Alterians Leadership Podcast Series

Organizational Readiness with Michael Harrison

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 18 Nov 2009 11:30:00 -0500

In this episode, Marcus along with his guest Michael Harrison, Chief Strategy Officer at RAZOR, will seek to identify the stress points in traditional organizations that make them prone to failure, and then layout a concrete vision of what needs to change for them to be successful. Please visit this podcast at http://www.alterian.com/organizationalreadiness

Digital Self with Janet Rubio

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 2 Dec 2009 11:30:00 -0500

In this episode, Marcus and Janet Rubio, Chief Insight Officer of Engauge, will analyze how the explosion of addressable, identifiable customer data is redefining the basis for effective brand and direct advertising.

Customer Centric Strategies with Tim Suther

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 16 Dec 2009 11:30:00 -0500

In this episode, Marcus discusses with his guest Tim Suther, SVP of Multichannel Marketing at Acxiom, the harsh realities, approaches and solutions that are a must for any organizations customer centric strategy.

The Evolving Role of Data with Bernice Grossman and Ruth Stevens

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 06 Jan 2010 08:30:00 EST

In this episode, our host Marcus Tewksbury will be joined by Bernice Grossman, Principal of DMRS Group, and Ruth Stevens, President of eMarketing Strategy as they explore how data can be leveraged to drive customer engagement and to optimize marketing spends around programs that move the revenue needle.

The Future of B2B Demand Generation Part 1 with Russell Kern

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 20 Jan 2010 11:30:00 -0500

In the first part of this two part series, Marcus and Russell Kern, Founder and President of The Kern Organization will focus on a macro level view of what's changing in demand generation.

The Future of B2B Demand Generation Part 2 with Russell Kern

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 03 Feb 2010 11:30:00 -0500

During the second part of this series we will take a more detailed look at the relationship and handoffs between sales and marketing and how it impacts demand generation. We will evaluate various metrics that can be used to evaluate each teams performance and really hammer in on the idea of accountability and correlation to revenue. At the end of the day, thats what its all about, revenue generation.

Marketing Metrics That Work with Peter Platt

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 17 Feb 2010 08:30:00 EST

A popular misconception about marketers is that we are either incapable, or unwilling to quantify our contributions. In reality, nothing could be further from the truth. As marketers weve spent years developing ways to measure response and communicate results. There within lies our problem. Instead of educating, we should be adapting our metrics to the language of the c-suite.

Using Marketing Measurement for Continuous Improvement with Laura Patterson

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 03 Mar 2010 08:30:00 EST

You cant manage what you cant measure,is an element of Peter Druckers teachings that has been adopted by successful teams in fields ranging from athletics to hospital administration. While its certainly not a foreign concept to marketers, there really are shockingly too few instances of it being effectively executed in a marketing context. Limited quantitative ability, poor data management, and wrong metric selection all certainly play their part in this, but the central issue is usually the lack of a continuous improvement plan that provides a stable framework for benchmarking and repeatable measurement.

Online Lead Generation Part 1 - Demand Facilitation vs Generation with Karen Breen Vogel

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 28 Apr 2010 08:30:00 EST

In part 1 of this 3 part series Marcus and Karen look to begin to understand the website and its ability to be a stand alone sales channel.

Online Lead Generation Part 2 - Inbound Marketing and Navigation of Your Website with Karen Breen Vogel

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 05 May 2010 08:30:00 EST

In part 2 of this 3 part series Marcus and Karen look to continue to evolve the conversation of optimizing online lead generation through the effect of inbound marketing and navigation of your website.

Online Lead Generation Part 3 - Three Simple Steps with Karen Breen Vogel

Kyle.Henderick@alterian.com (Kyle Henderick) — Wed, 12 May 2010 08:30:00 EST

In the finale of this 3 part series, Marcus and Karen conclude the discussion and give you 3 go to market strategies you can begin to deploy today on your website to help increase your online lead generation.