Recent Publications

• Modeling firm heterogeneity in corporate social performance and financial performance

  February 1, 2016 / Theory

   

• The general theory of culture, entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the United States

  October 17, 2015 / Culture, Innovation

   
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  Consuming Alone: Broadening Putnam’s “Bowling Alone” Thesis

  September 1, 2015 / Consumer behavior, Publication

  Despite the popularity of Wi-Fi technologies and social networks, many residents in developed nations are more socially isolated than a few decades ago. Applying fuzzy-set qualitative comparative analysis (fs/QCA), using […]

   
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  Grabbing Readers: How to Focus Your Paper’s Title and Contents on Its Major Theoretical Contribution Rather than the Local Context of the Study

  August 26, 2015 / Publication

   

• Executives’ Tools for Making Tough Decisions Competently: Assessing the Value of Product Portfolio Planning Methods, Devil’s Advocacy, Group Discussion, Weighting Priorities, and Evidenced-Based Information

  August 14, 2015 / Publication

   
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  Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science

  June 15, 2015 / Publication, Research

   
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  Heuristics-in-use in industrial interfirm-collaborating clusters

  May 6, 2015 / Industrial marketing

   

• Woodside on Holbrook Ch. 23

  April 24, 2015 / Research

   

• Tiger Woods, Nike, and I are (not) best friends: how brand’s sports sponsorship in social-media impacts brand consumer’s congruity and relationship quality

  April 17, 2015 / Advertising, Consumer behavior, Media

   
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  Applying Configurational Theory to Build a Typology of Ethnocentric Consumers

  April 15, 2015 / Consumer behavior, Theory