Blurred vision and dizziness a thing of the past with the new Shred patented lens innovation.

 SHRED OPTICS NODISTORTION LENS

Shred No Distortion Patent

New Hampshire, USA – Does this phenomenon sound familiar? You’re up in the mountains or you ride down at high speeds and you start feeling your vision out of the goggles getting blurred, which then leads to dizziness.  If the answer is yes, then your goggle lenses distorted at high altitude or at rapid altitude decent. It’s an issue that affects all thermal double lenses on the market.

SHRED engineers and athletes have all gone through this annoying sensation and figured it was time to do something about it and find a solution to the distortion madness.

After months of tinkering and testing, Shred Optics has released and patented the new NODISTORTION innovation. Finally, the thermal double lens is allowed to adjust to varying altitudes without distortion.

It’s genius in its simplicity: Air molecules are allowed to pass through the micro-porous red PORON™ filter, maintaining parallel surfaces of the inner and outer lenses at all times, while water and moisture are stopped from entering the space between the lenses.

This critical optical precision is now released in most of SHRED Soaza and Slab goggles. If vertical drops or high mountains got you dizzy, then grab a pair of NODISTORTION Shred Goggles. You’ll be glad you did.

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For a list of Shred Optics Distributors and Retailers: http://www.shredoptics.com/dealers
For Images and media resources, go to:
http://anomalyactionsports.com/media-room/
Headquarters:
Anomaly Action Sports srl
Viale Ancona, 26
30172 Venezia Mestre
Tel.+390412517271
Fax +390412517270
email: info@shredoptics.com
http://www.ShredOptics.com

The half helmet with uncompromised style and safety.

 SHRED HALF BRAIN

Shred Half Brain Safety

New Hampshire, USA - The brand new Shred Half Brain is an all mountain helmet for those of us in need of utmost protection. That’s why it’s the perfect combination of style and versatility, quality and safety, ready to hit the backcountry slopes, park and pipe with SHRED style.

Always keeping in mind the goal of providing the safest product possible to the avid all- mountain and freestyle skiers and snowboarders, The Half Brain was developed by Ted Ligety in collaboration with the designers and engineers at SHRED. The helmet development flow is born out of SHRED athletes’ vision and is then handed off to the SHRED design and engineer team for implementation and enhancement. Once prototypes are constructed, a thorough test process is run in the lab and thereafter tested by our athletes on snow, who provide feedback and/or validation.

Since Ted is both the lead tester and the brainchild behind our products, SHRED can close the development loop with integrity and be highly receptive and accommodating to athletes’ requests for safety, quality, style and performance.

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For a list of Shred Optics Distributors and Retailers: http://www.shredoptics.com/dealers
For Images and media resources, go to:
http://anomalyactionsports.com/media-room/
Headquarters:
Anomaly Action Sports srl
Viale Ancona, 26
30172 Venezia Mestre
Tel.+390412517271
Fax +390412517270
email: info@shredoptics.com
http://www.ShredOptics.com
 

Whether dialed in to freeski or slalom with chin-guard, this half helmet does not skimp on style or safety.

 THE DUAL PERSONALITY SHRED HALF BRAIN

Shred Half Brain Dual Personality

New Hampshire, USA – The brand new Half Brain is a freeski helmet for most of us, and doubles as a slalom helmet with chin-guard for the few who need it. That’s why it’s the perfect combination of style and versatility, quality and safety. The colorful and edgy chin-guards are easily integrated with a set of screws already affixed to the helmet. Once the chin-guard is removed and the screws easily reinserted, the helmet is instantly transformed to hit the backcountry slopes, park and pipe with SHRED style.

The Half Brain was developed by Ted Ligety in collaboration with the designers and engineers at SHRED. The helmet development flow is born out of SHRED athletes’ vision and is then handed off to the SHRED design and engineer team for implementation and enhancement. Once prototypes are constructed, a thorough test process is run in the lab and thereafter tested by our athletes on snow, who provide feedback and/or validation. Since Ted is both the lead tester and the brainchild behind our products, SHRED can close the development loop and be highly receptive and accommodating to athletes’ requests for safety, quality, style and performance.

Chin Guard for those who need it.

The Half Brain will be sported in the 2011-2012 season by some of the best slalom skiers of the FIS Ski World Cup, including Ted Ligety, Jimmy Cochran, Resi Stiegler, Sarah Schleper, Maxime Tissot, Mathieu Faivre, Anne Sophie Barthet, Tommy Ford, Will Brandenburg as well as many other US, French, and Swiss Ski Team Members.

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For a list of Shred Optics Distributors and Retailers: http://www.shredoptics.com/dealers
For Images and media resources, go to:
http://anomalyactionsports.com/media-room/
Headquarters:
Anomaly Action Sports srl
Viale Ancona, 26
30172 Venezia Mestre
Tel.+390412517271
Fax +390412517270
email: info@shredoptics.com
http://www.ShredOptics.com

The brand new race helmet by SHRED complies with new FIS safety rules and offers the safest head protection on the market.

MEGA BRAIN BUCKET: THE SAFEST HELMET AVAILABLE TO ALL

Mega Brain Bucket with FIS Approved Status for All

New Hampshire, USA – Safety is priority #1 at SHRED. With the release of its new MEGA BRAIN BUCKET, Shred brings to your hands and head a helmet that has been in development for over two years. Extensive research on the most advanced technologies, from materials to design, lab testing to on-snow testing, Shred has developed the Mega Brain Bucket with utmost safety and protection. In addition, no Shred product would be released without validating for comfort and performance on snow with its team of world elite athletes led by Olympic and World Champion Ted Ligety.

The Shred MEGA BRAIN BUCKET race helmet line has been approved according to the new stringent rules dictated by the International Ski Federation (FIS) for alpine skiing speed events (Downhill & Super Giant Slalom). The Mega Brain Bucket will now provide the best safety to all skiers in need of the utmost protection in all ski racing events (the Mega Brain Bucket is SHRED slalom chin-guard compatible) and also for any other skier willing to arc the perfect turn at pro speed. Everyone purchasing a Mega Brain Bucket will receive a FIS approved helmet, not just the few pro World Cup athletes who receive one-off prototypes that are approved. Few – if any – of our competitors can boast this.

The new rules that will be enforced by FIS starting November 2011 are a result of the debate around safety that follows the numerous serious head injuries of the past few years, with many athletes suffering debilitating concussions and brain injuries. In an effort to improve skiers’ safety, FIS decided to add stricter requirements to the European standard EN 1077A that applies to racing helmets. DH/SG approved helmets will in fact need to absorb substantially more energy on impact in order to better protect the head. The original EN 1077A norm for maximum acceleration of the head was 250 g’s and has now been reduced by FIS to 230 g’s. According to the new FIS rule, all of our helmets will carry the “DH/SG” label, allowing our customers to race speed events, and to know that they are skiing with the safest helmet.

SHRED offers this utmost level of safety in all its new race helmets in the Mega Brain Bucket line. If you want to be protected just like Ted Ligety skiing down Kitzbuehel at 150 Kmh, you should contact your retailer and order your Mega Brain Bucket!

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For a list of Shred Optics Distributors and Retailers: http://www.shredoptics.com/dealers
For Images and media resources, go to:
http://anomalyactionsports.com/media-room/
Headquarters:
Anomaly Action Sports srl
Viale Ancona, 26
30172 Venezia Mestre
Tel.+390412517271
Fax +390412517270
email: info@shredoptics.com
http://www.ShredOptics.com

The Original 4Armguards by Slytech now available with a

new technopolymer.

INNOVATION CONTINUES WITH SLYTECH 4ARMGUARDS ASSAULT

Slytech Assault 4ArmGuards with Dupont Zytel

New Hampshire, USA – This brand new version of the 4armguards features shells made with the advanced technopolymer Zytel® by Dupont®, a special plastic that is extremely stiff and durable. It shines by performing extremely well in a very broad range of temperatures. And while the Assault is a cost effective version of the Original SLYTECH 4armguards (priced well below our composite gate protection), it does not compromises performance.

Other than the shell, they feature all the magic that has made the Carbon and Destroyer versions a worldwide “must-have” for fast skiers, including the SLYTECH’s 3Dn trademark gate deviators, the key for an explosive recoil off the gate.

The Original SLYTECH 4armguards were developed by SLYTECH engineers together with the best US Ski Team athletes in 2006. Since then, they have been consistently improved upon in shape and speed & comfort inducing features that have won a ton of races, trophies and medals at all levels, including Olympic Golds, World Championships Golds, World Cup Finals and regular season World Cup races.

If you love ski racing, these shiny blue protectors will be hard to miss as many of the world’s best skiers will be wearing them this World Cup season.

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For a list of Slytech Distributors and Retailers: http://www.slytechprotection.com/dealers
For Images and media resources, go to:
http://anomalyactionsports.com/media-room/
Headquarters:
Anomaly Action Sports srl
Viale Ancona, 26
30172 Venezia Mestre
Tel.+390412517271
Fax +390412517270
email: info@slytechprotection.com

Ted Ligety’s Full Race Schedule Culminates in Alaska POW

Less than a month away, the 2011/2012 FIS Alpine Race Ski Season kicks off in Soelden, Austria. Multiple Giant Slalom globe and World Champion Ted Ligety gets ready to take on a deep field at the annual opener, the first test of his many months of preparation in the off-season with training camps in New Zealand and Chile, as well as Utah based strength and conditioning work under his belt.

The schedule then takes Ligety and the men out to Levi, Finland for a slalom event before hitting North American speed events in Lake Louise, Canada and Beaver Creek, Colorado, where last year Ligety pulled in a first place finish in the lone North America tech event, Giant Slalom.

It will no doubt be another long season for the racers, especially Ligety who has committed to all five disciplines. Even so, he aims to haul in a lot of hardware and has been invited to film with Warren Miller in Alaska for some big mountain, backcountry action that will test his conditioning one last time before the end of the winter snow season. If all goes according to plan, Ligety will be featured in the 2012 / 63^rd annual Warren Miller Film (not in this year’s film as we previously announced).

Tune in to the season’s alpine skiing action at http://universalsports.com for live and recorded coverage.

Download the News Release here.

Designed and made in Italy, the Gustaf has scratch resistant lenses with 100% UVA/UVB/UVC radiation protection. They’re also totally radical.