Altimeter helps leaders thrive with disruptive technologies through our research and advisory work. Our analysts take a holistic, yet pragmatic approach to understanding the intersection of technology and the human side of business.

Altimeter Research Areas

Digital Transformation

Examining the intersection of technology and the human side of business.


How companies are investing in innovation and getting ahead of disruption.

Social Business Strategy

How businesses apply social media tools and techniques to achieve business goals.

Content Strategy

How to identify and solve the biggest challenges to effectively deploy digital content.

Data Strategy

How businesses can distill intelligence and meaning from data.

Our Latest Thinking

GDPR Beyond May 25, 2018

Understand the implications for strategists and marketers.

Altimeter’s Top 9 Digital Trends for 2018

The digital trends Altimeter’s analysts predict will have the biggest impact this year.

The Digital Change Agent’s Manifesto

Explore how change agents drive digital transformation within their organizations.

The Customer Experience of AI: Five Principles to Foster Engagement, Innovation and Trust

What is the impact of AI on CX?

How Millennials Drive Brand Relevance

The similarities and differences across generations when it comes to how they view brands.

Creating a Data-Driven Strategy for Customer Experience

Understand how data is key to creating the ideal customer experience.