Alex Rojas Riva

2017-11-19T16:04:00.001+00:00

User visibility
In order to foster collaboration among users, Analytics is going to add the ability for each user to see all of the other users who also have permissions for a particular level of the account hierarchy, and for each higher level in the hierarchy. For example, if you have permissions for an Analytics view, then you can see all other users who have permissions for that view, and for the parent property and account.

Administrators and users have options to control account membership and permissions, and consequently determine which users are visible to one another:

Suite Admins can remove users from linked Analytics accounts.
Analytics users who have the Manage Users permission can remove users, as well as reassign users to different areas of the Analytics account hierarchy (e.g., a different view) when there’s a need to move users to separate spaces.
All Analytics users can remove themselves from Analytics accounts.
Learn more about user management in Analytics.

2017-11-19T16:02:00.000+00:00

Visibilidad del usuario
Para fomentar la colaboración entre los usuarios, Analytics agregará la capacidad de cada usuario para ver a todos los demás usuarios que también tienen permisos para un nivel particular de la jerarquía de la cuenta y para cada nivel superior en la jerarquía. Por ejemplo, si tiene permisos para una vista de Analytics, puede ver a todos los demás usuarios que tienen permisos para esa vista, y para la propiedad y la cuenta principal.

Los administradores y usuarios tienen opciones para controlar la membresía y los permisos de la cuenta y, en consecuencia, determinar qué usuarios son visibles entre sí:

Los administradores de Suite pueden eliminar usuarios de las cuentas de Analytics vinculadas.
Los usuarios de Analytics que tienen el permiso Administrar usuarios pueden eliminar usuarios, así como reasignar usuarios a diferentes áreas de la jerarquía de cuentas de Analytics (por ejemplo, una vista diferente) cuando existe la necesidad de mover a los usuarios a espacios separados.
Todos los usuarios de Analytics pueden eliminarse de las cuentas de Analytics.
Obtenga más información sobre la administración de usuarios en Analytics.

2017-11-19T15:40:00.002+00:00

Adriana Lima's Different Looks

23 Times We Almost Didn't Recognize Adriana Lima

November 14, 2017 by ALESSANDRA FORESTO

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Image Source: Getty / Anthony Harvey

Adriana Lima can make herself look like a totally different person with a simple change of clothes, a variation on her lipstick, or a subtle hair change — that's probably why fashion designers are always choosing her to walk the runway for them. The Brazilian beauty can be sexy and flirty at the Victoria's Secret Fashion Show, slightly manly wearing a three-piece suit, and even goth with the help of the right eye makeup. Keep scrolling to see all the times Adriana had us wondering "Is that really her?"

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2017-11-19T15:10:00.001+00:00

This Will Be Alessandra Ambrosio's Last Victoria's Secret Fashion Show, According to Reports

The iconic model might be retiring.

BY AMY MACKELDEN

NOV 19, 2017

According to new reports, 2017 may be the last year that Alessandra Ambrosio walks in the Victoria's Secret Fashion Show. The model, who is among
the 55 models currently in Shanghai preparing for this year's show, is
apparently close to retiring from the VS runway, and fans are devastated.

Fashionista is reporting that "If it is her final show, we anticipate her final Victoria's Secret runway appearance to be both a celebration of her incredible work with the brand and a emotion-filled goodbye." The publication cites Instagram fan accounts as the main source of the news, with rumors circulating that Ambrosio wants to focus on other projects.
The model has recently been seen on the big screen in Daddy's Home 2.

GETTY

2017-11-19T15:07:00.002+00:00

VICTORIA'S SECRET

Victoria’s Secret Fashion Show 2017: Everything You Need To Know

From who’s walking, to who isn’t walking, and details of the fantasy bra, performers and themes, here’s your definitive guide to the Victoria’s Secretshow 2017.

GETTY IMAGES

When is the Victoria’s Secret Fashion Show 2017 happening?

The CBS broadcast of the Victoria's Secret Fashion Show 2017 catwalk spectacular will air on the network on November 28 at 10pm EST, and will include pink-carpet interviews, model profiles and a behind-the-scenes look at the making of the show, as well as the runway presentation of brand-new winged creations, lingerie and the much-anticipated collaboration with Balmain.

How Spammers Get Your Email Address

2017-03-25T09:47:00.001+00:00

HOW TO › EMAIL & MESSAGING

How Spammers Get Your Email Address

vladwel/iStock

by Heinz Tschabitscher

Updated March 16, 2017

Spam is amazing. In an unprecedented and astonishing effort, junk email reaches almost everybody online.

All it takes to get on the mailing lists used by spammers is an email address. There is no need to sign up for anything or ask for emails. The spam just starts coming, out of nowhere, apparently without any plan, and without a reason. It invades email addresses that are never used.

But how do spammers discover email addresses?

How do they find your mailbox when your best friend does not?

Dictionary Attack

Big free email providers like Windows Live Hotmail or Yahoo! Mail are a spammer's paradise, at least when it comes to finding spammable addresses.

Millions of users share one common domain name, so you already know that ("hotmail.com" in the case of Hotmail). Try to sign up for a new account and you will discover that guessing an existing username is not difficult either. Most short and good names are taken.

So, to find email addresses at a large ISP, it's enough to combine the domain name with a random username. Chances are both "asdf1@hotmailcom" and "asdf2@hotmail.com" exist.

To beat this kind of spammer attack,

use long and difficult addresses.

Brute Searching Force

Another tactic employed by spammers to discover email addresses is to search common sources for email addresses. They have robots scanning web pages and following links.

These address harvesting bots work a lot like the search engines' robots, only they're not after the page content at all. Strings with '@' somewhere in the middle and a top-level domain at the end are all the spammers are interested in.

While not picky, the pages the spammers are particularly keen to visit are web forums, chat rooms, and web-based interfaces to usenet because lots of email addresses are likely to be found there.

This is why you should

disguise your email address when you use it on the net or, better yet,
use disposable email addresses.

If you post your address on your own web page or blog, you can

encode it

so visitors who want to send you an email can see and use it, but spambots cannot. Again,

using a disposable address

provides a very effective and at the same time convenient alternative.

Worms Turning Infested PCs Into Spam Zombies

To avoid being detected and filtered, spammers seek to send their emails from a distributed network of computers. Ideally, these computers are not even their own but those of unsuspecting users.

To build such a distributed network of spam zombies, spammers cooperate with virus authors who equip their worms with small programs that can send bulk emails.

Additionally, these spam-sending engines will often scan the user's address book, web cache and files for email addresses. That's another chance for spammers to catch your address, and this one is particularly difficult to avoid.

The best anybody can do is

keep their email program updated and patched,
be wary of any attachments they did not request and
do virus scans with a free, up to date scanner regularly.

Letter to a Professor

2017-01-23T17:21:00.001+00:00

"Today I had to make an excuse to my son for the teacher, since he failed because he went to the doctor.

Obviously, I started the writing with an "Dear Mr. Professor".

When my son read it he was amazed and asked me why he wrote a simple excuse with such correctness, since it was only for the teacher.

He added: "Not even the President of the Republic."

And I answered him,

Dear son, possibly a teacher is one of the few people in this world that you should respect, since it is up to him to be an educated and knowledgeable person in the future.

Presidents and any other profession also depend on him.

Through your classes have passed all the people that we will find in our life.

President can be anyone, as you can see in recent times.

Teachers can only be a few, only those willing to lead a life of dedication and effort, inculcating values and knowledge to the most precious asset of a father: his children.

Every day I give my place to the teacher for much of the day, to collaborate with your education, but I would NEVER allow the president of a government to do it.

That is why I show respect and affection.

If this excuse were for a President of the Republic, I probably would not even write it, because a president of government, any President of any government, cares little about your education.

He looked at me with a smile and said, "You're right."

I encourage you to share it and to go around the world ...

In homage to all teachers. Eur-lex.europa.eu eur-lex.europa.eu

Adiós contraseñas

2017-01-20T05:06:00.001+00:00

https://drive.google.com/open?id=0B-Ah5AUBIlBednQ4SFBXZVZpdzY4S3hNVmZQSk9rRTByVmtr

What Did People Think About The First iPhone?

2017-01-10T15:40:00.001+00:00

'HIGH-TECH BLING'

What Did People Think About The First iPhone?

Dan Fallon

Sep 22 2015, 3:21 AM

Welcome to Browser History, where we dig deep into the (relatively recent) past to see what people initially thought about the gadgets and services that rule our lives now. While the success of these products now seems inevitable, the past is littered with failures and near-misses — here's what people were saying early on about the ones that hit the big.

Apple announced its first iPhone ten years ago, on January 9, 2007. En route to world domination, the iPhone has undergone several upgrades — the latest edition, the 6S, was released a couple weeks ago — but we're curious about what people had to say about the OG device, the one that started it all.

http://link.digg.com/click/8570218.469539/aHR0cDovL2RpZ2cuY29tLzIwMTUvZmlyc3QtaXBob25lLXJldmlld3M_dXRtX3NvdXJjZT1kaWdnJnV0bV9tZWRpdW09ZW1haWw/50c1a6a621e070dffa5931a7B45286c7f

Email a Nadia Di Felice

2017-01-05T05:42:00.001+00:00

Mi Reina Nadia,

Me encanta saber de ti, es refrescarme la cara, es salir el sol, tus palabras están llenas de cansancio, pues las mías también, que te puedo decir que no te haya escrito, ¡¡tres trabajos!!, así no se puede, preciosa debes tomar un respiro, es demasiado stress. Yo por mi parte estoy subiendo de peso, trato de controlarlo pero es imposible, estoy comiendo sano, pero quiero salir de estos años de crecimiento ininterrumpido, sin secuela, creo que lo voy a tener dificil con la tal mencionada recesión mundial pronosticada que nos quieren regalar los de arriba de nosotros, es fuerte, sigo navegando sólo, llevo mi barco con grietas que estoy tapando continuamente, hace agua y achico para no hundirme, a veces pienso que no voy a poder llegar a la orilla, quiero pero la tempestad es fuerte y la soledad me agraba la circunstancia. Te quiero mucho, vamos adelante, a lo mejor tu tienes mas razón que yo, tenemos que irnos a una ciudad pequeña, allí podremos crecer en tranquilidad.

Estuve viendo un piso en Berlín de 55 metros cuadrados, 3 habitaciones, en el barrio de Wedding, por 18000 Euros, óyeme bien, por 18.000,00 Euros, esta al Noroeste de la capital de Alemania, están son oportunidades que pasan y no vuelven, la web que debes visitar para saber Imobilien Scout24, esta a 20 minutos del aeropuerto, cerca del centro de Berlin que se llama Mitte, bueno era subasta de oportunidad que no debemos perder, mi Reina, sino tienes centro, yo quiero ser tu centro, permite me por favor, estamos solos en la vida, gracias por darme tu teléfono, vamos a comunicarnos. Mira Alemania esta en crecimiento, yo no digo para mudarnos inmediatamente pues estoy con el Máster, cuando lo termine el año que viene en Junio, quisiera intentarlo, allí buscan mucho a profesionales, según leo los foros de los españoles, no le dan mucha importancia al idioma. Podemos empezar viviendo en una Host Family, Familia anfitriona, que nos hablan en español o ingles, nos dan curso de alemán en casa, y asi nos vamos adaptando, conociendo y buscando trabajo, luego veremos las oportunidades de pisos. En Berlin siempre se consigue buenas ofertas de pisos a la venta ya que todos buscan alquilar, trabajo esta un poco duro en la capital, dicen los foros, pero es la capital de Alemania desde hace 20 años tumbaron el muro de berlin y poco mas o menos se convirtió en la capital de Alemania unificada, la migración predominante en Wedding es de gente de Asia y Turquía, sí ellos pueden nosotros podemos, existen todo tipo de ayudas para los inmigrantes. Piénsalo bien, hay que tener un piso para cuando seamos mayores, y las oportunidades se pintan calvas, por 18.000,00 Euros no se consigue nada en ninguna capital de ningún país de Europa.

Voy a averiguar el sistema BB que me dijistes, no lo conosco, pero lo que si debemos hacer bebe es tratar de unir esfuerzos, todos buscan lo mismo, ¿porque nosotros no?, intentarlo corre de nuestra cuenta. Estaba pensando operarme de la vista para quitarme los lentes en la Clinica Vissum (Corporación Oftalmológica), pero el presupuesto es de 3500 Euros por una cirugía de presbicia mediante implante de lamina intracorneal (Acufocus-Kamra), el otro presupuesto es de 4510 Euros por una cirugía Lasik, lesectomia refractiva y cataratas, pero el seguro que tengo sólo cubre 600 Euros por cada ojo, sí la cirugía es refractiva, no se que hacer es muy caro, ¿Qué opinas tu mi Reina?. Cuando me pongo a leer los foros y veo los desmanes que les han hecho a algunas personas por una operación, se me ponen los pelos de punta, recuerda que estoy sólo, que no comparto estas cosas tan delicadas con nadie, sino contigo, me hice un seguro de vida y de invalidez permanente por sí acaso. A lo mejor espero a que vengas para que me acompañes y averigüemos mejor precios, ó la cobertura del seguro de la Mutua Madrileña y su tiempo de carencia, no se todos van es al dinero. El otro día una mujer se mando a hacer una depilación láser en la Corporación Dermoestética, y le pusieron a una pasante ó becaria como dicen aquí, para que se lo hiciera, pero la chica se paso de la frecuencia de láser y la señora quedo marcada sus piernas con quemaduras de por vida, esto es a lo que me refiero, me da miedo, y luego sólo y perjudicado, quien me ayudara.

Vamos a ver la vida pasa rapidamente, cuando ya tenemos 45 años necesitamos una cirugía lasik de 3500 Euros por un ojo, esto me parece carísimo, seguiré averiguando. Yo se que soy un niño grande, pero espero nunca perder lo, por que la vida se trata también de cariño y de ese tema los niños son los expertos en llenar ese vacío que hay en la sociedad. Un beso grande y fuerte, tomate un tomate en tus vacaciones, es broma, descansa preciosa, que la carrera es dura, pero la recompensa es mejor, acabo de cumplir 50 años y debemos cuidarnos más que antes, es lo que nos toca, y los demás que se las arreglen, porque a la hora de la verdad no te reconocen nada, me acuerdo que a mi Padre (Dr. Rojas, fundador de la Cruz Roja Venezolana) que en Paz descanse, le negaron una cama en el Oncológico porque su cáncer era terminal y nosotros tuvimos que pagar una clínica privada, porque la situación en casa era insostenible. Cuídate mucho, que para cuidarte solo tengo la vida mía, Besos Juan.

La Amistad, Friendship

2017-01-05T05:36:00.001+00:00

El mundo sería mucho mejor...
Después de perder a sus padres, este orangután de tres años de edad, estaba tan deprimido, que se rehusaba comer y no respondía nada bien a los tratamientos. Los veterinarios presentían que se entregaría a la muerte.
Un perro de edad fue encontrado perdido en las inmediaciones del parque zoológico y cuando lo pusieron en la sala de tratamiento, se reunió con el orangután .
Ambos se convirtieron en amigos inseparables desde entonces.


El orangután encontró una nueva razón para vivir y se esfuerza al máximo para acompañar a su nuevo amigo en sus actividades.


Ellos viven en el norte de California y la natación es el deporte favorito de ambos, aunque Roscoe (el orangután) todavía tiene un poco de miedo al agua y necesita la ayuda de su amigo para nadar.

Ellos pasan todo el tiempo juntos y podemos ver por las sonrisas y la risa, cuán felices son.

Juntos descubrieron el lado cómico de la vida y el valor de la "Amistad".

Encontraron más que un hombro amigo donde apoyarse ....



Viva la Amistad !!!
Saber Vivir

No sé si la vida es corta o demasiado larga para nosotros, pero sé que nada de lo que vivimos tiene sentido, si no tocamos los corazones de la gente., y más los de aquellos a quien queremos.

A menudo basta con ser:

Brazo que envuelve, Palabra que consuela,  Silencio que respeta, Alegría que contagia, Lágrimas que corren,
Mirada que acaricia, Deseo que satisface, Amor que promueve.

Y esto no es cosa de otro mundo, es lo que da sentido a la vida.
Es lo que hace que la vida, no sea ni corta ni demasiado larga.
Más que sea intensa, verdadera, pura... Mientras dura...

Enviado por Soraida García

MEDICO VENEZOLANO DESTAPA LA OLLA

2017-01-05T05:19:00.001+00:00

Soy profesor de pre y post grado de Cirugía en el Hospital docente asistencial de Güaiparo, en San Félix - edo. Bolívar. Actualmente tenemos 60 pasantes de barrio adentro y 9 de la UDO. Es increíble la falta de formación de los de barrio adentro, ellos me confiesan que nunca han visto microbiología, anatomía, bioquímica, fisiología, parasitología, embriología etc.,Dicen: "solo por computadoras profesor" no tienen idea por lo tanto de conceptos tan básicos como asepsia y antisepsia, no saben suturar, ni como comportarse en un quirófano "hay sus excepciones muy particulares" sin embargo se graduaran, a pesar de que cuando pasamos revistas todos los días a los pacientes hospitalizados, no caben en los cuartos, no pueden caber 609 estudiantes de pregrado, 15 de post grado y 22 profesores en un cuarto a pesar de que les hagamos preguntas básicas donde desnudamos su ignorancia en materias medicas aun cuando los raspemos producto de su ignorancia, en mi caso el promedio de los estudiantes de barrio adentro es de 1,65 sobre 10 a pesar de todo eso pasarán, aparentemente en la Universidad Bolivariana hay la autoevaluación, la co- evaluación y la exo-evaluación que significa la nota que yo me pongo, la nota que me ponen mis compañeros y la que me pone el profesor. Si yo me pongo 20 y mis compañeros me ponen 20, lo que diga el profesor no importa. He dicho que ellos irán primero a maltratar y hacer iatrogenia a sus propios familiares en el barrio de donde provienen (los destinan allí)luego de un año optarán por los cargos en los hospitales y con ellos hará el gobierno lo que hace con los maestros y profesores graduados de los pedagógicos que prefieren a los provenientes de la misión Rivas a pesar de que no saben nada.

Al año siguiente estos “médicos”optarán por los cursos de postgrado y en 3 años tendremos todos los hospitales invadidos por"especialistas" de toda clase que en realidad no saben nada de nada. Imagínense los resultados, al gobierno no le importa la salud de su pueblo.

Dr.Raúl Viera,
MEDICO VENEZOLANO

LOS GREMIOS Y SINDICATOS DE LA MEDICINA Y LOS NUEVOS DIPUTADOS TIENEN LA PALABRA

Trump Says He Has Hacking Information Others ‘Don’t Know’

2017-01-02T14:01:00.001+00:00

THE NEW YORK TIMES . 1-2-17

WEST PALM BEACH, Fla. — President-elect Donald J. Trump, expressing lingering skepticism about intelligence assessments of Russian interference in the election, said on Saturday evening that he knew “things that other people don’t know” about the hacking, and that the information would be revealed “on Tuesday or Wednesday.”

Speaking to a handful of reporters outside his Palm Beach, Fla., club, Mar-a-Lago, Mr. Trump cast his declarations of doubt as an effort to seek the truth.

“I just want them to be sure because it’s a pretty serious charge,” Mr. Trump said of the intelligence agencies. “If you look at the weapons of mass destruction, that was a disaster, and they were wrong,” he added, referring to intelligence cited by the George W. Bush administration to support its march to war in 2003. “So I want them to be sure,” the president-elect said. “I think it’s unfair if they don’t know.”

He added: “And I know a lot about hacking. And hacking is a very hard thing to prove. So it could be somebody else. And I also know things that other people don’t know, and so they cannot be sure of the situation.”

Alexander Rojas De La Riva complaint against Verity Blackwell (Dermatologist Consultant)

2017-01-02T08:28:00.000+00:00

Dear Julia Salmon (Spire Hospital Director),

Firstly, Happy New Year 2017 !

I hereby make known to you how displeased I am with your letter to me regarding my complaint on first stage against Verity Blackwell.

I am suffering from insect bites (Dust mites) since mid March 2016, and I showed the doctor the bites I had on my body on the day of my appointment (28-10-2016 at 5.15 pm), and also photos that I have in my cellular/mobile of previous bites.

Adult insects (Dust mites) are about a quarter of a millimeter (0.5 mm long) and the immatures are even smaller, and to see these insects it is necessary to use a scanning electron microscope that costs one million dollars, and enlarges the image Of 1, 4, 20 x 10 at -9 nanometer.

Therefore, when Dr. Blackwell used her dermatoscope she could not see these small insects on my right eyebrow. I just told the doctor to look at my right eyebrow because at that moment of the appointment I felt an insect (dust mites) moving in my right eyebrow, after she looked at my right eyebrow for 1 minute, she just repeated that I had the itching problem in my mind again.

If a doctor with a postgraduate and doctorate does not know what to do in these cases, she should have referred me to another specialist, because I had no bites in my right eyebrow, of course she could not see any evidence of any ongoing infestation.

That I who am Systems Engineer have to tell Dr. Verity Blackwell her work, this seems to me to be the last straw.

With all the respect you deserve on my part, but Dr. Blackwell saw the idiot face of both of us.

Dr. Blackwell as a doctor knows very well that today's viruses become immune to today's antibiotics, which is why the major pharmaceutical companies are developing new antibiotics every day. The same happens with pesticides, each day these insects become more immune to existing insecticide formulas and large pesticide companies are developing new pesticides to kill these insects.

I leave you at your own discretion to take the correctives necessary for these cases of medical malpractice, I know it is not medical negligence.

But the patient needs to be told more coherent things, to tell me things like bring me an example of these insects, or I'll do a biopsy to be more sure of what you're suffering, or I'll do a blood test IGE, or tell me: I advise you to wash your clothes with boiling water, then dry the clothes in a dryer until the clothes are dry and kill these tiny insects, etc. Integral and consistent medicine, not many people have enough head to think how to get out of these insect problems and bites, we must give more support and information.

Best regards,

Alexander Rojas De La Riva

P.S.: An allergen-specific immunoglobulin E (IgE) blood test is done to check whether a person is allergic to a particular substance. An allergic reaction occurs when the immune system overreacts to something, often in the environment, that's harmless to most people.

Blood Test: Allergen-Specific Immunoglobulin E (IgE)

The Importance of Redesigning Your Website

2016-12-31T09:51:00.001+00:00

The Importance of Redesigning Your Website

Redesigning a website takes time and money, but in the end a revamp is a wise investment. Your website is essentially a virtual business card, and your strongest online marketing tool.

https://fueled.com/tech-industry/fueled-website-development/

Whether you’re looking for the best web development in LA or revamping in NYC, make the most of business by keeping your website fresh, up-to-date, and user-friendly.

Outdated

The Web is constantly changing: Web technology that was once considered cutting-edge is most likely out-of-date today. A website makeover will give you and your business an advantage in the competitive, online sphere..

In fact, design is a leading factor in user trust. According to a study titled, “Trust and Mistrust of Online Health Sites,” 94 percent of the participants agreed that an updated, better looking website is more trustworthy than an outdated design, even if the information displayed on both is accurate and of equal quality.

Usability

If your readers are unable to find what they’re looking for quickly, they will leave. To prevent visitors from clicking on competitor sites, it’s important to ensure that your website design is user-friendly. Ultimately, users shouldn’t have a problem with navigating the site or finding your contact information. The best designs feel intuitive: try to capture this element when redesigning your site and you’ll have an excellent web marketing tool at your disposal.

Social Media

Most websites have a social media bar or plugin – if your company site is missing a social feature, then you’re probably ranking below your competitors. By including a social network bar on your page, users will be able to tweet, share, or pin your content, giving you and your business free and easy advertising. This feature also increase brand loyalty as customers are able to engage with your company on a whole new level.

Rebranding

If your company has recently undergone rebranding, you’ll need to update your design to reflect your new marketing strategy. Rebranding includes more than a fancy new logo and color scheme to match –rebranding also requires updated content.

In addition, if your site’s purpose has changed or your business’ identity has taken a turn, then the layout should correspond to your new goals.

Mobile-Friendly

As mobile usage grows so does web app development, it’s important to ensure that your site can be viewed on a variety of devices, including tablets, smartphones, laptops, and desktops. By optimizing your new site for mobile, you’re guaranteed to reach a larger audience than you would with a website that is not mobile-friendly.

Additionally, recent algorithm changes from Google that were announced in 2015 underscore the importance of mobile-optimization: websites not formatted for mobile will appear lower in the search results than those that are mobile-ready.

Website redesign can be intimidating, but partnering with an experienced design firm will not only speed up the process, but will relieve any technology-related stress you may have. It’s also important to note that the term “redesign” doesn’t necessarily mean you should change every aspect of your site. In fact, a website redesign could entail simple changes, such as making functional modifications (e.g. mobile responsiveness).

Content in Web Design

2016-12-31T09:05:00.001+00:00

Once a visitor is a customer, it’s important to keep them coming back. The work doesn’t stop after the initial website launch, and any good web design company will help you understand the other factors for success, like engaging content. Posting fresh, relevant information on your website will ensure your site improves SEO while driving new and returning traffic.

https://fueled.com/tech-industry/fueled-website-development/

Keep Visitors Coming Back With Engaging Content

When it comes to web marketing, content is king. Engaging content can include anything from infographics, to videos, to opinion posts.

An infographic is one of the most basic ways to present information in a visual way; hence the name, info + graphic. Infographics are statistically proven to drive views faster than other types of content and are a powerful way to get your information out in a simple, visual format. In fact, studies show that infographics are shared and liked on social networks up to three times more often than other content.

Cater to Your Specific Audience to Drive Traffic to Your Site

There are three important factors to consider when driving traffic to your site:

Jargon – keep your target audience in mind when creating the content for your site. Speaking the same language of your customers will keep your audience comfortable and engaged.

Content – your readers want interesting content, which means self-promotion should be kept at a minimum. Visitors are more likely to return to a site if the content is fun and unique. Photos, videos, and customer testimonials are a few ways to keep your business relevant.

Communication – sending out a newsletter is a great way to build a relationship with your visitors. Newsletters offer information on products and industry news.

Ensure That Your Content is Organized

Customized landing pages increase customer engagement and create segmentation for your website, making the entire user experience more enjoyable. For example, if you sell products, it would be a good idea to feature products based on what customers previously purchased. An easy way to feature products is to incorporate the “AddThis Targeting Audiences” overlay to your website.

If you run a marketing campaign, you should create a landing page specifically for that campaign to boost traffic. For example, Zulily runs targeted social media campaigns for themed sales with custom landing pages.

Another way to drive traffic is to organize your content in chronological order, so visitors will know that the content they’re viewing is relevant and new. You should also keep popular content up front – having a section that features “What’s Popular” will make users feel as though you have a large audience.

Your job isn’t done after your website is designed, developed, and launched. Having original content on your site that is updated frequently is one of the easiest and best tools for successful web marketing.

ARTHRITIS, CHOLESTEROL, COLDS, INDIGESTION, WEIGHT LOSS, CANCER,

2016-12-29T18:27:00.001+00:00

ARTHRITIS: Arthritis patients can benefit by taking one cup of hot water with two tablespoons of honey and one small teaspoon of cinnamon powder. When taken daily even chronic arthritis can be cured. In a recent research conducted at the Copenhagen University, it was found that when the doctors treated their patients with a mixture of one tablespoon Honey and half teaspoon Cinnamon powder before breakfast, they found that within a week, there is improvement.

CHOLESTEROL: Two tablespoons of honey and three teaspoons of Cinnamon Powder mixed in 16 ounces of tea water given to a cholesterol patient was found to reduce the level of cholesterol in the blood by 10 percent within two hours. As mentioned for arthritic patients, when taken three times a day, any chronic cholesterol-could be cured. According to information received in the said Journal, pure honey taken with food daily relieves complaints of cholesterol.

COLDS: Those suffering from common or severe colds should take one tablespoon lukewarm honey with 1/4 spoon cinnamon powder daily for three days. This process will cure most chronic cough, cold, and, clear the sinuses, and it's delicious too!

INDIGESTION: Cinnamon powder sprinkled on two tablespoons of honey taken before food is eaten relieves acidity and digests the heaviest of meals

WEIGHT LOSS: Daily one cup of hot water with two tablespoons of honey and one small teaspoon of cinnamon powder, in the morning one half hour before breakfast and on an empty stomach, and at night before sleeping, drink honey and cinnamon powder boiled in one cup of water. When taken regularly, it reduces the weight of even the most obese person. Also, drinking this mixture regularly does not allow the fat to accumulate in the body even though the person may eat a high calorie diet.

CANCER: Recent research in Japan and Australia has revealed that advanced cancer of the stomach and bones have been cured successfully. Patients suffering from these kinds of cancer should daily take one tablespoon of honey with one teaspoon of cinnamon powder three times a day for one month.

Politics, Política, Venezuela, Chavismo, Maduro, MUD,

2016-12-29T18:19:00.001+00:00

MUCHAS ORGANIZACIONES SOCIALES DE TODOS LOS ESTADOS HAN CONFIRMADO QUE VAN A HACER LA PROTESTA MEDIANTE LAS CACEROLAS CONTRA EL GOBIERNO DE LA NUEVA OLIGARQUÍA DE MADURO, DURANTE LA CADENA DE FIN DE AÑO, EL 31 DE DICIEMBRE.

____

¿QUE TAL SI EL PUEBLO VENEZOLANO SUENA LAS CACEROLAS EL 31 DE DICIEMBRE DURANTE LA CADENA DE FIN DE AÑO DE NICOLÁS MADURO COMO SEÑAL DE PROTESTA ANTE SU FRACASADO, CORRUPTO Y OLIGARCA GOBIERNO?___

PARA QUE MADURO Y EL PSUV ENTIENDAN QUE SU SALIDA DEL GOBIERNO ES LA SOLUCIÓN A LA CRISIS, EL PUEBLO DEBE PROTAGONIZAR UNA REBELIÓN PACÍFICA

Ésta ha sido una de las navidades más tristes y apagadas que ha tenido el pueblo venezolano, por el empobrecimiento y depauperación que ha causado en Venezuela la corrupción administrativa con el festín de dólares del BCV, las expropiaciones y quiebra de fincas y empresas, la ineficiencia y la ineficacia del gobierno de Maduro.

___

EN VENEZUELA SE HA PRODUCIDO UNA RUPTURA DEL ESTADO DE DERECHO, DE LA LEGALIDAD Y LEGITIMIDAD DEL GOBIERNO Y LA QUIEBRA DE LAS INSTITUCIONES REPUBLICANAS

Mahatma Gandhi y sus seguidores lograron expulsar al imperio ingles del territorio de la India mediante la práctica de la “Resistencia Pacífica”. En Venezuela los partidos políticos de la MUD no tienen fuerza ni credibilidad ante los venezolanos, es por esa razón que el pueblo venezolano debe emprender una jornada de “rebelión pacífica”, sin el tutelaje de partidos políticos; y luego que caiga el gobierno, se deben convocar elecciones libres con nuevos liderazgos políticos que no estén comprometidos ni con el pasado oligarca de la MUD ni con el presente neo oligarca del PSUV.

Mientras tanto el gobierno cabello-madurista, cabeza de la nueva oligarquía roja rojita en Venezuela, ha violado la CRBV convirtiendo al Poder Ejecutivo en una especie de poder absoluto o dictadura solapada con el disfraz de democracia, desconociendo la independencia de los demás poderes públicos, dictando ordenes al Poder Judicial, Poder Electoral y al Poder Ciudadano o Moral y pisoteando al Poder Legislativo. Bajo la figura del Decreto de Excepción y la Declaración del Estado de Emergencia Económica, que hasta ahora no ha dado resultados positivos; el gobierno amenaza con dar un zarpazo y usurpar el capital privado para paliar la grave, profunda y severa crisis económica y social que el mismo ha provocado en el transcurso de18 años, con las expropiaciones y quiebra de haciendas y empresas y con la corrupción administrativa con el usufructo de los dólares del Banco Central de Venezuela a través de testaferros.

En lo político, lo último que ha hecho esta caricatura de democracia es inventarse unas triquiñuelas y subterfugios para que la Asamblea Nacional no eligiera a los dos rectores del CNE que ya vencieron su período. Con ésta pretensión, el PSUV aspira continuar el control sobre el Poder Electoral y perpetuarse en el gobierno.

Consideramos que es ya la hora de que los venezolanos asuman un papel protagonista en las protestas contra el autoritarismo del gobierno cabello-madurista. El pueblo venezolano, que hasta ahora ha sido el gran ausente en las luchas contra esta pesadilla, debe volcarse en una gran jornada de resistencia pacífica o rebelión pacífica con nuevos liderazgos surgidos de las organizaciones sociales de la sociedad civil, con trayectoria honesta, y que de esos liderazgos surjan hombres y mujeres con una moral y una ética intachable para catapultarlos a las elecciones donde se escojan a los nuevos conductores de Venezuela, desde la presidencia de la república hasta los Consejos Comunales .

Sin intervención de los partidos políticos de la MUD, la población venezolana o sociedad civil debe emprender una rebelión pacífica en cada localidad que visite Maduro, recibiéndolo con consignas a través de pancartas artesanales; en las cadenas por radio y televisión los venezolanos deben efectuar llamadas telefónicas masivas a través de celulares y telefonía fija, exponiendo su descontento ante la más grande crisis que ha vivido el país en toda su historia. Cada vez que esto ocurra, se producirá un colapso en las comunicaciones telefónicas semejante al colapso que se produce faltando 5 minutos para finalizar cada año. Los habitantes cercanos a los canales de radio, televisión nacional e internacional y a los medios periodísticos deben hacer acto de presencia frente a esas instituciones manifestando pacíficamente contra los culpables de la crisis económica, social, política, moral y ética del país que ha empobrecido más a los venezolanos en general. En cada manifestación de ésta rebelión pacífica, los venezolanos debemos impedir que aparezcan banderas de los partidos políticos que correspondan a la MUD y de los demás partidos políticos. EL PUEBLO VENEZOLANO DEBE SONAR LAS CACEROLAS EL 31 DE DICIEMBRE DURANTE LA CADENA DE FIN DE AÑO DE NICOLÁS MADURO DANDO INICIO A LA GRAN PROTESTA EN CONTRA DE SU FRACASADO, CORRUPTO Y OLIGARCA GOBIERNO.

RUMBO A LA CREACIÓN DEL TERCER POLO POLÍTICO VENEZOLANO PARA LA RECONSTRUCCIÓN MORAL, ECONÓMICA Y SOCIAL DE VENEZUELA!!!

NOTA: PARA SEGUIR ORGANIZANDO EL MPD EN CADA ESTADO DEL PAÍS, COMUNÍCATE CON GREGORY BARZOLA, 0426-4637805, SECRETARIO NACIONAL DE ORGANIZACIÓN. CORREO ELECTRÓNICO: mpdnacionalvzla@gmail.com …. Los únicos requisitos para ingresar al MPD son: ser honesto, deseos de transformar el país, ser partidario de la justicia social, no ser demagogo ni oportunista, ser solidario con ética y moral humanista.

MOVIMIENTO POPULAR DEMOCRÁTICO, MPD, CARACAS 04 DE DICIEMBRE DE 2016.

SEO

2016-12-23T12:03:00.001+00:00

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WEBSITE DEVELOPMENT FOR COMPANY SUCCESS

2016-12-23T11:15:00.001+00:00

Anyone who has ever been involved in running a business knows that an effective product or service does not guarantee success. When your potential customers are unaware of your company’s existence, or they don’t understand how you can benefit their lives, they won’t buy your product.

https://fueled.com/tech-industry/fueled-website-development/

That’s why strong website development is so important. When designed by talented website developers who approach each project individually, websites can be an extremely powerful method of lead generation. The following are just a few of the ways your web presence can help you achieve success:

Getting Customer Attention

In most cases, potential customers do not stumble across websites unprompted. It’s much more likely that they’ll find your website as a result of an internet search.

By incorporating keywords into your website’s content, you’ll boost your chances of appearing in a relevant Google search, helping you achieve that critical first step: getting potential customers to know you exist.

To increase your visibility on the web, you should not only feature the keywords prominently on the homepage, but also host a blog that shares relevant information with users. Doing so gives you even more opportunities to reach the kind of people most likely to be interested in your service or product.

Demonstrating Your Product

An intuitive website could be designed to show off to customers what exactly your product or service can do for them. For example, if you’re selling a new tool or promoting an app, a quick video embedded on the homepage to demonstrate it is an excellent visual element to include.

That said, you don’t need to rely on video. Many great websites make effective use of clean and simple graphic design to explain how a service benefits customers in easy-to-digest visual language (e.g. infographics). Whatever route you choose, if your website is organized around explaining what your product does in a concise and engaging manner, you’ll have made your way through another major hurdle on the path to success.

Marketing Opportunities

Although a great website can often convince someone to buy your product right away, it’s true that even your target user will not necessarily click through and convert to a paying customer. Luckily, you can build your website to clearly direct viewers towards additional marketing campaigns, such as an email newsletter. As such, marketing experts often suggest that companies include numerous lead generation forms throughout their sites.

Do you offer free estimates for your service? Include a form for that. Are you currently offering a free promotion? Make sure potential customers can easily spot the form to sign up for it on the relevant portion of your site.

Establishing Credibility

While you may be fully aware of the fact that your past clients have been thrilled with your service, it is safe to assume new customers are unaware of this fact. Fortunately, a great website easily solves this problem for you: All you need is a page which features testimonials.

Your homepage should be the main feature that grabs the attention of a customer and explains to them how you can address a need in their own life. Testimonials from previous clients help to establish your credibility because consumers are more likely to trust their peers than just the brand speaking for itself. This can be a critical ingredient in your recipe to success, getting previously skeptical people to make a purchase.

Creating a Brand

There is a universally accepted fact in the business world: Proper branding is key to success. Your company should have a fully-realized identity that customers recognize in the form of visual imagery, language use, and overall attitude.

The right website may be the most powerful tool you have for establishing your brand early, because it allows you to include all of the elements of effective branding. The images you display on the screen, the tone of your content, and the user experience itself will all come together to reflect the values of your company.

Your website is a representation of your unique brand, and as such it is essential to hire experts who work hard to understand what makes your business stand out. They’ll translate what they learn into a website that will set you on the course to success.

Why doctors and lawyers have better wages than engineers?

2015-05-16T16:09:00.000+01:00

Why doctors and lawyers have better wages than engineers? The engineers invented the motorway or highway, trains, cars, motorcycles, airplanes, ships, boats, spacecraft, PC, mobiles, tablets, phablets, freezers, microwaves, mainframes, washmachines, TV, Smart-TV, etc. Hardware and software. If we made their life better, Why they pay less for our Job? This is not fair ! Lawyers' wages: (from 100 to 5000) $/hour, Doctors' wages: (from 80 to 2000) $/hour,
Engineers' wages: (from 20 to 80) $/hour.
Each Lawyer is specialised in one branch of 13 different categories of law
Each Doctor is specialised in one branch of 35 different human categories of medicine.
But System Engineers specialised in Web Analytics must to handle 50 web analytical tools ranging from forensic analysis, SEO, data extraction, clickstream, multiple outcomes, experimentation, A/B test, MVT, Voice of Customer, Business Intelligence, Competitive Intelligence, reports, dashboards, and Insights.

This not fair !

SOLD OUT - Tableau 9.0 Launch Road Show -London

2015-05-01T01:17:00.000+01:00

SOLD OUT - Tableau 9.0 Launch Road Show -London

London | 30 April, 2015 | 1:00 - 7:00PM BST

Location

Grange, St Pauls Hotel

10 Godliman Street

London

EC4V 5AJ

United Kingdom

Map Link

Tableau 9.0 Road Show – Smart Meets Fast
We're excited to announce Tableau 9.0 and we're bringing it to a city near you. Whether you're new to Tableau or a long-time fan, you'll get a chance to see the new features and get hands-on with the product. Then have a drink with us and other Tableau customers after the presentations.

What's exciting about 9.0?

Analytics in the Flow: We've focused on features that help you stay focused. New Level-of-Detail Expressions make an expanse of new questions answerable.
Auto Data Prep: Analytics isn't just for pretty data. Tableau 9.0 automates much of the drudgery of cleaning up messy data, especially Excel spreadsheets.
Smart Maps: Ask deeper questions about place with geographic search and the ability to lasso irregular shapes. In Tableau 9 maps are more responsive and faster, all the better to delight users
New Tableau Server: Manage your content more easily with a refreshed look & feel in Tableau Server and Tableau Online 9.0.
Faster Performance: We've not only made analytics faster, we've made your workbooks faster via parallel queries, Query Fusion, and smarter query caches.

Who should attend?
If you answer yes to any of the following questions, this event is for you.

Do you currently use Tableau?
Do you want to learn more about Tableau and the newest features in 9.0?
Do you want to network with other Tableau users?

Agenda
1:00 – 1:30 PM Registration + Networking
1:30 – 2:30 PM Tableau 9.0 Keynote
2:30 – 3:00 PM Break
3:00 – 4:00 PM Breakout Sessions

Hands on Learning Basic: For anyone new to Tableau
Hands on Learning - 9.0 Deep Dive: For current Tableau customers to explore the new features
Tableau for Enterprise: For IT and executives

4:00 - 5:00 PM Happy Hour + Sponsor Expo
5:00 – 7:00 PM London Tableau User Group with presentations by:

Andy Cotgreave of Tableau - "Design Decisions in Dashboards"
Rob Radburn of Leicestershire County Council - "Can Tableau Save You £100M?"

*If you plan on attending the Hands on Learning session, please come prepared with your computer and download these instructions and data setsbefore you arrive

**Even if you are only going to attend the TUG – you must register on this website to confirm your attendance at the meet up.

Each event is free to attend, so spread the word to your colleagues and fellow Tableau fans.

Deploying a Mobile Application Isn’t Enough – Mobile Experience Analytics completes the puzzle

2015-04-28T18:21:00.000+01:00

Deploying a Mobile Application Isn’t Enough – Mobile Experience Analytics completes the puzzle

POSTED ON 25 JAN 15

COMMENTS 0

BY ALEX MASSIE

OUR THOUGHTS

Mobile Apps have become an integral part of everyday activities and a necessary part of how we all “do business”. They are all the rage, and are only going to increase in popularity. Gartner recommends that business leaders prioritize deploying mobile applications among their top initiatives for 2015. The Bill and Melinda Gates Foundation recently identified mobile banking as one of the four exciting breakthroughs in their annual letter to shareholders. With so much emphasis on building and deploying new mobile applications, there is potential for missing a key part of successful mobile experience strategies – Evaluating what works, and what doesn’t – through analytics and reporting. ClickFox has analyzed hundreds of mobile applications as an important part of customers’ journeys, and our key learnings are highlighted below.

We’ve learned that Mobile is an incredible channel for so many different reasons. When done well, it can be incredibly popular and “sticky” for customers. For one of our clients, 75% of their customers who use mobile – use mainly mobile – with little reliance on other channels. On another front, because it’s instant gratification and self-service (interpret, no human), it’s a great indicator of true customer needs. The sensitivity of having to justify to another human being why you’re calling for the 6th time in 2 days to check on the status of your payment is gone. Since the mobile application a) doesn’t judge and b) is RIGHT THERE and begging for your attention, customers just do it. While not the primary benefit, in this way mobile can also provide an invaluable tool for prioritizing proactive strategies to meet customers’ insatiable appetite for information.

It’s unlikely that you’ll get everything right the first time you deploy your mobile application. Visibility into usage patterns, most popular sections, journeys to abandonment, and least popular functions can drive critical identification and prioritization of the next steps to take. For instance, what if you learn through analytics that for every 100 customers who begin utilizing the mobile application, 50 of them don’t return after their first 1 to 2 visits? Or, what if you learn that the mobile application is incredibly functional for those that use it, but only a very small fraction of your customer base actually does so? Those 2 very different insights would lead to executing dramatically different strategies for improving your mobile application. In the first example, identifying the journeys taken that lead to abandonment, segmented by customer profile, would go a long way towards identifying the root cause of the problem. In the second, it would be paramount to identify the types of customers who are “finding” the app on their own vs. not, and crafting marketing strategies to approach those who need prodding.

Mobile is an important piece of the puzzle, but not THE only piece of the puzzle. Remember when 15 years ago prognosticators predicted the death of contact centers, as the web would take over everything? We certainly have seen a substantial increase in the percentage of customer activity that migrates from live employees to the web, but it also has created a new phenomenon – more educated and empowered customers – who ask increasingly complex questions of your live representatives. Mobile will be important, but, just like the web, it won’t be the end-all be-all. Understanding not only how your mobile application is being used, but also identifying how it “fits” with all of the other touchpoints customers use during their journey is especially important. Our research indicates that journeys are over 30% more predictive than individual events or moments of time for key business drivers such as customer satisfaction, complaints analysis and reducing churn.

Creating adequate logging must be one of your “pillars” during the deployment and modification of your mobile application. Without a “cookie-crumb” trail of customer activity, time stamps, and customer identity when possible, understanding mobile behaviors and linking them to the broader journey will be impossible. With tight IT resources and short deadlines, it can be tempting to sacrifice ample logging during the development phase, but this deploys an application on a shaky foundation to begin with and leads to long term viability concerns right out of the gate.

In conclusion, mobile applications are of increasing importance everywhere in the enterprise space, not only in serving customers. It’s essential that leaders do three things as part of these projects to ensure they have a great mobile experience for their customers and employees.

1) Create a mobile application that offers customers and employees the options they’re looking to complete.

2) Create adequate logging and tracking so a record is made of the experience that can be analyzed later.

3) Analyze mobile experiences independently and in combination with other channels so that the full journey is understood and mobile enhancements are more grounded and strategic with understanding of the full customer or employee journey in mind.

Following these strategies can lead to a great mobile experience for your customers and employees. To learn more about how ClickFox helps our customers with mobile and other channels as a part of the customer journey, visit www.clickfox.com.

Los alemanes se deshacen de su peor trabalenguas - palabra de 63 letras.

2015-04-20T06:23:00.000+01:00

Los alemanes se deshacen de su peor trabalenguas

RedacciónBBC Mundo

La palabra más larga del alemán describe una ley vacuna.

En español se necesitan 15 palabras -una frase entera- para describir la palabra más larga del idioma alemán, una de 63 letras que acaba de desaparecer:

Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz.

Significa "ley para la transferencia de tareas de supervisión en el etiquetado de la carne vacuna", una normativa regional que fue reemplazada por las autoridades.

El trabalenguas -poco frecuente en el uso común- nunca apareció en el diccionario, pero sí fue la palabra más larga en un documento oficial. Ni siquiera su abreviación, que en teoría debe servir para facilitar las cosas, se salva de ser compleja: RkReÜAÜG.

El récord entre las palabras que sí figuran en el diccionario es para Kraftfahrzeughaftpflichtversicherung, más corta que la ley pero seguro un término que genera más dolores de cabeza para las personas comunes y corrientes porque significa "seguro obligatorio de automóviles".

Estas palabras son ejemplos extremos de una característica de este idioma: las largas y a veces enrevesadas palabras compuestas, que en alemán se definen, cómo no, con una palabra compuesta y difícil: Bandwurmwörter (algo así como "palabras de la lombriz solitaria", si se traduce literalmente).

Ahora, según los medios alemanes, se está buscando un nuevo candidato para el primer lugar.

Palabras infinitas

Tal como la normativa sobre la carne vacuna, la mayoría de las palabras más largas del idioma alemán provienen de leyes. En otros casos se trata de términos químicos.

Más allá de cual sea el significado, estas lombrices idiomáticas explican un fenómeno típico de esta lengua: en teoría es posible construir palabras infinitas, casi como si se tratara de armar un Lego.

Simplemente, a una palabra original, digamos una ficha de Lego base, se le van agregando otras fichas de distintos colores hasta que queda una figura nueva.

Crear palabras en alemán es casi como jugar Lego. O eso dicen.

Parece fácil, pero se complica, como en este ejemplo.

Supongamos que el capitán de un barco (Kapitän) muere. Su viuda (Witwe), pasa a ser "Kapitänswitwe".

El capitán, además, trabajaba para una sociedad de barcos a vapor: Dampfschifffahrtsgesellschaft.

La viuda del capitán se convierte, como si nada, en Dampfschifffahrtsgesellschaftskapitänswitwe.

Y como el capitán navegaba por el Danubio y no por otro río, entonces su viuda termina siendo Donaudampfschifffahrtsgesellschaftskapitänswitwe.

La precisión alemana ante todo.

Otros idiomas

El alemán no es el único idioma que se complica de esa manera (o se facilita la vida, dependiendo de cómo se mire).

El finlandés y el húngaro también tienen la costumbre de alargar sus palabras según convenga.

El inglés y el español, por el contrario, tienden a escribir las palabras compuestas por separado.

¿Quién quiere bajarse en esta estación de tren en Gales?

Por ejemplo, la ley alemana de 63 letras se explica en español con 15 palabras y en inglés, con cinco (law delegating beef label monitoring).

Pero eso no significa que en esos dos idiomas no haya palabras interminables.

La palabra más larga del inglés, según aparece en el diccionario de Oxford, es pneumonoultramicroscopicsilicovolcanoconiosis, una enfermedad que 'apenas' tiene 45 letras.

Y en español, la palabra más larga registrada en el diccionario es electroencefalografista.

Puede ser enredada y poco común, pero al lado de Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz -o incluso de pneumonoultramicroscopicsilicovolcanoconiosis- parece definitivamente un juego de niños.

O si no, pregúntenle a la viuda del capitán.

Comparing Email Marketing Service Providers (ESP)

2015-04-09T16:09:00.000+01:00

Media-sweet.com

Comparing Email Marketing Service Providers

November 26, 2012 By Gretchen

This week I came across an article from We Rock Your Web about ESPs (Email Service Providers), and wanted to share their comprehensive (yet scannable) comparison chart of services. I especially like the glossary of email marketing terms they include at the end likeWYSIWYG and Double Opt-In – important to know if you want to understand how to manage email campaigns well. Take a look at their chart and let me know in the comments section which ESP you use and how you like it!

Email Marketing Service Provider Features Compared: Updated September 20, 2012. Click the image below to see full chart on werockyourweb.com.

Useful Comments to Guide Your Choice of ESP:

Really, the determining factor is going to be how comfortable you are with using the programs they have at your disposal for editing and managing your emails to clients. Managing your email list is important too and you generally want to weed out any non-responsive or unwilling participants in your email list as soon as possible as you will eventually pay for them.

The chart listed here is a good way to start and see what kinds of options you have before you, but honestly speaking you will learn very little about a service or application until you get an opportunity to actually get in and play with it a bit and use it for a few small campaigns. That way you can see what fits best for your needs and your style. So get in and try some free trials!

It should provide a steady and easily implemented stream of data about what your customers are doing and how they are reacting to your email marketing campaign. Constant Contact would tell us exactly what people were clicking on and how many people were actually spending time on our email and subsequently our webpage.

Email Marketing Glossary:

Surveys - email marketing surveys help you capture visitor data. Typically, surveys will let you:
- Create public (anyone can answer) or private (only a specified subset of your subscribers can answer) surveys.
- Choose different answer formats – text boxes, radio buttons, drop-downs, etc.
- Redirect visitors to a custom thank you page upon completion of your survey.
- Export survey results to a file or spreadsheet for analysis (ie. by sorting columns you can gauge responses based on different variables).
WYSIWYG - What You See Is What You Get. This is used to describe a web editor interface that lets you design newsletter templates using buttons similar to those found in a word processor such as Microsoft Word. Examples of buttons include bold, italic, using headings, a button to insert images, and more.
Autoresponder – An autoresponder fires off an email to a subscriber automatically. A single autoresponder is most common – this typically just replies to a subscriber when they sign up. A sequential autoresponder is a little more advanced and allows you to schedule a series of predefined emails to be sent out on a specified schedule.
A/B Testing (Split Testing) – an Internet marketing technique that lets you test and see which elements of your email newsletter: subject line, text, graphics, design or layout, can be improved to increase your newsletter’s success rate.
Trigger-based messaging – lets you send messages based on your subscriber’s actions. They offer a more personalized interaction with your subscribers. Examples of trigger-based messages include a welcome email, a “happy birthday” message, a reminder to renew a subscription, a note that a new version of a product is available, a “we miss you ” note to a subscriber that hasn’t opened a newsletter in a while, etc.
List Segmentation – send messages to subsets of your subscriber base to help establish a stronger connection via more relevant newsletters. Customer segmentation marketing is becoming increasingly important as the consumer looks for more one-to-one communication in the Facebook age. You can use split testing mentioned above with list segmentation to test the efficacy of different subject lines, layouts, and content. You have the option of resending messages to subscribers who didn’t open or respond the first time. Finally, you can target subsets of your subscriber base and mail out promotions and offers based on demographics, purchasing history, geographic location, and more.
Attachments – most Email Marketing Service Providers (EMSP) do not allow attachments for a simple reason – they increase the probability of a given message being viewed as spam (as a result, the EMSP (and your) delivery rates may be affected. Attachments can also be flagged as computer virus files. You’re better off using inline links in your newsletter email, which you can then link to a hosted file. When the user clicks the link, they are given the option to download the file. Not as streamlined as an email attachment, but much more likely to allow the email to reach its full audience.
Spam Score/Checking – finding out whether your subscribers actually got your email is important. If they didn’t, why not? Some EMSP’s offerspam score utilities that help you determine the likelihood of your newsletter ending up in a spam box before you hit send.
Newsletter Archiving – the ability to save, or archive, your old newsletters. EMSP’s differ in the way they handle this feature. Some offer you to backup a certain quantity or volume of newsletters on their servers. Others offer export options that convert your newsletters into PDF or HTML files so you can download them and/or store them on your website. We point out that there is an SEO advantage to archiving your own newsletters (DIY).
Opt-In or Unconfirmed Opt-In: When an e-mail service provider requires a “opt-in” process, this means that e-mail recipients have agreed to receive e-mail advertising, e-mail marketing or e-mail communication specifically from the company or individual sending e-mails.
Double Opt-In or Confirmed Opt-In: When an e-mail service provider requires a “double opt-in” process that means that e-mail recipients have signed up to receive e-mail advertising, marketing or communications specifically from the company or individual sending e-mails. In addition, these individuals have confirmed (usually by clicking a link) that they did indeed, sign up to receive such e-mail communication.
No Opt-In Requirements: Very few e-mail service providers these days allow for e-mail addresses to be imported without any opt-in requirements. Opt-in requirements have been established to reduce SPAM mail and e-mail abuse.

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