marketing apps image via geekszine

When you consider marketing your app you need to ask yourself how many apps are there in the Android app market, just to make sure you know there are hundred of thousands and your little app needs to be found amongst them

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Our role is to help you bring out the potential of your app when you are marketing apps. The first rule in marketing apps is to remember that your app marketing campaign must answer the following questions:

1: How do you make sure that your app is being ranked high enough in the app market to be organically discovered?

2: How do you ensure that your app is receiving enough downloads to be of monetary value to your app business?

3: How do you make sure that your app is being downloaded by your target audience that will rank a good usage ratio?

There is an easy way to ensure you cover these questions and below is a list of some of the top 5 marketing strategies to help you market your app without breaking your marketing budget.

1: Social Media – Welcome to the world of Facebook and Twitter, in today’s age, it is not possible for any organisation to not have in place a social media strategy. Social media will increases brand awareness and capture the personal side of your brand drawing in the right audience for your app. Social media is a powerful communication tool allowing you to clearly communicate with your users.

2: Ad networks – Some of you may use affiliate companies to make some money, but did you know that these same companies can also work for you and promote your app through other apps and banners? It is important to source an ad company that will publish your app ad with your target audience, so be prepared to try many ad networks before you decide which ones best suits your needs.

3: Organic marketing – The Android based Google Play organic marketing is based upon app usage, the higher your usage ratio per download, the higher Google Play will rank your app. With this in mind, you can focus your Android app marketing plan around push notifications as discussed in the next point.

4:  Maintaining loyal users – One of the oldest tricks in the marketing book is to reward your loyal users with additional benefits, everyone likes to feel special. Through your app you can send push notifications to your users offering them various benefits, such as; additional lives on a game, or discounts on a product or service. The options are endless and do not have to cost you anything. Every company, mobile or not, needs to ensure that their audience members are kept feeling special.

5: Building an app empire – The most common and free way of self-marketing is through your own app empire. You can introduce users to the different apps that exist within your app network through internal banners, push notifications and links set within each of your apps. By allowing your existing users to click through and try your other apps you are increasing your app downloads and usage per app.

Each of the options above can be used to build a strong marketing campaign that will not cost you the Earth. The most important part of marketing apps is the time you devote to your marketing plan, you must continue to work with your plan and monitor all activities for maximum benefits.

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

Related Articles

• Grow Your Android App Business By 10x – Become an AppsGeyser Partner
• Can a Free Android App Maker Make You Money?
• Step one: Create an Android App – Step 2: Progress Your App

Building a partnership

Since AppsGeyser was first launched, just over 2 years ago, we have helped thousands of app makers to build new businesses and to enjoy app success. This informal partnership has taken place naturally and many have benefited from AppsGeyser’s market knowledge, however, there are still many expert app makers out there that are not taking the most of AppsGeyser’s knowledge and are missing out on app success.

In order to help guide app makers to app success AppsGeyser has continuously analysed the patterns and paths that need to be taken to assist an app to be successful on the market, we have learnt new monetization strategies and are looking to pass that information on to our app makers. Now, in 2013, AppsGeyser is ready to launch a new exclusive platform for mobile app success, this new platform will help developers generate 10X potential success from their apps.

AppsGeyser is partnering with a selective group of elite app developers, the app makers will be focusing upon what they do best, they will be building unique and successful applications while AppsGeyser, as a worldwide leading publisher in the mobile market, will provide monetization and distribution capabilities. Together, using the strengths of both teams we can forecast that the success rates will increase by 10x.

AppsGeyser’s experience and expertise in monetization and app distribution will help ensure that the Android apps created by our elite app developer partners, will become successful and will reach the maximum audience, the improved audience and usage levels will in turn improve developer revenues.

In case studies carried out in the past few months, our results have shown us that through this partnership, apps have improved their number of downloads by at least 10x. Do you think you would like to grow your Android app business and you have what it takes to become one of our exclusive partners? Have a look at the requirements below and make sure you don’t forget to contact us.

Partner requirements:
1) Have APK ready
2) Willing to publish the app on the market.
3) Published few apps before that got to 1000+ downloads total at least.

Please contact us if you would like to hear more about partnering with Appsgeyser: partner@jmtapps.com

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

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• Marketing Apps – 5 Top Tips for Marketing your Mobile App Business
• Can a Free Android App Maker Make You Money?
• Step one: Create an Android App – Step 2: Progress Your App

free android app maker

Today we are going to look at how our successful apps can help make us some money, after all the hard work you have put into your app you deserve to get something back in return. There are a number of ways in which you can earn money from your app, some ways are easier than others, some will guarantee a fixed income and others will earn you money without you having to lift a finger but what revenue maker suits you best?

Today I will look at three ways in which you can earn an income for you to look at and decide which monetizing style suits your needs the best.

Easy income option – The easiest option for any app is the affiliate marketing option. By opening your banner space to an affiliate company will allow external ads to be viewed on your app. Every time the banner is clicked on you earn a small income. Some of the affiliate companies will also pay you for each time a banner appears you our app. This form of income is very simple, but is not going to turn you into an over-night millionaire.

Guaranteed income – There are also ways in which you can guarantee an income by selling space on your app to private advertisers. Private advertisers can pay to have their banners or information in another form on your app. Generally this form of advertising is highly paid and is based on monthly subscriptions.

Sit back and wait for income – You can place private sales on your website from which you will gain an income, this income is not guaranteed but is usually higher than the affiliate option. You get paid when the user clicks on the product that you are selling.

There are many benefits to using a free Android app maker to help you make a few extra dollars for that rainy day. If you need any further advice, don’t hesitate to email me kim@appsgeyser.com

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

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• Marketing Apps – 5 Top Tips for Marketing your Mobile App Business
• Grow Your Android App Business By 10x – Become an AppsGeyser Partner
• Step one: Create an Android App – Step 2: Progress Your App

Progress your Android app

Many people dive straight into app making without making a proper business and marketing plan for the app. Stop. If you are planning to create an Android app you need to know that simply creating your app is not enough, you need to ensure that you are fully prepared to carry out at least the basic steps of progressing your app to be in for a chance of any kind of app success.

How do I know if I need to progress my app?

What you will see in your dashboard is a battery style charger, this battery charger has been placed on your dashboard to help remind you of the steps that you need to undertake in order to get some success with your app. There are different values added to the different steps, each of which will build your chances of Android app success by a different value.

What are the steps required to progress my app?

There are numerous things that you can do to help your Android app be a success. However, in order to ensure that the basic steps are completed, you should follow these 5 stages which appear in your App success progress monitor.

Create an Android app – This is a little bit of common sense, the first step in making sure that you have a successful app is making sure that you have an app in the first place. To create an Android app you need to have an app idea and we recommend that you have a business and marketing plan too.

Publish your app to Google Play – Not everyone wants to publish their app because they are worried that the app will not succeed. Let me tell you a little secret, if you don’t publish your app to the Google play store then your app will definitely not succeed because this app store, although not the only Android app store out there, it is the default app store for many, if not most Android app devices. The first place people will look to purchase or download apps is through the Google Play store.

Edit and update your app – If you want to impress your audience you need to be showing that you are up to date with your app and that you haven’t forgotten its existence. Updating the app, which does not need to be weekly, or even monthly, gives your audience the impression that your app is relevant and well maintained.

Send pop-up notifications – One of the biggest problems you will need to overcome is getting your audience to use your app after they have downloaded it. If an app is downloaded and then deleted you will lose rankings in the Google Play store, but this also applies to apps that have been downloaded and are not in use. To encourage users to interact with the app try sending push notifications.

Create more apps for your app empire – Many people will look at you as an app developer and view your app empire before they take the plunge and purchase (even if its free) and download your app. It’s true, even when the app is free, people still look at the other apps in your developer profile to see if you look like a professional app maker. An app maker with more than 7 apps has been proven to be more that ten times more successful.

If you have any further questions regarding our Android app builder app success progress monitor

please do not hesitate to contact me, I will only be too happy to help. kim@appsgeyser.com

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

Related Articles

• Marketing Apps – 5 Top Tips for Marketing your Mobile App Business
• Grow Your Android App Business By 10x – Become an AppsGeyser Partner
• Can a Free Android App Maker Make You Money?

The app Summit was founded to bring together the heads of the app and mobile world to work together to understand and bring forth new ideas in this fast moving and fast changing industry. Estuardo Robles, Vice president of Latin America AppsGeyser went along to the event and spoke on behalf of AppsGeyser. Estuardo is not only the Vice President of Appsgeyser, but is also the co-founder of the Americas IT Forum, Vice president of Toopher, the mobile fraud prevention and security app and he also led the marketing for icanmakeitbetter in Brazil. What we can see of Estuardo, he is a busy and knowledgeable man.

At the event, the future of app development was discussed and AppsGeyser led the way discussing the development of Android app making. AppsGeyser received huge praise at the ability it has to encourage both technically advanced developers to use the platform along with the ability to enable users with no technical background to create apps. The gift that AppsGeyser is able to provide is the ability to open the Android world to everyone giving everyone the chance to enter this open market.

The Android market is continuing to grow, the time of low level apps is beginning to fall behind and more advanced apps hit the marketplace and competition has begun to rise. AppsGeyser has been able to continue to develop their free Android app platform to keep up with the latest movements in the industry, providing the top of the range tools to their users.

If you want to know more about the conference, please visit their website: http://theappsummit.net

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

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• Marketing Apps – 5 Top Tips for Marketing your Mobile App Business
• Grow Your Android App Business By 10x – Become an AppsGeyser Partner
• Can a Free Android App Maker Make You Money?

What is the app success progress monitor?

The app success progress monitor marks your progress within your app development showing you what you have yet to complete that could help turn your app into a successful app. To become a successful app maker, there are many stages that an app needs to go through, including app creation, submission to Google Play, updating and editing the app and also sending regular push notifications to your audience. Many people forget some of these stages, therefore we decided to introduce the app success progress monitor to our Android app builder to help you remember what stages you have yet to complete.

How do I use it?

The app success progress monitor will tell how much progress you have made towards creating a perfect app. The battery will show you in percentage terms how much your ‘account’ is charged and will then highlight the remaining stages that you need to complete below the battery image.

What are the stages that you need to complete to fully charge your app?

There are 5 physical stages which an app maker needs to go through to create an app that is likely to have app success

Create your first Android app – Well, this is a simple step, if you don’t have an app, then it will never become successful.

Publish your app to Google Play – Although there are many app stores out there, none are as successful as Google Play, this app store is the main app store that will help your app get the most exposure which will help lead it to app success.

Edit and update your app – Updating and editing your app helps keep your app relevant, it also improves your positioning in Google Play and it impresses your app users by showing them the app is kept relevant and looked after by the app maker.

Send pop-up notifications – Ensuring your audience is aware of your latest news and are reminded to use the app is an important step in keeping your users active. An app that is downloaded but is not used loses ratings in the app store. It is very important for your app to remain active.

Create more apps for your app empire – An app maker that has a minimum of 7 apps is 10 times more likely to see app success than an app maker is just one app or less than 7 apps.

If you have any further questions regarding our Android app builder app success progress monitor

please do not hesitate to contact me, I will only be too happy to help. kim@appsgeyser.com

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

Related Articles

• Make a Free Android App and Customize It Using Advanced Coding
• Using AppsGeyser’s Android App Builder to Create your First App
• AppsGeyser Android App Builder Platform Is For Everyone, Not Just Technical Experts

image via wpmu.org

HTML will allow you to create the ‘website’ style app that is available offline to your users. Today we will be looking at some simple HTML codes for your free Android app and showing you how you can create your perfect looking app.

What is HTML?

HTML is short for Hyper Text Markup Language and is used in websites and can be read using a browser. Writing the code is not as difficult as you think, there is a strict structure to is. Each HTML element is set within tags that look like this < > with the word of the element written inside the < >. After you have opened your tag < > you can write what you want it to show, such as text size, style etc and after you need to close your tag </>

Sounds Complicated?

The best way to learn some of the basics is to start playing around with the basics and seeing how they look on your webpage. We suggest you use the wonderful HTML tool at W3schools.com that allows you to input the code you want and then view how it would look on a webpage.

Here are some simple codes:

• The text between <html> and </html> describes the web page
• The text between <body> and </body> is what you will see on the page content
• The text between <h1> and </h1> is displayed as a heading, large text
• The text between <p> and </p> is displayed as a paragraph, regular text

Try this simple code and see what it looks like on the HTML viewer:

<html>

<body> hello

<h1> this is my new website </h1>

<p> Isn’t it easy to do </p>

</body>

</html>

If you decide to try adding some simple HTML codes to help you build Android apps then don’t forget to let me know how you got on. I love hearing feedback from you guys. kim@appsgeyser.com

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

Related Articles

• Marketing Apps – 5 Top Tips for Marketing your Mobile App Business
• Grow Your Android App Business By 10x – Become an AppsGeyser Partner
• Can a Free Android App Maker Make You Money?

There are many ways that your AppsGeyser dashboard can help you personalize your Android app to suit your needs and style. Access to the advanced settings are available once you have created the basic app and clicked create an app.

Where do I access the dashboard?

Changes are made through the ‘edit’ tab that is situated in your dashboard

Basic tab

When you click on edit you have 3 tabs from what you can choose from. The basic sub-tab offers you some very simple options. It is within this tab you can set the simple rules for your app.

Icon for your app – This will be downloaded to the users mobile phone so make it clear and memorable.

Screen orientation – Here you have three options. We suggest that you remain on auto as this will allow the app to be viewed from wither direction with a smart phone. If there is a reason that the app needs t remain static on a certain size, then choose horizontal (landscape) or vertical (portrait).

Make sure you complete the description that will encourage people to understand your app and want your app. It is also vital that they choose the category that they app should appear in to help it be found in the app stores.

Advanced Tab

From this tab we can find more in depth details that you can modify to help personalize your app.  The first three options that you will see are general options that are used for promotional activities. After these options things get interesting.

App personalization

Enable URL entry field: If you enable this option you will be turning your app into a web browser. You must be aware that it means people can leave your website and start browsing the internet outside of your app.

Select User Agent: If you want to fool sites to believing that you are based from an iphone or desktop browser then you can use this option.

Embed this script into your App: This is a very advanced option where you can run JavaScript code into your app. This will change the app only and not the base source that you have linked your app to. JavaScript is widely used to change pages themes, colors, layouts and so on. It is done by a embedding a simple script.

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

Create an Android app then sell it

Start your own app building company

With the tools that AppsGeyser provides you have the ability to create apps for other people, selling your creations to them as part of your app building services. AppsGeyser does not give you license key to the app, as this is our secret coding, however, we do provide you with your APK, to allow you to upload your app in any app store

How do I sell an app?

You can either; set yourself up as an app building company, and take in clients for whom you will build apps for, or you can use an app brokerage company to help find an budding appreneur that is looking to purchase an app similar to the one that you have created.

Once you have found yourself a purchaser, you should give them the details to access the AppsGeyser account that you used to create the app with. It is always sensible to create a new account for each app you are looking to sell, this ensures that you are not passing your personal account details to anyone. If you signed up using your facebook profile, contact us here at AppsGeyser and we will be able to help you with the transfer of the app.

Mistakes to avoid

Many people do not pay attention to the fine print when it comes to selling an Android app to another owner, make sure you have considered the following points before you decide to sell:

1: You have a contract with the buyer stating all the app details

2: You have stipulated that the APK will be their property but the license key remains with AppsGeyser

3: You are clear on what is included in the sale, ie: who is responsible for updates to the app etc…

4: Any additional services you wish to include are clearly stated in the contract

Learning how to create an Android app business that can offer bespoke apps for companies and individuals is becoming a popular pastime for many people. It is a great way to earn a secondary income.

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.

Related Articles

• Marketing Apps – 5 Top Tips for Marketing your Mobile App Business
• Grow Your Android App Business By 10x – Become an AppsGeyser Partner
• Can a Free Android App Maker Make You Money?

Your dashboard

Some people has noticed this monetary optimization feature, called the ad refresh rate and have questioned the meaning. This simple reason we have added this feature to our mobile apps, is to allow you to control how often ads are refreshed in your app. This is a feature that was introduced by Google in 2011 as part of their AdMob solutions

What are the ad refresh rates?

The basic refresh rates range from 12 to 120 seconds, both Admob and AppsGeyser allow you to optimize this setting to best suit your needs.

What is the suggested optimization strategy?

What is always important when you start with new strategies is monitor different results that you get when you make changes.

1: The default refresh rate for ads is 60 seconds, we suggest that you firstly measure your income from this ad rate before you make any changes. Measure your income for one full 24 hour period.

2: On the second day reduce the ad refresh rate by 10 seconds, the ad refresh rate should now be set at 50 seconds. Again, measure your income for a full 24 hours.

3: This time increase your ad refresh rate from the default rate of 60 seconds to 70 seconds. Again, at the end of the 24 hour period measure your full days results.

4: Compare all your results from each day.

5: You should be able to see a difference in which way the changes have made a positive impact on your results, from this you can continue to play with the increments to get to your optimum number.

6: If you have seen at 30 seconds the results have dropped, but at 40 seconds they have increased, start to change your increments to 1 second changes to find the exact second that best suits your app. For example change from 40 down to 39, 38 etc…Each app will differ slightly depending on your app type and audience type.

Why does the ad refresh rate change with each of my apps?

The optimal ad refresh rate is highly dependent upon a number of factors including; which country your app is being use, which city the app is being view, what content type you have on your app, even the audience type for each app can make a difference to your optimum ad refresh rate.

Making sure you have the right ad refresh rate control and optimization with Appsgeyser’s Android app making platform is important to your monetary gains from your app. If you have any questions please do not hesitate to contact me.

We’d love to hear your thoughts in the comments or on Facebook or Twitter,
If you’re interested in making your own Android apps, start creating apps here.