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    <id>tag:typepad.com,2003:weblog-129297</id>
    <updated>2009-11-29T17:19:38+10:30</updated>
    <subtitle>IT analysis, advice and opinion
 
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    <geo:lat>-34.868</geo:lat><geo:long>138.6235</geo:long><logo>http://aqualung.typepad.com/Sunrisesmall.jpg</logo><link rel="self" href="http://feeds.feedburner.com/Aqualung" type="application/atom+xml" /><feedburner:emailServiceId>Aqualung</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:browserFriendly>This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use.</feedburner:browserFriendly><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>Business names</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/HuoIVSFPWo0/business-names.html" />
        <link rel="replies" type="text/html" href="http://aqualung.typepad.com/aqualung/2009/11/business-names.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ceb8253ef012875ea70a5970c</id>
        <published>2009-11-29T17:19:38+10:30</published>
        <updated>2009-11-29T17:19:38+10:30</updated>
        <summary>Trying to think of a name for a new business I'm helping set up ... it's a difficult process because so much of the first impression is based on it. There is also the potential hazard of working up a...</summary>
        <author>
            <name>Ric</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Work" />
        
        
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&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Trying to think of a name for a new business I'm helping set up ... it's a difficult process because so much of the first impression is based on it. There is also the potential hazard of working up a great name and finding someone else already uses it, or something close to it.&lt;br /&gt;Short/long, what letter of the alphabet to start with, memorable, meaningful, descriptive, drop a syllable to be cute (or not), watch the language - I'm having fun! I'm coming up with a list that hopefully my colleague and I can reach some agreement on - wish me luck!&amp;nbsp; &lt;br /&gt;&lt;br /&gt;&lt;div class="zemanta-pixie"&gt;&lt;img class="zemanta-pixie-img" alt="" src="http://img.zemanta.com/pixy.gif?x-id=f43e0bf9-0622-8e90-bfb0-e14a35d000a5" /&gt;&lt;/div&gt;&lt;/p&gt;&lt;/div&gt;
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    <link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-nc-sa/2.0/" /><feedburner:origLink>http://aqualung.typepad.com/aqualung/2009/11/business-names.html</feedburner:origLink></entry>
    <entry>
        <title>Using Amazon EC2 to Thwart Crappy Internal IT Services</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/YqctgJ55qyA/using-amazon-ec2-to-thwart-crappy-internal-it-services.html" />
        <link rel="replies" type="text/html" href="http://aqualung.typepad.com/aqualung/2009/11/using-amazon-ec2-to-thwart-crappy-internal-it-services.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ceb8253ef012875c4fa77970c</id>
        <published>2009-11-22T20:31:01+10:30</published>
        <updated>2009-11-22T20:31:01+10:30</updated>
        <summary>Let me reiterate that all three of the above uses may have put me in direct violation of my corporate IT policies. And let me also state that ultimately I found a job at a firm where internal IT sees...</summary>
        <author>
            <name>Ric</name>
        </author>
        
        
<content type="html" xml:lang="en-AU" xml:base="http://aqualung.typepad.com/aqualung/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;blockquote&gt;Let me reiterate that all three of the above uses &lt;span style="text-decoration: line-through;"&gt;may have&lt;/span&gt; &lt;span style="color: rgb(0, 0, 0);"&gt;put me in direct violation of my corporate IT policies. And let me also state that ultimately I found a job at a firm where internal IT sees their job as helping the business units get crap done. If you are an IT professional and you find your self thinking, “damn, I have to make sure I restrict my users from all of these crafty uses of EC2″ then, &lt;strong&gt;&lt;span style="color: rgb(153, 51, 0);"&gt;jackass,you are the problem with your firm’s IT department&lt;/span&gt;&lt;/strong&gt;. If you see your job as stopping users then you are a useless burden on your firm and you should be not only fired, but spat upon. The way to prevent users from doing these, and other “shadow IT” behaviors is to &lt;strong&gt;&lt;span style="color: rgb(153, 51, 0);"&gt;provide the IT services that help your users be awesom&lt;span style="color: rgb(153, 51, 0);"&gt;e&lt;/span&gt;&lt;/span&gt;&lt;span style="color: rgb(153, 51, 0);"&gt;!&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/blockquote&gt;&#xD;
&#xD;
&lt;p&gt;&lt;small&gt;via &lt;a href="http://www.cerebralmastication.com/?p=391"&gt;www.cerebralmastication.com&lt;/a&gt;&lt;/small&gt;&lt;/p&gt;&#xD;
&#xD;
So - IT folks, are you the solution or the problem? If internal IT isn't supporting the business then it doesn't deserve its job ... &#xD;
&#xD;
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    <link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-nc-sa/2.0/" /><feedburner:origLink>http://aqualung.typepad.com/aqualung/2009/11/using-amazon-ec2-to-thwart-crappy-internal-it-services.html</feedburner:origLink></entry>
    <entry><title type="text">My Blue Camo Sprints [Flickr]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/hWtE8mU5Jzs/" /><category term="vibram" /><category term="fivefingers" /><author><name>ric.hayman</name><uri>http://www.flickr.com/people/rhayman/</uri></author><updated>2009-11-20T02:56:34-08:00</updated><id>tag:flickr.com,2005:/photo/4118894431</id><link rel="license" type="text/html" href="http://creativecommons.org/licenses/by/2.0/deed.en" /><content type="html">&lt;p&gt;&lt;a href="http://www.flickr.com/people/rhayman/"&gt;ric.hayman&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/rhayman/4118894431/" title="My Blue Camo Sprints"&gt;&lt;img src="http://farm3.static.flickr.com/2722/4118894431_be9333454f_m.jpg" width="240" height="180" alt="My Blue Camo Sprints" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Bought these Vibram Five Fingers shoes from City Sports 5th Avenue NY&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/hWtE8mU5Jzs" height="1" width="1"/&gt;</content><dc:date.Taken>2009-11-20T20:12:46-08:00</dc:date.Taken><feedburner:origLink>http://www.flickr.com/photos/rhayman/4118894431/</feedburner:origLink><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://feedproxy.google.com/~r/Aqualung/~5/1_1XSwaPQqA/4118894431_8b3213ec77_o.jpg" length="0" type="image/jpeg" /><feedburner:origEnclosureLink>http://farm3.static.flickr.com/2722/4118894431_8b3213ec77_o.jpg</feedburner:origEnclosureLink></entry><entry>
        <title>James Governor's Monkchips » Jumping Off IBM Connect 09: looking back</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/V74sW3JNOao/james-governors-monkchips-jumping-off-ibm-connect-09-looking-back.html" />
        <link rel="replies" type="text/html" href="http://aqualung.typepad.com/aqualung/2009/11/james-governors-monkchips-jumping-off-ibm-connect-09-looking-back.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ceb8253ef012875ba2858970c</id>
        <published>2009-11-20T09:56:10+10:30</published>
        <updated>2009-11-20T09:56:10+10:30</updated>
        <summary>The Redmonk guys were all at IBM's Connect event. Among other things, James' take-away was IBM is confident. Mills is confident. SWG is confident. It really showed through at Connect this year. via www.redmonk.com James and I have discussed in...</summary>
        <author>
            <name>Ric</name>
        </author>
        
        
<content type="html" xml:lang="en-AU" xml:base="http://aqualung.typepad.com/aqualung/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;The Redmonk guys were all at IBM's Connect event. Among other things, James' take-away was&#xD;
&lt;blockquote&gt;IBM is confident. Mills is confident. SWG is confident. It &lt;em&gt;really&lt;/em&gt; showed through at Connect this year.&lt;/blockquote&gt;&#xD;
&#xD;
&lt;p&gt;&lt;small&gt;via &lt;a href="http://www.redmonk.com/jgovernor/2009/11/19/jumping-off-ibm-connect-09-looking-back/"&gt;www.redmonk.com&lt;/a&gt;&lt;/small&gt;&lt;/p&gt;&#xD;
&#xD;
James and I have discussed in the past IBM's seeming inability to capitalise on its software assets (notably the Lotus stuff around Quickr and Connections and the Rational tools) - that certainly seems to have changed.  &#xD;
&#xD;
&lt;blockquote&gt;IBM is RedMonk’s biggest client.&lt;/blockquote&gt;&#xD;
&#xD;
I think Redmonk might be confident too ...&#xD;
&#xD;
&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=V74sW3JNOao:R5h2OiIn6-g:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=V74sW3JNOao:R5h2OiIn6-g:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=V74sW3JNOao:R5h2OiIn6-g:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=V74sW3JNOao:R5h2OiIn6-g:KwTdNBX3Jqk"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=V74sW3JNOao:R5h2OiIn6-g:KwTdNBX3Jqk" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=V74sW3JNOao:R5h2OiIn6-g:3QFJfmc7Om4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=V74sW3JNOao:R5h2OiIn6-g:3QFJfmc7Om4" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=V74sW3JNOao:R5h2OiIn6-g:YwkR-u9nhCs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=YwkR-u9nhCs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=V74sW3JNOao:R5h2OiIn6-g:4UxdibBH6L4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=V74sW3JNOao:R5h2OiIn6-g:4UxdibBH6L4" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/V74sW3JNOao" height="1" width="1"/&gt;</content>


    <link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-nc-sa/2.0/" /><feedburner:origLink>http://aqualung.typepad.com/aqualung/2009/11/james-governors-monkchips-jumping-off-ibm-connect-09-looking-back.html</feedburner:origLink></entry>
    <entry>
        <title>AVC.com is a "small blog" ...</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/_FiIuoBWaCw/avccom-is-a-small-blog.html" />
        <link rel="replies" type="text/html" href="http://aqualung.typepad.com/aqualung/2009/11/avccom-is-a-small-blog.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ceb8253ef0120a6b57102970b</id>
        <published>2009-11-19T21:50:21+10:30</published>
        <updated>2009-11-19T21:55:52+10:30</updated>
        <summary>I love it that Fred Wilson still thinks of his AVC as a small blog (I know what he means, but I think he compares it to aggregation sites and the relatively few "monster" blogs) - I'd be pretty staggered...</summary>
        <author>
            <name>Ric</name>
        </author>
        
        
<content type="html" xml:lang="en-AU" xml:base="http://aqualung.typepad.com/aqualung/">I love it that &lt;a href="http://www.twitter.com/fredwilson"&gt;Fred Wilson&lt;/a&gt; still thinks of his AVC as a small blog (I know what he means, but I think he compares it to aggregation sites and the relatively few "monster" blogs) - I'd be pretty staggered if I could get one-tenth of his traffic! I'm certainly not surprised that people get value from it ... &lt;br&gt;&lt;br&gt;&lt;blockquote&gt;Hacker News has sent 5x the traffic that TechMeme has sent. I believe that is because TechMeme is largely focused on large professional blog networks and mainstream media whereas Hacker News is peer produced and links out to small blogs like this one all the time&lt;/blockquote&gt;&lt;br&gt;&lt;br&gt;&lt;p&gt;&lt;small&gt;from &lt;a href="http://www.avc.com/a_vc/2009/11/anatomy-of-a-big-day-on-avc.html%20"&gt;Anatomy of a Big Day on AVC&lt;/a&gt; &lt;br&gt;&lt;/small&gt;&lt;/p&gt;&lt;br&gt;&lt;br&gt;&lt;div class="zemanta-pixie"&gt;&lt;img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=d751f7ac-26c5-877f-8712-dced37be3231"&gt;&lt;/img&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=_FiIuoBWaCw:tcFdqT-qIw4:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=_FiIuoBWaCw:tcFdqT-qIw4:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=_FiIuoBWaCw:tcFdqT-qIw4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=_FiIuoBWaCw:tcFdqT-qIw4:KwTdNBX3Jqk"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=_FiIuoBWaCw:tcFdqT-qIw4:KwTdNBX3Jqk" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=_FiIuoBWaCw:tcFdqT-qIw4:3QFJfmc7Om4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=_FiIuoBWaCw:tcFdqT-qIw4:3QFJfmc7Om4" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=_FiIuoBWaCw:tcFdqT-qIw4:YwkR-u9nhCs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=YwkR-u9nhCs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=_FiIuoBWaCw:tcFdqT-qIw4:4UxdibBH6L4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=_FiIuoBWaCw:tcFdqT-qIw4:4UxdibBH6L4" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/_FiIuoBWaCw" height="1" width="1"/&gt;</content>


    <link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-nc-sa/2.0/" /><feedburner:origLink>http://aqualung.typepad.com/aqualung/2009/11/avccom-is-a-small-blog.html</feedburner:origLink></entry>
    <entry><title type="text">Bern fountain detail [Flickr]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/vCEi846HHNI/" /><category term="fountain" /><category term="bern" /><author><name>ric.hayman</name><uri>http://www.flickr.com/people/rhayman/</uri></author><updated>2009-11-06T22:01:24-08:00</updated><id>tag:flickr.com,2005:/photo/4081665591</id><link rel="license" type="text/html" href="http://creativecommons.org/licenses/by/2.0/deed.en" /><content type="html">&lt;p&gt;&lt;a href="http://www.flickr.com/people/rhayman/"&gt;ric.hayman&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/rhayman/4081665591/" title="Bern fountain detail"&gt;&lt;img src="http://farm3.static.flickr.com/2497/4081665591_1cb9f12a54_m.jpg" width="180" height="240" alt="Bern fountain detail" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/vCEi846HHNI" height="1" width="1"/&gt;</content><dc:date.Taken>2009-09-26T22:45:00-08:00</dc:date.Taken><feedburner:origLink>http://www.flickr.com/photos/rhayman/4081665591/</feedburner:origLink><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://feedproxy.google.com/~r/Aqualung/~5/QIRO3vKsZD4/4081665591_a2c7bda8a1_o.jpg" length="0" type="image/jpeg" /><feedburner:origEnclosureLink>http://farm3.static.flickr.com/2497/4081665591_a2c7bda8a1_o.jpg</feedburner:origEnclosureLink></entry><entry><title type="text">River Aare, Bern [Flickr]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/Pwh8RTlOKLE/" /><category term="river" /><category term="bern" /><category term="aare" /><author><name>ric.hayman</name><uri>http://www.flickr.com/people/rhayman/</uri></author><updated>2009-11-06T22:01:20-08:00</updated><id>tag:flickr.com,2005:/photo/4082426270</id><link rel="license" type="text/html" href="http://creativecommons.org/licenses/by/2.0/deed.en" /><content type="html">&lt;p&gt;&lt;a href="http://www.flickr.com/people/rhayman/"&gt;ric.hayman&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/rhayman/4082426270/" title="River Aare, Bern"&gt;&lt;img src="http://farm3.static.flickr.com/2438/4082426270_f208cef8cb_m.jpg" width="240" height="180" alt="River Aare, Bern" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/Pwh8RTlOKLE" height="1" width="1"/&gt;</content><dc:date.Taken>2009-09-26T20:57:41-08:00</dc:date.Taken><feedburner:origLink>http://www.flickr.com/photos/rhayman/4082426270/</feedburner:origLink><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://feedproxy.google.com/~r/Aqualung/~5/aYdH-HSpIZM/4082426270_4436d4460d_o.jpg" length="0" type="image/jpeg" /><feedburner:origEnclosureLink>http://farm3.static.flickr.com/2438/4082426270_4436d4460d_o.jpg</feedburner:origEnclosureLink></entry><entry><title type="text">The Sphinx, Jungfraujoch [Flickr]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/tWILg6vwcnM/" /><category term="snow" /><category term="sphinx" /><category term="switzerland" /><category term="jungfraujoch" /><author><name>ric.hayman</name><uri>http://www.flickr.com/people/rhayman/</uri></author><updated>2009-11-06T22:01:16-08:00</updated><id>tag:flickr.com,2005:/photo/4082426176</id><link rel="license" type="text/html" href="http://creativecommons.org/licenses/by/2.0/deed.en" /><content type="html">&lt;p&gt;&lt;a href="http://www.flickr.com/people/rhayman/"&gt;ric.hayman&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/rhayman/4082426176/" title="The Sphinx, Jungfraujoch"&gt;&lt;img src="http://farm3.static.flickr.com/2592/4082426176_cf38985131_m.jpg" width="180" height="240" alt="The Sphinx, Jungfraujoch" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/tWILg6vwcnM" height="1" width="1"/&gt;</content><dc:date.Taken>2009-09-24T20:12:08-08:00</dc:date.Taken><feedburner:origLink>http://www.flickr.com/photos/rhayman/4082426176/</feedburner:origLink><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://feedproxy.google.com/~r/Aqualung/~5/nOSnOhPt6nc/4082426176_3ec5f435c5_o.jpg" length="0" type="image/jpeg" /><feedburner:origEnclosureLink>http://farm3.static.flickr.com/2592/4082426176_3ec5f435c5_o.jpg</feedburner:origEnclosureLink></entry><entry><title type="text">Sculpture in the Ice Castle, Jungfraujoch [Flickr]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/GhqrS5PUdag/" /><category term="sculpture" /><category term="ice" /><category term="switzerland" /><category term="jungfraujoch" /><author><name>ric.hayman</name><uri>http://www.flickr.com/people/rhayman/</uri></author><updated>2009-11-06T22:01:12-08:00</updated><id>tag:flickr.com,2005:/photo/4082426096</id><link rel="license" type="text/html" href="http://creativecommons.org/licenses/by/2.0/deed.en" /><content type="html">&lt;p&gt;&lt;a href="http://www.flickr.com/people/rhayman/"&gt;ric.hayman&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/rhayman/4082426096/" title="Sculpture in the Ice Castle, Jungfraujoch"&gt;&lt;img src="http://farm3.static.flickr.com/2475/4082426096_ddffc09410_m.jpg" width="240" height="180" alt="Sculpture in the Ice Castle, Jungfraujoch" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/GhqrS5PUdag" height="1" width="1"/&gt;</content><dc:date.Taken>2009-09-24T19:57:16-08:00</dc:date.Taken><feedburner:origLink>http://www.flickr.com/photos/rhayman/4082426096/</feedburner:origLink><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://feedproxy.google.com/~r/Aqualung/~5/x2Id4l6cTys/4082426096_cb25545c2d_o.jpg" length="0" type="image/jpeg" /><feedburner:origEnclosureLink>http://farm3.static.flickr.com/2475/4082426096_cb25545c2d_o.jpg</feedburner:origEnclosureLink></entry><entry>
        <title>I've been a little quiet lately ...</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/1DhDArSZKZs/ive-been-a-little-quiet-lately-.html" />
        <link rel="replies" type="text/html" href="http://aqualung.typepad.com/aqualung/2009/10/ive-been-a-little-quiet-lately-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ceb8253ef0120a5ee5e5e970b</id>
        <published>2009-10-17T09:26:57+10:30</published>
        <updated>2009-10-17T09:26:57+10:30</updated>
        <summary>.... mainly because I'm travelling in Europe at the moment. If you're interested, I've been updating friends by email, and I'm putting those emails on Tumblr, starting here; and photos on Flickr in this group ....</summary>
        <author>
            <name>Ric</name>
        </author>
        
        
<content type="html" xml:lang="en-AU" xml:base="http://aqualung.typepad.com/aqualung/">.... mainly because I'm travelling in Europe at the moment. If you're interested, I've been updating friends by email, and I'm putting those emails on Tumblr, &lt;a href="http://ric-aqualung.tumblr.com/post/215006516/first-installment-of-holiday-updates"&gt;starting here&lt;/a&gt;; and photos on Flickr &lt;a href="http://www.flickr.com/photos/rhayman/sets/72157622321991846/"&gt;in this group&lt;/a&gt; ....&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=1DhDArSZKZs:otxV09WH47k:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=1DhDArSZKZs:otxV09WH47k:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=1DhDArSZKZs:otxV09WH47k:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=1DhDArSZKZs:otxV09WH47k:KwTdNBX3Jqk"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=1DhDArSZKZs:otxV09WH47k:KwTdNBX3Jqk" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=1DhDArSZKZs:otxV09WH47k:3QFJfmc7Om4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=1DhDArSZKZs:otxV09WH47k:3QFJfmc7Om4" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=1DhDArSZKZs:otxV09WH47k:YwkR-u9nhCs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=YwkR-u9nhCs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=1DhDArSZKZs:otxV09WH47k:4UxdibBH6L4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=1DhDArSZKZs:otxV09WH47k:4UxdibBH6L4" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/1DhDArSZKZs" height="1" width="1"/&gt;</content>


    <link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-nc-sa/2.0/" /><feedburner:origLink>http://aqualung.typepad.com/aqualung/2009/10/ive-been-a-little-quiet-lately-.html</feedburner:origLink></entry>
    <entry>
        <title>The Prime Minister, climate change and social media</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/f7pn2mz97iU/i-was-one-of-twenty-people-who-subscribed-to-the-prime-ministers-blog-and-commented-on-his-climate-change-post-that-were-sel.html" />
        <link rel="replies" type="text/html" href="http://aqualung.typepad.com/aqualung/2009/08/i-was-one-of-twenty-people-who-subscribed-to-the-prime-ministers-blog-and-commented-on-his-climate-change-post-that-were-sel.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ceb8253ef0120a4e29e6a970b</id>
        <published>2009-08-11T13:10:07+09:30</published>
        <updated>2009-08-12T16:36:30+09:30</updated>
        <summary> Rudd's response/summary is here I was one of twenty people who subscribed to the Prime Minister's blog and commented on his climate change post that were selected 'randomly' to participate in a Web chat on the topic. While some...</summary>
        <author>
            <name>Ric</name>
        </author>
        
        
<content type="html" xml:lang="en-AU" xml:base="http://aqualung.typepad.com/aqualung/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&amp;lt;update&amp;gt;&lt;a href="http://www.pm.gov.au/node/6103" title="PM's summary"&gt; Rudd's response/summary is here&lt;/a&gt;&amp;lt;/update&amp;gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;I was one of twenty people who subscribed to the &lt;a href="http://www.pm.gov.au/PM_Connect/PMs_Blog" id="n5qk" title="Rudd's blog"&gt;Prime Minister's blog&lt;/a&gt; and commented on his &lt;a href="http://www.pm.gov.au/PM_Connect/PMs_Blog/Climate_Change_Blog" id="r47y" title="Rudd's original climate change post"&gt;climate change post&lt;/a&gt; that were selected 'randomly' to participate in a Web chat on the topic. While some have expressed some doubt about the randomness, my inclusion would seem to argue in its favour ...&lt;/p&gt;&lt;br&gt;The raw &lt;a href="http://www.pm.gov.au/node/6102" id="n7av" title="web chat transcript"&gt;transcript of the chat is here&lt;/a&gt;; Rudd has summarised the chat in an email to blog subscribers, but as yet I haven't found it on the web ... will link here when I do. One of the participants has &lt;a href="http://blogs.news.com.au/couriermail/greenblog/index.php/couriermail/comments/one_thing_is_clear_kevin_rudd_cant_type/" id="kc0p" title="Readfearn's post"&gt;blogged it already&lt;/a&gt; (and notes Kevin Rudd's typing skills), as has Craig Thomler &lt;a href="http://egovau.blogspot.com/2009/08/pm-launches-first-direct-web-chat.html" id="z:bq" title="Craig's post on the PM's chat"&gt;on his eGovAU blog&lt;/a&gt;.&lt;br&gt;&lt;br&gt;My take?&lt;br&gt;&lt;br&gt;First, given the low baseline, I'm reasonably happy with Rudd's attempts at 'social media' - it's a bit of a trick trying to keep a conversation with the nation's leader from getting out of hand, so I understand the restriction on participation, and the moderation. These are early steps, and I hope Rudd is watching the success of &lt;a href="http://www.katelundy.com.au/" id="ihe:" title="Senator Kate Lundy's site"&gt;Kate Lundy's efforts&lt;/a&gt; in the same direction (although it's probably easier for Kate than Kevin, given the relative profiles/workloads!), because I think that direction will ultimately bring greater results.&lt;br&gt;&lt;br&gt;Second, I was pleasantly surprised that the chat itself didn't descend into either a spin-fest or an all-out brawl - there were elements of contention (not a bad thing) and some 'party line' stuff from Kevin, but all in all it wasn't too problematic. Given the time limits, there were understandably some questions and statements "baked earlier", most of which were worthwhile and took advantage of the chat being recorded for later reference. Once those were out of the way, there was more of a discussion between the attendees, with Rudd manfully attempting to keep up, despite that lack of typing skill :). &lt;br&gt;&lt;br&gt;Third, I think there were some good ideas surfaced, and I think Rudd can take a couple of things out of the discussion:&lt;br&gt;&lt;ul&gt;&#xD;
&lt;li&gt;our performance/commitment at Copenhagen is symbolically important, and the outcomes from it are practically important &lt;/li&gt;&#xD;
&lt;li&gt;the necessity for action on climate change is not universally accepted in Australia&lt;/li&gt;&#xD;
&lt;li&gt;the arguments for taking action should focus more on benefits of a lower-carbon lifestyle, rather than the cost of the transition&lt;/li&gt;&#xD;
&lt;li&gt;the science is still important, but we know enough to justify action to reduce carbon emissions (this is probably the most contentious point of the discussion)&lt;/li&gt;&#xD;
&lt;/ul&gt;&#xD;
&lt;br&gt;There are some criticisms:&lt;br&gt;&lt;ul&gt;&#xD;
&lt;li&gt;as Graham Readfearn pointed out &lt;a href="http://twitter.com/readfearn/statuses/3238566557" id="nblu" title="Readfearn tweet"&gt;in a tweet today&lt;/a&gt;, Rudd avoided any discussion about coal&lt;/li&gt;&#xD;
&lt;li&gt;he seemed inclined to bring the discussion back to energy efficiency (possibly because that's where the Government has some stories to tell) - not a bad thing on its own, but the conversation covered much more ground than that&lt;/li&gt;&#xD;
&lt;li&gt;there has been some suggestion that the participation was weighted towards those who support action on climate change rather than sceptics - I don't know whether the "random" selection was, and I don't know what the proportion of sceptics to believers is in the general population, so I can't comment either way. What I do know is that my selection argues randomness, and there were sceptics involved, so it wasn't a "climate change love-in" &lt;/li&gt;&#xD;
&lt;/ul&gt;&#xD;
 &lt;br&gt;&lt;br&gt;I will confess that I was as interested in the "open government", "social media" aspect of this chat as I was in the actual climate change discussion (I said I must have been a random inclusion!) - and I think it was a great attempt at opening up the conversation. Could it be better? Yes, but Rudd seems to realise that these are essential steps to remaining relevant to the public, and I hope he has been encouraged to take some further steps - my advice would be for him to talk to people like &lt;a href="http://pipka.org/blog/2009/07/13/gov-2-0-where-to-begin-part-3-of-3/" id="d_vx" title="Pia on Government 2.0"&gt;Pia Waugh&lt;/a&gt; (currently assisting Kate Lundy's effort), &lt;a href="http://www.acidlabs.org/2009/08/11/australia-and-government-2-0-not-quite-right/" id="slbg" title="Stephen Collins on Open Government"&gt;Stephen Collins&lt;/a&gt;, &lt;a href="http://www.headshift.com/au/2009/08/dont-short-change-online-citiz.php" id="dir4" title="James on online citizenship"&gt;James Dellow&lt;/a&gt;, &lt;a href="http://egovau.blogspot.com/" id="n:a3" title="Craig's eGov blog"&gt;Craig Thomler&lt;/a&gt; and a bunch of people involved with the &lt;a href="http://groups.google.com.au/group/gov20canberra?hl=en-GB" id="qg7x" title="Gov2.0 discussion group"&gt;Gov2.0Australia&lt;/a&gt; discussion group.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=f7pn2mz97iU:Id8sD1QE0QE:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=f7pn2mz97iU:Id8sD1QE0QE:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=f7pn2mz97iU:Id8sD1QE0QE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=f7pn2mz97iU:Id8sD1QE0QE:KwTdNBX3Jqk"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=f7pn2mz97iU:Id8sD1QE0QE:KwTdNBX3Jqk" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=f7pn2mz97iU:Id8sD1QE0QE:3QFJfmc7Om4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=f7pn2mz97iU:Id8sD1QE0QE:3QFJfmc7Om4" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=f7pn2mz97iU:Id8sD1QE0QE:YwkR-u9nhCs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=YwkR-u9nhCs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=f7pn2mz97iU:Id8sD1QE0QE:4UxdibBH6L4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=f7pn2mz97iU:Id8sD1QE0QE:4UxdibBH6L4" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/f7pn2mz97iU" height="1" width="1"/&gt;</content>


    <link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-nc-sa/2.0/" /><feedburner:origLink>http://aqualung.typepad.com/aqualung/2009/08/i-was-one-of-twenty-people-who-subscribed-to-the-prime-ministers-blog-and-commented-on-his-climate-change-post-that-were-sel.html</feedburner:origLink></entry>
    <entry>
        <title>Agile or plastic?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/E_SOxRC1QQI/agile-or-plastic.html" />
        <link rel="replies" type="text/html" href="http://aqualung.typepad.com/aqualung/2009/07/agile-or-plastic.html" thr:count="2" thr:updated="2009-07-22T22:35:33+09:30" />
        <id>tag:typepad.com,2003:post-6a00d8341ceb8253ef0115712d9674970c</id>
        <published>2009-07-22T16:36:26+09:30</published>
        <updated>2009-07-22T16:36:27+09:30</updated>
        <summary>Last weekend I was reading an article on the human brain in the local dead-tree newspaper magazine insert (currently available online, too) and was struck by the concept of plasticity. In the case of the article it was particularly neuroplasticity,...</summary>
        <author>
            <name>Ric</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Architecture" />
        
        
<content type="html" xml:lang="en-AU" xml:base="http://aqualung.typepad.com/aqualung/">&lt;p&gt;Last weekend I was reading an article on the human brain in the local dead-tree newspaper magazine insert (currently &lt;a href="http://www.news.com.au/adelaidenow/story/0,22606,25795133-5018662,00.html"&gt;available online&lt;/a&gt;, too) and was struck by the concept of plasticity. In the case of the article it was particularly &lt;a href="http://en.wikipedia.org/wiki/Neuroplasticity"&gt;neuroplasticity&lt;/a&gt;, but my interest moved onto the applicability of the idea to organisations. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Achieving business "agility" is a hot topic in IT architecture and in management circles at the moment - that hopefully via some application of architectural thinking and some nifty software our organisation will be better placed to respond to changing business conditions, opportunities and threats. Agility is something I believe is possible with a well-executed &lt;a href="http://en.wikipedia.org/wiki/Service-oriented_architecture"&gt;SOA&lt;/a&gt; strategy for instance, but I wonder whether an &lt;a href="http://en.wikipedia.org/wiki/Enterprise_architecture"&gt;enterprise architecture&lt;/a&gt; should be more concerned with agility, or plasticity.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this context, what do I mean by "plasticity"? When talking about the brain, plasticity refers to the permanent and ongoing changes as a result of new experiences - as the above article suggests: my brain has been changed permanently by writing that last sentence, and yours has been changed by reading it. An organisation is not a sentient being of itself, but it is made up of humans, all with "plastic" brains - so the organisation's plasticity is potentially an aggregation of the people within it, and their changing experiences, and those individual neurological differences that impact on the work going on there. &lt;/p&gt;&lt;p&gt;Plasticity strikes me as being a longer-term effect than agility, which is more reactive (and not necessarily permanent). When looking at architectural abstractions, agility seems to come as a result of a tactical implementation of an architectural pattern like SOA, whereas permanent, foundational changes in the organisation's "brain" should come as a result of a more strategic and high-level enterprise model that offers an organisation the ability to continue growing and adapting over a much longer period than the next quarterly report to shareholders. &lt;/p&gt;&lt;p&gt;The strategic importance of the concept is this: agility won't happen unless you do something to enable it; but plasticity happens without any effort on your part - and the resulting "brain" may be sub-optimal without the guidance of a framework designed to develop the organisation into something better than it is now.&lt;/p&gt;&lt;p&gt;Of course, it's not a question of agile OR plastic - just as SOA can fit usefully into a more abstract enterprise architecture, an organisation can be both agile and plastic. I believe it needs to be both if it wants to last.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;     &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=E_SOxRC1QQI:MwXiHemvKq0:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=E_SOxRC1QQI:MwXiHemvKq0:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=E_SOxRC1QQI:MwXiHemvKq0:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=E_SOxRC1QQI:MwXiHemvKq0:KwTdNBX3Jqk"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=E_SOxRC1QQI:MwXiHemvKq0:KwTdNBX3Jqk" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=E_SOxRC1QQI:MwXiHemvKq0:3QFJfmc7Om4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=E_SOxRC1QQI:MwXiHemvKq0:3QFJfmc7Om4" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=E_SOxRC1QQI:MwXiHemvKq0:YwkR-u9nhCs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=YwkR-u9nhCs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=E_SOxRC1QQI:MwXiHemvKq0:4UxdibBH6L4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=E_SOxRC1QQI:MwXiHemvKq0:4UxdibBH6L4" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/E_SOxRC1QQI" height="1" width="1"/&gt;</content>


    <link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-nc-sa/2.0/" /><feedburner:origLink>http://aqualung.typepad.com/aqualung/2009/07/agile-or-plastic.html</feedburner:origLink></entry>
    <entry>
        <title>the process</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/s4dzpcovQHI/the-process.html" />
        <link rel="replies" type="text/html" href="http://aqualung.typepad.com/aqualung/2009/06/the-process.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ceb8253ef0115718ec80e970b</id>
        <published>2009-06-30T21:24:25+09:30</published>
        <updated>2009-07-16T13:56:50+09:30</updated>
        <summary>This post is really just a summary of what tools I'll be using for the time being, both for the administration of the business and its execution. Google Apps Mail, calendaring, contacts and simple, shareable documents are all hosted by...</summary>
        <author>
            <name>Ric</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Work" />
        
        
<content type="html" xml:lang="en-AU" xml:base="http://aqualung.typepad.com/aqualung/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;span style="font-family: Trebuchet MS;"&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;This post is really just a summary of what tools I'll be using for the time being, both for the administration of the business and&amp;nbsp;its execution.&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;Google Apps&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Mail, calendaring, contacts&amp;nbsp;and simple, shareable documents are all hosted by &lt;a href="http://www.google.com/apps/intl/en/business/details.html"&gt;Google Apps for your Domain&lt;/a&gt;&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;Accounting&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Provided by &lt;a href="http://www.saasu.com/"&gt;Saasu&lt;/a&gt;, also hosted. Financial transactions, invoices, purchases and simple inventory in the cloud&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;Modelling&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;&lt;a class="zem_slink" href="http://en.wikipedia.org/wiki/The_Open_Group_Architecture_Framework" rel="wikipedia" title="The Open Group Architecture Framework"&gt;TOGAF&lt;/a&gt;, &lt;a class="zem_slink" href="http://en.wikipedia.org/wiki/Business_Process_Modeling_Notation" rel="wikipedia" title="Business Process Modeling Notation"&gt;BPMN&lt;/a&gt;, standard and customised &lt;a class="zem_slink" href="http://en.wikipedia.org/wiki/Unified_Modeling_Language" rel="wikipedia" title="Unified Modeling Language"&gt;UML&lt;/a&gt; modelling&amp;nbsp;and more: Enterprise Architect&amp;nbsp;by &lt;a href="http://www.sparxsystems.com.au/"&gt;Sparxsystems&lt;/a&gt; - a comprehensive tool at a great price ... AND it's Australian!&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;For outlining and brainstorming: &lt;a href="http://freemind.sourceforge.net/"&gt;Freemind&lt;/a&gt; (I'm using the v0.9 beta) - a clean, easy to use mindmapping tool; free and open-source&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;Office tools&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Documents/spreadsheet/&lt;wbr&gt;presentation:&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;span&gt;&lt;font size="2"&gt;Google&amp;nbsp;Docs, &lt;a class="zem_slink" href="http://www.openoffice.org/" rel="homepage" title="OpenOffice.org"&gt;Openoffice.org&lt;/a&gt;, MS Office&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Browser: Firefox&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Mail client: Web, Thunderbird&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;strong&gt;&lt;font size="2"&gt;Communication&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Voice: the &lt;a href="callto://+61407791216"&gt;mobile phone&lt;/a&gt; and &lt;a href="callto://ric.hayman"&gt;Skype&lt;/a&gt;&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;IM: Skype, &lt;a class="zem_slink" href="http://www.google.com/talk/" rel="homepage" title="Google Talk"&gt;Google Talk&lt;/a&gt; and &lt;a href="http://twitter.com/aqualung"&gt;Twitter&lt;/a&gt;&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Text: &lt;a href="http://www.typepad.com/"&gt;Typepad&lt;/a&gt; (this blog), shared Google Docs&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Images: &lt;a href="http://www.flickr.com/photos/rhayman/"&gt;Flickr&lt;/a&gt;, &lt;a href="http://www.istockphoto.com/"&gt;iStockphoto&lt;/a&gt;&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Presentations: &lt;a href="http://www.slideshare.net/ric_aqualung"&gt;Slideshare&lt;/a&gt;&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Some kind of landing page will be forthcoming, but for the foreseeable future this blog will continue to be the main vehicle for long-form information about the venture.&lt;br&gt;&lt;br&gt;It will be obvious to you all that I am fairly committed to the cloud - for accessibility as well as cost reasons. I also suspect that these various providers will do a better job of back-up and recovery than I would :)&lt;br&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;span style="font-family: Trebuchet MS;"&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;See also:&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ul style="font-family: Trebuchet MS;"&gt;&lt;li style="font-family: inherit;"&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;&lt;a href="http://aqualung.typepad.com/aqualung/2009/06/the-plunge.html"&gt;the plunge&lt;/a&gt;&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style="font-family: inherit;"&gt;&lt;a href="http://aqualung.typepad.com/aqualung/2009/06/the-purpose.html"&gt;the purpose&lt;/a&gt;&lt;/li&gt;
&lt;li style="font-family: inherit;"&gt;&lt;a href="http://aqualung.typepad.com/aqualung/2009/06/the-plan.html"&gt;the plan&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;span&gt;&lt;font size="2"&gt;the pitch&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href="http://aqualung.typepad.com/.a/6a00d8341ceb8253ef0115718ed851970b-pi" style="display: inline;"&gt;&lt;img  alt="Achurch_logo_tiny" class="at-xid-6a00d8341ceb8253ef0115718ed851970b " src="http://aqualung.typepad.com/.a/6a00d8341ceb8253ef0115718ed851970b-800wi" title="Achurch_logo_tiny" border="0"&gt;&lt;/a&gt; &lt;/p&gt;









































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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/s4dzpcovQHI" height="1" width="1"/&gt;</content>


    <link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-nc-sa/2.0/" /><feedburner:origLink>http://aqualung.typepad.com/aqualung/2009/06/the-process.html</feedburner:origLink></entry>
    <entry>
        <title>the plan</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/BsNYeyYF_9A/the-plan.html" />
        <link rel="replies" type="text/html" href="http://aqualung.typepad.com/aqualung/2009/06/the-plan.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ceb8253ef011570998ac4970c</id>
        <published>2009-06-30T21:20:41+09:30</published>
        <updated>2009-06-30T21:28:32+09:30</updated>
        <summary>market Who do I sell to? Fortunately the skills and experience involved are reasonably transferable between industries; however it makes sense to start where I know the milieu best - the wine industry. This is where I'm already known and...</summary>
        <author>
            <name>Ric</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Work" />
        
        
<content type="html" xml:lang="en-AU" xml:base="http://aqualung.typepad.com/aqualung/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;span style="font-family: Trebuchet MS;"&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;market&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;/span&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Who do I sell to? Fortunately the skills and experience involved are reasonably transferable between industries; however it makes sense to start where I know the milieu best - the wine industry. This is where I'm already known and where my most recent experience lies, and is where my initial efforts will be directed. Ultimately I would like a range of clients, including other industries - here in &lt;a class="zem_slink" href="http://en.wikipedia.org/wiki/Adelaide" rel="wikipedia" title="Adelaide"&gt;Adelaide&lt;/a&gt; that probably means wine, mining and government. However - I have a freshly-renewed passport and the kids are adults ... so (within reason) I am not geographically constrained. If somebody wants to get me there (and back!) I'm able to travel - cultural fit is the only uncertainty (I'm English-speaking and Caucasian, but don't hold that against me) - and anybody who knows me knows that online and virtual is where I live, so we can save the earth while collaborating if that's what you're comfortable with.  &lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;product&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Essentially - words. Discussion, advice, presentations, reports, blog posts, tweets ... I talk, I write, I draw diagrams with boxes and lines. Behind the words is a smart mind, a bunch of experience and knowledge of business - all the better to help you figure out what, if any, technology you can put to good use, and how.&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;price&lt;/font&gt; &lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Where I'd like to get to is to have clients pay me a portion of the value I generate, rather than charge some periodic rate, because this moves the discussion from cost to value, which I think is a better model. At this stage there are a couple of things that prevent that:&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;ul&gt;&#xD;
&lt;li style="margin-left: 15px;"&gt;&lt;span&gt;&lt;font size="2"&gt;as a new business it is difficult to forecast how much value will be generated for clients - like task estimation in projects, a track record makes it easier for both parties, and it's not there yet&lt;/font&gt;&lt;/span&gt;&lt;/li&gt;&#xD;
&lt;li style="margin-left: 15px;"&gt;&lt;span&gt;&lt;font size="2"&gt;I suspect there are plenty of prospective clients who are still uncomfortable with the idea of an unknown commitment, even if the judgment around how much value is generated is with them&lt;/font&gt;&lt;/span&gt;&lt;/li&gt;&#xD;
&lt;li style="margin-left: 15px;"&gt;&lt;span&gt;&lt;font size="2"&gt;there is uncertainty about the timeframes over which value will be realised and quantified, so it can be a little open-ended for both parties (and there is a certain revenue imperative at my end!)&lt;/font&gt;&lt;/span&gt;&lt;/li&gt;&#xD;
&lt;/ul&gt;&#xD;
&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;So, while keeping that goal in mind I have decided to start out with a time and materials model ... and right now the rate is $AU125/hour (or $AU1000/day) plus taxes and expenses.&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;As always, comments and questions welcome ...&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;See also:&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ul style="font-family: Trebuchet MS;"&gt;&lt;li style="font-family: inherit;"&gt;&lt;a href="http://aqualung.typepad.com/aqualung/2009/06/the-plunge.html"&gt;the plunge&lt;/a&gt;&lt;/li&gt;&#xD;
&lt;li style="font-family: inherit;"&gt;&lt;a href="http://aqualung.typepad.com/aqualung/2009/06/the-purpose.html"&gt;the purpose&lt;/a&gt;&lt;/li&gt;&#xD;
&lt;li style="font-family: inherit;"&gt;&lt;a href="http://aqualung.typepad.com/aqualung/2009/06/the-process.html"&gt;the process&lt;/a&gt;&lt;/li&gt;&#xD;
&lt;li&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;span&gt;&lt;font size="2"&gt;the pitch&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&#xD;
&lt;/ul&gt;&#xD;
&lt;p&gt;&lt;a href="http://aqualung.typepad.com/.a/6a00d8341ceb8253ef0115718eda2f970b-pi" style="display: inline;"&gt;&lt;img alt="Achurch_logo_tiny" border="0" class="at-xid-6a00d8341ceb8253ef0115718eda2f970b " src="http://aqualung.typepad.com/.a/6a00d8341ceb8253ef0115718eda2f970b-800wi" title="Achurch_logo_tiny"&gt;&lt;/img&gt;&lt;/a&gt; &lt;/p&gt;&#xD;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/BsNYeyYF_9A" height="1" width="1"/&gt;</content>


    <link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-nc-sa/2.0/" /><feedburner:origLink>http://aqualung.typepad.com/aqualung/2009/06/the-plan.html</feedburner:origLink></entry>
    <entry>
        <title>the purpose</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Aqualung/~3/-7Loiyn99xE/the-purpose.html" />
        <link rel="replies" type="text/html" href="http://aqualung.typepad.com/aqualung/2009/06/the-purpose.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ceb8253ef011570998a48970c</id>
        <published>2009-06-30T21:15:55+09:30</published>
        <updated>2009-06-30T21:27:29+09:30</updated>
        <summary>Briefly stated, the purpose of achurch &amp; associates is to help make your business better. Now I KNOW that sounds a bit trite, so let's parse it: help I've got experience in fast food, selling, the factory floor and (mainly)...</summary>
        <author>
            <name>Ric</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Work" />
        
        
<content type="html" xml:lang="en-AU" xml:base="http://aqualung.typepad.com/aqualung/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-family: Trebuchet MS; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Briefly stated, the purpose of &lt;span style="color: #0000bf; font-family: Courier;"&gt;achurch &amp;amp; associates&lt;/span&gt; is to help make your business better. Now I KNOW that sounds a bit trite, so let's parse it:&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;help&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;&lt;a href="http://www.linkedin.com/in/richayman"&gt;I've got experience&lt;/a&gt; in fast food, selling, the factory floor and (mainly) information systems. I have qualifications in marketing and finance, and 25 years of implementing business software ... I can help. But I can't do it for you - you need to participate in your own redemption! So I'll help you figure out how your business might work better than it does now - and just like your accountant, lawyer and engineer I come to the table with a particular "technical" skill set, centred in practical uses for information technology.&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;make&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;this is a verb - there needs to be some activity come out of it all. An idea only becomes an innovation when it is actioned and implemented; advice only becomes beneficial when it is followed by action. My stock in trade is mainly words, but there will be some about implementation.&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;your&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;it's your business, and it's different from everybody else's in a number of significant ways (it's also similar to everybody else's in a lot of others - but if you aren't different in some way, you can't compete on anything but price - and that's not where you want to be). It's also your responsibility and your decision to accept or reject my advice, and it's your idea of "success" that matters with the outcomes.&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;business&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;hobbies are fun, and I'm happy to compare notes on leisure activities any time ... but we're talking about a business here, not a science project, and there are some particular outcomes to business activities that are important ... and they usually revolve around value in some way.&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;strong&gt;&lt;span&gt;&lt;font size="2"&gt;better&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;this is your definition - what "better" means to you is what counts, and if we can't agree on that I'll walk away - no harm no foul. I don't know everything and I can't do everything, so even if we agree on "better", if I don't think I can help I'll walk away - no harm no foul. In that case if I know somebody else who CAN help you, I'll introduce you to them - no obligation involved.&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;/span&gt; &lt;/div&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;Comments and questions are welcomed ... &lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;br&gt;&lt;span style="font-family: Trebuchet MS;"&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;See also:&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ul style="font-family: Trebuchet MS;"&gt;&lt;li style="font-family: inherit;"&gt;&lt;a href="http://aqualung.typepad.com/aqualung/2009/06/the-plunge.html"&gt;the plunge&lt;/a&gt;&lt;/li&gt;&#xD;
&lt;li&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;&lt;a href="http://aqualung.typepad.com/aqualung/2009/06/the-plan.html"&gt;the plan&lt;/a&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&#xD;
&lt;li style="font-family: inherit;"&gt;&lt;a href="http://aqualung.typepad.com/aqualung/2009/06/the-process.html"&gt;the process&lt;/a&gt;&lt;/li&gt;&#xD;
&lt;li&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;div&gt;&lt;span&gt;&lt;font size="2"&gt;the &lt;/font&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px;"&gt;&lt;span&gt;&lt;font size="2"&gt;pitch&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&#xD;
&lt;/ul&gt;&#xD;
&lt;p&gt;&lt;a href="http://aqualung.typepad.com/.a/6a00d8341ceb8253ef0115718ed40a970b-pi" style="display: inline;"&gt;&lt;img alt="Achurch_logo_tiny" border="0" class="at-xid-6a00d8341ceb8253ef0115718ed40a970b " src="http://aqualung.typepad.com/.a/6a00d8341ceb8253ef0115718ed40a970b-800wi" title="Achurch_logo_tiny"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt; &lt;/p&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=-7Loiyn99xE:PdgRVoXH7Bg:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=-7Loiyn99xE:PdgRVoXH7Bg:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=-7Loiyn99xE:PdgRVoXH7Bg:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=-7Loiyn99xE:PdgRVoXH7Bg:KwTdNBX3Jqk"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=-7Loiyn99xE:PdgRVoXH7Bg:KwTdNBX3Jqk" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=-7Loiyn99xE:PdgRVoXH7Bg:3QFJfmc7Om4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=-7Loiyn99xE:PdgRVoXH7Bg:3QFJfmc7Om4" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=-7Loiyn99xE:PdgRVoXH7Bg:YwkR-u9nhCs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?d=YwkR-u9nhCs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/Aqualung?a=-7Loiyn99xE:PdgRVoXH7Bg:4UxdibBH6L4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/Aqualung?i=-7Loiyn99xE:PdgRVoXH7Bg:4UxdibBH6L4" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/Aqualung/~4/-7Loiyn99xE" height="1" width="1"/&gt;</content>


    <link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-nc-sa/2.0/" /><feedburner:origLink>http://aqualung.typepad.com/aqualung/2009/06/the-purpose.html</feedburner:origLink></entry>
 
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