http://www.apple.com/pro/ Apple Pro profiles, solutions, Mac OS X tips, and resources en-us Copyright 2008, Apple Inc. rss-feeds@apple.com Mon, 19 May 2008 15:51:15 PDT Mon, 19 May 2008 15:51:15 PDT Apple In house http://blogs.law.harvard.edu/tech/rss/ A custom coffee table book, made entirely on Mac, takes you back to - and into - the story of Obama's rise to the presidency. http://www.apple.com/pro/profiles/smolan/?sr=pro.rss Wed, 18 Nov 2009 03:58:11 PDT Mac-based photojournalism from Iraq to Indonesia. http://www.apple.com/pro/profiles/cherylmeyer/?sr=pro.rss Wed, 4 Aug 2009 11:11:11 PDT Capturing the essence of True Blood on the Mac. http://www.apple.com/pro/profiles/digitalkitchen/?sr=pro.rss Thu, 2 Jul 2009 11:10:08 PDT To help speed Spotlight searches even more, you can specify which types of data Spotlight should list first when you type in a search term. http://www.apple.com/pro/tips/search_priorities.html?sr=pro.rss Thu, 23 Jul 2009 04:15:52 PDT With Mac OS X Leopard, you can open many files in programs other than the ones in which they were created. http://www.apple.com/pro/tips/reassign_files.html?sr=pro.rss Thu, 25 Jun 2009 04:15:52 PDT Epic architectural projections using Motion. http://www.apple.com/pro/profiles/spectaculaires/?sr=pro.rss Tue, 9 Jun 2009 11:11:00 PDT It’s simple to delete unwanted files using Mac OS X Leopard securely. http://www.apple.com/pro/tips/empty_trash.html?sr=pro.rss Sun, 16 Jun 2009 03:47:52 PDT Trekking to Antarctica via Mac. http://www.apple.com/pro/profiles/impossible2possible/?sr=pro.rss Thu, 7 May 2009 11:11:00 PDT The Disk Utility program in Mac OS X Leopard allows you to create your own disk images. http://www.apple.com/pro/tips/lock_your_data.html?sr=pro.rss Thu, 16 Apr 2009 03:27:00 PDT Final Cut Studio sets MAKE magazine in motion. http://www.apple.com/pro/profiles/lamb/?sr=pro.rss Fri, 3 Apr 2009 10:01:00 PDT vCards provide the fastest way to import contacts into your own Address Book or to share your Address Book contacts with friends, family, or colleagues. http://www.apple.com/pro/tips/sharing_vcards.html?sr=pro.rss Thu, 12 Mar 2009 12:20:00 PDT In Mac OS X Leopard, you can capture an image of your entire screen by typing Command-Shift-3. http://www.apple.com/pro/tips/screenshots.html?sr=pro.rss Wed, 26 Nov 2008 11:31:03 PDT With iChat, you can conduct text chats with anyone who has a MobileMe, AIM, Jabber, or Google Talk account. http://www.apple.com/pro/tips/audio_chat.html?sr=pro.rss Wed, 26 Nov 2008 11:31:03 PDT MacBook maestro Ge Wang bends the boundaries of computer as musical instrument. http://www.apple.com/pro/profiles/slork/?sr=pro.rss Fri, 11 Nov 2008 10:01:00 PDT Use keywords on your Mac to help you find any file when conducting searches via Spotlight. http://www.apple.com/pro/tips/spotlight_keywords.html?sr=pro.rss Wed, 29 Oct 2008 09:41:03 PDT Filmmaker Andrew Zuckerman showcases the collective experience of 51 wise elders.. http://www.apple.com/pro/profiles/wisdom/?sr=hotnews?sr=pro.rss Fri, 10 Oct 2008 14:11:00 PDT Mac OS X Leopard includes a cool Text to Speech function that makes the Mac speak selected text in text-based files. http://www.apple.com/pro/tips/text_speech.html?sr=pro.rss Thu, 18 Sep 2008 13:49:05 PDT AKQA moves beyond mere ads with Final Cut Studio and other Mac tools. http://www.apple.com/pro/profiles/akqa/?sr=hotnews?sr=pro.rss Wed, 17 Sep 2008 14:12:28 PDT Mac OS X offers a really quick way to check the spelling of individual words in Pages, Numbers, Keynote, TextEdit, Mail, Stickies, and other text-based applications. http://www.apple.com/pro/tips/spellcheck.html?sr=pro.rss Thu, 28 Aug 2008 12:03:58 PDT Photographer/explorer Ben Horton takes Apple hardware and software to extremes. http://www.apple.com/pro/profiles/benhorton/?sr=hotnews?sr=pro.rss Fri, 15 Aug 2008 16:47:00 PDT Your Mac lets you decide which, if any, applications open automatically each time you log into your account in OS X Leopard. http://www.apple.com/pro/tips/login_items.html?sr=pro.rss Wed, 30 July 2008 11:01:00 PDT Safari’s search features are more powerful than ever in Mac OS X Leopard. http://www.apple.com/pro/tips/safari_search.html?sr=pro.rss Wed, 16 July 2008 17:39:39 PDT Publishing comics with a bang, a pow, and a Mac. http://www.apple.com/pro/profiles/darkhorse/?sr=hotnews?sr=pro.rss Fri, 11 July 2008 11:41:42 PDT Spaces, one of the coolest new features of Mac OS X Leopard, lets you switch among multiple desktops. http://www.apple.com/pro/tips/spaces.html?sr=pro.rss Wed, 2 July 2008 14:17:58 PDT Mac meets Wagner in a new production of Götterdämmerung. http://www.apple.com/pro/profiles/tal_yarden/?sr=hotnews?sr=pro.rss Fri, 13 June 2008 16:45:20 PDT Use Apple’s built-in Dictionary to quickly navigate to the world’s most popular online encyclopedia. http://www.apple.com/pro/tips/wiki.html?sr=pro.rss Fri, 4 June 2008 15:49:38 PDT When photo journalist John McDermott covers a World Cup Soccer event, he can capture more than 1,000 images a day. And since his editor needs his best shots the very same day, McDermott needs to edit his photos even more quickly than he took them. Watch the video now playing on the Aperture site and find out how Aperture helps McDermott make his final selects quickly, easily, and enjoyably. http://www.apple.com/aperture/action/?sr=hotnews?sr=pro.rss Mon, 19 May 2008 15:49:38 PDT She hadn’t released a new album in five years. But that spell ended dramatically when singer/songwriter Erykah Badu sat down in front of her MacBook and fired up GarageBand. The music surged. “I learned how to use GarageBand by trial and error,” Badu says. “It’s like somebody stuck a plug in the back of my neck and uploaded a program to learn how to use GarageBand. It was automatic. Everything on that Mac was automatic.” http://www.apple.com/pro/profiles/badu/?sr=hotnews?sr=pro.rss Fri, 16 May 2008 12:07:40 PDT If you’re browsing the web on a public computer, the last thing you want to do is leave personal information about yourself behind for others to discover. Of course, if you use Safari, you have a number of ways to safeguard your privacy while browsing publicly. Read about them in this week’s Pro Tip. http://www.apple.com/pro/tips/privacy_safari.html?sr=hotnews?sr=pro.rss Wed, 07 May 2008 10:46:18 PDT “All you need is an idea and a Mac,” says Brian Storm, the founder and prime mover behind MediaStorm. On his award-winning, multimedia storytelling site, Storm has used Aperture, Final Cut Studio, and Logic Studio to establish a new paradigm for photojournalism. “The Mac is just a magic box,” says Storm. “It allows us to do so many amazing things. It’s a seamless visual environment that keeps the creative juices flowing.” http://www.apple.com/pro/profiles/mediastorm/?sr=pro.rss Fri, 02 May 2008 12:31:12 PDT A friend or colleague sends you a Word document and asks you to give her some feedback. Don’t have MS Word on your Mac? Not a problem. You’re running Mac OS X Leopard, so you have an application on your Mac that will let you open the Word document, edit it, then save it as a Word document again. What application could that be? Read the latest Pro Tip and find out. http://www.apple.com/pro/tips/word_files.html?sr=hotnews?sr=pro.rss Wed, 30 Apr 2008 10:12:48 PDT Did you know that you can use iCal to easily set up recurring events, send yourself reminders, invite participants to meetings, reserve meeting rooms and equipment, attach documents to an event, and more. Find out how you can tap into the power of iCal by reading the latest Pro Tip. http://www.apple.com/pro/tips/ical_assistant.html?sr=hotnews?sr=pro.rss Wed, 23 Apr 2008 11:34:09 PDT The London interactive agency Hi-ReS! builds intriguingly imperfect, immersive experiences with the help of Mac applications such as Adobe Creative Suite, Final Cut Studio, Logic, and Autodesk Maya. “The Mac puts everything in one place,” says Hi-ReS! Creative Director Florian Schmitt. “Especially with the new MacBook Pro. For the first time, we have the power to do anything anywhere.” http://www.apple.com/pro/profiles/hi_res/?sr=hotnews?sr=pro.rss Fri, 18 Apr 2008 15:12:13 PDT Beginning this month, two of the best wedding photographers in the world — Joe Buissink and Yervant — visit multiple US cities as part of the “Two Views” seminar tour. In addition to offering marketing strategies and demonstrating camera techniques, the two award-winning and trend-setting photographers — both of whom use Aperture 2 — will discuss the value of Aperture in their capture-to-output workflow. Apple representatives will also be on hand to demo Aperture 2 for attendees. http://www.yervant.info/JoeYervant2008/Home.html?sr=pro.rss Thu, 10 Apr 2008 11:02:49 PDT For the fourth year in a row, Apple celebrates the Tribeca Film Festival and the spirit of independent filmmaking with a series of free events at the Apple Store, SoHo. From Filmmaker Talks (featuring such speakers as Paul Haggis, Tony Gilroy, and other actors, screenwriters, and directors) to filmmaking workshops (at the SoHo, West 14th Street, and Fifth Avenue Apple Retail Stores) all the events are free and open to the public. If you’re in New York later this month, be sure to drop in and enjoy the festivities. http://www.apple.com/retail/soho/tribeca/index.html?sr=pro.rss Wed, 09 Apr 2008 10:47:34 PDT If you’ve seen The Simpsons, you’ve seen the work of Rough Draft Studios. In fact, the Glendale, CA-based animation powerhouse has been churning out hit after animated hit for decades. And they’re just as animated about the Macs they use. Says Scott Vanzo, Director of CGI and Chief Technology Officer at Rough Draft. “The work we do involves everything from traditional 2D animation to 3D CGI to video editing. An iMac can be an office machine one day, and the next day it can be put into production. Every Mac in the studio can do what we need it to do. There simply isn’t another platform out there that can do as much as the Mac.” http://www.apple.com/pro/profiles/rough_draft/?sr=hotnews?sr=pro.rss Fri, 04 Apr 2008 13:57:07 PDT If you plan to attend NAB 2008 in Las Vegas, you might also like to participate in the largest Final Cut Pro User Group meeting in the world. That meeting — the 7th Annual NAB Final Cut Pro User Group SuperMeet — will occur on April 16, 6:30–10:30 pm, at the MGM Grand Hotel in Las Vegas. Stop by and learn the latest news about Final Cut Studio. http://nab08supermeet.eventbrite.com/?sr=pro.rss Mon, 31 Mar 2008 09:22:43 PDT Safari does Tabs right. But don’t worry if you’ve never used tabs before. They’re super easy – and fun — to use, and this week’s Pro Tip will have you tabbing like a champ in no time. http://www.apple.com/pro/tips/tab_commands.html?sr=hotnews?sr=pro.rss Fri, 28 Mar 2008 16:48:43 PDT Independent filmmaker Bob Radler has two very different documentaries currently in production: “Turn It Up!” and “SS United States: Lady in Waiting,” reports Jim Dalrymple (macworld.com). While both films offered rather unique challenges, Radler overcame every one — thanks to his MacBook Pro and Final Cut Studio. “Final Cut Pro was a godsend,” said Radler. “Using Final Cut Studio literally saved me tens of thousands of dollars.” In fact, he says “he couldn’t have made the movies as efficiently and economically as he did without Final Cut Studio and his Macs.” http://www.macworld.com/article/132711/2008/03/fcpmovies.html?sr=pro.rss Thu, 27 Mar 2008 09:26:27 PDT “We’re inseparable from our Macs, and have been for a decade,” says well-known tattoo artist Guy Aitchison. “Computers and the Internet have completely revolutionized our trade,” allowing Aitchison and fellow tattoo artist Michele Wortman to move freely between digital and analog media and to bring elements from a variety of sources into their designs. “I’ve used a Mac to create almost all my designs since I started tattooing,” says Wortman. “With the Mac, we can take our art much further.” http://www.apple.com/pro/profiles/guy_aitchison/?sr=hotnews?sr=pro.rss Fri, 21 Mar 2008 12:41:44 PDT While it was already a great tool for reading PDFs, Preview in Leopard became even better with new features that include a new user interface, relevancy ranked searches (thanks to Spotlight), and many more. In fact, Preview now lets you annotate PDFs, offering a fast and efficient way to share comments with those you’re collaborating with. Find out how by reading our Pro Tip. http://www.apple.com/pro/tips/pdf_annotation.html?sr=hotnews?sr=pro.rss Fri, 14 Mar 2008 09:21:21 PDT Greg Laswell’s studio may be crammed with state-of-the art synthesizers, samplers, and recording gear, but when its time to get down to the business of writing music, Laswell finds the inspiration — and the tools — he needs in his MacBook and GarageBand. “You can do so much with GarageBand, from recording to composing to effects,” he says. “It’s fun and it’s part of being a musician today. Once you power GarageBand up for the first time, you’ll get hooked.” http://www.apple.com/pro/profiles/laswell/?sr=hotnews?sr=pro.rss Fri, 07 Mar 2008 13:39:33 PST With Quick Look — just one of the great new features in Mac OS X Leopard — you can get a sneak peek at the contents of a document without opening it. A single click lets you watch a video, peruse a multi-page PDF, scan a folder of photos, or enjoy an entire Keynote presentation without launching any applications. How can you take advantage of Quick Look? Find out in the latest Pro Tip. http://www.apple.com/pro/tips/quicklook.html?sr=hotnews?sr=pro.rss Fri, 29 Feb 2008 10:21:05 PST In the making of No Country for Old Men, Joel Coen and Ethan Coen prove “just how influential a Mac and the right software can be,” writes Jim Dalrymple (macworld.com). “The movie won four Oscars at this year’s Academy Awards, including Best Picture. In fact, it is the first movie edited with a completely digital workflow on Mac to win the Oscar. ‘They [Apple] made it really easy for us — we cut now much the same way we cut on film [using Final Cut Pro]. It’s hugely faster,’ said Ethan Coen.” http://www.macworld.com/article/132277/2008/02/coen.html?sr=pro.rss Wed, 27 Feb 2008 21:50:09 PST The film No Country for Old Men won four Oscars at this year’s Academy Awards, including Best Picture. Find out more about the making of the film by listening to a podcast recorded during last year’s Tribeca Film Festival. In the podcast, director Barry Sonnenfeld chats with Joel Coen and Ethan Coen about their filmmaking experiences in general and their use of Final Cut Studio to edit No Country for Old Men. Enjoy. http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?i=15918423&id=202224986?sr=pro.rss Tue, 26 Feb 2008 19:50:13 PST Aperture 2, the exciting new version of Apple’s powerful photo editing and management software, delivers more than 100 new features, and you can get a great introduction to many of them by attending the Aperture World Tour. It’s an excellent opportunity to learn about Aperture 2 from members of Apple’s photo marketing team. The free, in-depth presentation comes to cities around the world beginning next month. Sign up today and reserve your seat. http://www.apple.com/aperture/tour/?sr=hotnews?sr=pro.rss Mon, 25 Feb 2008 13:08:32 PST “We’ve earned a reputation for innovation, so we get to do incredibly fun stuff for great brands,” says Big Spaceship CEO Michael Lebowitz. “We like making people laugh, and we like making people scared,” he adds. And they like working on the Mac. “The Mac is the only platform that understands one of our key principles: How you engage with something has a direct impact on the results. I truly believe that working with thoughtful, human-oriented, creative technology makes you create more, and better, work.” http://www.apple.com/pro/profiles/bigspaceship/?sr=hotnews?sr=pro.rss Fri, 22 Feb 2008 16:44:20 PST DJ cum live music producer, Paul van Dyk weaves his own music on stage in real-time on a pair of 17-inch MacBook Pro computers running Logic Studio and Ableton Live. “Ever since I basically began making music, I’ve worked with Macs,” he says. “They’re in the studio as well as on the road. I’ve always had my Macs with me. They’re an essential part of my music.” http://www.apple.com/pro/profiles/paulvandyk/?sr=hotnews?sr=pro.rss Fri, 18 Jan 2008 15:18:19 PST Together with his intrepid film crew, documentary filmmaker Drew Wharton often found himself within feet of enormous bellowing 4,500 pound alpha males clashing mightily over females in estrus. It is A Seal’s Life, after all. The film (which debuted at the Monterey Bay Aquarium) tells the story of the world’s largest seal species—the northern Elephant Seal—behemoths that come ashore once a year to give birth, molt, and mate. “Apple technology saves me a ton of time and money,” notes Wharton, who edited the film in Final Cut Studio. “Our whole workflow is based on Macs, from field acquisition to post production. A Seal’s Life was made on a Mac from start to finish—for me, it didn’t make sense to do it any other way.” http://www.apple.com/pro/profiles/wharton/?sr=hotnews?sr=pro.rss Fri, 11 Jan 2008 15:05:38 PST He’s not only the lead singer and rhythm guitarist for megaband Fall Out Boy. Patrick Stump is also one of the most prolific composers in pop music. And he composes that music all over the world using his MacBook Pro and GarageBand. “The beauty of GarageBand is that it’s only limited by what you want to do with it,” he says. “Ultimately, you can do anything. It’s a sequencer and you can record and edit audio. And it runs on my laptop. I’ve composed and recorded on the plane, on the bullet train in Japan. It’s made me so much more prolific because I don’t have to think about where and when I can record or write music. I can do it anywhere.” http://www.apple.com/pro/profiles/patrick_stump/?sr=hotnews?sr=pro.rss Fri, 04 Jan 2008 12:58:28 PST If you’re attending Macworld 2008 at the Moscone Center in San Francisco less than two weeks from today, you may also want to participate in the seventh annual Macworld Final Cut Pro User Group Supermeet. Scheduled for Wednesday, January 16, it features presentations by Apple, Adobe, SONY, Blackmagic Design, and a variety of Bay Area filmmakers. http://www.lafcpug.org/macworld_08.html?sr=pro.rss Wed, 02 Jan 2008 15:35:53 PST Next time you receive an email with a slew of attached photos, you can enjoy them with an instant slideshow delivered by Quick Look. One of the leading features of Mac OS X Leopard, Quick Look interacts with a variety of Mac applications, including Mail, Leopard’s powerful and popular email client. How can you launch a Quick Look slideshow from Mail? Find out how in the latest Pro Tip. http://www.apple.com/pro/tips/email_slideshow.html?sr=hotnews?sr=pro.rss Wed, 02 Jan 2008 15:17:23 PST For “Youth without Youth,” his first film in ten years, Francis Ford Coppola returned to self-funded, low-budget filmmaking and to longtime collaborator and Oscar-winning film editor Walter Murch. It took six months for Murch and crew to edit the film, and they depended on Final Cut Studio throughout the six-month editing process. “In the final stages of editing the film, we were working with the ultimate resolution of the film,” says Murch. “So really, the final film, other than the color correction, came out of our editing rooms on Final Cut Pro—in this case Final Cut literally was the final cut.” http://www.apple.com/pro/profiles/coppola_murch/?sr=pro.rss Fri, 21 Dec 2007 13:26:37 PST You get an email confirming your registration for a Final Cut Studio seminar. Next step: adding the event to your iCal schedule. Since you’re using Mac OS X Leopard, you don’t even have to leave Mail or open iCal. That’s because Leopard introduces a new technology called Data Detectors that lets your Mac recognize dates, email addresses, physical addresses, and other similar data. In this case, Mail can take advantage of Data Detectors to create a new iCal event for you. Find out how by reading the Pro Tip. http://www.apple.com/pro/tips/ical_event.html?sr=hotnews?sr=pro.rss Thu, 20 Dec 2007 11:47:25 PST “John McDermott’s workflow once consisted of handing off rolls of Kodachrome to a courier and waiting to see which images appeared in Newsweek,” writes Derrick Story (digitalmedia.oreilly). But now Aperture has transformed McDermott’s workflow. “It’s basically brought everything under one roof for me,” the assignment photographer tells Story in the latest Inside Aperture podcast. Aperture allows him to “download, edit, caption, and correct images” in the post-production tool McDermott describes as “a really elegant solution, and a simple one.” http://digitalmedia.oreilly.com/2007/12/13/john-mcdermott.html?sr=pro.rss Wed, 19 Dec 2007 11:43:31 PST “I can do it anywhere,” says the five-time Grammy nominee T-Pain. He can handle any aspect of music production—from composing to recording to mixing—wherever he happens to be. “All I need is my laptop, a hard drive and a controller and I have a full studio in my bag. And it sounds good — most of my stuff that’s on the radio now was straight out of Logic.” Logic Studio is so powerful, in fact, that T-Pain beams that “ I haven’t found anything that I can’t do in the program. I just get more and excited about it and now I tell everybody to use Logic.” http://www.apple.com/pro/profiles/tpain/?sr=hotnews?sr=pro.rss Fri, 14 Dec 2007 11:38:37 PST