Just like Doritos and Chevy in years past, this year Dannon Yogurt chose to hire two young up-and-coming filmmakers, Andrew Neymarc, 23, and Remy Neymarc 21, to write, direct, produce and edit their first commercial to ever air during the Superbowl.

Remy Neymarc, 21, is tentatively the youngest director to have ever directed a Superbowl commercial, and the French-born pair have received a lot of press due to their age and also the manner in which they were chosen for this job.

The story began when the pair submitted a prototype commercial through a crowd-sourcing competition through Poptent Media. With a community of over 30,000 film makers, Poptent invited the Neymarc Brothers to compete within a select few for the coveted spot. The winner would have a once-in-a lifetime opportunity to direct the final Superbowl commercial out in L.A. with a full production team, professional equipment and of course, famous talent, John Stamos.

For further information on the Superbowl 2012 visit: www.indianapolissuperbowl.com, for information about the Dannon company visit: www.dannon.com and for information about Andrew Neymarc and Remy Neymarc visit: www.neymarcvisuals.com

A&M Entertainment is now on Flickr! We are contributing images, interviews and live footage from past events, talent performances, marketing and entertainment projects to the popular image and video sharing website. In doing so, we hope to expose our offering to a wider audience, provide easier access to meaningful content, and spark current and new clients imagination.

If you would like to contribute we’d love to hear from you!  Check out our Flickr photostream, and please consider posting a comment or tagging a photo there.

Explore different talent options by visiting our artist booking section.

Please contact us for booking requirements, availability and further information at your convenience: +1 (310) 295-4150.

This is a group for entertainment and fashion industry professionals to expand our network of people and ideas. We welcome discussions on new projects, brand strategy and licensing, event management, sponsorship, marketing, fashion, concert tours and much more! Feel free to contact us if you have any questions or suggestions for further development.

If you work with undiscovered talent, THIS is the opportunity of a lifetime for them to potentially get DISCOVERED!  Music industry executives David Schulhof and Jeff Rabhan have announced the official nation-wide search for members of America’s first Country Boyband. Musical tour to follow in the summer of 2012.

We are now seeking the most talented singers in the nation between who are at least 16 years old and appear younger than 25 to join a new country music supergroup that will go on a nation-wide tour, work with the best songwriters and producers in the industry, and release an album on a major label.

If you or your clients have the voice, the moves, the look, and the personality that make them stand out, then we want to meet them! Seeking all types of performers whose style fits within the country-pop spectrum.

For More Visit : www.CountryBoybandSearch.com

Open Casting Calls To Be Held In The Following Areas:

Tampa, FL – Open Call- November 12, 2011
Time: 9:00a.m.- 6:00p.m.
Location: Vanity Ultra Lounge
Address: 3603 W. Waters Avenue, Tampa, FL 3364

Link: www.vanityultralounge.com

Austin, TX- Open Call – November 15, 2011
Time: 9:00am- 6:00p.m.
Location: Austin Dance Collective
Address: 2015 E. Riverside Drive, Austin TX 78741

Link: www.austindancecollective.com

Nashville- Open Call- November 18, 2011
Time: 9:00a.m. – 6:00p.m.
Location Nashville Ballroom
Address: 817 2nd Avenue South, Nashville TN 37210

Link: www.nashvilleballroom.com

Los Angeles- Open Call- December 3, 2011
Time: 9:00a.m.- 6:00p.m.
Location:  IDA Hollywood
Address: 6755 Hollywood Blvd. Suite #200, Hollywood, CA 90028

Link: www.idahollywood.com

*Also accepting Home Video Submissions.

Apply at www.CountryBoybandSearch.com

Every song that is played over the radio and every video played in MTV has its own story of how it got there. It takes months, sometimes years for a track or record to be completed. It takes hardships on the part of the artist, music engineers, technical staff, song writers, and most of all on the part of the producer. Today, music production is more than just the traditional collaboration between the producer and the artist. There are many external factors that are dependent upon the success of each track and the album.

Why does the music production process take so long?
Most of the time a music production team will encounter frequent delays such: waiting on the artist to finish writing material, engineers and A&R personal in disagreement over musical styles and/or song arrangements, and having the proper studio equipment to record with. While these set backs seem minor they create unwanted delays of the album release, thus forcing the record label to reschedule the release date. Then comes the obstacle of selling the music. Record labels typically set a specific amount of time to gage whether or not the album is meeting its expectations in sales. They only have a very short period of time to do this. If the marketing campaign and album sales fail, the record is thrown in the storage room, along with thousands of other unsuccessful records.

How do record companies make money?
While the figures are overwhelming once a single track becomes a big hit, music production is one of the most riskiest industries. Not just because the rate of failure is very high but also because the investment can cost millions. On the stats released by the Recording Industry Association of America (RIAA), about 90% of production companies that release music fail.

Perhaps one of the major shortcomings music producers face is the business side of music production. After the music is created, no matter how good it is, would never sell unless the right marketing and promotional tools have been employed. Some companies invest millions of dollars to promote a single track. Some are much too confident in the popularity of the artist that they don’t bother doing any marketing activities only to find out later it didn’t sell after all.

The promotional costs of a single track or album constitute 20% of the total budget. The amount would be used in designing, printing, and creating packaging materials for the album, websites, press kits, social media advertising, music video production (which can cost tens of thousands), TV and radio promotions, shows, and all other promotional stuff.

More recent contemporary styles of selling a beats includes the massive use of the social media and the internet. More and more production companies are investing on website creation to make their music more visible to the target markets. Successful music producers make use of the various marketing strategies to sell music. The first is networking. Every music producer should learn how to build connections with the biggest fish in the ocean; They can easily refer your product to their colleagues, engineers, musicians, publishers, and record studio owners. Entertainment production companies, agencies, and all other entities in the entertainment industry should also be explored.

We invite you to Learn More about our Music Production Services or Contact us for a free Quote today.

How do you know your dealing with the right company? Once you enter into agreement with a PR agency, you’re investing not only your cash, but also your time to work with them. Here are some things you need to consider when looking for the right company:

• Know what services you need. It’s good to identify what exactly you need from a PR company. Different companies offer different services and you need to focus on the things that you will need for your business to become more successful. Public relations involve many things but it only has one purpose – brand marketing and promotions.

• Determine your budget. Public Relations can be expensive depending on the strategies you choose to implement. Choose the company that knows how to handle an account like yours and check whether they’re putting your company on their priority list. There are several companies that don’t provide equal treatment to their clients. Be sure to eliminate the ones that don’t.

• Find the PR Company that offers comprehensive services. You want to look for a company that will give you maximum advantages. Once you talk to the consultant, you may want to ask what publicity services they offer and how they’re going to implement them. Reputable companies have clear, direct, and well-defined programs to accommodate the individual needs of their clients. Take note that not all the publicity campaigns and promotional strategies that have worked for the other companies will also work with you.

The following are the PR services that most credible PR company should provide you. These are all offered by one of the largest and most trusted public relations companies, A&M Entertainment:

- Reputation and Crisis Management
- Professional Publicist for Media Interviews
- Product/Company Launch: Basic Event Coordination (not including event production expenses)
- Personal Consultation (Project Strategy)
- Editorial Services: Media Kit, Company Profile/One sheet, Up to 5 Media Releases per month
- Copywriting
- News Release Distribution (sent over leading newswire)
– Targeted Media Campaign w/Follow Up
- Brand Building (product placement/sampling)
- Online Media Relations: Blog & Social Media Consulting
- Media Placement Management (Interviews, Reviews & Features)

Choose a PR Company you can partner with that understands your business, knows what your company is all about and will walk you through the process. Consultants give their clients advice and it’s up to the clients how they’re going to adopt the plan. Partners on the other hand don’t just give their clients advice. They provide guidance. Choose the company that will become your business partner and not a mere consultant.

We invite you to Learn More about our Public Relations Services or Contact us for a free Quote today.

Check out DJ Rashida‘s aloft adventure as she jet sets off to Rancho Cucamonga to amp up for special DJ night.

CHECK-in

Foursquare is a geographical location based social network. By checking in a certain number of times, or in different locations, users can collect virtual badges and access promotions. Foursquare helps users meet friends, discover new places, and save money with Specials! A&M Entertainment will offer special offers and discounts to our followers on a ongoing basis.

Foursquare currently has applications for iPhone, Android, Blackberry, Windows Mobile 7, Nokia S40 & S60, as well as Samsung Bada. Visit: www.foursquare.com/amentertainment

There are plenty of reasons why businesses do corporate events. One is basically to market their brand. Another reason is to attract customers and establish an image and reputation. Organizing corporate events is an example of good publicity.

In managing events, there are just a few things that should be considered. They are: the concept, budget, venue, audience or guests, and the schedule. But for bigger events such as marketing campaigns and corporate affairs, event management also includes research or feasibility studies, promotions and advertisements.

Creation of a Good, Feasible, and Creative Concept
The concept will greatly depend on the nature of the event. Without a clear plan on what will the event be like, it would be very hard for the organizing committee to proceed to the next requirements such as funding and scheduling. The concept tells you what, who, why, and how the event will happen. Hiring event management consultants can be a great way to eliminate the burden of planning for a creative event. Today, there are numerous event ideas. Weddings can be celebrated under the sea, birthday parties can be held in flying balloons, etc. Furthermore, companies are coming up with unique marketing event concepts such as inviting celebrity guests, sponsoring concepts, initiating community projects, and many more. What makes corporate events differ from private events is that the latter is more flexible while the former must be dependent upon certain standards. Nevertheless, a business event should not be deprived of creativity especially if is done to promote a brand or introduce a product.

Managing the Budget
The corporate event should have a very appealing theme. During marketing campaigns, guests expect so much from the organizers. They expect good food, fun-filled party, freebies, and more. But of course, you can’t just give them all they wanted because there’s a specified budget allocated for the event. That is why it is important for the event manager to have the abilities to come up with a theme that will not deprive the guests of their expectations but would not prejudice the interest of the company. This part is the hardest. It’s absolutely nerve-racking.

The funds needed to materialize a corporate event would basically depend on the venue, guests, foods and preparations used. Some companies have their events done indoors to cut the cost of the venue because this is one aspect that is very expensive. On the other hand, there are companies that don’t really mind spending too much on the venue so long as they get more viewers and participants. Regardless of the venue, how the event is held is the one thing that matters most.

Organizing an event entails spending money. But then, it doesn’t have to mean spending  a LOT of cash. With the knowledge on budgeting, one can hold a big event without having to invest too much. Strategizing is very important. Of course, the more intricate the concept is, the more it will necessitate funds. Highly experienced event managers can certainly help a company cut down the expenses without having to sacrifice the quality of the event.

We invite you to Learn More about our Event Management Services or Contact us for a free Quote today.