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London — Worldwide • Est. 2013 • Available for Q4 2026
Alex
Hurst ®
Photographer, director & visual storyteller. I create raw, cinematic images that make people feel something — portraits with soul, editorials with edge, campaigns that stop the scroll.
PORTRAITS • EDITORIAL • COMMERCIAL • MUSIC • FASHION • DOCUMENTARY • PORTRAITS • EDITORIAL • COMMERCIAL • MUSIC • FASHION • DOCUMENTARY •
01 — About the artist
Not just photos.
Visual memory that lasts.
I'm Alex Hurst — a London-based photographer obsessed with honest light, real emotion and bold composition. My work lives between art and commerce: gallery walls and magazine covers, billboards and intimate zines.
Alex Hurst • b. 1989, London
For over a decade I've photographed musicians, founders, athletes and everyday rebels. My style? Cinematic, tactile, human. No stiff poses. No fake smiles. Just presence.
Started with a second-hand Canon in Shoreditch, now shooting for global fashion houses, record labels and tech brands. Featured in contemporary photography showcases, exhibited in London, Berlin and New York. When I'm not on set, I'm teaching workshops, printing in the darkroom, or chasing North Sea light with medium format film.
0Shoots done
0Happy brands
0Awards
Based inHackney Wick, London — travels worldwide
SpecialityPortrait / Editorial / Commercial / Music
Gear & CraftDigital + Medium Format Film, natural & strobe
RecognitionPortrait of Britain, AOP Awards, Creative Review
Philosophy
Real people, real light
I direct with calm energy. 80% connection, 20% technique. That’s why subjects forget the camera and reveal who they really are.
On set
Fast, kind, precise
Agencies love me because I deliver: pre-production, casting, moodboards, lighting plans, same-week selects and retouch-ready files.
02 — Selected work 2023-2026
Work that speaks louder
A slice of recent commissions and personal series. Every project starts with a conversation and ends with images that work hard across print, OOH and social.
Editorial
Velvet Static — Fashion Story
Shot on 120 film, Hackney studio
Portrait
Faces of the City — Series
42 strangers, one light, London
Music
On Tour — Live & Backstage
UK tour documentary, 2025
Commercial
Skin First — Beauty Campaign
Skincare brand, global launch
Personal
Grain & Salt — Coastal Zine
Self-published, sold out 500 copies
Portrait
Morning Light — Founder Series
Tech founders, natural light only
03 — Services
What I can do for you
From one-hour headshots to full-scale productions. Transparent pricing, clear timelines, images you’ll actually use.
/ 01
Portrait Sessions
Actors, founders, creatives, families. 1-2h, 2 looks, guided posing, 25 retouched images. Studio or location. From £450.
/ 02
Editorial & Fashion
Magazines, lookbooks, designers. Concept, casting, crew, art direction. Film + digital. Day rate with full buyout options.
/ 03
Brands & Commercial
Campaigns, social libraries, employer branding. Strategy-first shoots that convert. Licensing, OOH-ready delivery, fast turnaround.
01 Discovery call — 20 min, free.
We align on vibe, usage, dates and budget. Moodboard within 48h.
We align on vibe, usage, dates and budget. Moodboard within 48h.
02 Pre-production — casting, location, light plan.
You approve everything. No surprises on shoot day.
You approve everything. No surprises on shoot day.
03 Shoot day — calm, fun, efficient.
Same-day previews. Tethered, directed, on schedule.
Same-day previews. Tethered, directed, on schedule.
04 Delivery — selects in 48h, finals in 7 days.
Color-graded, retouched, sized for print + digital + social.
Color-graded, retouched, sized for print + digital + social.
04 — Journal / News
Latest stories & notes
Behind the scenes, lighting breakdowns, travel diaries and thoughts on photography. Updated monthly from the studio.
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Read story05 — Contact
Let's make something real
Have an idea? Tell me.
Currently booking: October — December 2026. Editorial, commercial and 1:1 portraits in London + travel worldwide.
- ✦ Studio: Hackney Wick, London E9
- ✦ Email via form — reply within 24h
- ✦ Response rate 100% • No spam, ever