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	<title>Alice M. Walton</title>
	
	<link>http://www.alicemwalton.com</link>
	<description>Writer. Student. Chicagoan. Angeleno.</description>
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		<title>Let’s Be Social</title>
		<link>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact</link>
		<comments>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact#comments</comments>
		<pubDate>Thu, 15 Jul 2010 17:53:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.alicemwalton.com/?p=43</guid>
		<description><![CDATA[Work on Project Goldfish is moving forward. This week I spent a considerable amount of time setting up social media accounts for the website. A Twitter account, Facebook page and YouTube channel now exist for Project Goldfish. Well, exist for the project under the project’s real name (so sneaky!). One idea I had when thinking [...]]]></description>
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		<title>Pants. Mustard.</title>
		<link>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact</link>
		<comments>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:39:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.alicemwalton.com/?p=42</guid>
		<description><![CDATA[Is Project Goldfish pants? Or mustard? I&#8217;m sorry, what was that you said? Those two sentences don&#8217;t make any sense? OK, let me start at the beginning. One of the many things I loved about Los Angeles was Indie 103.1 FM. The independent radio station (now R.I.P.) was an oasis in the sea of obnoxious [...]]]></description>
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		<title>iPad: Journalism’s White Knight?</title>
		<link>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact</link>
		<comments>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact#comments</comments>
		<pubDate>Fri, 09 Jul 2010 15:39:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.alicemwalton.com/?p=41</guid>
		<description><![CDATA[For months, I have read predictions on the wonder that is the iPad and what it will mean for journalism. Some media critics hypothesized that newspaper apps would draw readers back to traditional media outlets. The Online Journalism Review ran an article in January questioning if the iPad would “save” journalism. Robert Niles explored the [...]]]></description>
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		<title>Notable Quotable</title>
		<link>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact</link>
		<comments>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact#comments</comments>
		<pubDate>Thu, 08 Jul 2010 16:26:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://www.alicemwalton.com/?p=40</guid>
		<description><![CDATA[&#8220;Communication tools don&#8217;t get socially interesting until they get technologically boring. The invention of a tool doesn&#8217;t create change; it has to have been around long enough that most of society is using it. It&#8217;s when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes [...]]]></description>
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		<title>Building a Mystery</title>
		<link>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact</link>
		<comments>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:57:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://www.alicemwalton.com/?p=39</guid>
		<description><![CDATA[The process of turning what is now just a vision in my mind into a real product that attracts customers and generates revenue is taxing, to say the least. Project Goldfish has been swimming around in my mind for some time. I’ve lived with it, fallen asleep with it and discussed it with my family [...]]]></description>
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		<title>Network(ed) News</title>
		<link>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact</link>
		<comments>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact#comments</comments>
		<pubDate>Tue, 06 Jul 2010 14:38:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://www.alicemwalton.com/?p=38</guid>
		<description><![CDATA[Some time ago, a friend of mine told me he had developed a theory that search engines would go the way of news organizations. Decimated? Bankrupt? No. He predicts Google, Bing and Yahoo will become bias. Let&#8217;s take a step back. News organizations have a fundamental duty to report stories in an objective, contextualized way [...]]]></description>
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		<title>Making Randy Newman Proud</title>
		<link>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact</link>
		<comments>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact#comments</comments>
		<pubDate>Fri, 02 Jul 2010 14:11:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://www.alicemwalton.com/?p=37</guid>
		<description><![CDATA[I was sitting at my desk in the attic of Medill yesterday when I got into a discussion with a business student who is up here working on his own start-up. He was asking me who I think my target audience is with Project Goldfish and why these people would add another site to their [...]]]></description>
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		<item>
		<title>Notable Quotable</title>
		<link>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact</link>
		<comments>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact#comments</comments>
		<pubDate>Thu, 01 Jul 2010 20:22:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://www.alicemwalton.com/?p=36</guid>
		<description><![CDATA[&#8220;It boils down to something simple: readers (or viewers or listeners) collectively know more than media professionals do. This is true by definition: they are many, and we are often just one. We need to recognize and, in the best sense of the word, use their knowledge. If we don&#8217;t, our former audience will bolt [...]]]></description>
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		<title>Supply and Demand</title>
		<link>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact</link>
		<comments>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact#comments</comments>
		<pubDate>Thu, 01 Jul 2010 17:48:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://www.alicemwalton.com/?p=35</guid>
		<description><![CDATA[I took a media management class at Kellogg last winter. It was an opportunity for journalism students to learn something about business and for business students to have an understanding of media. It was always very frustrating to hear my classmates argue that managing a newspaper or magazine is no different than managing a widget-producing [...]]]></description>
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		<item>
		<title>Scribblings</title>
		<link>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact</link>
		<comments>http://www.alicemwalton.com/http:/www.alicemwalton.com/contact#comments</comments>
		<pubDate>Fri, 25 Jun 2010 16:56:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.alicemwalton.com/?p=34</guid>
		<description><![CDATA[This is what happens when I go on a relaxing vacation for 10 days.]]></description>
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