Andiamo! - Social Media Marketing Blog

From 20 emails to 1,000,000 views in a week

2009-03-12T10:37:43-07:00

Have you listened to Kutiman yet? He's the musician that spent three months holed up in his bedroom mixing over 100 videos into 7 tracks for a project called Thru You. Take a listen, they are actually pretty good. The...

Skittles - letting their customers do the talking!

2009-03-03T17:22:40-08:00

Skittles is embracing social media and user-generated content big time! Yesterday Skittles replaced their home page with a Twitter feed. And today they replaced it with a Facebook Fan Page. What's the goal? Hey I'm not sure yet, maybe it's...

"Nobody goes there anymore - it's too crowded"

2009-03-01T11:37:27-08:00

Yogi Berra's classic quote came to mind the other day. I had just been chatting with Loic Le Muer, Founder of Seesmic.com. He had created a little uproar, which he enjoys doing, this time by removing the 23,000 Twitter followers...

What's The Ratio of UGM Creators vs. Consumers?

2009-02-20T09:01:42-08:00

Many people I talk to seem to have the opinion that, while a substantial portion of people read and share User-generated media (UGM), relatively few are actually 'creating' this media. So if you are among them, a recent eMarketer study...

An exciting concept to measure influence - the 'Influence Scorecard'

2009-02-11T15:32:04-08:00

I recently received an email from Philip Sheldrake, author of The Social Web Analytics eBook 2008. Philip outlined his thoughts and plans for about creating standards and metrics for using influence measurement to guide organization performance management initiatives - an...

B2B Tech Buyers Influenced by Social Media

2009-02-09T07:57:36-08:00

A recent study by Hill & Knowlton reinforces the trend of the importance of social media and word of mouth when it comes to informing purchase of technology goods & services. The study, focused on the multi-billion dollar B2B technology...

UFO On Virgin Flight?

2009-02-04T20:47:23-08:00

It's likely that in the last ten days, somebody forwarded you this complaint letter to Virgin Airways: An excerpt from the frustrated traveler, just wanting to enjoy a decent meal aboard a recent Virgin flight: "I’ll try and explain how...

What The New Forrester Brand Wave Report Says

2009-01-27T11:41:31-08:00

Forrester's Brand Wave report just came out. Forrester publishes this report annually, and this year they rated half a dozen select 'enterprise-focused' social media analysis vendors (they decided to call it 'Listening Platforms' this year). The top 2 highlights? Our...

The importance of sentiment in social media analysis

2009-01-20T11:30:47-08:00

At Andiamo Systems, we are continually working with our clients to determine new metrics to help them discover and act upon consumer conversations to increase their Return on Marketing Investment (ROMI). One major factor that our social media analysis includes...

Using Twitter for quick focus group snapshots

2008-12-31T10:02:49-08:00

Are you Tweeting? Well, even if you are not, you can bet that people may be Tweeting about your products or brands on Twitter. So just like with all forms of social media, even if you are not actively participating...