Apr 18, 2012, San Francisco, Calif. - Alphabird today announced that it has expanded its offerings as a vertically integrated global audience development company by launching an original content development and branded video production unit run by members of the acclaimed programming team from worldwide entertainment leader Endemol. This addition – which marks the opening of Alphabird’s Beverly Hills office – will marry cutting edge original branded programming with guaranteed audiences across the Alphabird Editorial Network, powered by the FLIGHT technology platform.

We were featured on the front page of the Los Angeles Times Sunday paper! Business and technology reporter David Sarno  interviewed our CRO Alex Rowland (speaking as a thought leader in the industry and an expert on the topic) to help the LA Times break down and shed light on how audience development can boost a candidate’s political videos–as long as it’s done the right way. Here’s a link to the full article.

Alphabird SVP of Business Development and Innovations Rome Viharo spoke on a panel at Tubefilter’s “Outside the Box: Creative Marketing in Online Video” event in Hollywood. The panel (linked here) focused on how video views impact political campaigns.

“At the end of the day, brands are not buying first-place ratings, they’re buying impressions,” Rowland told ESPN writer Kristi Dosh. Alphabird worked on this year’s Jerry Seinfeld and Matthew Broderick-starring ads, which received more than 15 million and  12 million views on YouTube respectively.

Read the full article here.

Alphabird’s tips for CEOs poised to make a public apology that will keep both their boards and their customers happy. Remember to smile!

The full article can be found here.

As we near the end of 2011, it’s only natural to make predictions in anticipation of the new year and what might be in store in the world of online video. During the past year, we saw unprecedented growth in advertisers creating content-driven video in ways that elegantly put their brands to the top of their audience’s mind in a nontraditional advertising format. We think 2011 was a mere glimpse of what online video advertising will become during the next few years.

The full article can be read here.

Here’s MediaPost‘s description:

There was a good amount of discussion on CPV (Charge Per View) — essentially creating two to three minutes of content that is created/sponsored by agencies and can pay few tens of cents per view, which equals few hundreds dollars CPM. Companies like Alphabird…were on panels and had a lot to offer in this space. This is the same space where companies like GoViral got acquired by AOL for $100 milion earlier this year.

[MediaPost]

SAN FRANCISCO –Friday, Nov 4, 2011 - Alphabird today announced that it has acquired Media Social, an early pioneer in the distribution of viral video marketing campaigns, for an undisclosed amount. Media Social has gained acclaim from agencies and national brands for delivering social video activation strategies centered on driving consumer engagement and interactivity.

The acquisition will bring together Media Social’s years of experience and strategic insights in the social video space with Alphabird’s Flight media platform to further empower brands and content producers in creating unique connections with consumers.

“Since inception, our goal at Alphabird was to build out and/or acquire companies that fulfill our vision of being a vertically integrated video audience development company, and we are now there,” said Chase Norlin, CEO of Alphabird. “With Alphabird and Media Social, along with our recent acquisition of Placevine, we now offer the broadest array of social video activation strategies on the market today.”

“Alphabird’s philosophy and approach was highly complementary to ours,” added Media Social founder Rome Viharo.” It’s an alignment of technology platforms, knowledge, and an understanding of the myriad distribution strategies available in online video.”

Media Social was launched in 2008 by Viharo and Maf Lewis, whose team has run successful YouTube strategies for global brands.  Beginning immediately, Alphabird will execute on the planned integration of the two companies’ products, customers and employees that will deliver increased value for media buyers, online publishers and audiences.

As a result of the acquisition, Alphabird now has offices in the UK, New York, San Francisco and Los Angeles.

About AlphaBird

Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis.  Alphabird was an early pioneer in the distribution of Click-To-Play video content and has delivered tens of millions of engaged viewers for major studios, agencies and Fortune 1000 brands.

The AlphaBird investor group is led by Joe Abrams. Abrams co-founded Intermix in 1998, the predecessor company to MySpace, which was sold to News Corp. in 2005 for $580 million. In 1983, Abrams co-founded The Software Toolworks, Inc., a publicly held developer, publisher, and distributor of educational and entertainment software, which was sold to Pearson, Plc. in 1994 for $462 million.

About Media Social

Media Social was launched in 2008 by noted social media gurus and TED speakers Rome Viharo and Maf Lewis. The company has worked behind the scenes of some of the Web’s most prestigious advertising campaigns. Media Social partners with top agencies, brands and studios to develop and implement social or viral media strategies and content.

Contact

press@alphabird.com

www.alphabird.com