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What happens after someone signs up for one of your freebies? If the answer is you deliver the freebie, and then nothing… settle in for today’s episode, because you’re going to learn how to pick up all that money you’re leaving on the table by implementing a profitable email welcome sequence into your business.

In today’s episode, I’m talking to Monica Snyder – founder of Birdsong.co and a business & marketing strategist that helps entrepreneurs, experts, and authors systemize customer experiences that build relationships and generate revenue.

Monica and I are diving into WHY you need a welcome sequence set up and working for your business 24/7, but also HOW to actually go about creating one. She also shares a simple trick to help improve your email deliverability and stay out of your subscriber’s spam. It’s so good!

What You’ll Learn in Today’s Episode:

• How to stand out to your new subscribers immediately so they stick around longer
• How to increase deliverability for your emails with a simple trick so your emails stay out of spam
• How to know exactly what your reader is looking for so you can deliver them the right information
• How to write your welcome sequence without feeling totally overwhelmed with the process
• Why you need to prioritize building out your new subscriber welcome sequence even though it can feel like a huge undertaking

This episode is brought to you by Relationship & Revenue.

Relationship & Revenue is a 3-part training and template system that helps you build out a profitable email sequence to welcome your new subscribers, build their trust and get them ready to buy your paid offers. I’ve personally used this exact template system to rewrite all of my welcome sequences and I can’t recommend this product enough. It’s hands down one of the best email marketing courses I’ve seen on the market… and it’s only $37. Scoop this up now before Monica realizes she’s crazy and raises the price. Click here to check out Relationship & Revenue.

Links & Resources Mentioned:

• Check out Monica’s website
• Learn more about Relationship & Revenue
• Connect with Monica on Facebook
• Connect with Monica on Instagram
• Grab Monica’s Subject Line Formulas here 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

There are only a few pivotal moments in my business that I can look back on and think “why didn’t I do this sooner?!” and launching my day rate offer, Buy My Day, was definitely one of them. Up until then, I had been offering custom sales page design as a typical 4-6 week project. It always felt so HARD and I had decided that working with clients 1-1 just wasn’t for me… until I discovered day rate offers.

In this episode, I’m chatting with Jordan Gill all about day rates/intensives/VIP days and how you can add them into your business. Jordan is an operations consultant and founder of Systems Saved Me, which helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox. 

If you’re curious if day rate offers are a good fit for your business, this is the episode for you! Tune in as I ask Jordan ALL the questions that she normally only answers for her private clients.

What You’ll Learn in Today’s Episode:

• What an intensive service is and how they work
• How Jordan got started selling intensives
• How to price your intensives (and why your hourly rate has nothing to do with it)
• How to structure your day rate service so you actually get everything done in the day
• The 5C framework to creating your intensive offer
• How to turn your 3-month project timeline into a day rate intensive
• How far out in advance you should book your intensives to keep them as quick turnarounds

This episode is brought to you by ConvertKit.

What I love most about ConvertKit is that they are an all-in-one email marketing solution by providing everything you need to grow your list through their beautiful built-in landing pages and forms and to sell to your list through their easy-to-use visual automation funnel builders. If you want an easy way to grow your audience and sell your offers, ConvertKit has you covered. Click here to start your free account.

Links & Resources Mentioned:

• Jordan’s website
• Connect with Jordan on Facebook
• Register for the FREE Done in a Day Interview Series

Do you dread getting on sales calls with potential customers? Does the thought of “selling” right there on the spot make you break out in hives? What if sales calls didn’t have to feel so scary? What if you had a script you could follow that would help you feel more comfortable talking about your services over the phone?

In this episode, I’m chatting with Meghan Lamle, sales expert for female entrepreneurs, all about how to run an effortless sales call using her proven script. As a go-to sales expert, Meghan teaches women psychology-based sales strategies to ditch the sleazy sales techniques.

She’s going to walk us through her entire sales call script so you know exactly what to say, when to say it and how to effortlessly book new clients right there on the call without feeling like a slimy salesperson.

What You’ll Learn in Today’s Episode:

• Meghan’s process for getting potential customers to book sales calls
• How to guarantee your leads actually book a call with you (this goes against everything you’ve been taught)
• What you need to do when you first get on the call before you start talking about your program or service
• Why asking for permission is the first step in the sales call process
• How to transition from talking about them to talking about your program/service
• How to talk about pricing and get your client to sign the contract and pay their first invoice right there on the call

This episode is brought to you by Sales Page in a Day.

Sales Page in a Day is my complete sales page copywriting system that not only gives you my entire section-by-section template, but also gives you examples, writing prompts and additional tools to fast track your writing time so you can get your offer launched faster and with more ease. The best part – it’s only $37. You can go to salespageinaday.com to check it out and grab your copy!

Links & Resources Mentioned:

• Grab Meghan’s FREE $10k Sales Call Script
• Instagram.com/meghan.lamle
• Facebook.com/groups/scaleto5k
• Meghanlamle.com

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business working for themselves. She’s helped thousands of students launch their own businesses that generate anywhere from 30K to 100K in less than a year. Her advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.

In today’s episode, Luisa and I are talking about how to leverage the power of live streams to connect with your audience on a deeper level, explode your client inquiries and scale your business.

What You’ll Learn in Today’s Episode:

• Why live streams are a powerful way to scale your business fast
• How to get started with live streams in your business
• How many times you should do live streams
• How to get over your fear of doing live streams
• 2 easy ways to come up with topics for your live streams
• Luisa’s framework for delivering powerful live streams that keep listeners engaged
• How to monetize your live streams so you can profit from the value you’re sharing

This episode is brought to you by ConvertKit.

What I love most about ConvertKit is that they are an all-in-one email marketing solution by providing everything you need to grow your list through their beautiful built-in landing pages and forms and to sell to your list through their easy-to-use visual automation funnel builders. If you want an easy way to grow your audience and sell your offers, ConvertKit has you covered. Click here to start your free account.

Links & Resources Mentioned:

• luisazhou.com
• instagram.com/luisa.zhou
• youtube.com/c/luisazhou
• luisazhou.com/gift

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you.

The fact is, as more people start online business, most business owners struggle to get their message heard. The online world is super noisy and customers are looking for authorities in specific niches to trust with their money and time.

I want YOU to be one of those authorities and today I’m going to walk you through 12 different ways you can show your authority on your sales page.

Now, keep in mind, you can use these tips for everything else you do in your business, too. They’re not just for sales pages.

And on the topic of sales pages, if you’re launching something soon or your sales page could use a little TLC, I have a low-cost way for you to write your sales page in half the time it would normally take.

It’s called Sales Page in a Day and it’s my complete sales page copywriting system that not only gives you my entire section-by-section template, but also gives you examples, writing prompts and additional tools to fast track your writing time so you can get your offer launched faster and with more ease.

The best part – it’s only $37.

You can go to salespageinaday.com to check it out and grab your copy!

Alright, let’s dive into the 12 easy ways you can build major authority and trust on your sales page.

1. Video testimonials

One of the best types of testimonials you can display on your sales page are videos of your clients and customers talking about how your offer has impacted them. To make it easy for your customer, give them the option to record the video on their own or offer the option to hop on a video chat with you to record some organic feedback.

Pro-tip: Get the video transcribed in order to use it as both a video testimonial and written testimonial.

2. Written testimonials

Written testimonials are one of the best and most impactful ways to show your authority and build trust with your reader. It shows that other people have had good results and experiences with your offer.

Every single sales page should include a few written testimonials, if nothing else on this list, because they are the easiest ways to show authority and expertise.

Pro tip: Outline the testimonial for them so they just need to fill in the blanks. Asking for a testimonial without any direction can be really overwhelming for your client. Outlining the format of the testimonial gives them a springboard to start with.

3. Case studies showing results

Anytime a client or customer achieves a major win after the work you’ve done together, share their results on your sales page and include any screenshots and proof you can to visually show the results.

Pro tip: Host a challenge to see how many people can reach a certain goal within your program. Anyone who participates in the challenge and reaches the goal will win a prize.

4. Social proof & shoutouts

An authority game changer over the past year and something I’ve seen work super well on my own sales pages and my clients is showing the actual screenshots of your customers and clients sharing their results, wins and how much they love the offer they’ve purchased from you.

Whenever anyone shouts you out, thanking you for your expertise, trainings, etc, make sure to screenshot it and add it to your sales page so your readers know you’re a well-trusted authority on the topic and there are others following you.

Pro tip: Create a folder in Google Drive or Dropbox specifically for testimonials so that you can quickly add all screenshots and shoutouts into the folder to use later on your sales pages.

5. Media mentions (ASO logos)

Featured on Forbes? Yes, please! 

Displaying the different places you’ve been featured, noteworthy podcasts you’ve been a guest on and media you’ve appeared on can have a major boost on your authority. The right kinds of media mentions can position you as a “micro-celebrity” and help you build trust with your audience because it shows that these other notable sources trusted you enough to feature you.

Pro tip: Go to an entrepreneurial FB group, share your expertise and ask if there’s anyone looking for guest experts for their podcast, group program, guest blog or next event. Often times, business owners are looking for people with your expertise, but they don’t know where to find you. So put yourself out there!

6. Mockups of your offer

Give them a more tangible way of experiencing what they’re going to get, even when everything included is digital. Doing this builds the trust with your reader, because you’re setting the expectations of what to expect once they’re inside of your offer and what they’re going to receive.

Pro tip: To quickly create these graphics, I’ve included 5 different style mockups inside of Sales Page in a Day so you can create professional looking offer mockups for your sales page.

7. Preview videos of your offer

If you want to get a little fancier and go above and beyond with your offer mockup, then offer sneak peeks are the way to go. 

Show your offer in action. 

Selling an event? Share a compilation of your last event with high vibe music and text call-outs getting your readers excited to attend the next event.

Sell an online course? Share a video showing them inside the student training portal so they can see exactly what they’re getting

Pro tip: Take a video using Loom of you scrolling through your offer and then turn that into a GIF for your sales page using ezgif.com.

8. Share how many people have already gone through the program

If you have an impressive number of people who have already purchased and gone through your program, make sure you’re sharing that on your sales page. This helps your readers trust that you know what you’re doing, because others have already put their trust in you.

Pro tip: I use ProveSource to display this on all of my sales pages.

9. Mentor endorsements

A fast track way to build your authority is to strategically align yourself with people in your industry that your audience looks up to.

Is there a “celebrity” in your industry that you have a connection with? Share a testimonial or a photo with them that shows that you’re trusted by your mentors.

10. Your story

Recently, I reviewed a sales page that was loaded with client results, but was missing one really important thing that would have helped readers connect with the person selling the offer…

Your origin story.

Your experience as the expert is as much an authority building tactic as a great testimonial. Showing your sales page readers that you have been able to achieve results for yourself, along with other people is a huge testament to your knowledge and experience.

11. Examples of past clients you’ve worked with

If you work with clients who are recognizable in your industry, using photos of your past clients can be a great way to build authority. It shows that these well-known clients have trusted you as an expert.

12. Real-time proof showing people are purchasing

One of my favorite ways to build authority on sales pages is to show that people are actually buying what you’re selling. You can do that by including a social proof widget that tracks who is purchasing in real-time. 

Pro tip: My favorite tool for displaying proof of purchase is ProveSource. Plus, you can use it for #8, to show how many total people have purchased as well!

How to display your authority-building elements:

The best way to display each of these authority-building items on your sales page is by weaving them directly into your sales page copy. 

Make sure you’re sprinkling them throughout your sales page so your reader is constantly being reminded that they can trust you and your offer.

Cristina Roman is a Washington, DC-based Certified Life Coach, though you may find her wandering the streets of Guatemala or Italy. She works with people who are ready to give up overwhelm, stress, and procrastination in order to bring more focus into their professional and personal lives. She half-jokes that she’s the Cross Legged Coach; her goal is always to keep things casual but wildly impactful in her work.

In this episode, I’m talking to Cristina about procrastination – why we do it, what it means and how to stop. She also walks us through the steps to get into a deep work state in 15 minutes so we can attain massive focus while working on our business.

Listen to this episode if you’re someone who feels yourself procrastinating all the time and you’d like to figure out why you’re doing and how to stop procrastinating so you can finally start taking action.

What You’ll Learn in Today’s Episode:

• How to get into a deep work state in 15 minutes
• The three types of procrastination
• Why we tend to procrastinate
• How to stop procrastinating so you can start taking action
• How to know if procrastination is a sign we shouldn’t be doing something
• Amanda gets coached on her own procrastination
• A simple method for getting clarity on a decision you need to make

This episode is brought to you by ConvertKit.

What I love most about ConvertKit is that they are an all-in-one email marketing solution by providing everything you need to grow your list through their beautiful built-in landing pages and forms and to sell to your list through their easy-to-use visual automation funnel builders. If you want an easy way to grow your audience and sell your offers, ConvertKit has you covered. Click here to start your free account.

Links & Resources Mentioned:

• Cristina’s Website
• Free 30-minute mini session
• Deep Work State Guide
• Invisible Standards
• Connect with Cristina on Instagram

If you run an online business (and I assume you do if you’re currently reading this), are you fully utilizing the power of Pinterest to get more eyeballs on your offers? If not, then listen up, because today’s episode is going to blow your mind.

In this episode, I’m chatting with Meagan Williamson – Pinterest Strategist, niche marketing expert and OG Pinner. Meagan helps overwhelmed and confused business owners learn how to run their own Pinterest marketing so they can grow their audience with ease and confidence.

In this episode, Meagan dives  deep into the power of Pinterest, why online business owners should be prioritizing their Pinterest strategy and the dos and don’ts for getting the most out of your Pinterest marketing funnel.

What You’ll Learn in Today’s Episode:

• Is Pinterest a social media tool or search engine?
• Why every online business owner should be focusing on Pinterest
• The things you need to have set up in place before you start pinning on Pinterest
• How Pinterest traffic behaves differently than Facebook/Instagram traffic
• Which type of offers are best for a Pinterest marketing funnel (and which aren’t)
• How to create scroll-stopping pins so your pins actually get noticed
• How many pins you need to create for one piece of content (this will blow your mind)
• What stats you should be paying attention to in order to measure your results

This episode is brought to you by ConvertKit.

What I love most about ConvertKit is that they are an all-in-one email marketing solution by providing everything you need to grow your list through their beautiful built-in landing pages and forms and to sell to your list through their easy-to-use visual automation funnel builders. If you want an easy way to grow your audience and sell your offers, ConvertKit has you covered. Click here to start your free account.

Links & Resources Mentioned:

• Meagan’s Website
• Pin Potential

Have you ever felt the nudge to let go of something in your business in order to go all in on something else? The thought of closing down something that you worked so hard to create can feel so scary, but the benefits of doing so can be huge. From an internal standpoint, when you put all of your energy and focus into one offer, you’re able to make it the best it can be. From an external standpoint, your audience will be crystal clear on what you sell because you’re only promoting one thing.

In this episode, I’m chatting with Heather Crabtree – a business coach (and my former coach) for visionary businesswomen. She helps women scale their online business and is the founder of Your Savvy Business Circle, a year-long coaching experience. She is also the host of the podcast Your Savvy Business + Life with Heather Crabtree.

In this episode, I’m asking Heather ALL the questions about the big decision she made in her business recently to shut down her membership site and go all in on one core offer – her group coaching experience. We also touch on some of the things that have happened in her personal life over the last few years that have forced her to get very intentional about the time she’s spending in her business.

What You’ll Learn in Today’s Episode:

• Why she decided to shut down her membership site
• Why she decided to focus on one thing and go all in on that
• Why you need to test things out when you’re first starting to figure out what you love and what you’re good at
• How the season of life you’re in will affect your business
• How Heather experienced an identity crisis when she wasn’t able to work in her business as much as before due to personal reasons
• Why most people experience imposter syndrome when they’re shifting into a coaching role
• What her current team looks like

This episode is brought to you by ConvertKit.

What I love most about ConvertKit is that they are an all-in-one email marketing solution by providing everything you need to grow your list through their beautiful built-in landing pages and forms and to sell to your list through their easy-to-use visual automation funnel builders. If you want an easy way to grow your audience and sell your offers, ConvertKit has you covered. Click here to start your free account.

Links & Resources Mentioned:

• Visit Heather’s Website
• Connect with Heather on Instagram
• Join Heather’s Free Facebook Group

Raise your hand if you feel like getting your ideal clients on the phone feels like pulling teeth! It felt like that for my guest, too. Discovering that one strategy that works for you and creates a pipeline of potential clients for your business can take a lot of trial and error, but I want to shortcut that path for you.

In this episode, I’m chatting with Stephanie Hess – a Fortune 500 Beauty Director turned self-made entrepreneur, online business strategist and high-vibrational mentor to the thousands of women who follow her work online. Stephanie serves women through her private and group coaching programs, YouTube channel, membership site and through her daily content on Instagram and Pinterest.

In this episode, Stephanie is sharing the struggles she faced just one short year ago to get her ideal clients on a call and book her for private coaching. After attempting to bring in new leads through paid Facebook advertising and then getting her ads account shut down, she realized she had to figure out a different way to book clients. After some trial and error, she discovered a simple 4-step process that only takes 10 minutes a day and results in 5-10 discovery calls each week. She’s breaking it all down for us in this episode.

What You’ll Learn in Today’s Episode:

• The struggles she faced trying to book clients just one year ago
• How important it is to get your mindset right before you can make any new strategy work
• Her 4-step strategy for booking clients on autopilot with just 10 minutes per day
• Why it’s so important to understand why you’re implementing a new strategy before you take the steps
• How to show up in front of your audience with the exact thing they need and want right now that you can help them with
• How to lead with service to get your ideal customers on a call with you
• Why it’s ok if people decide not to work with you right away
• How you only need to spend 10-15 minutes each morning to create a pipeline of leads for your business

This episode is brought to you by ConvertKit.

What I love most about ConvertKit is that they are an all-in-one email marketing solution by providing everything you need to grow your list through their beautiful built-in landing pages and forms and to sell to your list through their easy-to-use visual automation funnel builders. If you want an easy way to grow your audience and sell your offers, ConvertKit has you covered. Click here to start your free account.

Links & Resources Mentioned:

• Visit Stephanie’s Website
• Connect with Stephanie on Instagram
• Click here to book a complimentary 20-minute Biz Activator Audit with Stephanie