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	<title>Agile Partners - Blog</title>
	
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		<title>GuitarTookit Turns 2.0</title>
		<link>http://agilepartners.com/blog/2011/12/15/guitartookit-turns-2-0-2/</link>
		<comments>http://agilepartners.com/blog/2011/12/15/guitartookit-turns-2-0-2/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 13:49:07 +0000</pubDate>
		<dc:creator>Jack Ivers</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://agilepartners.com/blog/?p=2340</guid>
		<description><![CDATA[GuitarToolkit was one of just 552 apps available when the App Store opened on July 11th, 2008. Since then, it has had many substantial upgrades, but no single release was extensive enough to qualify for a 2.0 identifier (yes, we&#8217;re tough graders when it comes to release numbering). We&#8217;re thrilled today that we can announce [...]]]></description>
			<content:encoded><![CDATA[<p><a style="text-decoration: none;" href="http://guitartoolkit.com"><img style="padding-top: 17px; padding-bottom: 10px;" title="GuitarToolkit Chord Browser" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/12/gtk20-feature1.jpg" alt="GuitarToolkit 2.0" width="500" height="370" align="center" /></a>GuitarToolkit was one of just 552 apps available when the App Store opened on July 11th, 2008. Since then, it has had many substantial upgrades, but no single release was extensive enough to qualify for a 2.0 identifier (yes, we&#8217;re tough graders when it comes to release numbering). We&#8217;re thrilled today that we can announce a great GuitarToolkit release that clearly justifies the 2.0 designation.</p>
<h2>iPad Support</h2>
<p>Rather than forcing our GuitarToolkit customers to purchase the app all over again for iPad, we chose to make the iPad upgrade available to all current GuitarToolkit customers, free of charge. Happy holidays! (We do hope many of you will support our development efforts by purchasing the GuitarToolkit+ Upgrade, which is available to everyone on iPhone, iPad, and iPod touch. More on this in a moment.)</p>
<p>We chose to reimagine the GuitarToolkit user experience for the larger screen and increased horsepower of iPad and iPad 2. GuitarToolkit on iPad provides an immersive fretboard experience, presenting more information, fully supporting landscape and portrait orientations and delivering a wider zoom range. Navigation of chords, scales, and arpeggios (new!) is enhanced by presenting multiple browsing levels simultaneously and exposing additional toggles and controls (for example, the fingers / notes / intervals toggle) right on the main interface. Here&#8217;s an example of the chord browser in landscape orientation:<br />
<a style="text-decoration: none;" href="http://guitartoolkit.com"><img style="padding-top: 17px; padding-bottom: 10px;" title="GuitarToolkit Chord Browser" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/12/gtk_chord_browser1.jpg" alt="GuitarToolkit Chord Browser" width="500" height="365" align="center" /></a><br />
<a style="text-decoration: none;" href="http://guitartoolkit.com"><img style="padding-left: 20px; padding-top: 20px; padding-right: 15px; padding-bottom: 5px;" title="GuitarToolkit Metronome" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/12/gtk_metronome1.jpg" alt="GuitarToolkit Metronome" width="220" height="288" align="right" /></a><br />
Another good example of how we&#8217;ve appropriately used what the iPad has to offer is in the standard metronome. The metronome&#8217;s time signature and accent beats are now visual, and all of the metronome&#8217;s options, from audio selection to time signature to options like &#8220;visible flash&#8221; are now instantly accessible from a single metronome screen. GuitarToolkit&#8217;s precision tuner is available as a popover from anywhere in the app, including the metronome screen. Here&#8217;s an example of the standard metronome in portrait orientation, with a fun audio selection (&#8220;Terrible Timpani&#8221;) and an interesting (3+3+3)/8 time signature. </p>
<h2>GuitarToolkit+ Upgrade</h2>
<p>All GuitarToolkit customers, regardless of device &#8212; iPhone, iPad, and iPod touch &#8212; can buy the GuitarToolkit+ Upgrade right inside GuitarToolkit 2.0 as an in-app purchase ($4.99, US App Store price). And we think you&#8217;re going to want it when you hear what it does for you.<br />
<a href="http://www.guitartoolkit.com/"><img style="padding-right: 22px; padding-top: 20px; padding-bottom: 7px;" title="GuitarToolkit Chord Sheet" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/12/gtk_chord_sheet1.jpg" alt="GuitarToolkit Chord Sheet" width="300" height="392" align="left" /></a><br />
First of all, let us introduce you to Chord Sheets. If you&#8217;ve ever wanted to capture the chords for a new song you&#8217;re writing, share chords with your band members, or create a great-sounding chord progression, Chord Sheets is the perfect tool. </p>
<p>Chord Sheets are powered by GuitarToolkit&#8217;s chord library, which has quadrupled in size in 2.0 to an astounding 2,000,000 chords. For a given chord type and key, GuitarToolkit usually shows 24 different chords, up and down the fretboard, including inversions. Once you&#8217;ve selected a chord, adding it to your Chord Sheet takes two touches. A chord sheet can include any number of chords, and you can create as many Chord Sheets as you want. Better yet, you can email chord sheets from right inside GuitarToolkit and even print them if you&#8217;re on iOS 4.3 or newer.</p>
<p>But the best thing? Chord Sheets are interactive: when you touch a chord, you hear it play! A quick touch and the chord is strummed quickly; a longer touch plays each note in the chord more slowly. It is truly an amazing way to hear your compositions come to life. Above is a Chord Sheet in portrait orientation. Note that tuning and capo position are included on the Sheet.</p>
<p>We think Chord Sheets alone will justify a $4.99 investment in GuitarToolkit+, but there&#8217;s much more to this upgrade. Most GuitarToolkit customers have several instruments, and with GuitarToolkit+, we give you a way to customize setups for each; we call this Custom Instruments. To create a new instrument, you start by choosing instrument type: we support 6-, 7- and 12-string guitar, 4-, 5- and 6-string bass, banjo, mandolin and ukulele. Then (in the case of guitar and bass), let us know whether it&#8217;s an electric or acoustic, what kind of strings and pickups it has, and for bass guitars, what technique (picked, fingered, or slapped). So you can create a 6-string classical guitar with nylon strings, a 7-string electric with steel strings and humbucker pickups, or a 4-string electric slap bass.</p>
<p>Based on these settings, GuitarToolkit+ uses appropriate high-fidelity audio samples so you get an amazingly accurate sound quality tailored to each instrument. But your control of audio goes much further: we&#8217;ve embedded the AmpKit tone engine right inside GuitarToolkit+, along with over 60 amp/effect presets tailored for both acoustic and electric instruments. Dial up a preset, and now you have high-fidelity instrument samples playing through an appropriate amp and effects pairing, and you hear the result throughout GuitarToolkit &#8212; on chords, notes touched on the fretboard, and perhaps most usefully, within Chord Sheets.</p>
<p><a style="text-decoration: none;" href="http://guitartoolkit.com"><img style="padding-left: 15px; padding-top: 3px; padding-right: 15px; padding-bottom: 5px;" title="GuitarToolkit Custom Instruments" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/12/gtk_custom_instruments.jpg" alt="GuitarToolkit Custom Instruments" width="220" height="316" align="right" /></a>Custom Instruments lets you customize each instrument&#8217;s icon with an appropriate shape and color for each instrument. Electric guitar icons, for example, include shapes reminiscent of the Gibson Les Paul and Flying V, Fender Stratocaster and Telecaster, and many more. You can even select which wood should appear on your fretboard when working with chords, scales, and arpeggios. Finally, you can select a tuning for this instrument, and even set a capo position. You might want to create several GuitarToolkit setups for a single instrument if you often play in different tunings. All of these Custom Instrument settings get applied in the right spots throughout GuitarToolkit: the capo,  tuning, and fretboard wood show up when you&#8217;re browsing chords, the custom icon appears when you&#8217;re switching instruments, and so on. Custom Instruments are great fun and quite useful.</p>
<p>So, for $4.99 (US App Store) you get Chord Sheets and Custom Instruments. Pretty sweet, no? But there is one more thing &#8230;.</p>
<p>Astute readers might have noticed the modifier &#8220;standard&#8221; when we discussed GuitarToolkit&#8217;s metronome above. That&#8217;s because GuitarToolkit+ includes an Advanced Metronome &#8212; in reality, it&#8217;s a complete drum machine tailored to give you unheard-of flexibility in creating metronome patterns for play-along and practice.</p>
<p>Each pattern can include up to 32 drum tracks, and you can choose from 75 different percussion instruments, from basic (bass drum, snare, hi hat) to exotic (timpani, jingle bells) to outlandish (Vibraslap, scratch). You have fine-grained control over the time signature, with bases of 4, 8, and 16 and as many as 16 beats. Each beat position on a track can be nil, a normal beat, or an accent; editing is as simple as touching. We even support both triplet feel and triplet mode.</p>
<p>You can create and save any number of patterns, and GuitarToolkit+ ships with nine great examples. Here&#8217;s what the Advanced Metronome looks like: 8/8 time, seven tracks featuring agogo bells. (iPhone and iPod touch users please note that Advanced Metronome is temporarily iPad-only. Rest assured, it&#8217;s coming soon for iPhone and iPod touch, and if you purchase the GuitarToolkit+ Upgrade, you&#8217;ll receive Advanced Metronome automatically as soon as it&#8217;s released.)<br />
<a style="text-decoration: none;" href="http://guitartoolkit.com"><img style="padding-top: 17px; padding-bottom: 10px;" title="GuitarToolkit Advanced Metronome" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/12/gtk_advanced_metronome.jpg" alt="GuitarToolkit Advanced Metronome" width="500" height="365" align="center" /></a></p>
<p>So that&#8217;s GuitarToolkit+: Chord Sheets, Custom Instruments, and Advanced Metronome. All for $4.99. We think that&#8217;s a compelling upgrade for every GuitarToolkit owner.</p>
<h2>Core 2.0 Enhancements</h2>
<p>In addition to the iPad version and the GuitarToolkit+ Upgrade,  2.0 includes a solid set of improvements to the core app.</p>
<ul>
<li><strong>Chords</strong>: Increased the chord library from 500,000 to 2,000,000 chords, with 71 defined chord types versus 46 in the prior release. Improved the chords themselves, especially in alternate tunings. On the iPad, you can jump directly to matching scales.</li>
<li><strong>Scales</strong>: increased the count of scale types from 104 to 924. In addition to full-fretboard view, we  added &#8220;Scale Boxes&#8221; which are playable scales at various starting positions up the fretboard, ideal for learning and practicing scales. GuitarToolkit 2.0 can present over 20,000,000 of these Scale Boxes. With the new Scale Finder, touch notes on the fretboard and find the scales that match. On the iPad, you can jump directly from any scale to matching chords.</li>
<li><strong>Arpeggios</strong>: New in GuitarToolkit 2.0, for 71 different chord types. As with Scales, we provide &#8220;Arpeggio Boxes&#8221; which are playable arpeggios at various frets, perfect for learning and practice.</li>
<li><strong>Capo Support</strong>: Enable a capo, and touch-drag it anywhere on the fretboard. Chords, scales and arpeggios adapt automatically.</li>
<li><strong>Significantly higher fidelity instrument audio</strong>: We more than quadrupled the number of instrument string samples as well as the quality of those samples. You&#8217;ll definitely be able to hear the difference.</li>
<li><strong>Metronome</strong>: More and higher-fidelity metronome sounds, including the Terrible Timpani which really keeps you on the beat during practice. New time signatures.</li>
<li><strong>Alternate Tunings</strong>: We added 32 to bring the total to 167. Of course, the number is really unlimited, since you can create your own completely custom tunings. As always, GuitarToolkit constructs chords, scales, and now arpeggios for each tuning.</li>
</ul>
</p>
<p>So that&#8217;s GuitarToolkit 2.0. We can&#8217;t wait to hear what you think!</p>
<p>Gibson, Les Paul, and Flying V are registered trademarks of Gibson Guitar Corporation.<br />
Fender, Stratocaster, and Telecaster are registered trademarks of Fender Musical Instruments Corporation.</p>
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		<title>AmpKit 1.2: A Giant Leap for High Gain Play</title>
		<link>http://agilepartners.com/blog/2011/09/14/ampkit-1-2-a-giant-leap-for-high-gain-play/</link>
		<comments>http://agilepartners.com/blog/2011/09/14/ampkit-1-2-a-giant-leap-for-high-gain-play/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 20:16:43 +0000</pubDate>
		<dc:creator>Jack Ivers</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://agilepartners.com/blog/?p=2216</guid>
		<description><![CDATA[From its very first release, AmpKit has earned a place in the hearts of high-gain guitarists, with tons of great high-gain amps and effects, each accurately delivering the full high-gain experience of the real gear. When we designed the Peavey AmpKit LiNK guitar interface, we included circuitry to minimize crosstalk, which greatly reduced the problem of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ampkitapp.com"><img style="padding-left: 11px; padding-bottom: 2px;" title="AmpKit 1.2 Sultan Serpent Screenshot" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/09/Sultan.png" alt="AmpKit 1.2 Sultan Serpent Screenshot" width="320" height="418" align="right" /></a>From its very first release, AmpKit has earned a place in the hearts of high-gain guitarists, with tons of great high-gain amps and effects, each accurately delivering the full high-gain experience of the real gear. When we designed the <a href="http://peavey.com/products/software/ampkitlink/">Peavey AmpKit LiNK</a> guitar interface, we included circuitry to minimize crosstalk, which greatly reduced the problem of feedback on high-gain setups. So where other apps were forced to dumb-down their gain to avoid feedback, in AmpKit you&#8217;ve always been able to rock out with full-strength gain.</p>
<p>AmpKit 1.0 included an extensive array of high-gain amps, including models based on Marshall®, Mesa Boogie®, and Fender® amps. Better yet, our relationship with Peavey enabled us to offer official, highly-accurate versions of their high-gain screamers including the <a href="http://www.peavey.com/products/instamplifiers/guitaramps/6505/index.cfm/item/116181/6505%26reg%3B%26nbsp%3BPlus.html">6505+</a>, <a href="http://www.peavey.com/products/instamplifiers/guitaramps/6505/index.cfm/item/117404/6534%26trade%3B%26nbsp%3BPlus%26nbsp%3BHead.html">6534+</a>, and <a href="http://www.peavey.com/products/instamplifiers/guitaramps/3120/index.cfm/item/116913/3120%26trade%3B%26nbsp%3BHead.html">3120</a>. AmpKit 1.0 also included six distortion pedals that cover the full spectrum of tone, from the Elevenizer (based on the <a href="http://en.wikipedia.org/wiki/Ibanez_Tube_Screamer">Ibanez Tube Screamer</a>) to The Haze (modeled on the <a href="http://en.wikipedia.org/wiki/Big_Muff">Big Muff Pi</a>).</p>
<p>We&#8217;ve built on this strong foundation in AmpKit 1.2, dramatically improving the high-gain picture with the addition of great new high-gain gear, upgrades to all of AmpKit&#8217;s existing high-gain amps as well as the Noise Gate, and several other important improvements for the high-gain player. (Check out the two embedded videos for two examples of AmpKit 1.2 high-gain play.)</p>
<h2>Gear for Gain</h2>
<p>AmpKit 1.2 includes six new amps, whose gain levels range from sizable to extreme:</p>
<ul>
<li><a href="http://www.fargenamps.com/hot-mods">Fargen Hot Mod™ Baby Blues</a>: This amp actually models a Ben Fargen-modded Fender Blues Junior™. The hot mod results in a significant boost in gain, as you can hear in this <a href="http://soundcloud.com/agilepartners/ben-fargen-ampkit-demo-2">AmpKit demo track</a> that Ben created.</li>
<li><a href="http://www.fargenamps.com/olde-800-mkii">Fargen Olde 800™</a>: This great amp features a decade selector. Dial up 60s, 70s, or 80s and you get three very different tones reminiscent of popular amps from the selected decade, with the &#8217;80s setting providing the most gain.</li>
<li><a href="http://www.budda.com/gear/gear.cfm?series=619">Budda Superdrive 30 Series II</a>: In preparing this blog series, I checked out what people were saying in various forums about this Budda amp, and the consensus was &#8220;want!&#8221;, first and foremost because of its ultra-smooth overdrive tone, and AmpKit&#8217;s SD30 model faithfully reproduces this creamy overdrive.</li>
<li><a href="http://www.fargenamps.com/fargen-super-collider-guitar-amp">Fargen Super Collider™</a>: This amp is a rare Fargen Custom Shop model; Ben had to actually borrow an amp from one of his customers so we could model it. The OD channel delivers sharp, stinging distortion.</li>
<li><strong>Sultan Rack 88:</strong> Now we&#8217;re getting up into the &#8220;extreme gain&#8221; zone. The Rack 88 is modeled after the <a href="http://en.wikipedia.org/wiki/Soldano#Preamplifiers">Soldano rack-mounted X88R preamp</a> pushed through a Mesa Boogie® 20/20 power module, with a nicely matched 4×12 cabinet. Both the Rhythm and especially the Lead channel really crank; we love the unique treble-weighted feel of this amp.</li>
<li><strong>Uber Xtreme 101: </strong>The high-gain winner among the new crop of amps in 1.2, this beast models a <a href="http://en.wikipedia.org/wiki/Bogner">Bogner Ecstacy 101B</a> and will definitely blow your hair back.</li>
</ul>
<p><iframe width="512" height="318" src="http://www.youtube.com/embed/XeMEzw5efGQ" frameborder="0" allowfullscreen></iframe></p>
<p>These are great new high-gain amps &#8212; but don&#8217;t forget, we completely rewrote all of the amp and cabinet simulations* for all of the &#8220;old&#8221; high-gain amps we already had in AmpKit. AmpKit now does two-stage amp simulation, modeling both the preamp and power amp, which provides the biggest tone improvement with high-gain amps. I&#8217;ve done A/B testing on all of the new models, and the improvements are dramatic. The lead channels on all of the Peaveys are just incredible now. I&#8217;ll put AmpKit&#8217;s free <a href="http://www.peavey.com/products/instamplifiers/guitaramps/valveking/index.cfm/item/116187/ValveKing%26reg%3B%26nbsp%3B100.html">ValveKing</a> up against anything out there (except perhaps other AmpKit amps!); the lead channel of the Peavey <a href="http://www.peavey.com/products/instamplifiers/guitaramps/classic/index.cfm/item/116335/Classic%26reg%3B%26nbsp%3B30%2F112.html">Classic 30</a> is really lovely now and is the favorite AmpKit model of guitarist <a href="http://www.robmath.com/">Rob Math</a>; and the 65xxs and 3120 are total gain monsters.</p>
<p>Let&#8217;s not ignore pedals either. Both new Sonic Edge pedals bring gain to the party. The <a href="http://sonicedgeinc.com/guitar-pedals-tumbleweed">Tumbleweed</a> is a dual-function pedal, combining boost with a snappy new compression circuit. The boost comes in Brit, Cali, and Jazz flavors, with the first two rocking significant distortion. The <a href="http://sonicedgeinc.com/guitar-pedals-j-and-j">J&amp;J Overdrive</a> delivers a wide range of overdrive tone, all the way up to full-on tube crushing drive. Rocktron&#8217;s two offerings push into the extreme gain zone. The <a href="http://www.rocktron.com/products/stompboxes/boutique_series/cottonmouthfuzz/">Cottonmouth Fuzz</a> is a modern fuzz design that is maximally configurable, with a total of eight controls, including level, a full 3-band EQ, and four unique distortion controls: Bite, Spit, Strike, and Venom. And last but definitely not least is the <a href="http://www.rocktron.com/products/stompboxes/classic_series/zombierectifieddistortion/">Zombie Rectified Distortion®</a>: I agree with commenters on Twitter and Facebook that this is perhaps my favorite tone of any of the new gear; it&#8217;s like a rectified-distortion amp, but with even greater tone control, in a pedal form factor.</p>
<p><iframe width="512" height="318" src="http://www.youtube.com/embed/WsfT3YefMp8" frameborder="0" allowfullscreen></iframe></p>
<h2>Taming the Beast</h2>
<p>One of the downsides of high-gain setups &#8211; real or virtual &#8211; is that you sometimes have &#8220;gain accidents.&#8221; On stage with your Peavey 6534+, this might result in ear pain for you and a few thousand of your closest admirers. In AmpKit, what you get is a hit of screech feedback followed by a strong need to tear off your headphones. Either way, gain accidents are best avoided. In AmpKit 1.2, we started by totally revamping the Noise Gate pedal. The upgraded version is capable of blocking feedback with much higher gain setups, and eliminates most cases of bleed-through noise. This may sound like a small improvement, but it isn&#8217;t: we can&#8217;t emphasize enough how much nicer this gate makes working with high gain gear.</p>
<p>Even with the improved Noise Gate, gain accidents are still possible, especially when using high-crosstalk guitar interfaces. So we tackled the heart of the matter: the feedback event itself. AmpKit will now detect almost all loud screech feedback and automatically attempt to kill it, first by enabling another AmpKit feature, the Noise &amp; Feedback Filter, and then by lowering output gain. The Noise &amp; Feedback Filter, at its lowest setting, has almost no tone impact, but instantly kills screech feedback in a lot of cases; and ratcheting down output gain takes care of any remainder. So what might have been loud feedback in earlier AmpKit releases now becomes a short burst of feedback that immediately stops or becomes dramatically quieter. So you can now tackle monstrous high gain setups like <a href="http://soundcloud.com/jack-soundcloud/thirty-pedals-in-ampkit">Thirty Greenies</a> (30 Elevenizer pedals in sequence!) without fear.</p>
<h2>Freedom of Interface</h2>
<p>With AmpKit, you have total freedom of choice on which guitar interface to use. AmpKit works with all headset interfaces. If you have a high-crosstalk, feedback-prone interface, you&#8217;ll be thankful for the improved Noise Gate and Feedback Suppression features discussed above. If you have a low-crosstalk Peavey AmpKit LiNK, you&#8217;ll be in great shape. All headset interfaces get the benefit of AmpKit 1.2&#8242;s Adaptive Input Compensation, which restores the frequencies lost when your guitar signal passes through the iOS device’s voice-oriented headset circuitry.</p>
<p>Headset interfaces aren&#8217;t the only game in town, however. AmpKit also supports dock-connected and USB guitar interfaces such as Sonoma GuitarJack, Apogee Jam and Alesis iO Dock. These interfaces have minimal crosstalk, which eliminates feedback except in the most extreme setups, making them a great choice for high-gain play. In AmpKit 1.2, we improved AmpKit&#8217;s handling of dock/USB interfaces, ensuring that these interfaces are detected as soon as they are connected.</p>
<p>Anyway, to sum it all up: AmpKit 1.2&#8242;s combined lineup of new and rewritten high-gain amps and pedals, along with better ways to manage gain and ever-broadening support for guitar interfaces, is a fantastic jump ahead for high-gain guitarists.</p>
<p>&nbsp;</p>
<p>*Cabinet simulation is upgraded on all iOS devices; amp simulation is improved on new-generation devices: iPad, iPhone 4, and iPod touch 4<sup>th</sup> generation.</p>
<p>Bogner is a registered trademark of Bogner Amplification.<br />
Budda is a registered trademark of, and Superdrive is a trademark of, Budda Amplification.<br />
Fargen, Hot Mods, Olde 800, and Super Collider are trademarks of Fargen Amps, Inc.<br />
Fender is a Registered Trademark of, and Blues Junior is a Trademark of, the Fender Musical Instruments Corporation.<br />
Mesa Boogie is a registered trademark of Mesa Boogie Ltd.<br />
Rocktron, Zombie Rectified Distortion, and Cottonmouth Fuzz are registered trademarks of GHS Corporation.</p>
<p>&nbsp;</p>
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		<title>Announcing AmpKit 1.2</title>
		<link>http://agilepartners.com/blog/2011/09/06/announcing-ampkit-1-2/</link>
		<comments>http://agilepartners.com/blog/2011/09/06/announcing-ampkit-1-2/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 05:45:11 +0000</pubDate>
		<dc:creator>Jack Ivers</dc:creator>
				<category><![CDATA[Agile Partners news]]></category>
		<category><![CDATA[AmpKit]]></category>

		<guid isPermaLink="false">http://agilepartners.com/blog/?p=1807</guid>
		<description><![CDATA[AmpKit 1.2 is live in the App Store—and it’s the largest single app update we’ve ever issued. We welcome four new Official Gear Partners—Budda®, Rocktron®, Fargen™ and Sonic Edge—and add a total of six new amps with 14 separately-modeled amp channels, as well as four new pedals. See this post for the back story on [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ampkitapp.com"><img style="padding-left: 11px; padding-bottom: 2px;" title="AmpKit 1.2 Budda Karma Portrait Screenshot" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/09/Budda-Karma-iPad-Portrait.png" alt="AmpKit 1.2 Budda Karma Portrait Screenshot" width="320" height="418" align="right" /></a></p>
<p>AmpKit 1.2 is live in the App Store—and it’s the largest single app update we’ve ever issued. We welcome four new Official Gear Partners—Budda®, Rocktron®, Fargen™ and Sonic Edge—and add a total of six new amps with 14 separately-modeled amp channels, as well as four new pedals. See <a href="http://agilepartners.com/blog/?p=1840">this post</a> for the back story on how we created AmpKit 1.2.</p>
<p>To celebrate the launch of AmpKit 1.2, we’ve got two limited-time-only specials for you. We created a new bundle, the Summer ’11 Pack, which includes all of this new gear at a limited-time price of only $9.99 (US App Store price), more than 80% off individual gear prices. We’ve also worked with the people at Budda Amplification to offer the Budda Superdrive™ 30 Series II amp for a limited time at just $.99.</p>
<p>We’ll look at gear details in a moment, but first let’s take a quick look at some of the new features in AmpKit 1.2:</p>
<ul>
<li><strong>Doubled fidelity* </strong>of AmpKit’s amp / cabinet simulations. Every AmpKit amp and cabinet, from the Peavey ValveKing included in the free version of AmpKit to the six new amps that we’ve added in 1.2, has been upgraded to take advantage of dual-stage amp simulation and convolution-based cabinet simulation, which results in tremendously improved tone and even greater fidelity to the physical gear they’re modeled after.</li>
<li><strong>Cleaner cleans.</strong> When you’re using AmpKit LiNK or other guitar interfaces that connect via the headset jack, we’ve found a way to restore the incoming guitar signal to its pristine state, adding back what is unavoidably lost passing through electronics that are primarily intended for voice signals. The result is a startling improvement in the quality of the incoming signal, which is noticeable everywhere but especially when playing clean—jazz, country, acoustic, etc. Also a big win for bass players.</li>
<li><strong>Fatter solos.</strong> In earlier releases, AmpKit used studio-style output shaping, which emphasizes treble frequencies over bass, ideal for recording and mixing but a bit thin for individual play. In 1.2, you can toggle output shaping between Mix (studio-style) and Solo, which fattens up the bass and provides a noticeable audio impact, whether you’re playing clean or high-gain.</li>
<li><strong>Gain goodness. </strong>AmpKit 1.2 embraces the high-gain player with an expanding set of gear and features tailored for high-gain play. The noise gate in AmpKit 1.2 is better at keeping high-gain setups under control; you can now safely play with much higher gain levels. If feedback does get out of control, AmpKit now includes automatic feedback suppression.</li>
<li><strong>Recording mixdown.</strong> When you export / share a recording via email, SoundCloud or Audio Copy/Paste, you’ve now got the option to include the backing track in your exported recording.</li>
<li><strong>Background Audio.</strong> As mentioned above, AmpKit now supports iOS’s background audio capability, so play through your favorite AmpKit setup while looking at tabs in TabToolkit, chords in GuitarToolkit, etc.</li>
</ul>
<p></p>
<h2>Introducing Four New AmpKit Official Gear Partners</h2>
<p>Peavey Electronics has been our sole and primary Official Gear Partner up to this release. With AmpKit 1.2, we’re adding four new Official Gear Partners: Budda Amplification, Rocktron, Fargen Amplification, and Sonic Edge. Let’s take a look at these partners and their new gear.</p>
<p><a href="http://ampkitapp.com"><img style="padding-left: 11px;" title="AmpKit 1.2 Summer '11 Pack" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/09/Summer11_Pack.png" alt="AmpKit 1.2 Summer '11 Pack" width="250" height="243" align="right" /></p>
<h3>Budda Amplification</h3>
<p></a><a href="http://www.budda.com/">Budda</a> amps have a fantastic reputation in the marketplace, first and foremost for ultra-smooth overdrive tone. Artists using Budda gear range from legends like Alex Skolnick (Testament, Alex Skolnick Trio) and Leslie West to modern rockers Tomo Milicevic (Thirty Seconds to Mars), James Richardson (MGMT) and Lincoln Parrish (Cage The Elephant), to Nashville players Jack Sizemore (Jason Aldean) and Beau Tackett (Blake Shelton. For our first Budda offering, we modeled the <a href="http://www.budda.com/gear/gear.cfm?series=619">Superdrive Series II 30 watt combo amp</a> with its custom Budda 1&#215;12 Phat speaker. This amp is revered for its combination of sweet and aggressive tones, with Rhythm and Drive channels providing flexibility and a wide dynamic range for playing jazz, blues, or hard rock. The AmpKit model includes the same Rhythm and Drive channels and faithfully reproduces this amp’s great tone. A case in point: when we arranged for the Alex Skolnick Trio to perform during this year’s WWDC event using AmpKit, Alex chose to play his usual Budda amp – only this time, the AmpKit version!</p>
<h3>Rocktron</h3>
<p><a href="http://www.rocktron.com/">Rocktron</a> has been a staple of pro guitarists for many years, with iconic products including the Hush noise reduction system and the Banshee talkbox. We’ve selected two great distortion effects as our first Rocktron offerings in AmpKit 1.2. The <a href="http://www.rocktron.com/products/stompboxes/classic_series/zombierectifieddistortion/">Zombie Rectified Distortion®</a> pedal is based on rectified asymmetric distortion and delivers a monstrously heavy sound, what Rocktron describes as a “psycho-acoustic 3D sound positioning effect.” Whatever it is, we love the tone. Here’s <a href="http://soundcloud.com/jack-soundcloud/shambling-corpses-in-taos">an example</a> that pairs the Zombie with octave and delay effects. Rocktron’s <a href="http://www.rocktron.com/products/stompboxes/boutique_series/cottonmouthfuzz/">Cottonmouth Fuzz</a> is a truly modern fuzz effect that gives give you access to a vast range of tone with a total of eight controls, including level, a full 3-band EQ, and four unique distortion controls: Bite, Spit, Strike, and Venom.</p>
<h3>Fargen Amplification</h3>
<p><a href="http://www.fargenamps.com/">Ben Fargen</a> is a legend in the boutique amp world, with customers that include Joe Satriani, Steve Vai, John Rezeznick and Michael Landau. We’ve teamed up with Ben to bring three classic Fargen amps to AmpKit.</p>
<ul>
<li>We really enjoy the Fargen’s <a href="http://www.fargenamps.com/olde-800-mkii">Olde 800™</a>, a production model, because of its “decade” switch: dial in 60s, 70s, or 80s and you get three very different tones reminiscent of popular amps from the selected decade. We paired the Olde 800 head with a matching cabinet based on two 12” WGS loudspeakers.</li>
<li>The <a href="http://www.fargenamps.com/fargen-super-collider-guitar-amp">Super Collider™</a> is a rare Fargen Custom Shop special with great looks, a beautiful, rich clean channel and a stinging overdrive channel. You’ll probably never be able to own an original, but in AmpKit you can enjoy the great tone of this amp for the cost of a Starbucks coffee or two. For the matching cabinet, we started with a twin-12” Jensen stock cabinet and enhanced its crispness and high end. Like the original, AmpKit’s model includes reverb.</li>
<li>The <a href="http://www.fargenamps.com/hot-mods">Hot Mod™ Baby Blues</a> models a mod: Ben is known for his modifications to well-known production amps. In this case, Ben started with the Fender® Blues Junior™ and worked his hot-mod magic on it, adding a useful Presence control, a revised and updated Fat switch, and a whole heap more gain to turn the baseline amp into a completely new device with unique and excellent tone.</li>
</ul>
<p><a style="text-decoration: none;" title="Sonic Collision Setup" href="http://ampkitapp.com"><img style="padding-top: 17px;" title="AmpKit 1.2 Sonic Collision iPad Setup" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/09/Sonic-Collision.png" alt="Sonic Collision Setup" width="500" height="365" align="center" /></a></p>
<h3>Sonic Edge</h3>
<p><a href="http://sonicedgeinc.com/">Sonic Edge</a> is another Ben Fargen creation focused on pro-grade effects pedals, and AmpKit 1.2 includes two Sonic Edge beauties. The <a href="http://sonicedgeinc.com/guitar-pedals-j-and-j">J&amp;J Overdrive</a> delivers an overdriven tone that is distinctive, even across AmpKit’s wide selection of overdrive pedals, delivering tone ranging from subtle sweetening to full-on tube crushing drive. I find myself reaching for the J&amp;J first when I need moderate overdrive, edging out AmpKit’s great Elevenizer overdrive. The <a href="http://sonicedgeinc.com/guitar-pedals-tumbleweed">Tumbleweed</a> is a dual-function pedal, combining clean boost with a snappy new compression model. The built-in boost has Brit, Cali, and Jazz modes for trans-Atlantic tonality plus a warm boost for jazz finger-picking players, while the compressor offers subtle sustain options. As with the J&amp;J, the Tumbleweed has taken over as my compressor of choice, with its ability to also provide extra boost and bite on-demand as a nice plus.</p>
<h2>Gain<span style="vertical-align:super; font-size: smaller;">2</span>: Meet Sultan and Uber</h2>
<p>Besides the four new amps from our Official Gear Partners, we’ve added two more classic high-gain amp models to the AmpKit lineup. The Sultan Rack 88 is modeled after the <a href="http://en.wikipedia.org/wiki/Soldano#Preamplifiers">Soldano rack-mounted X88R preamp</a> pushed through a Mesa Boogie® 20/20 power module. It features Clean, Rhythm, and Lead channels just like the original, and we paired it with a custom-fit 4&#215;12 cabinet. The Uber Xtreme 101 models a <a href="http://en.wikipedia.org/wiki/Bogner">Bogner Ecstacy 101B</a>, another three-channel high-gain classic which we paired with a tone-customized 4&#215;12 cabinet. In both cases, as AmpKit customers have come to expect, our models are based on the actual circuitry of the original gear, and the gain isn’t watered down to compensate for the excessive crosstalk inherent to some guitar interfaces. So hold onto your hat and let ‘em rip!</p>
<p><strong> </strong></p>
<h2>A New Bundle and Two Limited-time Specials</h2>
<p>We want to get all of this new gear in the hands of our AmpKit customers as quickly as possible, so we created the Summer ’11 Pack, which includes all six new amps and four new pedals. For a limited time we’re offering this bundle at $9.99 (U.S. App Store pricing), which is over 80% off the individual prices of the included gear. We&#8217;re also offering the Budda Superdrive 30, normally priced at $5.99, at $.99 for a limited time. That’s amazing tone for your money.</p>
<h2>Up Next</h2>
<p>In coming blog installments, we’ll be taking an in-depth look at the new features in AmpKit 1.2. Stay tuned.</p>
<p>*Cabinet simulation is upgraded on all iOS devices; amp simulation is improved on new-generation devices: iPad, iPhone 4, and iPod touch 4<sup>th</sup> generation.</p>
<p>Bogner is a registered trademark of Bogner Amplification.<br />
Budda is a registered trademark of, and Superdrive is a trademark of, Budda Amplification.<br />
Fargen, Hot Mods, Olde 800, and Super Collider are trademarks of Fargen Amps, Inc.<br />
Fender is a Registered Trademark of, and Blues Junior is a Trademark of, the Fender Musical Instruments Corporation.<br />
Mesa Boogie is a registered trademark of Mesa Boogie Ltd.<br />
Rocktron, Zombie Rectified Distortion, and Cottonmouth Fuzz are registered trademarks of GHS Corporation.</p>
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		<title>When Work is Play: The Making of AmpKit 1.2</title>
		<link>http://agilepartners.com/blog/2011/09/06/when-work-is-play-the-making-of-ampkit-1-2/</link>
		<comments>http://agilepartners.com/blog/2011/09/06/when-work-is-play-the-making-of-ampkit-1-2/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 05:30:25 +0000</pubDate>
		<dc:creator>Jack Ivers</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://agilepartners.com/blog/?p=1840</guid>
		<description><![CDATA[I received the following email from Ben Fargen of Fargen Amplification a few days ago: Hi Jack, Thanks a bunch&#8230;I am really blown away with the amps and pedals as I spend more time with them&#8230;I thought the Super Collider OD would be really tough to model&#8230;you guys did a fantastic job. Cheers! We had [...]]]></description>
			<content:encoded><![CDATA[<p>I received the following email from Ben Fargen of Fargen Amplification a few days ago:</p>
<blockquote>
<p style="padding-left: 15px;"><em>Hi Jack,</em></p>
<p style="padding-left: 15px;"><em>Thanks a bunch&#8230;I am really blown away with the amps and pedals as I spend more time with them&#8230;I thought the Super Collider OD would be really tough to model&#8230;you guys did a fantastic job.</em></p>
<p style="padding-left: 15px;"><em>Cheers!</em></p>
</blockquote>
<p><a href="http://soundcloud.com/jack-soundcloud/ben-fargen-ampkit-sample-track"><img style="padding-left: 11px; padding-bottom: 3px;" title="AmpKit 1.2 Fargen Lead Screenshot" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/09/Fargen-Lead-Screenshot.png" alt="AmpKit 1.2 Fargen Lead Screenshot" width="320" height="480" align="right" /></a>We had been working with Fargen as Official Gear Partners for AmpKit 1.2 since early this year, and Ben had just had a chance to load the final 1.2 release. He followed up a few hours later with this <a href="http://soundcloud.com/jack-soundcloud/ben-fargen-ampkit-sample-track">audio clip</a>; both guitar parts were recorded using the AmpKit version of Ben&#8217;s own Fargen amps, and the bass with our American Bass King.</p>
<p>Ben Fargen may not be a household name, but his customers&#8211;among them Joe Satriani, Steve Vai, John Rezeznick and Michael Landau&#8211;certainly are. So Ben&#8217;s opinion carries a lot of weight with us, and his comments were a welcome validation of the improvements we&#8217;ve made in AmpKit 1.2 on the eve of its release.</p>
<p>The story of AmpKit 1.2 really begins on December 10th, 2010, when AmpKit 1.1 launched. We already knew that 1.2 would include a lot of new gear. But over the next six weeks, we made a series of critical decisions that resulted in a dramatic improvement in AmpKit&#8217;s already best-of-breed guitar tone. First, we decided the time had come to take advantage of advances in Apple&#8217;s iOS hardware and operating system that made possible far more sophisticated amp and cabinet simulation. Our amps jumped from one to two simulation stages (preamp and power amp), and cabinet simulation was upgraded to apply <a href="http://en.wikipedia.org/wiki/Convolution">convolution</a> algorithms. The simulation code for every one of AmpKit&#8217;s 21 amp channels and 14 cabinets had to be completely rewritten. (By the way, with the new gear in 1.2, we&#8217;re now up to 35 amp channels and 20 cabinets.)</p>
<p>Second, we found a way to restore the original frequencies of an incoming guitar signal that had been lost while passing through an iOS device&#8217;s voice-oriented headset circuitry&#8211;a big challenge, since this frequency attenuation varies dramatically across the different iPhone / iPad / iPod touch models. The solution involved profiling every single model of iOS device ever made, and creating an adaptive input compensation algorithm that automatically applies the correct compensation for your device.</p>
<p>Third, we began to realize that guitar tone that is ideally shaped for studio use&#8211;mixing with other tracks&#8211;is very different from tone that sounds great when playing alone. Studio tone tends to beef up treble and cut back bass to help the guitar stand out when mixed; but that same tone sounds a bit thin when played alone. So we created an output shaping filter with Mix and Solo modes, and let the player choose between them. Solo mode makes an amazing audible difference on both clean and high-gain play.
<p><iframe width="512" height="318" src="http://www.youtube.com/embed/IJonW5Sg2cM" frameborder="0" allowfullscreen></iframe></p>
<p>How dramatically we had improved AmpKit&#8217;s tone started to become clear in March at the world&#8217;s largest music show, <a href="http://musik.messefrankfurt.com/frankfurt/en/aussteller/willkommen.html">Musikmesse</a>. I brought an unstable alpha build of AmpKit 1.2 with me to the show, mainly to get feedback from our show guitarist <a href="http://www.robmath.com/">Rob Math</a>, a great talent who has been working closely with AmpKit since the beginning. Rob heard the tone improvements instantly, and I knew we were onto something when he demanded that we use the 1.2 alpha build for all of his Musikmesse performances, despite the fact that it was crashing rather frequently. Rob especially loved the Lead channel on the upgraded Peavey Classic 30.</p>
<p>We received another great vote of confidence for AmpKit 1.2 in June, while in San Francisco for Apple&#8217;s WWDC event. We had arranged for the <a href="http://www.alexskolnick.com/alex-skolnick-trio/">Alex Skolnick Trio</a> to perform an all-AmpKit show at the nearby Marriott: both guitarist Alex Skolnick and bassist Nathan Peck used AmpKit and <a href="http://peavey.com/products/software/ampkitlink/">Peavey AmpKit LiNK</a> on their iPads for 100% of their amp and effects tone. The only amplifier in use was a PA system, yet the audio quality was outstanding (check the video below to see for yourself). Alex Skolnick uses <a href="http://www.budda.com/">Budda amps</a> in his real stage performances; when I checked out his AmpKit setups at the Marriott show, I enjoyed the fact that he was still using Budda &#8212; only this time, the AmpKit version. As if to say, yes, obviously this is the one I&#8217;d use, it sounds exactly like my real Budda amp.
<p><iframe width="512" height="318" src="http://www.youtube.com/embed/EXs11xOJe0c" frameborder="0" allowfullscreen></iframe></p>
<p>AmpKit 1.2 Release Candidate 1 arrived on July 26th. You never know how many release candidates you&#8217;ll have to run through before you finally squash the last bug and are ready for launch, but given the extent of changes and additions in 1.2, we expected it might be a long slog. As indeed it proved: it took us until Release Candidate 6, issued on August 11th, to get a winner. Testing was just brutal: one bug, for example, involved losing a small fraction of a beat each time a recording was looped during playback. To even hear the problem required multiple custom-crafted recordings and a lot of patience.</p>
<p>I&#8217;m not complaining, though, because work is most rewarding when you&#8217;re scratching your own itch. I’m currently learning the Eric Clapton lead from Cream&#8217;s <a href="http://en.wikipedia.org/wiki/Sunshine_of_Your_Love">Sunshine of Your Love</a>. Clapton&#8217;s tone on this lead is really unique; opinions vary, but the setup may have involved a ‘60s amp with every dial set to 10, an early fuzz pedal, and the guitar’s tone knobs turned all the way down, resulting in a silky-smooth fuzztone. If I wanted to recreate this tone with physical gear, I’d be out of luck. I do own a few amps – I love my 1976 Peavey Classic 50 – but no ‘60s Marshall or early-era fuzz pedal. And even if I owned all the gear, it would take some serious lugging and time to get a working setup, and I’d rattle windows throughout my neighborhood with a 100W amp cranked up to 10.</p>
<p>With AmpKit, in two minutes and for a fraction of the cost of a physical amp, I can choose among several amps with &#8217;60s tone, crank everything up to 10, add an early-era fuzz pedal, throw in some EQ to kill the incoming treble, add reverb and a bit of delay … voilà, a wonderful approximation of Clapton in Sunshine. To support my learning process, I created backing track snippets for each segment of the lead, so I can work intensively one element at a time. I also set up a metronome and recorded the background guitar for the entire lead, so I can practice it end-to-end. Tune my guitar … record my practice leads … run AmpKit in background while I look at guitar tab in TabToolkit … all of this in my pocket, wherever I go. If you play electric guitar, this is nothing less than a revolution. Because the combo of AmpKit and AmpKit LiNK lowers the effort-to-play threshold so radically, we believe that many a dusty electric guitar is coming out of the closet and into active daily use.<a style="text-decoration: none;" href="http://ampkitapp.com"><img style="padding-top: 17px;" title="AmpKit 1.2 Sunshine Lead iPad Setup" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/09/Sunshine-Lead.png" alt="AmpKit 1.2 Sunshine Lead iPad Setup" width="500" height="365" align="center" /></a></p>
<p>So, no complaints: I&#8217;m part of the team that&#8217;s making a tool that isn&#8217;t just useful, it&#8217;s revolutionary. I get to scratch my own itch every day. And despite the agony of release testing and the constant threat of pinched nerves from attempting to type with a Stratocaster strapped on, it&#8217;s thoroughly rewarding.</p>
<p>My response to Ben Fargen&#8217;s email that day was:</p>
<blockquote>
<p style="padding-left: 30px;"><em>Thanks Ben, this is why I love my job …</em></p>
</blockquote>
<p>We can&#8217;t wait to hear what our AmpKit customers think of the 1.2 release! Read more about AmpKit 1.2 <a href="http://agilepartners.com/blog/?p=1807">here</a>.</p>
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		<title>Alex Skolnick Trio Performs With AmpKit &amp; AmpKit LiNK During Week of WWDC 2011</title>
		<link>http://agilepartners.com/blog/2011/06/15/alex-skolnick-trio-performs-with-ampkit-ampkit-link-during-week-of-wwdc-2011/</link>
		<comments>http://agilepartners.com/blog/2011/06/15/alex-skolnick-trio-performs-with-ampkit-ampkit-link-during-week-of-wwdc-2011/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 15:00:03 +0000</pubDate>
		<dc:creator>John Liu</dc:creator>
				<category><![CDATA[Agile Partners news]]></category>

		<guid isPermaLink="false">http://www.agilepartners.com/blog/?p=1483</guid>
		<description><![CDATA[Along with about 5200 other developers from around the world, our team gathered in San Francisco last week to learn about the latest in iOS and Mac OS X technologies at the Apple Worldwide Developers Conference (WWDC). While we were there, we also hosted two evening performances by the Alex Skolnick Trio playing live with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://developer.apple.com/wwdc/"><img style="padding-right: 11px; padding-bottom: 2px;" title="WWDC 2011 iOS 5 Banner" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/06/wwdc_2011_ios5.jpg" alt="WWDC 2011 iOS 5 Banner" width="320" height="213" align="left" /></a></p>
<p>Along with about 5200 other developers from around the world, our team gathered in San Francisco last week to learn about the latest in iOS and Mac OS X technologies at the Apple Worldwide Developers Conference (<a title="Apple Worldwide Developers Conference" href="http://developer.apple.com/wwdc/">WWDC</a>). While we were there, we also hosted two evening performances by the <a title="Alex Skolnick Trio" href="http://www.alexskolnick.com/alex-skolnick-trio/">Alex Skolnick Trio</a> playing live with our <a title="AmpKit Guitar Amps and Effects App" href="http://agilepartners.com/apps/ampkit/">AmpKit</a> guitar amps and effects app for iPad, iPhone and iPod touch. We wanted to share the events broadly with anyone interested in the intersection of music and mobile technology, so we filmed HD videos of one of the performances. Links to the videos and an overview of the trio&#8217;s setup are provided below.</p>
<p>Perhaps best known as a member of the thrash metal band <a href="http://www.testamentlegions.com/">Testament</a>, Alex Skolnick thrives on the duality of playing metal and jazz music, as he shares in &#8220;<a href="http://www.glidemagazine.com/articles/57281/alex-skolnick-double-identity.html">Alex Skolnick: Double Identity</a>.&#8221; We first connected with Alex back in January to kick off the 2011 <a title="NAMM" href="http://www.namm.org/">NAMM</a> Media Preview Day. He demonstrated AmpKit&#8217;s wide range of tones and his versatility by playing both <a title="Alex Skolnick AmpKit Jazz demonstration at NAMM 2011" href="http://www.youtube.com/watch?v=Dm97mEDS2j8&amp;feature=youtu.be">jazz</a> and <a title="Alex Skolnick AmpKit metal demonstration at NAMM 2011" href="http://www.youtube.com/watch?v=vpg0WOuJSPU&amp;feature=youtu.be">metal</a> riffs using AmpKit on iPad. In the weeks following NAMM, we kept in touch with Alex who continued to explore AmpKit and created his favorite <a title="AmpKit Artists and Setups" href="http://agilepartners.com/apps/ampkit/setups/">AmpKit setups</a> to share with other users. </p>
<p>At the end of March, the Alex Skolnick Trio released their fourth album, <a title="Veritas iTunes link" href="http://itunes.apple.com/us/album/veritas/id430879371">Veritas</a>. The eleven-track album with nine original compositions includes a cover of <a href="http://www.metallica.com/">Metallica</a>&#8216;s &#8220;Fade to Black&#8221; and a song named &#8220;99/09&#8243; that gets us tapping our feet and nodding our heads whenever we listen to it. The trio performed those two songs and other selections from Veritas during the live events last week. They also played &#8220;Skol Blues&#8221; from their debut album, <a href="http://itunes.apple.com/us/album/goodbye-to-romance-standards/id157795604">Goodbye to Romance</a> (see video below).<a style="text-decoration: none;" title="Alex Skolnick Trio WWDC AmpKit Video" href="http://www.youtube.com/watch?v=EXs11xOJe0c"><img style="padding-top: 17px;" title="Alex Skolnick Trio AmpKit WWDC Video" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/06/Alex-Skolnick-Trio-Video.jpg" alt="Alex Skolnick Trio AmpKit Video" width="500" height="262" align="center" /></a></p>
<p>The events last week took place at the <a href="http://www.apple.com/retail/sanfrancisco/">Apple Store, San Francisco</a> on Monday evening, June 6, and at the <a href="http://www.marriott.com/hotels/travel/sfodt-san-francisco-marriott-marquis/">Marriott Marquis</a> on Wednesday evening, June 8. The audience for both events included WWDC attendees and San Francisco jazz enthusiasts, including many long-time fans of Alex, a Bay Area native.</p>
<p><a style="text-decoration: none;" href="http://alexskolnick.com"><img style="padding-left: 10px;" title="Alex Skolnick Performing with AmpKit" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/06/wwdc_alex_apple.jpg" alt="Alex Skolnick Performing with AmpKit" width="240" height="164" align="right" /></a> Both Alex on guitar and Nathan Peck on bass used AmpKit on iPads for their amp and effects tone (Alex also used a looper pedal which, along with foot control, is on our radar screen for future products). To connect their instruments to iPads, Alex and Nathan used the <a title="Peavey AmpKit LiNK Guitar Interface" href="http://www.peavey.com/products/software/ampkitlink/">Peavey AmpKit LiNK</a> guitar interface. The outputs of the AmpKit LiNKs were wired directly to a PA system. Scott Amendola, a Bay Area drummer who sat in for trio drummer Matt Zebroski, played his drum kit as well as a drum kit in <a href="http://www.apple.com/ipad/from-the-app-store/garageband.html">GarageBand</a> on an iPad to add special effects. Check out these videos of the trio playing &#8220;<a href="http://www.youtube.com/watch?v=OKjdcSscQhg">99/09</a>&#8221; and the cover of Metallica&#8217;s &#8220;<a href="http://www.youtube.com/watch?v=J0HXr7AssBc">Fade to Black</a>&#8221; during the performance at the Marriott Marquis.</p>
<p>We want to thank the Alex Skolnick Trio, the Apple Store, San Francisco, the Marriott Marquis, and everyone who came out to the two events last week. We&#8217;ll be repeating the performance at the <a href="http://apple.com/retail/upperwestside">Apple Store, Upper West Side</a> in Manhattan on June 21 from 8:00 pm to 9:00 pm. If you&#8217;re in the area, we hope to see you there.</p>
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		<title>Guitar World Lick of the Day Celebrates 500,000 Downloads!</title>
		<link>http://agilepartners.com/blog/2011/03/21/guitar-world-lick-of-the-day-celebrates-500000-downloads/</link>
		<comments>http://agilepartners.com/blog/2011/03/21/guitar-world-lick-of-the-day-celebrates-500000-downloads/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 17:11:46 +0000</pubDate>
		<dc:creator>John Liu</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.agilepartners.com/blog/?p=1426</guid>
		<description><![CDATA[We&#8217;re really excited to announce along with our partners at Guitar World, the world&#8217;s best selling guitar magazine, that Guitar World Lick of the Day for iPhone / iPad / iPod touch passed 500,000 downloads less than three months after its launch! We hope you&#8217;ll celebrate with us by downloading the latest release of Lick [...]]]></description>
			<content:encoded><![CDATA[<p><a href="/apps/lickoftheday"><img style="padding-right: 22px;" title="Guitar World Lick of the Day" src="http://www.agilepartners.com/blog/wp-content/uploads/2010/10/lotd-feature-image.png" alt="Guitar World Lick of the Day" width="320" height="167" align="left" /></a>We&#8217;re really excited to announce along with our partners at <a title="Guitar World Magazine" href="http://guitarworld.com" target="_blank">Guitar World</a>, the world&#8217;s best selling guitar magazine, that <a title="Guitar World Lick of the Day App for iPhone, iPad and iPod touch" href="http://lickofthedayapp.com" target="_self">Guitar World Lick of the Day</a> for iPhone / iPad / iPod touch passed 500,000 downloads less than three months after its launch! We hope you&#8217;ll celebrate with us by downloading the latest release of Lick of the Day from the <a title="Guitar World Lick of the Day in App Store" href="http://itunes.apple.com/us/app/guitar-world-lick-of-the-day/id371728474?mt=8" target="_blank">App Store</a> and taking advantage of over 50% discounts on in-app subscriptions for a limited time.</p>
<p><a style="text-decoration: none;" href="/apps/lickoftheday"><img style="padding-left: 22px;" title="Lick of the Day on iPad" src="http://www.agilepartners.com/blog/wp-content/uploads/2010/10/lotd-ipad-zakk.png" alt="Lick of the Day on iPad" width="240" height="176" align="right" /></a>Guitar World Lick of the Day provides guitar players of all levels with a fun and engaging way to improve their guitar skills across a wide range of styles: rock, metal, blues, country, jazz, and more.  Lick of the Day can be downloaded for free to evaluate its instructional content and features.  To receive a new and challenging lick every day, subscriptions can be easily purchased within the app.</p>
<div>Guitar World Lick of the Day offers a one-of-a-kind feature set that includes:</div>
<div>
<ul>
<li>high quality videos of Guitar World&#8217;s award-winning instructors and amazing guitar celebrities such as Joe Satriani, Zakk Wylde, and Gus G demonstrating licks.</li>
<li>scrolling tab and standard music notation for each lick.</li>
<li>practice mode settings that control music notation tempo, looping, audio synthesis, a metronome and more.</li>
<li>a visual fretboard that shows finger positions synchronized with the scrolling music notation.</li>
</ul>
</div>
<div>The new release of Guitar World Lick of the Day introduces several new features, including sponsored licks that provide Lick of the Day users with a way to enjoy additional high quality licks for free.  Sponsored licks begin with a short video message about the sponsor&#8217;s product and include all the features that make Lick of the Day a groundbreaking guitar instruction app.  Other new features include AirPlay support on iOS 4.3 devices, full support for landscape orientation on the iPhone and iPod touch, synchronization of favorite licks across subscribers&#8217; devices, and the option to receive notifications when new licks are available.</div>
</p>
<div>We hope you&#8217;ll celebrate with us by downloading the latest release of Lick of the Day and taking advantage of the special discounts on in-app subscriptions. After celebrating just a bit, we&#8217;ll be getting back to the next release that we&#8217;re already hard at work on!</div>
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		<title>The 2011 NAMM Show – What A Difference A Year Makes!</title>
		<link>http://agilepartners.com/blog/2011/01/18/the-2011-namm-show-what-a-difference-a-year-makes/</link>
		<comments>http://agilepartners.com/blog/2011/01/18/the-2011-namm-show-what-a-difference-a-year-makes/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 17:00:28 +0000</pubDate>
		<dc:creator>John Liu</dc:creator>
				<category><![CDATA[Agile Partners news]]></category>
		<category><![CDATA[namm]]></category>

		<guid isPermaLink="false">http://www.agilepartners.com/blog/?p=1273</guid>
		<description><![CDATA[It&#8217;s a bit striking to compare Agile Partners&#8217; participation in NAMM (the music industry&#8217;s largest and most important event) this year versus last year. Last year, a couple of us simply walked the 2010 NAMM Show floor, learned what NAMM is all about, and frankly, were a bit overwhelmed by the 80,000 attendees and cacophony [...]]]></description>
			<content:encoded><![CDATA[<p><a href="/"><img style="padding-right: 22px;" title="Agile Partners Apps Icons" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/01/four_icons.png" alt="GuitarToolkit, TabToolkit, AmpKit, Guitar World Lick of the Day Icons" width="220" height="220" align="left" /></a>It&#8217;s a bit striking to compare Agile Partners&#8217; participation in <a href="http://namm.org">NAMM</a> (the music industry&#8217;s largest and most important event) this year versus last year.  Last year, a couple of us simply walked the 2010 NAMM Show floor, learned what NAMM is all about, and frankly, were a bit overwhelmed by the 80,000 attendees and cacophony of sounds that permeated the Anaheim Convention Center.  This year, not only did we set up a triple-kiosk exhibit that featured our <a href="http://ampkitapp.com">AmpKit</a>, <a href="http://lickofthedayapp.com">Guitar World Lick of the Day</a>, <a href="http://guitartoolkit.com">GuitarToolkit</a> and <a href="http://tabtoolkit.com">TabToolkit</a> apps, but we were also fortunate to share some incredible experiences with renowned artists that we&#8217;ll remember for a long time.</p>
<p><strong>NAMM Media Preview Day</strong><br />
We started 2011 NAMM with the Media Preview Day on Wednesday, January 12, the day before the show opened. Agile Partners was honored to kick off the Media Preview event with a presentation of our AmpKit and Guitar World Lick of the Day apps to a swarm of reporters and photographers from around the world. Helping us to present our two highly acclaimed apps were none other than Alex Skolnick from <a href="http://testamentlegions.com">Testament</a> / <a href="http://www.alexskolnick.com/">Alex Skolnick Trio</a> and Phil Collen from <a href="http://defleppard.com">Def Leppard</a>. Alex Skolnick went on stage first to talk about and play guitar with AmpKit on iPad. Next on stage was legendary rocker Phil Collen who also played guitar using AmpKit and talked about our Guitar World Lick of the Day app. Here&#8217;s Alex playing some <a href="http://www.youtube.com/watch?v=Dm97mEDS2j8&amp;feature=youtu.be">incredibly beautiful jazz</a> and <a href="http://www.youtube.com/watch?v=vpg0WOuJSPU&amp;feature=youtu.be">serious metal tones</a>, and Phil giving a <a href="http://www.youtube.com/watch?v=w4KN4MG9tOo&amp;feature=youtu.be">Lick of the Day lesson</a> to the NAMM media &#8211; all using AmpKit.</p>
<p><img style="padding-left: 20px;" title="Phil Collen and Alex Skolnick" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/01/Phil-and-Alex.jpg" alt="Phil Collen and Alex Skolnick" width="220" height="220" align="right" />Following our presentation to the media, Alex and Phil walked over to Agile Partners&#8217; exhibit with a crowd of reporters and photographers following closely behind.  For the next three hours, the two kind and gracious artists continued to play guitar, answer reporters&#8217; questions, and just make sure everyone was having a really great time. Phil and Alex are two of the kindest and most gracious &#8212; not to mention talented &#8212; people you will ever meet on this planet. It was a real treat not only to have them at our exhibit, but to hear them play amazing guitar using AmpKit!</p>
<p>While Alex and Phil were hanging out at our exhibit, former Arkansas governor <a href="http://www.mikehuckabee.com/">Mike Huckabee</a> was being honored on the NAMM Media Preview stage for his efforts to give more school kids access to musical instruments. When the press asked Huckabee if he could play a little bass, someone suggested that he jam with Phil Collen. Being the incredibly gracious person that he is, Phil agreed to do so. Taking AmpKit on iPad with him, Phil joined Huckabee on stage with Martin Guitar&#8217;s Dick Boak. What followed was <a href="http://www.youtube.com/watch?v=FwcGrhYqnZ8&amp;feature=related">a highlight</a> of the entire 2011 NAMM Show.</p>
<p><strong>Dueling iPads</strong><br />
<a href="http://www.jordanrudess.com/"><img style="padding-right: 22px;" title="Jordan Rudess and Rob Math" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/01/Jordan-and-Rob.jpg" alt="Jordan Rudess and Rob Math" width="220" height="220" align="left" /></a>Our memorable NAMM moments continued after Media Preview Day when our exhibit area became the scene of an amazing performance: <a href="http://www.dreamtheater.net/">Dream Theater&#8217;s</a> <a href="http://jordanrudess.com/">Jordan Rudess</a> came to our booth to jam on keyboard and his <a href="http://www.morphwiz.com/">MorphWiz app</a> with <a href="http://www.robmath.com/">Rob Math</a>, the guitar virtuoso who played guitar using AmpKit at our booth during the entire NAMM Show. Although the two musicians had never played together, their <a href="http://www.youtube.com/watch?v=P5vnMv89-m4&#038;feature=youtu.be">impromptu NAMM jam</a> (which we billed as &#8220;Dueling iPads&#8221;) was a beautiful performance that gave many of us in the audience goose pimples.</p>
<p><strong>Joel Kosche from Collective Soul</strong><br />
<a href="http://www.joelkosche.com/"><img style="padding-left: 22px;" title="Collective Soul's Joel Kosche" src="http://www.agilepartners.com/blog/wp-content/uploads/2011/01/Joel-Kosche.jpg" alt="Collective Soul's Joel Kosche" width="220" height="220" align="right" /></a>Agile Partners was also thrilled to have <a href="http://www.joelkosche.com/">Joel Kosche</a>, <a href="http://collectivesoul.com">Collective Soul&#8217;s</a> lead guitarist, play guitar using AmpKit at our NAMM booth. Joel recently released a full-length solo album, Fight Years, and has been playing guitar using AmpKit for several months. He says he finds AmpKit really useful for &#8220;practicing and recording ideas for songs, especially while traveling.&#8221; Joel is not only a talented artist, but also a gracious person as demonstrated by the many interviews he gave and autographs he signed while at our booth. He also emailed us several of his <a href="http://agilepartners.com/apps/ampkit/setups/">AmpKit presets</a> to share with other AmpKit users. Many thanks Joel!</p>
<p><strong>Last But Absolutely Not Least!</strong><br />
We also want to thank the thousands of people who stopped by our exhibit during the four-day 2011 NAMM Show. Our team particularly enjoyed meeting &#8220;NAMM families&#8221; &#8211; families that included moms, dads, and children of all ages. What a great way to enjoy not just the NAMM Show, but music in general! We particularly got a kick out of watching parents and their kids jamming together with guitars and AmpKit at our booth.</p>
<p>Finally, to all our customers who visited our exhibit and told us that you have been enjoying one, two, three or all four of our guitar apps &#8211; thank you! We assure you that Agile Partners continues to work hard at enhancing all of our products, ensuring they remain among the very best apps in the entire App Store.</p>
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		<title>Guitar World Lick of the Day Launches to Rave Reviews</title>
		<link>http://agilepartners.com/blog/2010/12/18/guitar-world-lick-of-the-day-launches-to-rave-reviews/</link>
		<comments>http://agilepartners.com/blog/2010/12/18/guitar-world-lick-of-the-day-launches-to-rave-reviews/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 16:00:16 +0000</pubDate>
		<dc:creator>John Liu</dc:creator>
				<category><![CDATA[Agile Partners news]]></category>
		<category><![CDATA[guitar world]]></category>
		<category><![CDATA[lick of the day]]></category>

		<guid isPermaLink="false">http://www.agilepartners.com/blog/?p=1171</guid>
		<description><![CDATA[It&#8217;s been just over a month since the release of Guitar World Lick of the Day, the groundbreaking guitar instruction app that we launched with our friends at Guitar World, the world&#8217;s best-selling guitar magazine. Lick of the Day provides guitar players of all levels with a fun and engaging way to improve their guitar skills [...]]]></description>
			<content:encoded><![CDATA[<p><a href="/apps/lickoftheday"><img style="padding-right: 22px;" title="Guitar World Lick of the Day" src="http://www.agilepartners.com/blog/wp-content/uploads/2010/10/lotd-feature-image.png" alt="Guitar World Lick of the Day" width="320" height="167" align="left" /></a></p>
<div>It&#8217;s been just over a month since the release of <a href="http://lickofthedayapp.com">Guitar World Lick of the Day</a>, the groundbreaking guitar instruction app that we launched with our friends at <a href="http://guitarworld.com">Guitar World</a>, the world&#8217;s best-selling guitar magazine. Lick of the Day provides guitar players of all levels with a fun and engaging way to improve their guitar skills anytime and anywhere on iPad, iPhone or iPod touch.  The app offers a one-of-a-kind feature set that includes:</div>
<div>
<ul>
<li>high quality videos of Guitar World&#8217;s award-winning instructors and amazing guitar celebrities such as Joe Satriani, Zakk Wylde, and Gus G demonstrating licks in a wide range of styles: Rock, Metal, Blues, Country, Jazz, and more.</li>
<li>practice mode with settings that control music notation tempo, looping, audio synthesis, a metronome, and more.</li>
<li>a visual fretboard that shows finger positions synchronized with the scrolling music notation.</li>
<li>tab and standard music notation for each lick that scroll in sync with videos on iPad.</li>
</ul>
</div>
<div>Soon after the launch of Guitar World Lick of the Day, the app was featured as both the iPhone and iPad App of the Week on the iTunes App Store. The feature helped propel Lick of the Day to be among the top apps in the App Store Music category. In the US and other countries around the world, Lick of the Day remained the iPhone and iPad App of the Week from November 18 through December 2.</div>
<p><a style="text-decoration: none;" href="http://itunes.apple.com/us/app/guitar-world-lick-of-the-day/id371728474?mt=8"><img style="padding-top: 17px;" title="Lick of the Day App of the Week Feature" src="http://www.agilepartners.com/blog/wp-content/uploads/2010/12/LOTD-App-of-the-Week.png" alt="Lick of the Day App of the Week Feature" width="500" height="251" align="center" /></a></p>
<div>With amazing content produced daily by Guitar World and the kind of polished user experience that our customers have come to expect from Agile Partners&#8217; apps, it&#8217;s not surprising that Guitar World Lick of the Day has received rave reviews around the world:</div>
<div>
<ul>
<li><strong>The Unofficial Apple Weblog (TUAW)</strong>: &#8220;If you&#8217;re a guitar player and you&#8217;re looking to improve your skills and techniques, we&#8217;d definitely recommend you go and check out Lick of the Day, now!&#8221;</li>
<li><strong>Boles Blues</strong>: &#8220;Guitar World&#8217;s Lick of the Day is a high quality and inspirational iOS app that any guitar player can use and enjoy every single day.&#8221;</li>
<li><strong>CrunchGear</strong>: &#8220;After trying it out, I give this app a thumbs up because it does what it says.  It&#8217;s a multi-method approach to teaching simple, short guitar lessons in clear and helpful ways.&#8221;</li>
<li><strong>Gear Diary</strong>: &#8220;Lick of the Day is a beautiful app with an intuitive user interface.  Every part of the app works perfectly &#8230; I highly recommend Lick of the Day for any guitarist.&#8221;</li>
<li><strong>Macworld</strong>: &#8220;Guitar World Lick of the Day is a useful, well designed iOS app that offers just what its name implies: a fresh guitar lick every day for iPad, iPhone and iPod touch users who subscribe to the service through this free app &#8230; I&#8217;ve really been enjoying this app and if you&#8217;re a guitar player, chances are you&#8217;ll like it too.&#8221;</li>
<li><strong>Publishing Executive</strong>: &#8220;Guitar World magazine has created a lot of positive buzz &#8211; or perhaps we should say feedback &#8211; with the launch of its Guitar World Lick of the Day app &#8230; Other publishers might want to sit up, plug in and take note of new and creative ways they can make their content and information assets rock on the iPad.&#8221;</li>
</ul>
</div>
<p><a style="text-decoration: none;" href="/apps/lickoftheday"><img style="padding-top: 20px; padding-left: 10px;" title="Lick of the Day on iPad" src="http://www.agilepartners.com/blog/wp-content/uploads/2010/10/lotd-ipad-zakk.png" alt="Lick of the Day on iPad" width="240" height="176" align="right" /></a></p>
<div>We&#8217;re especially grateful for the feedback our customers have been providing about Guitar World Lick of the Day. On Twitter, @jasarien exclaimed, &#8220;Guitar World Lick of the Day on iPad is an amazing piece of work. The UI is just perfect&#8221;; @nicksergeant tweeted, &#8220;The Lick of the Day app &#8211; my new favorite&#8221;; and @Bondwalker said, &#8220;I&#8217;m loving the guitar world lick of the day app&#8230;&#8221; Meanwhile, some of our favorite App Store Customer Reviews include:</div>
<div>
<ul>
<li>Eric Anderson: &#8220;Best app I&#8217;ve found for iPad &#8230; The only way to make this better would be to have 2 licks of the day.&#8221;</li>
<li>Pat Bowden: &#8220;Wow, amazing. Not only does it explain the daily lick in great detail, but it also features a video AND tabs/standard sheet music.&#8221;</li>
<li>DanielPNY: &#8220;Great guitar lesson learning tool. The ability to slow down the lesson is great!&#8221;</li>
<li>sam_astoria: &#8220;I&#8217;m learning how to play guitar and this app is awesome. Subscription price is really reasonable. Can&#8217;t wait for more tutorials from rock stars like Zakk!</li>
<li>hkremer: &#8220;Extremely impressed. This app really takes advantage of the iPad in every way. I am certain that if I would have had this when I was younger I would be rich and famous, probably living in some Scottish castle with a big studio and groupies.&#8221;</li>
</ul>
</div>
<p>Like our friends at Guitar World, Agile Partners appreciates the support that amazing artists like Joe Satriani, Zakk Wylde and Gus G have given to Lick of the Day.  Their Facebook posts and tweets have been a huge help in getting the word out about Guitar World Lick of the Day (check it out in the video below).</p>
<p><iframe src="http://player.vimeo.com/video/15122365?byline=0&amp;portrait=0&amp;color=ff0179" width="580" height="326" frameborder="0"></iframe></p>
<p>Finally, we&#8217;re proud to partner with Guitar World in providing guitar players around the globe with a fun and engaging way to continuously improve their guitar playing skills and broaden their repertoire. Lick of the Day is a wonderful addition to our family of guitar apps that already included <a href="http://guitartoolkit.com">Guitar Toolkit</a>, <a href="http://tabtoolkit.com">TabToolkit</a>, and <a href="http://ampkitapp.com">AmpKit</a>. We hope all of our customers will keep sending us feedback so we can continuously improve our apps. Rock on!</p>
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		<title>Improve Your Guitar Skills – One Lick At A Time</title>
		<link>http://agilepartners.com/blog/2010/11/15/improve-your-guitar-skills-one-lick-at-a-time/</link>
		<comments>http://agilepartners.com/blog/2010/11/15/improve-your-guitar-skills-one-lick-at-a-time/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 11:29:30 +0000</pubDate>
		<dc:creator>Scott Roth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[guitar world]]></category>
		<category><![CDATA[lick of the day]]></category>

		<guid isPermaLink="false">http://www.agilepartners.com/blog/?p=1108</guid>
		<description><![CDATA[All of us at Agile Partners are excited to be partnering with Guitar World, the world&#8217;s best-selling guitar magazine, to release Guitar World Lick of the Day &#8211; a new app for guitar players who are serious about having fun while improving their guitar skills! Lick of the Day is the perfect app if you&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<p><a href="/apps/lickoftheday"><img style="padding-right: 22px;" title="Guitar World Lick of the Day" src="http://www.agilepartners.com/blog/wp-content/uploads/2010/10/lotd-feature-image.png" alt="Guitar World Lick of the Day" width="320" height="167" align="left" /></a>All of us at Agile Partners are excited to be partnering with Guitar World, the world&#8217;s best-selling guitar magazine, to release Guitar World Lick of the Day &#8211; a new app for guitar players who are serious about having fun while improving their guitar skills!</p>
<p>Lick of the Day is the perfect app if you&#8217;re a guitar player who has the basics down and is looking for a fun and engaging way to broaden your repertoire. After subscribing to Lick of the Day, a new Lick is delivered to your iPad, iPhone, and/or iPod touch daily. Each Lick is hosted by a Guitar World instructor or guitar celebrity and consists of a video of the host playing and describing the Lick, scrollable tablature and standard notation, and written performance notes.</p>
<p><a style="text-decoration: none;" href="/apps/lickoftheday"><img style="padding-left: 22px;" title="Lick of the Day on iPad" src="http://www.agilepartners.com/blog/wp-content/uploads/2010/10/lotd-ipad-zakk.png" alt="Lick of the Day on iPad" width="240" height="176" align="right" /></a> Once the Lick has been downloaded to your device, you&#8217;ll have a day&#8217;s worth of instruction in your pocket (a large pocket if your device is an iPad). Watch the video whenever you can grab a few minutes. Or, sit down for an in-depth session to practice the Lick your way: adjust the tempo of the notation playback, turn a metronome on and off, listen to audio synthesis of the Lick, loop the playback for practicing, view a dynamic fretboard that shows finger positions, and more. On the iPad, the music notation even scrolls in sync with the video for the ultimate learning experience. Personally, I&#8217;m most excited about the one-touch button that sets the music notation tempo to 50% of full speed &#8212; at my skill level, I know I&#8217;ll be needing that feature a lot!</p>
<p>The Licks are demonstrated by a variety of amazing instructors, including the pros at Guitar World and celebrities such as Zakk Wylde, Joe Satriani, Gus G., and Phil Collen. Each daily Lick provides a fun new challenge across a variety of genres including Rock, Metal, Blues, Country, and Jazz.</p>
<p>When developing Lick of the Day, it was important to us that you be able to bring your Licks with you wherever you go. The app is available for the iPad, iPhone, and iPod touch and Licks purchased on any device allows you to download Licks to all your devices that are hooked up to the same iTunes account.</p>
<p>I hope you&#8217;ll download Guitar World Lick of the Day for free and check it out. You can easily purchase one, three, or six months of Licks to continue receiving Licks each and every day!  Here it is in action below:</p>
<p><iframe src="http://player.vimeo.com/video/15122365?byline=0&amp;portrait=0&amp;color=ff0179" width="580" height="326" frameborder="0"></iframe></p>
<p>We are really excited about this engaging new way to learn music.  Be sure to check out the killer axes the guitar celebs bring to the party.  We know you&#8217;ll have a great time, too!</p>
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		<title>AmpKit &amp; AmpKit LiNK Generating Tremendous Excitement Around the World</title>
		<link>http://agilepartners.com/blog/2010/08/26/ampkit-ampkit-link-generating-tremendous-excitement-around-the-world/</link>
		<comments>http://agilepartners.com/blog/2010/08/26/ampkit-ampkit-link-generating-tremendous-excitement-around-the-world/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 17:00:53 +0000</pubDate>
		<dc:creator>John Liu</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.agilepartners.com/blog/?p=868</guid>
		<description><![CDATA[Just a couple days after launch, the AmpKit apps and AmpKit LiNK are already generating tremendous excitement among guitar players and reviewers around the world. Word-of-mouth communication and published reviews have already helped propel AmpKit and AmpKit+ to be among the most downloaded and Top Grossing Music apps in the App Store, and orders for AmpKit [...]]]></description>
			<content:encoded><![CDATA[<p><a href="/apps/ampkit"><img style="padding-right: 22px;" title="AmpKit Icon" src="http://www.agilepartners.com/blog/wp-content/uploads/2010/08/AmpKit-Icon.jpg" alt="AmpKit Icon" width="145" height="145" align="left" /></a>Just a couple days after launch, the <a title="AmpKit" href="http://ampkitapp.com" target="_self">AmpKit apps</a> and <a title="AmpKit LiNK" href="http://peavey.com/ampkitlink" target="_self">AmpKit LiNK</a> are already generating tremendous excitement among guitar players and reviewers around the world. Word-of-mouth communication and published reviews have already helped propel AmpKit and AmpKit+ to be among the most downloaded and Top Grossing Music apps in the App Store, and orders for AmpKit LiNK are flowing into <a title="Peavey Website" href="http://peavey.com" target="_self">Peavey</a> authorized dealers worldwide.</p>
<p>Leading music and technology sites have published strong reviews of AmpKit and AmpKit+.  Ars Technica, a leader in &#8220;original news and reviews, analysis of technology trends, and expert advice,&#8221; posted an in-depth comparative analysis (&#8220;<a title="Ars Technica App Store Showdown" href="http://arstechnica.com/apple/reviews/2010/08/showdown-effects-processors-for-the-iphone.ars" target="_self">App Store showdown</a>&#8220;) of AmpKit and another app. Ars Technica concluded that AmpKit is &#8220;the winner in our book&#8221; stating that &#8220;Agile put in some serious time and effort to make an awesome product&#8221; while the competitor &#8220;more or less slapped its offering together with existing technology.&#8221;  The analysis and review by Jeff Smykil ended with the statement, &#8220;Agile Partner&#8217;s better hardware, beautiful graphics, abundance of effects, and the ability to use more than three effects simultaneously makes that application a winner in our book.&#8221;</p>
<p>Brett Terpstra at the influential <a title="TUAW AmpKit Review" href="http://www.tuaw.com/2010/08/25/ampkit-a-new-way-to-shred-with-your-iphone" target="_self">TUAW</a> exclaimed, &#8220;It sounds awesome! &#8230; I&#8217;ve been having a blast.&#8221;  Other writers have also commented on AmpKit&#8217;s amazing sounds. For example, Jay Donovan at <a title="CrunchGear review of AmpKit" href="http://www.crunchgear.com/2010/08/24/review-peavey-ampkit-and-ampkit-link/" target="_self">CrunchGear </a>wrote, &#8220;AmpKit&#8217;s guitar tones are great! From crushing distortion to kooky tremolo, there are many tones to choose from.&#8221;</p>
<p><a style="text-decoration: none;" href="/apps/ampkit"><img style="padding-left: 22px;" title="AmpKit Gear Stack" src="http://www.agilepartners.com/blog/wp-content/uploads/2010/08/AmpKit-Gear-Stack.jpg" alt="AmpKit Gear Stack" width="145" height="283" align="right" /></a>AmpKit&#8217;s overall user experience has also received high marks from reviewers. Damian Erskine at <a title="Bass Musician Magazine Review of AmpKit" href="http://bassmusicianmagazine.com/2010/08/product-review-with-damian-erskine-peavey-ampkit-link/" target="_self">Bass Musician Magazine</a> commented, &#8220;All in all, I loved this thing.  It’s VERY intuitive to use, sounds great and just simply works like you’d hope it would,&#8221; and Travis Ehrlich at <a title="Gear Diary Review of AmpKit" href="http://www.geardiary.com/2010/08/24/review-ampkit-and-ampkit-link-turns-the-iphone-into-a-rockin-machine/" target="_self">GearDiary.com</a> wrote, &#8220;Agile Partners applications are always polished quality apps &#8230; AmpKit might just raise the bar even higher.&#8221;</p>
<p>A user review that particularly caught our attention was posted by a customer in the Germany App Store. Customer &#8220;Lennys Apple&#8221; wrote a detailed, five-star review in German and appended a full translation of the review in English! In English (and I believe in German), Lenny Apple expresses his delight that AmpKit enables users to record their jam sessions and email them to friends.  We&#8217;re incredibly grateful for this level of interest and support from customers like Lennys Apple around the world!</p>
<p>Over on Twitter, there have been countless tweets from customers enjoying the AmpKit apps, including: &#8220;AmpKit looks amazing&#8221; (@buymeasoda); &#8220;Oh. My. Freaking. Gosh&#8221; (@eatpixels); and &#8220;Dude. Crazy awesome&#8221; (@fraserspeirs). And on the <a title="AmpKit Facebook Page" href="http://facebook.com/ampkit" target="_self">AmpKit Facebook page</a>, a fan wrote, &#8220;Just so slick-looking guys! Should I have expected anything less from the creators of the amazing <a title="Guitar Toolkit" href="http://guitartoolkit.com" target="_self">GuitarToolkit</a>?!&#8221;</p>
<p><a href="/apps/ampkit"><img style="padding-right: 22px;" title="AmpKit and AmpKit LiNK" src="http://www.agilepartners.com/blog/wp-content/uploads/2010/08/AmpKit-and-LiNK.jpg" alt="AmpKit and AmpKit LiNK" width="232" height="145" align="left" /></a>AmpKit LiNK, the high fidelity electric guitar connector and perfect companion to AmpKit, has also received outstanding reviews.  A particularly sophisticated and detailed review was written by YK at <a title="tehloft.com Review of AmpKit LiNK" href="http://tehloft.com/2010/08/26/irig-now-has-a-competitor-–%C2%A0ampkit/">tehloft.com</a> in Singapore. Noting that AmpKit LiNK is a powered device, YK articulately describes the achilles heel (i.e., heightened cross-talk between input and output signals) of non-powered guitar interfaces: &#8220;&#8230; once you use an effects simulator and crank up the gain on this small crosstalk signal, it gets blown into epic proportions and you will get an uncontrollable amount of (deafening) feedback.&#8221;  YK concludes, &#8220;This makes the AmpKit LiNK a technically superior device&#8221; and it&#8217;s why we&#8217;re proud that our customers can fully enjoy AmpKit&#8217;s high gain amps like the Peavey 6505+, Taos Rectifier, American Rebel and others.</p>
<p>We want to thank all the writers who have reviewed AmpKit and AmpKit LiNK in the first two days of its launch, and a very special thanks to our customers around the world for providing us with their comments and feedback.  Please keep it coming &#8212; we&#8217;re dedicated to continuously improving all of our products and keeping our customers happy!</p>
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