Buena Vista Palace * Buena Vista Park, FL * August 23-24th, 2007

Agent Image will be setting up a booth at the FAR Convention in Orlando, FL from August 23 - August 24.

The booth will feature about 10 of our most resourceful and informative representatives ranging from site designers, developers, and web strategists. Our company reps will be available to field questions, promo our products and services and help you get started with a great looking site and/or Internet Marketing Strategy.

Agent Image clients experience a personalized design difference! With a dedicated Project Manager, Design Team and Marketing Consultant, we help you stand out! Get an ORIGINAL design with Agent Image!

Come to BOOTH #906-908
and receive a FREE Consultation
and the new PenAgain
(featured on NBC!)

Come see our Website Specials
available only at the Trade Expo!

Trade Expo Hours
August 23, 2007
8am - 4:30pm
5:30pm - 7:30pm
  *Twilight Trade Expo

August 24, 2007
9am - 2pm

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• Associate: Includes (10 links + 2 links per month)
• Agent: Includes (20 links + 4 links per month)
• Broker: Includes (40 links + 8 links per month)
• Office: Includes (80 links + 16 links per month)

What’s included?

Search engines rank websites based on popularity. The more links a quality, content-rich site has, the higher its rank will be.

• We create keyword-rich inbound links (links from external sites back to your own site) from well-ranked, properly indexed external sites.
• Phone and email consultation with a dedicated Web Strategist.
• Based on a 6-month agreement - Cancel any time after first 180 days.
• A monthly activity report

None of these are a one product solution, in more competitive areas you might need multiple products, including Linking, Content, Press Release, etc.

Please contact one our our web marketing consultants to help you figure out which package best fits your needs.

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• Associate: 15pgs (9 pgs + 1 pg per month for 6 mo.)
• Agent: 25 pgs (19 pgs + 1 pg per month for 6 mo.)
• Broker: 50 pgs (38 pages up-front + 2 pg per month for 6 mo.) –10% off page price
• Office: 100 pgs (52 pages up-front + 8 pg per month for 6 mo.) –20% off page price

What’s included?

• All contracts have a 6-month term
• Original copy is written and uploaded to your site
• Custom site map built and linked from home page
• All page meta tags across the entire site will be unique and customized to the pages’ content
• A contact form appears at the end of every page of copy
• Extensive internal linking both from the home page to the inner pages and among inner pages themselves will be built. Outbound hyper linking to external sources will be created to encourage search engine credibility.

The most effective way to compliment content is to make sure that there are inbound links to your homepage and internal pages of content

None of these are a one product solution, in more competitive areas you might need multiple products, including Linking, Content, Press Release, etc.

Please contact one our our web marketing consultants to help you figure out which package best fits your needs.

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http://www.revenuetoday.com/story/Buddy+Up+to+Google+With+Content

http://searchmarketing.yahoo.com/rc/srch/htgla_con.php

There are a few major areas in any new website that have to be developed in order to effectively target higher rankings for targeted key phrases.

• Content
• Inbound links
• Meta data
• Age of domain name

These all effect the value of the website in the eyes of Google (big brother of search engines)

CONTENT SERVICES
Major search engines like Google and Yahoo share a common check list that help them find, index and rank your site. These guidelines change from time to time and many websites do not fully meet these requirements. One of the most important factors right now is to have many pages of content (text) relevant to a certain topic.

Our Content packages are designed to dazzle search engine spiders with easy to read sites, full of content created by our professional writers.

This service works because we base the work that we do on Google’s published guidelines. You can see the most current example here:

Google Guidelines for Webmasters

INBOUND LINKING
This is a strategy that needs to be implemented that is basically a popularity contest. If you have a site and there are a significant amount of other popular sites pointing back to yours, the search engines start to rank you higher based on how many links there are. The more in bound links (more popularity) the better your site looks in the eyes of the search engines. This product is the perfect compliment to a content package in order to have your pages of content ranking higher.

Click on the links below to search for the terms highlighted on Google

www.kerrigancountryrealty.com
Westhampton real estate
Quogue real estate
Hamptons waterfront homes

www.hitlonhyland.com
Beverly Hills real estate

www.huntleyrealty.com
Hampshire Illinois Property

www.rubyhillfinehomes.com
Homes in Ruby Hill
Estates in Ruby Hill

www.temeculaforsale.com
La Cresta Homes

www.esonomahomes.com
Sell Sonoma Homes
Finance Sonoma CA Real Estate
Invest in Sonoma Homes

www.debbienelsonrealestate.com
Summit County Resort Community
Keystone Second Home

www.brickshirerealestate.com
Brickshire Virginia Property

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Please view our online demo here

TopRank LEAD-GENERATION:

• Agent Image has launched a new marketing strategy for those interested in aggressively marketing themselves and generating highly qualified leads. The best way to market yourself or generate leads is to canvas the search engines with multiple entry points.
• Agent Image will build customized landing pages designed specifically for capturing visitor information. Agent Image has had so much success with this program we offer a money back guarantee. If we don’t deliver the guaranteed amount of visitors to your site, we’ll refund 50% of what you’ve spent, plus you keep all the leads you’ve received up to that point.

What’s Included?

• A custom designed lead generation page created specifically for the purpose of capturing visitor information.
• A guaranteed number of monthly visits to your site.
• A lead capture database system that allows you to effectively manage the visitors we deliver to your site.
• One-on-one phone and email consultation with our lead-generation specialists.
• Based on a 3-month agreement - Cancel any time after first 90-days.

Available Top Rank Lead Generation:

• Associate (1 marketing page)
  • GUARANTEED: 100+ qualified visitors to your website every month
• Agent (1 marketing page)
  • GUARANTEED: 150+ qualified visitors to your website every month
• Broker (2 marketing pages)
  • GUARANTEED: 200+ qualified visitors to your website every month
• Office (3 marketing pages)
  • GUARANTEED: 300+ qualified visitors to your website every month

What do our marketing pages look like?
Our client Lori Young’s TopRank marketing page
Compare to her home page

As you can see in the above examples, we are committed to superior design, and we maintain the branding and aesthetics you have worked so hard to build.

Remember that this service comes with a Money Back Guarantee:
We deliver visitors or we refund 50% of your fee.

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“Buyers used a wide array of resources in searching for a home: 85 percent used a real estate agent, 80 percent the Internet (up from 77 percent in 2005), 63 percent yard signs, 55 percent print or newspaper ads and 47 percent attended open houses. Smaller categories include a home book or magazine, home builders, television, billboards and relocation companies.”

Basically, 8 out of 10 people started their home search on the Internet. This number continues to grow in 2007. Furthermore, most people conducting home searches are looking to work with an agent. This is why it is so critical to build an online marketing strategy that not only attracts searchers to your online tools (MLS search, website property search, etc.) but also to what makes you and your business unique. People still prefer to work with people.

Marketing research association, ClickZ.com, estimates that online advertising for real estate will double by the year 2010. They report: “’There’s still a lot of room for online spending,’ observed Borrell Associates VP Pete Conti. The research firm found that while 77 percent of real estate buyers use the Internet for home searches, just 15 percent of the 535 agents surveyed place ad dollars there. Forty-seven percent of agents said they’d spend more online this year than last, and 45 percent said they’d spend the same amount.”

This means that most real estate professionals polled are still not using online advertising methods even though research clearly shows that their potential clients are increasingly using the Internet to begin their home searches. The good news is, there is still plenty of time to get over to the winning team before inflation prices many realtors out of the online advertising market.

I’ve observed many realtors continuing to pour advertising dollars into newspaper ads, real estate magazines, billboards and bus bench ads. I wouldn’t recommend ceasing those methods entirely, as long as they are working for you right now. But it’s vital to allocated more of the budget than ever before to online advertising. Media Post Publications notes “that much of the growth in online real estate ad spending will come at expense of newspapers. This year, real estate ads in newspapers are predicted to total $4.327 billion–down almost 8 percent from last year’s estimated $4.682 billion.”

Many realtors who have been in the business for many years fall into a rut by telling themselves, “traditional advertising has always worked before, why fix something that’s not broken?” ClickZ’s research says that there is “a disparity between long-time agents and those who are relatively new to the industry. It showed that 36 percent of those who have been agents 10 years or longer use online advertising, while 64 percent of those in the business for 10 years or fewer buy online ads. Seventy-one percent of those less-experienced agents will boost their Web ad budgets this year compared to 48 percent of their veteran counterparts. The agents with longer histories in the industry, opined Conti, “are going to lose out pretty soon” because more and more people entering the market are using the Web to find their next home.”

Essentially, realtors who are new to the real estate game are allocating larger amounts of advertising dollars to things like online lead generation systems and natural search engine marketing. Considering that less experienced realtors are dominating online advertising, I think there is a vast untapped resource available to experienced and talented real estate agents and brokers. Your future clients are looking for you.

What do you think? Do you still receive leads from traditional methods of marketing, or do you find that a dollar’s worth of newspaper ads doesn’t go as far as it used to?

Are you new to real estate? What have you tried that’s worked?

Please leave comments (we always respond), and feel free to contact us directly. See the top right of the page for our emails and phone numbers.

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What most people don’t realize is that when you conduct a search on most search engines, you’re not searching the live Internet. Instead, search engines like Google, Yahoo!, MSN, etc. scour billions of web pages every day and add them to their memories. Therefore, you’re actually searching Google’s recent stored snapshots of all the pages in its index. When Internet marketing professionals talk about being “indexed” by Google, we mean that the pages are added to Google’s huge repository. This is what allows searches to be conducted so quickly.

(more…)

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Most new site owners ask themselves the same questions:

How do I market it?
How do I generate traffic?
What’s available to me online to get qualified users to my site who are looking for real estate in my area?

It seems that there is an endless black hole of options out there for you in the real estate industry, and too many people I have spoken with have a very limited knowledge of how to get ranking on search engines for desirable keyphrases. The biggest misunderstanding I frequently hear is, “Now that I have a site, if my meta tags are written correctly, I should rank for relevant keyphrases. Right?”

Do me a favor and try this simple test to see if you are in a competitive area:

Go to Google and type in the area that you service followed by the words “real estate.” An example: “Los Angeles Real Estate” (omit the quotations). You can even narrow the search phrase down to something a little more specific like “Hollywood Hills Real Estate.” Look at the information on the top right hand side to see how many related sites are available for that specific search term (Look for the information that says something like “Results 1 - 10 of about 1,390,000).

You will often find that there are at least a million, if not many more, sites that are competing for ranking on terms like the one in the above example. Note that your competition is not limited to real estate agents in your area. You’ll also see brokerages and all the other monster companies out there that are trying to generate leads. Often, companies like Homegain, RealtyTracker, Business.com and many more spend huge amounts of money to rank well for these search terms. Then they later use their ranking visibility to sell marketing products back to you. All is not lost. Agent Image offers many tools to help your credibility and visibility on the major search engines.

There are two ways to get ranked on search engines like Google. The first is to appear among the natural, or organic rankings. These are the 1-10 listings you see right down the middle of the page. The other way to get on the first page for rankings is to pay to be there. This is often called the paid search, or Pay Per Click (PPC) model.

The organic listings consist of high quality, relevant sites with plenty of uniquely written, relevant content that is based around the specific keyphrase that the user searched. These sites also have inbound links, or other sites pointing back to that site. An inbound links indicates to the search engines that, “This site is a resource or an authority on information about said keyphrase”. In other words, if you view search engine ranking like a popularity contest, and a one-way link from one site to another counts as a vote, then the site with the most votes wins.

Big misconception: Reciprocal links, often advertised as “you link to a site that links back to you” are considered inbound links. This is not true. This type of linking was effective several years ago on search engines like Yahoo and MSN. Today they no longer work well on any search engine, and they are generally a waste of time for Google.
Google has a statement about this.

PPC campaigns can be tough to manage because when we talk about Google we have to consider “Quality Score.” This is a number based heavily on the actual page you choose to have people land on. Google rewards better landing pages with lower costs per click. This requires writing ad copy and constantly monitoring click through rates. The ad and landing page Pay Per Click also needs to be eye-grabbing enough to persuade a user to click the listing. Finally, relevant keyphrases need to trigger the ads so that the user feels that they will receive useful information that relates to their search.

We know how difficult search engine marketing can be. Agent Image provides some of the best options available for both natural Search Engine Optimization (SEO) and PPC. We look forward to providing you with the most current information in the growing field of online marketing. We will show you examples of the metrics and information as it relates to our clients’ rankings and much more. We want to help turn you website into the best marketing tool possible in this age of Internet and search engine marketing.

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