Archipress & Design | Design, Printing, Marketing Blog

Virtual QR Code Supermarket in Korean Subway - Tesco

2012-06-19T14:12:00.001-04:00

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J. C. Penney Santa Tags

2012-06-19T14:11:00.001-04:00

Top Brochure Printing Mistakes

2012-06-19T10:49:00.000-04:00

Top Brochure Printing Mistakes To Avoid
..because printing is permanent.

Using brochures as a marketing and promotional means is a great printing idea. Unlike other printing options brochure printing is relatively cheaper and can fit all the information needed to persuade your audience, from pictures, benefits, products offered and more. No wonder they've been around for such a long time.

There are times that when creating a brochure the point or basis for the brochure becomes vague and disoriented. For informational purposes I have gathered a list of the most common mistakes that could be prevented during brochure printing. Note: before a brochure is sent to proofreading, final checking, and final printing it still may not stop some badly written brochure printing mistakes. Keep reading so you don't make the same mistakes.

• Mistake 1: Including information that are of very little relevance to the target market.

• Mistake 2: Contact information is overlooked on the brochure. Regardless of how unique your layout design is or how beautifully worded your content is by overlooking the most important thing- having your prospects contact you- you will still most likely not get a sale out of it. Your contact information should be clear and visible on the brochure however not distracting.

• Mistake 3: Information overload. Brochures are meant for informational purposes however adding too much information may bore the reader. Keeping the content interesting and knowledgeable is key.

The Future of Print?

2012-06-15T17:21:00.001-04:00

The Future of Print depends on whom you ask!

Ask people in the Print Industry, they will tell you that `print will be around forever`. Go and ask a school student and you get a entirely different opinion. Look at these figures about the future generation's opinion on print's role in communication:

Interesting information

It took `radio` 38 years to reach 50 million people
It took `television` 13 years to reach 50 million people
It took the `Internet` 4 years to reach 50 million people
It took the `iPod` 3 years to reach 50 million people
It took the `iPad` ? years to reach 50 million people

Plus;

`Facebook` added 100 million users in 9 months
`iPhone` application downloads hit 1 billion in 9 months
`The Twitter` followers for Ashton Kutcher and Ellen DeGeneres exceeds the entire population of Ireland, Norway and Panama

Inbound vs Outbound Marketing

2012-06-11T11:56:00.000-04:00

Inbound and outbound marketing techniques are crucial to your company's success; however as times change one is becoming more important in the industry than the other. I will start by reviewing these two marketing processes to help get the picture flowing.

Inbound marketing focuses on consumers finding you. Outbound marketing focuses on paying to broadcast your message to find consumers who will listen to you.

The inbound marketing approach is significantly less expensive than outbound marketing.

Inbound marketing strategies include:

inbound marketing strategies

• Social media marketing

• Blogging and content marketing

• Podcasts

• White papers

• Ebooks

• Infographics

• Search engine optimization (SEO)

• Pay per click (PPC) advertising

Outbound marketing strategies include:

• Print ads

• TV ads

• Banner ads

• Trade shows

• Telemarketing

• Cold calling

• Press releases

• Trade shows

• Email marketing

• Direct mail

Some interesting stats from Voltier Digital:

• 44% of direct mail is never opened, so it’s a waste of time, postage, and trees.

• 86% of people skip through television commercials.

• 91% of email users have opted out of company email that they had previously subscribed to.
• 84% of 25-to-34 year olds have left a favorite website because of an “irrelevant or intrusive ad”.

• The cost per lead in outbound marketing is 62% more than for inbound marketing.

Nonetheless, You can be reassured that print will never go out of business. So can you guess which strategy is in the lead?

Another Reason to Include QR Codes

2012-05-24T13:18:00.001-04:00


QR code art Macys

You probably know what Quick Response (QR) codes are, and you've seen them all over the place. They're posted up at your favorite restaurants with a "scan me" text beside them or hanging at the front door of a nearby store telling you to "scan for a coupon" or "review us on Yelp".

The new marketing trend includes having QR codes inside product documentation. For example, you may find that a company wants you to scan a QR code to watch an instructional video or read the terms and restrictions. QR codes are seen in print material everywhere from business cards to banners to brochures.

So why should you put a QR code on your print material? These little black and white barcode icons can be a great Marketing tool for your business. A QR code can contain all of your important contact details and easily allow the scannee to scan your code and automatically add you as a contact on their smart phone. If placed on business cards believe it or not they serve an important purpose. Business cards can easily get lost in translation so adding a QR code
encourages the act of scanning and saving your business's contact information immediately as opposed to later where chances are the business card can get lost.

Other great reasons to include a QR code on your next print material:

- CREATE and share special text messages with customers

- SEND your customer to a web page for extra information or goodies

- SHARE your location with your shops coordinates

- ENCOURAGE the act of saving calendar entries and contact card information such as phone numbers emails etc.

- UNIVERSAL can be scanned with most smartphones

- FREE & EASY individuals and companies can create them easily and for FREE.

- CUSTOMIZABLE high error level tolerance allows QR codes to be altered into images. For example the McDonalds hand shaped QR code.


QR code art School of Rock

If you decide you would rather leave it to the professionals for a custom QR art code and printing project our in-house programming department and years of expertise mean the best option when it comes to color, paper quality and on-time delivery. Our industry veterans can handle even your most complex printing and design projects.

Archipress and Design, Inc. is a professional printing company in Miami fl. We offer quality printing and design services and specialize in Direct Mailing services Brochures Postcards Flyers Booklets and many other printing and design projects. Contact us for assistance inquiries or quotes. 1-877-447-2347

Google Adopts a Penguin?

2012-05-23T15:03:00.001-04:00

Google Penguin Update

Thanks to a "Penguin", Google's latest update to advancing its Search Engine Results Page (SERP) is not fiction any longer. So who's Penguin? Just like Spiderman or Batman Google has dubbed the designer of the new-found algorithm 'Penguin'. What should you be asking yourself in regards to the Penguin Update.

The good news? It will greatly promote sites with high quality content and the end-user will have a greater search results experience. The bad news? If your business website, blog,etc includes Duplicate Content, Keyword Stuffing, Comment Spamming, or Spun Content then you should have noticed your site lower rank on Google's SERP.

While being on the first page of Google might be synonymous as to being on the front page of the Miami Herald Companies should not forget about creating promotions through Direct Mail.

Many businesses know that direct mail is a great way to deepen customer loyalty and increase front-of-mind awareness. When you’re ready to launch a direct mail campaign, the place to start is at our print shop. We are experts at creating super successful direct mail materials because we know what it takes to “wow” your customers and prospects. Plus, we have the staff, equipment, and mailing knowledge to take your direct mail campaign from concept to completion.

Worried about traceability? Adding a QR code to any project not only is a great way to track who is interested in more information about your product but is a great way to engage with your customers. Learn more about QR Codes on our website by visiting our QR Code Essentials page.

Archipress and Design, Inc. is a professional printing company in miami fl. We offer quality printing and design services and specialize in Direct Mailing services Brochures Postcards Flyers Booklets and many other projects. Contact us for assistance or inquiries.

Will you be Printing In-House or Outsourcing Your Printing?

2012-05-23T11:39:00.000-04:00

Will you be Printing in-house on your inkjet or laser printer or Outsourcing your printing?

When Printing is this Affordable at Archipress and Design.. Why NOT?

Are you looking to promote your business and increase your clientele with top quality printing services? Need to get the word out about your business? Archipress & Design print shop in Miami, FL is perfect for short-run, variable data and print-on-demand projects where quality and time is of the essence. Take advantage of our multiple digital printing options. When you need small quantities, a fast turnaround or customized print media contact us ! We are Always Making an ImPression

A little about us: We are a Printing Company in Miami, Specializing in Flyers Booklets Envelopes Business Cards Door Hangers Newsletter Letterheads Catalogs Business Forms Brochures Postcards and more! We have been in the printing industry for about 20 years. We are a reliable Miami print shop with very happy customers. Let us give a personal response to your most specific questions.

Not located in Miami? Thats OK We Ship !

Call us 1-877-447-2347 or 305-259-1815
1000 free business cards and brochures (restrictions apply)

We are giving away 1000 Free Business Cards & Brochures!
Request a Quote today or email us at info@archipress-inc.com for more information.

4 Great Tips For Creating Your Company Logo

2012-05-16T09:54:00.003-04:00

The case may be that you've set up your company and now are looking to create a unique logo that will attract future clients, or your possibly looking to revamp your old logo to create a more welcoming and secure feel to the brand. As a growing business we have been through the creation logo process and business identity creation. We have accumulated some great tips to help you started:

One Size Fits All- After creating your drafts of logo ideas select the logo that looks good large or small. In the end this will allow for more variety in your printed materials and ads.
Have you heard of the acronym KIS. In this case try to Keep It Simple. Your logo doesn't have to look fancy to grab attention. Take for instance logos like that of IBM and Apple. Their logos are simple but memorable.
Don't go color crazy! Limit your logos to two or three colors of ink. The downfall of having too many ink colors in your company's logo is the unnecessary circumstances that may arise on your printing budget and not to mention that the logo might actually look distracting, rather than distinctive. A nice-looking, two-color logo will give you the professional look you want at a reasonable price.
Use standard ink colors. Custom-mixed inks cost more, and many standard ink colors offer just as unique and professional a look as their more expensive, custom-mixed cousins.

If you decide you would rather leave it to the professionals. Our in-house programming department and years of expertise mean the best option when it comes to color, paper quality and on-time delivery. Our industry veterans can handle even your most complex projects.
See more great ideas like this! Click here to visit the Archipress and Design, Inc. Ideas Collection. Send this article to a friend

Connect With Us:

Archipress and Design is a printing company located in miami, fl 33186. We specialize in quality products for business cards, flyers, brochures, postcards, door hangers and more. Give us a call for a quote or to simply show your appreciation. 305.259.1815 or 1-877-447-2347.

5 Useful Business Card Tips!

2012-05-14T10:53:00.000-04:00

Business cards may be small, but their impact is huge. A business card plays a very important part in making a lasting impression upon those you do business with. When choosing a business card, don’t go cheap. Remember you are representing yourself and cheap, pixel-ed, unprofessional business cards can give the wrong first look. Why not consider a 10¢, 15¢, or 20¢ business card that would really wow a customer and add to their overall good impression?

For your Printing services finding the most competitive printer in your area can be easy with the use of the internet. When creating your business cards and sending them off to print don't forget to add these simple guidelines:

Feature your company name on the business card, with your name and title smaller. Add your company logo (it will help people associate your name with the product you are selling).
List your phone, fax, and email address. Your personal cell phone number should be given to your prospect in verbal terms, when necessary.
One Word: Full-color printing! It adds that dramatic impact to the look of your business card. However, if your business card printing budget doesn’t support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper.
Keep in mind to add to the backside of your business card. Don't leave it blank it can be an important place to add sales and marketing information, your mission statement, a map and location, or photos of your products.
Business cards are one of the top tools for marketing yourself today. The time and effort you spend creating and printing excellent business cards will pay off in future dividends.

Visit us for more Marketing Tips, Design Tips, Tech Tips, and Print Tips

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Do Your SWOT

2011-07-07T10:57:00.000-04:00

It sounds like a painful physical exercise, but it is not. A SWOT is a very important analysis every company should do before starting any marketing efforts. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The SWOT allows you to delve deeply into the company and discover what’s going on inside, as well as see how outside factors are impacting the company.

STRENGThS ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________	WEAKNESSES ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________
OPPORTUNITIES ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________	THREATS ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________

Companies should get in the habit of completing a SWOT often. This can serve as a team building activity which allows the company to improve. By looking at the Strengths the staff realizes what's great about the company and becomes proud to work there. Looking at the Weaknesses allows the team to see what needs to be improved. Looking at the Opportunities uncovers ways in which the company can expand. Identifying the Threats allows the company to prepare for potentially adverse situations. Completing a SWOT is essential, and should be one of the first steps before designing a Communications campaign. Research is essential to be able to complete the Opportunities and Threats analysis since both of these look at the market and competitors. For the inside factors, Strengths and Weaknesses, it is important to step back and look at the company as an outsider would, to ensure the analysis is thorough. If you need assistance with completing your first SWOT, contact us info@archipress-inc.com. We are always glad to assist you!

On Targeting

2011-06-27T13:50:00.000-04:00

The days when communication outlets saw the public as a big general mass are over. Television programming was one-size-fits-all, and the public would watch what was provided. Things have changed dramatically. Younger generations demand content that fits their specific tastes. Of course, marketing professionals have taken advantage of this, and with extended research, we now identify people beyond demographics, and we use psychographics to understand people’s lifestyles. With more detailed information, communication outlets can now deliver content to population niches.

Advertising and promotional communications can now reach specific groups of people which allows for more effective results. Before investing in communication efforts, make sure you have done your homework. You need to know who will buy your product. If your answer is everyone, you are a very positive person, but we need to speak realistically. Not everyone will buy your products, but there is a certain group who will. All your communications and marketing efforts must go into reaching this group of people.

Analyze and create a profile of who needs or wants your product. Expand this profile by adding demographic and psychographic characteristics of the customers you already have. Do some research and find how many more people with those characteristics live in your area or in the country (depending on your distribution capabilities), and what media they consume. Once you have this, you can start considering what media you will use to advertise and what messages you want your brand to communicate.

Social Media for Businesses

2011-05-25T16:25:00.000-04:00

Social media is user-generated content distributed online and through mobile phones. Social media includes social networking, blogs, photo sharing sites, online forums among others. Social media is used not only by individuals, but also by organizations and companies to connect directly to their target audiences. Compared to traditional forms of media such as TV and radio, social media is free of charge. Social networking is a part of daily life for consumers of all ages, and their tastes demand communication that feels organic or sincere.
Companies and organizations using social media must steer clear of using social media as a commercial form of communication. Instead, it is crucial for these entities to create and maintain a social media presence that engages their consumers.

If you are not Tweeting yet, it is time to start. Assign one person in the company to keep the conversation going. If you are not sure where to start, look for professional assistance. Marketing firms like Archipress, can help you get started and launch your social networking presence. The small fee paid for setting up your social networking profiles is a good investment since these networks provide continuous free pr and advertising for your company. Additionally, you can easily target different populations since these networks make it easy to identify users by demographic and even psychographic variables. Most importantly, social networking increases traffic to your website which is where you want to drive customers to buy your services.

Check out our online social presence in these sites:

https://www.facebook.com/archipress
http://twitter.com/archipress

http://www.linkedin.com/company/archipress-&-design/
http://archipress.tumblr.com/
https://foursquare.com/archipress
http://www.youtube.com/archipressmiami (coming soon)

Business Card Tips

2011-05-16T15:27:00.000-04:00

Think about the main purpose of those 3” by 2.5” cards that accompany you everywhere you go. Business cards are essential in the exchange of contact information. However, business cards also serve to create lasting impressions of the person who carries them and of the company/organization represented. It is important to keep these three business card purposes in mind when designing and ordering your next set of business cards.

How to design a business card that facilitates contact information exchange?
1. Choose a font that is easy to read.

Good: 305-259-1815 info@archipress-inc.com (Times New Roman)
Bad: 305-259-1815 info@archipress-inc.com (Blackadder ITC)

2. Include only necessary information and leave plenty of white space. You want to ensure that the company name, your name, title, phone number, email and website are included. Remember that 3” by 2.5” is a small space, and it is not necessary to occupy all of it. A business card introduces you. If you want to provide more information, you can do so through a follow-up email or call.

3. Take advantage of new technology such as Quick Read (QR) codes to ensure others record your contact information. Consider placing your contact information QR code in the back of your business card. It makes you look tech-savvy and allows smartphone users to add your information with a click on their phone.

How to design a business card that enhances your professional appearance?

1. Business cards are your initial presentation; do not compromise quality for price. When examined closely, you will see each business card costs cents, and the price difference between a better business card and one of lesser quality will not be significant.

2. Choose a layout that looks organized. Remember to add emphasis to certain parts by increasing font size. Generally, the company name should be in larger font than your name and title.

3. Make style choices that go well with your industry. There are different shapes, different paper weights and styles, different printing techniques and different color options to choose from.

How to represent your company with your business card?

1. Make sure to include your company logo. Logos look better when printed in full color. If you must go for lower cost, you can try a two color print on different color paper.

2. Make sure your company website is also included.

3. If space and layout permit, also try to incorporate the company tagline.

QR Code Essentials

2011-05-03T11:37:00.000-04:00

The Quick Response Code (QR) is the way to the future. It has been used successfully for many years in Japan, and it is quickly catching on in the United States. QR codes reinvent the way companies communicate with potential customers, and it provides companies with greater reach to millions of worldwide smartphone users.

QR codes easily connect potential customers to websites, contact information, or to texts. They are ubiquitous, and can go on flyers, folders, business cards, banners, lawn signs, and so many other places. With so many possibilities, what are you waiting for?

We wanted to make things easier for you. If you do not have a QR Scanner yet, here are the top free apps for the most popular smartphones:

Iphone:

http://itunes.apple.com/app/socialwayne-wayne-sutton-qr/id431666415?mt=8

Blackberry:

http://appworld.blackberry.com/webstore/content/22249?lang=en

Android:

https://market.android.com/details?id=la.droid.qr&feature=search_result

If you are a business ready to access millions of smartphone users, please contact us. We will work with you to find the most effective way to include QR codes in your next campaign or initiative. The best part is that Archipress will track the QR code providing you with key marketing information!