arena design

Getting more hands on with print

ArenaDesignNews — Thu, 17 May 2012 13:17:00 +0000

How can printed materials add to user experience in the digital age...

Design basics – Print industry jargon 2 of 2

Ian Scovell — Fri, 11 May 2012 14:53:24 +0000

Part 2 of our guide to decoding the mumbo-jumbo: Offset Litho(graphy) print The most common printing process we use, the inked image to be printed is transferred or offset first to a roller layer before coming into contact with the paper which takes up the inked areas . Pantone matching system A standardised system for [...]

Standing out from the crowd

ArenaDesignNews — Thu, 10 May 2012 07:59:37 +0000

Standing out form the crowd - trade shows and exhibitions.

Beware the Olympics

Tony Stuart-Brown — Thu, 03 May 2012 15:36:43 +0000

The Olympics are rapidly approaching and clients’ thoughts are turning to specially themed olympic promotions. What most people don’t realise however, is the astonishing range of protection that the International Olympic Committee (IOC) and the London Organising Committee of the Games and Paralympic Games (LOCOG) have in place. This is not just a case of [...]

Consistency is the key to branding for social media

ArenaDesignNews — Wed, 02 May 2012 13:38:00 +0000

As more and more brands embrace social media it’s easy to think of it as something that’s different to other forms of marketing communications.

It’s not just about the pretty stuff

Tony Stuart-Brown — Thu, 08 Dec 2011 20:15:12 +0000

This past week I have been involved with a project for one of our larger clients that has revolved around an organisation chart. After passing the problem around various departments with limited success they asked us to have a fresh look. The problem was that there were various levels of information that they wanted to [...]

Design basics – Print industry jargon 1 of 2

Ian Scovell — Mon, 05 Dec 2011 11:14:10 +0000

Decoding the mumbo-jumbo All industries seem to have their own internal jargon and abbreviations which become common parlance to those within the trade and mystify those outside of it. We thought we’d try and pull together a series of articles explaining commonly used design and print jargon as a useful guide for our clients. If [...]

Design basics – Ockham’s razor

Ian Scovell — Wed, 30 Nov 2011 14:59:31 +0000

Sometimes less is more Ockham’s razor is an easy to learn and apply rule that can be used to improve our work within all disciplines of design and is a philosophy that widely holds true in fields far beyond design. Sticking to our principal area of interest, the basic rule of Ockham’s razor within graphic [...]

Design: the way out of economic gloom?

Hannah Woodhams — Wed, 30 Nov 2011 11:18:23 +0000

It is widely believed that if UK businesses could learn to accept and realise that good design can contribute to larger growth and profits the UK economy would be in a much stronger position.

Airsprung Beds Packaging

Hannah Woodhams — Wed, 22 Jun 2011 11:30:19 +0000

Take a look at the packaging Arena design have recently designed for Airsprung Beds. Airsprung Beds is one of the UKs oldest and largest bed manufacturers selling to major retailers such as Tesco, Argos and Littlewoods.