Apartment Marketing Solutions

Signage Offers Expanded Appeal and Targeted Positioning

As operators we often fall into the trap of believing we have taken all the steps we can to expand our market presence. However, we forget the power of our buying base. As owners a property may be the home to hundreds or thousands of residents. We can leverage our resident ...

Signage is not Only Effective; its Often Inexpensive

We often are able to place signs for $200 - $400 per quarter on main roads with very high traffic. The cost of the signs are less than $1,000 and the traffic can be 3 to 5 new visits per day. The next major issue is what to place on the ...

Site Inspections

Inspections and visits should be taken seriously with discrete and specific information sought. A good inspection can accomplish much to improve performance at a property. When a regional manager visits a property, some key items to see to are: Inspect ready units and verify that they are fully ready for new ...

www.softwareadvice.com – Great Website With Tons of Helpful Information on Property Management Software

Hey everyone, We have found a post by Chris Thorman on his Software Advice website about Property Management Software. This article briefly explains the many problems property managers face such as keeping track of resident leads, managing marketing your apartment, building an apartment marketing website, and much much more. Also he ...

Billing and Collections (not marketing, but things to think about)

The Company should be able to provide: A summary of tenant rights in the state and municipality The first late date The notice of eviction date Workout guidelines for managers and guidelines should follow credit scores Court filing requirements Expected time to gain a court date A written process that includes checks and balances that will prevent ...

Tenant Screening Continued

I ran into a great post on multifamily insiders by Bill Gray (the Land Lord Doctor) on tenant screening. I suggest you give it a look for some great indepth ideas on tenant screening. If you have thoughts on the same please comment. "Ask these questions when talking with the current ...

Looking for Help – Book Series

In the course of checking my usual blogs, looking at LinkedIn discussions, etc. I continue my quest for contributors and input writing a series of books for multifamily industry operations and investment. The initial installment will be a bit higher level book designed to help an apartment investor assure that the ...

High Density Renting

The largest metropolitan areas in the U.S. have seen high density renting for sometime. Many communities have taken steps to attempt to manage the issue. However, in the final analysis if cost of living demands it then this will be a reality. As apartment operators, why should we embrace this trend? In ...

Are you thinking about signage?

Signage is still one of the most powerful marketing tools available to business and that includes multifamily. In the coming 12 months, we are focusing on signage in a much more significant way. The questions we are asking are: Where can we get more, How can we gain more attention, How can we ...

Great article by Tara Smiley – A new spin on child-proofing your sales techniques

I admit it... I shamelessly took my children (4 year old twin girls) to shop one of my property's competition this weekend. I told them we were pretending to get a new house and that they needed to be mini-inspectors like their mom and check to see if the apartments ...