ARF Feature Articles

Best Collection of Speakers on Social Media at the World's Largest Measurement Conference, AM 6.0

Wed, 08 Jun 2011 14:00:00 EDT

Speakers at Audience Measurement 6.0 - June 13-14, 2011 include: Alan Vaughn SESSION(S): Impact of Online and Television Advertising on Consumer Behavior Antony Young SESSION(S): Panel: Non Research Execs Discuss Research Needs Artie Bulgrin SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "3D TV: Viewer Interaction With the New Dimension for Television" Bernhard Engel SESSION(S): Global Perspectives on Measurement Issues Betsy Frank SESSION(S): Preparing for Tomorrow, Today - Part B: TV/Print/Radio/Out-Of-Home Bill Cook SESSION(S): Breakfast and Presentation: Why Single Source, Why Now, and Why an ARF Review Bill Harvey SESSION(S): Key Issue Forum - Measuring ROI: "The New Research is Bringing Transparency Between Marketing and Finance" SESSION(S): Breakfast and Presentation: Why Single Source, Why Now, and Why an ARF Review Bob Barocci SESSION(S): Where Do We Go From Here? Bob Liodice SESSION(S): Panel: Non Research Execs Discuss Research Needs Brad Fay SESSION(S): Key Issue Forum - Social Media Insights: "Word of Mouth�s Role in Driving Sales" Brad Smallwood SESSION(S): Morning Keynote: A Look Into an Unmatched Global Platform SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "Using Reach to Drive Impact" Britta Ware SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "Using Reach to Drive Impact" SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "Going Granular: Using Set Top Data in Local TV Buys to Drive Marketing Decisions" SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "Advertising and Traffic: Learning from Online Video Data" SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "The Effect of Digital Place-Based Media on the Path to Purchase, Shopper Experience and In-Store Purchase Decision" Cameron Meierhofer SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "Measuring the Future, Today: What We Can Learn From Mobile" Carol Edwards SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "The Impact of Combining Local TV and Radio on Advertising" Caryn Klein SESSION(S): Key Issue Forum - Improving Creative Impact: "High Viewer Engagement: Friend or Foe of Advertising?" SESSION(S): Key Issue Forum - Improving Creative Impact: "Measuring Acceptance and Avoidance of TV Advertising to Maximize ROI" SESSION(S): Key Issue Forum - Improving Creative Impact: "Is My Creative or Media Mix Driving My Campaign Performance?" SESSION(S): Key Issue Forum - Improving Creative Impact: "Long and Winding Road: The Gamesmanship of Shopping" Charles Buchwalter SESSION(S): Key Issue Forum - Special Presentation: A New Approach to Audience GRPs for Online Advertising Charlie Treadwell SESSION(S): Kantar Media Diamond Learning Session: Maximizing Momentum SESSION(S): Key Issue Forum - Global Issues: "Millennials Study Social Media to Understand How and When Their Peers Shoot and Share Video" Chuck Ross SESSION(S): Preparing for Tomorrow, Today - Part A: Journalists Colleen Fahey Rush SESSION(S): One-on-One Conversations: Media Measurement in the Digital Age Corey V. Panno SESSION(S): Key Issue Forum - Special Presentation: Introducing TMR (Telmar Matterhorn ROI): The True ROI Accountability Tool Dan Zigmond SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "Advertising and Traffic: Learning from Online Video Data" Daniel Slotwiner SESSION(S): Preparing for Tomorrow, Today - Part C: Digital/Social/Mobile SESSION(S): Key Issue Forum - Social Media Insights: "Understanding the Facebook Audience" David Brandt SESSION(S): Key Issue Forum - Global Issues: "Online Brand Building in Japan" SESSION(S): Key Issue Forum - Global Issues: "The Global Socialization of Brands" SESSION(S): Key Issue Forum - Global Issues: "Triple Play China�s Way" SESSION(S): Key Issue Forum - Global Issues: "Neuro Contextual Media Optimization" SESSION(S): Key Issue Forum - Global Issues: "Millennials Study Social Media to Understand How and When Their Peers Shoot and Share Video" David Brooks SESSION(S): Morning Keynote: Rethinking Thinking - What�s in Your Cognitive Toolkit? David Kaplan SESSION(S): Preparing for Tomorrow, Today - Part B: TV/Print/Radio/Out-Of-Home David Marans SESSION(S): Opening Remarks and Welcome SESSION(S): Welcome and Introduction to Day Two SESSION(S): Panel: Non Research Execs Discuss Research Needs SESSION(S): One-on-One Conversations: Media Measurement in the Digital Age SESSION(S): Preparing for Tomorrow, Today - Part A: Journalists David Poltrack SESSION(S): Emerging Hot Topics, Part I David Shanker SESSION(S): Breakfast and Presentation: An Epic Tale of Consumer Engagement Debbie Reichig SESSION(S): Preparing for Tomorrow, Today - Part B: TV/Print/Radio/Out-Of-Home SESSION(S): Key Issue Forum - Measuring ROI: "How Out of Home Advertising Works" Deborah Esayian SESSION(S): Preparing for Tomorrow, Today - Part B: TV/Print/Radio/Out-Of-Home Diane Laura SESSION(S): Kantar Media Diamond Learning Session: Maximizing Momentum Duane Varan SESSION(S): Emerging Hot Topics, Part II SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "3D TV: Viewer Interaction With the New Dimension for Television" Ed Cohen SESSION(S): Key Issue Forum - Research Quality: "Attitudes Toward Arbitron Data Collection Procedures Among Hispanics" Ed Keller SESSION(S): Key Issue Forum - Social Media Insights: "Conversation Triggers" Edwin Wong SESSION(S): Key Issue Forum - Improving Creative Impact: "Long and Winding Road: The Gamesmanship of Shopping" Elaine Cobb SESSION(S): Key Issue Forum - Improving Creative Impact: "Is My Creative or Media Mix Driving My Campaign Performance?" Elissa Lee SESSION(S): Lunch and Keynote: Meeting the Challenges of Cross-Media Research Emily Vanides SESSION(S): Key Issue Forum - Social Media Insights: "Conversation Triggers" Glenn Enoch SESSION(S): Following the Sports Fan with Arbitron PPM Measurement Graeme Hutton SESSION(S): Key Issue Forum - Global Issues: "The Global Socialization of Brands" Greg Pharo SESSION(S): Key Issue Forum - Social Media Insights: "Word of Mouth�s Role in Driving Sales" Gregg Liebman SESSION(S): Preparing for Tomorrow, Today - Part B: TV/Print/Radio/Out-Of-Home Helen Katz SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "Going Granular: Using Set Top Data in Local TV Buys to Drive Marketing Decisions" SESSION(S): Kantar Media Diamond Learning Session: Maximizing Momentum Horst Stipp SESSION(S): Global Perspectives on Measurement Issues Irfan Kamal SESSION(S): Emerging Hot Topics, Part I Jake Raroque SESSION(S): Key Issue Forum - Meauring ROI: "Metrics, Metrics Everywhere: Simplifying Campaign Evaluation" James Holden SESSION(S): Global Perspectives on Measurement Issues Jane Clarke SESSION(S): Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM's Pilot Test of MBI's USA TouchPoints Jason Levin SESSION(S): Key Issue Forum - Measuring ROI: "How Out of Home Advertising Works" SESSION(S): Key Issue Forum - Meauring ROI: "Metrics, Metrics Everywhere: Simplifying Campaign Evaluation" SESSION(S): Key Issue Forum - Measuring ROI: "Measuring ROI, Maximizing Advertising Impact on CPG Sale" SESSION(S): Key Issue Forum - Measuring ROI: "The New Research is Bringing Transparency Between Marketing and Finance" SESSION(S): Key Issue Forum - Measuring ROI: "Apples to Apples: Comparable Audience GRPs for Cross-Platform Campaigns" Jeff Bickel SESSION(S): Key Issue Forum - Research Quality: "Improving ROI with Purchaser Data" Jeff Boehme SESSION(S): Key Issue Forum - Improving Creative Impact: "Measuring Acceptance and Avoidance of TV Advertising to Maximize ROI" Jeff Griffin SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "The Effect of Digital Place-Based Media on the Path to Purchase, Shopper Experience and In-Store Purchase Decision" Jeffrey Graham SESSION(S): One-on-One Conversations: Media Measurement in the Digital Age Jeni Lee Chapman SESSION(S): Key Issue Forum - Research Quality: "Attitudes Toward Arbitron Data Collection Procedures Among Hispanics" SESSION(S): Key Issue Forum - Research Quality: "Ensuring Data Quality in Advertising Effectiveness" SESSION(S): Key Issue Forum - Research Quality: "�Will You Marry Me?�: The Importance of Nuance and Context in Questions" SESSION(S): Key Issue Forum - Research Quality: "Improving ROI with Purchaser Data" Jim Dravillas SESSION(S): Preparing for Tomorrow, Today - Part C: Digital/Social/Mobile Jim Spaeth SESSION(S): Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM's Pilot Test of MBI's USA TouchPoints Joan FitzGerald SESSION(S): Impact of Online and Television Advertising on Consumer Behavior Joe Mandese SESSION(S): Preparing for Tomorrow, Today - Part A: Journalists John Matthews SESSION(S): Key Issue Forum - Special Presentation: Introducing TMR (Telmar Matterhorn ROI): The True ROI Accountability Tool Karen Ring SESSION(S): Key Issue Forum - Improving Creative Impact: "Long and Winding Road: The Gamesmanship of Shopping" Kelly Johnson SESSION(S): Following the Sports Fan with Arbitron PPM Measurement Kyle Gollins SESSION(S): Key Issue Forum - Special Presentation: Combining Online Audience Measurement Technology with an Opt-In Panel to Further Maximize Your Insights Laurent Larguinat SESSION(S): Key Issue Forum - Measuring ROI: "The New Research is Bringing Transparency Between Marketing and Finance" Lee Rainie SESSION(S): Lunch and Keynote - Perfect People Meters: My Beautiful Fantasy Leslie Picard SESSION(S): Panel: Non Research Execs Discuss Research Needs Leslie Wood SESSION(S): Key Issue Forum - Research Quality: "Improving ROI with Purchaser Data" Lung Huang SESSION(S): Following the Sports Fan with Arbitron PPM Measurement SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "The Impact of Combining Local TV and Radio on Advertising" SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "3D TV: Viewer Interaction With the New Dimension for Television" SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "Hybrid Measurement Goes Local" SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "Measuring the Future, Today: What We Can Learn From Mobile" Lynn Klein-Rosner SESSION(S): Key Issue Forum - Research Quality: "Ensuring Data Quality in Advertising Effectiveness" Maggie Fosdick SESSION(S): Key Issue Forum - Global Issues: "The Global Socialization of Brands" Mainak Mazumdar SESSION(S): Key Issue Forum - Measuring ROI: "Apples to Apples: Comparable Audience GRPs for Cross-Platform Campaigns" SESSION(S): Global Perspectives on Measurement Issues Marc Vermut SESSION(S): Key Issue Forum - Measuring ROI: "How Out of Home Advertising Works" Marianne Peterson SESSION(S): Key Issue Forum - Improving Creative Impact: "Is My Creative or Media Mix Driving My Campaign Performance?" Mark Kalus SESSION(S): Key Issue Forum - Special Presentation: A New Approach to Audience GRPs for Online Advertising Masao Kakihara SESSION(S): Key Issue Forum - Global Issues: "Online Brand Building in Japan" Matt O�Grady SESSION(S): Emerging Hot Topics, Part I Matt Sato SESSION(S): Key Issue Forum - Social Media Insights: "Word of Mouth�s Role in Driving Sales" Matthew Brosenne SESSION(S): Key Issue Forum - Global Issues: "Triple Play China�s Way" Michael Curran SESSION(S): Key Issue Forum - Improving Creative Impact: "High Viewer Engagement: Friend or Foe of Advertising?" Michael Pardee SESSION(S): Panel: Non Research Execs Discuss Research Needs Michal Galin SESSION(S): Where Do We Go From Here? Michelle Vangel SESSION(S): Key Issue Forum - Global Issues: "Millennials Study Social Media to Understand How and When Their Peers Shoot and Share Video" Mitzi Lorentzen SESSION(S): Key Issue Forum - Improving Creative Impact: "Measuring Acceptance and Avoidance of TV Advertising to Maximize ROI" Molly Elmore SESSION(S): Key Issue Forum - Research Quality: "Ensuring Data Quality in Advertising Effectiveness" Natasha Hritzuk SESSION(S): Preparing for Tomorrow, Today - Part C: Digital/Social/Mobile Nick North SESSION(S): Key Issue Forum - Measuring ROI: "Measuring ROI, Maximizing Advertising Impact on CPG Sale" Owen Charlebois SESSION(S): Lunch and Keynote: Meeting the Challenges of Cross-Media Research Patricia Graham SESSION(S): Key Issue Forum - Social Media Insights: "Social Media: Beyond Listening to Marketing Consequences" Patrick Dineen SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "Hybrid Measurement Goes Local" Patrick McLean SESSION(S): Kantar Media Diamond Learning Session: Maximizing Momentum Paul Donato SESSION(S): Key Issue Forum - Measuring ROI: "Apples to Apples: Comparable Audience GRPs for Cross-Platform Campaigns" Peter Daboll SESSION(S): Key Issue Forum - Improving Creative Impact: "High Viewer Engagement: Friend or Foe of Advertising?" Peter Doe SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "Hybrid Measurement Goes Local" Peter Roslow SESSION(S): Key Issue Forum - Research Quality: "Attitudes Toward Arbitron Data Collection Procedures Among Hispanics" Pranav Yadav SESSION(S): Key Issue Forum - Global Issues: "Neuro Contextual Media Optimization" Raymond Pettit SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "The Effect of Digital Place-Based Media on the Path to Purchase, Shopper Experience and In-Store Purchase Decision" Rich Tunkel SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "The Impact of Combining Local TV and Radio on Advertising" Richard Zackon SESSION(S): Emerging Hot Topics, Part II Rick Bruner SESSION(S): Key Issue Forum - Special Presentation: Introducing TMR (Telmar Matterhorn ROI): The True ROI Accountability Tool Rick Ducey SESSION(S): Emerging Hot Topics, Part II Rino Scanzoni SESSION(S): Panel: Non Research Execs Discuss Research Needs Risa Becker SESSION(S): Key Issue Forum - Special Presentation: 10 Things You Need to Know about Consumers and Digital Robert D�Onofrio SESSION(S): Key Issue Forum - Social Media Insights: "Understanding the Facebook Audience" Scott Grenz SESSION(S): One-on-One Conversations: Media Measurement in the Digital Age Sean Bruich SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "Using Reach to Drive Impact" Sean Creamer SESSION(S): Welcome and Introduction to Day Two Sean O�Neal SESSION(S): Key Issue Forum - Special Presentation: Targeting in an Era of Privacy Concerns: Reaching Niche Audiences in a Consumer Friendly Manner Sebastian Fernandez SESSION(S): Key Issue Forum - Meauring ROI: "Metrics, Metrics Everywhere: Simplifying Campaign Evaluation" Seth Duncan SESSION(S): Key Issue Forum - Social Media Insights: "Earned Media Optimization" Simon Kooyman SESSION(S): Key Issue Forum - Social Media Insights: "Social Media: Beyond Listening to Marketing Consequences" Stacey Lynn Schulman SESSION(S): Emerging Hot Topics, Part I Stephan Knaeble SESSION(S): Key Issue Forum - Measuring ROI: "Measuring ROI, Maximizing Advertising Impact on CPG Sale" Stephen DiMarco SESSION(S): Preparing for Tomorrow, Today - Part C: Digital/Social/Mobile Steve Gigliotti SESSION(S): Panel: Non Research Execs Discuss Research Needs Steve Lanzano SESSION(S): One-on-One Conversations: Media Measurement in the Digital Age Steve Murtos SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "Going Granular: Using Set Top Data in Local TV Buys to Drive Marketing Decisions" Steve Rappaport SESSION(S): Key Issue Forum - Social Media Insights: "Social Media: Beyond Listening to Marketing Consequences" SESSION(S): Key Issue Forum - Social Media Insights: "Understanding the Facebook Audience" SESSION(S): Key Issue Forum - Social Media Insights: "Conversation Triggers" SESSION(S): Key Issue Forum - Social Media Insights: "Earned Media Optimization" SESSION(S): Key Issue Forum - Social Media Insights: "Word of Mouth�s Role in Driving Sales" Steve Wolf SESSION(S): Emerging Hot Topics, Part II Stuart Elliott SESSION(S): Preparing for Tomorrow, Today - Part A: Journalists Sundar Dorai-Raj SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part A: "Advertising and Traffic: Learning from Online Video Data" Terry Kent SESSION(S): Opening Remarks and Welcome Vivienne Segal SESSION(S): Key Issue Forum - Research Quality: "�Will You Marry Me?�: The Importance of Nuance and Context in Questions" Walter Carl SESSION(S): Emerging Hot Topics, Part I Weidong Zheng SESSION(S): Key Issue Forum - Global Issues: "Triple Play China�s Way"

Get a Preview of Audience Measurement 6.0 with these Videos

Wed, 08 Jun 2011 14:58:00 EDT

Listen in as Bob Barocci reveals a few of the thought leaders on the agenda, including Lee Rainie from the Pew Internet & American Life Project, and influential New York Times columnist David Brooks, who will be giving away copies of his latest book "The Social Animal". Hear how the digital world is affecting metrics and learn from a panel of journalists led by Stuart Elliot, Joe Mandese and Chuck Ross. Watch Ed Keller discuss his upcoming presentation for AM 6.0 "Conversation Triggers." Find out why agencies should care about AM 6.0 from Belle Frank, and why AM 6.0 is a must-attend event for media professionals from Horst Stipp.

Attend the Most Extensive �Course� on Media and Measurement, at AM 6.0

Wed, 08 Jun 2011 14:57:00 EDT

Featuring these 31 winning submissions: Accenture ∙ Ace Metrix ∙ Arbitron ∙ AT&T ∙ Beyond ∙ Catalina Solutions ∙ Cisco ∙ Clear Channel Outdoor ∙ comScore ∙ CSM Research ∙ Cymfony ∙ Disney Media & Advertising Lab ∙ ESPN ∙ Facebook ∙ GfK ∙ GfK MRI ∙ Google ∙ InsightExpress ∙ IPG ∙ JSA Strategies ∙ Kantar Media Audiences ∙ Keller Fay Group ∙ Knowledge Networks ∙ MarketShare Partners ∙ Mars, Inc. ∙ Microsoft ∙ Millward Brown ∙ New York Times ∙ Neuro Insight Pty Ltd ∙ PRN Corporation ∙ Roslow Research Group ∙ Starcom MediaVest Group ∙ The Nielsen Company ∙ Universal McCann ∙ Vizu ∙ VS Research ∙ Yahoo!

The Best of the Best! Winning Paper Submissions Presented at AM 6.0

Wed, 08 Jun 2011 14:56:00 EDT

Chosen from a record 96 submissions, two papers scored the highest marks in all categories from an esteemed panel of expert judges. These impressive studies will be presented at Audience Measurement 6.0 on Tuesday, June 14.

Don't Miss Out! Register for AM 6.0 before April 18th and save $500

Fri, 15 Apr 2011 14:51:00 EDT

Audience Measurement 6.0 is June 13-14 at the Marriott Marquis, NYC. This unparalleled collaboration of thought-leaders from across the industry gives us all the unique opportunity to better understand, and get ahead of, the complex challenges affecting audience measurement in our changing technological landscape. Join us for insightful keynotes and 31 Key Issue Forums that explore current trends, emerging topics, and best practices from national and global perspectives. Register today at http://my.thearf.org

Listen First: Turning Social Media Conversations into Business Advantage

Fri, 15 Apr 2011 14:49:00 EDT

The Playbook for Social Media Listening is Now in Stores, Online Retailers, and available as an E-book! "Listening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order." �Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-Cola

Post Re:think 2011 Update on NeuroStandards

Fri, 15 Apr 2011 14:48:00 EDT

We are posting this on the ARF website to ensure that those who were not in attendance and therefore unable to hear the findings first-hand fully understand the promise and importance of this growing industry.

Watch Videos and View Photos from Re:think

Fri, 15 Apr 2011 14:47:00 EDT

The ARF 75th Anniversary Convention brought together leaders from every sector of our industry and every part of the world. While we set many records during this historic event, our hope is that we set a record in the value we provided to you. Below are links to Re:think 2011 photos and videos, as well as quotes. Enjoy!

Digital Media Council Agenda December 9

Wed, 24 Nov 2010 10:47:00 EDT

THURSDAY, DECEMBER 9, 2010 • 2:30–4:30PM EST

Advances in Mobile Marketing

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Join us for this council meeting where we will explore the advances and advantages in mobile media and marketing.

Ron Farmer, Netbiscuits’ Managing Director will discuss how implemented the right mobile technology strategy can lead a company to a leader in their market. Boris Friedman, Crisp Wireless’ CEO will share his insights on how their rich media universal advertising platform can include desktop and mobile Web, mobile applications, tablets, and connected TVs. Alistair Friedman, CEO of PlaceCast will present their location and time based platform as the core upon which the system is architected and resolves the complex data, relevancy, and scaling issues of running location-based programs for large audiences across any connected device.

Featured Speakers
Ron Farmer – Managing Director, Netbiscuits
Boris Friedman – Chief Executive Officer, Crisp Wireless
Alistair Goodman – Chief Executive Officer, PlaceCast

Agenda

2:30–2:40PM

Welcome & ARF Updates
Steve Rappaport – Knowledge Solutions Director, The ARF
Ted McConnell – EVP, Digital, The ARF
Zena M Pagán – Councils and Ogilvy Awards Manager, The ARF

2:40–2:50PM

Introductions and Agenda Overview
Campbell Foster – Industry Marketing Manager, Google
Rob Gonda - Director Marketing Strategy and Analysis, SapientNitro

2:50–3:15PM

Ron Farmer – Managing Director, Netbiscuits

3:15–3:40PM

Boris Friedman – Chief Executive Officer, Crisp Wireless

3:40–4:05PM

Alistair Goodman – Chief Executive Officer, PlaceCast

4:05–4:20PM

Open Discussion

4:20–4:30PM

Closing Remarks
Campbell Foster – Industry Marketing Manager, Google
Rob Gonda – Director Marketing Strategy and Analysis, SapientNitro
Steve Rappaport – Knowledge Solutions Director, The ARF

2011 David Ogilvy Awards Presented by the Advertising Research Foundation, March 22, 2011

Fri, 19 Nov 2010 13:18:00 EDT

Special Appearance by Sir Martin Sorrell

Sir Martin Sorrell, Chief Executive Officer of the WPP Group will present a special keynote address at the David Ogilvy Awards for Excellence in Advertising Research, presented by the Advertising Research Foundation, on March 22, 2011.

Take advantage of this golden opportunity to have your hard work, research expertise and successful campaign recognized by an industry living legend and an audience of your industry peers.

The submission period for the 2011 David Ogilvy Awards is now open. Entries are due December 14, 2010.

Enter now »

Winners will be celebrated at the David Ogilvy Awards, March 22, 2011, part of the Re:think 2011 – The ARF 75th Anniversary Annual Convention. Don’t miss your opportunity to attend this prestigious event - seats are limited.

Individual tickets: $395 each
Table of ten: $3,500

New ARF Research Quality Council Launched to Address Member Priorities

Wed, 17 Nov 2010 09:18:00 EDT

Bill Cook, Gian Fulgoni and Don Gloeckler

The ARF’s new Research Quality Council (RQC) launched this week with a very successful meeting at the ARF Offices on New York City on Monday, November 15. More than 70 industry leaders representing both buyers and sellers of online research were in attendance to commence the discussion to address issues affecting online research quality and accountability. The council’s mission is to develop a set of standards for research buyers and sellers to follow.

Monday’s meeting began with an introduction from ARF Executive Bill Cook, EVP, Research & Standards, followed by introductions and a meeting agenda preview from Council Co-Chairs and industry luminaries Gian Fulgoni – Chairman and co-Founder, comScore and Don Gloeckler – Manager, Next Gen Research, The Procter and Gamble Company.

Sherrill Mane – SVP Industry Services, IAB and Paul Lavrakas, Ph.D. then presented the IAB Evaluation Study of Methods Used to Assess the Effectiveness of Advertising on the Internet. More information on the study is available here.

A lively panel discussion on interactive advertising effectiveness followed, featuring heavy hitters:

Josh Chasin – Chief Research Officer, comScore
William Havlena – VP, Research Analytics, Dynamic Logic
Yaakov Kimelfeld – VP, Digital Research & Analytics Director, MediaVest
Joseph Laszlo – Director of Research, IAB
Paul Lavrakas, Ph.D.
Marc Ryan – Chief Research Officer, InsightExpress

Gian Fulgoni and Don Gloeckler then presented the new Council’s Mission, and the eight top member priorities for research quality, based on an ARF Member survey, which are:

Relationship between sample representativeness and total research quality.
Unique challenges to research quality in online research and advances in method and practices.
Challenges to research quality with mixed-mode data collection and best practices.
Impact of real-time metrics on decision quality.
Social media as a source of representative consumer insights.
Fraud in research process including interviewer fraud.
Challenges and contributions to quality of global research (ARF QeP, ISO certification, etc.).
Contributions of neuro- and bio-metrics to insight and decisions.

Find out more about the ARF Research Quality Council.

To find out how you can contribute to the ARF's ongoing research quality efforts, simply email Bill Cook at Bill@theARF.org.

Engagement Council Agenda, December 2

Tue, 16 Nov 2010 09:02:00 EDT

THURSDAY, DECEMBER 2, 2010 • 2:30–4:30PM EST

Multi-Channel Advertising

Registration
To attend in person or virtually register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

During this council meeting, we will be exploring ground breaking research demonstrating the direct link between creating emotional attachment from advertising and both consumers brands and media properties, allowing both brands and media to define and find lucrative prospects. We also will be exploring an innovative way to engage consumers online with a brand that will create brand awareness and preference, by replacing the often used “Captcha” which require us to replicate a series of letter and numbers before we can proceed to a website with a “branded type-in.” several innovative examples of how organizations have used its multi-channel advertising to engage consumers in enhanced relationships. First, we will review how a large service organization aligned its messaging and its media mix to drive an enhanced brand position and customer engagement. Second, a national non-profit organization will demonstrate how it used a variety of methods to significantly lift the engagement in the cause and convert prospects to participants.

Featured Speakers
Ari Jacoby – CEO/co-Founder, Solve Media
Denise Larson – President/CEO, New Media Metrics
Gary Reisman – Principal, New Media Metrics

Agenda

2:30–2:35PM

Welcome & ARF Updates
Zena M Pagán – Councils Manager, The ARF

2:35–2:45PM

Introductions and Agenda Overview
Greg Whiteman – Manager, Market Research, U.S. Postal Service

2:45–3:30PM

Denise Larson – President/CEO, New Media Metrics
Gary Reisman – Principal, New Media Metrics
(Q & A to follow)

3:30–4:15PM

Ari Jacoby – CEO/co-Founder, Solve Media
(Q & A to follow)

4:15-4:30PM

Wrap Up
Greg Whiteman – Manager, Market Research, U.S. Postal Service

Advertising Effectiveness Council Agenda, December 7

Tue, 09 Nov 2010 13:22:00 EDT

TUESDAY, DECEMBER 7, 2010 • 2:00–4:00PM EST

TV and Web Measurement

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Agenda

2:30–2:40PM

ARF Updates
David Marans – EVP Media, The ARF

2:40–2:55PM

Mike Hegener – Assistant Director-Brand Research, General Motors
Jason Levin – VP Director of Data Analytics, Carat

2:55–3:20PM

Maggie Taylor – CEO, North America, AddedValue
(includes Q&A)

3:20–3:45PM

Megan Jackson – Hall & Partners
(includes Q&A)

3:45–4:10PM

Nielsen IAG
(includes Q&A)

4:10–4:20PM

Discussion

4:20–4:30PM

Next Steps and Adjournment
Mike Hegener – Assistant Director-Brand Research, General Motors
Jason Levin – VP Director of Data Analytics, Carat

Research Transformation Council Meeting Agenda, November 18,

Tue, 09 Nov 2010 09:21:00 EDT

THURSDAY, NOVEMBER 18, 2010 • 2:30–4:30PM EDT

Creating the Roadmap to Research Impact

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

We've heard from CMOs and other Marketing Executives about how they want market research to be a strategic partner and create greater business impact. Research wants to have greater impact. So what are the barriers and enablers of success? Join us for the last Research Transformation council meeting of 2010. We will start this meeting summarizing the key takeaways from the ARF’s Industry Leader Forum. We will follow up with powerful ideas on barriers to research impact, digital lifestyle trends through 2020 and understanding how non-verbal sources of insights can be combined with more traditional survey methods.

Agenda

2:30–2:40PM

ARF Updates

2:40–2:50PM

Industry Leader Forum summary: Discovering Consumer Insights
Joel Rubinson – Senior Research Consultant, The ARF, President, Rubinson Partners, Inc.

2:50–3:40PM

Understanding the brave new marketing world; a 2020 vision
Cambiar's Ian Lewis and Monica Wood will lead a panel discussion

3:40–4:30PM

Panel Discussion: The insights power of non-verbal methods
Moderator: Joel Rubinson – Senior Research Consultant, The ARF, President, Rubinson Partners, Inc.
Participants Include:
Joel Weinberger – co-Founder, Implicit Strategies
Dunn-HumbyUSA (leader in analyzing shopper data)
Head of digital analytics (to be announced shortly)

Research Transformation Council November 18, 2010

Tue, 02 Nov 2010 11:00:00 EDT

THURSDAY, NOVEMBER 18, 2010 • 2:30–4:30PM EDT

Can Change Happen Faster Than People in Power Die ... or Are Replaced or Fired when Their Budgets Are Cut ... ?

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

As powerful and transformative as modern technologies are, change in marketing research approaches seems to be happening at a painfully slow pace.

Jannie Hofmeyr’s interests lies in understanding and fighting the forces that delay the changes our industry needs. These include: the inability or refusal of people in position of authority to learn new things; the addiction to the security and reassurance of old metrics because we have norms; the vigorous defense that those in charge of current ways of doing things, mount to defend their territory and budgets.

Marketing research is on the verge of losing its relevance. Companies like Dunnhumby attract more corporate budget over time than Tesco’s marketing research department. IBM’s investment of $11 billion in ‘predictive marketing analytics’ over the past few years signals the threat the industry faces. Marketing research may simply be replaced even before it’s ‘transformed’.

ARF Social Media Council Agenda, November 11, 2010

Fri, 29 Oct 2010 15:27:00 EDT

NOVEMBER 11, 2010 • 4:00-6:00PM EST

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Social Media Measurement: Awareness, Advocacy, Engagement

Measuring social media takes a lot more than simply using listening tools and analyzing sentiment for your brand. We have to look at the full picture of conversation dynamics, move from awareness to advocacy, and focus on higher order engagement metrics to improve a brand’s social media effectiveness. And what is engagement in today’s social media landscape? Engagement is now moving beyond the Web to mobile and other devices, which also need to be considered in the measurement model. How can we leverage social insights to discover not only what engages people, but where we could engage them and why?

Join the co-chairs of the ARF Social Media council as they explore just what social media measurement is, and what it isn’t. They’ll also uncover the rules of social media advocacy and engagement.

Featured Speakers
Michael Maziarka – VP, Marketing and Client Services, Cymfony
Paul Banas – Senior Category Insights Manager, Kraft Foods
Nathaniel Perez – Head of Community Intelligence, SapientNitro

Agenda

4:00–4:10PM

Welcome, ARF Updates and Agenda Overview

4:10–4:35PM

Traps to avoid in your Social Media Measurement Program
Michael Maziarka – VP, Marketing and Client Services, Cymfony

4:35–4:55PM

Social Media Measurement: Moving From Awareness To Advocacy
Paul Banas – Senior Category Insights Manager, Kraft Foods

4:55–5:14PM

Social Media: What, Where, Why? — Mobile Changes Things
Nathaniel Perez – Head of Community Intelligence, SapientNitro

5:15–5:45PM

Q&A and Discussion

5:45–6:00PM

Next Steps and Closing Remarks

Research Quality Super Council November 15 Agenda

Tue, 19 Oct 2010 11:42:00 EDT

MONDAY, NOVEMBER 15, 2010 • 2:00–4:00PM

Research Quality: Industry Priorities

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Sherill Mane, SVP Industry Services, Interactive Advertising Bureau, Paul Lavrakas, IAB Consultant, Northern Arizona University & Joseph Laszlo, Dir. of Research, Interactive Advertising Bureau

Panel Discussion
Joseph Laszlo – Dir. of Research, Interactive Advertising Bureau
Josh Chasin – Chief Research Officer, comScore
William Havlena – Vice President, Research Analytics , Dynamic Logic
Yaakov Kimelfeld – VP Digital Research & Analytics Dir., MediaVest

Research Quality: Industry Priorities
Report on ARF member survey on Council Priorities led Gian Fulgoni, comScore &
Don Gloeckler, P&G
Discussion Panel (TBA) and Audience Participation

Agenda

2:00–2:02PM

Welcome
Bill Cook – EVP Research and Standards, The ARF

2:02–2:05PM

Introductions and Agenda Overview
Gian Fulgoni – Chairman and Co-Founder, comScore
Don Gloeckler – Manager, Next Gen Research, Procter & Gamble

2:05–2:30PM

IAB Assessment of Interactive Advertising Effectiveness Research
Sherrill Mane – SVP Industry Services, IAB
Paul Lavrakas, PhD

2:30–3:00PM

Panel Discussion: Evaluation of IAE Methods and Practices
Josh Chasin – Chief Research Officer, comScore
William Havlena – Vice President, Research Analytics , Dynamic Logic
Yaakov Kimelfeld – VP Digital Research & Analytics Director, MediaVest
Joseph Laszlo – Director of Research, Interactive Advertising Bureau

3:00–3:50PM

Research Quality: Industry Priorities
Gian Fulgoni – Chairman and Co-Founder, comScore
Don Gloeckler – Manager, Next Gen Research, Procter & Gamble
Discussion Panel (TBA) and Audience Participation

3:50–4:00PM

Next Steps and ARF Updates
Bill Cook – EVP Research and Standards, The ARF

Audio Council, October 27 Agenda

Tue, 19 Oct 2010 11:41:00 EDT

OCTOBER 27, 2010 • 2:30–4:30PM EST

Radio in the Market Mix Model

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Featured Speakers
Jim Spaeth – Founding Partner, Sequent Partners
Alice Sylvester – Partner, Sequent Partners
Rick Watrall – Partner, Hudson River Group
Mark Zomick – Senior Partner/Group Director Analytics & Insight, MEC (moderator)

Market Mix Modeling (MMM) is an essential tool to establish ROI and manage media and marketing budgets. Econometric Modeling is now being used more and more to inform what were traditionally media planning and buying decisions. Without a basic understanding of what Market Mix Modeling is, media planners and buyers are left simply implementing the recommendations made by the modeling teams.

Mark Zomick will present an overview entitled, "Market Mix Modeling from a Media Perspective," which is meant to inform media professionals about what "goes into" the model and what the possible outputs of the model could be.

As MMM often determines which media makes it on the plan, a consortium of radio industry leaders agreed to collaborate on how to improve on the analytical methods to evaluate the effect of radio advertising on product sales. Contracting with Sequent Partners, a leading brand and media metrics consultancy, the consortium (Arbitron, Dial – Global, Premiere Radio Networks and Westwood One) is leading the charge, with some of the leading model mix companies, to update their models with more granular and timely radio data. Fresh from the Radio Show in Washington, Jim Spaeth and Alice Sylvester will present an overview of the work done to date on this project. Their background in media and brand research and account planning enables them to bridge some of the early insights of the study as it relates to real world agency planning.

As no session on MMM could be complete without expertise from leading Market Mix Modeling companies, Rick Watrall will review the role of MMM in measuring radio. Rick will cover a variety of topics, including the evolution of this tool, common misperceptions about it, some best practice guidelines, and overall comments relative to its use in measuring radio.

If you are a stakeholder in Radio, you cannot afford to miss this one.

Shopper Insights Council Agenda, October 26

Fri, 15 Oct 2010 15:38:00 EDT

OCTOBER 26, 2010 � 2:30�4:30PM EST

Path to Purchase Progress and Updates

Registration
To attend in person or virtually, register via My ARF �
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Retailers, manufacturers, research suppliers, and agencies are converging to a common view of path to purchase at the ARF and how it might dramatically affect media planning. The latest work of the Shopper Insights Council will be shared on Oct 26th.

Agenda

2:30�2:35PM

Welcome and Introductions
Joel Rubinson � Senior Research Consultant, The ARF, President, Rubinson Partners Inc.

2:35�3:05PM

Carat Study of Recession-Tested Shoppers Reveals Inner Workings of New Purchase Paradigm
Carat will present key findings from a global study (17 countries), conducted in partnership with Microsoft, that analyzed the new Purchase Path and media consumption. No longer just a purchase �funnel,� the new Path is multi-faceted and, to be actionable, needs to include both�after-purchase behavior (WOM, social network commentary etc.) as well as knowledge about the shopper�s psychographic segment. Since it�s unveiling at Advertising Week, the research has appeared in numerous publications, including Forbes, CNBC and the WSJ�s Marketwatch column: http://www.marketwatch.com/story/carat-study-of-recession-tested-shoppers-reveals-inner-workings-of-new-purchase-paradigm-2010-09-22
Mike Hess � Director of Research, Carat Insight Ltd.

3:05�3:35PM

The Neuroscience of Habit as it relates to Path to Purchase
Dr. Carl Marci � CEO, Innerscope Research, Inc.

3:35�4:35PM

Panel Discussion:�Path to Purchase: Addressing the Dilemmas
Bob Woodard, Vice President, Global Consumer and Customer Insights at Campbell Soup Company will moderate a panel discussion of the key dilemmas inevitably encountered when attempting to map the path to purchase. These dilemmas include: �

Retailer perspective, manufacturer perspective
The need for simplicity, the need for realism/specificity
Capturing what happens in the store, capturing what happens outside the store but influences in-store behavior
Understanding brand and category purchase motivators, understanding trip, store, channel choice motivators

This discussion will focus on eliciting ideas from the group to help the work team deliver a balanced model to the ARF membership and their constituencies.�

Panelists:
Michael Twitty � Director, Shopper Insights, The Americas, Unilever
Kate Whittington � Director, Guest Insights, Target Corporation

4:35�4:45PM

Closing Remarks
Joel Rubinson � Senior Research Consultant, The ARF, President, Rubinson Partners Inc.

DECEMBER 7, 2010 � 2:30�4:30PM EST

Details to be posted. Please check back.

ARF Print Council Agenda, November 4

Thu, 14 Oct 2010 14:55:00 EDT

NOVEMBER 4, 2010 • 2:30–4:30PM EST

Magazines: Two Perspectives Magazines, e-Readers & Tablets: What will the future hold for agencies? For publishers?

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

In our last session we took a look at eReaders and Tablets from three angles: Consumer Response, Trends in Adoption and Measurement. This session - the 2nd in a series focused the evolution of eReaders & Tablets - will feature presentations on the future of eReaders & Tablets from two perspectives: Publishers and Agencies. A New Digital Future for Publishers?

Sujata Gosalia and Martin Kon from Oliver Wyman Consulting will present an overview of the white paper "A New Digital Future for Publishers" recently developed for Next Issue Media, the digital publishing consortium of Conde Nast, Hearst, Meredith, News Corporation and Time, Inc.

Brenda White from Starcom Worldwide will talk from an advertiser perspective on the adoption rates of e-readers and tablets, expectations on measurement and showcasing Starcom client usage of the platform.

We look forward to an informative session and engaging dialog. Our third session - schedule for early next year - will focus once again on the consumer perspective (post holiday!) and measurement evolution.

Featured Speakers
Sujata Gosalia – Associate Partner, Oliver Wyman Consulting
Martin Kon – Partner, Oliver Wyman Consulting
Brenda White – SVP of Publishing Activation, Starcom

Agenda

2:30–2:40PM

Welcome & ARF Updates
David Marans – EVP of Media, The ARF
Zena Pagán – Councils Manager, The ARF

2:40–2:50PM

Introductions & Overview of Agenda
Judy Bahary – Vice President, Research Director, Starcom Worldwide
Steve Douglas – EVP, Research, DJG Marketing LLC
Britta C. Ware – Vice President, Research Solutions, Meredith Corporation

2:50–3:20PM

A New Digital Future for Publishers
Sujata Gosalia – Associate Partner, Oliver Wyman Consulting
Martin Kon – Partner, Oliver Wyman Consulting

3:20–3:50PM

Adoption Rates of e-Readers and Tablets
Brenda White – SVP of Publishing Activation, Starcom

3:50–4:15PM

Discussion and Q&A

4:15–4:30PM

Next Steps and Adjournment
Judy Bahary – Vice President, Research Director, Starcom Worldwide
Steve Douglas – EVP, Research, DJG Marketing LLC
Britta C. Ware – Vice President, Research Solutions, Meredith Corporation.

Social Media Bootcamp, October 27

Wed, 29 Sep 2010 16:36:00 EDT

Wednesday, October 27, 2010 � The ARF, New York, NY

Join Frank Cotignola, Kraft Foods; Peter Fasano, Dachis Group; Patricia Graham, Knowledge Networks; Jeff Rosenblum, Questus and Jasper Snyder, Converseon for this half-day workshop on Wednesday, October 27. Hear case studies and gain insights on moving from listening, to actionable insights, to a well-thought out social media strategy. Learn how to infuse social media across the organization, as well as how to measure social media�s effectiveness.

With millions of people participating on sites like Facebook, Twitter, and YouTube, brands can no longer avoid social media as an effective research and marketing channel. In fact, if Facebook were a country, it would be the 3rd largest country in the world. Data has shown that social networking is becoming the most popular activity online�even more popular than email or search. But what does this mean for your business?

This half-day workshop not only answers that question, but goes further to explore best practices for using social media as a research and marketing tool. And it isn�t just for beginners, as we delve into:

Setting up a listening strategy
Creating actionable insights from listening
Developing a social media marketing strategy
Infusing social across the organization
Measuring social media�s effectiveness

Register for Industry Leader Forum and Save $200
Plus, don�t miss The ARF�s Industry Leader Forum dedicated to discovering consumer insights, on Thursday, October 28, 2010 at the New York Athletic Club and save $200 by registering for both events. Presenting companies include Kraft, Pfizer, CNN, Colgate-Palmolive, Unilever, Eastman Kodak, PepsiCo and USPS.

The ARF To Share Industry Insights at Advertising Week 2010

Thu, 23 Sep 2010 11:00:00 EDT

NEW YORK – September 22, 2010

The ARF is delighted to announce their partnership with 2010 Advertising Week September 27 to October 1, 2010. A member of the organizing committee for the event, The ARF will be presenting meetings of five of its most popular Councils during Advertising Week, in partnership with Bloomberg. Typically open exclusively to ARF members, everyone is welcome to attend these special meetings of the 360 Media and Marketing Super Council, Multicultural Super Council, Engagement Council, Social Media Council and the premiere of the People Council. ARF Councils and Super Councils address the 14 major issues critical to the advancement of the practice of advertising.

Advertising Week commences on Monday, September 27 with a cross-platform exclusive presented by ESPN at a special meeting of The ARF’s 360 Media and Marketing Super Council. This exclusive inside look at the network's groundbreaking ESPN XP cross-platform initiative in the context of ESPN’s coverage of the 2010 FIFA World Cup (consumed by 160.5 million Americans alone) will be presented by three of ESPN's most well-known, forward-thinking leaders: Artie Bulgrin, ESPN’s SVP of Research and Analytics, Glenn Enoch, VP of Integrated Media Research and Barbara Singer, VP of Advertiser Insights and Strategy. ESPN XP is an ongoing cross-media research initiative with the goal of counting audiences to each platform, determining cross-platform effects, and measuring advertising effectiveness.

Tuesday, September 28’s Multicultural Council meeting focuses on The New Mainstream: Using Human Emotions to Foster Multicultural Business Growth. Understanding and stimulating consumers’ emotions have consistently yielded more effective advertising and stronger brands and in the New Mainstream, marketers and advertisers can gain tremendous competitive advantage by promising and delivering on the emotional aspirations and expectations of individual cultural groups. Presenting companies including Bloomberg, McDonald’s, Target, Crown Imports and Starcom MediaVest, will share advanced approaches and techniques to effectively use emotions in a multi-cultural environment.

On the afternoon of Tuesday, September 28, The ARF’s NeuroStandards Advertising Week launch event will kick-off an unprecedented initiative. Engagement 3: NeuroStandards Collaboration provides an opportunity to add competitive transparency to the growing landscape of ‘neuro-suppliers’ in the field of media and advertising response. Led by Duane Varan, PhD – Murdoch University, Australia and Director, Interactive Television Research Institute/ Executive Director and CRO The Disney Media and Advertising Lab, attendees will get an exclusive preview of the study. The project also presents an open invitation to all vendors in the neuroscience space to submit their work for critical peer scrutiny. Participating neuro-suppliers presenting and available to answer questions at the event include: Innerscope, Mindlab International, MSW/LAB, NeuroCompass, Neuro Insight, Neurosense, Sands Research and Sensory Logic.

The ARF’s Social Media Council presents, Is Social Media Everything? on the morning of Wednesday, September 29. Learn how social is becoming richer and more interactive on four screens — web, mobile, TV, and Digital Out of Home — and engaging people where they are. Featured presenting companies include Martha Stewart Living Omnimedia, Motorola, ADCENTRICITY, Discovery Communications and Bloomberg Businessweek.

The ARF’s involvement in Advertising Week will conclude with the premiere meeting of The ARF’s People Council, which will explore Marketing to Lesbian Gay Bisexual and Transgender People: The Research, The Campaigns, The ROI. Presenting companies including E & J Gallo Winery, Experian Simmons, SPI Marketing LLC, NYC & Co, Barefoot Wines and Community Marketing, Inc. who will tackle three key issues: how marketers put a value on the size of the LGBT consumer opportunity; how marketers effectively communicate with this audience; and how marketers can evaluate the ROI of their LGBT marketing investment.

All ARF Advertising Week Council meetings will be held at Bloomberg, 731 Lexington Avenue (between 58th and 59th Streets), 7 East, Multi-Purpose Room, New York, NY 10022 with the exception of the People Council on Wednesday, September 29, which will be held at The ARF Offices, 432 Park Ave. South, 6th Floor, New York, NY 10016. All meetings are free and open to both ARF Members and Non-Members. Pre-registration at http://my.thearf.org is required.

Media Contact
Simone Moyle
ARF Marketing Manager
646-465-5711
simone@thearf.org

Goodbye to a Legend

Wed, 01 Sep 2010 12:13:00 EDT

Andrew Ehrenberg

Andrew Ehrenberg, pioneering UK market researcher and winner of 2010 ARF Lifetime Achievement Award, died last week at the age of 84.

The Ehrenberg-Bass Institute in South Australia was named after the research luminary and leads the tributes to a man who has left a remarkable legacy for the industry: “We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing.”

Professor Andrew Ehrenberg's contribution to marketing science extends over a wide range of topics. He pioneered the development of scientific laws about marketing, contributing empirical generalizations in areas such as brand buying, TV viewing, attitudes, and reactions to price changes.

Ehrenberg is famous for introducing the NBD (Negative Binomial Distribution) model of buying and (with Gerald Goodhardt) extending this to brand choice with the NBD- Dirichlet model. In doing so he helped to introduce the concept of thinking of brand choice in probabilistic terms.

More information about Andrew Ehrenberg’s life can be found at Wikipedia.

For an overview of Andrew Ehrenberg’s research visit “The Contribution of Andrew Ehrenberg to Social and Marketing Research”, by John A. Bound

ARF Lifetime Achievement Award to Andrew Ehrenberg: Acceptance Speech

First of all, let me say how very sorry I am that my current state of health does not allow me to travel to receive this award in person.I

I am extremely honoured by this award. The ARF has been an important part of my professional life, almost from the beginning. Anybody who knows me, knows that I enjoy a good argument, and some of the best have been at ARF meetings and conferences over the years. Starting in volume 1 in 1961 up to volume 42 in 2002, I have published nineteen papers in the Journal of Advertising Research, not counting those the editors, in their wisdom, decided not to publish. It really has been a lifetime of research, and to have it recognized by my peers and colleagues is immensely satisfying.

Over those years I have been fortunate to have had many talented collaborators, colleagues, students, students who became colleagues, far too many to name except for Professor Gerald Goodhardt, my close associate and friend for more than fifty years. All of them have a share in this honour, and I thank them all.

I would also like to thank Professor Malcolm Wright for accepting this award on my behalf. Malcolm is one of that group of young men and women associated with the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia in Adelaide under the inspired leadership of Professor Byron Sharp who continue to develop and disseminate the ideas for which you are honouring me today. Because of their efforts, those ideas are more prevalent among marketing practitioners today than at any time during my active career. That fact, plus the recognition of my fellow toilers represented by this award is all I could ask for. Thank you.

Sourced from LSBU/Ehrenberg-Bass Institute; Warc.com and ARF archives.

Online Research Quality Super Council Agenda for August 26

Thu, 12 Aug 2010 14:50:00 EDT

AUGUST 26, 2010 • 2:30–4:30PM ET

Knowledge Sharing

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Knowledge sharing has been a critical success factor over the three years of ORQC growth. Today sharing is highly visible in the ARF Quality Enhancement Process (QeP) workshops and in the ongoing partnerships of research buyers and sellers. Through the workshops and the companies applying the QeP we continue to improve the QeP templates and process. One of the leading client companies will share learning from their quality initiatives – Procter and Gamble.

The need for new knowledge extends beyond the bounds of the original Foundations of Quality research, and the ORQC is planning for added research in Foundations of Quality II. The planning for FoQ II will be discussed in the Council meeting. We will also hear about the areas of need pursed by our sister associations, the Interactive Advertising Bureau (IAB) and the Council of American Survey Research Organizations (CASRO).

Featured Speakers
Diane Bowers – CEO, CASRO (tentative)
Donald Gloeckler – Manager, Next Gen Research, Procter & Gamble
Paul Lavrakas, Consultant
Sherrill Mane – SVP Industry Services, IAB (tentative)
Peter Milla, Chair, CASRO Online Research TaskForce
John Ouren – EVP & General Manager, Zoom Businesses, MarketTools Inc.
George Terhanian – President of Global Solutions, Harris Interactive Inc.

Agenda

2:30–2:40PM

Welcome and ARF Updates
Bill Cook – EVP Research and Standards, The ARF

2:40–2:50PM

Introductions and Agenda Overview
Steve Coffey – Chief Research Officer, The NPD Group

2:50–3:10PM

Procter & Gamble’s Journey to Advancing Online Research Quality
Donald Gloeckler – Manager, Next Gen Research, Procter & Gamble

3:10–3:40PM

IAB Assessment of Interactive Advertising Effectiveness Research Sherrill Mane – SVP Industry Services, IAB
Paul Lavrakas, Consultant

3:40–4:10PM

Status of ISO Standards Adoption in US and Abroad
Diane Bowers, CEO, CASRO
Peter Milla, Chair, CASRO Online Research TaskForce

4:10–4:35PM

Research-on-Research Committee
John Ouren – EVP & General Manager, Zoom Businesses, MarketTools Inc.
George Terhanian – President of Global Solutions, Harris Interactive Inc,

4:35–4:45PM

Next Steps and Adjournment
Bill Cook – EVP Research and Standards, The ARF

ARF Youth Council Agenda Posted

Thu, 15 Jul 2010 09:01:00 EDT

AUGUST 17, 2010 • 9:30AM - 12:30PM PT (12:30-3:30PM ET)

The Youth Market and Content Across Platforms

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

MTV Networks
2600 Colorado Avenue (Colorado and 26th Street)
Santa Monica, CA 90404
310.752.8000
View on Google Maps »

This meeting of the ARF's Youth Council will be held at the MTV Networks in California. See below for address.

The ARF visits the Golden State for this special Youth Council meeting on August 17th.

Join us at MTV Networks in California as we examine content directed at the Youth market across different platforms. We have presenters from Break Media, ePoll, MTV Networks and OTX MediaCT sharing their insights with more speakers to be announced.

Featured Speakers
Jana Steadman – Director, Audience Research, MTV Networks
Bruce Friend – President, Media and Entertainment, OTX MediaCT
Donna Sabino – SVP, Kids and Family Insights, OTX MediaCT
Andrew Budkofski – SVP, Sales and Partnerships, Break Media
Mary Ann Farrell – SVP of Research, ePoll

Agenda

MTV’s Millenial Edge
Jana Steadman – Director, Audience Research, MTV Networks

Youth Cross Media Insights
Bruce Friend – President, Media and Entertainment, OTX MediaCT
Donna Sabino – SVP, Kids and Family Insights, OTX MediaCT

“We are Lebron” and Viral Video
Andrew Budkofski – SVP, Sales and Partnerships, Break Media

E-Score Character Kids Study
Mary Ann Farrell – SVP of Research, ePoll

ARF Engagement Council Agenda Posted

Wed, 14 Jul 2010 15:16:00 EDT

JULY 27, 2010 • 2:30PM–4:30PM Eastern

Multi-Channel Advertising

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

During this council meeting, we will be exploring several innovative examples of how organizations have used its multi-channel advertising to engage consumers in enhanced relationships. First, we will review how a large service organization aligned its messaging and its media mix to drive an enhanced brand position and customer engagement. Second, a national non-profit organization will demonstrate how it used a variety of methods to significantly lift the engagement in the cause and convert prospects to participants.

Featured Speakers
Arthur Mitchell – Group Solution Planning Director for Kaiser Permanente, C-E Advertising
Curtis Munk – VP, Strategic Planning Director for Adopt-a-Pet, DraftFCB

Agenda

2:30–2:35PM

Welcome & ARF Updates
Ray Pettit – SVP, Research & Standards, The ARF

2:35–2:45PM

Introductions and Agenda Overview
Greg Whiteman – Manager, Market Research, U.S. Postal Service

2:45–3:25PM

Arthur Mitchell – Group Solution Planning Director for Kaiser Permanente, C-E Advertising
(Q & A to follow)

3:25–4:05PM

Curtis Munk, DraftFCB, Vice-President, Strategic Planning Director for Adopt-a-Pet
(Q & A to follow)

4:05–4:15PM

Group Discussion

4:15-4:30PM

Wrap Up
Greg Whiteman – Manager, Market Research, U.S. Postal Service

Research Transformation Super Council Agenda Posted

Wed, 14 Jul 2010 15:14:00 EDT

AUGUST 3, 2010 • 2:00–4:30PM EDT

Repeatable Strategies for Uncovering Winning Insights

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

This meeting will share the substantial progress that has been made at creating the blueprint for research transformation. We will also analyze one of the 2010 Ogilvy winners in terms of the research transformation principles that can lead to producing winning insights time and time again.

Agenda

2:00–2:10PM

Welcome and Introductions
Donna Goldfarb – VP Consumer and Marketing Insights, Unilever
Susan Wagner – VP Global Strategic Insights, Johnson & Johnson Group of Consumer Companies
Joel Rubinson – Chief Research Officer, The ARF

2:10–3:00PM

Progress Updates
Three Pillars – Working Committee Leaders’ explaining each mission and deliverables
Decision Making Processes
1. Consumer Led Strategies
2. Engagement & Talent

3:00–4:15PM

"ARF Insights Value Creation Model”: Putting the Theory into Action

Ogilvy Award Winner (3:00–3:30PM)
Guest Speaker TBA

Analysis of Ogilvy Award winning case using the ARF Insights Value Creation Model (3:30–3:45PM)
Madeline Bennett – The ARF Research Intern, Harvard College

Panel Discussion: How can we Continue to Produce Winning Insights? (3:45–4:15PM)
Moderated by Joel Rubinson – Chief Research Officer, The ARF

Panelists:
Donna Goldfarb – VP Consumer and Marketing Insights, Unilever
Susan Wagner – VP Global Strategic Insights, Johnson & Johnson Group of Consumer Companies
Guest Speaker TBA

4:10–4:30PM

Next steps on Research Transformation

ARF Print Council Agenda and Speakers

Thu, 24 Jun 2010 15:26:00 EDT

TUESDAY, JULY 13, 2010 • 2:30–4:30PM Eastern

Impact of E-Readers & Tablets on Magazines: Consumer Response, Trends in Adoption, Measurement of Readership

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Magazines, e-Readers & tablets ... what will the future hold? This session will take a look at e-Readers/Tablets from three angles. First we’ll get insight into consumers’ current attitudes towards e-readers based on feedback from real consumers in the IdeaSpace, a collection of private, proprietary communities owned and operated by Communispace.

Then GfK MRI will speak about its measurement of e-readers, including rates of consumer adoption, consumer usage habits with regard to print, and GfK MRI’s future plans for digital print measurement on a brand level.

And finally, Nielsen Online will deliver insights into consumer perception of e-readers based on their mining of social media and behavioral database information and preview their preliminary approach to e-reader measurement.

Let’s get the conversation started in the ARF Print Committee on 7/13 at 3:30. Our goal is to focus on the future of magazine brand readership and measurement across evolving platforms.

Featured Speakers
Renee Piazza – Sr Consultant
Katie Adams – Community Manager, Communispace
Risa Becker – VP Research Operations, GfK MRI
Shiven Ramji – VP Audience Measurement, Nielsen Online

Audience Measurement 5.0 Day Two Keynote: Artie Bulgrin on Cross-Platform Measurement

Wed, 23 Jun 2010 08:46:00 EDT

Day Two Keynote: The Cross-Platform Measurement Marathon
Preview what’s next in cross-platform measurement – Keynote Artie Bulgrin, Senior Vice President of Research + Analytics, ESPN, Inc. provides an overview of ESPN XP, a cross-platform initiative unprecedented in scope that will be implemented for the 2010 FIFA World Cup South Africa in July.

Head of U.S. Census Bureau Opens Audience Measurement 5.0

Wed, 23 Jun 2010 08:45:00 EDT

Day One Keynotes

The American Landscape: The Changing Mainstream
Dr. Robert Groves, Director of the U.S. Census Bureau, presents the ultimate “insider” preview of the of the much anticipated 2010 Census report to be released next year.

The Media Landscape: Measuring the Human Experience
Kathy Kline, Starcom Director of Human Experience turns industry norms on edge and puts the drive to find the motives and emotional drivers behind consumers media choices on the hot seat.

Audience Measurement 5.0 � Last Chance to Pre-Register and Save $100!

Mon, 14 Jun 2010 14:22:00 EDT

PRE-REGISTRATION ENDS TODAY, MONDAY, JUNE 14

Social Media Bootcamp: Social Media For Research and Marketing

Thu, 10 Jun 2010 13:00:00 EDT

Just announced: Daniel Slotwiner of Facebook and Jordan Shlachter of Nielsen present a special lunchtime case study presentation!

View Agenda and Learn More »

Learn how to move from listening, to actionable insights, to a well-thought out social media strategy. Hear case studies that identify the best tools for listening to the consumer, and the best ways to use social networks to listen to and engage your consumers.

Audience Measurement 5.0 Breakthrough Thinking: the Answers You Need to Compete + Win

Wed, 09 Jun 2010 10:07:00 EDT

At Audience Measurement 5.0 keynoters and all-star industry panels push media measurement out of complacency and into the next dimension. Join leaders and for thought-provoking discussion, debate and answers to the most pressing issues in this new multidimensional 360° media world.

CMOs, radical thinkers, neuroscientists, change agents and media authorities are all coming to AM5.0 for two total media immersion days where no sacred cow is sacred, and the solutions to cross-media ROI are all that matter.

ARF QeP Workshop Training Program

Thu, 03 Jun 2010 14:23:00 EDT

What is the ARF Quality Enhancement Process (QeP)?

Two years ago, in a spirit of collaboration and transparency, leading buyers and sellers of online research came together at The ARF for a path forward. Working committees were formed. A private $1MM study was planned and executed. An "industry solutions" committee was formed to translate insights into an action plan. The facts are clear:

Taking multiple surveys per month does not harm respondent engagement
Purchase intent for a concept is related to panelist longevity
Being on multiple panels is less of an issue than presumed
Even after considering many factors, study results still vary across panels
Panels replicate their own answers but different online panels produce different answers

The ARF's Quality Enhancement Process (QeP) provides a clear, consistent, collaborative approach to improving online data quality. Based on learning from the ARFÕs landmark Foundations of Quality study, leading professionals from Coca-Cola, General Mills, Kraft, Microsoft, Bayer Healthcare, Capital One, Unilever, and General Motors worked shoulder-to-shoulder with major research firms and panel suppliers to create the first online research Quality Enhancement Process. They then pilot tested the QeP and we are ready to integrate it into industry practice.

The QeP reflects the ARF’s commitment to apply the learning from the Online Research Quality Council’s landmark Foundations of Quality study, so that the industry can benefit from a clear approach to managing online research quality. Tapping the collective wisdom of leading professionals from major corporations, research firms, and online panel suppliers, collaborative groups of buyers and sellers of online research worked shoulder-to-shoulder toward a common goal. The result? An online research “Quality Enhancement Process.”

TUESDAY, JUNE 29, 2010
Quality Enhancement Process Workshop

The Advertising Research Foundation
432 Park Avenue South at 29th Street, 6th Floor
New York, NY 10016

Program

8:30–9:00am
Continental breakfast

9:00am–12:00pm
Introduction Part 1
Foundations of Quality: Research Results Review
What is the ARF QeP?
General instructions for working with, evaluating, and maximizing the value of the QeP

12:00–1:00pm
Lunch

1:00pm–4:30pm
Introduction Part 2
The panel level template
The sample/study level template
The response quality template
Evaluation of the QeP
Maximizing the value of the QeP templates

Additional QeP Workshop Information

Full-day workshop (9am– 4:30pm)
ARF Members: $1,600 / Non-Members: $3,200

Full day for additional company personnel, per participant
Members: $1,250 / Non-Members: $2,500

For more information contact
Dr. Raymond Pettit, SVP, Research and Standards, The ARF
rpettit@thearf.org

Multicultural Super Council agenda for June 10 meeting posted

Thu, 03 Jun 2010 10:53:00 EDT

JUNE 10, 2010 • 2:30–4:30PM EDT

Emotion

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Providing ‘tools’ for marketers, advertisers and communicators to seize the existing cultural opportunities and not leave ‘money on the table’.

Please join us June 10th at the ARF New York offices for the second Multicultural Council meeting of 2010.

Ed Chad, Principal of Emotion Mining will present their work on “Emotion Marketing – Opportunities for Multicultural America”.

Agenda

2:30 – 2:40PM

Welcome and Introductions
Heather James – SVP, Chief Marketing Officer, The ARF

2:40 – 3:30PM

Emotion Marketing – Opportunities for Multicultural America
Ed Chao – Principal, Emotion Mining

3:30 – 3:55PM

Cynthia Perkins-Parker - VP, Diversity & Sales Development, Cabletelevison Advertising Bureau (CAB)

3:55 – 4:15PM

Panel Discussion: Multicultural Applications
Ed Chao – Principal, Emotion Mining
Cynthia Perkins-Parker - VP, Diversity & Sales Development, Cabletelevison Advertising Bureau (CAB)

4:15 – 4:25PM

Q & A

4:25 – 4:30PM

Closing Remarks
Heather James – SVP, Chief Marketing Officer, The ARF

New Learning from Arbitron and Google at Audience Measurement 5.0

Wed, 02 Jun 2010 17:08:00 EDT

The Advertising Research Foundation announces two special Platinum Learning Sessions @ Audience Measurement 5.0 sponsored by Arbitron and Google. These in-depth sessions dive deep into core issues facing media measurement and reveal new game changing learning that can propel your business forward.

Digital Media Council June 8 Agenda

Wed, 02 Jun 2010 16:46:00 EDT

JUNE 8, 2010 • 10:30AM–12:30PM EDT

Digital Innovation: The Impact of Technology on Consumers' Everyday Lifestyle and Implication for Brand and Engagement and Interaction

During Internet Week. For more information on Social Media week please visit www.internetweekny.com.

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Technology has become so widely adopted that life cannot be lived – or imagined - without it. Now Smartphone penetration, tablet devices, Google's ultra high-speed broadband connection, upcoming 4G/WiMax high speed mobile connections, convergence of real and digital through augmented reality, location based services, mobile payments, are all hitting the mainstream or coming real soon – all presenting new lifestyle options and services, and new ways to engage and interactive with brands. Our speakers and panel will discuss the ways brands and advertisers adapt to this fast paced environment, the actions they take to be ready today and the ones that may be possible in 3 or 5 years, and the point at which they should consider using emerging technology to optimize and maximize return on advertising and to build their brands.

Featured Panelists
Brian Morrissey – Digital Editor, Adweek
Molly Hislop – VP, Research Services, InsightExpress

Agenda

2:30–2:40PM
Welcome & ARF Updates
Steve Rappaport – Knowledge Solutions Director, The ARF

2:40–2:55PM
Introductions and Agenda Overview
Campbell Foster – Industry Marketing Manager, Google
Rob Gonda - Director Marketing Strategy and Analysis, SapientNitro

2:55–3:55PM
Panel Discussion
Brian Morrissey – Digital Editor, Adweek
Molly Hislop – VP, Research Services, InsightExpress

3:55–4:15PM
Q&A

4:15–4:30PM
Next Steps and Closing Remarks
Campbell Foster – Industry Marketing Manager, Google
Rob Gonda - Director Marketing Strategy and Analysis, SapientNitro
Steve Rappaport – Knowledge Solutions Director, The ARF

Digital Media Council: The Impact of Technology on Consumers' Everyday Lifestyle and Implication for Brand and Engagement and Interaction

Thu, 27 May 2010 09:19:00 EDT

JUNE 8, 2010 • 10:30AM–12:30PM EDT

Digital Innovation: The Impact of Technology on Consumers' Everyday Lifestyle and Implication for Brand and Engagement and Interaction

During Internet Week. For more information on Social Media week please visit www.internetweekny.com.

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

ARF Engagement Council Agenda

Mon, 24 May 2010 08:43:00 EDT

JUNE 15, 2010 • 2:30PM–4:30PM Eastern

Multi-Channel Advertising

Registration

To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Featured Speakers
Arthur Mitchell – Group Solution Planning Director for Kaiser Permanente, C-E Advertising
Curtis Munk – VP, Strategic Planning Director for Adopt-a-Pet, DraftFCB

Agenda

2:30–2:35PM
Welcome & ARF Updates
Ray Pettit – SVP, Research & Standards, The ARF

2:35–2:45PM
Introductions and Agenda Overview
Greg Whiteman – Manager, Market Research, U.S. Postal Service

2:45–3:25PM
Arthur Mitchell – Group Solution Planning Director for Kaiser Permanente, C-E Advertising
(Q & A to follow)

3:25–4:05PM
Curtis Munk, DraftFCB, Vice-President, Strategic Planning Director for Adopt-a-Pet
(Q & A to follow)

4:05–4:15PM
Group Discussion

4:15-4:30PM
Wrap Up
Greg Whiteman – Manager, Market Research, U.S. Postal Service

Advertising Effectiveness Council June 24

Mon, 17 May 2010 14:37:00 EDT

JUNE 24, 2010 • 2:30–4:30PM EST

Advanced Research Methods To Inspire Great Advertising

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

The June 24 Advertising Effectiveness Council meeting will discuss research methods that can help identify powerful messages and guide effective creative executions. We'll hear from thought-leaders and practitioners of specialized methodologies that go beyond traditional focus group or survey approaches.

Edward Wachtman, Founder of StoryTellings Consulting and Dr. Timothy DeWaal Malefyt, VP, Director of Cultural Discoveries, BBDO, will discuss research methods they use to provide deep insights to ad development teams before those teams develop any concepts.

Dr. Frank Schab, CEO of Six Degrees, LLC will talk about the methods that he uses to help ad development teams understand what aesthetics and language to use to make ads more effective.

Featured Speakers
Dr. Timothy DeWaal Malefyt – VP, Director of Cultural Discoveries, BBDO
Dr. Frank Schab – CEO, Six Degrees LLC
Edward Wachtman – Founder, StoryTellings Consulting

ARF Social Media Council

Tue, 11 May 2010 16:50:00 EDT

JUNE 8 • 2:30-4:30PM EDT

What’s So Special About Social Media? Breaking Down Silos

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

According to a study by a research team at Penn State, 20% of Tweets are about brands, And it’s not only Twitter where people are talking about brands. It also happens on Facebook, online forums, blogs, online communities, and other social networks. What makes people share so much information online? How can you better understand consumer behavior online to virally spread your message? Why does social media work, and why has it become such an effective form of communication? Learn how social psychology, user experience, site design, and an effective marketing strategy play into social media participation—and why word of mouth is one of the most powerful forms of marketing.

Moderator
Ned Winsborough – CI Manager, Consumer Networks, General Mills

Featured Speakers
Israel Mirsky, EVP, Emerging Media and Technology, Porter Novelli
David Witt, Sr. Brand Public Relations Manager, General Mills
TBA, Hall & Partners

Agenda soon to be posted.

Audio Council Agenda Posted

Mon, 10 May 2010 10:52:00 EDT

MAY 20, 2010 • 2:30–4:30PM EST

What Agency Planners Really Want from Local, Network and Online Radio

Building on last year's highly successful ARF Audio Council advertiser panel, come and hear what top agency planners want from radio for their clients.

Bob McCurdy of Katz Marketing Solutions will moderate a not-to-be-missed panel focusing on issues such the advertiser perception of the medium, the role of radio/audio plays in a multi-media plan, how and where it fits in with the channel planning process, and the value of audio streaming within the overall mix.

Featured Panelists
Kathy Doyle – EVP, Director Local Broadcast, Universal McCann
Paul Hindle – Managing Partner, GSK NA Account Director
Bob McCurdy – President, Katz Marketing Solutions (moderator)
Elizabeth Murphy – Senior Partner Communications Strategy Director, MEC Global
Gail K. Stein – Client Communications Director, OMD

Agenda

2:30–2:35PM
Welcome & ARF Updates
Craig Gugel – SVP, Media Analytics, The ARF

2:35–2:40PM
Agenda Overview and Introductions
Lorraine Hadfield – Managing Director-Global Radio Audience Measurement, The Nielsen Company

2:40–4:00PM
Panel Discussion
Radio/audio’s role in a multi-media plan, how and where it fits in with the channel planning process, and the value of audio streaming within the overall mix

Moderated by: Bob McCurdy – President, Katz Marketing Solutions

Panelists:
Kathy Doyle – EVP, Director Local Broadcast, Universal McCann
Paul Hindle – Managing Partner, GSK NA Account Director
Elizabeth Murphy – Senior Partner Communications Strategy Director, MEC Global
Gail K. Stein – Client Communications Director, OMD

4:00–4:20PM
Discussion and Q&A

4:20–4:30PM
Next Steps and Wrap Up
Dr. Thomas Evans – VP-Audio Research & Special Projects, ESPN
Lorraine Hadfield – Managing Director-Global Radio Audience Measurement, The Nielsen Company
Kim Vasey – SVP - Director of Radio, Mediaedge:cia

Understanding Shoppers � Aligning the Retailer and Manufacturer Perspectives

Mon, 03 May 2010 16:14:00 EDT

AGENDA POSTED Please join us May 11th at the ARF NY offices for the first Shopper Insights council meeting of 2010 and to welcome our newest co-chair, Kate Whittington � Director, Guest Insights, Target Corporation. Kate will be joined in NY by Mike Twitty from Unilever and other leaders of the ARF shopper insights council from Johnson & Johnson, Symphony IRI Group, and Smart Revenue, sharing their perspectives on where the retailer and the manufacturer look at opportunities from shopper understanding in the same way, and where the discrepancies are. Then, Larisa Mats from Kraft Foods and Christina Engelhardt from Cymfony will present their work on �Using Social Media to Understand Today�s Shopper Behavior�. Finally, we will discuss plans and ask for volunteers regarding the �Path to Purchase� working committee. Whether you are a research supplier, retailer, manufacturer or advertising agency in the shopper space, you will come away with new ideas for business growth. Agenda 2:30�2:40PM Welcome and Introductions Joel Rubinson � Chief Research Officer, The ARF 2:40�3:25PM Panel Discussion A: Finding the Common Ground Where is the overlap? What shopper insights will benefit both the retailer at driving footfall, ring, category sales and shopper satisfaction as well as lift sales for manufacturer partners? What are the opportunities to improve and standardize shopper insights and shopper marketing concepts? PANELISTS Mike Twitty � Director, Shopper Insights, The Americas, Unilever Kate Whittington � Director, Guest Insights, Target Corporation 3:25�3:55PM Using Social Media to Understand Today�s Shopper Behavior Christina Engelhardt � Manager, Business Analytics and Strategy, Cymfony Larisa Mats � Research Manager, Consumer Insights & Shopper Engagement, Kraft Foods 3:55�4:25PM Panel Discussion B: Understanding the Path to Purchase The ARF is activating its working committee on Path to Purchase as this has become a hot area for understanding how to drive sales at key leverage points and in store, where half or more of brand purchase decisions might still be up for grabs. This panel will address the following questions: 1. What are the shopping stages along the path to purchase? 2. What are the key business questions that retailers and manufacturers would have at each stage 3. What are the appropriate research protocols for each stage of shopper research? PANELISTS John Dranow � President & CEO, Smart Revenue Chuck Meyer-Hanover � Director of Shopper & Category Dev�t, Johnson & Johnson Michael Twitty � Director, Shopper Insights, The Americas, Unilever Kate Whittington � Director, Guest Insights, Target Corporation 4:25�4:30PM Next Steps and Closing Remarks Joel Rubinson � Chief Research Officer, The ARF Robert Tomei � President, Consumer and Shopper Insights, Symphony IRI Group Michael Twitty � Director, Shopper Insights, The Americas, Unilever Kate Whittington � Director, Guest Insights, Target Corporation We will also try to understand how retailers and manufacturer partnerships can achieve alignment on thinking about the shopper when retailers and manufacturers are seeking somewhat different shopper insights and different manufacturers have different approaches and vocabulary.

Debut Meeting � Research Transformation Super Council

Mon, 03 May 2010 10:29:00 EDT

Inspiring better business futures, by enabling organizations to bring value to daily lives, through continuous learning, listening and translating people and markets. Council Mission To enable the organization to embrace the new marketing vision: Inspiring better business futures, by enabling organizations to bring value to daily lives, through continuous learning, listening and translating people and markets. The ARF is seizing on the collective awakening of research professionals that the research and insights function needs to become an agent of change to create the �insightful organization� that knows how to bring the voice of people into marketing decision making.

Nielsen, ARF Webcast: Advertising Effectiveness � Understanding the Value of a Social Media Impression

Thu, 29 Apr 2010 13:31:00 EDT

Until now, the industry has been hard-pressed to understand what value advertising in the social context plays in the media mix. As a result, The Nielsen Company and Facebook recently joined forces to develop effective, near-real time advertising effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration. Join Jon Gibs, VP Online & Integrated Analysis, The Nielsen Company and Sean Bruich, Measurement Research, Facebook, as they take an in-depth look at the results of their research, including key takeaways such as.

Nielsen, Google and Yahoo are going. Are you?

Mon, 26 Apr 2010 10:23:00 EDT

REAL-TIME ROI FROM REAL WORLD LEADING EDGE INNOVATORS Google, Nielsen, Universal McCann, Yahoo!, MediaVest, NBC Universal, comScore, Kantar, Starcom, Sequent, BrandKeys, Sapient, GfK and more share precedent setting findings, disruptive thinking and game-changing innovations on media. The greatest inhibitor to ad spending is inadequate understanding and application of the newest insights into ROI metrics. Discover how to attain the most effective ad spend possible, the obstacles to overcome and the outlook for future practice. Get up-to-the-minute on the latest evaluation approaches and technology at The ARF�s Audience Measurement 5.0 conference.

Shopper Insights Council May 11

Tue, 20 Apr 2010 13:04:00 EDT

Featured Speakers Chuck Meyer-Hanover � Director of Shopper & Category Development, Johnson & Johnson Bob Woodard � Vice President, Global Consumer and Customer Insights, Campbell Soup John Dranow � President & CEO, Smart Revenue How can retailers and their manufacturer partners all achieve alignment on thinking about the shopper when retailers and manufacturers seek somewhat different shopper insights and different manufacturers have different approaches and vocabulary. Leaders from Target, Unilever, J&J, Campbell Soup, Smart Revenue and others with share their perspectives in a series of panel discussions. Panel discussion one: Finding the Common Ground * Where is the overlap? * What shopper insights will benefit both the retailer at driving footfall, ring, category sales and shopper satisfaction as well as lift sales for manufacturer partners? * What are the opportunities to improve and standardize shopper insights and shopper marketing concepts? Panel discussion two: Understanding the Path to Purchase The ARF is activating its working committee on Path to Purchase as this has become a hot area for understanding how to drive sales at key leverage points and in store, where half or more of brand purchase decisions might still be up for grabs. This panel will address the following questions: * What are the shopping stages along the path to purchase? * What are the key business questions that retailers and manufacturers would have at each stage? * What are the appropriate research protocols for each stage of shopper research? Registration To attend in person or virtually, register via My ARF � https://my.thearf.org/

Research Transformation Super Council May 7

Tue, 20 Apr 2010 13:02:00 EDT

MAY 7, 2010 � NOTE NEW TIME 2:00�4:30PM EDT Debut Meeting Registration To attend in person or virtually, register via My ARF � https://my.thearf.org/ If you have any questions, please contact Zena Pagan at councils@thearf.org. ARF Research Transformation council is a change agent, bringing great resources and expertise of ARF members and outside experts to shape the industry future. Agenda 2:00-2:15PM Introduction of Research Transformation Council What is Research Transformation? Why Now? What Led to this Initiative? Donna Goldfarb � VP Consumer and Marketing Insights, Unilever Susan Wagner � VP Global Strategic Insights, Johnson & Johnson Group of Consumer Companies 2:15-3:00PM Explanation of Research Transformation Mission Statement Three Pillars � Working Committee Leaders� explaining each mission and deliverables 1. Organizational Impact 2. Human-led Strategies 3. Engagement, Talent & Process 3:00-3:25PM Fast Learning Organization Guarav Bhatnagar � McKinsey 3:25-4:00PM Panel Discussion Moderated by Joel Rubinson � Chief Research Officer, The ARF Panelists: Research Transformation Leadership Team Members TBA Guarav Bhatnagar � McKinsey Donna Goldfarb � VP Consumer and Marketing Insights, Unilever Susan Wagner � VP Global Strategic Insights, Johnson & Johnson Group of Consumer Companies 4:00-4:30PM Closing and Member Recruitment Donna Goldfarb � VP Consumer and Marketing Insights, Unilever Susan Wagner � VP Global Strategic Insights, Johnson & Johnson Group of Consumer Companies Joel Rubinson � Chief Research Officer, The ARFRegistration

Online Research Quality Council April 22

Tue, 20 Apr 2010 13:00:00 EDT

April 22, 2010 � 2:30�4:30PM EST QeP Update, Research, and Workshops Registration To attend in person or virtually, register via My ARF � https://my.thearf.org/ If you have any questions, please contact Zena Pagan at councils@thearf.org. Agenda 2:30�2:40PM Welcome and Introductions Steve Coffey � Chief Research Officer, The NPD Group Inc. 2:40�3:00PM Industry Solutions Committee David Schmidt � Director Portfolio Management, The Coca-Cola Company Bob Walker � President, Surveys & Forecasts, LLC Ray Pettit � SVP Research & Standards, The ARF 3:00�3:20PM Outreach Committee John Willard � Director, Market Research & Consumer Relations, Bayer Healthcare Art Klein � EVP Director, MSW Research 3:20�3:40PM Research-on-Research Committee John Ouren � EVP & General Manager, Zoom Businesses, MarketTools Inc. George Terhanian � President of Global Solutions, Harris Interactive Inc, 3:40�4:05PM Guest Speaker 4:05�4:20PM Q & A 4:20�4:30PM Next Steps and Adjournment Steve Coffey � Chief Research Officer, The NPD Group Inc.

Mark Your Calendar for ARF Councils

Tue, 20 Apr 2010 11:35:00 EDT

APRIL 20, 2010 Print http://www.thearf.org/assets/print-council/?mtag=Feed APRIL 22, 2010 Online Research Quality Super Council http://www.thearf.org/assets/online-research-quality-council/?mtag=Feed MAY 4, 2010 Digital Media http://www.thearf.org/assets/digital-media-council/?mtag=Feed MAY 7, 2010 Research Transformation Super Council http://www.thearf.org/assets/research-transformation-council/?mtag=Feed MAY 11, 2010 Shopper Insights http://www.thearf.org/assets/shopper-insights-council/?mtag=Feed MAY 13, 2010 Engagement http://www.thearf.org/assets/engagement-council/?mtag=Feed JUNE 3, 2010 Multicultural Research Super Council http://www.thearf.org/assets/multicultural-council/?mtag=Feed JUNE 8, 2010 Social Media Council http://www.thearf.org/assets/social-media-council/?mtag=Feed JUNE 24, 2010 Advertising Effectiveness Council http://www.thearf.org/assets/ad-effectiveness-council/?mtag=Feed

WOMMA &ARF Present �A Crash Course in Listening�

Mon, 19 Apr 2010 10:23:00 EDT

Tuesday, April 20, 2010 � 12:00�1:00PM EDT Cost: Free for Everyone! Register Here: www2.gotomeeting.com/register/308187491 Presenter: Steve Rappaport, ARF Knowledge Solutions Director Moderator: John Moore, WOMMA�s WOM Enthusiast

Register Early and Save for Audience Measurement 5.0

Mon, 05 Apr 2010 12:20:00 EDT

JUNE 22�23, 2010 Millennium Broadway Hotel � New York City

The ARF at Global Advertiser Week

Mon, 29 Mar 2010 15:08:00 EDT

Bob Barocci, President and CEO of the Advertising Research Foundation, will be sharing the ARF�s expertise in measurement and social media at WFA Global Advertiser Week.

Re:think 2010 � Navigate The New Normal

Tue, 23 Mar 2010 10:05:00 EDT

Learn how to navigate The New Normal from the big guns who are reinventing what media is and how it will be consumed. Re:think 2010, The ARF 56th Annual Convention + Expo has more knowledge, more learning, more networking and more proprietary research findings from major advertisers and marketers than ever before.

Nielsen Reveals New Insights @ Re:think 2010

Mon, 15 Mar 2010 14:02:00 EDT

Re:Think How Consumers Watch, Listen + Buy at Nielsen�s Platinum Learning Session. Join Re:think 2010 Co-Chairs Paul J. Donato, Nielsen Executive Vice President and CRO and Steve Hasker, Nielsen President Media Product Leadership and Advertiser Solutions, plus special guests to learn about emerging trends that will shed light on how your organization can succeed tomorrow.

Wurtzel Comes Back From the Future

Wed, 10 Mar 2010 15:42:00 EDT

After returning from 17 days immersed in NBC�s Vancouver Billion $ Media Lab 2.0, when asked how it went, Alan Wurtzel said �Incredible. We saw, monitored and recorded behavior across three screens that gave us a real and actionable look into the future.� At Tuesday�s lunch at ReThink 2010, Alan will report out publicly for the first time on the learning from their ground-breaking experiment. In his presentation Alan will cover at least �four big stories�...

Win Re:think 2010 One-Night Stay at Marriott Marquis

Mon, 08 Mar 2010 09:09:00 EDT

One lucky ARF 2010 Re:think registrant and Marriott Marquis hotel guest will win the Complimentary ARF Re:think/Marriott One-Night Stay with Breakfast for 2! All registered ARF Re:think Mariott Marquis guests will automatically be entered to win. Lock in your reservation at the Marriott Marquis now! Get an exclusive ARF $249 hotel discount, Double Rewards points plus a chance to win this special One-Night Stay!

Big Media is Moving in Bold New Directions at Re:think 2010

Wed, 03 Mar 2010 12:56:00 EDT

Learn how to navigate the New Normal from the industry execs who are reinventing what media is and how it will be consumed. Re:think 2010, The ARF 56th Annual Convention + Expo has more knowledge, more learning, more networking and more proprietary research findings from major advertisers and marketers than ever before. Master The New Normal in 19 high-stakes general sessions and 39 key issue forums that probe top priority issues and challenge the status quo.

Be Part of a Modern Classic

Wed, 24 Feb 2010 10:58:00 EDT

JAR was essential reading for the �Mad Men� of the 1960s, and still is across the industry today. In an age when news travels around the world in seconds and the Internet provides more new thinking each day than those in the advertising industry could ever track, why should someone take the time to publish in a 50-year-old quarterly journal? Although much of what we see on the Internet is read today and forgotten tomorrow, papers published in the Journal of Advertising Research have longevity and practical resonance. The Journal is not the place for the latest trends or fashions, but rather a forum to share trustworthy studies that add to the body of advertising knowledge.

Nothing�s Normal � Google, IBM, Microsoft, Facebook Give You Clear Direction @ Re:think 2010

Tue, 02 Feb 2010 09:03:00 EDT

LAST CHANCE TO SAVE $375. REGISTER BEFORE FEBRUARY 5! The business landscape has changed fundamentally. The pecking order is up for grabs. That�s The New Normal. Re:think 2010, The ARF 56th Annual Convention + Expo, is the nerve center for insights, innovation and inspiration. Learn how to navigate the New Normal from industry mavericks leading the way. Register Before February 5 and save $375.

vitaminwater �connect�s With Their Consumers � Learn How You Can, Too!

Wed, 20 Jan 2010 15:03:00 EDT

Be among the first in the world to sample the product that listening built, vitaminwater�s �connect�, at the ARF Industry Leader Forum � Putting Listening to Work in San Francisco next Thursday, January 28, 2010.

Listening to the Consumer: Is Social Media the New Market Research? Find out at the ARF Industry Leader Forum � �Putting Listening to Work,� January 28, 2010 in San Francisco

Wed, 07 Jan 2009 12:00:00 EDT

Listening Playbook The Promise of Listening � Putting Listening to Work The ARF Listening Playbook is the go to guide for understanding the newest, and potentially most important advance in market research - listening to customer conversations. The Playbook answers four key questions being asked today - what is listening, how is it used, how is it done, and where is it going? Written by Advertising Research Foundation experts, they explain how listening helps brands achieve the full range of marketing objectives, from finding new customers through loyalty. This comprehensive book teaches through 35+ case studies and many examples. Complete with over 70 vendor profiles, glossary and index, The ARF Listening Playbook gives all readers the research and practical foundation necessary to leverage listening for their brand's growth

Listen up! ARF Industry Leader Forum � �Putting Listening to Work�, January 28 2010 in San Francisco

Tue, 15 Dec 2009 09:15:00 EDT

�Putting Listening to Work� will help you do just that. Derive actionable insights on listening from Jeremiah Owyang, Toyota, Kraft, Microsoft, IBM, PepsiCo, Saatchi and Saatchi Wellness and LinkedIn. Plus, receive a copy of the enhanced The ARF Foundations Series � Putting Listening to Work publication.

Great Research Inspires Great Advertising

Mon, 23 Nov 2009 13:24:00 EDT

Submission Deadline is December 11, 2009 The ARF David Ogilvy Awards for Excellence in Advertising Research, named after advertising legend David Ogilvy, annually celebrate the critical role of research in creating powerful advertising campaigns.

Great Mind Award Nominations Open

Mon, 23 Nov 2009 13:09:00 EDT

Nominations due February 5, 2010 Show your appreciation this Thanksgiving: thank a client, colleague or partner for their contribution to the advertising research industry by nominating them for a 2010 ARF Great Mind Award, today!

Industry Leader Forum � Winning with Social Media Highlights

Thu, 05 Nov 2009 09:28:00 EDT

A snapshot of the ARF�s Industry Leader Forum is on Twitter at #ilfny09. Get speaker highlights and attendee feedback.

ARF Marketing Shift on Fast Company

Mon, 19 Oct 2009 16:50:00 EDT

The ARF is collaborating with Fast Company to highlight how marketing thinking continues to shift as savvy consumers embrace technology.

Online Research Quality Council unveils ARF Quality Enhancement Process Version 1.0 � September 29

Thu, 24 Sep 2009 08:48:00 EDT

On September 29th, we will unveil the ARF�s Quality Enhancement Process (QEP), Version 1.0 to the industry. Leading marketers including Coca-Cola and Unilever, accounting for over a billion dollars of marketing research purchasing power, have already committed to piloting and refining the new process.

The ARF introduces our new SVP, Social Media, Lynne d Johnson at the Social Media Council launch!

Tue, 15 Sep 2009 16:52:00 EDT

Professional blogger and social media expert, Lynne d Johnson joins the ARF as the SVP, Social Media. In this new position, Lynne will guide members on how they can best utilize social media to gain insights and achieve their business objectives. She will also launch the ARF�s Social Media Council and expand the ARF�s social media presence.

NBC Universal�s Alan Wurtzel to update on CIMM Initiatives at ARF 360 Media &Measurement Council during Advertising Week

Mon, 14 Sep 2009 15:27:00 EDT

Alan Wurtzel, President of Research and Media Development at NBC Universal, will kickoff the ARF�s 360 MMSC Council special session on September 22nd at the Time Warner Center. He will update all attendees on the genesis and mission of the council and will summarize the status of the various CIMM (Coalition for Innovative Media Measurement) initiatives. Audience Q&A will follow.

US Census Bureau�s Senior Researcher for Survey Methodology to Speak at ARF Multicultural Advertising Council During Ad Week

Mon, 24 Aug 2009 08:39:00 EDT

To help celebrate Advertising Week 2009, The ARF is pleased to present a very special session of its Multicultural Advertising Council on Tuesday, September 22. The Advertising Week session, entitled The Time is Right: On the Path to Multicultural Business Growth presents an expansive new direction for supporting and enhancing multicultural business growth which will have a significant impact on the research, advertising and marketing industries.

Intern-alizing Social Media � A reverse mentoring project at the ARF

Thu, 13 Aug 2009 09:12:00 EDT

How do Millennials use social media? How do they see it evolving? The Advertising Research Foundation�s 2009 Summer Interns have provided unique insights into the ever-changing world of social media. Learn about social media by those who use it as part of their daily lives.

Foundations of Quality Knowledge Briefs Available

Thu, 30 Jul 2009 15:02:00 EDT

The ARF�s Foundations of Quality (FoQ) project begins to bear fruit with the creation of ARF Knowledge Briefs: executive reports based on the FoQ research-on-research results. In today�s world of swift and rapid change, knowledge is power. The Foundations of Quality study collected over 100,000 survey responses from 17 panels in a rigorously designed research project. The question with the most important implications for the industry was: Why do survey results not replicate? Panels appear to produce different answers, so switching panels or changing the mix of panels can lead to results that are not comparable across studies. Also, panel practices vary widely, which influences results; for example, in the FoQ study it was found that purchase intent is higher in panels that offer cash incentives. Such panels also seem to attract more panelists who say they are motivated to take surveys for money.

ARF Summer School

Thu, 23 Jul 2009 09:49:00 EDT

While you�re catching some rays, take a crash course on the latest developments in advertising and marketing research issues with ARF council and webcast recordings. 2009 Council presentations, meeting notes and past webcasts are available on demand at MyARF.

Foundations of Quality (FoQ) 90-Day Plan and Initiative Surges Forward

Mon, 06 Jul 2009 15:20:00 EDT

The Foundations of Quality Research-on-Research Project has produced the definitive report on online research quality improvement. Results from this study offer findings and guidelines on measuring and assessing the quality of online research data. FoQ Knowledge Briefs and Reports will be available in September.

Audience Measurement 4.0 Highlights

Thu, 25 Jun 2009 14:54:00 EDT

Thanks to our attendees, presenters, program committee, sponsors and partners for making Audience Measurement 4.0 another record-breaking event! 4 Keynotes, 10 Panels, 35 Key Issue Forums and 124 Speakers dissected the latest developments in audience measurement and stressed the critical need to address the challenges with STB data, social media metrics and cross-platform media.

Data 21, Mythology 0

Mon, 01 Jun 2009 13:23:00 EDT

June Journal of Advertising Research features 21 Watertight Laws for Intelligent Advertising Decisions

Online Research Quality Council (ORQC) Foundations of Quality on Overlap and Duplication � Next Meeting June 9th

Mon, 18 May 2009 11:24:00 EDT

The ARF�s Foundations of Quality (FoQ) project begins to bear fruit with the creation of the first of a number of topic-based reports based on the FoQ research-on-research project�s results.

The Stories Behind ARF David Ogilvy Award Winners

Thu, 07 May 2009 09:45:00 EDT

Each year the ARF David Ogilvy Awards recognize the role of consumer research in creating successful advertising. View the case studies to learn about the approaches and techniques utilized to discover insights that generated results.

Translating Shopper Insights into Strategy and Solutions � May 12

Thu, 30 Apr 2009 17:29:00 EDT

The ARF�s Shopper Insights Council�s mission is to reshape industry thinking about shopping as an integral part of the brand experience. The discussion continues on Tuesday, May 12 with additional perspectives on purchasing decisions made pre-store and in-store.

Announcing the ARF Career Center

Tue, 24 Mar 2009 16:03:00 EDT

Bob Barocci, CEO and Joel Rubinson, CRO discuss the ARF�s 21st century resource for employers and jobseekers.

Video Consumer Mapping Study at Re:think 2009

Thu, 19 Mar 2009 14:41:00 EDT

The Video Consumer Mapping Study is the largest and most significant observational study of media activity ever undertaken.

The New Marketing Research Imperative: It�s about Learning

Tue, 10 Mar 2009 17:27:00 EDT

Chief Research Officer Joel Rubinson sets out The ARF�s work to redefine the mission, vision and scope of the research function in this article from the forthcoming March 2009 issue of the Journal of Advertising Research.

ORQC Marches Steadily on the Path to Online Research Improvement

Mon, 09 Mar 2009 12:02:00 EDT

Robert Tomei, IRI, introduced the leaders of the ORQC Industry Solutions Committee, Tomas Emmers, Unilever; Mark Berry, Synovate; and Anne Hedde, Lightspeed at the council�s first meeting of 2009.

Foundations of Quality Analysis Proceeds Carefully and According to Plan

Mon, 02 Mar 2009 14:13:00 EDT

The results of the Foundations of Quality (FoQ) Phase 1 study on online data quality are currently being presented in private sessions with participants and supporters of the project during the month of March, leading up to a presentation to the industry on April 1st at the ARF�s 2009 Annual Re:Think Conference.

On February 19th, the ARF Does a 360!

Thu, 12 Feb 2009 16:45:00 EDT

Did you ever feel that something just wasn�t right? That the way you plan and measure your advertising is no longer working? That you needed more knowledge and new insights to help you effectively connect with consumers? Well, the media and marketing research industry is about to come full circle � it will literally do a 360!

Twitter tells the story at the ARF Industry Leader Forum

Wed, 28 Jan 2009 11:36:00 EDT

On January 27 Industry Leaders gathered in San Francisco for the ARF workshop �Transform Your Research By Listening ... West Coast Edition.� Gurus from Procter & Gamble, Levi-Strauss, Charles Schwab, Intel, Facebook, Microsoft, Clorox and more explained how their companies have learned from listening to customers� naturally occurring conversations and behavior. And companies including Communispace, Nielsen Online and Crispin Porter + Bogusky explained how they have put research transformation into practice.

New Learning Zones, New Companies &New Contacts at Re:think 2009 Expo

Wed, 28 Jan 2009 11:36:00 EDT

Open to all, over the two days of the Expo a community of industry peers network and gather information about the latest developments in advertising, marketing and research. The Expo is the social hub of the Re:think convention and attendees are able to connect offline with friends and colleagues through daily happy hours and opportunities to meet the speakers, as well as product demonstration and research presentation events

ARF 2009 David Ogilvy Awards Entry Deadline

Tue, 06 Jan 2009 09:11:00 EDT

It�s your last chance to enter the 2009 David Ogilvy Awards and receive industry recognition for your research.

The Future of Audio Measurement

Thu, 11 Dec 2008 15:22:00 EDT

ARF Council Meetings showcase best practice and introduce ARF members to new technologies and the latest thinking about all aspects of advertising. The Audio Council is no exception, and at the next meeting in New York on December 17, Chair Dr. Tom Evans of ESPN will bring together two major players representing the potential future of audio measurement � IMMI and Arbitron.

Listen, Learn, Transform: Shaping the Future of Research

Thu, 20 Nov 2008 12:39:00 EDT

The Advertising Research Foundation is leading a Research Transformation initiative that will enable members to stay ahead of the curve in a fast-changing, consumer-driven world.

Walmart Stays a Step Ahead of the Economy

Mon, 10 Nov 2008 10:19:00 EDT

Extensive research helps the retailer create an Ogilvy-Award winning campaign.

Mastering the Multimedia Age

Thu, 16 Oct 2008 15:09:00 EDT

The ARF�s October Councils focus on cutting edge research techniques, from print to video.

The Future of Listening

Thu, 25 Sep 2008 15:30:00 EDT

ARF research chief Joel Rubinson look at how consumers� digital conversations reveal brands� mojo.

The Art of Listening in the Digital Age

Thu, 25 Sep 2008 15:29:00 EDT

An ARF event sparks an industry discussion on learning from consumers� online talk about brands.

Falling Behind the Trends?

Thu, 18 Sep 2008 10:42:00 EDT

A September 19 council examines how to learn from brand-building multicultural men.

Examining a Gem of a Campaign

Tue, 16 Sep 2008 09:47:00 EDT

Ogilvy winner JWT shares research strategies from the Journey Diamonds launch.

Can you hear me now?

Mon, 15 Sep 2008 09:37:00 EDT

Consumers increasingly expect companies to listen to what they�re saying about brands. An Ad Week workshop on Sept. 22 offers smart solutions on how to do it.

Setting a Gold Standard for Online Research Quality

Thu, 11 Sep 2008 11:14:00 EDT

An ARF council will offer ideas on meeting the challenge on Sept. 16. It�s no secret that there are panelists who participate in multiple online surveys. But do these serial survey-takers hurt the results?

Can Brands Gain Insight from Social Media Chatter?

Mon, 08 Sep 2008 10:58:00 EDT

TNS/Cymfony presents their new study findings in September 9 webcast.

Fast-Forwarding to the Future of TV Viewing

Tue, 02 Sep 2008 14:56:00 EDT

A new study, presented at the ARF, offers a look at how Japanese consumers have responded to mobile phones that offer all of their favorite shows.

Advertising in the Age of Avatars

Thu, 28 Aug 2008 12:58:00 EDT

New research by MTV Networks, discussed in a recent online marketing council, begins to track consumer behavior in virtual worlds linked to media properties.

The Fourth Screen: Advances in Digital Out-of-Home

Wed, 27 Aug 2008 15:18:00 EDT

Notes from the Emerging Media Council, Thursday, August 14, 2008. What comes after television, the internet and mobile? The fourth screen was the focus for recent Emerging Media Council meeting, chaired by Terri Dwyer of Avenue A | Razorfish. Digital out-of-home advertising is one of the fastest growing segments, seen everywhere from doctors� offices and gas stations to taxis and hotels.

Vogue, Psychology Today or Car and Driver?

Thu, 14 Aug 2008 11:32:00 EDT

ARF Engagement Council will offer insight into how to pick the best home for magazine ads.

The Right Touch for Digital Advertisers

Wed, 06 Aug 2008 10:22:00 EDT

As screens that consumers can touch catch on in retail, advertisers and agencies have new opportunities to expand their creativity.

Understanding Teens and Tweens

Mon, 04 Aug 2008 09:01:00 EDT

An upcoming Youth Council meeting will offer insight into media usage among the younger set.

Life after Project Apollo

Thu, 24 Jul 2008 16:01:00 EDT

Upcoming Media Effectiveness Council will look at the latest solutions for decision makers. Are consumers more likely to purchase a product if we run a commercial on a news program, instead of on a weather show? Will advertising a sale three days in advance help sales at a retail store more than doing so five days ahead of time? How much online advertising should we buy?

AM 3.0 Sets a New Research Agenda

Mon, 07 Jul 2008 12:55:00 EDT

Conference co-chair Richard Marks of TNS looks back at highlights of the event.

Keeping Pace with Video and Electronic Media

Thu, 03 Jul 2008 08:41:00 EDT

ARF members will take stock of the latest measurement techniques at a July 10 meeting.

Getting Research in Shape

Thu, 03 Jul 2008 08:47:00 EDT

The upcoming August 7 Experiential Marketing Council will look at how MSN measured a successful campaign on weight-loss challenge tied to �The Biggest Loser.�

Audience Measurement, Day Two: Google Takes on TV Advertising

Thu, 26 Jun 2008 09:12:00 EDT

The search engine giant plans to build on its successful approach to online advertising. But will it seek industry accreditation?

Audience Measurement Day One: Catching Up to the Changing Consumer

Wed, 25 Jun 2008 09:14:00 EDT

Audience Measurement 3.0 looks at how to measure media usage as the pace of technological change accelerates.

A New Take on Multicultural Advertising

Mon, 23 Jun 2008 12:18:00 EDT

Researchers to offer alternatives to the outdated �one-size-fits-all� approach.

Measuring Today�s Media World

Thu, 19 Jun 2008 15:01:00 EDT

AM 3.0 will take on the challenge of tracking audiences who won�t stay put.

AM 3.0 Preview: The Closing of the "Couch-Potato" Era?

Thu, 19 Jun 2008 15:00:00 EDT

comScore Chief of Research Josh Chasin offers insight on the most important trends to consider in audience measurement.

The End of Advertising?

Thu, 19 Jun 2008 15:00:00 EDT

Given the rapid-fire changes in the media landscape, creating advertising that engages consumers � and finding ways to measure the impact � requires innovative thinking.