tag:blogger.com,1999:blog-18727600Sun, 05 Jul 2020 07:56:32 +0000interchangeinnovationTaggocontactlessscheme competitionloyaltyreceipt promotionsmobile paymentWelcomesurchargingcase studiessocial mediasteeringpresentationsacquiringAdvertisementsFan ClubsPIVAScashEMVcrisisSEPANFCEntrepreneurshipbehind the scenesreturn fraudpayment experienceNETSPayPalstartupsPayment and marketing convergence.http://aneace.blogspot.com/noreply@blogger.com (Aneace Haddad)Blogger445125tag:blogger.com,1999:blog-18727600.post-9079255078948519623Mon, 02 Feb 2015 00:24:00 +00002015-02-04T01:21:11.748+01:00Fan Clubsloyaltysocial mediaTaggoCosts of doing business keep going up. At some point, your prices need to go up too. But the fear of losing customers can be absolutely paralysing. Here is a simple way to keep customers happy. When you raise prices, just let Fan Club members continue paying the old price. You get more revenue from customers who are less price sensitive, and you get a big boost in social engagement and word of http://aneace.blogspot.com/2015/02/a-simple-way-to-raise-prices-without.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-2591499035495454304Mon, 12 Jan 2015 02:11:00 +00002015-01-12T03:16:19.628+01:00Fan ClubsTaggoWe're proud to announce this: Social WiFi provider NGAGE Digital (Los Angeles) has become the exclusive North American distributor of a patented social loyalty solution provided by Taggo (Singapore). Customers “Like” a retail shop or restaurant’s Facebook page to enjoy free WiFi access. When they pay, they give their mobile number to the cashier to unlock special offers exclusive to fans. http://aneace.blogspot.com/2015/01/social-wifi-provider-becomes-taggos.htmlnoreply@blogger.com (Aneace Haddad)1tag:blogger.com,1999:blog-18727600.post-7030558200444779304Tue, 06 Jan 2015 06:46:00 +00002015-01-06T07:59:12.632+01:00Fan Clubsloyaltypayment experiencesocial mediaTaggo Tech products are designed to be addictive. Users don’t get hooked by accident. Now you can use the same habit forming mechanism to get customers hooked to your brand. Tech companies use a 4 step process: A TRIGGER (1) ... causing the customer to take ACTION (2) … sometimes resulting in an unexpected BONUS (3). The customer is asked to INVEST (4) a bit of work, which sets off another round http://aneace.blogspot.com/2015/01/how-to-create-addiction-and-desire-at.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-5914285680182555451Fri, 12 Dec 2014 21:56:00 +00002014-12-12T22:59:17.934+01:00I’m blown away by the power of our minds. Positive affirmations can rewire our brains to get rid of habits and beliefs that limit our potential. So that we can reach for the stars and achieve our biggest dreams. In this video, I'm trying out new forms of prose/poetry/not sure what to call it. Searching for my voice. All comments and feedback are welcome.   http://aneace.blogspot.com/2014/12/i-cant-wait-to-see-what-gifts-today_12.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-3321347669595932069Mon, 01 Dec 2014 06:53:00 +00002014-12-01T09:40:55.769+01:00Fan Clubsloyaltysocial mediaTaggoLots of companies have tried and failed to blend social media and retail. American Express, Visa, MasterCard and now Twitter use credit card-linked offers that rely entirely on a coupon clipping analogy. All have failed or will fail. It’s time to try a new analogy. Loyalty marketing is a much more effective analogy. I’ll explain why. I’ve watched the coupon clipping concept come back around http://aneace.blogspot.com/2014/12/twitter-tries-out-coupons-despite.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-3019294217106122266Sun, 15 Jun 2014 23:53:00 +00002014-07-15T11:00:40.892+02:00Fan Clubspayment experienceTaggoExamples of table-top posters we are about to trial in Singapore before rolling out. http://aneace.blogspot.com/2014/06/pay-with-more-kindness-and-less-cash.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-5408538748546497812Sun, 08 Jun 2014 03:09:00 +00002014-06-08T05:14:12.203+02:00Entrepreneurshipinnovationstartups Is your startup stuck in a rut? Maybe you’ve developed your first product, got friends and family on board, but now growth has stagnated. Maybe you’ve even begun losing the passion you had at the start of your venture. When this happens, we tend to strengthen our grip to force the results that we want. One way to reboot is to step back and loosen your grip, like an artist. Renaissance http://aneace.blogspot.com/2014/06/why-did-your-startup-idea-choose-you.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-3729213952412810054Fri, 02 May 2014 08:48:00 +00002014-06-08T05:14:23.662+02:00innovationI once had a startup in Paris that was sued for patent infringement and died. That was my crash introduction to IP. I was a software engineer and marketeer, and found it ludicrous that patents could be granted for something which I thought was just an idea. When I created my next startup, I avoided other people’s patents, filed my own, and then wiped out a few competitors who were providing http://aneace.blogspot.com/2014/05/using-patents-as-collateral-new-source.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-9168373238600941420Tue, 14 Jan 2014 09:36:00 +00002014-01-14T10:39:12.402+01:00innovation http://aneace.blogspot.com/2014/01/in-next-5-years-buying-local-will-beat.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-1030092130925372358Sat, 21 Dec 2013 00:23:00 +00002013-12-21T02:05:56.875+01:00Fan ClubsloyaltyTaggoWhat do loyalty programs have in common with digital cameras, MP3 players and web sites? Most people have decided that they don’t need to buy a digital camera anymore. They already have a high quality camera built into their smartphone, for free. With Facebook, local businesses are discovering that they don’t need to pay for a website anymore. They get the same function with their fan pages, http://aneace.blogspot.com/2013/12/loyalty-programs-and-digital-cameras.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-739745354183000898Tue, 17 Dec 2013 09:49:00 +00002013-12-21T01:26:36.370+01:00Fan Clubsloyaltypayment experienceTaggo Taggo's POS check-in application shows the customer's Fan Club membership status and number of visits. This makes it easy for the cashier to know whether or not the customer is entitled to a Fan Club benefit. We are working on new features that take this concept further, with badges that only the cashier sees. Merchants using Fan Clubs have requested the ability to give special perks and http://aneace.blogspot.com/2013/12/adding-social-media-insights-to-pos.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-4732982784610539063Fri, 29 Nov 2013 12:19:00 +00002013-12-02T01:02:24.307+01:00Fan Clubsloyaltysocial media Traditional loyalty programs are expensive, heavy, and ripe for disruption. Social media can help blow away existing paradigms and replace them with simple, inexpensive “Fan Clubs”. Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. Sure, lots of features were added over the years. Co-branded cards were invented, combining a Visa, http://aneace.blogspot.com/2013/11/from-loyalty-programs-to-fan-clubs_29.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-9070504660052485344Mon, 07 Oct 2013 11:22:00 +00002013-12-01T14:18:52.780+01:00Fan Clubsloyaltypresentationssocial mediaTaggo Traditional Loyalty Programs No Longer Work! Soundbites presentation to the Direct Marketing Association, Singapore, on October 22nd. Every business owner knows the importance of having both a loyalty marketing program and an active presence on social media. Combining the two is the tricky bit. Hear a fresh approach on managing interactive collaborations via social networks and learn how you http://aneace.blogspot.com/2013/10/taggo-speaking-at-direct-marketing_7.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-5994647839977392171Wed, 21 Aug 2013 05:17:00 +00002013-12-01T12:57:24.575+01:00Taggo Taggo Pte Ltd announced that it has closed a Series A round led by Jungle Ventures and SPRING SEEDS Capital. A Fan Club is a new generation loyalty program designed to increase sales from repeat customers, much like traditional discount card programs but with built-in social media benefits. Taggo’s patented technology turns any existing Facebook fan page into a loyalty program Fan Club, http://aneace.blogspot.com/2013/08/taggo-raises-funding-round-led-by.htmlnoreply@blogger.com (Aneace Haddad)1tag:blogger.com,1999:blog-18727600.post-2688458106071043643Sun, 18 Aug 2013 23:50:00 +00002013-12-01T12:43:10.785+01:00Fan ClubsNETSsocial mediaTaggo Over 85% Of Customers Say They Tend To Visit F&B Outlets With Fan Clubs On Facebook. The Survey also finds that 56% say they would spend more at outlets with Fan Clubs and 67% say they are less likely to visit an outlet without one. In the social media fueled rush to accumulate Facebook fans, many businesses and organizations had not invested much thought into what the value of a virtual fanhttp://aneace.blogspot.com/2013/08/customers-declare-increased-spending.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-2204904168362113658Sun, 28 Jul 2013 14:34:00 +00002013-12-01T00:59:15.124+01:00Fan ClubsTaggo I discovered VideoScribe a few weeks ago and immediately whipped out these videos. It's so cool how easy it is to create marketing material today!       http://aneace.blogspot.com/2013/07/fan-clubs-stop-motion-video.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-3590884878032852504Fri, 26 Jul 2013 11:56:00 +00002013-11-30T23:48:40.543+01:00Only 1/10 people who say "I CAN'T miss my workout today" end up sticking to their workout schedule over a 10 day period. But an incredible 8/10 people who say "I DON'T miss workouts" successfully persisted with their goals over the entire 10 days. Check out this great study on using words that reaffirm the power of responsibility and choice.http://aneace.blogspot.com/2013/07/i-cant-versus-i-choose-not-to.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-8639493166636110478Fri, 26 Jul 2013 02:37:00 +00002013-12-01T00:17:20.902+01:00cashcrisisinnovationTaggo I've been speaking about branded currencies for a few years, coming from the angle of inflation causing loss of confidence in currency, and triggering a move to prepaid value stored in a merchant's own products and services rather than dollars. TED just came out with a great talk on how declining faith in government will drive a move back to alternative currencies like these. http://aneace.blogspot.com/2013/07/meet-future-of-branded-currency.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-8783884881863209162Fri, 05 Jul 2013 07:32:00 +00002013-12-01T08:31:17.605+01:00I launched Welcome Real-time in 1996, saw it grow nicely over the next decade, then left in 2008 for new adventures which would ultimately lead to Taggo. Putting my heart and soul into Welcome for over a decade obviously left marks. Baggage after so many years becomes heavy to carry around. A friend of mine, Joanna Ash, recently sensed that I was still carrying around heavy stuff related to http://aneace.blogspot.com/2013/07/out-with-old-in-with-new.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-3492437662128119376Thu, 20 Jun 2013 02:15:00 +00002013-11-30T23:49:58.156+01:00Fan Clubspresentations Wow! I wonder how that happened? Just got this email: "Fan clubs for merchants 06 13 " is being talked about on Facebook more than anything else on SlideShare right now.So we've put it on the SlideShare homepage (in the "Hot on Facebook" section). That's smoking hot!  -The SlideShare Team http://aneace.blogspot.com/2013/06/slideshare-hot-on-facebook.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-743262602549910122Thu, 20 Jun 2013 01:48:00 +00002013-06-20T03:48:12.120+02:00Fan ClubsloyaltyNETSpresentationssocial mediasteeringTaggoHere is our new presentation on Fan Clubs. Discover how Fan Clubs can benefit your business. Free for merchants and their fans. Fan clubs for merchants 06 13 from Aneace Haddad http://aneace.blogspot.com/2013/06/why-fan-clubs-are-social-by-design.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-4085468326434796441Tue, 23 Apr 2013 22:39:00 +00002013-04-24T00:39:18.352+02:00If you are at the Mobile Show Asia at Marina Bay Sands today (Singapore), I will be giving a short talk titled "SoLoMo: Understanding how payment brands drive Social-Local-Mobile advertising."Wednesday 24 April, 3:30pm, Basement 2, Hall D, Social Media Marketing Theatre.http://aneace.blogspot.com/2013/04/talking-about-payment-brands-at-mobile.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-4312501775236713284Fri, 08 Mar 2013 02:10:00 +00002013-12-02T00:24:12.812+01:00 When Rock and Ash opened its doors at Marina Square Link (Singapore) in July 2010, the owner, Mr. Chua Koon Teck, was already looking for a customer membership program. His initial loyalty program was the traditional method which requires customers to fill out membership forms and carry cards. Only a handful of customers signed up. Then Chua discovered Taggo’s Fan Club solution, which makes it http://aneace.blogspot.com/2013/03/case-study-using-facebook-as-free.htmlnoreply@blogger.com (Aneace Haddad)1tag:blogger.com,1999:blog-18727600.post-5751003985046978871Wed, 12 Dec 2012 05:20:00 +00002012-12-12T06:21:46.355+01:00Advertisementscase studiesFan ClubsNETSTaggo http://aneace.blogspot.com/2012/12/another-example-of-better-deals-for-fans.htmlnoreply@blogger.com (Aneace Haddad)0tag:blogger.com,1999:blog-18727600.post-9174315743943603134Sat, 15 Sep 2012 00:57:00 +00002013-12-01T08:27:38.838+01:00case studiesFan Clubsscheme competitionsocial mediasteeringTaggoMerchants are reporting a 3-4 times increase in debit card usage after launching fan clubs sponsored by local debit card brand NETS. A pizzeria saw debit card usage increase from 3.95% of total transactions to 18.54% the following month. Another restaurant saw debit card purchases increase from 10% to 35%, taking substantial business away from credit cards and cash. Merchants are seeing an http://aneace.blogspot.com/2012/09/social-media-driving-payment-preference.htmlnoreply@blogger.com (Aneace Haddad)0