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		<title>How to Optimize for AI Search: A Guide for You and Your AI Agent</title>
		<link>https://ahrefs.com/blog/how-to-optimize-for-ai-search/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Fri, 25 Sep 2026 13:48:53 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
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					<description><![CDATA[It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>AI Overviews Cut CTR by 23.1% in France</title>
		<link>https://ahrefs.com/blog/ai-overviews-france-impact/</link>
		
		<dc:creator><![CDATA[Juliette Begue]]></dc:creator>
		<pubDate>Wed, 16 Sep 2026 16:04:30 +0000</pubDate>
				<category><![CDATA[Data & Studies]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=204933</guid>

					<description><![CDATA[France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.<div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)</title>
		<link>https://ahrefs.com/blog/ai-marketing-trends/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Wed, 16 Sep 2026 09:01:04 +0000</pubDate>
				<category><![CDATA[General Marketing]]></category>
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					<description><![CDATA[The buyer’s journey looks different, because people now research and increasingly buy through AI tools instead of a page of blue links. The tools and processes we use to do marketing work have changed, because so much of it can<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>How We Use AI for Every Article Without Making AI Slop</title>
		<link>https://ahrefs.com/blog/how-we-use-ai-without-making-ai-slop/</link>
		
		<dc:creator><![CDATA[Si Quan Ong]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 13:05:40 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=204248</guid>

					<description><![CDATA[Yes, every one. We have even built a Letaido pipeline that can research, outline, draft, and fact-check a nearly publish-ready article in six to twelve minutes. In theory, it could produce tens of thousands of articles. (It could… but that’s<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Analysis: Reddit Appears in 83.9% of Google’s Discussions and Forums Results</title>
		<link>https://ahrefs.com/blog/discussions-and-forums-serps/</link>
		
		<dc:creator><![CDATA[Glen Allsopp]]></dc:creator>
		<pubDate>Thu, 27 Aug 2026 13:49:03 +0000</pubDate>
				<category><![CDATA[Data & Studies]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=204185</guid>

					<description><![CDATA[The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to uncover how prominent other sites were, whether<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>MBA Metrics for SEO: How to Speak Leadership’s Language</title>
		<link>https://ahrefs.com/blog/mba-metrics-for-seo/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Mon, 24 Aug 2026 15:52:49 +0000</pubDate>
				<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=203822</guid>

					<description><![CDATA[As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market share and return on investment, they’re noise. That’s not a bias against SEO. It’s just what happens when<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>What Is Information Gain in SEO? (and How To Add It to Your Content)</title>
		<link>https://ahrefs.com/blog/information-gain/</link>
		
		<dc:creator><![CDATA[Louise Linehan]]></dc:creator>
		<pubDate>Thu, 20 Aug 2026 15:39:55 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=203848</guid>

					<description><![CDATA[Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating useful,<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers</title>
		<link>https://ahrefs.com/blog/claude-now-watermarks-everything-it-writes/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Fri, 14 Aug 2026 13:39:21 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=203682</guid>

					<description><![CDATA[For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.3%<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>37 Proven Ways to Use AI in Marketing</title>
		<link>https://ahrefs.com/blog/how-to-use-ai-in-marketing/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 08:32:36 +0000</pubDate>
				<category><![CDATA[General Marketing]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=203623</guid>

					<description><![CDATA[37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working.<div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Vibe Coding for Marketers: A Beginner’s Guide</title>
		<link>https://ahrefs.com/blog/vibe-coding-for-marketers-a-beginners-guide/</link>
		
		<dc:creator><![CDATA[Kamila Olexa]]></dc:creator>
		<pubDate>Tue, 28 Jul 2026 08:06:18 +0000</pubDate>
				<category><![CDATA[General Marketing]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=201529</guid>

					<description><![CDATA[Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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