<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:georss="http://www.georss.org/georss" xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><atom:id>tag:blogger.com,1999:blog-8376641589147042198</atom:id><lastBuildDate>Sat, 21 Jan 2012 15:05:55 +0000</lastBuildDate><category>employee benefits</category><category>business funding</category><category>coupon marketing campaign</category><category>create a web site</category><category>small business</category><category>pay-per click advertising</category><category>make your web site social</category><category>concession stands</category><category>time 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pitch</category><category>brand building</category><category>working as a team</category><category>non-profit fundraising</category><category>employee recognition</category><category>networking</category><category>buld a web site</category><category>monitoring ROI</category><category>why email marketing matters</category><category>marketing to seniors</category><category>PR</category><category>non-profit marketing</category><category>social media marketing</category><category>CMS</category><category>content management system</category><category>email marketing</category><category>value proposition</category><category>web reviews</category><category>blogging</category><category>cakelove</category><category>business website</category><category>google</category><category>motivating employees</category><category>Twitter</category><category>how to write a press release</category><category>customer appreciation</category><category>senior marketing</category><category>federal contracting</category><category>engaging with customers</category><category>design a web site</category><category>event marketing</category><category>home-based business</category><category>facebook fan page</category><category>schmoozing</category><category>marketing with coupons</category><category>business marketing</category><category>customer retention</category><category>social networking</category><category>Shark Tank</category><category>selling to the government</category><category>how businesses are using social media</category><category>Gordon Ramsey</category><category>holiday marketing tips</category><category>tips for team building</category><category>branding</category><category>Facebook</category><category>PPC</category><category>Web marketing</category><category>team building</category><category>online reviews</category><category>customer acquistion</category><category>federal fiscal year end</category><category>lead generation</category><category>coupons</category><category>social media marketingi</category><category>government marketing</category><category>non-profits and social media</category><category>reality TV makeover</category><category>social media planning</category><category>post-event follow-up</category><category>website refresh</category><category>get to the top of online search rankings</category><category>creating a marketing budget</category><category>online business</category><category>SEO</category><category>trade shows</category><category>google adwords</category><category>customer feedback</category><category>community outreach</category><category>government contracting</category><category>public relations</category><category>groupon</category><category>social media</category><category>online surveys</category><category>permission-based marketing</category><category>e-commerce</category><title>April Marketing Musings</title><description>Insights, tips and tools for busy business marketers.</description><link>http://april-marketing.blogspot.com/</link><managingEditor>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</managingEditor><generator>Blogger</generator><openSearch:totalResults>41</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/AprilMarketingMusings" /><feedburner:info uri="aprilmarketingmusings" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>AprilMarketingMusings</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-829953482899503608</guid><pubDate>Thu, 19 Jan 2012 19:16:00 +0000</pubDate><atom:updated>2012-01-19T14:16:18.068-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Yelp</category><category domain="http://www.blogger.com/atom/ns#">online surveys</category><category domain="http://www.blogger.com/atom/ns#">customer feedback</category><category domain="http://www.blogger.com/atom/ns#">polls</category><category domain="http://www.blogger.com/atom/ns#">Google Places</category><title>5 Tips for Getting Customer Feedback Online</title><atom:summary>If you are running an online business and visitors are flocking to our site – congratulations, you’ve passed a significant hurdle. But who are your customers and most importantly, what do they think of your business? Getting feedback from your customers is an essential part of running a business. It will also give you insights on where you should be focusing your energies – whether it’s </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/vHMLTYmP2W4/5-tips-for-getting-customer-feedback.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=vHMLTYmP2W4:Pqtwk_7qFwk:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=vHMLTYmP2W4:Pqtwk_7qFwk:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=vHMLTYmP2W4:Pqtwk_7qFwk:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=vHMLTYmP2W4:Pqtwk_7qFwk:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=vHMLTYmP2W4:Pqtwk_7qFwk:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=vHMLTYmP2W4:Pqtwk_7qFwk:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=vHMLTYmP2W4:Pqtwk_7qFwk:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/vHMLTYmP2W4" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2012/01/5-tips-for-getting-customer-feedback.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-3322658093232630189</guid><pubDate>Tue, 13 Dec 2011 21:50:00 +0000</pubDate><atom:updated>2011-12-13T16:50:32.036-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">value proposition</category><category domain="http://www.blogger.com/atom/ns#">business marketing</category><category domain="http://www.blogger.com/atom/ns#">branding</category><title>How to Use your Small Business Value to Create a Unique Brand Experience</title><atom:summary>Despite the fact that we live in a budget-conscious, coupon-clipping, recession-bruised culture, customer experience still counts for a lot. A good customer experience resonates with our challenges and needs, it makes us feel warm and fuzzy, and ultimately, it generates repeat customers.
For example, I’m a dog owner and I want the best for my dogs. The best food, treats, toys, and so on. I’m also</atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/R28IppAGFc0/how-to-use-your-small-business-value-to.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/R28IppAGFc0" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2011/12/how-to-use-your-small-business-value-to.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-1589185693284814479</guid><pubDate>Fri, 02 Dec 2011 00:55:00 +0000</pubDate><atom:updated>2011-12-01T19:55:51.840-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">email mnrketing</category><title>Get more from your Email Marketing with these Six Tips</title><atom:summary>Many consider email marketing as the de facto way to generate leads—just think of the countless offers and specials you get in your personal Inbox daily. But email marketing is more than that, it’s a general outreach tactic that every business can benefit from to help improve brand awareness, promote events and compliment your social media efforts.
Is Email Marketing Still a Valid Tactic?
There’s</atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/z_v1YLt3PWE/get-more-from-your-email-marketing-with.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=z_v1YLt3PWE:qs9UJzCYxXQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=z_v1YLt3PWE:qs9UJzCYxXQ:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=z_v1YLt3PWE:qs9UJzCYxXQ:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=z_v1YLt3PWE:qs9UJzCYxXQ:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=z_v1YLt3PWE:qs9UJzCYxXQ:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=z_v1YLt3PWE:qs9UJzCYxXQ:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=z_v1YLt3PWE:qs9UJzCYxXQ:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/z_v1YLt3PWE" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2011/12/get-more-from-your-email-marketing-with.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-456036179024652622</guid><pubDate>Wed, 08 Jun 2011 21:55:00 +0000</pubDate><atom:updated>2011-06-08T19:31:07.593-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">marketing to seniors</category><category domain="http://www.blogger.com/atom/ns#">senior marketing</category><title>Why (Not Just How) To Reach The Mature Market</title><atom:summary>So sorry for the eons between blog posts! Travel, family commitments and everything else life throws at you got me sidetracked. That being said, I wanted to share a little blog of mine that I wrote for Business.gov sometime ago. The folks at SeniorNews.net recently reprinted the piece which I've attached below.


Marketing to seniors is often overlooked or laden with stereotypes, but the truth is</atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/DzCXuBaii1Y/why-not-just-how-to-reach-mature-market.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=DzCXuBaii1Y:aCrtdeePvAc:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=DzCXuBaii1Y:aCrtdeePvAc:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=DzCXuBaii1Y:aCrtdeePvAc:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=DzCXuBaii1Y:aCrtdeePvAc:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=DzCXuBaii1Y:aCrtdeePvAc:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=DzCXuBaii1Y:aCrtdeePvAc:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=DzCXuBaii1Y:aCrtdeePvAc:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/DzCXuBaii1Y" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2011/06/why-not-just-how-to-reach-mature-market.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-1656885423498437095</guid><pubDate>Wed, 27 Apr 2011 14:46:00 +0000</pubDate><atom:updated>2011-04-27T10:46:56.836-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">post-event follow-up</category><category domain="http://www.blogger.com/atom/ns#">small business</category><category domain="http://www.blogger.com/atom/ns#">event marketing</category><title>Effective Pre-and Post-Event Marketing for your Small Business</title><atom:summary>Attending a trade show, local fair, or hosting your own event? Make sure you use as many marketing channels you can to reach potential attendees before, during and after the event. You don't have to break the bank either, raising awareness of your event or an event you are attending as a business, simple marketing tactics, when used together can help you get the most out of your event investment.</atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/iKMTTx2sdPo/effective-pre-and-post-event-marketing.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=iKMTTx2sdPo:P3ogBuH9Sxo:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=iKMTTx2sdPo:P3ogBuH9Sxo:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=iKMTTx2sdPo:P3ogBuH9Sxo:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=iKMTTx2sdPo:P3ogBuH9Sxo:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=iKMTTx2sdPo:P3ogBuH9Sxo:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=iKMTTx2sdPo:P3ogBuH9Sxo:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=iKMTTx2sdPo:P3ogBuH9Sxo:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/iKMTTx2sdPo" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2011/04/effective-pre-and-post-event-marketing.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-9048124671778257664</guid><pubDate>Mon, 21 Feb 2011 14:24:00 +0000</pubDate><atom:updated>2011-02-21T13:38:47.078-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">how businesses are using social media</category><category domain="http://www.blogger.com/atom/ns#">online marketing</category><category domain="http://www.blogger.com/atom/ns#">website refresh</category><category domain="http://www.blogger.com/atom/ns#">blogging</category><title>Give your Website a Spring Clean – 6 Tips for Keeping your Site Current and Engaging</title><atom:summary>To the outside world your website is the equivalent of your storefront, and your customers expect it to be eye-catching, well-maintained, and always offering something new. However, when you’re on the inside and are caught up in the day-to-day operations of your business, finding the time to focus on your website is easier said than done.  And, like a neglected storefront, it can quickly become </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/2-xNnMUK9Ys/does-your-website-spring-clean-6-tips.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-kH-QATRCXC4/TWJ1gP1okFI/AAAAAAAACZg/_6iM00EQqcI/s72-c/website_update.JPG" height="72" width="72" /><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=2-xNnMUK9Ys:CA1yf4rsPc8:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=2-xNnMUK9Ys:CA1yf4rsPc8:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=2-xNnMUK9Ys:CA1yf4rsPc8:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=2-xNnMUK9Ys:CA1yf4rsPc8:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=2-xNnMUK9Ys:CA1yf4rsPc8:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=2-xNnMUK9Ys:CA1yf4rsPc8:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=2-xNnMUK9Ys:CA1yf4rsPc8:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/2-xNnMUK9Ys" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2011/02/does-your-website-spring-clean-6-tips.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-5549856042265598071</guid><pubDate>Fri, 28 Jan 2011 16:26:00 +0000</pubDate><atom:updated>2011-01-28T11:26:20.741-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">groupon</category><category domain="http://www.blogger.com/atom/ns#">coupon marketing campaign</category><category domain="http://www.blogger.com/atom/ns#">marketing with coupons</category><category domain="http://www.blogger.com/atom/ns#">coupons</category><title>Are Coupons the Right Way to Market Your Business?</title><atom:summary>There’s no doubt about it we are a nation of coupon-clipping consumers and let’s face it, who doesn’t like a bargain?
From print coupons to online coupon codes, and now with the staggering growth of social coupons – consumers are literally bombarded with special offers. 
But how do you make coupons work for your business without underselling your value and compromising your bottom line?
Here are </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/_Vvgr36vZPs/are-coupons-right-way-to-market-your.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=_Vvgr36vZPs:0GuR8QB8p9g:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=_Vvgr36vZPs:0GuR8QB8p9g:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=_Vvgr36vZPs:0GuR8QB8p9g:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=_Vvgr36vZPs:0GuR8QB8p9g:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=_Vvgr36vZPs:0GuR8QB8p9g:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=_Vvgr36vZPs:0GuR8QB8p9g:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=_Vvgr36vZPs:0GuR8QB8p9g:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/_Vvgr36vZPs" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2011/01/are-coupons-right-way-to-market-your.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-8936454575087220918</guid><pubDate>Fri, 10 Dec 2010 16:49:00 +0000</pubDate><atom:updated>2010-12-10T11:49:56.784-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">content management system</category><category domain="http://www.blogger.com/atom/ns#">business website</category><category domain="http://www.blogger.com/atom/ns#">CMS</category><title>Which Content Management System is Right for Your Business Website?</title><atom:summary>It used to be that putting your business online was a relatively straightforward affair – you built a Web site, added information about your products and services, told your customers where to find you, and maybe incorporated an e-commerce tool to let customers do business with you online.
Unfortunately those days are over.
Today, being online is one thing, but generating traffic to your site is </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/tfvSb82xvM0/which-content-management-system-is.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>3</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=tfvSb82xvM0:Si4HiwUFqJI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=tfvSb82xvM0:Si4HiwUFqJI:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=tfvSb82xvM0:Si4HiwUFqJI:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=tfvSb82xvM0:Si4HiwUFqJI:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=tfvSb82xvM0:Si4HiwUFqJI:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=tfvSb82xvM0:Si4HiwUFqJI:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=tfvSb82xvM0:Si4HiwUFqJI:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/tfvSb82xvM0" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/12/which-content-management-system-is.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-5410632165724770494</guid><pubDate>Mon, 22 Nov 2010 15:01:00 +0000</pubDate><atom:updated>2010-11-22T10:01:18.222-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Yelp</category><category domain="http://www.blogger.com/atom/ns#">web reviews</category><category domain="http://www.blogger.com/atom/ns#">online reviews</category><category domain="http://www.blogger.com/atom/ns#">Google Places</category><title>Managing Your Business Reputation on the Web – How to Respond to Online Reviews</title><atom:summary>Using online listings, such as Yelp.com, Google Places and Yahoo Local, is a great way to promote and manage your business profile online.  Not only does it make you “searchable” and rise to the top of search engine listings, it also allows you to communicate information about your business directly with your target audience based on location-based data and keywords.
 But by far one of the </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/Ah1nbVRr7OA/managing-your-business-reputation-on.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=Ah1nbVRr7OA:YphQyp2YUN4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=Ah1nbVRr7OA:YphQyp2YUN4:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=Ah1nbVRr7OA:YphQyp2YUN4:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=Ah1nbVRr7OA:YphQyp2YUN4:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=Ah1nbVRr7OA:YphQyp2YUN4:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=Ah1nbVRr7OA:YphQyp2YUN4:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=Ah1nbVRr7OA:YphQyp2YUN4:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/Ah1nbVRr7OA" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/11/managing-your-business-reputation-on.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-1052448344140718468</guid><pubDate>Tue, 02 Nov 2010 13:42:00 +0000</pubDate><atom:updated>2010-11-02T09:45:50.937-04:00</atom:updated><title>The "Ultimate Guide" to Social Media Marketing for the Small Business Owner</title><atom:summary>There’s no doubt about it, social media is now an essential part of how we  engage with others, source information, and stay connected with family, friends  and our favorite brands.

But social media marketing, and by this I mean using social media as another  vehicle to connect with your customers and raise the profile of your business  with them and others like them, is still a relatively new </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/UewH6Xgc0JY/ultimate-guide-to-social-media_02.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_FZGBweTzyTs/TNAVHQXoeRI/AAAAAAAACQA/ijy9DP4cHXI/s72-c/social+media+guide.JPG" height="72" width="72" /><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/UewH6Xgc0JY" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/11/ultimate-guide-to-social-media_02.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-7887760311294182189</guid><pubDate>Mon, 18 Oct 2010 17:50:00 +0000</pubDate><atom:updated>2010-10-18T13:50:26.756-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">business marketing</category><category domain="http://www.blogger.com/atom/ns#">how to promote your business</category><category domain="http://www.blogger.com/atom/ns#">how to write a press release</category><category domain="http://www.blogger.com/atom/ns#">public relations</category><category domain="http://www.blogger.com/atom/ns#">pitching to the media</category><category domain="http://www.blogger.com/atom/ns#">PR</category><title>Getting the Word Out – 7 Tips for Promoting your Business with Public Relations</title><atom:summary>Is public relations an essential part of your small business marketing toolkit?
It should be. Because, done well, public relations can help promote your business for the long term in a way that a paid advertisement never will.
A public relations strategy also has the potential to extend your marketing reach beyond where your direct mail and email marketing can ever go. It reaches both influencers</atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/nnmJD-RR1po/getting-word-out-7-tips-for-promoting.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=nnmJD-RR1po:PpNbh2aTozI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=nnmJD-RR1po:PpNbh2aTozI:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=nnmJD-RR1po:PpNbh2aTozI:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=nnmJD-RR1po:PpNbh2aTozI:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=nnmJD-RR1po:PpNbh2aTozI:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=nnmJD-RR1po:PpNbh2aTozI:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=nnmJD-RR1po:PpNbh2aTozI:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/nnmJD-RR1po" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/10/getting-word-out-7-tips-for-promoting.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-4388203138442028549</guid><pubDate>Tue, 28 Sep 2010 19:59:00 +0000</pubDate><atom:updated>2010-10-18T13:51:10.687-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">social media marketingi</category><category domain="http://www.blogger.com/atom/ns#">Facebook</category><category domain="http://www.blogger.com/atom/ns#">LinkedIn</category><category domain="http://www.blogger.com/atom/ns#">Twitter</category><title>Twitter, Facebook or LinkedIn? What's the Right Social Media Fit for Your Business?</title><atom:summary>Thinking of investing in social media but struggling to know where to start? 
According to a December 2009 survey by Ad-ology, 46% of small business owners said they wish they knew more about social media. And, while coming up with a social media strategy is one thing (the resources at the end of this article provide pointers on this), it also helps to have a basic understanding of what each of </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/3wsjf4vztZc/twitter-facebook-or-linkedin-whats.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=3wsjf4vztZc:n-8wS1v-iPI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=3wsjf4vztZc:n-8wS1v-iPI:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=3wsjf4vztZc:n-8wS1v-iPI:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=3wsjf4vztZc:n-8wS1v-iPI:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=3wsjf4vztZc:n-8wS1v-iPI:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=3wsjf4vztZc:n-8wS1v-iPI:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=3wsjf4vztZc:n-8wS1v-iPI:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/3wsjf4vztZc" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/09/twitter-facebook-or-linkedin-whats.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-5600827998180292815</guid><pubDate>Fri, 03 Sep 2010 15:23:00 +0000</pubDate><atom:updated>2010-10-18T13:51:20.947-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">search engine optimization</category><category domain="http://www.blogger.com/atom/ns#">get to the top of online search rankings</category><category domain="http://www.blogger.com/atom/ns#">online marketing</category><title>How to Make your Business Web Site More Prominent in an Online Search</title><atom:summary>The last few years has largely seen the demise of the published edition of the Yellow Pages (mine goes straight into the recycling bin) -- and the growth of Internet-based search tools.This is good news for small business owners -- if you can make your business listing stand out from the crowd.But, before you rush out to hire a search engine optimization consultant, consider these tips for making</atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/MVC86g4LdrU/how-to-make-your-business-web-site-more.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=MVC86g4LdrU:abhk1JP_fZA:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=MVC86g4LdrU:abhk1JP_fZA:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=MVC86g4LdrU:abhk1JP_fZA:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=MVC86g4LdrU:abhk1JP_fZA:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=MVC86g4LdrU:abhk1JP_fZA:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=MVC86g4LdrU:abhk1JP_fZA:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=MVC86g4LdrU:abhk1JP_fZA:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/MVC86g4LdrU" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/09/how-to-make-your-business-web-site-more.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-4383535439377112184</guid><pubDate>Mon, 16 Aug 2010 18:47:00 +0000</pubDate><atom:updated>2010-08-16T14:47:52.326-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">social media planning</category><category domain="http://www.blogger.com/atom/ns#">engaging with customers</category><category domain="http://www.blogger.com/atom/ns#">social media marketing</category><category domain="http://www.blogger.com/atom/ns#">using social media for results</category><title>How to Use Social Media to Engage with Customers, Market Your Business and Grow Foot-Traffic</title><atom:summary>We’ve all heard about the benefits of social media marketing as a tool for engaging with customers, building your brand, and increasing your business reach.  But just how is it done?
So many brands (big and small alike) make the mistake of using social media tools such as Twitter and Facebook for simply pushing messages out but not listening to or joining in the conversations that are going on. </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/8-CjhiV1KME/how-to-use-social-media-to-engage-with.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=8-CjhiV1KME:VpOvWYw8uAg:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=8-CjhiV1KME:VpOvWYw8uAg:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=8-CjhiV1KME:VpOvWYw8uAg:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=8-CjhiV1KME:VpOvWYw8uAg:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=8-CjhiV1KME:VpOvWYw8uAg:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=8-CjhiV1KME:VpOvWYw8uAg:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=8-CjhiV1KME:VpOvWYw8uAg:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/8-CjhiV1KME" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/08/how-to-use-social-media-to-engage-with.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-4511702203843964658</guid><pubDate>Fri, 06 Aug 2010 12:12:00 +0000</pubDate><atom:updated>2010-08-06T08:12:05.656-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">value proposition</category><category domain="http://www.blogger.com/atom/ns#">marketing message</category><category domain="http://www.blogger.com/atom/ns#">business marketing</category><title>Get the Attention of your Customers – 7 Tips for Creating a Marketing Message that Sticks</title><atom:summary>What’s your business marketing message? What do you tell your customers about your company, what it does, and why they should do business with you?
The fact is that many small businesses are confused about what their marketing message is and how they should communicate it to the outside world. 
You only need to look at the home page headlines or “About Us” sections of many business web sites and </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/sJauWmq6Prw/get-attention-of-your-customers-7-tips.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=sJauWmq6Prw:GuqqTTRnEuU:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=sJauWmq6Prw:GuqqTTRnEuU:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=sJauWmq6Prw:GuqqTTRnEuU:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=sJauWmq6Prw:GuqqTTRnEuU:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=sJauWmq6Prw:GuqqTTRnEuU:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=sJauWmq6Prw:GuqqTTRnEuU:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=sJauWmq6Prw:GuqqTTRnEuU:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/sJauWmq6Prw" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/08/get-attention-of-your-customers-7-tips.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-2254121330077758544</guid><pubDate>Mon, 26 Jul 2010 16:04:00 +0000</pubDate><atom:updated>2010-07-26T12:07:35.710-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">government marketing</category><category domain="http://www.blogger.com/atom/ns#">federal fiscal year end</category><category domain="http://www.blogger.com/atom/ns#">federal contracting</category><title>7 Marketing Tips for Getting Your Share of the Government’s Year-End Dollars</title><atom:summary>September 30th is the end of the federal government’s fiscal calendar and if you sell anything to Uncle Sam, you’ll know that the busy year-end buying season is almost upon us.
Having worked for several years for a government IT solutions provider, I can attest to the fact that there is nothing quite like the company-wide buzz that federal year-end generates as sales teams knuckle down for long </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/388e0SCOVzA/7-marketing-tips-for-getting-your-share.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://farm4.static.flickr.com/3129/2799103829_a4551f59cb_t.jpg" height="72" width="72" /><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=388e0SCOVzA:w1_mJG-sJMs:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=388e0SCOVzA:w1_mJG-sJMs:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=388e0SCOVzA:w1_mJG-sJMs:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=388e0SCOVzA:w1_mJG-sJMs:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=388e0SCOVzA:w1_mJG-sJMs:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=388e0SCOVzA:w1_mJG-sJMs:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=388e0SCOVzA:w1_mJG-sJMs:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/388e0SCOVzA" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/07/7-marketing-tips-for-getting-your-share.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-4315602612537732014</guid><pubDate>Wed, 14 Jul 2010 18:14:00 +0000</pubDate><atom:updated>2010-07-14T14:14:45.967-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">e-commerce</category><category domain="http://www.blogger.com/atom/ns#">make your web site social</category><category domain="http://www.blogger.com/atom/ns#">create a web site</category><category domain="http://www.blogger.com/atom/ns#">buld a web site</category><category domain="http://www.blogger.com/atom/ns#">how to build a business web site</category><category domain="http://www.blogger.com/atom/ns#">design a web site</category><title>5 Steps to Building a Business Web Site that is Social, Content-Rich, and E-Commerce Ready</title><atom:summary>Not long ago we used to ask the question “why put your business online”? Today, the question is nothing short of a no-brainer – the web expands your business reach.  It makes doing business with you easy and, thanks to blogging and online communities; the web quite literally puts a social and engaging face to your business.
That said, getting started is easier said than done. Choosing a web host,</atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/t8FlW6Pf9Mc/5-steps-to-building-business-web-site.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>3</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=t8FlW6Pf9Mc:nkQB0ifxwjA:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=t8FlW6Pf9Mc:nkQB0ifxwjA:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=t8FlW6Pf9Mc:nkQB0ifxwjA:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=t8FlW6Pf9Mc:nkQB0ifxwjA:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=t8FlW6Pf9Mc:nkQB0ifxwjA:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=t8FlW6Pf9Mc:nkQB0ifxwjA:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=t8FlW6Pf9Mc:nkQB0ifxwjA:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/t8FlW6Pf9Mc" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/07/5-steps-to-building-business-web-site.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-6948097053926850661</guid><pubDate>Wed, 30 Jun 2010 17:28:00 +0000</pubDate><atom:updated>2010-06-30T13:33:25.279-04:00</atom:updated><title>An Essential Checklist for Starting and Growing an Online Business</title><atom:summary>“I’m starting an online business – where do I start?”. It’s broad question, but is one that comes up repeatedly on small business forums and discussion boards.
Of course, an online business is merely a vehicle for the product or service you are selling. So starting a Web-based business – and making it a success – will take more than just “getting online”.  
There are two fundamental steps you </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/tDwns-ftp7s/essential-checklist-for-starting-and.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>1</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=tDwns-ftp7s:99fqUOvI3Lw:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=tDwns-ftp7s:99fqUOvI3Lw:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=tDwns-ftp7s:99fqUOvI3Lw:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=tDwns-ftp7s:99fqUOvI3Lw:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=tDwns-ftp7s:99fqUOvI3Lw:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=tDwns-ftp7s:99fqUOvI3Lw:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=tDwns-ftp7s:99fqUOvI3Lw:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/tDwns-ftp7s" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/06/essential-checklist-for-starting-and.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-487667454046819034</guid><pubDate>Mon, 21 Jun 2010 13:20:00 +0000</pubDate><atom:updated>2010-06-21T10:00:48.134-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">concession stands</category><category domain="http://www.blogger.com/atom/ns#">tax deductions</category><category domain="http://www.blogger.com/atom/ns#">customer appreciation</category><category domain="http://www.blogger.com/atom/ns#">local events</category><category domain="http://www.blogger.com/atom/ns#">summer marketing</category><title>5 Hot Small Business Summer Marketing Tips!</title><atom:summary>It may only seem five minutes ago that most of the country was deep in snow, but wouldn’t you know it, summer is here.And whether your small business serves the millions of vacationers that hit the nation’s parks, beaches and other vacation spots during the summer months, or you find that most of your customers head out of town for the duration - here are some tips (some of them tax deductible) </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/knXVTvNa0hY/5-hot-small-business-summer-marketing.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=knXVTvNa0hY:XUS_e23Y5iU:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=knXVTvNa0hY:XUS_e23Y5iU:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=knXVTvNa0hY:XUS_e23Y5iU:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=knXVTvNa0hY:XUS_e23Y5iU:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=knXVTvNa0hY:XUS_e23Y5iU:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=knXVTvNa0hY:XUS_e23Y5iU:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=knXVTvNa0hY:XUS_e23Y5iU:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/knXVTvNa0hY" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/06/5-hot-small-business-summer-marketing.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-118691291188016250</guid><pubDate>Mon, 07 Jun 2010 12:54:00 +0000</pubDate><atom:updated>2010-06-21T12:42:58.339-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">how businesses are using social media</category><category domain="http://www.blogger.com/atom/ns#">social media</category><category domain="http://www.blogger.com/atom/ns#">facebook fan page</category><category domain="http://www.blogger.com/atom/ns#">Twitter</category><category domain="http://www.blogger.com/atom/ns#">social media marketing</category><category domain="http://www.blogger.com/atom/ns#">small business</category><title>Social Media Marketing - No longer a question of "why?" but  "how?"</title><atom:summary>
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/xZvCkLDqdb0" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/06/social-media-marketing-no-longer.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-2877235346124421503</guid><pubDate>Mon, 24 May 2010 12:15:00 +0000</pubDate><atom:updated>2010-05-24T09:07:04.210-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">business marketing</category><category domain="http://www.blogger.com/atom/ns#">trade shows</category><category domain="http://www.blogger.com/atom/ns#">social media</category><category domain="http://www.blogger.com/atom/ns#">community outreach</category><title>Learning from, Engaging with, and Educating Customers – Marketing Tips from Award-Winning Small Business Owners</title><atom:summary>
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/X_K1KxGf69c" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/05/learning-from-engaging-with-and.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-223523864604966986</guid><pubDate>Sun, 02 May 2010 21:33:00 +0000</pubDate><atom:updated>2010-05-02T17:46:58.384-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">motivating employees</category><category domain="http://www.blogger.com/atom/ns#">working as a team</category><category domain="http://www.blogger.com/atom/ns#">team building</category><category domain="http://www.blogger.com/atom/ns#">employee benefits</category><category domain="http://www.blogger.com/atom/ns#">tips for team building</category><category domain="http://www.blogger.com/atom/ns#">employee recognition</category><title>10 Team Building Tips from the Real World of Small Business</title><atom:summary>
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/fDSoRasuq0U" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/05/10-team-building-tips-from-real-world.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-7019921582218190432</guid><pubDate>Mon, 19 Apr 2010 14:40:00 +0000</pubDate><atom:updated>2010-04-19T10:40:59.052-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">work at home tips</category><category domain="http://www.blogger.com/atom/ns#">time management</category><category domain="http://www.blogger.com/atom/ns#">managing home office</category><category domain="http://www.blogger.com/atom/ns#">home-based business</category><title>6 Tips for Juggling Home-Based Business Success with Home Life Busy-ness!</title><atom:summary>
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/icuYPBJPP0k" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/04/6-tips-for-juggling-home-based-business.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-7247465850192089513</guid><pubDate>Sun, 11 Apr 2010 13:14:00 +0000</pubDate><atom:updated>2010-04-11T09:16:53.174-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">team building</category><category domain="http://www.blogger.com/atom/ns#">brand building</category><category domain="http://www.blogger.com/atom/ns#">cakelove</category><title>Five Tips for Building your Small Business Brand Using its Best Advocate – You!</title><atom:summary>
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&lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=6vmbnHHdrNM:IkNf7IndHO4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=6vmbnHHdrNM:IkNf7IndHO4:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=6vmbnHHdrNM:IkNf7IndHO4:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=6vmbnHHdrNM:IkNf7IndHO4:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=6vmbnHHdrNM:IkNf7IndHO4:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?i=6vmbnHHdrNM:IkNf7IndHO4:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/AprilMarketingMusings?a=6vmbnHHdrNM:IkNf7IndHO4:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/AprilMarketingMusings?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/AprilMarketingMusings/~4/6vmbnHHdrNM" height="1" width="1"/&gt;</description><feedburner:origLink>http://april-marketing.blogspot.com/2010/04/five-tips-for-building-your-small.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-8376641589147042198.post-2115635572710372005</guid><pubDate>Fri, 26 Mar 2010 14:08:00 +0000</pubDate><atom:updated>2010-03-26T10:08:02.062-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">how to network</category><category domain="http://www.blogger.com/atom/ns#">business marketing</category><category domain="http://www.blogger.com/atom/ns#">schmoozing</category><category domain="http://www.blogger.com/atom/ns#">networking</category><title>Going Beyond the "Schmooze" - Making Networking Work for Your Business</title><atom:summary>The concept of "business networking" has developed quite a reputation  over the years. In the past, the term conjured up images of schmoozing  and self-serving businessmen at a private club. Today, however, most  business owners will all agree that networking is an essential part of  business strategy.

Why Business Networking Matters
  
For small business owners in particular, whose business is </atom:summary><link>http://feedproxy.google.com/~r/AprilMarketingMusings/~3/WmNAH7RmCwI/going-beyond-schmooze-making-networking.html</link><author>noreply@blogger.com (Caron Beesley, Owner, April Marketing)</author><thr:total>0</thr:total><description>&lt;div class="feedflare"&gt;
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