Influencer Relations https://www.influencerrelations.com/ Edited by Duncan Chapple Tue, 07 Apr 2026 19:13:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://i0.wp.com/www.influencerrelations.com/wp-content/uploads/cropped-IR_LogoTransparent.png?fit=32%2C32&ssl=1 Influencer Relations https://www.influencerrelations.com/ 32 32 44100538 When Analyst Relations Meets Market Intelligence: A Reality Check from Barcelona https://www.influencerrelations.com/15629/when-analyst-relations-meets-market-intelligence-a-reality-check-from-barcelona https://www.influencerrelations.com/15629/when-analyst-relations-meets-market-intelligence-a-reality-check-from-barcelona#respond Tue, 07 Apr 2026 19:13:06 +0000 https://www.influencerrelations.com/?p=15629 There is a productive confusion at the heart of how most B2B technology firms organise their intelligence-gathering. Analyst relations sits in one corner — often in marketing or communications —

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]]> https://www.influencerrelations.com/15629/when-analyst-relations-meets-market-intelligence-a-reality-check-from-barcelona/feed 0 15629 Gartner Analysts Are Not the Enemy. They’re Not Your Friend Either. https://www.influencerrelations.com/15605/gartner-analysts-are-not-the-enemy-theyre-not-your-friend-either Sat, 21 Feb 2026 14:21:00 +0000 https://www.influencerrelations.com/?p=15605 The post Gartner Analysts Are Not the Enemy. They’re Not Your Friend Either. appeared first on Influencer Relations.

]]> 15605 Locked Out of the Magic Quadrant? How to Move the Customer Interest Indicator in Your Favour https://www.influencerrelations.com/15600/locked-out-of-the-magic-quadrant-how-to-move-the-customer-interest-indicator-in-your-favour Tue, 10 Feb 2026 01:03:33 +0000 https://www.influencerrelations.com/?p=15600 In April 2021, Gartner permanently cancelled the requirement for vendor-supplied customer references in its Magic Quadrant and Critical Capabilities research. That decision started a series of changes that fundamentally altered

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]]> 15600 ‘Shadow’ Analyst Research: How to Reconstruct What You Can’t Access https://www.influencerrelations.com/15575/shadow-analyst-research-how-to-reconstruct-what-you-cant-access Thu, 04 Dec 2025 21:55:51 +0000 https://www.influencerrelations.com/?p=15575 Look, we’ve all been there. There’s a report sitting behind a paywall or locked in a subscription you don’t have, and you need to understand what’s in it. Maybe it’s

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]]> 15575 How Customer-Focused Narratives Are Reshaping Analyst Relations https://www.influencerrelations.com/15517/how-customer-focused-narratives-are-reshaping-analyst-relations Wed, 20 Aug 2025 08:44:25 +0000 https://www.influencerrelations.com/?p=15517 As I celebrate another birthday, I’m struck by how this past year has crystallised around a central theme: the power of structured, customer-focused storytelling in creating genuine business value. Whether

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]]> 15517 Navigating Analyst Relations Without Gartner-Sized Budgets https://www.influencerrelations.com/15497/navigating-analyst-relations-without-gartner-sized-budgets Tue, 12 Aug 2025 10:36:37 +0000 https://www.influencerrelations.com/?p=15497 At CxO2025 in Munich, I facilitated a candid workshop about the realities of analyst relations, particularly for organizations without enterprise-level budgets. The conversation revealed both challenges and opportunities that resonated

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]]> 15497 The B2B Tech Messaging Crisis: A Wake-Up Call from the DTW Show Floor https://www.influencerrelations.com/15490/the-b2b-tech-messaging-crisis-a-wake-up-call-from-the-dtw-show-floor Fri, 01 Aug 2025 10:30:47 +0000 https://www.influencerrelations.com/?p=15490 Why 90% of tech companies sound exactly the same – and how the smart ones are breaking free I spent a hour walking through #DTWignite, a major telecom trade show,

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]]> 15490 Remembering Dominic Pannell: Dom’s Framework for Influencer Ecosystem Mapping https://www.influencerrelations.com/15493/remembering-dominic-pannell-doms-framework-for-influencer-ecosystem-mapping Sun, 20 Jul 2025 10:35:33 +0000 https://www.influencerrelations.com/?p=15493 Two years ago, our friend and peer Dominic Pannell died. He leaves a huge gap in the influencer relations community, both for his professional contribution and his human energy. Last

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]]> 15493 Beyond Traditional Segmentation: Using the Shiver Grid to Diagnose B2B Tech Adoption Readiness https://www.influencerrelations.com/15482/beyond-traditional-segmentation-using-the-shiver-grid-to-diagnose-b2b-tech-adoption-readiness Sun, 06 Jul 2025 20:51:11 +0000 https://www.influencerrelations.com/?p=15482 The global economic turmoil means B2B solution providers face anxious buyers. Understanding the deeper motivations behind customer purchasing decisions is more crucial than ever for effective marketing. Traditional segmentation models

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]]> 15482 One day to go! https://www.influencerrelations.com/15465/one-day-to-go Wed, 11 Jun 2025 11:42:33 +0000 https://www.influencerrelations.com/?p=15465 Still time to register for the hybrid 2025 Analyst Relations Forum, both online and at the University of Edinburgh Business School. The keynote speakers Robin Schaffer, Chris Holscher and Ian

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