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After the success of MyCanvas.com’s first ever Guest Blog Series, MyCanvas is hosting a second Series! Every Tuesday from March 29th to July 5th, guest bloggers will be sharing inspirational stories relating to families, genealogy, and preserving memories. Whether you’re looking for tips and tricks about preserving heirlooms, family history, or making memories, there will be something here for everyone to learn on MyCanvas’ second guest blog series.

So far in the series, our bloggers have shared a variety of topics, including the importance of oral history, how to identify unknown individuals in family photos, and how to create a family history blog as a stepping stone to making your family history book. See the list of guest bloggers, topics, and posts, here.

Or, follow on social media under the hashtag #MyCanvasGBS for updates and more.

About MyCanvas by Alexander’s

MyCanvas has offered customized family history books, family tree posters, photobooks, calendars, and collage posters since 2007. Upload pictures directly from your computer to our online software and place them into your booklet, poster or calendar just the way you want it. MyCanvas offers dozens of pre-made templates that give you a framework to use for your book, so it’s as easy as dragging photos and text into your perfect arrangement. If you’d rather start from scratch, you can select a basic layout, which gives suggestions on where to place your photos and text, but leaves everything totally up to you. Learn more about MyCanvas here.

Contact Us Today

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Alexander’s is pleased to welcome Scott Filipiak as our new Creative Director. With over 20 years of design experience, Scott has worked for businesses both large and small. Clients of note include Lee Enterprises, the fourth largest newspaper publisher in the US, the Larry H. Miller Dealerships, and the Fanzz sports apparel stores. Now, Scott makes a wonderful addition to Alexander’s Print Advantage, where our values of providing the best in creative and innovative print and marketing solutions go hand in hand.

Able to work solo or with your design team, Scott can aid you in creating your ideal marketing pieces for your business, including direct mail pieces, logos, email blasts, retail store signage, and large, multi-piece corporate campaigns. See samples of Scott’s work, click here.

We’ll be showcasing more of Scott’s work in the near future. Until then, if you are ready to get started designing your next promotional piece, contact Alexander’s today and set up your consultation with Scott.

Contact Us Today

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Replacing our 5600, the 10000 runs in tandem with our 7000 and 7600 Indigos, the 10000 will take Alexander’s printing technologies to new heights.

Able to print up to 4,600 color B2-size sheets per hour, this press has an output and quality that can’t be beat. HP puts it like this, “Enabled by HP Indigo’s liquid ElectroInk technology and unique digital offset process, HP Indigo prints are of the highest quality. They match or even exceed offset, allowing them to be used interchangeably. ElectroInk also provides the widest digital color gamut using up to 7 ink stations on the press.” The HP Indigo 10000 has seven color support, including white ink printing capabilities.

One of the BIGGEST benefits of the 10000 is the 29.5 X 20.9-in sheet size, meaning larger projects that were originally limited to off-set presses can be printed faster with variable information. Says HP, “The 29 inch format enables highly efficient imposition of jobs and lowers the cost per copy, pushing the digital breakeven point vs. offset to new heights.” This also eases the load on our wideformat printer, allowing us to print bigger products with less expenses, saving you money.

Keep an eye on the Alexander’s blog – more exciting changes will be announced soon!

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Since September 1st, MyCanvas by Alexander’s has been hosting the MyCanvas Guest Blog Series (#MyCanvasGBS) featuring sixteen guest bloggers from all around the globe! Because MyCanvas is unique from other photobook companies in that the product emphasis is on families and family history, the guest bloggers have been focusing on a variety of family history related topics, including personal experiences about the research process, history book creation, the importance of families, and more.The guest bloggers are a mixture of family history enthusiasts, authors, professional genealogists, and hobbyists. They might be a person from your neighborhood. They might be someone you follow online. Or, as is the case with our Feature Guest Blogger, you may have seen her on TV…

Today, MyCanvasGBS is honored to host Mary M. Tedesco! A professional genealogist, speaker, and author. She is a Host/Genealogist on the PBS TV series “Genealogy Roadshow” (seasons 2 and 3) as well as the Founder of ORIGINS ITALY. Mary speaks fluent Italian and travels often to Italy to conduct client genealogical research and visit family. Mary is the co-author of “Tracing Your Italian Ancestors” an 84-page Italian research guide published by Moorshead Magazines. To learn more about Mary, please visit her blog, twitter, and facebook. Or you can find her on Linkedin, Pinterest, Instagram (@originsitaly), and Google+.

To read Mary’s article, click here. To see all sixteen guest bloggers and other available stories in the MyCanvas Guest Blog Series, found on MyCanvasBlog.com, click over here. The series will run every Tuesday through December. We hope you’ll enjoy MyCanvas’ Guest Blog Series as much as we do!

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On September 10th, 2015 over 4,500 volunteers representing 120 local companies completed at least 110 one-day service projects. This #DayofCaring was organized by United Way, a nonprofit organization with various branches that encircle the globe. United Way of Utah County focuses on three main goals:

• Education – preparing children to succeed in school and beyond
• Income – building financially stable families
• Health – creating a healthy community

Alexander’s supported #DayofCaring by providing volunteers to help meet these goals. Together, with other volunteers, we completed 18,000 hours of volunteer service, saving our community more than $643,000! More importantly, the work completed helped improve individual lives, and build a stronger community for all of us.

After enjoying breakfast with all the volunteers at the NuSkin, representatives from Alexander’s, Unicity, and the Daily Harold met met at the Alpine House. The Alpine House is a home established to assist returning mental health patients from inpatient status, to life in the community. The Alpine House also provides a temporary home for individuals with emotional challenges who may benefit from a home environment. Together, we helped fix the Alpine House by cutting back overgrown vegetation, weeding, laying tarp and wood chips, mowing the lawns, replacing and painting old picnic tables, and deep cleaning the house.

“It was such a pleasure to work with such a great team. Providing service for members of the community, and seeing the gratitude of the people we served is a priceless experience,” says Charlie Roberts, who led the Alexander’s Team. “It was amazing to see how quickly we were able to combine our efforts with the other volunteers to finish a project in only a matter of hours.”

If you missed Day of Caring and want to know how you can help support your community, you can find a United Way organization near you. To donate financially, either worldwide, or in your local community, click here.

Contact Us Today

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What’s Up With MyCanvas?

We here at Alexander’s are pleased to announce that several of the new features we’ve been promising are now in effect!

If you’ve logged into your MyCanvas account recently, you may have been directed to transfer your projects to our servers. This one time transfer may take several moments to be processed, but once you begin, the transfer will occur even if you exit out of the page. No work will be lost. In fact, you’ll see the addition of a couple fantastic new features such as…

MyCanvas New Share Feature!

MyCanvas is proud to present our new Share feature, allowing you to electronically share your project with friends and family, who can then view your project and purchase a copy of their own at any time! Print, assembly, packaging and shipping is all done in-house from our 45,000 square-foot facility in Lindon, Utah. This means projects can be bought and shipped directly to the recipient, saving you time and money. All photo books are printed on-demand, assembled and shipped within just a few days.

MyCanvas Now Shipping to Canada!

You asked. We listened. Shipping to Canada is now available! We’re grateful to our Canadian customers for staying with us through this transitional process.

We Appreciate Your Patience

Thank you for staying with MyCanvas through this transfer process. We’re eager to continue services for all MyCanvas users. Though these transfers will be slow at first, once the move is complete, the site will be better than ever before.

To learn more about how to transfer your project (hint, it’s shockingly easy!) visit this article at our MyCanvas Blog. If you have any questions or concerns about your MyCanvas projects, please contact MyCanvas support.

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Each year, Quick Print Magazine collects market research from the top 100 small commercial print companies in the U.S. Alexander’s was the top 100 printer out of only four listed in the 2015 edition. Quick Printing’s rankings break down trends within the industry, ranking printers based on growth sales and number of locations. Last year, Alexander’s grew 19.57% ranking it 7th overall and 3rd among top single location printers.

“It’s rewarding to be ranked so highly in Quick Print Magazine’s Top 100 for the third year in a row,” said Doyle Mortimer, Senior Vice President of Alexander’s. “We were especially pleased to see that we were ranked 7th overall and 3rd amongst single location facilities. As is always the case, great customers and long term relationships with these customers is what makes all of this possible.”

Though working from a single location, Alexander’s currently serves customers in every U.S. state and ships product to 75 foreign countries. Although print is Alexander’s leading product, other services provided include marketing, technology and social media. For more information regarding our franchise marketing solutions, visit Divvy. If you are interested in our photo book and family history products, check out MyCanvas and ancestry.mycanvas.com.

For additional information about Alexander’s ranking and the other ranked Utah printing companies, visit Quick Printing’s Top 100 article.

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Alexander’s has, in fact, printed every single MyCanvas order since it was launched in 2007. Now the MyCanvas photo book printing service will transition from Ancestry.com to Alexander’s ownership.

Ancestry.com users throughout the United States and Canada will benefit from the continued MyCanvas service which delivers personalized photo books, calendars, posters and more, all connected to genealogical information and photos housed inside Ancestry.com.

MyCanvas also connects to popular online photo services like Picasa and Flickr. As the service moves to Alexander’s, in the coming months, additional connections to online photo sites will be added.

“This is an example of how Internet technology, particularly family history and photo sharing tools, can be used to produce customized, personalized photo books, as well as other household and business printed items,” said Jeff Alexander, CEO of Alexander’s. “We’ve worked with Ancestry.com since the MyCanvas service was launched. We’re happy to continue printing, producing and shipping photo books and other materials for Ancestry.com customers, and we look forward to expanding the online consumer print portal in 2015.”

Ancestry.com made the announcement about the sale of MyCanvas on its blog on Aug. 19, 2014 in a post titled: “MyCanvas Finds a New Home in Alexander’s”.

On that post, more than three hundred customers of Ancestry.com expressed thanks for the decision to sell MyCanvas to Alexander’s, and in so doing, keep the photo book service alive. Here are representative comments from Ancestry.com customers:

“Thank you for this GREAT news. Nothing compares to MyCanvas.com website for creating albums.” — Bessie Grahmann

“Very excited to learn that MyCanvas has found a new home! I have ordered books from MyCanvas in the past and have always been very impressed with the quality of the work. Now I’ll be able to complete my current books as well as start new ones! Thank you Ancestry!” — Susan

About Alexander’s

Alexander’s delivers creative print, event and marketing solutions to clients worldwide from its 45,000 square-foot facility in Lindon, Utah. Since 1979 Alexander’s has employed print technology to support communication efforts. The firm’s Divvy software helps franchise and other businesses manage branded marketing collateral webstores. For more information visit Alexanders.com or call 801-224-8666.

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“Perhaps our focus on the customer experience is why in September we had our best month in our 35-year history,” said Jeff Alexander, CEO of Alexander’s. “We continue to grow and expand as we put our focus on customers first.”

The addition of an HP Indigo 7600 digital press will be the first phase of an equipment and facility expansion at Alexander’s. The plant expansion is planned for the third quarter of 2015.

With its unique mix of marketing communications, print and fulfillment, the future is bright at Alexander’s. The company is grateful for its valued customers and appreciates the trust they’ve placed in the Alexander’s team.

About Alexander’s

Originating as a walk-in copy shop in Utah in 1979, Alexander’s now offers commercial print and cross-media marketing communications to customers worldwide, with a team of 60 employees working around the clock, 6 days a week, to deliver creative print, event and marketing solutions.

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Alexander’s, a Utah-based integrated print and digital marketing firm, will partner with the Minnesota Safety Council in developing social media and communications strategies and tactics.

The Minnesota Safety Council, a private, non-profit chapter of the National Safety Council, aims to prevent injuries and accidents at work, home and on Minnesota roadways. The organization provides companies and individuals with training and information to keep Minnesotans safe.

We’re excited to partner with a group dedicated to such a noble cause. We look forward to increasing their digital presence and helping them grow their online influence.

Contact Us Today

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To listen to the interview, click here.

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Franchisors, franchisees and suppliers in the Intermountain Area will gather next month to discuss how to plan and implement an effective annual franchise meeting.

Quarterly Franchise Business Network of Utah meetings provide forums for local franchise executives and leaders to learn about the most effective ways to expand and improve their small businesses.

Franchise businesspeople are invited to join Alexander’s and Jones Waldo, sponsors of FBN Utah, for breakfast and a discussion on August 21, 2014. Franchise industry executives Dustin Hansen of InXpress, and Valerie Christensen of RISE Strategic will lead the conversation.

The August meeting will cover items such as:
• Pragmatic approaches to scheduling and planning an annual meeting for franchisees
• Ways to build enthusiasm and make an impact after the conference
• Tips and best practices for franchise recognition during the conference
…and much more.

“The content of August’s FBN Utah meeting will help local franchise industry executives plan and host improved annual franchise meetings,” said Jeff Alexander, CEO of Alexander’s.

The meeting will take place August 21, 2014 from 8:15 to 9:45 a.m. at Jones Waldo in Salt Lake City (US Bank Building, 70 South Main Street, 12th Floor, Salt Lake City, UT 84101).

Those interested in attending the Franchise Business Network of Utah meeting should register by Aug. 20 at utahfbnaug2014.eventbrite.com.

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The Utah Technology Council will hold its first virtual public relations and communications forum on August 1, 2014 at noon via Google Hangout. The event is one of many peer-to-peer forums held by UTC and aims to teach attendees about the new Google My Business dashboard, as well as 14 other useful Google tools for business.

Digital communications professionals can expect to learn how to maximize their online brand presence and leverage Google resources, including:

• Blogger
• FeedBurner
• Get Your Business Online
• Gmail
• Google+
• Google Analytics
• Google Hangouts
• Google Maps
• Google My Business
• Google Reviews
• Google Search
• Google Think Insights
• Google Trends
• Google Webmaster Tools
• Google XML sitemap plugin for WordPress
• YouTube

“We’re excited to utilize Google’s online Hangout tool to hold our next communications forum,” said Richard R. Nelson, president and CEO of the Utah Technology Council. “We’re confident that the content and structure of this virtual forum will help communications professionals improve their digital PR and marketing skills.”

The Google Hangout Forum will be held on August 1, 2014 from noon to 1:00 p.m. Those interested in participating will need a Gmail account, along with Google Hangout installed on their computers. For more information on how to prepare to participate visit google.com/hangouts. The event is free for UTC members and $15 for non-members. To register for the virtual forum, visit UtahTech.org.

Following the 40-minute presentation, participants are encouraged to share their own Google experiences and submit questions to be addressed by Pete Codella and/or other participants.

Pete Codella is vice president of marketing and public relations for Alexander’s, UTC members since 1994. Learn more about Pete at PeteCodella.com.

Alexander’s is a proud supporter of the Utah Technology Council, regularly providing print and marketing services.

Contact Us Today

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For the second consecutive year, Alexander’s ranks in the top 12 of Quick Printing Magazine’s Top 100 printers. As a cross-media print and marketing firm, Alexander’s has seen steady growth, and is one of two Utah printers listed in the rankings.

Quick Printing’s rankings break down trends within the industry, ranking printers based on growth, sales and number of locations. With a 6.29% growth rate, Alexander’s is ranked 12th overall and sixth among top single location printers.
“We’re pleased to be included in Quick Printing’s Top 100 list once again,” said Doyle Mortimer, COO of Alexander’s. “This year we’ve seen steady growth, thanks to our dedicated team of employees who’ve worked hard to expand the Alexander’s brand. We appreciate the opportunity to provide creative print and marketing solutions to customers around the globe.”

Alexander’s currently serves customers in every U.S. state and ships product to 75 foreign countries. With print as its leading product, Alexander’s is largely driven by web-to-print technology and its Divvy software-as-a-service (SaaS) platform.

Quick Printing’s Top 100 report and the accompanying article are available here.

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The 2014 Utah Valley Spelling Bee will be held on February 22, 2014 beginning at 10:00 a.m. in the Ragan Theatre on the Utah Valley University campus.

“Investing time and money in education yields benefits for both the students and their environments,” said Alexander’s COO, Doyle Mortimer. “We believe that continuing the tradition of the Utah Valley Spelling Bee highlights the importance of education and literacy for our children and community, resulting in future economic growth.”

Each year, about 40 elementary and junior high schools in Utah County, and other surrounding counties, participate in the Utah Valley Spelling Bee.

In addition to the three primary sponsors—who pay for costs related to hosting the spelling bee and sending the winner to the national competition—Merriam Webster provides local Scripps spelling bees with a variety of materials, including a Merriam-Webster’s College Dictionary for the winner.

“As technology and digital capabilities expand, literacy and the written word is becoming even more important,” said Lyle Mortimer, publisher at Springville-based Cedar Fort Publishing. “We want to stress the importance of reading, spelling and language with younger generations. That’s why we’re sponsoring the spelling bee again.”

The winner of the 2014 Utah Valley Spelling Bee will win gifts from Alexander’s and Cedar Fort publishing. The three event sponsors will cover the cost of the winner and a parent or guardian to travel to the Scripps National Spelling Bee in Washington, D.C. May 25-31, 2014.

A complete list of school and bee winners will be published by the Daily Herald in during the first week of March. Visit SpellingBee.com beginning May 1, 2014 for a complete Scripps Spelling Bee schedule.

For more information about the Utah Valley Spelling Bee, visit UtahValleySpellingBee.com.

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Some of Alexander’s most popular products are photo books, posters, calendars and photo enlargements ordered online using Alexander’s web-to-print technology.

In the article titled, Inside Alexander’s, Mortimer shared Alexander’s journey from retail copy center to full-scale print communications firm. Now shipping products to every U.S. state and 34 countries worldwide, Alexander’s provides business-to- business (B2B) digital printing, as well as marketing services for large companies like Ancestry.com.
[infobox]To read the full article, click here.[/infobox]

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“Eric brings 18 years of solid sales experience to Alexander’s,” said Jeff Alexander, founder and CEO of Alexander’s. “We believe his expertise will help us refine our sales process, build stronger client relationships and improve business outcomes.”

Eric Hansen brings high-level sales, client relations and management experience to the Alexander’s team. Previously, Hansen led and managed sales teams at five other successful Utah-based companies.

As sales manager, Hansen will oversee Alexander’s seven-person sales and print consulting team, and help improve sales process and technique. He will manage quotas, develop new business strategies, and work closely with the Alexander’s marketing team to support sales.

Alexander’s, an award-winning cross-media print and marketing communication firm, delivers products to every U.S. state and territory and 34 foreign countries. As the only member of the International Printer’s Network in Utah, and one of the few IPN printers in the Intermountain West, Alexander’s delivers integrated print and marketing solutions to customers from all industries. Alexander’s CEO, Jeff Alexander, currently serves as vice chair of the IPN Board.

Alexander’s team of 20 dedicated sales, marketing and customer service professionals each contribute to the firm’s international reach and client’s success.

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“I have seen Tara in action and know she has a knack for helping Alexander’s customers not only be satisfied, but happy with the experience they have,” said Jeff Alexander. “Tara will help me direct the efforts of our customer service reps and solidify our already strong focus on putting customers first. I’m grateful she has accepted the new position as of Alexander’s customer service director.”

Tara will lead a team of customer service representatives and account managers while working closely with the Alexander’s sales, production and management teams to ensure the best customer experience possible.

“I’m looking forward to continued success at Alexander’s,” said Tara Jones. “I understand the importance of excellent customer service and consider it a key differentiator in our industry where we provide print, marketing and technology solutions for client partners.”

Alexander’s is an award-winning cross-media print and marketing communication firm. From its 45,000 square-foot production and management facility, its 60+ member team creates, produces, fulfills and delivers print and marketing product to every U.S. state and territory and 34 foreign countries.

The Alexander’s brand of Communication Transformed utilizes the latest technology to deliver creative, compelling messages for clients. From franchise brand management tools like Divvy to custom printing and online search placement optimization, the firm delivers complete print and marketing communication solutions to help clients succeed. For more information, call 801.224.8666 or visit Alexanders.com.

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Divvy by Alexander’s is an automated print and fulfillment system designed specifically for the franchise industry and used by many different types of business worldwide.

The Divvy team will set up a personalized website for each franchise, allowing franchisors to maintain brand image and consistency with all their collateral material. After the site is set up, individual franchisees can access the Web store at any time to order marketing collateral like signage, business cards and brochures. Online orders are fulfilled and shipped from Alexander’s in Lindon, Utah.

“We’re excited to welcome these new franchises to the Divvy platform,” said Charlie Alexander, Alexander’s franchise program director. “We know Divvy will free up time and eliminate the hassle of print and fulfillment details for each franchise.”

Using Divvy, franchises and businesses can also order services like digital presence audits, email campaign management, website content management and optimization, and social media set up and maintenance packages.

For more information about Alexander’s Divvy solution, visit divvyonline.com.

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The integrated print and marketing firm will help Tradewind Investments manage and optimize its online and off-line marketing efforts.

We’re looking forward to working with Tradewind Investments. Our integrated marketing efforts will help them increase sales, improve online presence and gain higher return on investment.

As part of Alexander’s digital marketing services, the firm will develop a new WordPress-driven, search optimized website, provide social media strategy, consulting and implementation, manage content development, publishing and engagement, provide email management services and more.

Alexander’s will also fulfill the company’s direct mail campaign needs, providing start-to-finish design and development, production and mailing services.

One of Quick Printing magazine’s 2013 Top 100, Alexander’s Communication Transformed services means delivery of complete, integrated print, marketing and technology solutions.

Founded in 1994, Tradewind Investments specializes in real estate and property management, including more than 400 single family homes, condominiums, town homes and a dozen commercial complexes.

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“The virtual world is just a reflection of the physical,” he says. “If you were in your restaurant and you saw a drink dropped on a customer, you’d go over and make sure you addressed it. Take that same mentality online. Respond appropriately and you’ll strengthen the relationship with your customers.”[/quote]

The full article, by Cate Weeks was published in Vegas Seven on July 10, 2013. Click here to read the complete article.

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Jeff Alexander, CEO of Alexander’s – a cross-media print and marketing communication firm – congratulated golfers on completing the 54-hole challenge as prizes and auction items were delivered at the end of more than a 12-hour day.

Dick Hunsaker, UVU men’s basketball coach, stopped by to thank golfers for their support. As Coach Hunsaker pointed out, Utah Valley University relies on members of the community for athletic program financial support. With the money raised from the event, more students will be able to enroll in year-round courses at UVU. Hunsaker thanked everyone for their contributions on behalf of the team and the University.

Many other Utah businesses stepped up to lend their support to this year’s cause, including:

• Colorado Printing Company
• KT Tape
• Mad Dog Cycles
• Mr. Mac
• Sierra-West Jewelers
• The Links at Sleepy Ridge
• Utah Blaze
• Utah Valley University
• Wing Industries

Alexander’s is grateful for the support of other community-minded businesses and organizations.

Event photos are available on Alexander’s blog and updates on the annual golf marathon are available at UtahGolfMarathon.com.

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The story, a response to this article on Mashable, aired on Utah’s morning news with Grant and Amanda on June 18, 2013.

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“We’re honored to be included in Quick Printing’s Top 100 list,” said Jeff Alexander, CEO and founder of Alexander’s. “We have worked hard and enjoyed just over 4 percent growth this past year. Our unique brand of creative print and marketing solutions continues to help us grow as we partner with customers around the globe.”

Alexander’s currently serves customers in every U.S. state and territory and 34 foreign countries, largely driven by the firm’s web-to-print technology and Divvy software-as-a-service offering.

Quick Printing’s Top 100 report, available here, shows that 2013 sales grew 10.15 percent over 2012 rankings.

Alexander’s began in 1979 as a walk-in copy shop and is now a full-service print and marketing communications firm with a team of more than 60 working around the clock, six days a week, to deliver creative print, event and marketing solutions.

Alexander’s product and service categories include:

• Automation and Technology
• Book and Business Printing
• Event Production
• Inventory and Fulfillment
• Marketing and Promotion
• Public Relations
• Product Development
• Products and Components
• Signage

Alexander’s offers cross-media print and fulfillment, marketing and public relations services and technology solutions to large companies with operations across the globe. Alexander’s consultants work alongside clients from the idea stage, to developing concepts all the way to project implementation and measurement.

About Alexander’s

Alexander’s delivers creative communication solutions. Since 1979 Alexander’s has employed print technology to benefit clients. Today the integrated print and marketing firm delivers online and off-line, from every kind of printed product to marketing communication services including graphic and website design, public relations and social media. The firm’s Divvy software helps franchise and other businesses manage branded marketing collateral web stores. For more information call 801.224.8666.

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The workshop includes lunch and runs from noon to 1 p.m. at Alexander’s in Lindon, Utah. Space is limited to the first 35 registrants.

Kelly Thompson, one of Alexander’s print and marketing consultants, will lead the free 60-minute workshop, instructing attendees how to mix creative print marketing and strategy to benefit an organization.

“A creative, well-targeted print campaign can have serious business impact,” said Thompson. “I’m looking forward to sharing some of what I’ve seen work. If done correctly, an effective print campaign can really deliver results.”

Thompson has developed and overseen numerous direct marketing campaigns for Alexander’s clients, many of which resulted in more than 10-times the return on the cost of the direct mail campaign. Though he serves many Alexander’s clients, he is FranklinCovey’s go-to consultant and assists the company on a daily basis with different marketing campaigns.

Attendees at the June Alexander’s Academy workshop can expect to learn:

• How to create a campaign that stands out from the clutter
• What has worked well for others in various industries
• The rule of 6: Six things you have to include in your direct mail piece
• Metrics and expectations for direct mail campaign results

This workshop is open to clients and friends of Alexander’s as part of Alexander’s Academy, a quarterly professional development series sponsored by Alexander’s.

Register for free at Eventbrite.com.

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Each year, Alexander’s — a print and marketing firm in operation since 1979 with clients in every U.S. state and territory and 35 foreign countries — holds an event to celebrate what its clients have accomplished through Alexander’s during the past year.

This year’s event will be circus themed with snacks, J Dawgs, barbequed chicken sandwiches, salads and dessert — Alexander’s way of saying ‘thank you’ to its valuable customers. It will be held in the Alexander’s big tent, the company headquarters at 245 South 1060 West in Lindon, Utah.

“We work every day to develop creative solutions, in print and digitally, that help our clients succeed,” said Jeff Alexander, the print and marketing firm’s CEO and founder. “Holding this annual event gives us the opportunity to give back to our clients and celebrate all we’ve accomplished together.”

The customer celebration luncheon provides clients the opportunity to network with the Alexander’s 60+ member team, other customers, colleagues and friends. Customers will soon receive event invitations in the mail that will guide them to an online registration for the event.

If you have any questions about the annual customer celebration, please contact Alexander’s at 801-224-8666.

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Foursomes are $1,250 and companies can also sponsor holes for $1,000. Complete sponsorship, event details and registration is available online at UtahGolfMarathon.com.

The Utah Valley University men’s basketball team finished a strong season this year, and will be joining the Western Athletic Conference during the 2013-2014 school year. Unfortunately, university athletic scholarships don’t carry through the summer semester, which leaves many student athletes with insufficient funds to continue schooling during the off-season. Proceeds from the Utah Golf Marathon aim to help UVU men’s basketball players pursue their education year-round.

“Education is important,” said Alexander’s Founder and CEO, Jeff Alexander. “We want to help our local university athletes graduate. We’re stepping up to help raise awareness and funds for the UVU Wolverines to help these young athletes achieve their educational goals.”

Funds raised will help the players stay in school year-round and find a better balance between athletic training and studying, leading to success both on and off the basketball court.

“We look forward to the Utah Golf Marathon and the support it will provide to the Utah Valley University men’s basketball team scholarship fund,” said Jared Sumsion, UVU associate athletic director. “We’re grateful to Jeff Alexander and the entire 60-person team at Alexander’s for supporting Wolverine athletics.”

The Utah Golf Marathon will take place on June 19, 2013 at The Links at Sleepy Ridge golf course. Alexander’s hopes the event will raise at least $20,000 for the Utah Valley University men’s basketball team scholarship fund. The event begins with check-in and a continental breakfast at 6:30 a.m. and ends at 7 p.m. followed by an evening dinner, awards ceremony and auction.

Snacks and drinks are available to participants throughout the day. Event contests include a four- and two-person scramble, and awards for the best 18-hole individual round.

To participate in or help sponsor the Utah Golf Marathon, visit UtahGolfMarathon.com and click on Register. Space is limited to 20 four-person teams. Hole sponsorships provide the opportunity to promote your business or organization to all participants and are available on a first come first served basis for $1,000 each.

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A complete array of plastic card printing is available from Alexander’s. The firm offers anything from one-off prints of custom wallet-sized cards to large orders of custom cards.

The digital printers at Alexander’s allow the production of loyalty cards, membership cards with bar codes, gift cards, fundraising cards or any other type of plastic card a client may need. The team at Alexander’s excels at providing a quality product that matches a client’s brand and business objectives, from concept to graphic design to production and delivery.

“At Alexander’s, we succeed when our customers succeed,” said Jeff Alexander, CEO of Alexander’s. “We value working closely with our clients to identify what tools for success we can provide. These plastic cards are just one example of a tool we offer.”

The durability of the cards matches that of PVC cards. They are printed on an Indigo printer on either 100-pound uncoated cover stock or 10 millimeter synthetic stock, depending on the client’s need. The cards are then laminated, making them durable and rigid just like PVC cards.

Individuals and businesses interested in ordering customized cards should contact Alexander’s.

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The quarterly Franchise Business Network meetings offer franchise industry professionals valuable networking opportunities and a chance to discuss issues pertinent to the franchise community.

Meeting attendees will learn social media strategies and explore various social media tools with digital public relations professional, Pete Codella, vice president of marketing and public relations at Alexander’s. Codella’s presentation, “Social Media: Are you a guru yet?” will focus on helping franchise industry professionals listen, publish, engage and measure their businesses’ online communication success.

“Social media noise can be overwhelming,” said Codella, “but there are good reasons to listen to and participate in online discussions, especially in the franchise industry.”

The lunch seminar will show how to:
• Identify the most important keywords and phrases that will make online publishing vastly more searchable and visible
• Monitor what’s being said online for free
• Optimize Facebook, LinkedIn, and Google+ pages for businesses and franchises
• Use YouTube, Twitter and Pinterest for franchises
• Generate and read a Google Analytics Report

The meeting will take place April 9, 2013 from 11:30 am to 1:00 pm at the Hale Center Theatre in Salt Lake City, Utah. Costa Vida is catering lunch.

Those interested in attending the meeting can register at ut-fbn-apr.eventbrite.com.

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The event took place at Utah Valley University’s Ragan Theatre where family, friends and Utah educators turned up to support students from Utah Valley and surrounding areas.

Out of 58 participants, all elementary or junior high-aged students, Faulconer and last year’s winner, Sophie Choate, made their way to the top of the pack, emerging as the top two spellers. Faulconer won with the word, ‘deglaciation.’ Choate, in a junior high program at Provo High School, placed second and Kelsey Howard from Freedom Prep Academy took third place.

“We’d like to congratulate all the students who participated,” said Alexander’s Vice President of Operations, Doyle Mortimer. “We hope they experience added excitement about education and new motivation to continue their studies and develop their vocabularies as a result of the event.”

In addition to winning a trip to the Scripps National Spelling Bee in May, Faulconer took home a one-year membership to Britannica Online, an 11th edition Merriam-Webster’s College Dictionary, The Samuel Lois Sugarman Award, and gifts from Alexander’s and Cedar Fort Publishing.

The annual event was sponsored by Alexander’s and Cedar Fort Publishing with special consideration provided by Utah Valley University. Additionally, Merriam-Webster contributed prizes.

Information about the annual Utah Valley Spelling bee, including a complete list of 2013 winners, is available at UtahValleySpellingBee.com.

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Utah Valley University will host the 2013 Utah Valley Spelling Bee on its campus in the Ragan Theater on March 2, 2013 beginning at 10 a.m. The competition is made up of student qualifiers from third to eighth grade from throughout Utah Valley.

This year’s event is sponsored by Alexander’s and Cedar Fort Publishing with special consideration by Utah Valley University. The event has been sponsored by the Daily Herald newspaper for the past dozen years.

All 58 students will spell their way through each round until only one remains. Thanks to the support of Alexander’s and Cedar Fort Publishing, the winner of the competition will travel with a parent or guardian to Washington, D.C. to compete in the Scripps National Spelling Bee May 28-29, 2013. The national competition will be broadcast live on ESPN.

“We’re strong supporters of education,” said Alexander’s Vice President of Operations, Doyle Mortimer. “When we heard there might not be a Utah Valley Spelling Bee, we volunteered to present the event. After all, spelling is the foundation of our language and as a printer employing a local team of more than 60, we recognize the crucial role spelling plays in everything we do.”

“The written word is still crucial despite the rise of digital tools people use to text or type in abbreviated language,” said Lyle Mortimer, publisher at Cedar Fort Publishing, a Springville company that also employees nearly 60 people. “We didn’t want to see the local spelling bee go away and wanted to lend our support to spelling education and the local community.” He added that since Cedar Fort is a major Utah publisher, teaming up with Alexander’s, a multi-channel print and marketing firm, was a natural fit.

A list of schools participating in the Utah Valley Spelling Bee are available on the Scripps National Spelling Bee website at SpellingBee.com. The results of the 2013 Utah Valley Spelling Bee and additional information will be available at UtahValleySpellingBee.com.

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Alexander’s Presents Utah Food Bank with $6,500 Check

Alexander’s Communications Transformed presented Utah Food Bank executives with a $6,500 check this week.

Jeff Alexander extended his thanks to customers, vendors and Alexander’s team members for their contributions in giving back during the 2012 holiday season. Alexander’s would also like to extend a special thanks to Timpanogos Hospital and Cancer Center Physicians Medical Oncology/Radiation Oncology for their generous contributions.

“We can’t think of a more important cause during the holidays than helping to feed families who are in need,” said Alexander’s President and CEO, Jeff Alexander. “We hope to make this food drive an annual event, and we look forward to helping out again next year.”

About Alexander’s Communications Transformed

Alexander’s delivers complete creative marketing solutions. Since 1979 Alexander’s has employed printing technology to benefit clients. Today the integrated firm delivers innovation on- and off-line, from every kind of printed product to marketing communication services including website design, public relations and social media. For more information visit Alexanders.com or call 801.224.8666.

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“We’re strong supporters of education,” said Alexander’s Vice President of Operations, Doyle Mortimer. “When we heard there might not be a Utah Valley Spelling Bee, we volunteered to present the event. After all, spelling is the foundation of our language and as a print and marketing company employing a local team of more than 60, we recognize the crucial role spelling plays in everything we do.”

Already more than 40 elementary and junior high schools in Utah County and surrounding counties have signed-up for the 2013 Utah Valley Spelling Bee.

Since Alexander’s and Cedar Fort Publishing agreed to sponsor the event, Utah Valley University has also come forward to provide a venue for the spring spelling bee. All three sponsors will cover the cost of the Utah Valley Spelling Bee winner and parent or guardian to travel to the 2013 Scripps National Spelling Bee in Washington, D.C. the week of May 26, 2013.

“The written word is still crucial despite the rise of digital tools people use to text or type in abbreviated language,” said Lyle Mortimer, publisher at Cedar Fort Publishing, a Springville company that also employees nearly 60 people. “We didn’t want to see the local spelling bee go away and wanted to lend our support to spelling education and the local community.” He added that since Cedar Fort is a major Utah publisher, teaming with the multi-channel print and marketing company, Alexander’s, was a natural fit.

Eligibility and other spelling bee information, including a list of schools participating in the 2013 Utah Valley Spelling Bee, are available on the Scripps National Spelling Bee website at SpellingBee.com.

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Alexander’s is teaming up with Sleepy Ridge Golf Course to host the 5th Annual Utah Golf Marathon. This 54-hole golf tournament is also a charitable event. All net proceeds will be donated to the Crystal Hadlock Assistance Fund.

The golf tournament goes from sun-up, to sun down. Starting at 7 a.m. and ending at 7 p.m. 20 teams of four will compete in three rounds of golf—a four-person scramble, a two-person scramble and an 18-hole individual round. Other competitions will be taking place, and prizes will be awarded at the end of the day.

The tournament is supporting a great cause, but it’s also a lot of fun. Anyone 14 and above can participate. Cost for a four person team is $1,250. A hole sponsorship is $1,000 and gives you the opportunity to promote your business as people pass by.

The tournament is supporting the Crystal Hadlock cause. Crystal was born with only one kidney. Recently, during an ‘Auto-Transplant’ surgery, she experienced complications and they had to remove her one remaining kidney. Crystal is currently on dialysis awaiting a kidney transplant. Surgeries are very expensive, not to mention past and present medical bills.

If you are unable to buy a team or sponsor a hole, but would still like to make a donation, checks can be made out to The Crystal Hadlock Assistance Fund in care of Alexander’s

For more information, visit the Utah Golf Marathon website.

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Costa Vida retained Divvy’s services to create an online Web portal where their franchisees can login and order marketing materials: signs, posters, fliers, stickers, backdrops, wall-clings, etc. All orders for Costa Vida marketing materials are automatically processed and printed by Divvy, then shipped directly to the franchisee.

“We are thrilled to partner up with Costa Vida, and look forward to putting the automation of Divvy and the expertise of our employees to work helping them to continue to grow, and promote their brand,” says Charlie Alexander, franchise development manager for Divvy.

“We are now servicing our entire brand with Divvy, and fulfilling our regular system-wide marketing materials,” says Brian Dixon, director of brand marketing for Costa Vida. “The website development proceeded smoothly; the website fits seamlessly into our franchise communication system; it is comprehensive and it works great!”

Divvy is a fully automated system, with real-time reporting available 24 hours a day, 7 days a week. Its online Web portal creates a way for franchises, such as Costa Vida, to manage and control all marketing elements across all marketing channels and campaigns.

About Divvy

Divvy was developed by Alexander’s, a company with more than 32 years of print and marketing industry experience. Divvy is the first automated system designed with the franchise industry in mind. In fact, Divvy is one of the most sophisticated and efficient print management systems available today—an easy to use automated tool that works 24/7 in the background, providing a hassle-free fulfillment process. The Divvy online portal ensures brand consistency on all marketing materials and specialty items. For more information, visit DivvySystems.com.

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