I don’t want to sound like a conspiracy theorist because I don’t see this as a big conspiracy. Actually, I marvel at the prowess of these marketing moguls.

Initially there were two approaches to the rouse. In both of the approaches the national companies sought to enlist local videographers and filmmakers to shoot video for their companies to supposedly be profitable for both (did you ever notice you were never told what the cost to the company’s clients was… I’m just sayin’). One set of companies were seeking to sell clients on a specialized video for their business to be showcased on one of several national and local platforms. In most cases these clients payed an initial fee (as high as $1500 from what I’ve been told) to have their video created and then some recurring fee to what was often a middleman to keep the video on the web for their customers to see. The other set of companies was enlisting videographers/filmmakers to shoot generic videos, often how-to types of videos, which were placed online in some massive online searchable library. In this instance, there wasn’t a client so no initial or recurring fees were collected. However, the BIG payoff for these companies was the massive online traffic and subsequent advertising revenues.

In either case, the average payment to the videographers/filmmakers was around $200-$225 per video. Some would sweeten the temptation to the video/film folks by offering multiple segments in one assignment. On the surface the offer sounds really tantalizing. And for some video/film folks who are getting started it seems like a great deal to get paid for doing something you love to do.

Early on I recognized a major flaw in the system for these companies was their lack of a decent sales force in the field where the videos would be shot. The early business models were dependent upon either a detached middleman sales force, or a middleman with a local sales force but one who viewed and marketed the videos as an added value proposition rather than the product itself. They knew they had a problem. Recently one of those companies attempted to solve the problem (for themselves) by shifting to eliminate the middleman and further take advantage of the videogaphers/filmmakers under the rouse of offering a proposition where the video producers could make “as much money as they wanted to” by becoming the local sales force and offering a “free” video to any business (and if the business wanted to keep it online they could begin paying a monthly recurring fee after 6 free months or they could pay a hefty price up front -hefty enough to be a barrier to most of the businesses their sales force would be courting- to “own” the video outright). Sounds like a great deal for the video folks, right? Make as much money as you want doing what you love to do?! Everyone likes that proposition, right? Wrong and wrong.

So, I’m saying it out in the open now, the emperor has no clothes! Well, not literally, but all videographers and filmmakers should consider carefully before jumping in on some of these assignments. Don’t be drawn in by the rhetoric and take the time to step back, rub your eyes, and recognize what’s really happening here. For instance, the most recent adjustment of one company to allow you to pitch and shoot as many videos as you can give away. How much more money per video are you getting? $0.00 Yes, you are still being offered the same astounding $225 (often for $500-$1000 worth of work at going rates in your area). Who’s doing the majority of the work on each project? The company enlisting you or you? There was a time when one of these companies was getting $1,000 – $1,500 per video and you were seeing $225. You were creating the video that was necessary for the company to exist and they were throwing you a bone or worse the scraps from the meal. Now, not only are you still only getting $225 but you are providing a local sales force solving one of their greatest problems and costing them $0.00 for your added work.

So, I’m begging you. Don’t do it. While the lure of seeing income pretty quickly for doing that which you love stares you in the face, instead of buying into the false pretense go talk to some local small businesses yourself and see if you can work directly with them to shoot and edit a video they’ll love and then help them get it on their website and on their Google Business Ad. Charge them something that makes sense for the amount of work you are putting into it and something you and they can feel good about. Rather than just being a video person… now you are a partner in the success of their business.

Colorado Video Cooperative

I teach part time at a local community college here in Longmont CO. In the summer I taught a videography course and have also been teaching web design/development related courses. Right after the director of the department I teach in recruited me for the videography course I got a second email from her inquiring if I was okay with going down what she saw as two paths… video and web. My answer was pretty simple, “Have you seen YouTube lately?” Well, that may not be exactly what I said, but it was the simplified essence of my answer.

While many people have not made the connection between web design/development and video, there are a number of organizations and individuals who are waking up to this simple reality. In response to this exploding convergence of technologies, inspired (and convened) by Craig Kendall of Kendall Media Group, several videographers/filmmakers in the Northern Colorado area, put their heads together to form the Colorado Video Cooperative, or COVIDCO. “The initial primary purpose for the gathering of my peers,” says Kendall, “was really to just get folks together who ‘did what I did’.” At that first gathering the name COVIDCO emerged and some ideas for what the group could become.

For about two years Kendall had already been envisioning a group of independent video gurus who could leverage their expertise and equipment to assist small and local businesses achieve their business goals and take advantage of the explosion of video on the Internet. In October Kendall shared his thoughts, dreams, and ideas with Brian Brown, a fellow video professional and videographer in Longmont, and also one of the original COVIDCO participants. In December the two invited Todd Geer of Video Facets based in Loveland CO to sit down and get serious about the idea. Kendall had shared the idea with Geer in 2008 while the two were lamenting the weaknesses in a similar model of a national organization doing something similar to Kendall’s own idea, but missing the local connection and not valuing the work of the video professionals who produced, shot, and edited the actual videos.

It was at a December 2009 breakfast that the trio got serious about putting some resources behind the idea. In weeks, the trio were shooting video, creating a website, exploring partnership ideas, and building momentum toward an exciting new option for local businesses to get their word out to potential customers. By the end of January two videos were posted to the COVIDCO YouTube channel and available to appear on the client’s websites.

If you are a local Colorado business owner check out the COVIDCO website and read more about why you should be considering adding or diverting funds in your 2010 marketing budget to adding video to your website.

Michael [Bay] has always said sound is 50% of the experience of his films so therefore he puts a lot of effort into it.

“Transformers 2: Revenge of the Fallen” Sound for Film Profile from Michael Coleman on Vimeo.

This is a great lesson for anyone doing video work these days. I’ve seen lots of video by folks who call themselves professional, but they put very little attention on the audio portion of the work they do. Some even simply record the audio for their work using the on camera mic. This year, take your video to the next level and get at least one good mic to begin to use correctly when shooting your video. Then pay attention to it in post production… maybe 50% of your post production time?

Resort Technology Partners presented their RealSki iPhone app which, pending Apple App Store approval, will be available soon to those of us who enjoy the winter downhill sport. RealSki is a augmented reality app which allows a user to take advantage of their video capabilities to scan the landscape of a ski resort to locate runs and landmarks. As I watched a video of the app being demonstrated I just had to say… WOW!

The app will come in two versions. Free with five maps (including Copper Mountain for those of you in CO). Then you can add additional maps for only $0.99 per map. They will test the app for a short time, then plan to have 100% of North American ski destinations available by the end of 2010.

You may be familiar with augmented reality if you’ve seen Urban Spoon’s scope feature or the new Twitter 360’s visualization capabilities.

It’s not just the coolness of video location, it’s the realization, like the first time I saw my son communicating with a friend during an Xbox 360 game, that you are watching something that is going to change the face of how we communicate forever. It was awesome! Can’t wait to download my copy of RealSki.

There’s an old song the Smothers brothers did on their show (I know, dating myself here) called The Cowboy’s Lament. The lyrics the Smothers Brothers sang are:

As I walked out on the streets of Laredo.

As I walked out on Laredo one day,

I spied a young cowboy all dressed in white linen,

Dressed in white linen as cold as the clay.

“I can see by your outfit that you are a cowboy.”

“I see by your outfit you are a cowboy too.”

“We see by our outfits that we are both cowboys.

If you get an outfit, you can be a cowboy too.”

The humor of course is that merely wearing a cowboy outfit does not make you a cowboy (seen City Slickers?) any more than having a killer video camera makes someone a videographer (worth entrusting your project to).

Producing a quality video product is more than a great camera is the point here. There are many more elements to telling a digital story well than just setting up a great camera and capturing the images and sound.

So here’s the conundrum. Most clients who enlist the services of a “videographer in uniform only” are often so enamored with anything created that they feel ownership, or creative ownership, of that they cannot truly view it with a critical eye. As videographers of course we view every moving image creation with a more critical eye than the consumer, but it’s not this one that I’m speaking of here… it’s the beautiful baby syndrome I’m speaking of here. I’ve seen some really ugly babies before that parents just can’t admit are, well, not the most beautiful kid in the nursery.

So the point of my rant is not so much about who you should hire to do your video project as much as a plea to all those who have cameras, promote themselves as videographers, but have not taken the time to truly learn the craft so your clients will get the best product for their money.

Teaching videography at local schools has helped me realize how many truly great resources are out there in printed form and online for those of you willing to step it up a notch. Here’s a couple of great online resources that can provide some of the most basic, or advanced tips to help anyone shoot and edit better video:

Metacafe’s Production School

The Robert Rodriguez Ten Minute Film School

Izzy Video’s Facebook page

YouTube (just search on film making)

So, if you are going to get out there and make use of your camera to help other folks make great digital stories… PLEASE, learn some of the really simple basic techniques that will provide the value your clients should have.

Okay, that was fairly non-judgmental in introducing the issue, right? Now the not so judgmental portion and where I ask for your opinion. Personally, I hate this.

I went to look at the web site of the company he was promoting. I’d been there several years ago (hated it then too), but had not been back since. Wanting to give it an honest shake I tried again. No cigar. Here’s are some reasons why I hate it:

Tacky… I don’t think I’ve seen one of these yet that isn’t tacky.
JBYCDMYS… This is a principle everyone should learn, but especially those of us who work in the media world. Just Because You Can, Doesn’t Mean You Should. Placing these videos on your home page (and worse subesquent pages) to me is kinda like the craze when web folks were putting all kinds of widgets on web pages. Like the weather on a crafter’s page. Just because they could, not because they had a reason for it being there.
Gimmicky… It kind of says “desparate” to me. Kind of like, “Our site is boring… or not effective… so we’re throwing this video on here to try to fix it.” Oh, and green screen. It’s the latest craze. Clients think they have to have a green screen because it’s the latest cool thing going.
Technically challenging… I have a screaming Internet connection and on even the one on the company that does them’s web site was choking. Bad enough to have it there, but to have it stuttering is worse.
Often redundant… Many times when I’ve seen them, they are only saying what’s on the page, or telling you where you can go on the site and what you’ll find there. Isn’t that what content on the page is for? Isn’t that what good navigation is for? At least write some new and engaging content if you MUST do it.
Talent sucks… At least if you are going to do it, get someone who is REALLY REALLY REALLY good on camera.
Substitue for real content… Folks who are using video effectively on their web sites appear to be doing in a blogging or news this week about our business/topic type format. I feel like people are wanting to be cutting edge with video on their site, but won’t make the commitment to keep it up to date and relevant. The static “host” is a cop out on video for video’s sake.

I’m willing to admit I’m predisposed to my opinion, and may just have not seen the REALLY effective ones out there. So point me to them if you have some you’ve seen that really make it worthwhile. And what’s your opinion? Like ‘em? Hate ‘em?

I’m anxious to give it a try. Here’s what their website says about their app:

Hitchcock is the worlds first mobile story boarding application. With Hitchcock you can have your first story board up and running in a matter of minutes. Hitchcock streamlines the process of storyboarding by allowing you to compose storyboards using photos rather than the tedious hand drawing process. This allows professionals and students to portray their vision to others in a easily controllable and transportable format.

It may be the first app over $2.99 I’ve paid for on my iPhone, but it looks like it could be well worth the price. I can put the plan together, then export it to a PDF to review or use on set.

Non-iPhone users may have more envy if this pans out as well as it looks. Take a look!

Visit the Website to read the full article and view the videos

Came across a great article today on viral video characteristics. He links a bunch and gives an alliterated list of characteristics videos that go viral tend to have:

• Content
• Chance
• Characters
• Comical
• Community
• Compelling
• Creativity

Great stuff!

Some of its codec designs are known as VP3, VP4, VP5, TrueMotion VP6, TrueMotion VP7 and VP8. Its customers include Adobe, Skype, Nokia, Infineon, Sun Microsystems, Mediatek, Sony, Brightcove, and Move Networks….

Also noteworthy: Google could use the VP8 codec for YouTube in HTML5 mode, basically forcing its many users to upgrade to HTML5-compliant browsers instead of using Flash formats.

Smart move by Google, and possibly great news for innovation in web-based video viewing.

Great move Google! What do you think?