Amousia - SEO | SEM | SMO |Web Marketing Tips

Internet Research Tools: How to: Search Email Address by Name & Company - V...

noreply@blogger.com (Amousia Team) — Thu, 25 Nov 2010 12:16:00 +0000

Internet Research Tools: How to: Search Email Address by Name & Company - V...: "Watch the video demonstration below; to find, how to search company or business email address by Name & Company using LeadResearcher Pro pro..."

Free Internet Marketing Metrics Session Online (Live) – Webinar Marketing Analytics

noreply@blogger.com (Amousia Team) — Wed, 02 Sep 2009 08:51:00 +0000

I would like to share a important Internet Marketing Metrics Session online. This is FREE Session, conducting by Webinar on coming August 7th 2009 at 1 PM ET; In an Indian time 10:30 PM. Duration of this session will be 1 hour.

This free Webinar session will cover:

* What Internet marketing metrics to track and how to gather data about your website
* How to measure the ROI of each lead generation channel
* How to run tests to improve the effectiveness of your lead generation efforts
* How to do closed loop marketing reporting to analyze the entire sales and marketing funnel

Who can attend this program?

Marketing professionals and business owners. No technical experience required.

Speaker:

Mike Volpe, VP Marketing at HubSpot and co-host of the weekly marketing video podcast HubSpot TV.

Technical requirements:

Internet connection and computer speakers for audio.

Live Webinar: Friday, August 7, 2009, 1pm ET (10:30pm – Indian Time)

Reserve Your Spot for the Free Webinar

Be the first one to leaving your comments here; this will show in Amousia's Facebook page also.

Now Yahoo! Launched Web Analytics Beta IndexTools.

noreply@blogger.com (Amousia Team) — Wed, 15 Oct 2008 17:03:00 +0000

Finally Yahoo made it!, in a very decent way the first step towards something bigger. On October 8th Yahoo has announced the final integration step of Index tools into Yahoo! and roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers.
The next “big deployment,” Kavathekar says, will be for Yahoo’s 13,000 e-commerce customers hosting under the Yahoo Small Business service. Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009.Yahoo’s analytics service is a result of the company’s purchase of IndexTools earlier this year. Shortly after the purchase, Yahoo’s Dennis Mortensen announced the company’s plans to make Yahoo Web Analytics free.In its FAQ about the new analytics service, Yahoo suggests three reasons why its product is better than the competition:
Real-time Data: “While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection.”
Raw Data: “While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form.”
Ease-of-Use and FlexibilityYahoo offers a sign-up form for future updates on the Yahoo Web Analytics (beta) home page.

Find below the screen shot of Yahoo! Web analytics Beta.

Yahoo! Web Analytics - Dashboard

Yahoo! Web Analytics -Compared ad-hoc scenario

Yahoo! Web Analytics - Sales Summary

Yahoo! Web Analytics - First time visitors vs. Returning

Yahoo! Web Analytics - Conversion Summary

Read above all and use Yahoo! Web Analytics Beta version tool and leave your comment here.

Web Source From : Search Engine Land

Watch the latest videos on YouTube.com

Solve the Duplicate content issues in WordPress Blog

noreply@blogger.com (Amousia Team) — Wed, 15 Oct 2008 09:19:00 +0000

Adding ‘noindex, follow’ tags

What can you do to avoid this problem? You can tell the search engines what URL to index by using ‘noindex, follow’ meta tag, robots.txt exclusions or 301 redirects. Let’s say you want Google to index your front page, posts, single pages and category pages and forbid the spiders from crawling the content of archives, feeds and ‘next entries’ pages - page/2, /3, … To do this you have to add to your header.php the following code:

Code Is :
if((is_home() && ($paged < name="robots" content="index,follow">‘;
} else {
echo ‘< name="robots" content="noindex,follow">‘;}

For those not familiar with editing templates in WordPress: in your dashboard click Presentation menu item and after the new page is opened – click Theme Editor. In the Theme Editor choose ‘header.php’ and then paste the above code into the editor form. This code has to be inserted anywhere between head tags .

Here the tag is added to the home page but not the ‘next entries’ page (is_home() and ($paged<2)), to your posts (is_single()); to solo pages, like ‘About me’, if you created any (is_page()); and to category pages (is_category()). If you don’t want your categories to be indexed just delete || is_category(). All the other pages will get . They will not be indexed, but this will not prevent crawlers from following their outgoing links.

Adding unique meta description

For this purpose I use Head Meta Description plugin. This plugin can be configured to use an excerpt of your post as a meta description – this is especially useful if you have to add this tag to hundreds of existing pages. Or you can add your own manually as a custom field, which is my personal preference.

Using more tag

By using this tag you tell WordPress to display only the first few lines of your post. This greatly reduces the similarity of home page and your articles. If you have too many existing posts to edit, you can use an ‘excerpt’ plugin, such as this one from Semiologic

Redirect to a canonical URL

You should edit your .htaccess file to perform 301 redirects. Non-www addresses like yoursite.com should be redirected to www.yoursite.com. URL without trailing slashes like www.yoursite.com/category should be rewritten to include it: www.yoursite.com/category/ This can be done by inserting the following code into your .htaccess file:

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\.yoursite\.com$ [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [R,L]
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]

For more details read this: the process or rewriting the URL layout.

Preventing spiders from crawling feeds and auxiliary pages

For this purpose you should edit your robots.txt file by inserting the following code

User-agent: *
Disallow: /wp-
Disallow: /search
Disallow: /feed
Disallow: /comments/feed
Disallow: /feed/$
Disallow: /*/feed/$
Disallow: /*/feed/rss/$
Disallow: /*/trackback/$
Disallow: /*/*/feed/$
Disallow: /*/*/feed/rss/$
Disallow: /*/*/trackback/$
Disallow: /*/*/*/feed/$
Disallow: /*/*/*/feed/rss/$
Disallow: /*/*/*/trackback/$

Spread the word: related/readit

Web Sources: The Web Marketing Blog

Tag: duplicate content, web marketing blog, wordpress blog

Search Engine Optimization and SEO Tips

noreply@blogger.com (Amousia Team) — Mon, 11 Aug 2008 18:25:00 +0000

Search Engine Optimization Tips or we can say like SEO Tips - Today Amousia SEO | SEM | SMO | Web Marketing Tips Blog is going to give some tips to achieve your business goals through "keywords" or "key phrase" and other Basic SEO activities.

Please bear in mind that achieving success through search engine optimization is highly dependent on a wide range of Universal SEO factors and any ethical Internet marketing consultant will tell you that up front. Some rules will apply to your website and some will not. But even when everything is done correctly, ranking well doesn't happen overnight as some sites lead you to believe.

It takes time but if you're willing to be patient, search engine optimization will help you and your business achieve its goals.

Additional Search Engine Optimization Tips

1. Know Your Target Audience – Before any code or content is written for the site, think about your target audience and keep them in mind at every stage of site development. Consider age, gender, and especially, think about the things that will make your target audience want to visit your site often.

2. Build a Clean, User-Friendly Site – Web users have very short attention spans and the decision to linger at your site or clíck the Back button is made in a few seconds. Build a site that's easy on the eyes and structure it so that information can be found quickly and easily. Use bulleted lists, subheads, bold important text but don't overdo it, and use clean, intuitive page layouts. Avoid building pages with frames, .PDF's, and Flash. By the time these pages have loaded, your viewer is probably long gone.

3. Well-Written Content – Make sure the content on your site is well-written, gets right to the point, and doesn't insult the intelligence of your readers with wild claims and hyperbole. Good content encourages readers to explore the other pages of your site and creates high-quality inbound links.

4. Let Keywords and Keyphrases Occur Naturally – Both search engines and readers alike will notice obvious keyword stuffing immediately and your credibility will suffer. Let the words and phrases that you want to optimize occur naturally in the content without overdoing it.

5. Use Short, Relevant URLs – Give your page URLs good file names which include the keywords optimized for that page and definitely avoid query strings. Try to limit page titles to relevant words separated by hyphens. For example, instead of ".com/seo" try ".com/search-engine-optimization-tips" or ".com/seo-tips. "

6. Good Meta Descriptions – Keep meta descriptions between 200-250 characters and make them relevant to the page and informative. Good meta descriptions raise confidence that the page will contain the information that web users seek therefore making it more selectable.

7. Quality Inbound and Outbound Links – The quality of your inbound and outbound links far outweigh quantity for SEO purposes. Link farming is frowned upon by search engines and readers alike. If someone clicks on an outbound link from your site, make sure that it takes them somewhere interesting and informative or they're not likely to clíck on another.

8. Limit Keywords and Keyphrases – Feature two or three optimized keywords and phrases on each page and again, make them occur naturally in the content. If you want to rank well for other terms, simply build other pages optimized for those terms.

9. Update the Content Regularly – Add new content to your site on a regular basis. It gives your site visitors something new to read and the search engines will be inclined to index your site more frequently.

10. Avoid Unethical SEO Methods – Link farming, duplicated content, cloaking, spamdexing, and other attempts to fool search engine crawlers will get your site penalized and buried where no one can find it. Search engine algorithms are increasingly sophisticated and Black Hat SEO methods will destroy any possibility for ranking well.

These are just a few search engine optimization tips for you to consider that will help your site rank well and there are many, many more.

Let us see again.

One Way Linking Methods | Web Marketing Tips

noreply@blogger.com (Amousia Team) — Mon, 14 Jul 2008 09:16:00 +0000

Good content:

One of the basic ways to achieve one way links is to offer good, unique and useful content to visitors. The moment visitors realize the value and importance of the content of a website, they will be tempted to link to it from their page. The best websites on the internet offering quality content are linked to by many many websites.

Free Content:

Providing free content from a website enables webmasters to utilize this content on their own websites. In the process, a link back to your website is created. Free content can be in the form of articles, E-Books, Frequently Asked Questions (FAQ’s), etc.

Directory Listings:

This is one of the best ways to achieve one way links to a website. Submitting websites to directories creates a high value one way link to a website. Directories list websites under various categories and are generally well ranked and with good PR as well so it makes sense to submit websites to as many directories as possible.

Discussion Forums:

Creating posts in discussion forums with a link to your webmaster in the signature creates one way links as well. Ofcourse it is important to check whether the posts of the discussion forums are actually being indexed by the search engines or not.

Write testimonials / Commenting:

If you’ve used a product or service online, you should consider writing a testimonial for the same with a link to your website at the bottom.

Press Release:

This is another best way to create one way links to a website. Submitting press releases to press release websites creates a high value one way link to a website.

Book marking:

For one way link exchange better try some social book marking sites
like digg, stumble, furl, blummy, facebook to name a few good ones.

About Amousia

noreply@blogger.com (Amousia Team) — Sun, 06 Jul 2008 08:03:00 +0000

About Amousia

Hi, we are all here to know about Amousia Blog. Dear bloggers, do you know, what is the meaning of Amousia?.

Actually i like to share my knowledge to everyone, but that knowledge should be really useful to all the Blog readers. I am a SEO person, having very good and strong knowledge of On-line Marketing. So, i have decided to share my SEO | SEM | SMO | and other Web marketing tips to all the blog readers.

I have discussed with all my friends to choose a good name for my blog. Hats off to my friends Sundar, Krishna Kumar, Ashok, Sulthan Syed Ahamed, Karthick, Selva & Gayathri for giving me a valuable suggestion on selecting a name "Amousia". We derived this name from Greek Language. In Greek, the meaning of Amousia is "Knowledge" SO, my knowledge is going to become a wealth to all the blog readers.

Thanks to my all loving friends, and we all welcome you to read my Blog.

So, give me your big hand to join with Amousia, and leave your valuable comments over here.

Cheers,
Amousia

Chennai Bloggers Event's Videos & Photos

noreply@blogger.com (Amousia Team) — Tue, 10 Jun 2008 07:04:00 +0000

The Chennai Blogger's Meet - Event High lights!

noreply@blogger.com (Amousia Team) — Tue, 10 Jun 2008 05:01:00 +0000

The Chennai Blogger's Meet.

Yah! it was the greatest opportunity to me to attend the Chennai Blogger's Meet at Dee Cee Manor Hotel, T.Nagar on 08-June-2008. It was organized by Indiblogger.in and Microsoft. According to me this is the First Blogger’s meet, It was really good experience to me, but I wondered really there was 100 and more registered people visited and many others also keep on coming to the Blogger's meet. And the program started by Indiblogger.in and Lemonade the blogger who initiated the meet, and giving their welcome talk........

They gave the 1 Min to every one to talk about their Blog and it was the lengthiest part in the event. I was also talk about my Amousia blog to the Blogger's Meet. And I like to share about some interesting Bloggers who talking interestingly and their Blog and I got new more friends by Chennai Indiblogger Meet.

1) Ananad - dzinerfreek.blogspot.com

2) Raamji - nizhalpadam.blogspot.com

3) A K Rao - freevideolectures.com & thebloggerstimes.com

4) Kiruba Shankar - (I already met him on the SearchCamp program in TIDAL Park, Chennai.)

5) Ananth Narasimhan - www.atyourprice.in

6) Santhana Gopal - www.expertsatellite.com

and Interesting blogs

1) http://scudie.net/

2) random thoughts

3) taalk.com/all

4) bungz.blogspot.com

6) rupya.blogspot.com

7) ofunk.blogspot.com

9) podiponnu.blogspot.com

After this we all went to the break, i got up and go to have some hot Bhajjis and stuff. After the break we have this, "How well do u know your readers" game.. It was fun..

Then we have out Pesudonym doing a talk on Mobile Blogging (hmm....that’s interesting man...!)...Then the main attraction of the event. The play by the Theatricals group The REBELZ...AwesomE....Yahhh...dude...i couldn't say anything.....because One word is not enough to describe it.....I was not only me...Every one was enjoyed that...

Very Nice meeting you all you guys... :)...Thanks to Indiblogger Team. Thanks Bala (BG) & Reni.

On-page optimization and Off Page Optimization

noreply@blogger.com (Amousia Team) — Sun, 08 Jun 2008 09:39:00 +0000

What is On-page optimization and Off Page Optimization?

On-page Optimization and off- page Optimization are a part of the Search Engine Optimization process to increase website traffic. There is a big difference between the two. Understanding these Optimization techniques is of vital importance if Search engine Optimization is the preferred tool for online promotion of business to create more website traffic.

You should consider two factors before choosing On-page Optimization or Off- page Optimization. Because, Search engines evaluate websites based on a number of on- page and off- page Optimization factors. The first is that you should be able to provide search engines what they need and also provide the required information to the users.

Off- page Optimization are the techniques employed by a website which are done “off the web page” to improve its search engine page rank and therefore increase its website traffic. There area number of off-page factors to be considered in off-page optimization.

Please find below Amousia has segregated the activities of the On-page and Off-page Optimization.

On-page Optimization is the process by which elements of a website are so designed such the website qualifies for a high ranking when specific keyword(s) or keyword phrases are typed.

On Page Optimization

Business Analysis
Keyword Analysis
Image Size
Good Keywords (Relevant to business)
Keyword Density
Heading Text
Bold / Italic / Anchor Text / Anchor Title Tag / Image ALT Tag
Keyword / Key phrase Repeat
Title Tag / Meta Tag (Description / Keywords)
Domain Name / Folder Name / File Name
Competitor Analysis
Content Optimization
Code Optimization
HTML Code
HTML Validation, as per W3C Rules
Table Tricks
Site Loading Time
CSS Code
CSS Validation, as per W3C Rules
Link Navigation / Structure

Off Page Optimization

Link Building
One-way Link Building
Search Engine Submissions
Directory Submissions
Business Related Site Submissions
RSS Submissions
Two-way Link Building / Reciprocal Links / Link Exchange
Three-way Link Building
Press Release
Article Postings
Forum Participation
Blog Creation & Postings
Social Bookmark & Site Bookmark
Submit XML / RSS file to Google & Yahoo.

On page optimization is just a part of the optimization process and will not guarantee your website a good ranking unless off –page optimization is also in place.

These both techniques will help you (Newbie)  I know other SEO / SEM guys well known about this factors.

If any one need any more clarification in this regard, please feel free to contact us or leave your comment here.

How to promote your B-log

noreply@blogger.com (Amousia Team) — Sun, 08 Jun 2008 09:17:00 +0000

These are the simple ways to increase the traffic to your blog; Amousia will explain category wise to understand well about this; Let me tell you about the categories name first;

1) Link Building

2) Community

3) Social Media

4) Forums

5) Groups

6) Article Distribution

7) Submit a Press Release

8) Classified Ads

9) FREE ADVERTISING:

Yahoo! Search Marketing ($25 free advertising credit) (aff.)

Microsoft AdCenter ($50 free advertising credit through PPC Universe)

ABC Search ($100 free advertising credit through PPC Universe)

10) Photo Sharing

11) CREATE SOME BUZZ:

Get interviewed

Interview someone well known in your industry

ReviewBack (blog review exchange)

12) SUBMIT YOUR BLOG TO DESIGN GALLERIES:

BestWebGallery

CSSimport

CSS Mania

CSSRemix

Screenalicious

Stylegala

CSS Vault

CSS Beauty

Unmatched Style

CSS Elite

CSS Heaven

13) AWARDS:

Apply for website awards

Apply for a Blogger’s Choice Award

Give away awards to other bloggers

14) OTHER IDEAS:

Run a contest (this one isn’t always free, but you could give away links, ad space, or something else that won’t cost you money)

Participate in a group writing project with other bloggers

Create a podcast to go along with your blog

Pretend to put your blog up for sale

Show how much your blog is worth

15) Ping your Blog in sites like Pingoat, pingomatic etc....

I know you all (SEO / SEM) people know these ways, but it would be helpful for “NEWBIES”

If any one need any more clarification in this regard, please feel free to contact us or leave your comment here.

New report lists dangerous Web domains - from Yahoo News.

noreply@blogger.com (Amousia Team) — Thu, 05 Jun 2008 10:15:00 +0000

Hello,

i would like to share this messages about "Dangerous Web Domains", i have read this News from Yahoo News. Just read this, this would be useful to our blog users.

New report lists dangerous Web domains

When surfing the Internet for safe websites, not all domains are equal.

Companies that assign addresses for websites appear to be cutting corners on security more when they assign names in certain domains than in others, according to a report by antivirus software vendor McAfee.

McAfee found the most dangerous domains to navigate to are ".hk" (Hong Kong), ".cn" (China) and ".info" (information). Of all ".hk" sites McAfee tested, it flagged 19.2% as dangerous or potentially dangerous to visitors; it flagged 11.8% of ".cn" sites and 11.7% of ".info" sites that way.

A little more than 5% of the sites under the ".com" domainÂ—the world's most popularÂ—were identified as dangerous. More spammers, malicious code writers and other cyber criminals can establish an online presence when domain name registry businesses cut requirements for registering a site in order to boost their profit and profile.

The report does not identify domain name registration companies McAfee believes are responsible for those lapses. Hundreds, perhaps thousands, of companies are in the business of registering domain names; some are large and well-known, while others are small and less reputable, offering their services on the cheap and with flimsy or no background checks to lure in more customers.

The fact that Internet scam artists gravitate to domain name services with lower fees and fewer requirements isn't new.

What McAfee's "Mapping the Mal Web" report, now in its second year, tries to do is identify the domains that are populated with the highest concentration of risky sites. The servers for ".hk" and ".cn" websites don't have to be in China; website operators can register sites from anywhere to target different geographies. Other risky domains include ".ro" (Romania), with 6.8%, and ".ru" (Russia), with 6% of sites flagged as dangerous.

Shane Keats, research analyst for McAfee and lead author of the report, said the increase in dangerous sites registered under the ".hk" and ".cn" domains over last year's report was caused in part by better data collection on McAfee's part on those domains and by apparent security lapses in some registrar companies' processes for registering addresses.

"My advice about surfing behaviour is that if you're really desperate for cheap Prozac and the pharmacy ends in '.cn', don't do it. Just don't do it," Keats said. "Find another place to get your Prozac."

Many Internet frauds involve fake sites for pharmaceuticals.

The McAfee report is based on results from 9.9 million websites that were tested in 265 domains for serving malicious code, excessive pop-up ads or forms to fill out that actually are tools for harvesting e-mail addresses for sending spam.

Keats said domain name registrars that are strict about authenticating that website owners are operating a legitimate business see far fewer malicious websites using their services.

Where McAfee found some of the least-risky domain names: ".gov" (government use), with 0.05% flagged; ".jp" (Japan), with 0.1% flagged and ".au" (Australia), with 0.3% flagged.

Web Reference : Yahoo News