Analyst Equity - Lighthouse's action research blog

Peggy O’Neill on Analyst Relations Certification

Duncan Chapple — Mon, 09 Nov 2009 17:55:02 +0000

Last week Peggy O’Neill spoke on a Lighthouse webinar to outline the IIAR’s new Analyst Relations Certification (ARC) prorgramme. As the notes below indicate, the ARC test is a serious contribution to improving the professional standing of analyst relations professionals. Test has 15 sections. Reviewed by analyst firms, AR consultancies and AR people. [...]

A counsel comments on ZL Technologies’ court case

Editorial — Wed, 21 Oct 2009 22:15:54 +0000

I was working from Gartner’s press room on the day that the story hit that ZL Technologiesis suing the firm for unfavourable coverage. Andrew Spender, VP Corporate Communications at Gartner and Brompton rider, gave me this statement on behalf of the firm. We are aware of the complaint filed in California by ZL Technologies regarding [...]

A tale of two Gartners

Editorial — Wed, 21 Oct 2009 20:09:57 +0000

It was the best of Gartner; it was the worst of Gartner. It was the AR Forum of wisdom; it was the AR Forum of foolishness. Analyst Relations managers crowded into the Boardwalk on October 20 for Gartner’s annual session for the AR community. It’s a valuable session, and much of the slideware will be [...]

Gartner’s Symposium: what a difference a year makes!

Duncan Chapple — Wed, 21 Oct 2009 18:00:35 +0000

The annual Gartner Symposium/ITxpo has a rather different air about it this year: numbers are down (I hear there are around 5,000 people although it always feels smaller to me than the stated numbers), heads are down and the dress code’s had a real turn towards the formal (It’s first year when I feel I’m [...]

Siemens Communications jumps up in the Lighthouse Telecoms Index

Waqas Ahmed — Tue, 20 Oct 2009 18:07:38 +0000

Siemens Communications is the top gainer in the September edition of the Lighthouse Telecoms Index. The firm, which has been rated a leader in Gartner’s Magic Quadrants for Corporate Telephony and Unified Communications, shot up 15 positions to the 28th spot. Another upward move can help it get a spot in our top 25 list. [...]

Fujitsu moves to the 3rd spot in the Lighthouse Systems Index

Waqas Ahmed — Sun, 18 Oct 2009 11:12:24 +0000

Fujitsu is the most high profile gainer in September’s edition of the Lighthouse Systems Index. The firm has gained coverage by offering innovative notebook security solution and has also been the focus of analysts for its performance in the High-End Enterprise Disk Arrays market. The resulting improvement in its score has helped Fujitsu to move [...]

Informatica shoots up in the Lighthouse Software Index

Waqas Ahmed — Sun, 18 Oct 2009 11:11:45 +0000

The top performer in September is Informatica which shot up 11 positions to the 15th spot. The firm has teamed up with HP to offer new portfolio of integrated business intelligence solutions and also made it to the top 25 firms listed in the September edition of the Lighthouse Software Index. Other new entrants to the [...]

Friday: hear Erica Grigg present social media successes

Editorial — Thu, 08 Oct 2009 17:14:48 +0000

Lighthouse is hosting a great London PR and Branding discussion this Friday in our headquarters. Erica Grigg is looking forward to presenting successful social media case studies, which are likely to inspire potential new ways to enable your business or organization to use social media more proactively to engage with stakeholders, consumers and brand ambassadors. At [...]

Free webinar: Join Peggy O’Neil to discuss IIAR’s new AR Certification process

Editorial — Wed, 07 Oct 2009 10:10:20 +0000

Institute of Industry Analyst Relations has recently launched an independent certification test for AR managers. Join Lighthouse AR for a discussion with Peggy O’Neill, IIAR board member and bring your questions about the exam and certification process. Read Duncan Chapple’s blog about the exam here. This free webinar will be on Tues Nov. 3 at 8 [...]

Yankee’s free webinar will announce Scorecard reports

Editorial — Tue, 06 Oct 2009 16:32:56 +0000

Yankee Group is organising a free informal webinar on October 14 for analyst relations and other vendor strategy professionals to pose questions - and get answers - from CEO Emily Green and Research Senior VP Zeus Kerravala. The event is aimed at AR people and at marketing, and product- and strategy-development managers. Participants should expect an [...]

Analyst Relations Certification is a huge advance for the profession

Duncan Chapple — Thu, 01 Oct 2009 11:00:06 +0000

By launching the first independent Analyst Relations Certification (ARC) scheme, the Institute for Industry Analyst Relations (IIAR) has brought the analyst relations community hugely forward. Before today, there were two three organisations offering certification in analyst relations: Lighthouse offered a professional development certificate to AR managers who passed our ten week webinar course; KCG offered a [...]

Burson-Marsteller launches free Analyst Relations audit

Editorial — Wed, 30 Sep 2009 08:56:59 +0000

A new free analyst relations audit is on offer from Burson-Marsteller’s Industry Analyst Relations Team. According to BM’s Conny Hinterecker, “After a comprehensive auditing inverview, Burson-Marsteller will present clear results in the form of a written analyst relations audit report. It contains an overview of the current state of the efficiency and effectiveness of the [...]

Gartner’s new AR newsletter spotlights Polycom, Sidebar, escalation & Symposium

Editorial — Tue, 29 Sep 2009 18:02:21 +0000

The new analyst relations newsletter from Gartner is now online. A centerpiece interview with Heidi Melin, CMO of Polycom will interest many readers. Research GVP Jenni Lehman gives recent a preview of the Evidence Sidebar while Nancy Erskine summarises changes to the Gartner research issue escalation process. The newsletter also includes a reminder of the [...]

Oxford insight on how social media anticipates analyst trends

Editorial — Wed, 23 Sep 2009 12:43:48 +0000

Impact of social media is overestimated in the short-term and overestimated in the long-term: what was the message from the Oxford Social Media Conference last week. I was lucky to be invited to the event, held at its Said Business School. Thinking over the day, and especially comments by Richard Sambrook, I think the four [...]

Getronics improves its position in the Lighthouse Services Index

Waqas Ahmed — Wed, 23 Sep 2009 09:51:40 +0000

Unisys is the most high profile gainer this month. Analyst focus on the firm’s outsourcing and infratructure services has helped the firm move up to the 5th rank. CGI Group, which was the biggest loser last month, has jumped back and is up 8 positions this month. The firm has signed a 4 year contract [...]

Lighthouse’s memorandum on Gartner

Lotte Reddemann — Fri, 04 Sep 2009 18:16:55 +0000

Duncan Chapple’s webinar on Gartner ended with a powerful discussion between participants on the company’s strategy. This memorandum summarises some of the comments made in the webinar presentation and discussion. Because we follow the Chatham House rule, the note doesn’t attribute particular comments to particular participants. The memorandum should not be taken as a reflection [...]

Gartner is moving into a premium niche

Editorial — Thu, 03 Sep 2009 13:50:22 +0000

The discussion in last week’s webinar focussed on the idea that Gartner’s response to the temporary decline in its market has been to cut costs and to focus on the most profitable customers. That’s no surprise, of course. The firm has seen a 13% decline in its revenues in the first half of the year, [...]