Alfa Romeo - Hong Kong News and Events

The MiTo makes it's Hong Kong Debut

Hong Kong – May 08, 2009 — Auto Sportiva Ltd. was proud to present the new Alfa Romeo MiTo at the Alfa Romeo showroom in Wan Chai. Our special celebrity guest Mr Daniel Wu was present to celebrate the MiTo’s first official debut in Hong Kong.

Guests of honour included Mr Romano Baruzzi, Italian Trade Commissioner of Hong Kong, Dr Richard Lee, Chairman of Auto Sportiva Ltd., Mr Herbert Adamczyk, Managing Director of Auto Sportiva Ltd. who joined Daniel in the unveiling of the new Alfa Romeo MiTo at the media presentation.

Alfa Romeo MiTo

With the MiTo, Alfa Romeo wishes to offer a new generation of Alfa aficionados the most compact sports car ever. The name MiTo has great evocative resonance for Alfa Romeo, since it was chosen as a sign of a deep-seated link between the past and future of the brand: between Milano, the city of design that brought the car’s style into being, and Torino, which will be responsible for its industrial production.

Design Traits of 8C Competizione

The MiTo is the first car to be built since the 8C Competizione, Alfa Romeo’s icon of style and technology, from which it borrows certain characteristic traits: ...

Alfa Romeo at the 79th Geneva International Motorshow

Geneva, Switzerland – February 23, 2009 — Alfa Romeo returns to the Geneva International Motorshow with a visually impressive stand on which world previews and current production cars alternate to emphasize – yet again – the uniqueness of the brand on the world motoring scene.

The undoubted leading player is the Alfa Romeo MiTo GTA Concept, the expression of a philosophy which has its roots in the glorious world of competition and is projected into the future as the forerunner of a new generation of sporting cars.

Designed using the experience gained with the 8C Competizione and Spider, the new Concept shares with the exclusive “supercar” the philosophy based on achieving the greatest driving pleasure, resulting from exceptional agility produced by a power-to-weight ratio worthy of a racing car allied to the proverbial Alfa Romeo roadholding. The abbreviation GTA is one of those contributing to the sporting history of the automobile, achieving a long series of successes on European race tracks. So, the new Concept produces the same concentration of emotions as the prestigious Italian Gran Turismo cars, with a product concept which fully embraces the principle of “downsizing”, guaranteeing reduced emissions and lower operating costs.

At Geneva ...

Alfa Romeo at the 2008 Paris International Motor Show

Paris, France – September 24, 2008 — Essential style capable of conveying strong emotions, engineering that is always at the cutting edge – plus superlative road holding and driving satisfaction: these are the qualities that have always set Alfa Romeo apart in the world motoring scenario. The same values lie behind the Alfa Romeo 8C Competizione, a veritable piece of poetry in motion that is remarkable for the sculpted and finely modelled surfaces that provide ideal attire for the engineering and mechanical excellence of this extraordinary car. The Alfa 8C Competizione is also the technical and stylistic template that will be used to create all the Alfa Romeo cars of the future, beginning with the Alfa Romeo MiTo, ‘the sportiest mini’ that packs sensual style, agility and technical excellence made for driving satisfaction into a length of just 4 metres.

The concept of the Alfa Romeo stand at the 2008 Paris International Show arises out of this perfect marriage between design and technology. The exhibition area is dominated by a huge sculpted structure that reflects the taut lines and smooth, sparse lineaments of the Alfa 8C Competizione. This work of architecture is enhanced by an enormous Led Wall projecting evocative ...

Alfa Mi.To World Premiere

Turin – March 14, 2008 — With the Mi.To, Alfa Romeo wishes to offer a new generation of Alfa aficionados the most compact sports car ever.

An up-to-date and innovative car, a name redolent of history. The name Mi.To has great evocative resonance for Alfa Romeo, since it was chosen as a sign of a deep-seated link between the past and future of the brand: between Milan, the city of design that brought the car’s style into being, and Turin, which will be responsible for its industrial production. A decision that highlights the brand’s strong desire to consolidate its Milanese roots.

The Mi.To is the first car to be built since the 8C Competizione, Alfa Romeo’s icon of style and technology, from which it borrows certain characteristic traits: the particular shape of the unframed side windows, the three-lobed motif that distinguishes the front bumper, the shape of the headlights and the LED tail lights. The headlights and tail lights represent a distinctive personalised feature: a frame featuring different forms of material processing and colours to create an ultra-stylish eye-liner effect that underscores the car’s style and aggression.

The highly personal dashboard and seats ensure that the interior represents the ...

Alfa Romeo at Geneva’s 78th International Car Show

February 19 2008 — Alfa Romeo once again unveils its new models onto the world market at the Geneva event. Indeed, following on from the Alfa 159 and Brera in 2005, the 159 Sportwagon and Spider in 2006, and its Personalisation Programme going by the name of “Alfa Unica” in 2007, it is now the turn of the alluring Alfa 8C Spider.

Undisputed centre stage on the stand, this new car inherits its coupe sibling’s winning formula that shook the motoring world. Put together by Alfa’s Centro Stile and production limited to 500 cars, this new open top immediately entices with that unmistakable “Italian elegance”, a unique and inimitable style that hints at its typically sporty Alfa handling.
Under the bonnet is a powerful 8 cylinder 4.7 litre engine producing 450 HP, matched to a 6 speed robotic gearbox, the new Alfa 8C Spider is truly beautiful, powerful and rock solid, where its gracious lines and dimensions gel perfectly with typical Alfa Romeo engineering and drive-ability. Needless to say, alongside this attractive Spider is the Alfa 8C Competizione, the epitome of Alfa Romeo’s innovation in the fields of engines and engineering, heightened competitiveness and continuous technological research.

Another star ...

Auto Sportiva Opens Alfa Romeo Center – The Flagship

Hong Kong – February 14, 2007 — 2007 Valentines’ day, the very day of Romance, Auto Sportiva Ltd (Auto Sportiva) opened its brand-new flagship 3S (Sales, Service and Spare parts) Alfa Romeo Centre (ARC) in Kowloon to celebrate the romance of Alfa Romeo race car technologies and engineering.

The new Alfa Romeo Centre is located at Unit B, 5 Wang Kee Street, Kowloon Bay. The Alfa Romeo Centre, with a total floor area of 12,000 sq. ft., is staffed by a team of talented and committed engineers and mechanics. The ARC’s focus is to offer Alfa Romeo customers the dedicated after-sales service using Alfa Romeo latest high-tech diagnostic equipment, thorough technical support and in-depth training. This thematic-designed and fully-equipped ARC stands out from the others in terms of architectures and design concept – a unique blend of lifestyle, contemporary ambience and professionally-treated configuration which unveils a fascinating Alfa Romeo passion.

To add luster to this remarkable opening, Auto Sportiva today also introduced the all-new Alfa Brera which captured lots of awards and prizes, including two “Best of Show” prizes awarded by Autoweek magazine at Geneva motor show and won the Elegance contest at Villa d’Este; “One of the ...

Auto Sportiva Opens Brand-new Alfa Romeo Showroom

Hong Kong – January 23, 2007 — Auto Sportiva Ltd (Auto Sportiva) opened its brand-new showroom in Hong Kong Island today. The new Alfa Romeo showroom is located at Shop A, AXA Centre, 151 Gloucester Road, Hong Kong. This thematic-designed Alfa Romeo showroom stands out from the others in terms of architectures and design concept – a unique blend of lifestyle and contemporary ambience which unveils a fascinating Alfa Romeo passion. At Alfa Romeo boutique showroom, there is more than meets the eyes.

To add luster to this remarkable opening, Auto Sportiva today also introduced the all-new Alfa 159. Designed by Giorgetto Giugiaro (the award winner of “Car Designer of the Century by Global Automotive Elections Foundation in 1999), the Alfa 159 has attractive, aggressive yet tasteful sporty styling. The front features the signature vertical “shield”, which seems to be the starting point for the entire car. The all-new circular lights; the rear, tough and solid large pillars around the rear window, a twin exhaust pipe, and a small spoiler that gives the car the sense of style and practicality.

Alfa 159 comes with a choice of either the 2.2 JTS direct injection engine, or the 3.2 Read the full article with pictures at www.alfaromeo.com.hk -->

Auto Sportiva Limited the official importer and distributor for Alfa Romeo in Hong Kong & Macau

Hong Kong – January 18, 2007 — Auto Sportiva Ltd (Auto Sportiva) is proud to be appointed by the FIAT Group as the official importer and distributor for Alfa Romeo in Hong Kong and Macau.

Auto Sportiva Ltd., a subsidiary of Wo Kee Hong (Holdings) Ltd., which has an excellent track record of marketing the renowned Ferrari and Maserati brands in Hong Kong and Macau through Italian Motors (Sales & Service) and Auto Italia Ltd. respectively, has the capability and proven motor trade experience to market and rejuvenate the Alfa Romeo in the region.

A brand new thematic-designed showroom at 151 Gloucester Road, Wanchai and a fully equipped 3S (sales, service and spares) Alfa Romeo Centre, located at 5 Wang Kee Street, Kowloon Bay will be opened in January 2007 to display the all-new Alfa Romeo range of models. The Alfa Romeo Centre, with a total floor area of 12,000 sq. ft., is staffed by a team of talented and committed engineers and mechanics. The Centre’s focus will be to offer customers the very best after-sales service using the latest high-tech tools and equipment.

The new Alfa Romeo range of models will be arriving Hong Kong shortly and Auto ...