<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-1206101642367757818</id><updated>2025-12-29T19:09:16.010-08:00</updated><category term="3D movies"/><category term="carrera"/><category term="charmant"/><category term="double vision."/><category term="lacoste"/><category term="sunglasses"/><title type='text'>Specs and strategy</title><subtitle type='html'>Specs &amp;amp; Strategy is your go-to resource for real-world insights that help eye care professionals thrive. We cover everything from optical sales and staff training to profitability tips, systems optimization, and staying competitive in a changing industry. Whether you’re running one location or many, this blog is here to sharpen your business focus—because success in eye care takes more than just vision.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://opticianvlad.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default?redirect=false'/><link rel='alternate' type='text/html' href='http://opticianvlad.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>opticianvlad</name><uri>http://www.blogger.com/profile/00969579971405291214</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ms5VfleR8DE866Pt1JZ_Ayvh58xffB-NrlTZC2o8oCa4SYcJn1YRDN6rb9OMqJG8M9VOHl0FaqRUaPBAr2mZu7Dj_akl2T6a57DuIlukErYVms4r-mQW-0v93z60brV59HspKLZHWUrNm11AbkMHzVi6GCz7Z9nSWTPOGairQSpKEA/s220/BVCS_SanityFiles_overlay.png'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>5</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-1206101642367757818.post-6842452023863478769</id><published>2025-05-03T15:40:00.000-07:00</published><updated>2025-05-03T15:40:16.871-07:00</updated><title type='text'>Why I Chose to Share What I Know: Honoring the Optician’s Craft and Elevating the Whole Team</title><content type='html'>&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;For decades, opticianry was a profession passed down through apprenticeship. If you wanted to become an optician, you didn’t take a shortcut—you studied under a master, learned the science behind optics, perfected your hand skills, and built the ability to guide patients with precision and empathy. It was a craft, and it took time to master.&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;I was lucky to be shaped by that tradition.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;But times have changed.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;Today’s optical business no longer supports the apprenticeship model that once defined our field. Practices are under pressure: staff are expensive and hard to find, and the patient expectations keep rising. Meanwhile, the people supporting eye care professionals (ECPs)—from opticians and ophthalmic techs to front desk staff and optical sales teams—are being asked to perform with confidence, speed, and expertise from day one.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;That’s why I chose to share what I know.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 21px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 14px;&quot;&gt;&lt;span style=&quot;font-family: TimesNewRomanPS-BoldMT; font-kerning: none; font-weight: bold;&quot;&gt;From Legacy to Leverage&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;The old model of learning slowly no longer fits the pace or economics of today’s practices. But the need for mastery hasn’t gone away—it’s only become more urgent. My mission is to help scale the wisdom of the apprenticeship model so it can empower entire teams: opticians, techs, receptionists, and everyone in between.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;Because patients don’t differentiate between roles—they just want to feel seen, heard, and helped.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;When your team is trained well, you don’t just reduce errors.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;You reduce friction.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;You elevate the experience.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 21px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 14px;&quot;&gt;&lt;span style=&quot;font-family: TimesNewRomanPS-BoldMT; font-kerning: none; font-weight: bold;&quot;&gt;Training Everyone Who Supports the Patient&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;Historically, only opticians were trained through formal apprenticeships. But today, every team member plays a role in patient care. A poorly handled benefits conversation at the front desk can cause as much frustration as a poor lens recommendation. A rushed pre-test experience can taint the entire visit, even if the exam is flawless.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;Patients expect excellence across the board.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;So let’s train for that—intentionally, and efficiently.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 21px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 14px;&quot;&gt;&lt;span style=&quot;font-family: TimesNewRomanPS-BoldMT; font-kerning: none; font-weight: bold;&quot;&gt;A New Era of Expectations&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;Modern patients are juggling more than ever. They’re conditioned by tech giants to expect everything to be fast, cheap, and easy. And thanks to online retailers, many believe they can get “the same thing” elsewhere for less.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;What they don’t consider is the trade-off:&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;– No personalized fitting.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;– No expert guidance.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;– No problem-solving when something goes wrong.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;Yet they still expect the same high quality—without understanding how that quality is achieved.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;That’s why training matters. Because our teams are the only ones who can explain the difference between “just glasses” and vision solutions tailored to your life.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 21px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 14px;&quot;&gt;&lt;span style=&quot;font-family: TimesNewRomanPS-BoldMT; font-kerning: none; font-weight: bold;&quot;&gt;Scaling Knowledge, Building Value&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;By turning decades of optical knowledge into practical, modern training, I’m not just teaching skills—I’m building confidence. Helping practices train smarter. Helping teams speak with authority. Helping the industry hold the line on quality—even as the world speeds up around us.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(128, 128, 128); -webkit-text-stroke-width: 0px; color: grey; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 12px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px; min-height: 13.8px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;Because when we train every team member like they matter—because they do—our patients feel it.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;And when patients feel it, they stay.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: 0px; font-family: &amp;quot;Times New Roman&amp;quot;; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size-adjust: none; font-size: 20px; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-variation-settings: normal; line-height: normal; margin: 0px 0px 12px;&quot;&gt;&lt;span style=&quot;font-kerning: none;&quot;&gt;That’s how we honor the past while building the future.&lt;/span&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://opticianvlad.blogspot.com/feeds/6842452023863478769/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://opticianvlad.blogspot.com/2025/05/why-i-chose-to-share-what-i-know.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default/6842452023863478769'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default/6842452023863478769'/><link rel='alternate' type='text/html' href='http://opticianvlad.blogspot.com/2025/05/why-i-chose-to-share-what-i-know.html' title='Why I Chose to Share What I Know: Honoring the Optician’s Craft and Elevating the Whole Team'/><author><name>opticianvlad</name><uri>http://www.blogger.com/profile/00969579971405291214</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ms5VfleR8DE866Pt1JZ_Ayvh58xffB-NrlTZC2o8oCa4SYcJn1YRDN6rb9OMqJG8M9VOHl0FaqRUaPBAr2mZu7Dj_akl2T6a57DuIlukErYVms4r-mQW-0v93z60brV59HspKLZHWUrNm11AbkMHzVi6GCz7Z9nSWTPOGairQSpKEA/s220/BVCS_SanityFiles_overlay.png'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1206101642367757818.post-6801584075943420504</id><published>2010-09-29T20:33:00.000-07:00</published><updated>2010-09-29T20:33:56.053-07:00</updated><title type='text'>Is Essilor&#39;s Eyecode Ready?</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;iframe allowfullscreen=&#39;allowfullscreen&#39; webkitallowfullscreen=&#39;webkitallowfullscreen&#39; mozallowfullscreen=&#39;mozallowfullscreen&#39; width=&#39;320&#39; height=&#39;266&#39; src=&#39;https://www.blogger.com/video.g?token=AD6v5dzdKP-Z1AuSWYqcw5m4FqSl_T0Aob8wGurGYW6AkywbdFCYpUWBc7vGt2MUcueUoZmvfYuOyNECo4zDo-dbrw&#39; class=&#39;b-hbp-video b-uploaded&#39; frameborder=&#39;0&#39;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;br /&gt;
The optical world has been moving toward individualized/personalized/customized &amp;nbsp;eyewear for the past few years. &amp;nbsp;With the advent of the Izon lenses and Z-view aberrometer and, Zeiss&#39; iScription lenses &amp;nbsp;and now Essilor brings it&#39;s new pony to the party with eyecode. &lt;br /&gt;
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Izon and Zeiss both use an aberrometer to correct higher order aberrations. &amp;nbsp;The Essilor Eyecode claims to calculate the rotational axis of the eye and use this data to manufacture a lens that corrects the lens Rx throughout the entire lens surface by compensating for the change in vertex distance. &amp;nbsp;Although this is novel idea, is it too early? &amp;nbsp;are we too close to marrying both of these technologies to chose one above the other?&lt;br /&gt;
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In July of 2009, Essilor applied for a manufacturing patent on&amp;nbsp;&lt;a href=&quot;http://www.freepatentsonline.com/20090174098.pdf&quot;&gt;how to manufacture an ophthalmic lens using photoactive material.&lt;/a&gt;&amp;nbsp;&amp;nbsp;This looks like a Essilor already has the technology to develop a lens that corrects higher order aberrations. &amp;nbsp;Only time will tell.&lt;br /&gt;
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As ECPs we all want the best acuity for our patients and it&#39;s obvious that we can achieve this by combining both of these techniques for collecting data to manufacture a better lens for our patients. &lt;br /&gt;
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&lt;a href=&quot;http://www.amazon.com/Kindle-Wireless-Reader-Wifi-Graphite/dp/B002Y27P3M?ie=UTF8&amp;amp;tag=anopticionami-20&amp;amp;link_code=btl&amp;amp;camp=213689&amp;amp;creative=392969&quot; target=&quot;_blank&quot;&gt;Kindle Wireless Reading Device, Wi-Fi, 6&quot; Display, Graphite - Latest Generation&lt;/a&gt;&lt;img alt=&quot;&quot; border=&quot;0&quot; height=&quot;1&quot; src=&quot;http://www.assoc-amazon.com/e/ir?t=anopticionami-20&amp;amp;l=btl&amp;amp;camp=213689&amp;amp;creative=392969&amp;amp;o=1&amp;amp;a=B002Y27P3M&quot; style=&quot;border: none !important; margin: 0px !important; padding: 0px !important;&quot; width=&quot;1&quot; /&gt;</content><link rel='replies' type='application/atom+xml' href='http://opticianvlad.blogspot.com/feeds/6801584075943420504/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://opticianvlad.blogspot.com/2010/09/is-essilors-eyecode-ready.html#comment-form' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default/6801584075943420504'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default/6801584075943420504'/><link rel='alternate' type='text/html' href='http://opticianvlad.blogspot.com/2010/09/is-essilors-eyecode-ready.html' title='Is Essilor&#39;s Eyecode Ready?'/><author><name>opticianvlad</name><uri>http://www.blogger.com/profile/00969579971405291214</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ms5VfleR8DE866Pt1JZ_Ayvh58xffB-NrlTZC2o8oCa4SYcJn1YRDN6rb9OMqJG8M9VOHl0FaqRUaPBAr2mZu7Dj_akl2T6a57DuIlukErYVms4r-mQW-0v93z60brV59HspKLZHWUrNm11AbkMHzVi6GCz7Z9nSWTPOGairQSpKEA/s220/BVCS_SanityFiles_overlay.png'/></author><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1206101642367757818.post-8522972951419896687</id><published>2010-09-26T07:52:00.000-07:00</published><updated>2010-09-26T07:52:03.018-07:00</updated><title type='text'>Wall Street: Cool glasses never sleep</title><content type='html'>&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK3CTxMNNt4oo7Iz9Hy-HrooLFc1q6f_ijaiOqmn2fz6x_rBm0Dl2UALqz7L-UrBy_0rOKzzCfaZMLHEdbTQL7VEE0wvoVyKM1FlYROGzDKk09LBvSim1ZCoLnrilKSBHbbIFioSq2WSTY/s1600/Michael-Douglas-sunglasses-Wall-Street-2.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;320&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK3CTxMNNt4oo7Iz9Hy-HrooLFc1q6f_ijaiOqmn2fz6x_rBm0Dl2UALqz7L-UrBy_0rOKzzCfaZMLHEdbTQL7VEE0wvoVyKM1FlYROGzDKk09LBvSim1ZCoLnrilKSBHbbIFioSq2WSTY/s320/Michael-Douglas-sunglasses-Wall-Street-2.jpg&quot; width=&quot;262&quot; /&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Last night I went to the movies to watch Wall Street: Money never sleeps. &amp;nbsp;In my opinion the movie fell sort of my expectations. &amp;nbsp;This movies&#39; predecessor was not as depressing. &amp;nbsp;The sad reality is that WS:Mns does a good job depicting what happened almost two years ago when the run was made on Bear Stearns and JP Morgan Chase bought them up pennies on the dollar. &amp;nbsp;It&#39;s as if the scene in the back room inside the Federal Reserve Bank of NY was actual video footage of what happened that Sunday night.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;On a lighter note, the sunglasses worn by Michael Douglas were nothing short of sweet. &amp;nbsp;I originally thought these were &lt;/span&gt;&lt;a href=&quot;http://www.oliverpeoples.com/&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;oliver peoples&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt; Racine but when I researched it in&amp;nbsp;&lt;/span&gt;&lt;a href=&quot;http://www.sunglassesid.com/&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;sunglassesid.com&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;&amp;nbsp;I found that these are&amp;nbsp;&lt;/span&gt;&lt;a href=&quot;http://bartonperreira.com/&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Barton Perreira&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt; Halston. I have noticed the change to crystal/ transparent eyewear in the past few months. &amp;nbsp;This look will definitely work for someone with a fair complexion that doesn&#39;t feel comfortable wearing the dark &quot;horn rimmed&quot; plastic frames that have become so popular.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;
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&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7QhtW1MCv-1Aqd6AiSNJicxtTDEKXBxzpTzDunLUcXYIz3JBLtB_0ChjH7xiMYCLsq78L7FzZlnxX3Oj9h45EVQmyMe_iJAM6-tCU5cWdXA55dXDX_f_MiD3mfclZPsKqGSI9KlmJRuKZ/s1600/3e1db755d529579af5155b21ee4b160a-1.png&quot; imageanchor=&quot;1&quot; style=&quot;clear: right; float: right; margin-bottom: 1em; margin-left: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;116&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7QhtW1MCv-1Aqd6AiSNJicxtTDEKXBxzpTzDunLUcXYIz3JBLtB_0ChjH7xiMYCLsq78L7FzZlnxX3Oj9h45EVQmyMe_iJAM6-tCU5cWdXA55dXDX_f_MiD3mfclZPsKqGSI9KlmJRuKZ/s200/3e1db755d529579af5155b21ee4b160a-1.png&quot; width=&quot;200&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;To achieve the same look on a budget you can try: &lt;/span&gt;&lt;a href=&quot;http://www.ray-ban.com/usa/products/rb2132/812-51&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;RayBan 2132&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;&amp;nbsp;in Honey, part of&amp;nbsp;the new wayfarer collection. The darker temples do not take too much from the look. &amp;nbsp;Light amber tinted lenses with Anti-Reflective coating would polish the look off. &amp;nbsp;If you&#39;re interested in taking a look at these &lt;a href=&quot;mailto:vlad@focuseyehealth.com&quot;&gt;contact me&lt;/a&gt;.&amp;nbsp;&lt;/span&gt;</content><link rel='replies' type='application/atom+xml' href='http://opticianvlad.blogspot.com/feeds/8522972951419896687/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://opticianvlad.blogspot.com/2010/09/wall-street-cool-glasses-never-sleep.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default/8522972951419896687'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default/8522972951419896687'/><link rel='alternate' type='text/html' href='http://opticianvlad.blogspot.com/2010/09/wall-street-cool-glasses-never-sleep.html' title='Wall Street: Cool glasses never sleep'/><author><name>opticianvlad</name><uri>http://www.blogger.com/profile/00969579971405291214</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ms5VfleR8DE866Pt1JZ_Ayvh58xffB-NrlTZC2o8oCa4SYcJn1YRDN6rb9OMqJG8M9VOHl0FaqRUaPBAr2mZu7Dj_akl2T6a57DuIlukErYVms4r-mQW-0v93z60brV59HspKLZHWUrNm11AbkMHzVi6GCz7Z9nSWTPOGairQSpKEA/s220/BVCS_SanityFiles_overlay.png'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK3CTxMNNt4oo7Iz9Hy-HrooLFc1q6f_ijaiOqmn2fz6x_rBm0Dl2UALqz7L-UrBy_0rOKzzCfaZMLHEdbTQL7VEE0wvoVyKM1FlYROGzDKk09LBvSim1ZCoLnrilKSBHbbIFioSq2WSTY/s72-c/Michael-Douglas-sunglasses-Wall-Street-2.jpg" height="72" width="72"/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1206101642367757818.post-6824562997016774523</id><published>2010-09-21T15:18:00.001-07:00</published><updated>2010-09-22T14:59:28.113-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="3D movies"/><category scheme="http://www.blogger.com/atom/ns#" term="double vision."/><title type='text'>Some info for 3D movie goers.</title><content type='html'>&amp;lt;object width=&quot;640&quot; height=&quot;390&quot;&amp;gt;&amp;lt;param name=&quot;movie&quot; value=&quot;&lt;a href=&quot;http://www.youtube.com/v/5uESeJW1LEU&amp;amp;rel=0&amp;amp;hl=en_US&amp;amp;feature=player_embedded&amp;amp;version=3%22%3E%3C/param%3E%3Cparam&quot;&gt;http://www.youtube.com/v/5uESeJW1LEU&amp;amp;rel=0&amp;amp;hl=en_US&amp;amp;feature=player_embedded&amp;amp;version=3%22%3E%3C/param%3E%3Cparam&lt;/a&gt; name=&quot;allowFullScreen&quot; value=&quot;true&quot;&amp;gt;&amp;lt;/param&amp;gt;&amp;lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot;&amp;gt;&amp;lt;/param&amp;gt;&amp;lt;embed src=&quot;&lt;a href=&quot;http://www.youtube.com/v/5uESeJW1LEU&amp;amp;rel=0&amp;amp;hl=en_US&amp;amp;feature=player_embedded&amp;amp;version=3&quot;&gt;http://www.youtube.com/v/5uESeJW1LEU&amp;amp;rel=0&amp;amp;hl=en_US&amp;amp;feature=player_embedded&amp;amp;version=3&lt;/a&gt;&quot; type=&quot;application/x-shockwave-flash&quot; allowfullscreen=&quot;true&quot; allowScriptAccess=&quot;always&quot; width=&quot;640&quot; height=&quot;390&quot;&amp;gt;&amp;lt;/embed&amp;gt;&amp;lt;/object&amp;gt;</content><link rel='replies' type='application/atom+xml' href='http://opticianvlad.blogspot.com/feeds/6824562997016774523/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://opticianvlad.blogspot.com/2010/09/some-info-for-3d-movie-goers.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default/6824562997016774523'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default/6824562997016774523'/><link rel='alternate' type='text/html' href='http://opticianvlad.blogspot.com/2010/09/some-info-for-3d-movie-goers.html' title='Some info for 3D movie goers.'/><author><name>opticianvlad</name><uri>http://www.blogger.com/profile/00969579971405291214</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ms5VfleR8DE866Pt1JZ_Ayvh58xffB-NrlTZC2o8oCa4SYcJn1YRDN6rb9OMqJG8M9VOHl0FaqRUaPBAr2mZu7Dj_akl2T6a57DuIlukErYVms4r-mQW-0v93z60brV59HspKLZHWUrNm11AbkMHzVi6GCz7Z9nSWTPOGairQSpKEA/s220/BVCS_SanityFiles_overlay.png'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1206101642367757818.post-6013394405978063390</id><published>2010-09-21T09:07:00.001-07:00</published><updated>2010-09-21T09:07:34.444-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="carrera"/><category scheme="http://www.blogger.com/atom/ns#" term="charmant"/><category scheme="http://www.blogger.com/atom/ns#" term="lacoste"/><category scheme="http://www.blogger.com/atom/ns#" term="sunglasses"/><title type='text'>Hot off the press.</title><content type='html'>&lt;a Href=&#39;Vlad (@opticianVlad) has shared a Tweet with you: &lt;br/&gt; &lt;br/&gt; &quot;opticaldaily: The Lacoste 2011 Eyewear Collection http://bit.ly/aESBHv #eyewear #lacoste&quot; &lt;br/&gt; --http://www.twitter.com/opticaldaily/status/25129031738&#39;&gt;Vlad (@opticianVlad) has shared a Tweet with you: &lt;br/&gt; &lt;br/&gt; &quot;opticaldaily: The Lacoste 2011 Eyewear Collection http://bit.ly/aESBHv #eyewear #lacoste&quot; &lt;br/&gt; --http://www.twitter.com/opticaldaily/status/25129031738&lt;/a&gt; &lt;div style=&#39;clear: both; text-align: center; font-size: xx-small;&#39;&gt;Published with Blogger-droid v1.5.9&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://opticianvlad.blogspot.com/feeds/6013394405978063390/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://opticianvlad.blogspot.com/2010/09/hot-off-press.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default/6013394405978063390'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1206101642367757818/posts/default/6013394405978063390'/><link rel='alternate' type='text/html' href='http://opticianvlad.blogspot.com/2010/09/hot-off-press.html' title='Hot off the press.'/><author><name>opticianvlad</name><uri>http://www.blogger.com/profile/00969579971405291214</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ms5VfleR8DE866Pt1JZ_Ayvh58xffB-NrlTZC2o8oCa4SYcJn1YRDN6rb9OMqJG8M9VOHl0FaqRUaPBAr2mZu7Dj_akl2T6a57DuIlukErYVms4r-mQW-0v93z60brV59HspKLZHWUrNm11AbkMHzVi6GCz7Z9nSWTPOGairQSpKEA/s220/BVCS_SanityFiles_overlay.png'/></author><thr:total>0</thr:total></entry></feed>