Please make sure to update your address books:

Analog Method
40 Worth Street, 10th floor
New York, NY 10013 
(Our phone and fax number will stay the same)

We’ll post pictures to our Facebook page once we’re all set up and look forward to welcoming you to our new dig.

Whether you’re just getting started or are looking to improve your existing mobile strategy, here are the 12 top links about mobile trends, marketing, strategy, and implementation.

Not convinced that everything is going mobile? Read this first:

• Infographic: Mobile Statistics, Stats & Facts 2011
• The Future of Mobile (slide deck)
• Mobile Revolution (Geeks Only)
• Less Than 10% Of The Web In 2012 Is Mobile Ready

Mobile marketing and strategy:

• Google has a great site about mobile that includes a useful tool to see what your site looks like on a phone
• Mobile Best Practices has a whole bunch of useful mobile resources. We found Implementing Your Mobile Strategy (PDF, 2012) the most helpful.
• Quirk has a 13-part Mobile Marketing 101 series that’s worth checking out.

Mobile web design and development resources:

• Which One: Responsive Design, Device Experiences, or RESS? – A comparison of three mobile development approaches
• Responsive Web Design: 50 Examples and Best Practices - Great examples
• Mobile First! - Luke Wroblewski says you should design the mobile experience before designing the desktop version. Here’s another article on Mobile First by Brad Frost.
• The mobile section on A List Apart has a few great articles on creating great mobile experiences

Any other suggestions? Leave them in the comments and we’ll add them.

Come by our booth this Wednesday, March 21, 2012 from 4 pm to 7 pm to learn more about Analog Method and some of the opportunities we have available.

More info at http://www.gabelliconnect.com/small-biz-conn

http://www.analogmethod.com/About/Job-Back-End-Developer-2012-03.aspx

http://www.netmagazine.com/features/dieter-rams-10-principles-good-web-design

Go to our registration page to find out more.

http://www.userfocus.co.uk/articles/improve_your_users_experience.html

Much like life as we know it needs water, your business will get the most out of online marketing in 2012 by consuming vast amounts of the following:

In the distant future, the Internet will be navigated using your mind and a special leather jacket.

• Mobile – Your site needs to be mobile accessible. There is no way around this. In 2012, there will be 114 Million people in the US who use the Internet on their cell phones. 114 MILLION! That’s almost twice the population of France. Think of all that customer engagement you’re missing out on! Also, think of all those ringtones.  Or in this case, Les Ringtones.
• Usability – Patience for confusing or broken user interfaces will be in even shorter supply in 2012.  Visitors need to know how to engage with your site within 3 seconds – that’s right: 3 seconds! Max! Otherwise, another prospect bites the dust. Cluttered, complicated and confusing applications and websites will increasingly have a very negative effect on a company’s brand. Since your most likely very familiar with your site, have a fresh pair of eyes audit your web site’s ease of use in 2012.
• Social– Good luck being taken seriously without a consistently executed social media strategy. Having a Twitter account and Facebook page isn’t enough; you have to regularly use it (this is on our 2012 to-do list as well). Think about it… you might want your business to have more of a social media footprint than your niece.
  We posted a number of resources a while ago, but if you still need help, please let us know and we’ll refer you to one of our excellent social media partners.

It takes a consistent effort to maintain and take advantage of the constantly evolving world of online marketing. We’re always here to chat, clarify and keep you up to date so please don’t hesitate to give us a call Also, please like us on Facebook, so said niece will regret calling us as a bunch of “friendless techies.”

We hope that the New Year brings you health, happiness and success.  If you are looking for last-minute catch-up gifts or urgently need to make a tax-deductible donation, we encourage you to check out Charity: Water, a non-profit organization bringing clean and safe drinking water to people in developing nations. Clean water is a key ingredient to health, sanitation, education, economic stability, food, and gender equality.  For more info, check out their website and store.

Thanks for reading and see you next year!

New at Sign of the Whale: Every week Monday – Friday, ALL drinks are half price from 4 – 7 pm and we have $5 Appetizers

Yes, the age of text message marketing has arrived! Countless bars, restaurants, and even political campaigns now keep track of your phone number not to call you, but to text you.

While usage so far seems confined to cheeky offers of discounted cocktails or hors d’oeuvres, it’s easy to imagine the many uses of text messages to engage consumers. And Twilio will make these possibilities widely accessible.

Parents: An all-too-familiar occurrence at family dinners, no?

Twilio is a service whose Application Programming Interface (API) allows programmers to interact with phone users via Voice or SMS. With their service, you can easily create automated receptionist programs, verify a user’s telephone number with a confirmation text message, or allow web visitors to text pertinent content to a friend.

Ever gone to a restaurant with a long wait, where the host or hostess gave you that UFO-like device with the blinking red lights? One service, Textaurant, seeks to use Twilio’s API so restaurants can forego these unwieldy devices, instead notifying a party that their table is ready through the appliance they already carry everywhere: their mobile phones. The service is convenient for customers, and saves restaurants a hardware budget. Pretty nifty, eh?

Some related links to check out:

Twilio’s web site: http://www.twilio.com/
Textaurant’s web site: http://textaurant.com/
List of Twilio Mashups at programmableweb.com: http://www.programmableweb.com/api/twilio/mashups
Political Cell Phone Contributions: http://politic365.com/2011/08/18/political-cell-phone-contributions/