• Aperio [Latin]

    to reveal, uncover, make clear

  • About Us

    OUR FOCUS IS SIMPLE: GUIDE MARKETING & FUEL SALES

    We’re marketing and research professionals with a passion for helping companies understand their customers’ motivation and preferences at a deeper level. We help uncover what they like, don’t like and how much they're willing to pay for it.

    DRIVEN BY CURIOSITY

    Explore what CAUSES BEHAVIOR & what it takes to change it

    We’re naturally curious about how consumers think and what motivates them as they navigate the world.

    GUIDED BY PERSPECTIVE

    Reveal insights to help guide
    CLEAR & PROFITABLE DECISIONS

    No more drowning in data. We get results that go beyond simple “information” to deliver truly actionable insights.

     

    AIDED BY TECHNOLOGY

    Tell a more COMPLETE STORY using cutting edge methods

    Combining analog and digital data streams enables smarter questions and analysis. Marketing becomes real time.

  • What We Do

    WE'RE A RESEARCH COMPANY WITH AN AGILE MINDSET.

    QUALITATIVE

    Focus groups & in-depth interviews help us get into the mind of the consumer and understand their motivations and desires.

    QUANTITATIVE

    Measure & quantify consumers’ reactions to get numbers that help you make informed, data-driven decisions.

    BIG DATA ANALYTICS

    We crunch your data to reveal the full story of your business through the lens of your customer profiles and segments.

    DIGITAL ETHNOGRAPHY

    Leveraging cameras, sensors & machine learning, we digitally observe consumer behavior and capture deeper context.

    STRATEGIC FORESIGHT

    The past, present, and future come together to provide clarity. We watch the trends to prepare for the road ahead.

  • The Aperio Perspective

    OUR APPROACH IS BASED UPON THREE GUIDING PRINCIPLES:

    HINDSIGHT, INSIGHT AND FORESIGHT

     

    This helps us paint a complete picture of your business - where it started, where it is now, and where it's headed.

    Hindsight establishes historical context and understanding of the field;

    Insight illuminates consumer trends and key ideas;

    Foresight prepares our partners to react to changes in the ever-evolving market.

     

  • Hindsight

    We dive deep into your company and market data to paint a picture of the critical events that led you to where you are now. Combining Data Mining and Historical Analytics, we look into the inner workings of how assumptions and actions impacted your operations.

    Insight

    Using Quantitative Surveys and Qualitative Focus Groups , we ask the right questions to understand what’s driving the current patterns of consumer behavior in today's market. Data Visualization brings the research to life and reveals clear insights to guide action.

    Foresight

    Synthesizing our knowledge from the Hindsight and Insight phases, we use Strategic Foresight and Scenario Planning to build roadmaps of the future. Aperio equips our partners with the right mindset to proactively anticipate market shifts and identify early signs of change.