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	<title>Andy Rutter - Multimedia Design</title>
	
	<link>http://andyrutter.com</link>
	<description>Now in mobile device friendly HTML5!</description>
	<lastBuildDate>Wed, 01 Feb 2012 20:21:50 +0000</lastBuildDate>
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		<title>Greedy McGrady</title>
		<link>http://andyrutter.com/greedy-mcgrady/</link>
		<comments>http://andyrutter.com/greedy-mcgrady/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 12:47:54 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[Butcher]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Jolly]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[transmedia storytelling]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://andyrutter.com/?p=5167</guid>
		<description><![CDATA[The idea behind this video is a three month ad campaign for The Jolly Butcher pub in Frederikshavn. Campaign launch date in: Phase 1. The Story I am making a short video about how The Jolly Butcher got it&#8217;s name. Because there is no real information on this, I have to write the story myself. [...]
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<li><a href='http://andyrutter.com/handheld-summary/' rel='bookmark' title='Handheld Summary'>Handheld Summary</a> <small>Intro Design a basic web site using HTML5 New semantics...</small></li>
<li><a href='http://andyrutter.com/principal-photography/' rel='bookmark' title='The Shoot'>The Shoot</a> <small>This is the phase of film production in which the...</small></li>
<li><a href='http://andyrutter.com/conspiracy-for-good/' rel='bookmark' title='Conspiracy For Good'>Conspiracy For Good</a> <small>Download this Questionnaire then watch the videos below. Transmedia questionaire...</small></li>
</ol>]]></description>
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		<title>Pixel Aspect Ratio</title>
		<link>http://andyrutter.com/pixel-aspect-ratio/</link>
		<comments>http://andyrutter.com/pixel-aspect-ratio/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 10:45:12 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Post Production]]></category>

		<guid isPermaLink="false">http://andyrutter.com/?p=5164</guid>
		<description><![CDATA[DV-PAL video has 720&#215;576 pixels. However, these pixels aren&#8217;t square pixels, and the aspect ratio is 128/117, about 1.094. Hence DV-PAL video at 720&#215;576 pixels is equivalent to square pixel video at 788&#215;576. If you video record a square with your DV-PAL camera, and export the result to 788&#215;576, the square remains square. PAL analogue [...]
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<li><a href='http://andyrutter.com/streaming/' rel='bookmark' title='Streaming'>Streaming</a> <small>Your Internet connection most likely comes into your room via...</small></li>
<li><a href='http://andyrutter.com/importing-video/' rel='bookmark' title='Importing Video'>Importing Video</a> <small>Digital video comprises a series of orthogonal bitmap digital images...</small></li>
<li><a href='http://andyrutter.com/creating-a-new-document/' rel='bookmark' title='Document'>Document</a> <small>To create a new document, you can click the Create...</small></li>
</ol>]]></description>
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		<title>Anti-SOPA</title>
		<link>http://andyrutter.com/anti-social-development-support-anti-sopa/</link>
		<comments>http://andyrutter.com/anti-social-development-support-anti-sopa/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 21:26:10 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://andyrutter.com/?p=5157</guid>
		<description><![CDATA[On Tuesday 24th January 2012, the US Senate will vote on the internet censorship bill. While it is an American law, it has far reaching repercussions for the web as a whole. There are many companies against SOPA, such as Google, Reddit, Facebook, Twitter, Wikipedia. If you think SOPA doesn&#8217;t affect you, please think again. [...]
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<li><a href='http://andyrutter.com/video-exam-questions/' rel='bookmark' title='Video Exam Questions'>Video Exam Questions</a> <small>Pre Production What is the director’s role? What is the...</small></li>
<li><a href='http://andyrutter.com/page-rankings-sites/' rel='bookmark' title='Page Rankings Sites'>Page Rankings Sites</a> <small>Activity on Social networks and Search engine registration are the...</small></li>
<li><a href='http://andyrutter.com/pixel-aspect-ratio/' rel='bookmark' title='Pixel Aspect Ratio'>Pixel Aspect Ratio</a> <small>DV-PAL video has 720&#215;576 pixels. However, these pixels aren&#8217;t square...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adverts that work</title>
		<link>http://andyrutter.com/adverts-that-work/</link>
		<comments>http://andyrutter.com/adverts-that-work/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 10:45:11 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Examples]]></category>

		<guid isPermaLink="false">http://andyrutter.com/?p=5116</guid>
		<description><![CDATA[Ban-Inducing Advertising With Super Bowl ad slots hovering at around 3 million dollars this year, some banned Super Bowl 2011 commercials were intentionally made too controversial and over-the-top to be aired. A company who couldn’t afford the steep price tag of Super Bowl ad time could nevertheless generate a lot of buzz with an intentionally [...]
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<li><a href='http://andyrutter.com/how-does-a-cms-work/' rel='bookmark' title='How does a CMS work?'>How does a CMS work?</a> <small>Different types of databases affect how some CM systems operate....</small></li>
<li><a href='http://andyrutter.com/alignment/' rel='bookmark' title='Alignment'>Alignment</a> <small>Keeping things lined up is as important in Web design...</small></li>
<li><a href='http://andyrutter.com/transmedia-storytelling/' rel='bookmark' title='Definition'>Definition</a> <small>Transmedia storytelling is also known as Multiplatform (web, mobile, print)...</small></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Defining your campaign</title>
		<link>http://andyrutter.com/planning-your-campaign/</link>
		<comments>http://andyrutter.com/planning-your-campaign/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 10:44:59 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://andyrutter.com/?p=5117</guid>
		<description><![CDATA[We all know that every brand already has a story. Your challenge on a Transmedia project is to think about how you would extend that existing story. Answer these questions when planning a transmedia campaign: Defining your campaign About your company What is your Brand? What is your product? What do you stand for? Learn [...]
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<li><a href='http://andyrutter.com/transmedia-model/' rel='bookmark' title='Transmedia Model'>Transmedia Model</a> <small>Where do I start? 1.) Write a background story!! It...</small></li>
<li><a href='http://andyrutter.com/transmedia-storytelling/' rel='bookmark' title='Definition'>Definition</a> <small>Transmedia storytelling is also known as Multiplatform (web, mobile, print)...</small></li>
</ol>]]></description>
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		</item>
		<item>
		<title>What can a CMS do?</title>
		<link>http://andyrutter.com/what-can-a-cms-do/</link>
		<comments>http://andyrutter.com/what-can-a-cms-do/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 14:00:24 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[CMS]]></category>
		<category><![CDATA[Basic Website]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[java]]></category>
		<category><![CDATA[php]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://andyrutter.com/what-can-a-cms-do/</guid>
		<description><![CDATA[There are many different types of CM systems that all in there own way can perform multitude of tasks. While the management of documents is the overall function of a CMS, other features may include creation and archiving, version control, search, storage and indexing, joint information processing, presentation of information and visualizing of files and [...]
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<li><a href='http://andyrutter.com/setting-up-a-cms/' rel='bookmark' title='Setting up a CMS'>Setting up a CMS</a> <small>There are a few steps one needs to know before...</small></li>
<li><a href='http://andyrutter.com/definitions/' rel='bookmark' title='What is a CMS?'>What is a CMS?</a> <small>A Content Management System is web editing software that is...</small></li>
</ol>]]></description>
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		</item>
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		<title>How does a CMS work?</title>
		<link>http://andyrutter.com/how-does-a-cms-work/</link>
		<comments>http://andyrutter.com/how-does-a-cms-work/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 14:00:24 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[CMS]]></category>
		<category><![CDATA[Basic Website]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[java]]></category>
		<category><![CDATA[php]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://andyrutter.com/?p=5043</guid>
		<description><![CDATA[Different types of databases affect how some CM systems operate. A CMS normally functions as a managed content publisher, rather than a library of pages. It is best used as an interactive repository of information, whether that be simply between owner and application or between visitors and the application. Essentially, a CMS is a document [...]
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<li><a href='http://andyrutter.com/what-can-a-cms-do/' rel='bookmark' title='What can a CMS do?'>What can a CMS do?</a> <small>There are many different types of CM systems that all...</small></li>
<li><a href='http://andyrutter.com/setting-up-a-cms/' rel='bookmark' title='Setting up a CMS'>Setting up a CMS</a> <small>There are a few steps one needs to know before...</small></li>
<li><a href='http://andyrutter.com/definitions/' rel='bookmark' title='What is a CMS?'>What is a CMS?</a> <small>A Content Management System is web editing software that is...</small></li>
</ol>]]></description>
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		<title>Transmedia Model</title>
		<link>http://andyrutter.com/transmedia-model/</link>
		<comments>http://andyrutter.com/transmedia-model/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 13:16:02 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[transmedia storytelling]]></category>

		<guid isPermaLink="false">http://andyrutter.com/?p=4985</guid>
		<description><![CDATA[Where do I start? 1.) Write a background story!! It doesn&#8217;t need to be award winning, or structurally correct, just a simple story. 2.) Next step is to get all your different multimedia experts together in the same room and and let them in on your plan. 3.) All the different media platforms will have [...]
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<li><a href='http://andyrutter.com/tdirectors/' rel='bookmark' title='TV Directors'>TV Directors</a> <small>Director Responsible for directing the actors and other filmed aspects...</small></li>
<li><a href='http://andyrutter.com/write-a-story/' rel='bookmark' title='Writing a story'>Writing a story</a> <small>Before you can run off and make a video, you...</small></li>
</ol>]]></description>
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		<title>Conspiracy For Good</title>
		<link>http://andyrutter.com/conspiracy-for-good/</link>
		<comments>http://andyrutter.com/conspiracy-for-good/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:03:50 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Examples]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[transmedia storytelling]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://andyrutter.com/?p=4980</guid>
		<description><![CDATA[Download this Questionnaire then watch the videos below. Transmedia questionaire Now watch this: STOP HERE and try to answer the questions as best you can without reading the story below. Here&#8217;s the back story In 2010, London witnessed the launch of the Conspiracy For Good, a radical new form of entertainment called &#8220;Social Benefit Storytelling,&#8221; [...]
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<li><a href='http://andyrutter.com/good-web-design/' rel='bookmark' title='Good Web Design'>Good Web Design</a> <small>Good Web design, is about information and navigation. When navigating...</small></li>
<li><a href='http://andyrutter.com/greedy-mcgrady/' rel='bookmark' title='Greedy McGrady'>Greedy McGrady</a> <small>The idea behind this video is a three month ad...</small></li>
</ol>]]></description>
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		<title>Colour and form</title>
		<link>http://andyrutter.com/colour-and-form/</link>
		<comments>http://andyrutter.com/colour-and-form/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 09:07:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Basic Website]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[Documents]]></category>
		<category><![CDATA[element]]></category>
		<category><![CDATA[font]]></category>
		<category><![CDATA[form]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[Layout]]></category>

		<guid isPermaLink="false">http://andyrutter.com/?p=4968</guid>
		<description><![CDATA[When it comes to manoeuvrability on the internet, humans are creatures of habit. We like familiar even though we don’t know it yet. A web site that resembles other websites may unnoticed in the way of colour or form but a loud, complicated website or a smooth soft one can distract the user long enough [...]
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<li><a href='http://andyrutter.com/localremote-file-directory/' rel='bookmark' title='File directory'>File directory</a> <small>Local &#8211; Local refers to the file system on the...</small></li>
<li><a href='http://andyrutter.com/website-layout/' rel='bookmark' title='Website Layout'>Website Layout</a> <small>Web design is similar (in a very simplistic way) to...</small></li>
</ol>]]></description>
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