Analytics 2.0

¿Swiming, floating or sinking in water? CMO’s & Analytics

Juan Manuel Damia — Fri, 04 May 2012 18:34:26 +0000

Some months ago I’ve received a report called ” The Global Chief Marketing Officer Study” from IBM and I wanted to share with you some of the most interesting facts from it. The report is based on a research carried on to 1700 CMO’s from all over the world. The reports shows that the main [...]

Meta Analytics is heading to the GAUC México

Juan Manuel Damia — Mon, 16 Apr 2012 11:55:11 +0000

The next 25th of April I’ll lading in Mexico to participate as speaker at the 1st GAUC (Google Analytics User Conference) in México. The objective is to encourage the meeting of Google Analytics users, consultants and experts of the Digital Analytics industry in Latin America. The event promotes the interaction between Google Analytics users to share experiences, learn new and advanced features, and last but not least on the importance [...]

Welcome NYU to Argentina

Juan Manuel Damia — Mon, 26 Mar 2012 11:58:56 +0000

A few weeks ago I was invited by the Universidad de Palermo to talk about entrepreneurship for 220 NYU’s Business Students. The other speakers where John Hudson, Luis Navas (Conexia) and Rodolfo Montes de Oca (Zott). John Hudson, CEA Global Education Argentina, was talking about “Cultural and consumer behavior differences between USA and Latin America” while Luis, Rodolfo [...]

Measuring Churn Rate for non opt-out business

Juan Manuel Damia — Mon, 19 Mar 2012 20:04:30 +0000

Churn Rate (sometimes called attrition rate) is a very useful metric, that measures the number of individuals or items moving into or out of a collective over a specific period of time. Churn rate, when applied to a customer base, refers to the proportion of contractual customers or subscribers who leave a supplier during a [...]

See you at eMetrics Chicago

Juan Manuel Damia — Fri, 16 Mar 2012 13:17:20 +0000

Next June (from the 24th to the 26th) I’ll visiting Chicago, besides of being exited about the opportunity of going to the Buddy Guy’s Legend Bar (Always is a good moment for listening my favorite music) I’ve also the honor of being one of the speakers at eMetrics Chicago. For those who are not familiar [...]

Goodbye Web Analytics, welcome Digital Analytics!

Juan Manuel Damia — Thu, 08 Mar 2012 13:00:23 +0000

As you probably know, the Organization that joins the efforts of the Analytics professionals from the world regarding standards, best practices, Ethics, etc, is the Web Analytics Association. The Web Analytics Association born in 2003 when the abundant enthusiasm for an independent web analytics organization was readily apparent after only one evening in the lobby [...]

The Yahoo! Web Analytics Merchandising Report

Juan Manuel Damia — Mon, 27 Feb 2012 19:48:11 +0000

If you have an eCommerce project and have installed Yahoo! Web Analytics, or you haven’t but you are thinking about implementing it I drop you some interesting tips about the Merchandising Report. The Merchandising report it’s an awesome additional reporting solution if you already have the eCommerce report installed. With the Yahoo! Web Analytics Merchandise [...]

Understanding the Argentinian Market – A great video from Endeavor

Juan Manuel Damia — Thu, 16 Feb 2012 14:20:07 +0000

Endeavor, the organization that transforms emerging markets by supporting High-Impact Entrepreneurs, just produced and published a video called “The Multiplier Effect: How a Network of Entrepreneurs Created a Tech Sector in Argentina” that allows you a very good understanding of our industry and my country. This is not directly related to Analytics but I really recommend [...]

Campaign Attribution in Google Analytics

Juan Manuel Damia — Wed, 15 Feb 2012 12:00:02 +0000

In this post I’ll talk about how Google Analytics attributes a conversion, technically talking. This is not about how you should analyze conversion attribution, if you are interested in that I suggest you to visit Constraint Management vs Direct Attribution. Google Analytics, as the other Web Analytics solutions allows you to identify from which source [...]

Analytics Interview to Mercado Libre’s CTO Daniel Rabinovich

Juan Manuel Damia — Fri, 10 Feb 2012 15:13:21 +0000

After the presentation I shared with you in my previous post I felt that I need more information from the CTO of Mercado Libre Daniel Rabinovich. So I invited him to an interview. A little background about Daniel: Daniel landed in Mercado Libre far in the year 2000 as Senior Developer. In just two years he was [...]