AnalyticsInsider.com

Compete: Jackson Rocks Web

Jennifer LeClaire — Fri, 03 Jul 2009 12:41:49 +0000

It found that there were 9.98 million queries for the terms “Michael” and “Jackson” across the top 25 search engines and news and social media sites in the week ended June 27. Compete said that was more than 24 times the number of queries for information using the terms “Iran” and “election” during the week before.

X Change Web Analytics Conference Set for September

Jennifer LeClaire — Mon, 29 Jun 2009 18:32:44 +0000

X Change 2009, a highly focused web analytics conference for and by real-world practitioners and web analytics managers, today announced the stellar line-up of Huddle Leaders. X Change is a peer-to-peer conference where measurement experts from leading companies host discussions on topics key to their online business. Building on the success of two previously sold-out conferences, [...]

The Truth About Mobile Analytics

Jennifer LeClaire — Fri, 12 Jun 2009 19:47:48 +0000

Have you checked out Eric Peterson’s latest? Nedstat just announced the publication of ‘The truth about Mobile Analytics’, a white paper authored by Eric T. Peterson of Web Analytics Demystified and co-authored by Michiel Berger, Chief Innovations and Thomas Pottjegort, Senior Technical Consultant at Nedstat. With the surge of interest among businesses in having a presence [...]

SeeWhy Launches Free Abandonment Tracking Service

Jennifer LeClaire — Tue, 05 May 2009 15:47:47 +0000

Converting website abandoners with real-time analytics, SeeWhy, Inc. today launched a real-time website analytics service called Abandonment Tracker Free, the world’s first free abandonment tracking service. Users can sign up for the service at http://www.seewhy.com/atfree. Abandonment Tracker Free is available as a software-as-a-service (SaaS) solution that makes it easy to convert up to 30 percent of [...]

CMS Watch finds lukewarm standards adoption by Web Analytics vendors

Jennifer LeClaire — Thu, 23 Apr 2009 01:23:31 +0000

The first-ever study of vendor compliance with Web Analytics Association (WAA) standards finds analytics vendors slowly moving towards standardized definitions of key metrics and reporting concepts, but not all vendors fully align with each standard, according to research released today by independent evaluation firm, CMS Watch. These findings come from the latest version of the CMS [...]

Bobby Hewitt Wins 2008 Jim Novo Award

Jennifer LeClaire — Thu, 09 Apr 2009 13:34:24 +0000

On behalf of Jim Novo, the Web Analytics Association (WAA) and the University of British Columbia (UBC) Continuing Studies are pleased to announce and congratulate Bobby Hewitt, president, owner and director of conversion for Creative Thirst, on achieving the 2008 Jim Novo Award of Academic Excellence. Novo is the co-chair of the education committee for [...]

SMX Analytics Conference Offers Key Insights

Jennifer LeClaire — Thu, 02 Apr 2009 13:25:32 +0000

Toronto has the analytics spotlight this week as the Search Marketing Expo (SMX) Analytics Conference opens. The SMX Analytics Conference is the first conference to focus on search analytics – the convergence of search marketing and analytics. This two-day conference programmed by search industry gurus Danny Sullivan and Chris Sherman is unique in that it [...]

American Websites Lag in Conversions

Jennifer LeClaire — Wed, 01 Apr 2009 12:29:57 +0000

American websites are lagging behind in task completion. So says a study by iPerceptions. American sites collectively ranked 9th out of 17 industrialized nations with a score of 74, meaning that more than one in four visitors to US websites were unable to complete the specific task that brought them to the site. “Task completion [...]

800 Numbers More Memorale Than Web Addresses?

Jennifer LeClaire — Fri, 27 Mar 2009 19:07:19 +0000

800response just released research showing that consumers of all ages have a higher recall rate of vanity 800 phone numbers than Web addresses. The independent research survey of 1,000 consumers tested recall of vanity 800 numbers and URLs in advertising. The research data demonstrate that consumers of all ages have a higher recall of vanity [...]

Microsoft Puts Kibosh on adAnalytics

Jennifer LeClaire — Wed, 25 Mar 2009 13:47:26 +0000

Microsoft’s adAnalytics isn’t going to go head to head with Google Analytics afterall. Microsoft is putting the kibosh on the web analytics project. Microsoft didn’t offer any reason for pulling the plug, though it appears the product didn’t gain traction in the marketplace. So if you were using adAnalytics, it looks like it might be [...]