AMA-DC Marketer

Mobile Marketing: Effective Strategies and "How-to" Implementation

2008-07-16T21:48:00.003-04:00

With half of the world’s population owning at least one phone, it's time to get smart on how mobile marketing is exploding and how you can advise your clients or your boss on how to incorporate it into your marketing mix.

The connection to consumers and constituents is direct, personal, targeted, and geospatially located. Today’s phones allow consumers to take the interactive experience they expect on their home computer, and carry it with them, everywhere. Video, social networking, mobile gaming, text messaging, music, ring messaging, Internet surfing – are all possible on the mobile phone. Each of these gives marketers and advertisers a way to reach their customers in an interactive experience that helps them bond and participate in a brand. And it is the one thing nobody leaves the home without.

If you work for a corporation, nonprofit, association, PR/marketing firm or government agency – you will want to know the latest in how mobile can serve you and your message.

Join us for this highly interactive speaker presentation where our expert panelists will highlight the latest ways in which the mobile platform can serve marketers and advertisers in spreading their message. We will cover industry trends, case studies, best practices and clear steps of how to think about your mobile strategy --and how to implement it.

::SCHEDULE::

WHEN
Wednesday, July 23, 20086:00pm - 9:00pm

COST
TBD$40 Members, $60 Non-Members (Includes drinks and heavy hors d'oeuvres)Note: There will be a $10 surcharge for all onsite registrants.

RSVP
Tuesday, July 22, 2008

Measuring Customer Satisfaction Event: May 20th

2008-05-19T08:47:00.007-04:00

How are you measuring customer satisfaction to improve your organization's performance?

Hear AMA Power Player experts discuss innovative ways in measuring customer satisfaction and measurement leads to high performing organizations (whether you want to improve adoption of a government agency service or improve the bottom line in revenue).

Here are the details:

:: SCHEDULE ::

May 20th, 2008
12 - 1 pm: Registration, lunch and programming
1 - 2 pm: Feature presentation

:: REGISTRATION ::

http://www.amadc.org/eventinfo.aspx?event=161

Beyond the YouTube Debates...

2007-11-27T17:25:00.000-05:00

Get ready...directly after the YouTube debates occur, AMA-DC is hosting on Tuesday, December 4th from 6-9 p.m. an AMAZING event with not one...not two...but SIX social media political experts to share their best practices to help marketing practitioners be successful on their current and future projects.

Register early since this will be a sold out event. Space is limited---the last AMA-DC evening event was standing room early!

Details, details, details...

Beyond the YouTube Debates: Reach and Influence through Social Media

Tuesday, December 4, 2007, 6-9 pm

National Design Center

600 14th Street, NW

Suite 700

Washington, DC 20005

Did you know that more than 60 million U.S. adults regularly share advice on their favorite products and services? From your neighbor's advice on a doctor to your friend's advice on planning trips, it's no wonder more and more consumers are relying on advice from colleagues, family and even strangers to purchase products and services -- and even help them decide on which politician to vote for.

Join AMA-DC for an exciting evening event focused on social media, viral marketing and what we as marketers can learn from the new world of online political advocacy to create stronger marketing programs and campaigns.

This event features a top panel of heavy hitters in the online political marketing industry including:

* Colin Delany (Moderator), President and Founder, Epolitics.com
* David Almacy, Vice President of Digital Strategies, Waggener Edstrom
* Peter Greenberger, Manager, Elections and Issue Advocacy Team, Google
* Kira Marchenese, Director of Online Communications, Environmental Defense
* Michael Bassik, Vice President for Internet Strategy, MSHC Partners (Democratic political consultant)
* Patrick Ruffini, Republican political consultant

We'll kick off the event with networking, cocktails and heavy hour d'oeurves. Then we'll jump right into an interactive panel discussion. This event won't disappoint, but register early! Seats are limited.

AMA Member rate: $40, includes drinks & heavy hors d'oeurves
Non-member rate: $60, includes drinks & heavy hors d'oeurves

People Magazine's Most Beautiful 2007 Winner Shares Networking Magic

2007-10-29T21:23:00.000-04:00

The Entreprenuer Special Interest Group (SIG) is hosting another fun event on November 1st in downtown DC.

This time a recent PEOPLE Magazine 2007 "Fifty Most Beautiful People Over 50" winner, Terry Nicholetti, will share advice and suggestions on networking and business development.

Terry Nicholetti is a trained actor who uses her stage experiences to deliver lively workshops that encourage audiences to "act now" and get results.

This will be a lively event to say the least. Register now while seats are still available: www.amadc.org.

October 25: Confessions of an Advertising Evangelist

2007-10-17T20:47:00.000-04:00

Join AMA-DC for a rare event with Cary Hatch, President and CEO of MDB Communications.

To kick-off AMA-DC's first Speaker Series event for the fall of 2007, Hatch will share her insight, enthusiasm and inspirational thoughts as a twenty-five year veteran of the Advertising World. Hatch will address the business challenges that CMOs (and their agencies) face in today's ever-changing marketplace, the evolution of industry, and what it takes to be successful in the advertising pressure-cooker of today.

Bring your business cards, notebook and pen to network with AMA-DC Power Players!