Andrea Moro

Lose a domain … or make a wrong redirect? Which is the best?

Andrea Moro — Mon, 26 Mar 2012 14:22:21 +0000

It was quite a few months the rumour about Berlusconi’s, his empire and the “Bunga Bunga” parties was ceased, but it was just a temporary pause. As of today the television giant operating in Italy has a new record: they have lost their domain name because they forget to renew it. A big lack from the Cologno Monzese company and for Berlusconi itself, which has seen their domain reassigned to a merchant selling backup solutions in Delaware (US). The claim with no hope The Italian giant tried to open a case at WIPO – World Intellectual Property Organization – alleging bad faith in domain name registration. Although the name “mediaset” seems to be worldwide registered, the WIPO didn’t accept the claim as the domain has been regularly purchased in an auction and because it’s a joint of two keywords “media” and “set” that are generic and normally belongs to the English dictionary. Case closed for the [...]

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Is blogging on its way down?

Andrea Moro — Thu, 22 Mar 2012 12:30:09 +0000

For some time now, social media has been taking over the lives of individuals all around the world. The Internet has thrown up a plethora of opportunities in the form of Facebook, Twitter, Google+ and more. There has been a general decline in people who want to write paragraphs to share their views or opinions and a significant rise in people who want to “tweet” or just throw in a few pictures. Suddenly, blogging is something that people have seemed to overlook and only those who are genuinely interested in writing are still towing that line. People, who used blogs to tell their travel tales, simply upload images to Facebook and leave a line under it. No longer are people interested in writing about their visits to local restaurants – they simply tweet in their feedback in 140 characters or less. Companies Keeping it Alive Usually, it is the other way ‘round – companies try [...]

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Can Pinterest fit into your digital marketing strategy?

Andrea Moro — Tue, 20 Mar 2012 07:24:32 +0000

The continuing quest for innovation it results in companies and services that are released from time to time, creating new market trends and fashions. This is particularly the case of the social media sites, which are springing up and fading away too quickly; among these Pinterest is in for the long haul with its fastest grow where in little more than a year it’s gone from less than 120,000 users to more than 4 million. As it has always happened, when companies deploy a new service, for a short time frame they are released on beta so to allow people joining their service and possibly provide some feedback. Pinterest isn’t too much different and probably the only exception with them is the velocity with which the company accepted the request of invitation, which ultimately gave me the chance to start testing the platform and see what kind of potentiality it has. Pinterest, in case you [...]

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Five tips tor a future proof SEO campaign

Andrea Moro — Thu, 15 Mar 2012 07:29:51 +0000

I’ve been working in SEO for several years now and I’ve seen some dramatic changes in how search engines rank websites. In 2011, the Panda update has forced everybody to unique content across the web; in 2010, low quality content and links have been devalued more and more, and so on. Over the years a lot of things in SEO have changed, but some have stayed the same. In this article I’m going to talk about ways to future proof your SEO campaign — that is have your hard work today pay off not just tomorrow but well into the future. Obviously no one knows what the future holds, but these tips will act as a short guide for what most SEO firms and consultants are doing to make sure your campaign is future proof. Make sure you ask your SEO provider about what they’re doing to work for you well into the future, and [...]

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One policy, one Google experience

Andrea Moro — Thu, 01 Mar 2012 06:54:12 +0000

As of today, 1 March 2012 Google’s new Privacy Policy Terms of Service are coming into effect. Continuing to use Google as a whole regardless of the service (a few exceptions apply) it means you have implicitly accepted the new terms even if you didn’t accept anything, or sign a form. In the past few days Google has been making this change clear as for every logged in user it has been showing a pop up with a clear message that couldn’t pass unnoticed. Details and implications The new policy changes mean Google have rewritten the main Google Privacy Policy from top to bottom, getting rid of over 60 different privacy policies across the Google sphere and replacing them with a version that is more transparent, easier and a lot shorter. Google now states clearly what data they collect and how they use it. So, if this is not clear yet, it means that when you’re [...]

This is a post from Andrea Moro's blog.