Influencer Relations

Beyond the Dot: A Gartner Analyst’s Five Frank Points About Magic Quadrants

Duncan Chapple — Wed, 27 May 2026 23:10:00 +0000

Yesterday at Gartner Supply Chain Symposium I sat in on a session titled Magic Quadrant Insights for SCP Solutions 2026. Most of the hour walked through the two Supply Chain Planning Magic Quadrants that Pia Orup Lund‘s team produces. The closing minutes were different. She stepped back from the specific market and offered broader observations...

The post Beyond the Dot: A Gartner Analyst’s Five Frank Points About Magic Quadrants appeared first on Influencer Relations.

The McGroc Trap: Why Most Analyst Briefings Get Stuck Talking About Product

Duncan Chapple — Wed, 06 May 2026 13:42:51 +0000

The post The McGroc Trap: Why Most Analyst Briefings Get Stuck Talking About Product appeared first on Influencer Relations.

When Analyst Relations Meets Market Intelligence: A Reality Check from Barcelona

Duncan Chapple — Tue, 07 Apr 2026 19:13:06 +0000

There is a productive confusion at the heart of how most B2B technology firms organise their intelligence-gathering. Analyst relations sits in one corner — often in marketing or communications — busily managing briefing schedules and preparing for Magic Quadrant submissions. Market and competitive intelligence sits in another, triangulating win/loss data and commissioning research reports. The...

The post When Analyst Relations Meets Market Intelligence: A Reality Check from Barcelona appeared first on Influencer Relations.

Gartner Analysts Are Not the Enemy. They’re Not Your Friend Either.

Duncan Chapple — Sat, 21 Feb 2026 14:21:00 +0000

The post Gartner Analysts Are Not the Enemy. They’re Not Your Friend Either. appeared first on Influencer Relations.

Locked Out of the Magic Quadrant? How to Move the Customer Interest Indicator in Your Favour

Duncan Chapple — Tue, 10 Feb 2026 01:03:33 +0000

In April 2021, Gartner permanently cancelled the requirement for vendor-supplied customer references in its Magic Quadrant and Critical Capabilities research. That decision started a series of changes that fundamentally altered the competitive dynamics of analyst relations. The old model was a “push” system: vendors submitted curated lists of satisfied customers, and analysts interviewed them. The...

The post Locked Out of the Magic Quadrant? How to Move the Customer Interest Indicator in Your Favour appeared first on Influencer Relations.

‘Shadow’ Analyst Research: How to Reconstruct What You Can’t Access

Duncan Chapple — Thu, 04 Dec 2025 21:55:51 +0000

Look, we’ve all been there. There’s a report sitting behind a paywall or locked in a subscription you don’t have, and you need to understand what’s in it. Maybe it’s a Gartner study your competitor keeps citing, or an IDC forecast that keeps coming up in sales conversations. Shadow research is basically reverse engineering that...

The post ‘Shadow’ Analyst Research: How to Reconstruct What You Can’t Access appeared first on Influencer Relations.

How Customer-Focused Narratives Are Reshaping Analyst Relations

Duncan Chapple — Wed, 20 Aug 2025 08:44:25 +0000

As I celebrate another birthday, I’m struck by how this past year has crystallised around a central theme: the power of structured, customer-focused storytelling in creating genuine business value. Whether working with industry analysts, supporting academic innovation, or helping technology providers navigate complex markets, everything connects through stories that matter to the people who need...

The post How Customer-Focused Narratives Are Reshaping Analyst Relations appeared first on Influencer Relations.

Navigating Analyst Relations Without Gartner-Sized Budgets

Duncan Chapple — Tue, 12 Aug 2025 10:36:37 +0000

At CxO2025 in Munich, I facilitated a candid workshop about the realities of analyst relations, particularly for organizations without enterprise-level budgets. The conversation revealed both challenges and opportunities that resonated strongly with attendees. Our discussion touched on four key areas, with the majority of participants struggling with lining up internal ideas of advisory and analyst...

The post Navigating Analyst Relations Without Gartner-Sized Budgets appeared first on Influencer Relations.

The B2B Tech Messaging Crisis: A Wake-Up Call from the DTW Show Floor

Duncan Chapple — Fri, 01 Aug 2025 10:30:47 +0000

Why 90% of tech companies sound exactly the same – and how the smart ones are breaking free I spent a hour walking through #DTWignite, a major telecom trade show, photographing booth displays and asking software and services companies about their taglines. What I discovered was both fascinating and terrifying: the entire B2B tech industry...

The post The B2B Tech Messaging Crisis: A Wake-Up Call from the DTW Show Floor appeared first on Influencer Relations.

Remembering Dominic Pannell: Dom’s Framework for Influencer Ecosystem Mapping

Duncan Chapple — Sun, 20 Jul 2025 10:35:33 +0000

Two years ago, our friend and peer Dominic Pannell died. He leaves a huge gap in the influencer relations community, both for his professional contribution and his human energy. Last year I wrote a reflection on his views on analyst relations, and so did his colleagues at SageCircle. This year, with their help, I’m sharing...

The post Remembering Dominic Pannell: Dom’s Framework for Influencer Ecosystem Mapping appeared first on Influencer Relations.