Analytics 2.0

Standard and non-standard metrics

Juan Manuel Damia — Tue, 17 Jan 2012 14:59:52 +0000

If you are reading this blog you probably know metrics like Unique Visitors, Visit, Pageview, etc. Those metrics are Standard metrics, which means that the way those metrics are being measured is based on a definition made by a recognized organization (the Web Analytics Association), allowing comparisons among different projects. Actually when someone tells you [...]

Dad is back and will lift your conversions

Juan Manuel Damia — Wed, 11 Jan 2012 15:04:50 +0000

It’s seems like nothing changed for so many years…take a look at this post “Desired Advertising – DAD – Is that possible?“ and tell me if it is not actual? It is, and it is for the reason that the base of it it is that advertising should be planned and executed as a service it [...]

“Underestimate tools” is a great first step for an Analytics professional

Juan Manuel Damia — Tue, 03 Jan 2012 13:57:16 +0000

In more than 14 years working with internet information I’m seeing the very same situation happening over and over again. The first contact of a person in the Analytics world is related to tools. I’ve being talking a lot about it, we all know how hard is for the average civilians separate analytics tools from [...]

The value of an smile – Analytics allows you to counting the uncountable

Juan Manuel Damia — Thu, 22 Dec 2011 11:17:22 +0000

If you only read the first sentences you will probably think that this post has nothing to do with Analytics (that may be good for some people, but let’s think that since this is an Analytics blog, that is something bad), so let me invite you to read the entire post. Ten days ago I [...]

Constraint management vs direct attribution

Juan Manuel Damia — Tue, 08 Nov 2011 13:23:28 +0000

The last month I attended eMetrics New York, probably the most important and relevant event in our industry, which was incredible well organized by amazing people like Jim Sterne (a little history of it) and with a range of topics to satisfy even the most particular taste. I wasn’t able to listen all the presentations [...]

Analytical Claustrophobia

Juan Manuel Damia — Thu, 29 Sep 2011 15:30:49 +0000

The possibility of having two projects based on similar systems are almost null. I mean, even when you can have an eCommerce that sells Golf stuff and your competitor has the very same thing, both are not gonna work in the same way. All the elements of both systems will not interact in the same [...]

The real value of Text Mining and Sentiment Analysis for Analytics proposes

Juan Manuel Damia — Tue, 27 Sep 2011 03:17:59 +0000

We talked a lot in this blog about the different type of information and the value of each of them. One type of information is “Behavioral information“, useful to answer the “What are people doing”. Even when some people mix up Analytics with Website Analytics, the true is that Analytics it is much more than [...]

Back from Google Analytics Summit 2011

Juan Manuel Damia — Mon, 19 Sep 2011 18:22:48 +0000

It was a very intense week at the Computer History Museum. Jesse Nichols, the tireless Program Partner Manager for Google Analytics and Google Optimizar, did a great job with his team, arranging an event for more than 500 people from all over the world in in a very exquisite way. I’m not sure what it [...]

Google Analytics changed the session (visit) definition

Juan Manuel Damia — Wed, 24 Aug 2011 12:53:13 +0000

Last week Google Analytics changed the way the session (or visit) is calculated. Why is this so important? Because your past information will not change, just from now on, ergo when you analyze trends you will identify a variation in you reports comparing before and after the new visit definition, so the first thing you [...]

Dennis Mortensen’s Visual Revenues secures Series A seed founding

Juan Manuel Damia — Wed, 27 Jul 2011 14:00:05 +0000

Yesterday I’ve received great news from Dennis Mortensen (Remember, the guy from Indextools, acquired by Yahoo!, today Y!WA), a guy that I admire for his great and pragmatic analytical mind. His company Visual Revenue secured Series A seed founding for USD512k led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed and joined by [...]