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	<title>Social Media Strategist &#38; Coach for Salons</title>
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	<link>http://aliciavaz.com</link>
	<description>Stand out, not in with social media.</description>
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		<title>Why Social Media is a Better Beauty Business Tool Than You Think</title>
		<link>http://aliciavaz.com/why-socal-media-is-a-better-beauty-business-tool-than-you-think/</link>
		<comments>http://aliciavaz.com/why-socal-media-is-a-better-beauty-business-tool-than-you-think/#comments</comments>
		<pubDate>Tue, 07 May 2013 00:20:49 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=3566</guid>
		<description><![CDATA[As a beauty business owner, social media can&#8217;t solve all your problems &#8230; But under most circumstances, social media can be the ideal solution for many of the woes you face today. Social media platforms like Twitter can be a cost effective tool for responding to frequent customer questions. Other platforms like Google+ can allow [...]]]></description>
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		<title>How to Make Pinterest Work for Your Beauty Business</title>
		<link>http://aliciavaz.com/how-to-make-pinterest-work-for-your-beauty-business/</link>
		<comments>http://aliciavaz.com/how-to-make-pinterest-work-for-your-beauty-business/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 22:35:46 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=3597</guid>
		<description><![CDATA[If you own a salon or spa business and not using Pinterest to generate some buzz about what you can offer, you&#8217;re missing out&#8230; on a lot. According to PinterestInsider.com, the site has more than 48.7 million users, more than 80% of whom are women. The average amount of time spent on it is 14.2 [...]]]></description>
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		<title>Ask Yourself This Before Using Social Media for Business &#8230;</title>
		<link>http://aliciavaz.com/ask-yourself-this-before-using-social-media-for-business/</link>
		<comments>http://aliciavaz.com/ask-yourself-this-before-using-social-media-for-business/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 16:42:57 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=3573</guid>
		<description><![CDATA[There are so many options available to engage your customers it&#8217;s dizzying! But before you dive in and secure profiles for your beauty business on every major social media platform available, it&#8217;s a good idea to ask yourself a deceptively simple question first: Why would I be using social media? At first, the answer will [...]]]></description>
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		<title>POLL: Are you using social media to attract customers?</title>
		<link>http://aliciavaz.com/poll-are-you-using-social-media-to-attract-customers/</link>
		<comments>http://aliciavaz.com/poll-are-you-using-social-media-to-attract-customers/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 01:35:24 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Salon Social Media]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=3537</guid>
		<description><![CDATA[If you favor a particular social networking platform to promote and engage on behalf of your beauty business, I&#8217;d love to know which one. Weigh in on the quick poll below. Prefer a platform not listed here? Then tell me what yours is in the comment area below. Maybe YouTube is your flavor of choice. [...]]]></description>
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		<title>4 Effective Tips for Blogging Consistently</title>
		<link>http://aliciavaz.com/4-effective-tips-for-blogging-consistently/</link>
		<comments>http://aliciavaz.com/4-effective-tips-for-blogging-consistently/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 11:24:40 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Brand Character Development]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=3511</guid>
		<description><![CDATA[Blogging for your business can be hard work. If someone says otherwise, they’re lying. Your and your brand’s online presence, credibility, and influence depend on providing regular quality content to your readers, whether you have only 10 or 1,000. Staying consistent is necessary for a blog to thrive and attract business. Consistency in blogging includes [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>3 Important Reasons to Be Yourself When Using Social Media</title>
		<link>http://aliciavaz.com/3-important-reasons-to-be-yourself-when-using-social-media/</link>
		<comments>http://aliciavaz.com/3-important-reasons-to-be-yourself-when-using-social-media/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 01:40:15 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Brand Character Development]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=3499</guid>
		<description><![CDATA[It can be so easy to create a fake persona for your social media campaign, but don’t do it! Going down this road can lead to disaster. Here are three reasons why you need to be yourself when using social media for your business. 1. You are Building a Relationship Based on Trust The purpose [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>How to figure out what your clients want and then give it to them.</title>
		<link>http://aliciavaz.com/are-you-giving-your-clients-what-they-want/</link>
		<comments>http://aliciavaz.com/are-you-giving-your-clients-what-they-want/#comments</comments>
		<pubDate>Thu, 17 Jan 2013 02:24:11 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Beauty Business]]></category>
		<category><![CDATA[Customer Loyalty]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=2987</guid>
		<description><![CDATA[The Golden Rule states, &#8220;treat others as you would want them to treat you&#8221;. An expression I’ve seen widely integrated into how beauty business owners and managers define their establishment’s service experience. And while I do believe the old adage bares some business merit, I don’t believe it adequate as a founding rule applicable to [...]]]></description>
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		<title>There&#8217;s a Right Time for Everything in Social Media</title>
		<link>http://aliciavaz.com/theres-a-right-time-for-everything-in-social-media/</link>
		<comments>http://aliciavaz.com/theres-a-right-time-for-everything-in-social-media/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 16:32:13 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=1609</guid>
		<description><![CDATA[There's been so much conversations happening about the best time to engage with your audience online. The best time to tweet, post articles, send emails and so on. Written over 2000 years ago, I thought the following passage was significant and still relevant to businesses today. There's an opportune time to do things, a right time for everything on the earth:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The differences between a Facebook Profile, Group and Page.</title>
		<link>http://aliciavaz.com/the-differences-between-a-facebook-profile-group-and-pages/</link>
		<comments>http://aliciavaz.com/the-differences-between-a-facebook-profile-group-and-pages/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 18:02:54 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Profile Strategy and Design]]></category>
		<category><![CDATA[Facebook Group]]></category>
		<category><![CDATA[Facebook Page]]></category>
		<category><![CDATA[Facebook Profile]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=2041</guid>
		<description><![CDATA[It is said that a Profile is best for individual use—a great means to connect with friends and family. Pages are perfect for businesses that want to connect people with people around their brand, and keep customers updated on the latest news, products/services or other relevant information. And Groups are ideal for people who want [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Some top reasons why users click &#8220;Unfollow&#8221; on Twitter.</title>
		<link>http://aliciavaz.com/some-top-reasons-why-users-click-unfollow-on-twitter/</link>
		<comments>http://aliciavaz.com/some-top-reasons-why-users-click-unfollow-on-twitter/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 17:06:04 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Reasons People Unfollow]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=1814</guid>
		<description><![CDATA[As an experimental exercise, I recently asked a question on LinkedIn to see the range of responses I’d get and I learned something somewhat obvious, but pretty interesting. The question was simple: “What are the top five reasons to unfollow someone on Twitter?” I think I asked the question believing that I’d discover a set [...]]]></description>
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