Agency Art Animation

Style Showcase: Black & White

noreply@blogger.com (Interactive Art Services) — Wed, 21 Jul 2010 08:30:00 +0000

Hello there!

This week we have two more examples of our loose black & white style for the Wednesday Showcase! If you'd like to read more about this style, visit our previous blog post (here) or the Storyboards Online website (here)

Pimms 'The Call Up'

noreply@blogger.com (Interactive Art Services) — Mon, 19 Jul 2010 08:30:00 +0000

Aah yes, it's the height of Summer; warm weather, BBQ, outdoor fun with friends (well, for the most part anyway) - and what a better way to wash it all down with... than with a jug of cool refreshing Pimms. I've certainly been enjoying it the last few weeks!

As a change from the familiar Pimms O'Clock advertising, Mother developed a fantastic new ad which is just as memorable! 'The Call Up' features each component of a jug personified and walking to their BBQ. We were fortunate to have produced their 30" 2D animatic last year:

Of course, you can see the finished TV/Cinema version on Youtube by clicking here.

Someone's Had Their Weetabix!

noreply@blogger.com (Interactive Art Services) — Fri, 16 Jul 2010 08:30:00 +0000

Hello again! Happy Friday!

This week I have another set of behind-the-scenes storyboards that the Animatic Media guys used for the brilliant Weetabix ad by WCRS. Still watching the ad brings a smile to my face so, if you haven't already seen it, check it out on YouTube here!

Style Showcase: Tight Black & White

noreply@blogger.com (Interactive Art Services) — Wed, 14 Jul 2010 08:30:00 +0000

Hello!

Yes, we have another Wednesday Style Showcase, bringing you examples of our visualising work.

This week's style is known as 'tight bw'. As the name suggests, there's no colour involved other than pencil shading and the level of detail is far greater than that of the previous BW illustrations we showcased (here). It's usually used for close-up shots, particularly for faces.

More examples can be seen on the Storyboards Online website - check them out!

I Miss You Lily

noreply@blogger.com (Interactive Art Services) — Mon, 12 Jul 2010 08:30:00 +0000

So, this Monday's animatic is a bit of a personal piece the New York team created for one of their friends and features her pet dog. I think it's fantastic! Not only for the personal touch they provide with the content, but the movement of the dog itself is really well composed! Check it out:

Behind The Scenes - Powerade

noreply@blogger.com (Interactive Art Services) — Fri, 09 Jul 2010 08:30:00 +0000

Happy Friday!

A few weeks ago I posted about the Skins vs Shirts cinematic we produced for Mother featuring England football player, Wayne Rooney (see it here). You can now check out some behind-the-scenes footage and storyboards that Animatic Media use to produce these shoots! (just click on the image above)

Style Showcase: Loose Colour

noreply@blogger.com (Interactive Art Services) — Wed, 07 Jul 2010 08:30:00 +0000

Hello!

This is another Wednesday Style Showcase, where examples of some of the different visualising styles are displayed.

Having only recently seen Slash perform live, I just had to air our loose colour illustration of him!
As you can see, the loose colour style is much less detailed and finished as the 'tight colour' style we showcased a few weeks ago.

It has a sketchy feel along the lines of our black and white storyboard illustrations but with colour shading throughout.

You can see more examples of this style on our website, here!

Mama Kinder & the Chocolate Baron

noreply@blogger.com (Interactive Art Services) — Mon, 05 Jul 2010 08:30:00 +0000

Hello!

I've been having another rummage through the archives for this animatic Monday spot - there's so many to sort through! One which caught my eye was produced a few years ago for WCRS. It's a 30" 2D animatic for Kinder Surprise. It tells the story of the Chocolate Baron who makes sweets for adults, and Mama Kinder who came and made treats for Children...

For TV release it seems that the Kinder Egg was replaced with the Happy Hippo - you can watch a bad version on YouTube (here) or, if you're a member, there's a version on the visit4info.com website. Check them out!

Such a Flap over Flake

noreply@blogger.com (Interactive Art Services) — Fri, 02 Jul 2010 08:30:00 +0000

Happy Friday!

The last few weeks has seen Flake, the Cadbury's chocolate bar, hit the headlines of Creative Review, Campaign and Brand Republic surrounding the its new advertising direction. Fallon recently created the 'Unfold a Flake' TV spot, featuring a woman in a floaty yellow dress transforming into a flake bar (watch it here). Although it was nicely shot - very fashion/arty - it received a lot of criticism, claiming more women would probably be interested in the dress itself than the Flake. Eep!

Quite a while ago we produced this visual very similar to the Flake ad - it featured a woman floating in a yellow dress... although, nothing near as frilly as Fallon used!!

We were also quite chuckled by the unreleased Flake ad produced by Saatchis, featuring a dancing devil and innocent 'virginal' women seductively eating Flake bars! Sadly Brand Republic had to remove it for legal reasons (see here) - haha probably a good thing too!

Style Showcase: Finished illustration

noreply@blogger.com (Interactive Art Services) — Wed, 30 Jun 2010 08:30:00 +0000

Happy Wednesday!

Here's another style showcase, showing you the full range and diversity of our talented Storyboards Online artists. You may or may not be aware that apart from Storyboards, we also commission finished illustration!

Whereas our storyboarding and visualising is for pre-production in the advertising process (i.e. used for pitches and shoot planning), finished illustration is high-end illustration production which can be used straight away for print or poster campaigns.

We currently only have a few examples on our website (here) but you can get in touch with one of our offices if you'd like to see more!

Bounce Photomatic

noreply@blogger.com (Interactive Art Services) — Mon, 28 Jun 2010 08:30:00 +0000

Welcome again to Animatic Monday!

I was on the hunt for a feel-good file to show and picked this 30” Photomatic for Bounce Awakenings - it features a fantastic track called "Ordinary Day" by Emilie Mover.

The photomatic was produced for Leo Burnett in Toronto. We shot the stills in HD using a green screen, then built the background using 3D, before animating the character and floating bubbles on to the ladies t-shirt. You can see the TV version online here!

We often create photomatics and live tests using vHD or RED video footage - you can find out more on our website: www.animaticmedia.com

D&AD New Blood

noreply@blogger.com (Interactive Art Services) — Fri, 25 Jun 2010 10:50:00 +0000

Happy Friday!

Today I'll be taking some time out of my busy schedule to head to the most anticipated student award event of the year - D&AD's New Blood!

I'll be lending my hand with the portfolio surgeries, offering advice on artwork and style progression - as well as tips on presentation!

If you're around, please come and say hello!

Chelsie x

Style Showcase: Photocomp

noreply@blogger.com (Interactive Art Services) — Wed, 23 Jun 2010 08:30:00 +0000

Hello!

This is the new Wednesday Style Showcase, where examples of some of the different visualising styles are displayed.

This week, I've uploaded two brilliant examples of photo comp style that our Storyboards Online artists have produced. Basically, they're compositions which use elements of photography and illustration; often highly finished with brilliant colour and re-touching techniques!

You can see more like this on the website here!

Nature Sweet "Pampered Tomatoes"

noreply@blogger.com (Interactive Art Services) — Mon, 21 Jun 2010 08:30:00 +0000

A month or so ago, when the sun first started coming out, I had this urge to grow some plants and decided to go for moneymaker tomatoes. What I assumed would be one or two plants, has in fact turned into an army of around eighteen(!) - currently 2ft tall and still growing!

I admit, tomatoes are pretty easy to grow and need little more than a good water and sunlight. However, I'm starting to worry if I will turn red by the end of the summer, having consumed so many of them!

Anyway, at the end of last year we produce a really beautiful 30” 3D animatic for US tomato producers, Nature Sweet. It's of a cute, animated plant growing and loving its single tomato - even sheltering it from the storm! Here it is:

I just looked on youtube and found the final TV version of the ad. It's so well produced! Awww I wonder if my plants will do the same?

UK-Friendly Rate Card online NOW!

noreply@blogger.com (Interactive Art Services) — Fri, 18 Jun 2010 08:30:00 +0000

We've not set up a handy page online to see some case studies for timings and costs for all our services - and you no longer have to get out the calculator to convert from $s to £s!

Please be aware that these are average costs so, of course, vary between projects & clients.

Style Showcase: Colour

noreply@blogger.com (Interactive Art Services) — Wed, 16 Jun 2010 08:30:00 +0000

Hello!

This is the new Wednesday Style Showcase, where examples of some of the different visualising styles are displayed.

With the government discussing alcohol price fixing and advertising-ban, it seems appropriate to air two of the tight-style colour visuals which we've drawn for Carlsberg and Bud Light.

"Tight colour" sits in between your average storyboard of loose strokes, and highly-finished illustration. It's a high quality for cinematics (like Skins vs Shirts) but not suitable for posters or press ads. It's often used as a brilliant reference for ad-photographers.

Let's hope beer advertising remains - bottoms up! (See more tight-colour style here)

Airwick - Stampede

noreply@blogger.com (Interactive Art Services) — Mon, 14 Jun 2010 08:30:00 +0000

I was chatting to a friend the other day about how some things in life could be made so much simpler. It was following a recent visit from my family; they decided to stay at my home for a few days so, as for any visitor, I had to hurry around my place, cleaning and tidying - making it spotless!

It reminded me of an animatic we created for Airwick a while ago; where a simple spritz of fragrance could make a messy home "spotless". Ok, not entirely realistic however, wouldn't it be great if that was all it took?

Anyway, here it is. "Stampede" animatic, for Airwick Aqua Mist - as commissioned by BBH. Storyboard frames were drawn by Storyboards Online and put together by Animatic Media.

Style Showcase: Black & White

noreply@blogger.com (Interactive Art Services) — Wed, 09 Jun 2010 08:30:00 +0000

Hello!

This is the new Wednesday Style Showcase, where examples of some of the different visualising styles are displayed.

This week, I've uploaded two brilliant examples of black & white 'loose' style that our Storyboards Online artists have produced. In comparison to the 'tight' style, it's a lot more 'sketchy' yet still has a good level of shading and depth!

You can see more like this on the website here!

Powerade “Skins V’s Shirts”

noreply@blogger.com (Interactive Art Services) — Mon, 07 Jun 2010 08:30:00 +0000

With the World Cup kicking off at the end of this week, it seemed only appropriate to show you one of our recent productions featuring England Striker, Wayne Rooney!

Earlier this year, Mother approached us to produce a 30” cinematic for Powerade in which two Wayne Rooney’s battle it out on the football field; One Rooney drinks water whilst the other Rooney drinks Powerade in preparation for a game… no prizes for guessing who wins!

This cinematic was partly illustrative, partly built in 3D, and partly shot on RED to produce natural running actions (then over drawn). We love the moody tone and dramatic camera angles!

The TV commercial was launched in February - you can watch it in full on PoweradeGB's Youtube page!

The Sun has got his hat on!

noreply@blogger.com (Interactive Art Services) — Fri, 04 Jun 2010 13:02:00 +0000

Once again, the sun is out in the big smoke today. We love London when drenched in sunshine and so are celebrating with ice creams! Yum!

We'll try not to cover our faces in ice cream like the little girl in this lovely vector illustration by Meilo. You can see his full portfolio here.

New Work from Olly Howe

noreply@blogger.com (Interactive Art Services) — Tue, 01 Jun 2010 14:34:00 +0000

We hope you had a marvellous long weekend! To ease you back into the working week we thought we'd take this opportunity to showcase some brand new work from Olly.

Let us know what you think of it!

Ribena Animatic - Made By Mums

noreply@blogger.com (Interactive Art Services) — Fri, 28 May 2010 09:23:00 +0000

Here's an animatic that we created for Ribena...everyone loves a glass of 'bena! We dug this out of our archive recently and thought we'd share it with you. We hope you like it!

If you'd like to see more of our animatics please get in touch!

Enjoy the long weekend!

New Storyboard Artist

noreply@blogger.com (Interactive Art Services) — Tue, 18 May 2010 20:07:00 +0000

Storyboards Online have just found themselves a brand shiny new storyboard artist! That's right, we would like to introduce you to .... Rick Fairlamb!

With an impressive collection of work in a wide array of styles, and a whole load of experience working in the media industry already, he was a fabulous find! He's even available to work in-house at London agencies!

If you would like to see more of his work please visit our website (www.storyboardsonline.com) and find him in the 'Artist' section, or send us an email.

TTFN

chelsie@storyboards.com

Coke Visuals

noreply@blogger.com (Interactive Art Services) — Wed, 05 May 2010 17:53:00 +0000

Another piece from our archive....
I saw the TV ad the other day and spotted a few of these scenes made it in to the ad!

To see more samples get in touch!

Someone's Had Their Weetabix

noreply@blogger.com (Interactive Art Services) — Tue, 04 May 2010 10:49:00 +0000

You've probably all seen the latest Weetabix advert (if not see the link below) so we thought you'd like to see the animation that got this idea through research for WCRS. Enjoy!

http://adsoftheworld.com/media/tv/weetabix_steeplechase