amerisol SEO Internet Marketing amerisol Mercadeo Internet

Russian hackers steal more than one billion records

noreply@blogger.com (amerisol SEO internet marketing) — Wed, 06 Aug 2014 15:36:00 +0000

This attack is the most successful ever recorded with over 1 billion records stolen. What is perhaps most dangerous is that it targeted not only large companies but smaller websites also. About 420,000 websites were victims of the attack.

We recommend that all our customers take precautions making sure such as that no sensitive material is on computers connected to the web.

Another precaution at a personal level is to not use the same password on sites that you access.

Here are more details about the Russian hacker exploit

What elements contribute most to ranking in Google?

noreply@blogger.com (amerisol SEO internet marketing) — Fri, 06 Sep 2013 13:48:00 +0000

A recent survey of SEO experts sheds some interesting light on the obscure science (and art) of positioning a website well in Google and other search engines - a practice know as SEO or Search Engine Optimization.

What is most striking is that SEO is now more complex than ever - one can no longer do one or two activities and expect to be competitive.

Everybody does pay per click and everybody has a Facebook page. That's not enough anymore:

What does Google look at in a website when it ranks it? This chart shows one overarching point: it looks at MANY things and social is important but not as much as hype would suggest. Are you using a multi-tactic approach to your SEO? (Please click to enlarge)

Contact amerisol SEO and digital marketing for a free quote. We have the experience, track record and multi-tactic approach your company needs to increase it's Google ranking positioning. Click here now

Source: Moz.com - Weighting the Clusters of Ranking Factors in Google Analytics

How important are blogs for generating traffic? Survey

noreply@blogger.com (amerisol SEO internet marketing) — Tue, 04 Jun 2013 19:09:00 +0000

This table shows what marketers think about the effect that blogs, YouTube, Linkedin, Facebook and other channels have on traffic generation.

Which channels are you using and how do you measure their impact on your organization?

Contact us at Sales@Amerisol.com for a professionally designed inbound marketing campaign and start increasing your revenue today

Source: MarketingSherpa

We aren't SEOs

noreply@blogger.com (amerisol SEO internet marketing) — Wed, 29 May 2013 18:47:00 +0000

Amerisol has always been a marketing company. However, sometimes customers and visitors to our site don't quite grasp everything we do so we put labels on parts of our activities so it's easier to get. The main label we've been using the last couple of years is SEO - Search Engine Optimizers.

Let us restate our Mission: Help our customers grow their sales digitally

In order to complete our mission and help our customers sell more we actually have to do a lot more than SEO. Sometimes we find our customers asking us why we are getting involved in issues that don't seem to be related to that and it's because the web and digital media is really much broader than just getting ranking on search engine results. We have to understand branding and audience, communities, engagement, points of contact, language, culture, public relations, customer relationship management, technology and keep pace with all the changes in the internet world.

So, we really do a lot more for our customers and they have 'labels' or industry names also. Here are some of them:

SMO - search media optimization - to get your Facebook, G+ and other social channels in order
PPC - pay per click - paid ads on Google, Facebook and others
Blog platforms - to engage your customers
Analysis - nothing is being done if it's not being measured
Usability - making sure your website is user-friendly and maximizes conversion
E commerce - sell your products online
Direct Email - personalized email campaigns that get excellent conversion rates
Cloud Hosting - speed and reliability are extremely important for a high ranking site

Collaborative Email/Communication Suite - the most powerful and inexpensive way to unify your team

Mobile - it's more and more important to have your site be viewable on tablets and smartphones. We actually build out dedicated mobile sites for our customers

Responsive sites - to be seen on tablets and smartphones

Copywriting - high quality content is crucial for engagement and positioning

This whiteboard shot shows some of the intricacies involved in what we do:

Contact amerisol digital marketing for a free quote and get your digital sales moving http://www.amerisol.com/contact.html

Image source: Seomoz

Is your website ready for Google's changes? Panda 2.0 is coming

noreply@blogger.com (amerisol SEO internet marketing) — Wed, 22 May 2013 14:43:00 +0000

If you are an amerisol digital marketing customer you know how important Google is in search engine - it's the biggest - and you probably have also heard or read about their algorithm - the logic behind the search results. Google is constantly tweaking that algorithm and it released some major changes last year dubbed Panda and Penguin. Their aim: to improve the quality of search results.

Those changes affected many websites' ranking in Google negatively and rewarded 'high quality' sites.

Now, Google has announced Panda 2.0 - much broader changes that will be released later this year. If your site does not meet their quality guidelines it will be demoted, and some sites will even be removed from the search results altogether.

The following video was just released by Google's Matt Cutts and explains Panda 2.0 in detail

If you are not sure if your website is ready for Panda 2.0 contact us at sales@amerisol.com for a free evaluation by the SEO experts at amerisol.

How do marketers find out more about their customers?

noreply@blogger.com (amerisol SEO internet marketing) — Tue, 07 May 2013 17:18:00 +0000

This chart shows what methods marketers use to gleen more insight about their customers. What do you use at your company?

Internal analysis is the #1 way companies find out more about their customers
but other methods are also useful to get the most results from your marketing efforts.

amerisol can help you install and interpret analytics into your digital and physical points of contact with your clients to get a better understanding of what your customer wants and help you engage and close more sales. Contact us for a 360 degree view of your customer at sales@amerisol.com

Source: Marketing Sherpa

Social Stats You Should Know

noreply@blogger.com (amerisol SEO internet marketing) — Tue, 30 Apr 2013 19:12:00 +0000

23% of Facebook users check their account five or more times a day [via salesforce.com]
Social media links exist only three hours. Any ink you share on Facebook or Twitter will be mostly irrelevant after three hours. [via bufferapp.com]
90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them. [via ragan.com]

60 Seconds on the Internet

noreply@blogger.com (amerisol SEO internet marketing) — Fri, 12 Apr 2013 20:36:00 +0000

What happens in one minute on the internet?

It's amazing how much the internet has grown - this infographic shows what happens
in 60 seconds around the globe.

Mobile = Amazing! 40 years of growth - infographic

noreply@blogger.com (amerisol SEO internet marketing) — Wed, 03 Apr 2013 23:02:00 +0000

Having a cell phone may seem routine to many nowadays. However, just a short time ago seeing a cell phone user was a head-turner. Mobile is now 40 years old since the first cell call was made on a 2 pound phone in 1972. Since then it has grown in leaps in bounds. Where is it going to take us next?

Mobile technology is growing in leaps in bounds - 40 years of growth from the first 2 pound handheld to more than 10 billion devices by 2017!

Facebook launches new Reply feature

noreply@blogger.com (amerisol SEO internet marketing) — Mon, 01 Apr 2013 18:18:00 +0000

Facebook recently announced that it now offers a new way for companies to reply to their customer base when they post comments. This feature is specifically designed for companies and makes it easier to stay in touch with consumers. Feedback is the whole reason social media exists so it is important to be replying comments as promptly as possible.

This graphic shows how Facebook prompts you to activate the new feature - you'll see this when you log in to your company page:

Once it's activated an answer and reply string could look like this:

Here is the Facebook page announcing the new Reply feature click here

If you need help creating or improving your social media channels including Facebook call us we are the social media experts 011-506-2204-8181 or email sales@amerisol.com

Google's Penguin to get big Update

noreply@blogger.com (amerisol SEO internet marketing) — Fri, 15 Mar 2013 18:28:00 +0000

Google's Matt Cutts - in charge of being the face for everything search at the giant - said at the current SMX that a new Penguin is being released this year - a huge release.

Penguin is an algorithm created to increase the quality in search results. It is mainly geared at link farms - sites that sell links - that proliferated in the last few years and other sources of low-quality and spammy traffic.

The last release of Penguin was on October 2012 and many companies that had bought these links were penalized by losing rank and some were even barred from coming out in Google results completely.

Matt talks about Penguin here in this video:

At amerisol internet marketing and SEO we follow Google guidelines and best practices to the dot in order to ensure that our customers' websites get the best possible indexation without possibility of being penalized.

If you wish to explore the best SEO option feel free to contact us at sales@amerisol.com

How kids can become Superstars

noreply@blogger.com (amerisol SEO internet marketing) — Tue, 26 Feb 2013 18:23:00 +0000

Great video featuring Bill Gates (founder of Microsoft) and Mark Zuckerberg (founder of Facebook) on how they learned how to program. Great motivational video for kids of all ages:

Creating a YouTube video from photographs

noreply@blogger.com (amerisol SEO internet marketing) — Thu, 07 Feb 2013 20:17:00 +0000

Videos are an important part of any complete social marketing effort.

Fortunately, YouTube provides a simple way to create videos from photographs. This graphic shows where the option appears within your YouTube channel:

Creating a video for YouTube using photographs

If you need more information or help to begin or intensify your internet marketing and SEO contact us today at sales@amerisol.com

Mobile site optimization

noreply@blogger.com (amerisol Internet Marketing amerisol Mercadeo Internet) — Wed, 19 Dec 2012 16:00:00 +0000

By now every company should have a functional mobile site, whether dedicated or responsive. As this blog post shows mobile device usage is growing exponentially.

Is your company mobile ready? This chart shows that many companies are not:

Mobile optimization and testing is still not common amongst companies

If you want an expert mobile site or responsive site built optimized for user experience and SEO contact us at sales@amerisol.com

Mobile statistics and trends

noreply@blogger.com (amerisol Internet Marketing amerisol Mercadeo Internet) — Tue, 11 Dec 2012 02:27:00 +0000

We all know mobile is becoming more important every day. These statistics will shed some light on just how important:

15.2% of global online ad spend will go to mobile by 2016. (Berg Insight)
Mobile marketing will grow to 22.4 billion - that's 37% growth per year. (Berg Insight)
It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys)
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Mobile Marketing Association Asia)
It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (CTIA.org)
Mobile coupons get 10 times the redemption rate of traditional coupons. (Borrell Associates)
91% of all U.S. citizens have their mobile device within reach 24/7. (Morgan Stanley)
82% of adults have a cell phone. (Pew Internet)
55% of all US mobile subscribers own a smartphones. (eMarketer)
62% of all US mobile users 25-34 own a smartphones. (Nielsen)
By mid-2011, ComScore reported that, for the first time, more smartphones than regular mobile phones had been sold. (Mobile Marketing Response)
9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land)
70% of mobile searches lead to action within one hour, as opposed to online searches, 70% of which lead to action within 1 month. (Mobile Marketer)
79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. (Search Engine Land)

How mobile are your customers?

noreply@blogger.com (amerisol Internet Marketing amerisol Mercadeo Internet) — Tue, 04 Dec 2012 22:31:00 +0000

This infographic shows how companies are still struggling to understand how quickly their customers are adopting mobile devices. It's crucial to understand adoption rates by your users especially since it's clear the mobile is growing extremely quickly. This post has telling numbers of mobile device growth

Mobile use by users is still an unknown for many companies. Are you measuring mobile usage by your customers?

If you want to be ready for the mobile wave and want a complete mobile strategy including responsive sites and/or dedicated mobile sites and mobile ad campaigns contact us at sales@amerisol.com

Marketing teams at your company

noreply@blogger.com (amerisol Internet Marketing amerisol Mercadeo Internet) — Tue, 13 Nov 2012 17:30:00 +0000

How do you divvy up marketing chores at your company? This chart shows the response from a recent survey.

No matter how you handle this it is clear that marketing is taking a more prevalent role perhaps as a result of the universal access provided by the internet. At amerisol seo and internet marketing we believe that marketing is paramount to your success.

Marketing responsibilities are most often shared.

Social media - How much time are small businesses spending on it?

noreply@blogger.com (amerisol Internet Marketing amerisol Mercadeo Internet) — Tue, 06 Nov 2012 21:02:00 +0000

Everyone knows social media, especially Facebook and Twitter, are important internet marketing tools for their business. But how much time does one spend on it? There is no formula but the infographic below shows the answer to that question by 500 small business owners.

In general, it's a taxing but necessary job. And the appearance of other social networks ie Google+ and Pinterest doesn't help matters much. How much time are you spending on social media? How are you measuring results?

Social media usage survey of 500 small companies.

Click here to contact amerisol internet marketing

to create or improve your social media strategy

sales@amerisol.com

Chart - Conversion rates per source

noreply@blogger.com (amerisol Internet Marketing amerisol Mercadeo Internet) — Tue, 30 Oct 2012 16:23:00 +0000

A recent study shows conversion and visitation rate per source. In general, web, paid search and email marketing perform well and should be in every company's internet tactics. Social media is the relative newcomer and, of course, the leader of the pack is Facebook although Twitter is also an important player. As most of our customers have told us conversion in general is low although they consider it important to their branding and marketing efforts especially because of engagement with their customers. Paid advertising on social media is even newer. As we've reported before Facebook has been trying to monetize their site so these numbers may change over time.

Conversion vs. volume per internet channel

Email Marketing Best Practices

noreply@blogger.com (amerisol Internet Marketing amerisol Mercadeo Internet) — Fri, 26 Oct 2012 20:54:00 +0000

Here's a useful infographic full of tips on how to improve the effectiveness of your email campaigns.

Email marketing best practices

Are you converting well?

noreply@blogger.com (amerisol Internet Marketing amerisol Mercadeo Internet) — Wed, 24 Oct 2012 21:20:00 +0000

A big buzz word in the internet marketing world is conversion. All though it sounds complicated all it really means is how many real people clicked on your ad, or filled out your contact form or bought something from you. So it really is important, it's the whole reason you invest so much time in promoting your website, polishing your brand and improving your service and product(s). And if it's not it should be.

This is an interesting chart that shows average conversion rates grouped by industry. How are you doing?

Internet conversion rates per industry

Contact amerisol SEO internet marketing if you want to know what your conversion is and how to improve it at sales@amerisol.com

Source: Marketing Sherpa

Google improves their algorithm and affects listings

noreply@blogger.com (amerisol SEO internet marketing) — Fri, 05 Oct 2012 21:26:00 +0000

Google constantly is working on their algorithms in order to improve user experience with better quality results. They released two enhancements within this week alone.

The first is what they call EMD (stands for exact match domains) which is designed to filter out low quality sites that only use the keyword they are trying to get listed for as their domain name. Ex. So, for the phrase ¨Great keyword¨ a site called greatkeyword.com is created. Many webmasters have complained over the years that poor quality sites such as these get top ranking using this technique. However, thousands of sites have been reported to be affected negatively by EMD´s release.

The second enhancement is much more sweeping and will affect many more sites than EMD. It is a an update to Panda. Panda is an algorithm that uses artificial intelligence and comparitive techniques in order to determine what a good quality website is. It´s called Panda after it´s lead engineer at Google. Since this is the 20th revision to Panda it is being called Panda 20.

Matt Cutts, head of Google´s anti spam team, said “Google began rolling out a new update of Panda on Thursday, 9/27. This is actually a Panda algorithm update, not just a data update. A lot of the most-visible differences went live Thursday 9/27, but the full rollout is baking into our index and that process will continue for another 3-4 days or so. This update affects about 2.4% of English queries to a degree that a regular user might notice, with a smaller impact in other languages (0.5% in French and Spanish, for example).”

Panda 20 is an important update and in order to not be affected by it negatively one should be following a quality content and link tactic either by yourselves or in the hands of a competent and proven SEO and internet marketing shop.

If you want to find out how to gain better positioning in search engines and not be harmed by Google´s enhancements get our expert SEO help today at sales@amerisol.com today

Facebook Tips - How to uncover a positive review that's hidden

noreply@blogger.com (amerisol Internet Marketing amerisol Mercadeo Internet) — Wed, 03 Oct 2012 16:31:00 +0000

Sometimes on Facebook a positive comment from a fan is hidden by the next comments below it. Here's a simple way to make sure that feedback is completely viewable at all times:

Facebook how-to: uncovering a comment so that it can be seen completely.

Get the most out of your social presence

- contact our social media experts sales@amerisol.com -

and get Facebook to work for you!

Graphic from Constant Contact direct email solution

Facebook eliminates fake likes and profiles

noreply@blogger.com (amerisol SEO internet marketing) — Fri, 28 Sep 2012 01:41:00 +0000

In August the social giant Facebook announced that it would be eliminating fake likes. They estimated sites would lose about 1% of followers. In addition they have shut down many false profiles. This is an effort to improve the user experience according to the company.

This table shows large accounts and how many followers they have and have lost:

Top Facebook pages and the amount of likes lost after the fake account cleanup

Some of these fake likes come from those that set up fake profiles in order to sell their ´likes´ to companies that want more exposure. This is similar to blackhat techniques like link-spam in the search engine world

As always amerisol SEO recommends avoid using any of these techniques since eventually they will catch up with you and your site can be penalized or even banned.

Top SEO tactics infographic

noreply@blogger.com (amerisol Internet Marketing amerisol Mercadeo Internet) — Tue, 11 Sep 2012 21:29:00 +0000

What do we measure at amerisol SEO internet marketing? Everything we can as marketers tend to do. This chart sums things up nicely, however.

Conversion and customer behavior trends are at the top SEO tactics for us also:

Top SEO tactics infographic

Source: MarketingSherpa.com