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Sun Tzu and the Art of Business: Six Strategic Principles for Managers

2007-09-20T09:00:00.000-07:00

by Mark R. McNeilly

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Publisher: Oxford University Press, USA (2/28/2000)
ISBN: 0195137892
Edition: New Ed
Paperback: 272 pages
Dimensions: 8 x 5.3 x 0.6 inches
Average Customer Review: based on 14 reviews.

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, ATandT, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

7 Tips to Working at Home Successfully

2007-09-02T06:59:00.000-07:00

HighEdWebDev conference. This year the conference has moved to downtown Rochester and should offer more to do each evening. Earlier today, three colleagues from Penn State and I did a second run of our Paper Prototyping workshop, the first being earlier this year at [...]
Education Task Force Interviews. The Web Standards Project Education Task Force has published three interviews since the first of the year.

Usability and Paper Prototyping. Today, at the Penn State Web Conference, a group of Web Professionals at Penn State had the opportunity to present a workshop on usability using paper prototyping.

Refrigerator Art. My grandson, who recently celebrated his fifth birthday has created his first, real piece of refrigerator art. I'm proud to say that he drew a picture of his family. A quite like his rendition of my hair.

CSS Hacks. Tantek Çelik has written an excellent article exploring CSS hacks. He covers a lot of ground and wraps up the article by stating that one should write cross browser validating code. He cautions developers only to use CSS hacks and filters at a minimum. He finishes the article asking all of us to keep up [...]
HighEdWebDev Report. I recently attended the HighEdWebDev conference in Rochester, New York. As part of my work with the Web Standards Project Education Task Force (WaSP EduTF), I wrote a report on my experiences and observations at the conference.
Beyond New Professionalism. As a member of the WaSP Education Task Force http://www.webstandards.org/act/campaign/edutf/ , this article has been cross-posted from http://www.webstandards.org/buzz/archive/2005_11.html#a000591 to take your comments (Original article written by Holly Marie Koltz). In Molly’s recent WaSP buzz, Web Standards and The New Professionalism she offers: Today, I want to express that I believe that this new professionalism means taking [...]

HighEdWebDev 2005 - Conclusion. HighEdWebDev 2005 has now ended and I’ve made my way home to Central Pennsylvania. The opportunity for me to attend many conferences has never been available, so this has been one of the few conferences that I have attended. That being said, I have only one word to describe this conference; superb. I’ve been to [...]

HighEdWebDev 2005 - Day 3. Day 3 at HighEdWebDev and more excellent presentations. Jon Linczak gave an excellent two hour presentation on Lenya and it’s deployment at Hiram College. Jon covered a lot of ground and mentioned more than once that everyone should be using web standards in their work. After lunch, Rose Pruyne’s presentation on “Roll Your Own Content Management [...]

HighEdWebDev - Day 2. Day 2 of the HighEdWebDev 2005 conference is well underway.

Read from: http://education.knowledgewalley.com/

Business: Planning For Growth

2007-08-30T02:16:00.000-07:00

by Paul Lemberg

Are you planning your business or are you planning your growth?

If you are like many high-performing business people, you have an annual ritual to set your plans for the coming twelve months. Some people do it in December, others at weird, miscellaneous times of the year, but most -- me included -- tend to do it the beginning part of the New Year.

It doesn't matter exactly when you do this, but it is important you do it sometime soon. It has been said all the way back to the time of the ancients: goals and written plans for their attainment are the surest way to speed up your accomplishments. So skipping this step is not an option!

As you buckle down to this critical task, consider: are you planning for business as usual or are you planning for wonderful, extraordinary, growth? Many people feel kind of beaten down by the past three years of economic mis-performance and think a year in which profits don't retreat will be a good year.

Others--most people--will plan to do something very much like they did in 2003; perhaps they will try to do it a bit better. They may look at the surplus resources they have available (if any) and try to figure out how they can eke out a little more performance, profit and revenue -- without taking any big risks or doing anything radical. And for the most part, it will be business as usual.

Ho hum...

Don't be either of these types...

Plan to do something extraordinary!

Plan to extend or expand or excel.

And regardless of the economic forecast--which in the US is good, and in other places not so good--plan to create a breakthrough in your business.

Sounds good... How?

First, some fundamentals. Unless you have invented something never before seen in the world, there are only four components to having a profitable business:

1. Have a large enough--and rich enough--market;

2. Have products or services your market wants and is willing to pay for;

3. Have a cost efficient way to obtain (and deliver) the product or service; and,

4. Have a cost efficient way to sell your product or service.

And regardless of what you may have heard in the past, there are only three ways to increase your revenue:

* Sell to more customers;

* Sell more to the same customers with each transaction; and,

* Sell the same customers more often.

Think about it...

Because while all of this may seem obvious and trivial, careful consideration of these seven simple statements will provide you some mighty powerful insights into how to have a breakthrough in your business.

Second, your job is to turn these statements into the right questions.

Questions like, "How can I sell more customer?" Or, "What services can I add to my product mix to increase the size of an average transaction?" Or even, "Am I selling to the right (large enough and rich enough) market?"

Asking the right questions will fire off thought processes that can make you money--lots of it--provided you answer the questions and act on your answers.

Say your business sells software to plumbing supply houses. You expect the pace of building to cool off a bit this year because of global interest rate increases, which will mean that your customers will have less money to upgrade their computer systems this year. "How to sell to more customers" might not be the right question this year. But asking "how can I sell more to my current customers" might lead to an idea to develop a coaching or consulting service that helps them increase their profits--by using your software--even in a down plumbing supply market.

You could potentially sell this service to every single one of your customers! That would be some breakthrough.

And asking, "how can I sell to my past customers" could yield an additional windfall as those guys will really need your help.

Or perhaps you sell web-based information to stock market traders, and the market is heating up again. You know that more "players" will be entering the game, and you know most of them will lose their shirts (again) if they don't get some help fast.

Asking "how can I cost-effectively sell to more customers quickly" might lead you to some powerful joint-venture strategies. And thinking about joint ventures could lead you the question '"how can I provide value to my competitors' products" which could open up a whole new market for you. Another breakthrough.

Can you see how asking questions will help you plan for extraordinary growth?

The right questions, answered in the proper order gives you what I call a Growth Strategy Roadmap. This process will direct your thinking to create breakthroughs on demand. Sound impossible? It's not... I have seen it work over and over. In fact, I've been helping people grow their businesses for years--by showing them how to ask these critical business-building questions.

The third thing you must do, after you ask the right questions, is invent answers to those questions... and then you have to act on those answers. Of course, putting together an effective growth plan is a time consuming process, and there are lots of places for missteps that will lead to bad conclusions. But the benefits can be huge.

Taken from: http://www.getmyarticles.com/

Business: Tax Tips For Small Businesses

2007-08-24T18:13:00.000-07:00

by Baron Grove

The INTERNAL REVENUE SERVICE has come out with a especial(a) program known as STEP, or Belittled Stage business Taxation Education that you tin read to understand the overall taxation structure. At that place are a few things that tin can be done to make sure that the process of filing your taxes is smooth and easy. New York, NY (PRWEB) April 6, 2005 tips Don't the complexities involved in doing your taxes bug you, specially, if you own a belittled stage business. Following and getting familiarized with the guidelines laid down by the for diminished businesses is very crucial. In case you hire other employees for your occupation, you should attach two forms on your, as well as your employee's, behalf. The W-4 form gives the details of the withholding allowance and the filing status of your employee to the .

W-4 form is better known as the Employee's Withholding Allowance Certificate. The other of import document to be filled up is the Form I-9 that gives the proof of eligibility of every employee to work in the United States. It's besides known as the Immigration and Naturalization Service (INS) certification. In case you've any confusions or queries regarding filling up these forms, you toilet directly call up the INS. In that location lavatory be nothing like getting familiarized with the burdensome procedures for little businesses.

You lav directly contact the either by calling them, or by mailing them online. You'll then be able to get the information that you motivation on the deductions that you motive to make, the cost of depreciation on your machinery, and queries on how to fill up the different forms. Logging on to the Diminished Byplay website might answer your questions. The has framed a particular(a) program known as STEP, or Little Occupation Task Education that you john go through to understand the overall structure. Thither are many state governments that offer limited deduction packages to many minor line of work owners.

You privy check from the local authorities approximately these incentives and fill up your forms. Be careful close to classifying your employees in forms. Sometimes the mixes up the actual employees with the contractors. Therefore, you should be clear just about the process of classification. Another tip for modest businesses is that you should be aware of the sales that is applicable on your kind of commercial enterprise. The onerous authorities want to check your permit that enables them to collect the sales .

Not having a permit, or authorization is considered to be a criminal offence, so you should get registered as soon as possible. In ordering to file your taxes, you should be prepared with your documents and paperwork. The audit, stubs, records, licenses, permits, receipts, and the other documents should be placed in order of magnitude. Organizing your documentation is too authoritative.

Other than following the above mentioned tips for small-scale businesses; you likewise demand to maintain an purchase order in your business sector. Maintaining your accounts and other documentation, keeping a track of the filings by your employees, and accessing your beforehand with the help of your accountant, will save time and money.

Taken from: http://www.getmyarticles.com/

Home Business Success!

2007-08-13T07:56:00.000-07:00

HOMEBASED SUCCESS

Think you can start a homebased business with only an idea and no money? Bob Lasseter did and expanded it to over 210 franchised locations in 40 States, Canada, Puerto Rico, Bermuda and the U.K. before selling it for $1,250,000. How did he do it? Bob had an idea to provide preschool computer education to children ages 3-5 who attending local childcare centers.

While he had no money to start up he did have a computer. He created a flyer to be distributed to parents and went out to contact his first childcare center. The idea was to have a monthly 40 minute class of 6 children with each paying $8 ($48 for 40 minutes) with the hopes to do 3-5 classes daily depending on the size of the center. The very first center he approached agreed to let him provide the service and he did 5 classes ($240) and was home by 1:00pm...Full time money for part-time work! Bob thought that if he could do this then it was a concept that could be accepted across the nation and within 3 months he had 6 others who purchased the concept from him and he was on his way. A few short years later after having over 210 others learn his procedures he sold CompuCHILDUSA for $1,250,000!

Taken from: http://www.getmyarticles.com/

Work From Home Today There Are Many Possibilities

2007-08-11T00:33:00.000-07:00

by Ove Nordkvist

Work from home ideas. Working from home can be like a dream come true. It will offer independence and flexibility in your schedule. Work from home & making money Online. Well, how many times have you thought about making money the easy way and how many times have you trashed the idea, convinced that it's just a dream and not possible in the real world. Now, the revolution ininformation technology has at last made the work from home dream a real possibility.

Picture yourself owning a business, being your own boss, working at a schedule you set yourself. If you choose it, you'll never have to set an alarm clock again. Imagine a business that's fun and exciting to work. This can come to a reality if you convert a hobby or an interest to a thriving work from home business.

Working from home will enable you to be flexible in your work and life planning. The revolution in Information Technology has made your dreams of your own home based business achievable. However, it,s not only positive to be able to work at home, it can for example make your social life trickier, because you won't naturally bump into your friends at work. You have to rely on yourself to get things done, nobody will tell you what to do. You can't count on a regularly coming salary.

Here's a couple things you should consider to make your life easier. Set working hours, it will be much easier to contain your productivity if you have a working schedule to follow. Write down your reasons why you want to work from home in the first place.What do you want to achieve? Use these notes if you struggle to get something done. If your cat becomes your only companion, you'll need to schedule social events as well.

If you think that a work from home opportunity can't be the real deal, then I suggest you change your mindset, because with the advent of Internet technology, the task of making money at home has not only become legally possible but has also become much more simple to understand and realize. So, if you are not satisfied with your current nine to five job, or are just looking for new ways to earn money and supplement your regular income, then I recommend you to research different small business ideas that are easy available.

Taken From: http://www.getmyarticles.com/

Small Business Ideas - Create Your Own Future

2007-08-08T08:28:00.000-07:00

By: ove nordkvist

There are a lot of people who wish to quit their day time job and start their own small business. They don't want to stay in the rat race, They really want to get out, but how do you do it?

The majority of people are stuck in the rut of their jobs, and they seem to be unable to find a way out. One reason is of course that the monthly paycheck from the job establish a security.

Now, all of us have to realize that there is no such thing as a secure job anymore. Solid reliable companies are simply moving their operations to parts of the world that have lower production costs. You'll never know if your job is next to get the chop.

You have to prepare for the worst possible scenario. It's not pleasant reading, but you need to face the the truth. Your 9 to 5 job, which you probably don't like anyway, could be moved to another town, state or even country.

Therefore it'll be wise to make it your priority to start investigating different small business ideas. Now, for sure you dont want to leave your boring job, just to create a similar situation, having your own business working with something you dislike.

When you are about to do something about your current circumstances, you'll want to move to something you enjoy doing. A good tip is to think about things you like to do, even if you not get paid doing it. Fact is, that most hobbies and interests are possible to convert into flourishing businesses. This is essential if you wish to be your own boss and become a successful entrepreneur.

Many people make the mistake to assume that to work for themselves and making all the calls, will be motivation enough, well, most of us need some passion to get the real drive.

This is a big step, so take your time and make sure it's possible to achieve your goals.

Running your own small business can be tough. At start, theres no steady income every month. You are the one who have to take all the decisions, even the nasty ones. You will live through rough times and there will be great times. You just have to be prepared for everything and anything.

It is advice able that you create a plan. Make it very clear what you want and what you will do and stick to the plan. Without a solid plan you're reducing your chances of success. I know it may sound intimidating to have to start with the tedious task of making a plan, but it don't have to be that hard. here's a few pointers:

Find out what youd love to do, even if you don't get paid.

Make a long term goal - how do you picture yourself and your business in ten years?

Set your financial goal - this need to be in steps. How much do need to make six month from now? one year? five years?

Now you know what you want to do, and what you want to achieve. It's time to evaluate some small business ideas!

Forex: The Keep It Simple Stupid Guide

2007-08-06T09:54:00.000-07:00

by: Jim Wilson

A wonderful way to diversify your investment portfolio is to learn forex trading. Many new investors have discovered the world of foreign exchange trading to be an exciting new challenge. One that is filled with rewards that are beyond what they were achieving as stock traders. Currency forex trading is a great way to branch out into new investments. Experience a completely new world of investing by stepping outside of the chaotic domestic economy.

The unique thing about the forex market is that it never closes, if you feel like trading at 2am it's not a problem. Unlike with other markets, such as the stock exchange, you can continue dealing with the currency trading market without worries over it closing at the end of the day. Websites give you 24-hour access to monitor what has been happening in the world currency markets at anytime. Through these sites you are able to learn all the basics about the market.

The websites will include tools and tips to guide you through the beginning steps of trading. This is a clear advantage because you can hone your trading skills before laying down your own money in the market.

When you think of it, the forex firms are training you to become skilled at trading for free by providing guidance, demos and news at no additonal cost. In a short while you will start feeling confident in trading and investing in forex. It only takes about $300 to start getting some good returns.

Learning forex does not require that you have a degree in economics or that you study the markets for years. The forex trading websites have made it easier for you to become successful. Forex brokers will give you access to the market for your currency trading.

Just like stock brokers, they can provide you accurate information and advice on how to deal with Forex trading strategies. Advice includes all the aspects of the Forex trading market which extends to research approaches and technical analysis to improve the member�s trading performance. Naturally, because this market has apparently been providing a great return on investment, large financial institutions have been proactively monopolizing the market.

However, with the trading firms, small-time individuals also have the opportunity to earn money through Forex trading brokers. As I mentioned earlier, the online firms have been providing powerful website tools to become familiar with the whole idea of the currency market.

Your choice of Forex trading broker will largely depend on your need in the trading market. Many brokerage sites will provide trading simulators and expert advice as well as research and analysis designed for first time traders. Furthermore, these websites typically provide experienced online Forex traders who offer in-depth advice to forex traders of all levels. All of these tools are available to beginners to try out.

You really can earn money by taking the time to learn forex trading. The availability of investment simulators and 24-hour customer support enables new investors to learn quickly. Not only can you be trading in no time, you will also be showing a tidy profit. Start researching forex trading. You might be shocked to see how many large companies are involved.

Taken From: www.articlecity.com

Freelancing as A Career Option

2007-08-02T20:49:00.000-07:00

by: Lewis Low

Home bound workers can either consider telecommuting or freelancing. While telecommuting may keep you out of your home for some hours a week, online freelancing is a good way to make money if you are forced to stay at home. For example, homemakers, part-time students, retired folk, or others who wish to supplement their income from jobs or businesses can all consider freelancing.

Freelance Skill Sets

You can start earning as a freelancer as long as you have skills that someone is willing to pay for. For example, writers, web designers, photographers, and programmers can earn a substantial income by creating articles, websites, portfolios and software from home. The Internet is a hot and viable source of income for freelancers from around the world. Your target customers can be webmasters, online business owners, blog owners etc. For example, blogs and wikis are hot sources of income for freelance writers nowadays, and there's no reason why you can't tap into this market if you possess good writing skills.

Freelance Income

On the flip, your income may fluctuate from one month to another. As with all businesses, freelancing does not guarantee a stable paycheck at the end of the month. So keep a small kitty reserve for dry days or have another source of income for which you can work part-time. Be prepared to accept boring, low-level work initially just to keep the cash flow strong. Once you get a good reputation for providing original, high-quality work at reasonable price, then clients will flock to you.

Freelance Advantages

Probably the best thing about freelancing is that you get to work at your pace, in your own hours, from home, and be your own boss. That means, your shop is open 24x7. And as long as you provide good quality work and meet deadlines, your clients will remain happy with you.

In order to be visible, you also need to be seen and heard in the right places, like forums, blogs, online groups, etc. Spend time everyday to visit such sites because they are invaluable repository of freelance gigs and email addresses of prospects. Alternatively you can sign up with freelance sites like Elance.com, GetAFreelancer.com and Scriptlance.com where you can start bidding on projects and snag a few as early as today!

To conclude, a freelance business is one of the best ways to earn money from home and to work for your own self. If you've got a fair amount of time on your hands, maybe you too should consider freelancing as your full-time career alternative or supplementary income source.

(Hint: While you can find plenty of lucrative freelance assignments on Elance, the other sites mentioned above generally tend to feature lesser-paid projects. However, if you're just starting out as a freelancer, the competition on Elance can prove to be really tough. So you might want to first try GAF and Scriptlance to build up your portfolio, and then go for Elance.)

Taken From: http://www.articlecity.com

"Fear – Your New Best Friend”

2007-08-01T09:36:00.000-07:00

by: Matt Bacak

Do you know the three steps to creating wealth? Creating wealth for your business depends upon your ability to sell, sell, and sell your products and services. Let’s look at the three steps to creating wealth beyond your wildest dreams.
Following are the three steps to creating wealth that will have you raking in the cash:
Step #1: Fear. You need to find out what people fear. If you haven’t created a product then find out what people fear in life and make a product that helps get rid of that fear. If you already have customers then find out their fears so you can create even more products.

Step #2: Promise of relief. So you’ve found out the fear of your customers, now what do you do with this information? You create a product or service that provides relief. You promise that your product will save the day and alleviate their fear.

Step #3: Money. To maximize your sales you need to let people know why you are the person to solve their concerns. You have to provide credibility so that they will give you their money. If you don’t provide credibility then they won’t have faith that your product will actually solve their problems. You can provide testimonials, show results, and give your credentials so they will literally throw their money at you. Fear is a very powerful feeling, so you can use fear to your advantage.

What are examples of these three steps in action? Let’s look at a couple of examples.

Example #1: Do your customers have concerns about earning the most profit from SEO on their website? You could provide an informational product that helps relieve this fear of losing out on money.

Example #2: The diet industry. The diet industry preys on the fear of being overweight and provides an easy relief solution through diet pills, programs, and gadgets. They prey on the fear that people feel like they will never be able to lose weight unless they order their diet products.

Take the lead from the diet industry and uncover the fears of your customers. If you can provide the magical solution, with credibility to stand behind it, then you maximize your profit in no time. If you don’t then you could lose out on thousands or even millions of dollars in profit.

Taken From: http://www.articlecity.com

Are You Famous or Focused?

2007-08-01T09:29:00.000-07:00

Are You Famous or Focused?
by: John Di Lemme

Are you famous or are you focused? Let's start with "famous". When people look at you, what do they say that you are famous for? Are you famous for procrastination…negative words…poor time management…What are you famous for?

Let me share with you what I am famous for. I am famous for consistent, structured, focused daily strategies and techniques to live a victorious life. I know…that is a pretty strong statement! You see, I would rather be "focused" than famous. I am focused on success.

I am focused on assisting you in achieving you dream and discover the greatness that is inside all of you! Forget about being famous, let's be focused. Be focused on your dreams…be focused on providing for your family…be focused on building a huge team…be focused on Finding Your Why! Let's commit today to become focused and start changing people's lives.

Millions of people world wide watch shows like "Who wants to be a Millionaire" or "Lifestyles of the Rich and Famous". The interesting thing is that everyone sitting on the couch with a bag of popcorn watching these shows are broke. Why? Because they are famous for sitting back and watching shows on other people being famous. How about we flick the switch in life from famous to focused.

Stop dreaming of other people being famous and start being focused on your own destiny! You must laser-focus in on your success and demolish procrastination and create action. Demolish resolutions and create results! Let's demolish fear and create faith!

How is this all possible by simply being focused. How do people become gold medalist, super bowl champions, etc? They take charge of their lives, hire a coach and become focused. What are you? Who are you? Where are you going? How are you going to get there? More importantly, why are you not focused?

Those that know their "Why" are very focused. I am focused on my Why of changing lives of Champions worldwide through my coaching, mentoring, seminars and success library and creating massive success in those Champions lives! Do not allow famous to get in your way of being focused. Make a commitment today to forget fame and become laser-focused!

Let's get focused and know your Why! Let's go out and impact the world one heart at a time. Focus creates success and Fame creates problems. It's your decision…become focused and live your dream!!!

Taken From: http://www.articlecity.com

The Magic Move to Being in Business

2007-08-01T09:25:00.000-07:00

The Magic Move to Being in Business
by: Heather Dominick

Lots of entrepreneurs that I speak to spend a lot of time "being busy." They're attending meetings, answering emails and a ton of activity that fills up their schedule. They have great ideas in the middle of it all, but are so overwhelmed they fall into "productivity paralysis" and are just plain perplexed about how to really get to that next level. There's a magic move to being productive and profitable in business that no one is talking about.

Before we get to the "Magic Move," we have to first acknowledge that as an Entrepreneur you should always be striving to work on your business rather than just in your business. You open up the energy around this by setting up systems. This approach allows you to be set up for growth and actually implement all those fabulous ideas you have. For example, if you're an acupuncturist instead of only treating patients all day you can explore ways to treat and reach more people at once-leveraging your time and your income. Strong systems in your business operations will create that space. I have entrepreneurs I coach who either set up or strengthen their systems as a must. For the sake of this article, we accept that as a given. Now, step into the magic move-the one that has you in joy with everything you're doing, rather than just trying to catch your breath and stay one step ahead (or filing you your time with "stuff" because you secretly feel lost about what to do next).

Often, I've found that even when you have the tightest of systems, you can find yourself feeling like something is missing. Your energy is a bit blah and you don't feel jazzed to create. Even though the systems are crankin', you feel stuck. Just about every time I hear this from an entrepreneur, I know the magic move is missing; there isn't anywhere in the systems that allows for time to just be. Incorporating this move makes all the difference in the world and it's the one that is most resisted (including myself at times). Interesting, right?

Let's get clear about exactly what I mean by "time to just be." I'm not talking about time to watch TV or be with family and friends-although this is important and should be part of your systems, too. I'm talking about time to really connect to that part of yourself which is a direct connection to divine, inspired action. These are the ideas, solutions, and "how tos" that cannot be conceived of, created, or tapped into when you are busy "doing" and "going 24-7." And it's the powerful, magic move that no one in business is talking about. Frankly, I believe it's because they're scared to.

Traditional business doesn't operate from a place of stillness. The battle cry is, "if you're not in motion, you're losing money!" Meanwhile, money is being left on the table everywhere because folks are rushing by and too busy to see it. Even all the latest buzz about the Law of Attraction is filled with insistence to, "use this tool, this exercise, this strategy." Be sure to understand, these are very helpful, but the point of them is often lost; to bring us to that deep place of knowing that comes from being able to be.

Every time I've coached a client around this magic move more money has appeared. I have one client who just created $4,500 in a half day. The inspiration to pursue this means would never have appeared had she just still been going, going, going. It works.

Call To Action:

Start by scheduling some "be" time. Just take it and see what happens.

Write down anything that comes to you.

Let it go and then return to it a week later. Mark what that experience is like (you might be surprised what happened in the week between!).

Taken From: http://www.articlecity.com

Your Greatest Asset

2007-08-01T09:21:00.000-07:00

by: Joe Heller

Your greatest asset is your own customer list. These people have already purchased something from you in the past. If you've delivered as satisfactory product, they are very likely to buy from you again.

The easiest sale you'll ever make is to an already established customer of yours. They already trust you. They feel comfortable in dealing with you. You've delivered what you said you would so a certain degree of trust has already been established. Your customers are probably quite confident that you wouldn't sell them something that wasn't in their best interest.

The high road to increased profits always takes the route of established customers. There's always an expense associated with finding a new customer. Regardless of the marketing method used there's always an investment required in establishing a customer whether in terms of real dollars or human capital. Once you have a customer, any subsequent sale is made without the cost of locating that customer. The cost or finding a new customer is proportionally much higher than the cost of retaining an existing customer.

Keys To Success

The secret of capitalizing on your customer base is to continually feed them with new products and services you know they'll want. This is no time to diversify into completely new areas. Everything that you make available to your customer list must be compatible with what made those people customers to begin with.

Whatever subsequent products and services you offer must be related in some way. Think of your customers as belonging to a specific group. They're gardeners or small business owners or health enthusiasts. Whatever you offer must fit that product niche.

Always be on the lookout for new things you think your customers would gladly pay for. And give customers first crack at any of these new products and services. If you can offer a discount, that's even better. By letting them in on new products and services, you're giving them priority customer status, an added value of doing business with your firm.

Be careful not to overdo it. You don't want to annoy anyone, least of all your customers. Allow enough time and space between customer contacts. How much time you allow between mailings or calls depends on the nature of your business.

Examples

When a clothing store receives a shipment of new designs, they should first notify all previous customers who've purchased in the same price range. All the store has to do is contact these customers by phone or by mailing invitations to a special event where this new line is unveiled. Suggest to customers how additional new outfits can be created by mixing and matching and you've provided an extra service that will help retain customers.

This approach would seem natural for a wholesaler who relies on distributors or retailers to act as re-sellers. By showing your new merchandise and suggesting ways to move more of it, you're providing a valuable service while keeping in touch with your customers.

A self-published author of book on camping tips, should come up with natural additions to his product line to sell to buyers of his book. Things like maps of parks, local facilities, lists of "must-see sites" or specialty camping equipment, could all be add-ons made available to the author's buyers.

One final note; in order to start making more sales and build your business empire – you must become an avid student of lead generation and marketing strategy – the high-payoff items necessary for you to magnetically attact new clients to skyrocket your profits.

Copyright (c) 2007 Joe Heller

Taken from: http://www.articlecity.com

The Secret to Becoming Rich

2007-08-01T09:03:00.000-07:00

by: Elise Fisher

Napoleon Hill, the author of Think and Grow Rich, believes that a person does not have to be a genius to become rich. Any person can become wealthy if he thinks positively and has a deep desire to achieve his goal.

Positive Thinking: You must see your financial dreams and know that you will be able to attain them. You must already own them.

If you begin making up every rationalization under the sun why you can't succeed, pinch yourself. You have to discipline your body and mind to think positive thoughts. Teach yourself that those kind of thought patterns are unacceptable. You can obtain greatness, even if you are not the smartest, most talented, or best looking person in the world. Success is your if you'll just allow it to come into your life. Don't underestimate the power of your thoughts.

Burning Desire: Hill tells a true tale of a man named Edwin Barnes who desired to become Thomas Edison's partner. Most of us would have scoffed at him had we lived back then. Edwin Barnes was a nobody. Nevertheless, he had a deep desire, a life dream, and he was determined. He went to Thomas Edison and convinced him to hire him. He did not instantly achieve his dream, but he worked hard and ultimately became Thomas Edison's partner. This was a feat everyone thought was impossible.

Edwin Barnes followed these 7 steps to gain this great success:

1. Choose a definite dream.

2. Put all your energy into that dream.

3. Be willing to do menial work at first.

4. Visualize your dream.

5. Form a strategy.

6. Endure through the hard times.

7. Eliminate any way to retreat.

As you focus on obtaining your goals, answer these questions: What is the exact amount of money I want? What am I willing to sacrifice for it? What exact date do I want this money by? What is my strategy?

Don't forget, to successful people, there is no such thing as "defeat." What looks like defeat is no more than a great opportunity. Start creating opportunities out of failures and being successful today!

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taken from: http://www.articlecity.com