Now available at Arandell is soft Touch UV. It can be applied in either a spot or flood application.

In a spot application, it could be used to emphasis a texture on your cover. 

The soft touch is a unique UV finish that delivers the feel and appearance of velvet on your project.

It was great seeing you at the DGA conference in mid-January. Since there were many attendees at the show, I wanted to make sure that all of your questions about our effective communication competencies were answered.

As you may already know, Arandell Corporation is well known as a high end, premier catalog printer in the catalog industry. While that is still the core of our business we also offer many multi-channel strategies. Arandell offers a value added services that creates sales. We are an extension of your brand.

Whatever you need to succeed, we have the tools and the team to get it done.

• Asset Management
• List Management
• Mailing Strategies
• Paper Management
• Digital Catalog
• iPad App
• QR Codes

If you would like further information, or if we can answer any questions, please complete the short form and we will promptly be in contact with you.

An easy way to catch the eye of your customer is by amping up your cover appeal.  It is universally known that the cover page is the most important one of a catalog.  An enticing or strong cover could mean the difference between the customer placing an order or using the paper to fuel the fireplace.

There is a simple acronym – REDD – to keep in mind when deciding on your cover page.

Managing promotional offers and making sure they are well balanced within your catalog circulation, your e-mails and your on line ads is a critical part of getting your marketing mix right.

Do you need deeply discounted offers to get customers to buy? Deep offers have two big negatives; First, you have the margin hit of giving deep discounts. Second, you train the customers to wait for the big offer because they know the deep discount coupon is coming. One alternative is to wean your customers away from waiting for the big offer by giving them a series of much smaller discounts so that they learn to expect frequent but not such dramatic discounts.

Will customers buy at full retail? Not if you’ve trained them to expect discounts. I’m a big customer at Borders and now wait for the discount coupon because I buy so frequently their is always a discount coupon in my mail box. And now that I’m a “platinum” member and get an extra 10% off, I really am torn about buying at a regular bookstore because now I’ve come to expect 33% and 10% off on every purchase at Borders. I even buy the Sunday New York Times there to save $2.00. But the upside to Borders of the continuous stream of e-mail coupons is that I’m loyal to their discounted prices. Note that Borders did file for bankruptcy this month.

Can you send more frequent e-mails to your buyers who have responded to e-mails? One of the big trends that is emerging is that smart marketers are segmenting out the buyers who have responded to e-mail offers and are sending them more frequent e-mails than to their entire file of e-mail addresses. You can ramp up greatly the frequency of e-mailing coupons and promotional codes to those customers who have responded to them in the past—a discount buyer is a discount buyer. I’ve also noticed, going back to my Borders example, that as soon as I use a Borders coupon I get an immediate series of fresh coupons over the next one to two weeks.

So you should segment out responders to your promotional offers and hit them up frequently with more offers and even set up a separate stream of e-mails to buyer’s right after they have made a purchase. It is an old truth in direct marketing that people are happiest with you right after they have purchased something. So right after they buy is the best time to ask them to buy again!

Should each catalog have an offer? If you’ve trained your customers that you give them frequent offers, then you run the risk if you send them a catalog without an offer that your response will suffer.

Do you have the same risk with behavioral targeted ads? Probably much less so, because the ads are going out to your web site traffic which is a mix of previous buyers and non-buyers rather than to your own buyers. So the ads are being broadcast to a different population. So with on line ads you can test ads with and without an offer.

What about giving offers to your entire e-mail list? How can you limit the risk? One technique is to broadcast strong offers to your e-mail list that hasn’t made a purchase in over a year. These people are essentially dormant, so it can be worth your while to reactivate them using a strong e-mail offer.

So here are some rules to consider to help manage your multichannel promotional offers:

The holidays mean happiness in any language!

2012 promises to be a busy year for Arandell with lots of exciting new services/offerings and events in the planning stages. Be sure check back for updates.

If you have any suggestions or requests for future blog posts, please send an Email . We thank you for all of your feedback so far and look forward to adding more in 2012.

According to the PRC order, the Commission stated that it would “apply its interpretation of the causal nexus of ‘due to’ to evaluate the remanded Exigent Request if the Postal Service wished to pursue it. The Postal Service, however, “has not provided all of the information necessary for the Commission to evaluate the Exigent Request.” What’s more, Postmaster General Patrick Donahoe yesterday said that the USPS won’t be be providing the requested information.

End of Exigency Once and For All?
So is the exigency case once and for all stone-cold dead? Not quite. It’s still on the table because the PRC has not dismissed it. But it can’t proceed in its current state. So it remains essentially in limbo. And with no intent of filing the required information, the USPS is standing behind its promise to take no further action on the case. As we’ve stated in the past about the case, we must take PMG Donahoe’s word on this, and he continues to say he has no intent to follow through with an exigency increase, but at the same time, doesn’t want the case thrown out altogether, pending what comes out of Congress in legislation to save the USPS.

In its original exigency filing last year, the USPS sought $2.3 billion in additional revenue and an approximately 5%, on average, rate hike.

If you have any questions contact:
Don Landis
VP of Postal and Government Affairs
Arandell Corporation

Yesterday, the Postal Regulatory Commission issued an order requiring the US Postal Service to complete the submission of its entire case to the PRC. Per the PRC order, this includes “all information, materials, and testimony on which the Postal Service would rely to demonstrate that its Exigent Request satisfies the causal nexus of ‘due to,’ as interpreted by the Commission” – “due to” referring to the impact of the 2008 recession.

According to the PRC order, the Commission stated that it would “apply its interpretation of the causal nexus of ‘due to’ to evaluate the remanded Exigent Request if the Postal Service wished to pursue it. The Postal Service, however, “has not provided all of the information necessary for the Commission to evaluate the Exigent Request.” What’s more, Postmaster General Patrick Donahoe yesterday said that the USPS won’t be be providing the requested information.

End of Exigency Once and For All?
So is the exigency case once and for all stone-cold dead? Not quite. It’s still on the table because the PRC has not dismissed it. But it can’t proceed in its current state. So it remains essentially in limbo. And with no intent of filing the required information, the USPS is standing behind its promise to take no further action on the case. As we’ve stated in the past about the case, we must take PMG Donahoe’s word on this, and he continues to say he has no intent to follow through with an exigency increase, but at the same time, doesn’t want the case thrown out altogether, pending what comes out of Congress in legislation to save the USPS.

In its original exigency filing last year, the USPS sought $2.3 billion in additional revenue and an approximately 5%, on average, rate hike.

If you have any questions contact:

Don Landis
VP of Postal and Government Affairs
Arandell Corporation

Arandell, North America’s premier offset printing company, announces they have advanced a partnership with Jim Coogan, President of Catalog Marketing Economics, to complement Arandell’s Marketing Services. Mr. Coogan’s primary focus will be consulting customers on the core competencies of circulation planning for catalogs, project management of catalog circulation, analysis, planning and control of catalog campaigns.

“Jim brings over 30 years of circulation experience to his consulting role at Arandell,” asserts Jim Treis, Arandell Executive Vice President of Sales and Marketing. “Leveraging his strengths and providing effective solutions to our customers will give our sales team an even greater advantage in the marketplace and allow us to explore new business development opportunities.”

Currently, President of Catalog Marketing Economics, Coogan represents the Arandell team with intentions of helping Arandell customers identify the actions that will immediately and measurably improve the their catalog’s circulation results. “Arandell has always been known as a leader in the print industry and I am proud to be joining such a reputable organization,” states Coogan. “I look forward to the opportunity and plan on contributing to the suite of marketing services offered by Arandell.”

About Arandell

Founded in 1922 and based in Menomonee Falls, WI, Arandell provides high-quality premedia, printing, mailing, distribution, list management, database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell’s client-focused associates work hard to deliver expert solutions that go far beyond expectations. Visit Arandell’s CataBlog for the latest multichannel marketing news. 

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For additional information contact:

Gary Sierzchulski
Vice President of Arandell Marketing Solutions
Phone: 800.558.8724
Email: GASierzchulski@Arandell.com

Arandell Marketing Services provides insightful catalog circulation planning built on extensive hands-on experience.　

The printed catalog can be your most successful means for driving sales. Although the role of the catalog has gone through tremendous change in the last several years, successful companies still recognize its importance in this multichannel environment. Whether you’ve been mailing for many years now, are new to the catalog channel, or are looking to expand your online business, let Arandell Marketing Services assist you with achieving your goals.

Arandell Marketing Services provides insightful catalog circulation planning built on extensive hands-on experience. We listen to your needs, divulge honest yet unbiased feedback, and work within your budget to deliver the results you want.

The catalog circulation is the most important variable in a catalog’s success. Good circulation planning is the difference between business success and failure. Top management at catalog companies need to sleep at night knowing that their catalog dollars are being spent wisely.

Expectations

When we manage your circulation planning, your merge, your list acquisition, your virtual catalog and your mobile Apps, you will see the ROI. We have over 30 years in Catalog Circulation Planning experience. We have the formulas in place to make you a profit.

Objective:

The goal is to optimize your top line revenue and bottom line profit. You’ll be kept up-to-date on your catalog’s progress every step of the way. At Arandell we go beyond and we are happy to meet with you and your staff to present catalog marketing and circulation results, share ideas, answer questions, and discuss future plans.

Our analysis identifies the “needle-movers” which are those actions that will immediately and measurably improve the circulation results. Contact us today for a catalog consultation and find out how our affordable catalog marketing solutions can help you cut costs, boost sales, and meet your strategic objectives.

When a catalog’s circulation is healthy, the business is healthy.
Finding the best circulation is the key for most catalogs.
When circulation is healthy, profits are healthy and catalogers mail more, profitably.

To inquire about a consultation, please compete the form below or contact GarySierzchulski at 866.834.5611