Date: Wednesday, February 15, 2012
Time: 11:00 AM - 12:00 PM PST
Register now.

SingleFeed is hosting a webinar to share how their solutions help advertisers manage and optimize Product Ads feeds. The webinar will focus on tips for product categorization and field recommendations to improve campaign performance.

Topics will include:

• What is Amazon Product Ads?
• What’s new with Product Ads
• How Product Ads fits into the current product advertising landscape
• How to effectively list your products with Product Ads
• How SingleFeed can help you optimize your Product Ads feed
• How SingleFeed can help you monitor Product Ads performance
• How to get started with Amazon Product Ads

To keep up with orders, use the tools in your seller account and follow these suggested best practices:

• Don't rely solely on "Sold, ship now" e-mails to let you know you have new orders. Check the Manage Orders tool in your seller account for up-to-the minute views of orders.
• Use the Manage Orders tool to find information about orders, including buyer name and shipping address.
• Keep buyers informed of any order issues.
• If you need to refund an order, do so promptly. You can make refunds through the Manage Orders tool.
• If you have a Pro Merchant subscription, you can download Inventory Reports to help you track open listings, sold items, order fulfillment, and listings cancelled by Amazon.
• Get in the habit of shipping your orders right away. You'll have more time to resolve any problems that might arise.

Product Ads sellers have access to two types of reports: Product Reports and Performance Reports.

Product Reports

Product Reports help you identify products that are not being advertised on Amazon due to processing errors or violations of the Product Ads Content Guidelines. There are two kinds of Product Reports:

1. Processing report: This report is generated automatically after your feed finishes processing.  It displays errors for products that didn’t make it into the catalog (or made it in, but with warnings). To download this report, go to the Products tab in your seller account and select "Upload Product Ads."

The report is a tab-delimited text file you can open and read in a program such as Microsoft Excel or Notepad. Each row in your feed is referred to as a record. At the top of the processing report you see a summary of records that were or were not successfully processed. For example:

Feed Processing Summary:
Number of records processed: 1045
Number of records successful: 1030

If there are errors with individual records, you see the following information for each error:

For more help in correcting the errors you receive, please refer the Data Definitions tab in your product feed template, or search on "identifying errors and warnings" and "fixing errors" in Seller Central Help.

2. Product report: This report displays all products successfully processed, including both active and suspended skus. To request this report, go to the Products tab in your seller account and click "Download Product Report."

Depending on the number of skus you have uploaded, it can take up to 45 minutes to generate the report. Once the report is generated, click the "Download" button and save the tab-delimited .txt file to your computer. You can open the file using Excel or Notepad. For more information, search on "download product report" in Seller Central Help.

Performance reports

The following reports provide information on the performance of your ads:

1. Performance Over Time:  Summarizes your clicks and spend over a specified time period.
2. Performance By Category: Lists your click totals and costs by category.
3. Performance By SKU: Provides Impressions, Clicks, and Spend for each of your products listed on Amazon.com.

To learn more about these reports, search on "performance reports" in Seller Central Help.

To access these reports, go to the Reports tab in your seller account and click "Ad Performance."

To get paid for your Amazon sales, you’ll need to:

Enter valid bank account information in your seller account
You are required to have valid bank account information on file in your seller account. This is the account to which Amazon will disburse your payments. You can always change your bank account information later, if needed. For security reasons, you will not be able to request disbursement for 7 days after you make any changes. It can take up to 5 business days for funds to be transferred to your bank account.

Enter valid credit card information in your seller account
Your credit card information is used for verification purposes prior to the transfer of funds to your bank account. We do not transfer funds to your credit card. You can always change your credit card information, as needed, for example if you cancel your card or it expires.

Confirm shipment of your orders
To receive payment, you are required to confirm shipment of orders. Once you confirm shipment, the buyer is charged and we credit your Payments account. If you do not confirm shipment of an order within 30 days, we may cancel the order and you will not be paid. Learn more about confirming orders in our online "Charge When Ship" Help page.

New seller
For new sellers, there is an initial 14-day holding period before funds are disbursed to your bank account. This holding period is an important security requirement and is applied to all new seller accounts. After the initial 14-day holding period has passed, the funds credited to your Payments account are automatically disbursed to your bank account.