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<channel>
	<title>Andrew Girvan</title>
	
	<link>http://andrewgirvan.com</link>
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	<lastBuildDate>Tue, 27 Jul 2010 23:46:40 +0000</lastBuildDate>
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		<title>My Mobile Social Media Creation Adventure</title>
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		<comments>http://andrewgirvan.com/my-amsterdam-social-media-creation-adventure/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 23:39:48 +0000</pubDate>
		<dc:creator>agirvan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
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		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://andrewgirvan.com/?p=519</guid>
		<description><![CDATA[It&#8217;s been far too long since I&#8217;ve managed to get a post up on here. The main reason for that is that I&#8217;ve recently started working for Whatsonstage.com as their Acting Deputy Editor. Its a fantastic job, and one that I would not have been able to get without the experiences that posting on this [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-518" style="margin: 20px 0px;" title="Amsterdam Clogs" src="http://andrewgirvan.com/wp-content/uploads/2010/07/IMG_0447.jpg" alt="" width="460" height="259" /></p>
<p>It&#8217;s been far too long since I&#8217;ve managed to get a post up on here. The main reason for that is that I&#8217;ve recently started working for <a href="http://whatsonstage.com" target="_blank">Whatsonstage.com</a> as their Acting Deputy Editor. Its a fantastic job, and one that I would not have been able to get without the experiences that posting on this blog and interacting with all of you have brought me.</p>
<p>The purpose of the five blog posts which proceed this one, which you might have noticed were quite a different style of post to my normal ramblings about the state of theatre and social media, were actually part of a bigger experiment to see if I could create content on the go at the same level of quality as I can when sitting at my Macbook. All of the Amsterdam posts which I uploaded before this one were created entirely on my iPhone.</p>
<p><span id="more-519"></span>At the time I was writing the posts I was working entirely on iPhone OS 3. Since then Apple have updated the whole iPhone line including pushing the new iOS 4 to devices like the iPhone 3G I was working on. Improvements in iOS 4 include spell check and up to 5X digital zoom on the camera. Features like multitasking and video aren&#8217;t enabled on the 3G, probably a very good thing given the way that my phone slowed to a crawl on installation of iOS 4. Luckily Apple have since updated the operating system to 4.0.1, making a monumental change to the phone&#8217;s performance and everyday usability.</p>
<p>The major issue I had with the iPhone was the lack of physical keyboard. The blog posts were by far the longest pieces of content I have written on my phone, I normally make a point of not doing anything more strenuous than texts and short emails on my phone, normally having my Macbook in my bag for anything longer or more complicated.</p>
<p>The iPhone keyboard is mighty impressive, the way it manages to join the dots, compensating for the fact that the only way to type on the thing it to tap madly away at it and then watch it almost magically form words out of the mess, is outweighed only by the software&#8217;s shortcomings. Problems which I occasionally noticed whilst writing texts suddenly became major issues which really held me back when I was trying to create longer posts. The predictive text does a wonderful job of compensating for mistyped keys in almost all cases, except when you accidentally hit either the return, backspace or shift keys. The fact that what you are writing can be so thrown off by the phone adding random line breaks or capital letters can be truly frustrating.</p>
<p>I was uploading my content through the WordPress iPhone app. This was another weak link in the chain of content creation. I had already set up the WordPress app to work with my blog and had used it to tweak posts, mainly whilst commuting. Whilst the app might work quite well in some respects, in others I found it really confusing. When you try and hand code hyperlinked text, not an easy task on the iPhone keypad, the app does eventually pop up and offer to help you insert the link. From what I could tell there is no way whilst in the full page editing mode to tell it that you want to add a link, the only button which is obvious is the photo button, which works totally counter intuitively but eventually lets you add a photo into your post which you can copy and paste to the right point in your post.</p>
<p>I also had to go into a previously posted blog entry and find how to hand code the page break code to stop the entire posts showing on my blog homepage. This involved going into my blog through Safari and playing copy and paste from there, not an easy task given the particularly flaky wifi I was contending with at my Amsterdam hostel, part loading pages and taking an age to switch between editing, source and previewing views &#8211; all of which I needed access to!</p>
<p>The only other issues I had that I was planning on mentioning in this post was my lack of ability to edit images on the go. If I had been searching for an image editing app in the comfort of my own home I probably would have spent a few minutes on different app review sites working out how their prices and functionality compared. As it happened I went for the first app I found which said it could crop images. If I was going to blog on the go then the images I posted with my blog posts would also have to be cropped to the 16:9 ratio I&#8217;ve been using across the rest of my site. Amsterdam is an incredibly beautiful city so taking the pictures was not an issue, but getting them from the phone&#8217;s gallery into an app, after a quick search in the store I went for an app called <a href="http://itunes.apple.com/app/cropulator/id307584269?mt=8">Cropulator</a> [iTunes link] which did the job but was no where near as easy as throwing an app into Photoshop would normally be. The resulting images were eventually cropped to 16:9 but sizing remained an issue. Actually getting the photos into the posts using the WordPress app was also an trying task.</p>
<p>The lack of multitasking on my current iPhone really hindered the amount of research I was able to do. Whereas my normal blog writing process might involve having a few dozen Chrome windows open, checking the names, spelling and links, it was a huge hindrance to have to exit the WordPress app, Google something quickly in Safari and then have to copy and paste the results back into WordPress, all the time waiting for apps to load, close and connect to the internet. It was a very stilted way of working and something I would not do out of choice.</p>
<p>All in all I managed to turn round five passible pieces of content using nothing but the phone I had in my pocket. There is a photographers saying, that the best camera to have is the one you have with you. I made a point of not taking my Macbook with me to Amsterdam because I didn&#8217;t want to have to secure it in the hostel or have it on my back as I went exploring the city. The best blogging machine I had with me at the time was my phone and that was what I used. I have to admit that I went back and did some light editing on the posts once I was back on my Macbook, knowing that they were going to exist on the site for quite a while and that people might not necessarily acknowledge they were the fruits of mobile labours.</p>
<p>The other thing which I did not dare to do was any kind of site maintenance. Knowing how hard it was to get onto my site through Safari and how often the free wifi I was using would drop out, I wasn&#8217;t really in a position to do anything like update plugins or take advantage of the 3.0 upgrade WordPress made available whilst I was away.</p>
<p>An experiment I am glad I undertook, and something I learnt a lot from, but something I wouldn&#8217;t want to repeat in a while. I&#8217;ll be clinging onto my Macbook for dear life. Thank you very much.</p>


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		<title>Amsterdam Trip Day Five</title>
		<link>http://feedproxy.google.com/~r/AndrewGirvan/~3/gacYWCSis00/</link>
		<comments>http://andrewgirvan.com/amsterdam-trip-day-five/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 17:08:47 +0000</pubDate>
		<dc:creator>agirvan</dc:creator>
				<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://andrewgirvan.com/amsterdam-trip-day-five/</guid>
		<description><![CDATA[I need to be on a plane at 9am tomorrow morning, and unless I take a nap will have to be up and on my feet, first packing up my room for the big trip North on a Monday, then duty managing LIPA&#8217;s youth theatre antics all evening, pushy parents and all. I decided that [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-501" style="margin: 20px 0px;" title="hanging_clogs" src="http://andrewgirvan.com/wp-content/uploads/2010/06/hanging_clogs.jpg" alt="" width="460" height="258" />I need to be on a plane at 9am tomorrow morning, and unless I take a nap will have to be up and on my feet, first packing up my room for the big trip North on a Monday, then duty managing LIPA&#8217;s youth theatre antics all evening, pushy parents and all.</p>
<p>I decided that the best way to tire myself out was to head out on another of Mike&#8217;s bike tours. This mornings adventure, setting off at 11am from the garage, was a 22km country trip.</p>
<p>Heading straight out of town it was amazing to see quite how quickly this city turns into completely green countryside. Heading out along the Amstel canal and river the trip took in a trip to a farm just off the dyke which both made its own cheese and carved its own clogs. This tourist trap, 4 coaches came and went whilst we were chilling out in the sun and going round the tour, was a nice little stop off and I don&#8217;t think there was a single party amongst us who didn&#8217;t pick up something from the creative offerings in the giftshop.</p>
<p><span id="more-494"></span>The rest of the tour weaved its ways through the dykes and canals cut in arable land around town. As small as the city centre of Amsterdam is, most things seem walkable within about 20 minutes of each other, there is an increadible amount of parkland on the outskirts. We passed through a massive park just on the edge of town which was something like 400 hectares, containing both an olympic rowing lake and playing home to a massive music festival every summer.</p>
<p>The tour again lasted even longer than advertised, with our guide Pete, a Dutch Canadian being just as informative and entertaining as Stuart who led another group around the countyside tour.</p>
<p>When I left the bike garage and made my way along the road for some lunch, I grabbed a quick bite at a non descript restaraunt at the end of the street. Having a French family sit down next to me, I can now confirm, no one does moody tweenager better than the French. The daughter, who cannot have been much older than 13 or 14 did an increadibly good petted lip, complaining loudly at her parents. I don&#8217;t speak French, or pretend to, but as the waitress was sent away three times before being allowed to come and take the food order, at which point the mother looked at menu, strugged and made the most French facial expression ever as if to say, &#8220;there is nothing on this menu that I want to eat,&#8221; before the parents each got a beer and watched their daughter eat what was a very mediocre hamburger. I hope she thought all of her teenage angst was worth it.</p>
<p>Walking away from my lunch I was truly confused that it had managed to reach 4pm. I abandonded any plans I had of visiting the Van Gogh museum today and instead decided to continue reading and find a good spot to hunker down and watch the Netherlands v Cameroon game. I&#8217;ve ended up on the Eisleplats, a bar covered corner of the city which seems to act as the cultural centre of sorts. It&#8217;s from there I&#8217;m writing this, sitting in an Irish pub, enjoying the banter, European beer and the Dutch brass band who seem to have been appointed official supplier of atmosphere.</p>
<p>The square is a fantastic focal point for the Dutch, it&#8217;s a proper party atmosphere, brass band and all with just about everyone here wearing something orange. I think everyone would be into football if they got this much of a party with the game, not the normal loutishness we in the UK (England) normally expect to accompany ball sports.</p>
<p>I&#8217;m sure no matter which way the match goes it&#8217;ll be an enjoyable evening. Hopefully enough Dubble beers, combined with my 22km cycle will mean I get some sleep before my flight in the morning.</p>
<p>I have managed to develop a stonking cold. It makes sense, I spent so long towards the end of studying not looking after myself, end of my time at LIPA doing more drinking than I had managed in the three years previous, and my trip to Amsterdam has caused me to come to a stop. I deserve a cold really. Waking up hacking and coughing, a continually nose and a congested throat which has done a great job of attracting very strange looks from American tourists when I say I am originally from Scotland. Hopefully on my flight home tomorrow I&#8217;ll be able to share it with everyone although knowing the circulated air on planes, that&#8217;s probably where I originally picked this one up.</p>
<p>I was hoping to be able to write at the end of the week about the way that my Primark sunglasses were the best £2 I had ever spent, how they had been thrown into my bag and drawn out without complaint day after day and how I would never go away worrying about breaking or loosing expensive sun glasses ever again. Then I pulled them out of my jacket&#8217;s inner pocket this afternoon to find that one of the legs, one of the entriely metal legs, had broken in half. No bending or anything, just snapped in half. You get what you pay for.</p>
<p><strong>This post was written and edited using nothing but my iPhone whilst on holiday in Amsterdam. For a week I kept a daily blog, experimenting with creating web content on the move. You can read my thoughts on the experience in <a href="http://andrewgirvan.com/my-amsterdam-social-media-creation-adventure/">this blog post</a>.</strong></p>


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		<title>Amsterdam Trip Day Four</title>
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		<pubDate>Wed, 23 Jun 2010 10:18:38 +0000</pubDate>
		<dc:creator>agirvan</dc:creator>
				<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://andrewgirvan.com/amsterdam-trip-day-four/</guid>
		<description><![CDATA[I escaped the hostel this morning, and my new roommates, espousing at great length and volume about the wonders of what an Amsterdam stripper can do with a banana, and made my way up to the Concertgebouw for their free Wednesday lunchtime concert. One of my roomies commented that I was having perhaps a slightly [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-505" style="margin: 20px 0px;" title="its_poster" src="http://andrewgirvan.com/wp-content/uploads/2010/06/its_poster.jpg" alt="" width="460" height="259" />I escaped the hostel this morning, and my new roommates, espousing at great length and volume about the wonders of what an Amsterdam stripper can do with a banana, and made my way up to the Concertgebouw for their free Wednesday lunchtime concert. One of my roomies commented that I was having perhaps a slightly more cultured trip than them. I think he might have been right.</p>
<p>As warned by my bike tour guide, the core of their audience did appear to be the well healed retired ladies of Amsterdam but they looked around them, like the staff, apparently bemused at the number of tourists joining them.</p>
<p><span id="more-489"></span>The performance was given in the small concert hall or Klein Zaal, a beautiful concert room, fully seated with a small balcony. I was both amazed and impressed at the apparent lack of staff intervention into the entire process. The box office was not open as the event was unticketed. The old ladies of Amsterdam instead simply jossled and elbowed their way past us tourists on the way into the hall, which did not appear to be stewarded.</p>
<p>The concert itself was a nice collection of pieces from Ravel and Schumann performed by two young ensembles from the Prins Claus Conservatorium Groningen.</p>
<p>I made my way from the concert hall, back across the front of the Vodelpark, to the Theatre Bellvue. The majority of the International Theatre Schools Festival only really kicks off once I have left, the programme having had its opening night last night, and I was particularly dissapointed that all of the musical theatre is scheduled from Saturday onwards. I booked a ticket for a performance of a co-production between Maastricht and Manchester University called I&#8217;ll Be Gone, the only piece performed in English with a performance time which suited.</p>
<p>I filled my afternoon with a wander around the suburbs of the Old Jewish Quarter, sitting in a cafe to crack open Seth Godin&#8217;s latest book, Linchpin.</p>
<p>Having a few hours to spare, the Dutch football being on and dominating the middle of town, I decided to go on the Heineken Experience.</p>
<p>Combining a tour of the old Heineken brewery in the centre of the city with galleries of company memorabilia the experience was part educational, part entertainment and part indocrenation into the Heineken brand. The highlight of the tour has got to be the 4D &#8220;we brew you&#8221; ride where you follow the brewing process from the beer&#8217;s perspective, guided through the kettles and casks all the way to the bottling plant and the club beyond.</p>
<p>Much in the same way that the UK has adopted the curry as its unofficial national dish, the intercultural bonds having been formed through colonialism, so the Dutch have Indonesian food as their take away ans restaraunt dish of choice. I tried some take away Indonesian for tea tonight, sitting on the edge of a canal to consume my purchase. I was increadibly grateful to the very patient Dutch girl who sold it to me, I was not only struggling with the intrecacies of a Dutch/English menu and shop signage but also having absolutely no idea of what any of the dish name were or how to pronounce them. I finished off my traditional Dutch feast with another Dutch favourite, the waffle which I picked up from a bakery on the way to the theatre.</p>
<p>The peformance the Maastricht and Manchester students presented is with was an interesting piece of performance art. Working with a large greenhouse centre stage four male and one female actors created some really nice images, blending increasingly abstract pictures of fallen angels and the apocolypse. Their use of projection was nice, with the piece&#8217;s blurb talking of the directors wish to experiment with actors replaced by virtual counterparts. There was also some really nice use of lighting and minipulation of the set. Having sprayed the entire back and front walls of the greenhouse completely in paint the team both lit it inventively and created writings and abstract pictures in it through more physical theatre.</p>
<p>The performance was slightly let down through its apparent quest for narrative. Throughout the piece contained Voiceover from texts written by the cast neither these short monologues nor the musical choices seemed to be original, and although the project had obviously brought together actors and theatre makers from across Europe the voice that the combined voice that they chose to expess came across as cliched in places and confused in others.</p>
<p>In a post show discussion, thankfully conducted in English, the cast said that during their 8 week development and production process they had studied films of an apocolyptic genre, maybe that&#8217;s where the tired lines and notions came from, someone elses notions of the end of the world. The other area of interest from the post show Q&amp;A was the notion that the Manchester students worked in a contemporary theatre setting, seeing their European partners more as performance artists. Maybe this was where the narrative attachment came from, with events on stage apparently attached to times and places in the voiceover, sometimes confusingly chopping and changing from a linnear progression along the timeline.</p>
<p><strong>This post was written and edited using nothing but my iPhone whilst on holiday in Amsterdam. For a week I kept a daily blog, experimenting with creating web content on the move. You can read my thoughts on the experience in <a href="http://andrewgirvan.com/my-amsterdam-social-media-creation-adventure/">this blog post</a>.</strong></p>


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		<title>Amsterdam Theatre Review: Upgrade or Die at Boom Chicago</title>
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		<pubDate>Tue, 22 Jun 2010 21:24:35 +0000</pubDate>
		<dc:creator>agirvan</dc:creator>
				<category><![CDATA[Digital Theatre]]></category>
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		<category><![CDATA[Theatre Review]]></category>
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		<description><![CDATA[Having spotted in my Rough Guide and cycled past it on my bike tour I was determined to consume the theatrical offering of Boom Chicago, an English language comedy/improv/cabaret venue in the heart of the city&#8217;s cultural centre. There isn&#8217;t much English theatre on offer in Amsterdam, and neither there should be, if a culture [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-506" style="margin: 20px 0px;" title="boom_chicago" src="http://andrewgirvan.com/wp-content/uploads/2010/06/boom_chicago.jpeg" alt="" width="460" height="259" />Having spotted in my Rough Guide and cycled past it on my bike tour I was determined to consume the theatrical offering of Boom Chicago, an English language comedy/improv/cabaret venue in the heart of the city&#8217;s cultural centre.</p>
<p>There isn&#8217;t much English theatre on offer in Amsterdam, and neither there should be, if a culture is to be represented, examined and better understood through traffic on the stage then it should be done in the mother tongue, how else is it to speak to its audience? It could be argued that Boom Chicago fits within this statement as more tourists performing to tourists. The mainly American accented cast had a Dutch speaker amongst them and made enough Dutch language and political jokes to keep locals feeling that they were in on something the rest of us weren&#8217;t, but the main comedy offering was one of universal appeal and was genuinely funny.</p>
<p><span id="more-478"></span>I wasn&#8217;t quite sure what format to expect from the company, my guidebook talking only of comedy and my ticket saying cabaret, but Boom Chicago do a fantastic job of combining both improv scenes with prescripted and well worked scenes, some of which they drop audience members into for good measure.</p>
<p>The show I saw on Tuesday night, Upgrade or Die, had a technology bent and as well as allowing the troupe to poke fun at the likes of Facebook and Google, it also allowed them to show off some of their increadible technical expertise.</p>
<p>I have seen other improv and comedy companies presenting work in their own spaces. Some of the best Theatersports I have seen were on Vancouver&#8217;s Granville Island where the company operated from their own space. Edinburgh&#8217;s Improverts also operate out of their own theatre with their midnight shows at the Bedlam Theatre but neither had taken full advantage of their surrounds as much as Boom Chicago managed. Combining their quick witted improv with short sketch films shown on a large video screen cyc, the show combined acting with live video minipulation and online trickery.</p>
<p>The actors regularly made trips into the audience, most tucking into the venue&#8217;s table service bar and restaraunt, and were able to draw attention on unsuspecting audience members not only with a roving mic but with a camera as well, the product of which was shown of screens across the venue.</p>
<p>It was this clever use of multimedia, often a taboo in anything but massive scale theatre, which lifted the show from clever and well excecuted improv theatre and sketches to one of the best live comedy shows I have the pleasure of watching. Where at other venues I have been impressed with the quality of the improv, the laughs the performers were able to draw from their crowd, or the speed at which the tamed techie was able to whisk a suitable accompanying tune from iTunes, Boom Chicago go the extra mile, improvising and getting big laughs across stage and screen, not only in English but Dutch as well. Well worth a watch.</p>
<p><em>July 24, 29, 31, August 3, 5, 7, 10, 12, 14, 17, 19</em></p>
<p>Weekdays: Dinner and seating 18:30. Show starts 20:15</p>
<p>Saturdays: Dinner &amp; seating 19:15. Show starts 21:00<br />
Tickets €20, VIP tickets €35<br />
Add €4 for Saturday shows<br />
<a href="http://www.boomchicago.nl" target="_blank">www.boomchicago.nl</a></p>


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		<title>Amsterdam Trip Day Three</title>
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		<pubDate>Tue, 22 Jun 2010 16:57:03 +0000</pubDate>
		<dc:creator>agirvan</dc:creator>
				<category><![CDATA[Travel]]></category>

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		<description><![CDATA[I managed to wake up surprisingly late today. I&#8217;m going to put that down to there being only one other occupied bed in my room at the hostel, and my last pint (0,5l) of Heineken being consumed well past 1am. Someone said to me before I came away, &#8220;you can&#8217;t have a relaxing trip to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-500" style="margin: 20px 0px;" title="dutch_windows" src="http://andrewgirvan.com/wp-content/uploads/2010/06/dutch_windows.jpg" alt="" width="460" height="259" />I managed to wake up surprisingly late today. I&#8217;m going to put that down to there being only one other occupied bed in my room at the hostel, and my last pint (0,5l) of Heineken being consumed well past 1am.</p>
<p>Someone said to me before I came away, &#8220;you can&#8217;t have a relaxing trip to Amsterdam.&#8221; I suspect the person involved has never ventured far from the Old Centre, apart perhaps for an adventure to an out of the way Coffee Shop.</p>
<p>A relaxing time is exactly what I was striving, and at the monent have managed to achieve. This morning I set off to explore the Jordaan, the laberinth of streets to the west of the city, built for the working classes at the city&#8217;s expansion. It was an area reccomended by Mike&#8217;s guide as was indeed well worth a wander. I discovered small squares between buildings filled with plants and seats, bakeries serving increadibly fresh and tasty produce and cafe bars filled with locals, all in the shadow of their overbearing but simplistic protestant church.</p>
<p><span id="more-463"></span></p>
<p>I made a point of wandering around the Jordaan, taking which ever turn looked like it had the most interesting thing at the end of it, until late into the afternoon and turn made my way up town to the Anne Frank Haus.</p>
<p>Taking the advice of every tour guide and guide book ever written, I was not going to try and tackle this in the middle of the day. My wait to get in was around 10 minutes at 4pm and there was none of the cattle herding warned about by the guidebooks. This short wait pales in comparison to the waits I have encountered outside some Roman attractions so there was nothing to complain about.</p>
<p>The Ann Frank Haus has been very thoughtfully restored, taking advantage of the building next door as its visitors centre. The tour itself both brings home the horrors of the acts of the Nazis against the Jewish people and really brings to life the conditions underwhich the Franks survived for 2 years. The Annex part of the tour, where the Franks actually lived, is kept as it would have been when they were in hiding, in complete darkness apart from artificial light. Having come in from the bright sunlight it was striking how much the blackout curtains immediately depress, it certainly reinforced, even in the now empty rooms, how little space, light and freedom the Franks had until they were betrayed.</p>
<p>Going round the Ann Frank Haus was a moving experience, with Otto Franks message of peace and an end to religious hate of all kinds being the lasting message from the experience. I left with a copy of Anne&#8217;s diary, as I have never read it in it&#8217;s entirety, through an increadibly tastefully done gift shop / bookstore. Anne&#8217;s diary is available in 70 languages and I am sure most could be found there.</p>
<p>Heading back into town I embarked on a theatrical adventure. This might have been a craving for a busman&#8217;s holiday, or more a want to get an experience out of Amsterdam truly different from my pot pilgrim friends.</p>
<p>The Ticket Shop next to the American Hotel is a treasure trove of cultural activities. Containing box offices for both the Amsterdam Festival programme, theatres and concert halls around the city and a half price box office for today&#8217;s selected performances this small collection of outlets in the foyer of the city&#8217;s main venue puts all British offerings I am aware of to shame. Not only were all of the staff able to converse in perfect English, as I have encountered in most places I have been, but they went out of their way to offer advice and be helpful on events and venues, even if they did not sell tickets for the event directly. Edinburgh, London and a mulitude of other British cities could do well to copy the best bits of this model, with multilingual staff in a central location showcasing the city&#8217;s cultural offering.</p>
<p>This evening&#8217;s excersion was to Boom Chicago, an English language comedy and cabaret bar, to be reviewed in another post. I also discovered the International Theatre School festival in town when I ventured into the Ticket Shop.</p>
<p>I&#8217;m not quite sure how much I&#8217;ve spoken about bikes in these posts. Due to lack of wifi, the only free places I&#8217;ve managed to find being my hostel and the Hard Rock Cafe next to the Vondelpark, they tend to lay in draft for the duration of the day with me adding bits and pieces as I go.</p>
<p>I&#8217;m sold on the idea of bikes as a means of trasporting a city. Having zipped around on one yesterday I think I have become a more respectful pedestrian, something those who know me at home will struggle to believe. The difference is, you can&#8217;t normally hear the bike which is going to knock into you when you cross without looking.</p>
<p>The Amsterdammers today, flying past me on their bikes made me quite jealous, they sometimes manage to come across as a city full of tall, beautiful cyclists. Would a change of road laws or cabbies attitutes empower the cyclist so in London? I&#8217;m not sure, but it would not be a bad thing of it did. The bikes here seem the dominant mode of transport, with guidebooks and tourguides advising that the road laws here somewhere between &#8220;common sense&#8221; and, should there be an accident between a car and a bike, the car is automatically considered guilty.</p>
<p>I found my own way home tonight from the theatre, something I was quite proud of as I followed my nose. I don&#8217;t mind if the way to have a good break in Amsterdam is to get up every morning and leave the Old Centre. The thing which gets me the most about the red light district is not that they will try and charge you €2.50 for half a litre of bottled water, it&#8217;s that they do it in fluent English with an increadibly welcoming smile.</p>
<p><strong>This post was written and edited using nothing but my iPhone whilst on holiday in Amsterdam. For a week I kept a daily blog, experimenting with creating web content on the move. You can read my thoughts on the experience in <a href="http://andrewgirvan.com/my-amsterdam-social-media-creation-adventure/">this blog post</a>.</strong></p>


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		<title>Amsterdam Trip Day Two</title>
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		<pubDate>Mon, 21 Jun 2010 12:28:57 +0000</pubDate>
		<dc:creator>agirvan</dc:creator>
				<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://andrewgirvan.com/amsterdam-trip-day-two/</guid>
		<description><![CDATA[I came on holiday to escape Liverpool, discover a city and also to read. I bought quite a few books before coming back to Liverpool after Christmas but never quite got round to reading them, the final couple of terms at LIPA providing a good distraction. I&#8217;m very pleased to say that Amsterdam is providing [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-498" style="margin: 20px 0px;" title="amsterdam_canal" src="http://andrewgirvan.com/wp-content/uploads/2010/06/amsterdam_canal.jpg" alt="" width="460" height="258" />I came on holiday to escape Liverpool, discover a city and also to read. I bought quite a few books before coming back to Liverpool after Christmas but never quite got round to reading them, the final couple of terms at LIPA providing a good distraction. I&#8217;m very pleased to say that Amsterdam is providing me great time and space to read and write, even having decided to leave my MacBook at home and travel light.</p>
<p>The first thing I did this morning was escape the Old Centre of town, home to my hostel, the red light district and every tourist in the Netherlands. Walking out towards the Vondelpark I found a completely different city to the one I was in last night. The red light district and surrounding streets are like an adult urban Disneyland, apparenty detached from the real world around them. As a place where weed and prostitution are legal the Old Centre appears to attract tourists primarily for that reason.</p>
<p><span id="more-462"></span></p>
<p>The red light district pretty much does what it says on the tin. A collection of streets and alleyways lined with glass fronted doors, women posing behind them lit in red. As the tourist books had led me to believe, these women were suprisingly attractive, many looking like they had stepped out of a magazine centrefold. Walking through the streets didn&#8217;t do much for me apart from make me feel awkward. Like most men walking through the district, I had windows rapped to attract my attention and doors opened a crack with words of encouragement to get me inside. Needless to say I didn&#8217;t feel the need to explore any further, but I certainly did see other men negotiating prices or slipping quickly out of doorways. There were multicultural groups of all ages making their way round the canal banks with me, highlighting just how much of a tourist attraction these streets really are. To quote one of the Americans I am sharing a hostel room with &#8220;this place is surreal.&#8221;</p>
<p>Amsterdam beyond the touristy centre is a city criss-crossed by canals and trams with bikes everywhere. There are collections of them against every lamp post and around the base of every tree. I am also amazed at the variety of vehicles, with everything from basic city cycles to elaborate contraptions for transporting dogs, children and goods in.</p>
<p>I had a fantastic breakfast at the Homemade cafe at Singel 447 with great coffee and a selection of increadible sandwiches and wraps. Venturing out into the sunny streets I made my way up to the Vondelpark. Surrounded by trees, grass and water features this is a breath of fresh air in the centre of the city. The areas around it, originally built by the merchant class, are filled with striking brick buildings containing homes, hotels, embassies, exclusive businesses and up market shops.</p>
<p>[It is at this point last night that the second half of my post was eaten by my wordpress app crashing! Second time lucky.]</p>
<p>Having spent the rest of my lunchtime in a quite corner of the Vondelpark I was amazed at the number and variety of bikes which power this city. From the most basic commuter&#8217;s bike up to increadible contraptions for transporting cargo, dogs or children. I was tempted to sit on a bench and photo them as they all went past but there were too Many to choose from.</p>
<p>Later in the afternoon, I decided to pay someone to help me explore the city. I joined a Mike&#8217;s Bike City Tour and spent a great three hours nipping around the city with a very entertaining guide who was originally from Preston.</p>
<p>As well as being informative and entertaining I really got my barings around the middle of the city. Our trip finished with a trip to the Eastern docks and a very tasty pint from a microbrewery in a windmill.</p>
<p>Having been promised the opportunity to make friends on Mike&#8217;s website I got chatting with a couple of other guys who were also travelling Amsterdam solo, an Australian called Geoff in his late 20&#8242;s travelling Europe between working holidays and an American called Joe in his late 40&#8242;s how had managed to add a few days in Amsterdam to a business trip from Washington, DC.</p>
<p>With Geoff and Joe I managed to experience my first Coffee Shop, the dissapointing Brazil v Hondurez game with some very tasty Brown Beer, and my introduction to Vietnamese cooking. All in all a great evening. Such is the way with such travelling companions we parted ways later in the evening knowing nothing but first names (or only second in my case) and made our ways off to our respetive accomodation.</p>
<p>I saw a truly different side of Amsterdam yesterday and am really beginning to see what it is that people rave about. Mike&#8217;s bike tour really contextualised the modern city against its turbulent 800 year history and i&#8217;m beginning to see a little bit more why this city is like it is.</p>
<p><strong>This post was written and edited using nothing but my iPhone whilst on holiday in Amsterdam. For a week I kept a daily blog, experimenting with creating web content on the move. You can read my thoughts on the experience in <a href="http://andrewgirvan.com/my-amsterdam-social-media-creation-adventure/">this blog post</a>.</strong></p>


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		<title>Amsterdam Trip Day One</title>
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		<pubDate>Sun, 20 Jun 2010 18:46:37 +0000</pubDate>
		<dc:creator>agirvan</dc:creator>
				<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://andrewgirvan.com/amsterdam-trip-day-one/</guid>
		<description><![CDATA[Everything has been a bit quiet around here for a while. The only excuse I can give you is that I had to hand in my dissertation at the beginning of the month and have been stringing together front of house gigs since. I have certainly had call to write blog posts, the world has [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-504" style="margin: 20px 0px;" title="i_am_amsterdam" src="http://andrewgirvan.com/wp-content/uploads/2010/06/i_am_amsterdam.jpg" alt="" width="460" height="259" />Everything has been a bit quiet around here for a while. The only excuse I can give you is that I had to hand in my dissertation at the beginning of the month and have been stringing together front of house gigs since. I have certainly had call to write blog posts, the world has continued to throw up issues around me: the older women actors&#8217; discrimination claims going being voiced on a European stage, the West End domination of the Tony&#8217;s, the Edinburgh Fringe programme launching last week and the concept of how we judge success in the arts, a topic I examined for my dissertation, but each topic has remained unexamined in this forum to date.</p>
<p>Having a week between two front of house shifts, I decided to raid the EasyJet website for a city break which would let me escape on Sunday and get back into the country in time to shepard youth theatre kids around the building on Friday night. The EasyJet flight schedule from Liverpool chose Amsterdam for me. I thought for a change, having found myself in a strange city alone for the first time I would tell you my story. I am going to be writing far more regularly now I have finished the academic portion of my life, my new job at Whatsonstage.com playing a major part of it, so I thought I would share some thought from my iPhone.</p>
<p><span id="more-460"></span></p>
<p>Having spent what felt like 3,000 hours at John Lennon International Airport (I know, you couldn&#8217;t write this stuff) and having lived through the increadible poor showing on the part of humanity and human nature that is flight by budget airline, I found myself in Amsterdam&#8217;s Schipol Airport.</p>
<p>Having only transfered here once as a child, I&#8217;d forgotten quite how large the place is. Having escaped my overly orange flying death tube I made my way into the terminal and tried to find the exit. Having turned their airport into a giant shopping centre, however the Dutch don&#8217;t seem to want you to escape. I followed signs for baggage reclaim for a bit, in spite of not having any bags to collect, hoping that I would find a door there and eventually escaped into daylight.</p>
<p>It&#8217;s hard to miss the trains into the city centre as you exit the airport and as advertised the ticket into town is only €3.80. The most obvious button which the ticket machine presents you with having selected English for the transaction is a €6 &#8220;comfort class&#8221; ticket however and a bit of digital navigation is required to get the cheapest ticket. I also had to pay an extra €1 for paying with a credit card, my VISA not being liked by the machine and the cash machines I tried being out of order.</p>
<p>The trip into the city by train shows Amsterdam as collection of uninspiring blocks of flats. You are immediately struck by how flat the entire country is, with the train tracks raised above the streets and canals below, there are no distant rolling hills to give perspective.</p>
<p>Coming out of Centraal Station onto the Damrak my first impression was how grey everything was. The weather probably didn&#8217;t help, but everything from the sky, buildings and canals appeared to be grey and slightly hostile. The main street itself is a collection of touristy shops, arcades and low quality restaraunts. It really does remind you how lucky Edinburgh is as a city to have its visitors come up the ramp at Waverley and be standing opposite Princes Street Gardens and one of the most famous castles in the world. As a city, Edinburgh should do everything in its power to ensure the first thing visitors find is high quality retail and food when they enter the city, not the plasticy tourist trap it could quickly become.</p>
<p>This city really is a smoker&#8217;s paradise. Staying in the Bulldog hostel, above a cafe, not only is the ability to smoke in doors a complete change to what I&#8217;m used to, but entire streets seem to smell of weed.</p>
<p>I&#8217;ve settled into my room at the hostel, had some tea in the bar downstairs and am not the world&#8217;s biggest World Cup fan so, now that its dark I&#8217;m going to go and see what all of the fuss around the red light district is about, it&#8217;s only a couple of streets over.</p>
<p><strong>This post was written and edited using nothing but my iPhone whilst on holiday in Amsterdam. For a week I kept a daily blog, experimenting with creating web content on the move. You can read my thoughts on the experience in <a href="http://andrewgirvan.com/my-amsterdam-social-media-creation-adventure/">this blog post</a>.</strong></p>


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		<title>#CIAM: Will Digital Innovation be the future of theatre – Presentation Video</title>
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		<pubDate>Thu, 06 May 2010 14:13:01 +0000</pubDate>
		<dc:creator>agirvan</dc:creator>
				<category><![CDATA[Conference]]></category>
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		<category><![CDATA[Digital Theatre]]></category>
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		<description><![CDATA[This is the video from my Contemporary Issues in Arts Management conference paper, Will digital innovation be the future of theatre? The paper was delivered as the penultimate module of my Music, Theatre and Entertainment Management degree at Liverpool Institute for Performing Arts. To find out more about the conference, as well as the abstracts of all [...]]]></description>
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<p>This is the video from my Contemporary Issues in Arts Management conference paper, Will digital innovation be the future of theatre? The paper was delivered as the penultimate module of my Music, Theatre and Entertainment Management degree at Liverpool Institute for Performing Arts. To find out more about the conference, as well as the abstracts of all of my classmates delivering papers, visit <a href="http://artsconferences.co.uk/" target="_blank">artsconferences.co.uk</a>.</p>
<p>There were a huge variety of papers, all covering contemporary issues which interested those speaking. They covered a range of topics, including music sync fees, social media and the evolution of the live music industry. To read the abstract for my paper as well as a little bit more about the topic itself, have a read of my previous <a href="http://andrewgirvan.com/ciam-will-digital-innovation-be-the-future-of-theatre/" target="_blank">#CIAM post</a>. You might also want to follow the #CIAM hashtag on <a href="http://search.twitter.com/search?q=%23ciam" target="_blank">Twitter</a>, where a variety of links are posted reflecting the reality young performing arts managers think they will be facing upon graduation.</p>
<p><span id="more-454"></span>This is one of the first bits of video I&#8217;ve ever published, normally working on the basis that its too much like hard work to record, edit and encode. All that gets far easier when you start using tools like the <a href="http://www.theflip.com" target="_blank">Flip camera</a> which let you transfer video via USB the same as you would your digital photos. I don&#8217;t think we&#8217;re quite there yet but as much as most of us now have massive photo collections spread around the web, I think the video revolution is probably pretty close too.</p>
<p>Below you will find a link to the full text of the presentation, as well as the Prezi I was presenting with. To find out more about Prezi, a web based Powerpoint alternative, check out my post about it <a href="http://andrewgirvan.com/never-sit-through-another-powerpoint-the-power-of-prezi/" target="_blank">here</a>.</p>
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<p>Good afternoon,</p>
<p>My name is Andrew Girvan, and today I am very please to be delivering my Contemporary Issues in Arts Management paper on the topic: Will Digital innovation be the future of theatre?</p>
<p>In this paper I will be seeking to provide a number of answers to that question, focusing mainly on the arts organisations currently operating pilot projects, embracing digital distribution as a way of increasing both their reach and impact.</p>
<p>I will mainly be looking at the inaugural season of the National Theatre’s NT Live programme, whilst drawing on other arts organisation’s experiences of the digital environment, looking at the challenges which will face the industry as a whole, as we move towards a digital future.</p>
<p>So why digital? Why have I chosen to look at whether digital innovation in particular will be the future of theatre?<br />
One of the main reasons would be the Arts Council England’s 2008 &#8211; 2011 policy document “Great Art for Everyone” which outlines four development priorities for the Arts, the first of which is “Digital Opportunity”.<br />
I feel the Arts Council does a good job of summing up in a short paragraph why digital is an opportunity the arts cannot afford to miss:</p>
<p>“Digital media technologies are affecting every aspect of our society, economy and culture. We can now connect with audiences in new ways, bringing them into a closer relationship with the arts and creating new ways for them to take part. Responding to this change will lead to the development of new business models, new networks and new forms of creativity.”<br />
Arts Council England, Great Art for Everyone, 2008</p>
<p>So what do we actually mean when we are looking at the digital aspects of the arts? The Arts Council England has requested all of its regularly funded organisations have a “digital strategy” in place by 2011. But what does that actually mean?</p>
<p>When funding bodies such as the Arts Council look into the potential of digital they generally talking in areas such as:</p>
<p>Digital Marketing<br />
Although a new and for most still a developing part of their marketing mix, for most arts organisations their marketing strategy, is the most likely aspect of their business to be digitally engaged. I am of course talking about using digital tool such as social networks, podcasts, and multimedia websites all designed to promote sales to their physical performances. To many of you listening, digital marketing strategies, with their comparatively low costs, potentially high levels of audience engagement and ease of evaluation and analysis, might seem like an automatic course of action when promoting a cultural event.</p>
<p>However, it is at this point worth mentioning that what we in this room may accept as second nature does not reflect the artistic community at large. When the Theatre Communications Group, an American arts advocacy and funding organisation working with not-for-profit theatres asked its members what their were priorities for the coming year only 7% of respondents included using social media.</p>
<p>Digital Organisations<br />
As recipients of public funding from bodies such as the Arts Council, many larger, regularly funded organisations are now being encouraged to work more digitally, taking advantage of savings inherent in storing information and communicating more digitally. Using less paper, working remotely, adopting digital infrastructures and workflows. These are all probably aspects of their business that audiences may never see, but can still form an important part of a digital strategy.</p>
<p>Digital Distribution<br />
When the Arts Council used to talk about distribution it was primarily talking about touring, and regional theatre serving regional populations: the way that the arts and artistic performance can be distributed across the country and delivered to audience members. Its Distribution Policy document dated 2006 states arts distribution is about:<br />
Putting the arts at the heart of national life and people at the heart of the arts.<br />
It is important to note that even four years ago the Arts Council was using incredibly positive language about pushing its digital distribution agenda, going onto say:</p>
<p>&#8220;We particularly want to see the potential of digitisation and digital distribution technologies fully realised.&#8221;<br />
Arts Council England, Distribution Strategy 2006</p>
<p>There is a reason that when Marcus Romer, the Artistic Director of digitally progressive Pilot Theatre spoke at the RSA State of the Arts conference in January he said:</p>
<p>&#8220;The platforms have changed. The genie is out of the bottle and its certainly not going to go back in. We are not going back into an analogue age, digital is here to stay, whether we like it or not.&#8221;<br />
Marcus Romer, Artistic Director, Pilot Theatre, RSA State of the Arts Conference, January 2010</p>
<p>So which platforms are being referred to? Which have changed? Well that is what I am going to be exploring throughout the rest of the paper, as well as the challenges they have had to overcome to deliver their art digitally.<br />
Digital distribution of theatre takes a number of forms.</p>
<p>One aspect which I would look to challenge would be the recent co-production from Mudlark and the Royal Shakespeare Company: Such Tweet Sorrow. The project, a re-imagining of Shakespeare’s Romeo and Juliet, saw a group of 6 actors improvise and use Twitter to deliver lines. It caught the imagination of the press and garnered widespread coverage, mainly, I believe because it is an example of a large, well known arts organisation breaking the conventions of its artform, exploring the power of a new medium.  A medium with which the British press currently appear fixated. The RSC propose the project helps them deliver their mission to “keep audiences in touch with Shakespeare, as our contemporary” with going on to claim the project invents a brand new artform.</p>
<p>I would propose that by taking artistic exchange online in this way, the RSC is taking advantage of the under utilised artistic potential, a platform like Twitter provides, rather than digitally delivering their art to a wider audience. I personally feel that the RSC is using the project to fulfil marketing, more than artistic objectives. Still, admittedly, this is something the company should be praised for.</p>
<p>The main reason I do not feel the project properly represents the best digitally distributed art has to offer is because it has strayed too far from its theatrical roots. In asking actors to use services such as Twitter whilst in character, delivering dialogue in real time, with a long, 5 week performance period may be the basis for a new genre of performance art however I do not believe it can really be considered theatre as it completely destroys traditional, theatre convention.</p>
<p>To better examine digital distribution that respects the theatrical convention: by which I mean an audience, viewing a live performance by actors in real time, I am going to spend the rest of my presentation looking at digitally streaming theatre. Mainly in the model used by the National Theatre with its NT Live season, but also using other projects to contextualise the work being done by their pilot.</p>
<p>On 25 June 2009 the National Theatre broadcast live from the stage of the Lyttleton Theatre a performance of the Greek tragedy Phedre starring Helen Mirren, to cinemas first across the country and then around the world. The project was supported by NESTA, the National Endowment for Science, Technology and the Arts; Arts Council England and was sponsored by Travelex. It the first piece of theatre to be broadcast in this way in the UK, and saw the National Theatre join organisations such as New York’s Metropolitan Opera, digitally transmitting their performances to remote groups of audience, and embracing digital distribution of their physical performance.<br />
I personally think its fitting that Helen Mirren was delivering a Greek tragedy for the National Theatre’s first ever streaming performance. Here’s why:</p>
<p>I’m going to talk a bit about the fundamental business models of theatre and how dramatic a change; the move towards digital distribution really is. This is the Halicarnassus Amphitheatre on the Bodrum peninsula in modern day Turkey. You might notice that its the only image I’ve used in my presentation so far. That is really because as I have been thinking about this topic, focusing more and more on the business models that digital streaming of live art opens up to us, I have constantly been drawn back to thing, one core idea: The mechanics of the theatre business model haven’t changed in a major sense since amphitheatres such as this were built by the Greeks as early as 400 BC.</p>
<p>For nearly two and half millennia live theatre performance has been delivered by bringing an audience within physical viewing distance of the actors. Audience capacities have always been physically limited by the number of people who can meaningfully consume the live content in the presence of the performance. As such the potential revenue that can be generated, has been regulated by the price that the market will bare for tickets, and capped by the physical capacities of the venue.</p>
<p>NT Live’s cinema tickets were priced to match tickets at the National Theatre on the South Bank at £10 each. They also removed the physical limitations of the venue, giving audience members an intimate, live theatre experience with some staggering numbers attached.</p>
<p>The production at the National Theatre could only be watched by an audience of 890 people in the Lyttelton theatre, the National’s second biggest stage. However the NT Live project allowed it to create what NESTA call in their report “virtual capacity”.  During NT Live’s first streamed performance it is estimated 14,000 people saw the show in cinemas across the UK with a further 36,000 viewing around the world, with the performances delay-broadcast at times staggered to match time zones.</p>
<p>In total some 50,000 people saw Helen Mirren star in Phèdre on 25 June.</p>
<p>Following this initial production NESTA undertook research into the audience who had attended the event at 35 of the cinemas across the UK as well as at the Lyttelton itself. I am going to use their research to examine the potential for digital distribution on a wider scale.</p>
<p>But what kind of experience did the audience watching the performance out-with the Lyttelton receive? How does watching a performance broadcast from a theatre in London to cinemas internationally differ from going to the cinema to watch a Hollywood produced film?</p>
<p>At this point I would like to examine more closely exactly what product is being delivered to the audiences of these events. Nicholas Hytner, Artistic Director of the National Theatre and Director of the Phèdre admitted when speaking about NT Live at the State of the Arts Conference:</p>
<p>&#8220;My own suspicion that it might be a creative ‘pig’s ear’ were allayed&#8230; stage actors yelling in close up on a big screen might have felt terrible &#8211; but we took the risk, it worked, it felt like some kind of new hybrid live / theatre performance in a cinema.&#8221;<br />
Nicholas Hytner, 2010, RSA State of the Arts Conference</p>
<p>He was later quoted by David Sabel, the National’s Head of Digital and Producer of NT Live, when he was speaking at a seminar hosted by NESTA, and which was subsequently blogged by John Wyver for Iluminations Media:</p>
<p>&#8220;He &#8211; Nicholas Hynter &#8211; told the cast to recall the moments that they treasured in the rehearsal room and that had then perhaps got lost in the process of pitching a performance for a large space.&#8221;<br />
David Sabel, cited by John Wyver, 2010, Illuminations Media</p>
<p>This has caused some commentators, such as Matt Trueman in the Guardian, who calls the NT Live product a “cinematic hybrid” to suggest that the theatre performance may have been undermined in some way, stating:<br />
It&#8217;s hard to believe that the productions being broadcast aren&#8217;t designed and staged without being influenced by the prospect of appearing on screen.</p>
<p>So we’re a little clearer on the product being delivered, and one of its key creators and contributors, Nick Hytner, acknowledges that the experience is not that one of pure theatre. So what differentiates it from traditional cinema?<br />
One of the most striking elements of the results from the NESTA audience research was this: The audience put an incredible value on the “liveness” or the “perceived liveness” of the event being delivered. Two of the conclusions delivered by the NESTA research were:</p>
<p>&#8220;The live and collective aspects of the theatrical experience remain essential for audiences.&#8221;</p>
<p>Continuing, in spite of lower expectations:</p>
<p>&#8220;Cinema audiences reported higher levels of emotional engagement with the production than those who had experienced the play at the National Theatre.&#8221;<br />
NESTA, 2010</p>
<p>So why is this important? Well its the collective experience, the way in which knowing that the performer is delivering their performance live as you watch the production, that helps draw you into the illusion and theatricality of the piece. It is the liveness and the collective viewing experience which truly differentiate live streaming theatre from traditional cinema.</p>
<p>According to the NESTA audience research, there may even be an argument to support the idea that NT Live delivers a better audience experience than traditional theatre. With its multiple camera angles giving audiences nothing short of a spectacular up close view of some of Britain’s greatest living actors whilst radio mics and booms provide a clarity of sound unrivalled in the live theatre experience, it can be understood when NT Live cinemagoers appear to have had more engaging and intimate experiences than their theatre going counterparts.</p>
<p>88% of NT Live audiences claimed to have felt an emotional response to the play, compared with 73% of audiences from the Lyttleton.</p>
<p>63% of cinemagoers went as far as saying they had felt they had been ‘transported to another world and lost track of time’ compared to just 48% of theatre audiences.<br />
NESTA, 2010</p>
<p>Delivering digital theatre, however is not without its challenges and I’d like now to spend some time looking at them.</p>
<p>The first and most salient point to make is that NT Live as standalone project has, not yet managed to break even. Quoting Nicholas Hytner again, he offered on the subject:</p>
<p>&#8220;Its not yet at a stage where it is self financing, it needs sponsorship, but it is rapidly on the way.&#8221;<br />
Nicholas Hytner, 2010, RSA State of the Arts Conference</p>
<p>Although no actual budget figures have been released for the NT Live season its Producer David Sabel did divulge that Phèdre had been projected to make a loss of £50,000, a figure which was later revised down to £26,000.</p>
<p>Although we cannot compare these losses to the total production costs, we just don’t have them for NT Live. The figures can be put into context by comparison to New York’s Metropolitan Opera and their digital cinema streaming project which was launched in 2006.  Its estimated that the cost of each of their digital transmissions is in the region of $800,000, today £521,000. The cost of staging opera is generally higher than that of straight theatre, for a start you have an orchestra to worry about, so the figures may not be directly comparable however what it does demonstrate that although these projects attract huge audiences is a major financial undertaking.</p>
<p>The New York Met’s 2006 &#8211; 2007 digital season attracted an average audience of 54,000 people per transmission across 300 cinemas, figures quite comparable to the inaugural season of NT Live.</p>
<p>Rights, for key creatives as well as actors are a considerable part of the jigsaw which has to be worked out, negotiated and standardised before digital distribution will even be a consideration for many arts organisations.</p>
<p>Of the four pieces which the National Theatre has presented so far. Two, Phèdre and Alls Well That End Well, have been classical works which exist in the public domain, this must have greatly reduced the negotiation burden for the National when considering the pieces for production.</p>
<p>The two most recent productions, Nation and The Habit of Art are both works by living authors who worked directly with the National Theatre to get them staged. Alan Bennet, the playwright of the Habit of Art, has a very close relationship with Nicholas Hytner with the play being the pair’s fifth collaboration, whilst Nation was an adaptation of the book by Terry Pratchet, adapted for the stage by Mark Ravenhill, both personally engaged with the project.</p>
<p>For an organisation such as the National Theatre the issue of rights on digital productions will probably never be a major one, too many people want to be involved with their work. As the National Theatre moves into its second season of NT Live, announced for early 2011, its rights payment models could potentially set a precedent at the top of the industry.</p>
<p>Having said that, just because the National is able to set presidents at the pinnacle of the subsidised sector, does not mean that we will suddenly see a framework which can be made easily applicable to London’s commercial sector. The National’s progressive approach in areas such as Sunday performances, particularly when compared to the rest of the West End, prove that just because the National embarks on a project does not mean the rest of the industry will follow.</p>
<p>So that was rights, but we also have to establish practices for how we pay actors and creatives. Casts and creatives involved with the current NT Live season received a modest upfront fee which is supplemented by a profit share framework should any individual production make its money back. As I mentioned earlier, none have so far.</p>
<p>Marcus Romer, Artistic Director of Pilot Theatre, a company whose past performances have been live streamed to individuals and consumed by audience members around the world criticised the entertainment industry unions on their resistance to change in this area, saying:</p>
<p>&#8220;One thing is that the unions are not up to speed on being able to deal with this.&#8221;</p>
<p>Going on to say:</p>
<p>&#8220;They assume its broadcast and they say, &#8220;its £986 per actor&#8221; because that is the same as going out on BBC 2. So we have to create our own new models for doing this.&#8221;<br />
Marcus Romer, 2010, State of the Arts Conference</p>
<p>How do we encourage other small theatre companies start to distributing digitally? The DCMS in its very recent report Encouraging Digital Access to Culture suggests that once the digital plaforms have emerged, there should be a move towards industry standardisation saying:</p>
<p>&#8220;Platform operators… need to enter into ‘blanket’ arrangements, so that small organisations without access to expensive lawyers and negotiators can still feel that using the platform or system is worthwhile.&#8221;<br />
DCMS, 2010</p>
<p>And against a back drop of collective bargaining agreements across all levels of the subsidised theatre sector, through organisations such as the Independent Theatre Council and the Theatrical Management Association, we could potentially see a situation where a platform for digital distribution, is adopted for the use by the industry, with its rights and fees models being set through a series of high level agreements.</p>
<p>So its now time for me to leave you with a few thoughts:</p>
<p>Digital innovation is enabling arts organisations to reach new and vastly larger audiences than ever before. NESTA research reveals some audience members are enjoying the experience of consuming theatre digitally in a cinema more than they did when compared to a theatre. People like David Sabel, however wonder how long it will be before the novelty of digital transmission begins to wears thin, however I would bring you back to this:</p>
<p>We should be reminded that at all times it is the quality of the art, the content that we are bringing to audiences in these new ways, which will form the basis of any of their experiences.</p>
<p>The business models available to arts organisations working in a digital environment are fundamentally different to traditional models. Digital distribution removes the normal physical and geographical restrictions on theatre audiences, creating virtual capacity for an organisation to monetize.</p>
<p>The business models emerging from organisations such as the National Theatre have still to be proven, in spite of their already massive scale, enabled by public research funding.</p>
<p>This will mean that arts organisations and funding bodies will have to invest in supporting experimentation, championing best practice in areas such as rights and pay.</p>
<p>Funding bodies should share information about these experiments, as well as about evolving consumer attitudes and behaviours, helping arts organisations to design their digital strategies. Better knowledge about what works and what doesn’t in digital environments can reduce the uncertainty which might keep some organisations from innovating, and may help us avoid costly mistakes.</p>
<p>And finally</p>
<p>Arts organisations will require digitally native arts managers to help them navigate this digital environment, this is now being acknowledged by arts industry leaders.</p>
<p>One of the biggest concerns the DCMS found when talking to organisations about digital, was a lack of leadership who felt confident debating and taking decisions on digital strategy.</p>
<p>The process of educating and enabling these organisations will therefore, fall to a younger generation. I for one am very glad to be a graduating arts manager at a time when digital presents us with so many opportunities.</p>
<p>It just leaves me to say: thank you very much for listening.</p>
<p>I would love to answer any questions you might have.</p>
</div>
<p>Video credit: Cinematography by <a href="http://conniebrice.wordpress.com/" target="_blank">Connie Brice</a></p>


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