All Things Agriculture

Hemp: What Are We Waiting For?

noreply@blogger.com (Anonymous) — Fri, 30 May 2014 22:07:00 +0000

It has been a while since I have taken the virtual quill to paper. The past year was absolutely hectic with career changes. I now have one focus, Memes Associates. With this focus I can now get back to writing and sharing information about my love of agriculture!

I can think of no better topic to write about than industrial hemp. This will be the first in a 7 part series on this spectacular crop.

Part 1

What is Industrial Hemp?

Hemp is the common name for plants of the entire genus Cannabis. This term is often used to refer only to Cannabis strains cultivated for industrial (non-drug) use.

Industrial Hemp

Industrial Hemp, cannabis sativa L. subsp. sativa produces minuscule amounts of THC, so little in fact, that there are no physical effects as compared to marijuana, an entirely different strain of Hemp. Currently there are approximately 100 different strains of industrial hemp stored in seed banks. The uses of industrial hemp, from food to skin care to phytoremediation and textiles, are vast, allowing farmers to produce a crop with multiple market demands...once we finally decide to move forward and decriminalize its production.

Where Can It Grow?

Hemp originated in Central Asia. It then spread through the Europe in to Chile and later North America. Actually, it can be grown virtually anywhere:

Industrial Hemp growing regions, courtesy of Illinois Business Council, University of Illinois

No matter your climate, industrial hemp can most likely be cultivated as a cash crop. With its deep penetrating tap root, strong resistance to pests, disease, and weed infestations, it makes perfect sense to investigate adding industrial hemp into your crop rotation. And the best part? the long tap root means industrial hemp can find water with the best of crops making it an excellent crop to help reclaim land in drought conditions. Texas and California anyone?

If It Is So Good, Why Aren't We Producing More of It?

I am glad you asked! In 1937 the Marijuana Tax Act was passed and Harry Anslinger, then the head of the newly formed Bureau of Narcotics, ordered hemp prohibition. Mr. Anslinger believed that it would be too difficult to tell the difference between industrial hemp and marijuana so farmers were no longer allowed to produce industrial hemp. We did have a hiatus during World War II though. Not only that the USDA was subsidizing the production of hemp and promoting it as a patriotic endeavor!

Yes, the USDA was asking us to produce hemp!

The war ended, hemp prohibition was put back in place and all hemp crops were destroyed by the Air Force and Marines.

Fast forward to today and it is still illegal to produce industrial hemp in most of the United States, although there is progress on the legislative front. See Colorado and Washington. It is past time that we start looking into integrating industrial hemp into production agriculture in the US. Other countries like Canada, China, and parts of the EU are well ahead of us. Let's get moving!

What Are The Markets for Industrial Hemp?

I will focus on these broad categories in this series:

Food Products
Skin Care
Paper
Textiles
Composite Materials
Phytoremediation

In Part 2 I will cover the potential for industrial hemp in the food products market. Nature's crop, industrial hemp, will be a major player in production agriculture moving

My Take On The Yahoo Story on Ag

noreply@blogger.com (Anonymous) — Fri, 20 Jan 2012 20:12:00 +0000

If you haven’t already, you may want to subscribe to the RSS feed using that button over there on the right.

By now most of us have read the recent Yahoo article regarding useless college degrees. Topping the list was a degree in agriculture. The 4th useless degree was animal science. The author points to data from the US Department of Labor that projects a net job availability decrease of 64,000 jobs in agriculture over the next 7 years.

The natural first reaction (if you work or are studying agriculture) when confronted with this is to become a little offended. How can someone so removed from agriculture call what I spent (currently spending) my entire college career studying useless? We can’t survive without food. The nerve of that guy, right?

Well, I see it completely different. I am not offended. All the author was doing was taking data from the Department of Labor, that does indeed show job declines, and then correlating that to the ability to find a job based on said major. I don’t see it as a personal attack, and I certainly don’t believe that the author is trying to be disparaging toward agriculture. It is just data.

We need to take a step back and remember that we don’t need to defend our degrees. We need to show our passion for the field that we love so much. We need to be transparent in how we operate and why. We need to continue to reach out and engage the public.

At the end of the day, maybe it will be harder to find a job as a farm manager over the next 7 years. It could be just as difficult to find a job in business development or graphic design or whatever. I still believe you should pursue your passion. And we all know that there are plenty of other roles besides farm manager!!

I am proud to be involved in agriculture. I am proud to provide services to farmers and others in food production. I am proud to be an #agnerd. I am proud to be “useless.” How does that sound all you “useless” aggies!!!!

Agriculture+Community+New Friends+Great Times Is Harvest Tour 2011.

noreply@blogger.com (Anonymous) — Tue, 04 Oct 2011 21:47:00 +0000

{EAV_BLOG_VER:aaf18d111fa55e86}
I had the immense pleasure of taking part in the inaugural Harvest Tour over the weekend. The short of it is, fabulous!

Now the longer version…

The event took place in the town of Hampton, IA. When you think of a bucolic town, Hampton certainly epitomizes this. It is the county seat for Franklin county with 4,461 city residents. The downtown area was amazing with small shops along each side of the town square. And, oh the agriculture: it was indeed everywhere. What a sense of community!

Here is a list of the scheduled activities:

Maynes Grove and Star Gazing

I missed this event on Friday night . It just so happens that the Iowa Testing for my son was last week so he had to to attend school that day. We did get to view the beautiful autumn night as we were driving and it was magnificent!

Shopping Downtown

What a marvelous town square in Hampton. It was full of interesting stores. My family and I had just the best time visiting these stores. My daughter Kate purchased a new backpack while my son and his friend picked up some neat 3-D puzzles and figures. The shop owners were just the epitome of what you can expect from a small town. The shop owner at Cornerstone Cottage loaned me her Flip camera since I left mine back at the Bed and Breakfast. She didn’t know me, but knew Deb so “any friend of Deb’s was a friend of hers.” Now that is just awesome!

Fashion Show (Car Show too!)

This was a neat little event put on Orange Possum. Afterwards we all took photos with the local media. I managed to sneak out a bit early to check out the car show. And the memories of my childhood came flooding back with all the older automobiles. I spent the greater part of my teenage years restoring and building older vehicles.

Combine Rides

One of the local farmers hosted the group with lunch in the field (fried chicken, yum!). This family farm operation then answered questions from the group with topics that ranged from proper tiling to conservation efforts. As usual, the local farmer was a wealth of information!

My Son Alex Getting Ready To Harvest!

Tour of Latham High-Tec Seeds

John and Shannon Latham, along with their son, hosted our group and talked about the neat things they were doing and then showed the group around their facility. I really enjoyed meeting both Shannon and John. Their operation is impressive and very much rooted in community. My hats off to the Latham group on their success and support of the Hampton community!

Sukup Demonstration

Sukup provides grain handling, storage, and drying equipment. They have a product that allows for effective drying of grain ensuring even test weight and higher quality of grain.

Photo Courtesy of @UncommonQuest

1917 Movies – “A Night Like It Used To Be.”

This was a really fun event where folks dressed up in the clothing of 1917. There was a plethora of hors d'œuvres and local win

Brunch with Bloggers and Family

This event was a perfect time for the bloggers and their families to sit down at brunch and talk about agriculture, community, and, of course social media! Naturally discussions about social media were a constant among the group.

Fall Festival

I missed this event . My children were ready to go back home so we had to head back to Illinois. But everyone should stop by and visit Harriman-Nielsen Farm

My family and I had a wonderful weekend in Iowa. My thanks to Deb Brown for all her efforts, organization, and thoughtful planning. I think the event was a smashing success.

Bloggers To Connect With:

Claire Celsi: Twitter, Blog, Facebook, G+
Jon Swanson: Twitter, Blog
Sara Broers: Blog,
Heather Lilienthal: Twitter, Blog
Jocelyn Wallace: Twitter, Blog, Facebook, G+
Laura Gaulke: Twitter, Blog, Facebook, G+
Deb Brown: Twitter, Blog, Facebook, G+

I will be posting more photos and videos from the weekend on Flickr, YouTube, Facebook, G+, Tumblr, and Twitter. So, whatever platform you use, I’ll be there!

You will notice the title of this post mentioned agriculture, community, and new friends. Please check back soon as I will be posting about each of these topics in separate posts.

Thanks again for reading.

Regards,
NJT

Circle Fatigue? Not This Guy!

noreply@blogger.com (Anonymous) — Thu, 21 Jul 2011 13:21:00 +0000

I just read an article (came across my Twitter feed ) in Fast Company called “Circle Fatigue: The Dark Side of Google+”

After reading it, I just had to post something as there is one sentence that I just do not follow:

“Rather than classify my contacts as I might subconsciously in real life--as family, friends, or coworkers--I've been forced to consciously determine my relationships with these people online.” (emphasis mine)

Seriously?

Being active in social media ain’t easy

I am diametrically opposed to the author’s viewpoint. I actually welcome the chance to build my social graph. Its like having a do over so I can take the mistakes I made and use this experience to enrich my online experience. In real life, I have more than just friends, family, and coworkers. I do agree that building your social graph isn’t easy, but neither is real life relationships. The are complex and cannot be reduced into 3-5 general buckets. It takes effort, a great deal of effort, to maintain valuable interactions in the world of social media. The simplistic argument that maintaining “too many” circles is tiresome only resonates with people not fully engaged. You have to work at it, be genuine, and invest time, just like you would if you met someone new offline.

The Other Side of Complexity

There are two kinds of simplicity: one of this side of complexity and one on the other side of complexity. I prefer the other side as it means you have worked diligently and focused your time on getting through all the complexity that is relationships and arrived at the other side of complexity. Circles, once you start getting into it, are the other side of complexity. What the author talks about in the article is simple, just on the wrong side. So as you start working through building your circles, keep in mind that you will get to the “other side”, you will find that the benefits are quite rewarding.

Learning Curve

As with anything, Google+ being no exception, there is a learning curve. When you first start building your circles (aka social graph) it is a little overwhelming (agree with the author on this point). But, I didn’t reach fatigue, rather, I started to really think about not only what I wanted out of my online experience, but what others I interact with may want from me!

What do you think? Do you agree with the author of the Fast Company article? Are circles giving you the opportunity to begin anew?

The Unsung Heroes

noreply@blogger.com (Anonymous) — Tue, 19 Jul 2011 17:14:00 +0000

This is a guest post from a friend of mine who has an interest in agriculture. Here is my preamble, followed by Woody’s guest post.

It is sometimes difficult to find information on just how much the American agriculturalists provide not only our nation, but others as well. Our farmers, ranchers, and dairy men and women provide a vital service to the world. After all, agriculture, in the broadest sense, is the backbone of thriving societies.

The development of agriculture in 8000 BC changed the hunter-gatherer approach and resulted in more food for more people. And this resulted in the building of thriving societies and ultimately, cities. Thus, sophisticated social systems had there start. It is in agriculture that we began to build where we are today.

One last comment about this guest post: I am humbled by the remarks and thank Woody very much for his kind words. So, without further adieu, here is Woody’s post.

“It’s clear that those involved with agriculture are a passionate bunch. Followers of Nate’s postings can see how much he enjoys his occupation. However, the everyday conveniences provided by agribusiness and people like Nate are often times overlooked.

I’ve found that getting your hands dirty and starting some small scale farming helps me appreciate agriculture and agribusiness. My apartment in Santa Barbara is now hosting a small garden with tomatoes and avocados alike!

Unfortunately, tending a small garden may not translate to all people. In this case, using references or guides can offer insight to the practices and sheer size of domestic agriculture. This specific reference from FindTheBest is actually pretty interesting. You can compare different commodities and filter results based on several variables (state, county, practice, yield, etc)

Agribusiness oils the wheels of commerce in America and offers a crucial service present in daily life. I intend this post to be a well deserved ‘thank you’ to Nate and all those involved with agriculture, and shed light on a service and product that should not be forgotten in our everyday routines.”

Thanks again to Woody for the post and his support of American Agriculture. You can find him on Twitter @Find_The_Best and on Facebook FindTheBest.com

How to: Photo Zoom in the Google+ Stream

noreply@blogger.com (Anonymous) — Mon, 18 Jul 2011 23:28:00 +0000

Image by Neil Judges

There is a handy little extension for Google Chrome that allows for the easy quick zoom of photos and profile avatars while still working in the Google+ stream. It allows for the easy view of interesting photos. Navigate to here: Google Chrome Photo Zoom Extension.

Naturally you will have to use Chrome as your browser.

After you install the extension it appears here:

To toggle it on and off, all you have to do is click the little icon.This also works when you navigate to the photos section on Google+ as well.

So, this is what it looks like when you hover your mouse over an avatar:

You should go ahead and add Travis to one of your circles

Here is what it looks like when you are in the photo section:

Thanks for reading everyone!

Have you sent feedback to Google about Google+ yet?

noreply@blogger.com (Anonymous) — Mon, 18 Jul 2011 13:38:00 +0000

So one of the things that irritates me about Google+ is the inability to collapse comments! I really need this functionality. I have tried muting a post, but then the original is now gone from my stream. You can come back and unmute it, but I am slow on the uptake and just can’t remember all the posts I want to check out later if I happen to run out of time and need to focus on something else. Given my ADD tendencies, I am always circling back around to previous posts. I’ll be happy if I can just get this quick blog post complete before I drift off to thinking about something else.

2.5 hours later….

So I thought I would submit feedback to Google and man do I like the way it is implemented. After you click the feedback button located on the bottom right hand side of the screen

You get this nifty little box:

From there you can highlight the screen showing exactly what you are reporting on. Nice! After you enter in a description of the problem and hit preview, you are then taken to this screen that shows you exactly what you are sending in to Google:

I don’t know how you feel about providing feedback, but given the current crowd on G+ (yes I know I am too lazy to type out Google+, or am I?) I imagine Google is getting bombarded with enhancement requests.

Have you submitted feedback to Google yet? What do you think of this little piece of functionality?

Now, back to spending entirely too much time on G+.

The Best "Job" In The World - Being a Dad

noreply@blogger.com (Anonymous) — Sun, 19 Jun 2011 18:16:00 +0000

Everyone who knows me, knows how passionate I am about agriculture. I am blessed that every day I wake up is another day I get to spend in the profession I love so much. As a matter of fact, agriculture has become so much a part of my life, that I don’t consider it a job. I feel it is my duty and wake up excited for another opportunity to do what I love! Sometimes I can’t believe I get paid to do it!

There is one “job”, however, that is more rewarding and fulfilling. That is being a father. My kids are wonderful. Each day I spend with them is a wonderful experience that just cannot be replaced.

I couldn’t possibly put into words how wonderful my kids are so I thought I would just put together a quick slide show.

Why I LOVE Being A Dad!
Enjoy the slide show and be sure to stop by and visit your Dad today. If you can't do that, then get on the phone, send an email, or anything you can to let him know how much you love him. And remember, anyone can make a baby; it takes a special kind of person to be a Dad.

Local Roots Gets Local Foods

noreply@blogger.com (Anonymous) — Fri, 15 Apr 2011 22:40:00 +0000

If you haven’t already, you may want to subscribe to my RSS feed over there on the right.

I love agriculture! Every~~thing~~ single thing about it gets me spun up and eager to engage. To do something. Talk, learn, educate, blog, tweet, whatever.

I am fortunate to be involved in a startup that takes me to places through farm country. During one of my recent trips out to Smithville, OH, I had the pleasure of meeting with a then prospect, now a new customer! On the way back home, I thought I would stop by and meet with my friend Brian Gwin who works for the Wayne County Economic Development Council with a focus on agriculture. Brian is a wonderful individual with a family farm in the area. He understands agriculture and economic development. I am glad to know Brian and look forward to working on projects together.

Brian knows I have a strong interest in local food economies. I believe that efforts promoting this are good for farmers and good for the community. As such, he took me over to one such group that was established in 2009, Local Roots Market & Café.

The marketing manager, Jessica Eikleberry was gracious enough to show me around the place and talk to me about the organization, its goals, and ideas on continuing their efforts to strengthen the Wooster area economy and surrounding communities.

Let me just say now, Local Roots gets local foods. I can relate to their mission:

"To establish a year-round market place for the purpose of connecting consumers and producers of locally grown foods and other agricultural products. Our goals are to encourage healthy eating, expand local economic development, promote community involvement, and sustainable living."

I like their approach for producer members in that they set it up to where the producer puts together their own profiles, develop their own prices, and gain access to the marketing services of Local Roots. It is all inclusive. As a grower you can share your story to connect with the consumer.

Another great perk is that each item sold has information the consumer can use to contact the grower enabling an immediate connection to the person growing their food. Awesome!

Why Local Roots gets local foods

During my visit to the store, I noticed all the other non-food items that were in the store. Now, this may seem counter intuitive, but to me Local Roots understands that agriculture is multi-faceted. We in the business of agriculture also produce fiber and other products that require a producer as well. And in their market you will see things like bee based lip balm (go bees – we love you!!!), wool, yarn, and soap products, to name a few.

It is the essence of building a strong agriculture based local economy. Providing access to fresh, local, healthy food as well as the other myriad of products founded in agriculture. Awesome isn’t it?

So, if you are interested in local foods and local economic development, Local Roots is a shining example. Go visit their website and check out the list of participating producers and other great resources!

My thanks again to Jessica for her time and willingness to share the Local Roots story. I wish her and the volunteers who have made Local Roots a success continued prosperity.

Regards,
Nate J. Taylor
(814) 441-1867
natesuetaylor@gmail.com

Photo Credits:
bluhazyjunem on flickr

IntelliCrop–Got Beta?

noreply@blogger.com (Anonymous) — Thu, 24 Mar 2011 13:15:00 +0000

If you haven’t already, you may want to subscribe to my RSS Feed.

So, if you don’t know, I along with 3 dear friends started a company in November 2010. We are already close to the beta program (April 1st, 2011).

I just could not be more excited. We already have companies on board, with hopefully more soon.

IntelliCrop already has a post about the flagship service here so I am not going to go into much more detail here, but I urge you to go check it out. While you are there, have a look at the products tab. I would love to hear your feedback and answer any questions. Or sign you up for either beta or for the limited commercial release in May.

But I would like to add these neat videos demonstrating just how far technology has come in relation to computing complex algorithms.

This is a video of a difference engine and it is awesome!

Now we have this handy little “computer” called Watson. Just think of the insane amounts of algorithms getting crunched! Amazing.

Go IBM

Now, we are certainly not close to using the power of Watson at IntelliCrop, but we are fully aware of the technology advancement curve. We are also acutely aware of where computational power is today and are leveraging this as we bring more agronomic model based products and services to the market place.

As the IntelliCrop blog post states, we are in a limited release phase so contact us for more details.

Regards,
NJT
(814) 441-1867
natesuetaylor@gmail.com

"Swing Thru" and Our New Project

noreply@blogger.com (Anonymous) — Mon, 14 Mar 2011 10:28:00 +0000

I am pumped! So pumped that I just have to share. As you may already know, I am working with 3 other partners in getting our startup off the ground, IntelliCrop. Things are progressing nicely so far with beta launch just a few short weeks away! It is hard to believe we are already at the "paying customer" point. Boy, how time flies.

But that is not why I am extra pumped up. It just so happens that another group of us are starting another project/company and I just couldn't be more excited. We have done the market research, talked to our target market on the value proposition, sourced an excellent manufacturer and distributor, and formed one helluva team. Two of the three folks I have known for a while now so this is almost old hat for us; however, there is one team member that I did not know, and glad I do now. His name is Lee Prunty and I am stoked to be working with him. His knowledge of the market we are entering is superb and his years of experience are certainly going to assist us in taking the right amount of measured risk. I was in my first meeting with him earlier this week and like the way he operates. Good stuff! I am excited to engage and learn from him. He is the kind of person I want to learn from; an acute engineering mind with strong business acumen.

Let the good times roll!!

Given the direction of our project, we really needed a 20' container delivered to our designers. Guess who just happens to be the exclusive North American owner and distributor of the Swing Thru product line? Yep. Lee. I really love this well engineered product. Being that my life prior to agriculture was in marine transportation, I can really grasp the importance and innovation in the design. And now that I have been in the agriculture world (thankfully!!!!), I can see the immense benefit of the swing thru system. Are you asking what the swing thru system is yet? Well, before you Google it, the first thing to do is to navigate to the Container Handling Solutions website. There you will be able to learn more about Lee's company and view some demo videos on the swing thru system. Check it out. It is a great piece of machinery, especially if you are trying to ship grain in a container. Obviously the system can move a container regardless of the contents; however, I thought I would mention the usefulness of the Swing Thru in an agriculture setting.

Here are a few photos of the container delivery.

That's Lee operating the Swing Thru.

Container Unloaded

The above photo is a good view of what it looks like when the container is offloaded. Take note of the design in that Lee could just as easy lift that container up and load it onto another trailer on the left for transport anywhere. Cool isn't it!

Controls

I watched Lee maneuver the container where he wanted it using the controls shown above. These controls are located on both ends of the trailer assembly and are very straightforward.

Motor for Swing Thru Ssystem

This is located in the forward part of the trailer and is pretty simple to start and get up and running.

Above is what the Swing Thru looks like when it is being transported. It meets the International Highway Standard for vertical clearance for ease of transport

I really like this product and was fortunate enough to be able to see it in action due to the current project scope. If you think you may have a need for something like this, let Lee know via email

Lee Prunty

lee@wsint.com

Stay tuned for more posts and further details as we get these exciting projects off the ground. Are you doing anything exciting you want to share? Please do so in the comments.

Regards,

Nate J. Taylor
(814) 441-1867

5 Reasons Why Wireless Access Is Integral To Agriculture

noreply@blogger.com (Anonymous) — Fri, 11 Feb 2011 14:44:00 +0000

I just finished reading a short article in Fast Company that discussed President Obama's push to make Wi-Fi more accessible to rural areas throughout the United States. I applaud this initiative and hope it gets the support it needs on The Hill.

In today's world of agriculture access is critical. Making the right decision is crucial to continued farm profitability. One sub-par choice like entering a field when it's to wet, planting to early, or applying fertilizer to late/early can heavily impact the bottom line in the downward direction. This is bad for the companies providing custom services to the farmer, bad for the farmer(s) who work tirelessly to supply us with food, feed, fuel, and fiber and can also be bad for the consumers if this leads to further consolidation in the marketplace led by decreased competition. Here are 5 reasons I think Wi-Fi everywhere is good for agriculture.

1.) Access Information Anywhere - We all know that farmers are traveling more and more to spread the word about the benefits of a healthy agriculture system. And crops are not malleable in their timing. When it is time to plant, it is time to plant. When it it time to do anything related to crop production, it is time and the window of opportunity is small. So having access for the on the go farmer is of utmost importance. Being able to hop on the web with a smart device will allow farmers to obtain the information they need to make the best decision for their farming activities

2.) Knowledge Sharing - With the rise of social media, more and more farmers are sharing information about their activities. This "real-time" sharing of information is helping other farmers throughout the growing season make better decisions and plan for future activities. For example, if you know a heavy rain is coming because Jim just posted a tweet, sent you a text message, or posted it on the social web, then you can plan accordingly and move your equipment where it needs to be.

3.) Agvocating - As we all know, the conversation about food has been elevated to a place where everyone is engaged. As such, there is a ton of misinformation out there. Having ubiquitous access to the web will allow farmers and ranchers to share their story not only from the office, but the field as well. Consumers want to know where their food comes from and who produces it. A direct connection to the farmer, even virtually, will enhance the trust between consumer and farmer and help build this much needed bridge

4.) Small Business Growth - We all know the the lifeblood of economies around the world is the small business. And the days of desktop applications are numbered. There are already a number of companies looking at their web-based strategy as well as a number of start-ups utilizing the web to deliver their service (shameless plug - My start-up is doing this). Increasing access to the web allows more companies to provide the level of service farmers and ranchers need to be successful in todays agricultural system as the market increases with increased access to the internet. The larger the market, the more opportunities available for entrepreneurs to form new companies and create more well paying jobs.

5.) Data Acquisition - It's all about the data folks. Data is what drives decisions, even the absence of data! At this point it is quite difficult to collect all the data we would like, at the resolution we need, to really make data-driven decisions. If we do collect the data, it is cumbersome and very time consuming, not to mention the possibility of errors. The more and more we increase access to the web to transmit data back to a smartphone where decisions can be made, the more profitable a farming operation can become. As OEM's work toward building sensors and telecommunications companies work toward access everywhere, we can work on how this real-time data can be used. Can anyone say agronomic, soil, and weather models? I sure can.

As I look toward the future, I see multiple data sets being integrated into a service to enable sound business decisions aided by stellar applications delivered over the mobile web.

What do you see? What benefits to agriculture do you see with increased access to the mobile web? Let us know in the comments.

Regards,
Nate J. Taylor
(814) 441-1867
natesuetaylor@gmail.com

Interested in more of my gibberish? You can follow me on Twitter @natejtaylor

Photo Credits
Flickr User Claudian-
Flickr User james_clear
Flickr User ShowGood

Scenery On The Drive Today

noreply@blogger.com (Anonymous) — Wed, 09 Feb 2011 22:16:00 +0000

I thought I would share a few of the shots I took along my drive from Sycamore, IL to Rochelle, IL. Have I told you yet how much I love the area I live in? You can just feel and see agriculture everywhere!

Local Grain Elevator and Storage Facility

One of my friends fields

I love Red Barns!

For more on red barns read my friend Janice's post here

Hoop Houses used to extend the growing season

Grain Bins on a local farm

NIU Huskie Stadium - Last sight before home

A Rumble With The Wrong Group

noreply@blogger.com (Anonymous) — Wed, 09 Feb 2011 02:51:00 +0000

Today was like any other day. Frigid temperatures outside, tons of work to do to get the startup I am involved in up and running, kids basketball and swimming practice, a crazy amount of errands that seem impossible to complete, and an insane amount of data integration from multiple spreadsheets and databases.

And then there is this.

By this, I mean a blog post by Nathan Winters (@follownathan). In this post it is stated that The AgChat Foundation is as follows:

....Hide behind and exploit the American Farmer at any cost.

I am all up for a discussion and debate about the US food system; inadequacies included. And there are certainly inadequacies. A food supply chain is complicated enough at the local level and the complexities compound exponentially once we hit the global agri-supply chain. But the notion that the newly formed Agchat Foundation is hiding behind and exploiting the American Farmer is...how should I put this...false seems to be fitting. And naturally the comments section is full of folks that have yet to engage the foundation directly. Or if they have, it is already from a position of "I know what I know" so all discussions just serve to further their view point. Hey, if all you have is a hammer, everything you see is a nail, no? Sure does make it easy and simple, and not the simple we should strive for on the other side of complexity.

Complexity is easy to talk about

Speaking of simplicity and complexity, The Agchat Foundation has reached the simplicity level, thus the angst. It is easy to deal in complexities and very hard to deal in simplicity. The purpose and mission of the foundation is clear - empower farmers to share their story through social media. It doesn't say, implicitly or otherwise that it is for "large" farmers to share their story, organic farmers to share their story, grass-fed ranchers to share their story, or any of the other farming designations. It is simply for ALL farmers and ranchers to share their story. Let's be clear: ALL farmers and ranchers to share their story.

So, while it is all well and good to rumble with "BigAg", let's be sure you are in the right ring. Maybe the actual issue is with larger corporations holding such power in our democracy? I can understand that. Maybe it is due to lack of competition in the marketplace due to bad policy? That is worth discussing at length in more than just agriculture. There are a myriad of issues to fight for and I applaud people taking a stand for what they believe in. To call on a personal example if I may, I feel strongly that we have an access problem in certain parts of our country, indeed the world. But where I can make a difference is focusing on my community to build that access and create jobs. A robust, thriving local food economy with access to healthy calories is important. I, along with a few other passionate individuals are working to make this happen in my community and others. And it will take everyone. The farmer with 5 acres, the farmer with 5000 acres, local governance, local processing facilities, and retail establishments. At the same time, I know that there are other areas in our country and the world that need food, and I salute and support wholeheartedly the folks that are trying to deliver on this need as well.

But I digress from the actual point.

Nathan, if it is a rumble you want, by all means have at it. But your focus on a grassroots foundation that has open arms to every single farmer and rancher is misguided. It is at best cynicism and at worst detrimental to the field of agriculture. In all of your accusations, have you once attempted to attend one of the conferences that were published to everyone? I have, on my own dime, as did all the other attendees. Maybe, before making bold assertions, you should do what you did in order to research your book? Meet the faces of the foundation yourself, engage them, and then take quill to paper.

Regards,
Nate J. Taylor
natesuetaylor@gmail.com

Photo Courtesy of Flickr user PhOtOnQuAnTiQue

Being A Vegan? Don't Ask Oprah

noreply@blogger.com (Anonymous) — Thu, 03 Feb 2011 13:06:00 +0000

Oh boy, another "vegan" challenge, but this time it wasn't from Peta or HSUS. It was from Oprah. At first, I thought maybe it would be a good discussion talking about the benefits of increasing the amount of fruits and veggies in your diet, but alas it was nothing of the sort. It was, once again a simplistic, emotional, appeal to not eat meat.

Image from Mas-Luka on Flickr

First, let me say that everyone I know involved in livestock production take excellent care of their animals and treat them like members of their own family. Folks like Mike Haley, Jeff Fowle, Ray Prock, and Chris Chinn provide the utmost care for their animals. As a matter of fact, I believe I can speak on their behalf that they feel it is a privilege to raise animals to provide the rest of us with food (and other items I will mention later).

In case you missed it, Oprah challenged her staff and others to go "vegan." Well I am here to tell you that going vegan is much more complex than just not eating meat or food products from animal agriculture.

One thing I do believe is that we need to eat more fruits and vegetables, and bringing a spotlight on this issue is important to maintain a healthy balanced diet. And there are plenty of individuals and companies out there bringing this message to the consumer. I applaud this and hope it does, in fact, gain traction.

I actually don't have any issue with people who prefer not to eat meat. It is entirely their choice and theirs alone. But the cognitive dissonance carried by many in the "vegan world" is almost as bad as the cognitive dissonance throughout our current political system. When did this become acceptable? Or worst, applauded.

Let's take a step back and think about what it means to be a "vegan". Most people that I know who prescribe to the "vegan" way of life focus entirely on food consumption with the reasoning that we should not place animals in harms way to satisfy our need for meat, eggs, dairy, and the like. Fine by me, but there is one critical piece of the "vegan" puzzle that isn't included; the piece missing is all the other by-products that are generated with animal agriculture.

Source: Minnesota Foundation For Responsible Animal Care, 2000

Over 98% of the animal is used in one way or another, about 55% on average, for food consumption and 45% for inedible by-products. I would wager that at some point each of us have used a product that is derived from animal agriculture. Still think that you haven't or that animal agriculture isn't in your life? Well, how about bio-degradable plastics? Unlike synthetics, animal based products are biodegradable and break down naturally in the ecosystem. Protecting the environment anyone? Or how about rubber like that on your automobile tires? Sure would be hard to walk or ride a bike to work, especially if you lived in the Midwest yesterday. Do you use a printer at the office? Animal by-products are used to make circuit boards and ink toner. The list goes on and on.

At the end of the day, someone with the reach Oprah has can do the public and agriculture a service by bringing to light the benefits of a healthy diet. But what was purported on her show recently to go "vegan" only elevated what those of us in agriculture are only to familiar. Meat = Bad, Plants = Good. This is sad and way over-simplified. And as Sir Oliver Wendell Holmes aptly stated

I wouldn't give a fig for the simplicity on this side of complexity; I would give my right arm for the simplicity on the far side of complexity.

Indeed sir! So, Oprah if you really want to provide a valuable service to the public and your audience, how about you bring on experts in the field of animal agriculture and the folks who use animal by-products in the products they manufacture. Really focus on having an in-depth conversation so we can truly explore the issue. To do otherwise is a dis-service to you, your show, and the public. To me it just looked like you pigeon holed your audience into the same space that happens way to often; the simple space this side of complexity.

Oprah, you can do better.

The Benefit(s) of A Snowpocalypse

noreply@blogger.com (Anonymous) — Wed, 02 Feb 2011 18:30:00 +0000

We are getting a fair amount of snow here in Northern Illinois, across the Midwest actually, with still more coming down.

National Weather Service Data

It is nothing out of the ordinary to get snow in my neck of the woods. My family and I actually love the snow. Snow sledding, skiing, snowball fights, snowmen, snow forts, and just all around excellent family time.

Time to Play

There comes a time when you get enough snow to keep you in the house. We reached that time last night and do not expect to get shoveled out until later this afternoon at the earliest.

Family Time
As luck would have it, we needed some supplies from the pet store yesterday (kitty litter, dog items, etc..). Why is this lucky? Well, the fish tanks were on sale and my oldest has been looking into a new pet for some time now. So, viola, we now had a family "project" to take care of during the snowpocalypse last night.

Fish Tank Project. Youngest daughter (blur intentional)

I love dedicated family time. There just isn't anything that compares. To say it is fulfilling is a drastic understatement. Watching my children's faces when they have that aha moment and learn something new or listening to that deep belly laugh are the moments that I will always cherish.

Family Projects
Have you considered working on a family project yet? Here are some ideas that the whole family can participate in when you are stuck at home:

Build a set of Stilts
Start a family tree chart - This is for when your children are a bit older and will require a purchase of geneology software of some kind. But I have found that learning your family history is important. Knowing your roots is important.
Cook Together - I am all about getting kids engaged in the kitchen. It is my firm opinion that starting children off early in the kitchen is a must learn life skill. It is where health begins! There are resources everywhere. Here is one focused on breakfast. I highly recommend a pizza night where the whole family is involved from preparation to clean up. Kids love pizza (in general).
Build an Indoor Herb Garden In One Pot - Anyone who knows me is aware of my love for agriculture so this is the project of choice for me. Obviously this can only be done if you already have the seeds so my suggestion is to always have seeds on hand. You just never know when the agriculture siren will start calling out your name!

So what are you doing while snowed/iced in at your home? Do you have any ideas on what we can all do when we can't go outside? Let us know.

Regards,
Nate J. Taylor
natesuetaylor@gmail.com

Let's Talk About Soil Baby

noreply@blogger.com (Anonymous) — Tue, 01 Feb 2011 20:40:00 +0000

Soil is the most important resource we in agriculture have. There are different classifications of soil, but at the end of the day all farmers are concerned with not only maintaining the soil properties, but also improving them over time. Yes indeed, the farmer is the epitome of conservation. After all, their livelihood depends on it!

Before digging, no pun intended, into one of the processes to effectively manage soil, I want to be sure we are all working from the page that soil does not equal dirt. They are very different. In its simplest form, soil can sustain life whereas dirt cannot.
Dirt is more mineral based with pebbles and rocks. Soil is mineral, plant, fungi, and animal based; an ecosystem in and of itself. Without soil, there is no agriculture. Period. So next time you look around at all the dirt in plentiful amounts, remember that it is just dirt, a filler if you will. And while dirt may be plentiful, soil certainly is not. It is precious and finite. We all should do what we can to take care of the wonder that is soil.

Soil Sampling

There are 4 main aspects of soil sampling:

Collect samples from the proper depth - For example, a depth of 7 inches is used to obtain data on pH, Phosphorous, and Potassium
Collect the proper amount of samples based in the land area in question - This is always a balancing act between information (what you want done) and cost (what can actually be done).
Collect samples from precisely the sames areas of the field - Thanks to GPS (Global Positioning System) and GIS (Geographic Information System), this can easily be accomplished.
Collect samples at the proper time - It is suggested samples be taken at a minimum of every 4 years; however, the farmers I work with usually sample every 3 years. The optimal time of the year to take samples is late summer and early fall.

Sounds easy enough no? Well it isn't really easy to do. You can't just walk out into a field and just start taking cores with a soil probe/auger. There are timing issues, consideration of past fertility application(s), tillage, and field conditions. It is indeed a maze a farmer must navigate and if the 7 P's (Proper Prior Planning Prevents Piss Poor Performance) were ever applicable, it is with soil management. Rightly so, the soil sampling activity is usually outsourced to a company whose specializes in this aspect of agriculture.

This is just one example of what farmers do to protect, manage, and improve their soil.

So what can you do if you are not a farmer? Here are some actions you can take today to make a difference.

Vermicomposting - Start a worm farm and use the end result, known as castings, as fertilizer for your garden. It is relatively inexpensive and will help create actual soil, a living breathing being. In conjunction with creating a bountiful crop you and your family can enjoy, all the food waste you either put down the garbage disposal or garbage can can now be used to feed those hungry worms! A win-win for everybody all around.

Start a compost pile - Gasp! You are asking me to start piling up my food waste in a pile in my yard? Well actually no, not exactly. If you have the land area and can create a compost bin, go for it! But you don't have to have a ton of room to start composting. As a matter of fact you can compost using 2 five gallon buckets as seen here

Or you can just purchase a composter from Envirocycle (Sorry that the video starts upon loading the page - how irritating!!) It looks like this

So what do you do to create lasting soil for your garden and protect this vital resource? Let us know in the comments.

PHOTO CREDITS:

Rent-A-Moose from Flickr

looseends from Flickr

rockcreek from Flickr

Best,

Nate J. Taylor

natesuetaylor@gmail.com

Social Media Makes You Less Human?

noreply@blogger.com (Anonymous) — Tue, 25 Jan 2011 21:56:00 +0000

I just finished reading an interesting article in The Guardian titled "Social Networking Under Attack As Tide Of Cyber-scepticism Sweeps US." The premise is that technology, specifically social media, is making us less human.

Now I am certainly not in a position to debate this premise from a scientific standpoint as I am not trained in sociology; however, I can provide my own personal experience with the use of this medium in my work and personal life.

Skepticism

To this day, I still have conversations with social media skeptics. The arguments are of this sort:

"It's just a fad"
"It's full of narcissists talking about visiting the coffee shop"
"Only people who are anti-social take part"
"The relationships are not real"

And so on. All of these are nonsense, with maybe the second bullet point holding true in some cases. I actually welcome these discussions as it is an opportunity to share my passion for the use of social media to build and foster strong personal relationships, both professionally and personally. The last bullet point is so far off the mark that you can't even give them points for cleverness.

Skepticism can be healthy, but only if the skepticism is used as a means to gain understanding so good decisions can be made. The end point of skepticism without exploring the actual question at hand leads to cynicism; a vicious circle indeed.

Journey

Since I first began my journey (and loving every minute of it!) in social media, I have been steadily increasing my marketing and product development skills. How you say? Easy. From the collective knowledge sharing of my network both virtually and in-person. I am fortunate to have my network and I have worked damned hard to build a trustworthy group of people I can rely on. Another thing I have learned about social media is that it is chock-a-block full of highly skilled individuals graciously sharing their insight. These resources are immeasurable and I value them highly. Along my path I have made mistakes, learned a great deal, and discovered that the relationships that started in the "social world" (ie Twitter, LinkedIN, etc..) really grow to become even stronger after you meet in-person.

I am still on my journey and love the road I am on.

Less Human?

So, I keep asking myself how social media is making me and others less human. I don't see it for the predominant amount of users, at least not the people I interact with. It is best to demonstrate this with an actual current situation; The Agchat Foundation. This group, founded by farmers for farmers, is as human as you get. We are fairly new and have already conducted two hands on seminars/workshops, spoke at a 140 Conference, engaged with the ag community and consumer community at the grassroots level, and have really ramped up the overall social engagement. And anyone who is involved in agriculture knows that it is all about relationships. It is the hand shake and honest discourse that matter. And thanks to the social media tools at our disposal, we are able to reach out across geographic boundaries that once were a hindrance and make a personal connection with actual, well you know.....humans!

I don't know if being connected all the time is changing the way our synapses are firing off in our brain or if it is making it impossible to focus for more than five minutes at a time, but I do know this. I wouldn't trade my experience so far for anything. I have met people that will be friends of mine for a long time.

So what do you think? Are the folks that are connected actually disconnected? Let us know in the comments.

Photo Credits

Surly Amy

Philipp Klinger

Regards,

Nate J. Taylor

natesuetaylor@gmail.com

Who Needs The Freeway Anyhow?

noreply@blogger.com (Anonymous) — Sun, 23 Jan 2011 16:15:00 +0000

As most of you know, I am involved in a new startup, IntelliCrop. As such, I am on the road quite a bit and recently had the pleasure of visiting with colleagues in Waterloo, Iowa. I always enjoy meeting with fellow aggies to discuss possible projects/businesses we can collaborate on!

As is customary, I plug the address into my Garmin, load up on coffee, grab the audio-book of choice (a James Patterson novel this time), and hit the road watching my house in the rear view already missing my family. Naturally this is the route the robotic voice inside the little navigation machine took me:

Pretty standard for heading into Iowa. Hit I-80 and "go west young man." I have made the I-88 to I-80 trip more times than I can count and I still love the farmland and farms I can view from the road. In conjunction with that there are a great many businesses along the interstate that are involved in agriculture, like OEM's, cooperatives, input suppliers, and dealers. Seeing all of this always gets my gears turning as if their gear ratio was 1:100. I also really like the wind towers along I-80.

And I would be remiss if I didn't mention the Iowa 80 truck stop. It is the largest truck stop in the world located in Walcott, IA just off Exit 284. If you ever find yourself near there, pull off, stretch your legs, fill up the tank, and take a quick stroll through the establishment.

After arriving, we immediately dug in to potential projects and opportunities. Good times!

As I was leaving Waterloo, I pulled in for the normal fill up. I told my Garmin to take me home and off we went. But this time the little robotic voice had different plans. Instead of heading back on the interstate, the path home was down route 20.

And what a beautiful drive home through rural america. The drive was peaceful and absolutely beautiful through the rolling hills and small towns. Magnificent antique shops, farms, grain facilities, family owned restaurants, and city halls were littered across the landscape. I felt like I was driving through a little slice of heaven and I found myself waxing nostalgic. And who doesn't like to do that every now and again right? I reflected back on the many times I worked hay fields, worked with livestock, and mucked out stall after stall. I welcomed the warm feeling and thought how lucky I was to be involved in agriculture.

I was jolted out of my trip down memory lane by the beautiful view just east of the Ulysses S. Grant home and tourist site. I just had to pull over and take a deep breath feeling the brisk -4 degree air hit my lungs. Here is the location:

So the next time you find yourself on a trip and can spare a few extra minutes of time, find a route that will take you through small town America. The towns are quaint, the scenery is marvelous, and the opportunity to view the wonders of agriculture is something you just shouldn't miss!

What Social Media Taught Me In 2010

noreply@blogger.com (Anonymous) — Wed, 29 Dec 2010 05:59:00 +0000

The year 2010 is coming to a close and man what a year! My time at ZedX came to an end as I, along with 3 dear friends of mine, started a new company, IntelliCrop. We are currently down in the development weeds and I am grateful for the talents of Travis Pettijohn and David Faivre. Their dedication to quality in both the architecture and code cutting are second to none. And our managing partner, Steve Faivre is a true visionary. The way he speaks about innovative product ideas as if they "are" is inspiring! So, to the team at IntelliCrop, my hearfelt thanks for allowing me to be a part. I am itching to get to market so I can test some of my theories on leveraging new media in our marketing activities. The sooner we get out there, the sooner I can make the mistakes required to be a successful company! But I digress...

I have been heavily involved in the social landscape for two years now and the first thing that comes to mind is WOW. I have learned a great deal. Here are my top five:

Influence

This particular concept is certainly difficult to measure in the social world. Information is disseminated so rapidly across many different places that it is difficult to actually measure it. It was hard enough to measure how influential someone was in the "real" world, much less the virtual world. The excellent work by Brian Solis (@briansolis) is THE source to gain an understanding on the topic of influence. I frequent his site often to gain insight and I suggest you do the same if you are serious about integrating new media into your marketing, PR, and sales activities. I expect influence to continue to be a much talked about topic in 2011. And rest assured it is something I will continue to learn more about and use as I put together marketing plans for our new business.

Community

Courtesy of University of Saskatchewan

I was born and raised in Tin Top, a small Texas town. I now reside in Sycamore, another small town in Northern Illinois. The concept of community is important in both locales. With the ubiquity of the Internet and the rise of social media, community is no longer constrained by geography. There are individuals and companies working diligently to build communities all across the web. These virtual communities are just as strong, if not stronger, than the geographically constrained communities. A marvelous example of a virtual community is The Agchat Foundation. This community, of which I am a part, is composed of individuals and organizations involved in the business of agriculture. We all share a common bond whose strength is derived from the passion the members have about all facets of agriculture. I have learned that, as the famous Roald Dahl stated in his awesome book James and The Giant Peach., "Marvelous things will happen." when people believe in what they are doing and work together to build a strong community.

It's All About The Customer

We in the business of marketing have heard this mantra for decades, and it rings as true today as it did "back then." But now it is more important than ever to do more than just repeat the mantra in board meetings. We must give up control, which is a hard thing to do because in the social world, we never really had control anyway. Our customers did and still do. They have control of our brand and the messaging. So make your tweets, facebook posts, and blogs about the customer rather than your company. Be genuine in your messages and really, I mean really, provide content that is customer focused. As marketers, we have access to the largest focus group in history! Take advantage if this wonderful situation. Let your customers know you are all about what they want, need and desire. Be giving in your knowledge and accepting of criticism. Trust me, they will take it from there.

Remember, It's A Conversation

Courtesy of @briansolis and @JESS3

How may times have you thought "Man I really wish I could just sit down and talk to him/her?" I know I have on numerous occasions. Social Media has taught me that it is easier to "sit down" and have that conversation. I have always been the type to interact. I really love networking and, most of all, I love talking with my prospects and customers. I yearn to hear from them and truly want to help make them be as successful as possible. It almost borders on the selfish as I get a great feeling when I make my customers life easier. And the only way that can happen is by having a conversation. A conversation, by definition requires at least two people/groups so if you do automate some of your social media efforts, please remember that there is NO SUCH thing as autopilot. By all means, automate where it makes sense - (side note - I automate some of my messages and accounts like @AgBlogFeed and @WineBlogFeed), but always remember to inject yourself into the equation. Engage people, ask questions, learn from them, and share your knowledge.

The Clock is Ticking

If this past year has taught me anything about the social media landscape it is this: The clock is ticking. The time to get involved in social media is NOW. People are talking, building communities, and becoming more social. Decisions are being made. So don't get stuck in the traffic. Grab a cup of coffee and move over into the HOV (High Occupancy Vehicle) lane with the rest of us. Dive in feet first, get your hands dirty, cultivate the "social land" and watch what grows. You will be astounded.

As I move in to 2011, I will continue to cultivate the friendships I have been blessed to gain during 2010 stemming from my social media activities. Come join us, learn with us, and share with us. Here is to a fruitful 2011 folks! Go out and make if a fantastic year.

Enter The Agchat Foundation

noreply@blogger.com (Anonymous) — Fri, 24 Dec 2010 16:24:00 +0000

I have the pleasure of serving on the advisory board of The Agchat Foundation. As such, I have created freindships that otherwise would not exist given the simple fact of geography. For this I am eternally grateful. But The Agchat Foundation serves a much greater purpose for the agriculture industry as a whole.

The State of Social Media

It is now common knowledge that social media is here to stay. It is not a fad. Businesses are leveraging multiple social media platforms to build and monitor their brand, interact with their customers, conduct customer service, and much more. Individuals are using these same platforms to share their knowledge, life, and connect with like minded individuals from disparate geographies. One of these platforms, blogging, is an excellent way to share your story. And people are reading blogs multiple times a day.

So if you have not considered making the leap into blogging, what are you waiting for? Folks want to hear what you have to say. They love original, insightful, personal content. Don't believe me? Look at this:

If blogging is a bit overwhelming, you can also have a go at micro-blogging; The tool most used for this is Twitter. Twitter quickly became the social media platform in 2009-2010. People are sharing, sharing, and sharing some more; everything from how to tips, recipes, day in the life, technolgy trends, planting and harvesting activities, and family life. The sheer volume of tweets is astounding.

And let's not forget about Facebook, one of the most, if not the most, popular social media platform in the world.

Enter The Agchat Foundation

The Foundation was formed by farmers for farmers with this mission: Empower farmers and ranchers to connect communities through social media platforms. As you can see from the aforementioned data, social media is here to stay and is only going to become more ubiquitous in our every day life. The farmers that started The Foundation knew full well that the agriculture story needed to be shared. Not only that, it was well understood that the best folks to share the story of agriculture were farmers and ranchers.

In the coming years I firmly believe that The Agchat Foundation will play a critical role in connecting farmers and ranchers to the general public. It will be instrumental in educating the agriculture community on the use of social media and it's importance for farmers and ranchers everywhere.

I encourage you to visit The Foundation website. All of the vlunteers are here to help you enter into the "social world". Let their be no doubt that YOUR story is important; People want to hear from you, and the only person who can share your story is......YOU!

Source(s): All charts are graphs courtesy of HubSpot

A New Ag Adventure

noreply@blogger.com (Anonymous) — Mon, 13 Dec 2010 15:05:00 +0000

As you may have heard a group of us, namely myself, Steve Faivre, David Faivre, and Travis Pettijohn formed a new company called IntelliCrop. This is taken directly from the IntelliCrop website:

IntelliCrop solutions are internet connected, map based products with intuitive, streamlined interfaces. Focused on usability, IntelliCrop provides customers with simple value added opportunities instead of complex "work added" products.

We give a great deal of thought into the design of our service(s) to ensure they are customer focused and value-added instead of "work-added". And this is not a simple task. Given the magnitude of the decisions our customers must make and the ramifications when things do not go according to plan, it is vitally important that accurate, reliable information is available and easy to use. IntelliCrop's product design, at it's core, delivers on this principle. Every product/service we develop must explicitly deliver on accurate, reliable, easy to use information.

Anyone working in the field of agriculture fully understands that two of the most important data sets used in making decisions is weather and soil data. There are certainly many more data points; however, weather and soil are often the most difficult to integrate into the decision making process, much less "combine" together to aid in decision making. This pain point can now be dealt with due to the fact that technology has advanced enough over the past 5 years to allow for the processing of massive amounts of disparate data sets.

Speaking of data sets, agriculture, for the most part, isn't necessasrily lacking on data to make decisions. The continued innovations in precision agriculture show quite clearly that we are getting better at collecting massive amounts of data. Now what? The challenge comes in when trying to integrate all this data into a decision making process without cumbersome "work-added" tasks. In many instances our customers must navigate to multiple websites to get their information; This information is many times at a lower resolution than what is needed to make good decisions.

IntelliCrop aims to change this by focusing on data integration and data fusion. We will "fuse" data sets together, display them utilizing the latest GIS methodologies spatially and temporally, and ensure our customers can easily integrate our product into thier current business processes.

Know The Land. And Decide. What Can You Get Done Today?

Please stay tuned in for further updates as we prepare to launch our product in the spring of 2011. Here is a direct link to the latest press release (you can also find it in the News section of the IntelliCrop website.)

If you would like more information you can:
Use the Contact tab on the website
Reply to this blog post
Post a message on our Facebook Page
Find us on Twitter
Email Nate Taylor at nate.taylor@intellicrop.com

Farmers, I THANK YOU

noreply@blogger.com (Anonymous) — Tue, 23 Nov 2010 20:09:00 +0000

Thanksgiving is upon us, and I just love this time of year. Waking up to a brisk autumn morning looking out onto the beautiful countryside of harvested fields and freshly raked piles of leaves is invigorating. It is both tranquil and exciting all at once.

I am fortunate that I get to see, touch, and smell these fields. It adds to the connection I already have with agriculture and serves as a reminder that farming isn't for the faint of heart. I am privileged to work with the farmers across this country and intend to continue working with them in bringing food to plates around the world.

As you may be aware, The Agchat Foundation started a campaign called #foodthanks. If you are not aware, read my previous post and go to the Foodthanks site. The idea behind it is to remember that the food on your plate was produced by someone. I, for one, am very thankful that there are folks out there who produce more than what they need for their family so my family can have safe, affordable, nutritious food. So to all the farmers out there..please accept my

FOODTHANKS

So take some time and express your gratitude and foodthanks to the hard working women and men producing our food.

Thankful to be in Agriculture - Giving my Foodthanks

noreply@blogger.com (Anonymous) — Fri, 19 Nov 2010 22:08:00 +0000

I am grateful. Grateful for my family, friends, health, clean water and air, pets, and a myriad of other sensational aspects of my life. Have you reflected on what you are grateful and thankful for? Try it out and focus your energy on being grateful. You will find it really impacts your outloook on.....everything.

On a professional level, I am extremely grateful and thankful that I participate in agriculture. Almost everyone I meet in my field has a burning desire to do what they do; this is what agriculture does to a person!

As on can probably tell, this post is focused on giving thanks and expressing gratitude. Thanksgiving is right around the corner after all, and I want to show you a great way to share your gratitude to the hard working women and men in agricuture that provided that safe, healthy, affordable, nutritious meal that is on your table and plate.

It is called #Foodthanks (ignore the pound sign if you do not participate on twitter - and if you don't you really should). The website is http://foodthanks.com/. Stop reading this post now and go check it out. It provides you with 5 different avenues for you to express your thanks to farmers and others in agriculture.

Simulating the passing of time

OK - so you have now gone to the website. See how easy it is? I will also add that if you have any questions, I mean any please let me know. I would be ecstatic to assist you.

Here is my video on giving Foodthanks. It is my first go at capturing video for my blog.

Retail, Farmers, and Marketing

noreply@blogger.com (Anonymous) — Sun, 17 Oct 2010 18:28:00 +0000

During our family movie night yesterday I saw a commercial for Dominos Pizza called Behind the Pizza. Here is an article from Associated Press with an overview of the approach Dominos is taking with this new marketing program.Image via Wikipedia

From the AP article:

A marketing campaign premiering Wednesday night will highlight the ingredients by showing customers in a focus group in what they think is an office. Its walls come down and they realize they're on a dairy farm, complete with cow and a farmer in Blanchardville, Wis.

As you can see, Dominos is continuing it's marketing messaging that, yes their pizza needed improvement and this is what we are doing to improve it.

What interests me the most is the fact that Dominos is involving the farmers supplying the ingredients. In my mind this is a key differentiator from other programs that just talk about where (read this as geography) their particular ingredients come from. I support educational marketing programs that adds some bit of transparency in the process, but nothing is better than consumers interfacing and learning from the actual producer; nothing!

Since this is relatively new and the actual site and program elements are in their infancy, it is still to early to determine how Dominos intends to create this bridge between consumers and farmers, but I will be watching this play out. And it is only a first step, albeit an excellent one if farmers are fully involved.

So go for it Dominos. Involve your suppliers (farmers) as you continue to implement this program. We, as consumers need, scratch that, have an unmitigated right to know who is producing our food.

I look forward to hearing more from farmers as they share their farming story.

So dear readers, what do you think of this approach? Do you think Dominos will continue to put the farmer(s) front and center in this campaign? Do you have any suggestions and ideas?