Angus Robinson

Public Company; 51-200 employees; TS.B; Internet industry

February 2011 – December 2011 (11 months) Toronto, Canada Area

- Led product strategy for Torstar Digital's travel vertical: Jaunt.ca and TravelAlerts.ca
- In parthership with WagJag.com, directed the product launch of Jaunt.ca in July 2011, which became the number one travel flash sales site in Canada. Jaunt sells curated, exclusive hotel experiences at incredible discounts, available for a limited time
- Led multivariate testing and optimization efforts, to drive more conversions and engagement
- Constantly developed the Jaunt.ca product, launching new enhancements such as tiered pricing options, A French version of the site, Jaunt Vacations, and more

Public Company; 10,001+ employees; TCL.A; Marketing and Advertising industry

January 2010 – February 2011 (1 year 2 months)

- Developed and executed online video strategy for all of Transcontinental’s 150+ websites across consumer, business and local groups in the English and French markets
- Led the implementation of the Brightcove platform by developing business and functional requirements, best practices, and training documentation
- Identified and negotiated video content syndication partnerships to supplement in-house video production and increase advertising opportunities
- Acted as an internal consultant for all video initiatives within the company including “webisode” production, live video streaming, automated licensed content ingestion, video SEO, and video asset management
- Developed a video monetization strategy which includes the introduction of pre-roll, overlay ads, companion display ads, sponsorship, and branded video production

Public Company; 10,001+ employees; TCL.A; Marketing and Advertising industry

April 2008 – February 2011 (2 years 11 months)

- Developed product strategy/roadmap for styleathome.com, canadiangardening.com, decormag.com, thehockeynews.com (and previously canadianhomeworkshop.com and canadianhomeandcountry.com), managing an annual operating budget of over $2 million
- Led product strategy for The Hockey News’ mobile app (Blackberry, iPhone, Android) leading to 1.1 million downloads, an active user rate of 21%, and winning the “Best Magazine Mobile App” award at the Canadian Online Publishing Awards in 2010
- Developed and executed customer acquisition and retention strategies resulting in an 80% increase in unique visitors, and a 300% increase in total pageviews over a 3 year period on Transcontinental’s home and garden websites
- Hired, trained, managed, motivated, and set strategic objectives for a team of web editors
- Provided support and guidance for the sales team to create new revenue opportunities and sponsorships
- Directed and contributed to several horizontal initiatives such as social media strategy, UGC contest engine integration, technology strategy, SEO strategy, and portal/network strategy
- Identified, negotiated and executed strategic partnerships with several key players in the online media industry
- Managed and coordinated cross-functional teams (editorial, marketing, business analysts, developers, sales, magazine editorial, etc) that take into consideration multiple stakeholders
- Represented Transcontinental Media in the Audit Bureau of Circulations’ Canadian Digital Advisory Committee with other senior members of the Canadian online media industry where I provided insight and guidance to ABC’s board of directors on the emerging digital advertising marketplace

July 2001 – March 2008 (6 years 9 months)

- Implemented a comprehensive online marketing strategy (e-commerce development, targeted email campaigns, contests, direct marketing, affiliate networks, business development, and more) taking the company from no Internet presence to a leading global online destination for purchasing electronic music
- Oversaw all operations for the music-retailing website, growing annual revenue from $200,000 to $1 million in three years, leading to two nominations for “Best Music Retailer” at the WMC Awards (the Grammies of electronic music)
- Developed a successful viral/social media strategy in 2002 resulting in extremely low customer acquisition costs
- Independently fostered and managed over 1200 supplier relationships with duties including lead generation, contract negotiation, content management, and reporting
- Designed and coded the front end of four versions of the Release Records website, incorporating feature requests from customers and internal/external stakeholders
- Analyzed web analytics data to measure/adjust marketing campaigns, improve online user experience, and optimize conversion rates
- Oversaw a successful cost-saving transition from two physical stores to a pure-play digital retailer, reducing staff from twelve to four individuals
- Served as a sales representative to worldwide wholesale accounts for four years

November 2003 – February 2008 (4 years 4 months)

- Managed website development projects, on limited budgets and tight deadlines
- Facilitated communication between developers and clients, capturing the project vision, scope, and business requirements to ensure exceptional results and client satisfaction
- Designed e-commerce, blog, portfolio, and other types of websites using open source content management systems (Zen Cart, Wordpress, Joomla)

July 2004 – January 2008 (3 years 7 months)

- Analyzed current trends in the electronic music industry, and accordingly signed up-and-coming artists to record deals, maximizing ROI
- Implemented marketing strategies for the artists and releases such as developing an innovative digital promotional campaign to the world’s leading DJs; securing ad spots on popular websites and publications; and arranging radio play, online/print reviews, contests and more