Bohemian planet

tag:blogger.com,1999:blog-70533879689009457972024-09-09T08:07:01.997+03:00Bohemian planetPR, social media and the world we live inAlexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-7053387968900945797.post-15917627605930472692009-07-04T23:18:00.004+03:002009-07-04T23:23:08.595+03:00Hire Doug!

Doug Winfield, who until recently was a VP of Digital Strategies at Waggener Edstrom, applied for a job at SHIFT Communications, but he didn't send out a resume like the average Joe. Using Facebook's precisely targeted advertising, he caught the attention of the entire SHIFT office through this ad which appeared in their Facebook sidebar.pic via

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-79283581814579560342009-06-07T11:49:00.003+03:002009-07-04T23:18:22.155+03:00How big is Wikipedia anyway?

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Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-3077146682838212332009-06-03T16:40:00.002+03:002009-07-04T23:16:31.332+03:00Are you suffering from IOS?

Take a look . It may not be too late

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-49064884189054461472009-05-31T14:54:00.004+03:002009-07-04T23:13:23.274+03:00Which blogs should we read?

PR Reader’s Choice Blog Awards announced its shortlist:Best up-and-coming blog:• Mengel’s Musings– Amy Mengel• Method+Moxie– Narciso Tovar• Little Pink Book– Sasha Muradali• The Lost Jacket– Stuart Foster• LAF– Lauren FernandezMost Educational• DaveFleet.com– Dave Fleet• PR 2.0– Brian Solis• Tough Sledding– Bill Sledzik• Ryan Stephens Marketing– Ryan Stephens• MN PR blog– Ryan MayMost

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-61544046753777656582009-05-30T18:30:00.004+03:002009-07-04T23:12:20.622+03:00For 2 months, Bucharest stopped breathing

...at Olimpiadele Comunicarii (for team Jack).In the past 2 months, we "created" an agency, formed a team and completed 2 campaigns. In other words, we competed at Olimpiadele Comunicarii.After good times, sleepless nights, running in circles and brainstorming all day long, we made it to the podium, second place to be exact, with this campaign: Bucurestiul respiraView more OpenOffice

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-60159911497172597492009-03-06T11:27:00.003+02:002009-03-06T11:31:24.017+02:00Skittlemania

Skittles thought social media would be like stealing candy from a baby, but this time the baby fought back.It all started Monday morning when all visitors trying to access the official Skittles site found themselves looking at a Twitter search page.The “Chat the Rainbow” slogan was supposed to encurage visitors to share their thoughts on Skittles, so that the Twitter stream would look more like a

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-79161649734516781292009-03-01T21:33:00.000+02:002009-03-01T21:36:10.103+02:00Evan Williams on what's behind Twitter's explosive growth

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-71012309917373978632009-02-24T19:33:00.003+02:002009-02-24T19:49:10.095+02:00Gabriel Rossi on branding

Here's a great interview with Gabriel Rossi, branding strategist from Brazil and a social media ace (If you don't know him yet, be sure to check-out his Twitter page):1. Please name a few companies who are effectively branding right now and why would you call their branding effective?A. The Marketing Store: They are one of the world’s largest integrated marketing communications companies. Martins

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-24779973464833563102009-02-21T16:59:00.003+02:002009-02-21T17:06:21.843+02:00Best Books Ever Written on Marketing or Media

AdAge staff picks: "Where the Suckers Moon" by Randy Rothenberg "20 Ads That Shook The World" by James Twitchell "A Whole New Mind" by Daniel Pink"Positioning" by Jack Trout and Al Ries"Madison Avenue and the Color Line" by Jason Chambers"The Tipping Point" by Malcolm Gladwell "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose" by Roy Spence

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-80711350101105998372009-02-20T15:56:00.002+02:002009-02-20T16:05:30.056+02:00Social Media Metrics

Activity Metrics Pageviews Unique visitors Members Posts (ideas/threads) Number of groups (networks/forums) Comments & Trackbacks Tags/Ratings/Rankings Time spent on site Contributors Active contributors Word count Referrals Completed profiles Connections (between members) Ratios: Member

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-2346354003706064152009-02-17T22:35:00.001+02:002009-02-17T22:38:09.210+02:0020 Reasons Why You Cannot Ignore Social Media

1. 394 million people watch video clips online2. 346 million reaqd blogs/weblogs3. 321 million Read personal blogs/weblogs4. 307 million visit a friends social network page5. 303 million SHARE a video clip (viral marketing anyone?)6. 272 million manage a profile on a social network7. 248 million upload photos8. 216 million Download a video podcast9. 215 million download a podcast10. 184 million

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-27480325208247318372009-01-10T17:59:00.000+02:002009-01-10T18:01:08.717+02:00Press Release Grader

HubSpot's Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.http://pressrelease.grader.com/

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-62871427617301736822009-01-07T15:20:00.002+02:002009-03-01T21:38:36.140+02:00Online reputation

CIPR Northern Conference - Sept 08 From: 3wpr, 3 months ago CIPR Northern Conference - Sept 08View SlideShare presentation or Upload your own. (tags: cipr public) 3W PR's Online Reputation Management presentation for the CIPR Northern Conference in Manchester 2008 SlideShare Link

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-91374263211403098652009-01-05T20:42:00.003+02:002009-01-05T20:50:40.263+02:00The value of being ordinary

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Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0tag:blogger.com,1999:blog-7053387968900945797.post-1397454149234951402009-01-05T18:25:00.003+02:002009-01-05T18:42:30.059+02:00Stats via Twitter

- in October 2008 people spent 33.9 billion minutes on Facebook, 41.6 bil on Google, 18.5 bil on MySpace, and 120 bil on Yahoo- Over 70% of all Twitter users joined during 2008, with an average of almost 10,000 users joining per day- Wal-Mart is the 19th largest economy in the world. Its revenues (>$400 Billion) are greater than the GDP of countries like Sweden or Austria- Men can read smaller

Alexandra Armeancahttp://www.blogger.com/profile/13869429852373419910noreply@blogger.com0