Airborne/BLOG

An old design I did - triple One stands for Nelson

2010-09-16T04:18:00.000-07:00

Mission Statement

2010-08-09T10:20:00.000-07:00

I am a brand architect

2010-08-08T12:02:00.000-07:00

The Brand Gap

2010-07-20T06:21:00.001-07:00

Check out this SlideShare Presentation:

The Brand Gap

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Good bye design

2010-06-11T01:31:00.001-07:00

JUST FOR FUN #1

2010-05-06T10:45:00.001-07:00

Count-down to start making it

2010-05-04T11:37:00.000-07:00

I have since uploaded a counter on the Blog, don’t know if you have noticed. I’m on a mission, I have set a goal - before I turn the big three zero, I need to have made a million rand. Plain simple I want to be a Millionaire. This whole idea was sparked when I was at bookshop and I missed an opportunity of buying a book titled “ Make your First Million before you turn 30” unknown author.

By having the counter here on my Blog is like having a reminder that everything I do from now on, must count and bring in the money. I want, apart from assertes, a million in my back account or in different places like you always see in the movies. The hustler/thug will have money stashed everywhere.

Friends, wish me luck and hope you help me get my first million as I cant do it without your help. The clock is ticking.

Siwelele

2010-04-02T08:05:00.000-07:00

2010

2010-01-19T06:41:00.001-08:00

My Newspaper Business Plan

2009-12-04T11:32:00.001-08:00

Check out this SlideShare Presentation:

My Newspaper Business Plan

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happiness > sadness

2009-08-18T07:00:00.000-07:00

hello world

2009-07-06T07:47:00.000-07:00

Its been a while since I posted anything on my blog. And the sun has rise and sit, a lot has happened I don’t even know where to begin.

I have been thinking about my personal brand for a long time, when I recall that’s the reason I started this blog. I also worked on my book “I design, therefore I am”. I’m beginning to recognize the importance of personal brand. As a designer I can become my own business and therefore I need to become a brand and speak for myself. I’m reading and researching a lot on self brand and its not too far from the sort of branding (product/company branding) that I’m doing.

I came across a post on a some blog talking about self-brand, “You are your Brand and your brand is you”. And they say the first thing is to start asking people who know a simple question: “When you think of me, what is the first thing that comes to mind?” , I got some funny answers, but could I expect from my crazy friends and ex-colleagues. I have quoted them, unedited below:

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Special. I look at ur pic often and I think u r special, talented and very reserved.
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SIMBA!!!! hehehe.... king of the creative jungle! ;-)
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A small glass bottle of coke and the apple logo
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laughter.... you have a good sense of humour,you are funny...
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…To be continued

Mohokeng...

2009-01-08T05:55:00.000-08:00

Mohokeng, Leshou la ga Masegano letodi le gana letsolo Ga ba ja gaba gadimane ba gadimana ntweng Phoka Motho waga Mphalanyana Thibete Selalome!!

I design, therefore I am - Volume 1

2008-12-22T02:05:00.001-08:00

Get your own - Open publication

A Portfolio booklet of all my work from college to date. To make an order please go to link on right.

"Aim for the Moon, if you miss, you may hit a star"

2008-09-12T06:23:00.000-07:00

Soulfyah branding

2008-06-25T02:54:00.000-07:00

Finally, I just completed the Soulfyah brand and the website: www.soulfyah.co.za. Initially I wanted to keep the applications and the site very clean and minimal, so to let the Soulfyah products standout more. But my client wanted us to bring some of the ornaments of the products on the stationary. It all turned out beautiful.

Afur Branding

2008-05-30T04:38:00.000-07:00

I just completed my friends Identity for his fashion label. Still have to do all the collaterals and a mini website/blog.

Corporate & Branding Identity: Talawa

2008-05-15T21:52:00.000-07:00

This is just some designs that I did as options for Talawa Communications. The client choose the other designs, but i still think this is some cool designs.

In the Studio @ C-Squared

2008-05-09T08:03:00.000-07:00

Creative Agents/Managers

2008-05-09T07:09:00.000-07:00

You know how athletes, musician and models have managers and agents who take care of their needs and getting them contracts and sponsorships. I wonder if there are agents for creative/designers. I mean we (creatives) are also talent worth investing in and taken care, to see to it that we get the right deal. Sorry to say this, but, creatives are even better investments unlike your 'blond models', as we have the brains to talk about and represent your brand.

I have seen good designers that get raw deals and are exploited. Some don’t know their own potential. Creatives don’t need to worry about negotiating contracts; they need to concentrate all their energies on creative and creating solution. The only creative that I know that’s well taken of is Joshua Davis. Brands like BMW want to be associated with him. He is becoming a brand, like he said once: “ I’m not a businessman, I’m a business, man”(from some insert on the net). And then comes unpaid pitches/tenders. Where we (creatives) spend a great deal of time and efforts to pitch and never get rewarded. I’m not even going to waist my breath on this one.

If there are agents for creatives, please come forward and make your services available.

Another Proposed redesign

2008-01-17T05:23:00.001-08:00

Proposed Redesign

2008-01-14T00:43:00.000-08:00

This was a proposed redesign of a construction company, a joint project that the client never got to see. It seems most of my work has been the development of corporate identities, in 2008 I’m aiming to try other things. More creative and experimental work with some motion graphics.

25 bad habits of graphic designers

2007-12-23T14:48:00.000-08:00

1. Taking Constructive Criticism Personally
2. Not Knowing Paula Scher, Milton Glaser, Paul Rand and Friends
3. Not Staying up on Current Events and Design News
4. Not Owning the Graphic Artists Guild Handbook
5. Charging too Little for Design Projects
6. Not Using Contracts to Cover Your Butt
7. Not Setting Deadlines for Projects
8. Doing Spec Based Work (If you like it you can pay)
9. Not Asking for a Down Payment before Starting a Project
10. Using Poorly Designed Fonts from Free Font Sites
11. Using Display Fonts as Text Fonts
12. Using the Comic Sans Font
13. Using too Many Different Fonts in One Design
14. Forgetting White Space is your Friend
15. Not Sketching Before Designing
16. Not Using Rulers on Screen
17. Relying Totally on the Computer, Especially for Kerning
18. Using Photoshop Filters After Your First 6 Months
19. Using Low Resolution Web Images for Print
20. Not Designing Logos in Vector Format
21. Making Logos Unable to Reproduce Well Small
22. Forgetting to Learn Keyboard Shortcuts
23. Not Saving Frequently
24. Not Backing up Files on an External Hard Drive
25. Not Getting Enough Sleep! Stop Drinking so much Red Bull!

pulled from http://www.youthedesigner.com/2007/11/19/25-bad-habits-of-graphic-designers/

Skeem GP brand

2007-11-14T07:37:00.000-08:00

Shoote logo design

2007-11-09T05:21:00.000-08:00

I was going through my backup files and I came across this logo I designed. It was for a photography studio in Johannesburg. I checked out their new website (http://www.shoote.co.za), and I’m glad they are stilling using the logo. I would love to see how they have applied the logo on other applications. I think its a good design and love the thinking/concept behind it.