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	<description>Link Building Strategies &#38; SEO Tips</description>
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		<title>Google Web Guide: What It Is, How It Works, and What It Means for SEO</title>
		<link>https://ahrefs.com/blog/google-web-guide/</link>
		
		<dc:creator><![CDATA[Louise Linehan]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 16:50:05 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=196326</guid>

					<description><![CDATA[It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>What AI Writing Tools Get Wrong (And The Stack I Use Instead)</title>
		<link>https://ahrefs.com/blog/what-ai-writing-tools-get-wrong-and-the-stack-i-use/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 15:43:42 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=196211</guid>

					<description><![CDATA[&#160; The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)</title>
		<link>https://ahrefs.com/blog/ai-content-is-not-bad-for-seo/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 14:46:34 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=196263</guid>

					<description><![CDATA[The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>15 Marketing Conferences to Attend in 2026</title>
		<link>https://ahrefs.com/blog/marketing-conferences/</link>
		
		<dc:creator><![CDATA[Si Quan Ong]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 16:30:24 +0000</pubDate>
				<category><![CDATA[General Marketing]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=189843</guid>

					<description><![CDATA[Even better if it’s on your company’s dime. I asked Daria Samokish, our Head of PR and Conference Partnerships, for the list of conferences we’ve shortlisted that are worth attending. Without further ado, here are the best marketing conferences happening<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>14 Digital Marketing Conferences to Attend in 2026</title>
		<link>https://ahrefs.com/blog/digital-marketing-conferences/</link>
		
		<dc:creator><![CDATA[Si Quan Ong]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 16:16:00 +0000</pubDate>
				<category><![CDATA[General Marketing]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=182955</guid>

					<description><![CDATA[But we’ve been to many and we’ll continue to go to many. These are the conferences we think you should check out, ranked by a mix of industry reputation, speaker quality, and audience size. Date: April 28-30 Location: Anaheim, USA<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>AI Content Wasn’t Good Enough. Now It Is.</title>
		<link>https://ahrefs.com/blog/ai-content-wasnt-good-enough-now-it-is/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Mon, 16 Mar 2026 16:22:58 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=196157</guid>

					<description><![CDATA[Companies that scale AI-generated content do so with the knowledge that they are making a trade-off, we believe, choosing speed and scale at the expense of quality. We agree that AI is faster than any human, and it makes a<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Keyword Intent: What It Is and How to Use It in Your SEO Strategy</title>
		<link>https://ahrefs.com/blog/keyword-intent/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 13:40:50 +0000</pubDate>
				<category><![CDATA[Keyword Research]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=196048</guid>

					<description><![CDATA[But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is the same concept applied one step earlier. Think of<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)</title>
		<link>https://ahrefs.com/blog/content-decay/</link>
		
		<dc:creator><![CDATA[Louise Linehan]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 11:34:48 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=195958</guid>

					<description><![CDATA[That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and what was your best-performing article two years ago might be leaking traffic right now without you even noticing. This is<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>How to Rank on ChatGPT: What Actually Works (Based on Data)</title>
		<link>https://ahrefs.com/blog/how-to-rank-on-chatgpt/</link>
		
		<dc:creator><![CDATA[Si Quan Ong]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 11:23:56 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=195916</guid>

					<description><![CDATA[The problem: ChatGPT doesn’t have “rankings”. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the next. According to research from SparkToro, there’s a &#60;1 in<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>What Are Secondary Keywords? (And How to Use Them)</title>
		<link>https://ahrefs.com/blog/secondary-keywords/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Fri, 06 Mar 2026 11:50:01 +0000</pubDate>
				<category><![CDATA[General SEO]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=195785</guid>

					<description><![CDATA[Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you’ll learn what secondary keywords are, how to find<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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