tag:blogger.com,1999:blog-8870107623983935491Fri, 03 Oct 2014 05:55:20 +0000TechnologyCorner OfficeIdeasIndustry TrendsARGI News and EventsChangeARGI AcuityWellnessClients in the NewsMedia and EntertainmentLifestyleSportsHolidaysLead GenerationDinner and TheaterARGI FocusReader ResponseEducationhttp://blog.callargi.com/noreply@blogger.com (Enrique Carlos)Blogger221125tag:blogger.com,1999:blog-8870107623983935491.post-1248783009114021008Wed, 13 Oct 2010 00:29:00 +00002010-10-12T21:01:53.219-04:00ChangeCorner OfficeARGI exhibited at the DMA Annual convention held this year at The Moscone Center in San Francisco. The weather was unseasonably warm and the mood of attendees decidedly more upbeat than in the past 2 years. Consensus seemed to exist that the economy is brightening and that marketing spending is beginning to recover.Larry Kimmel, newly appointed CEO of the DMA, set the tone of the conference in http://blog.callargi.com/2010/10/argi-at-dma-2010.htmlnoreply@blogger.com (Ray Butkus)1tag:blogger.com,1999:blog-8870107623983935491.post-1913874159861799139Wed, 25 Aug 2010 13:27:00 +00002010-08-25T09:41:43.602-04:00ARGI News and EventsCorner OfficeThe Direct Marketing Club of New York has announced that Ray Butkus, CEO of ARGI is being presented its prestigious Silver Apple Award. The award, which has been presented annually since 1984, recognizes those individuals who have distinguished themselves for at least 25 years in the New York direct marketing community. In the press release DMCNY president Peg Nadler stated,” this year's Silver http://blog.callargi.com/2010/08/argi-ceo-butkus-to-receive.htmlnoreply@blogger.com (Pam Langworthy)3tag:blogger.com,1999:blog-8870107623983935491.post-5383706268670286657Thu, 05 Aug 2010 14:24:00 +00002010-08-05T11:24:08.871-04:00ARGI AcuityChangeIdeasIndustry TrendsBelow is a link to the keynote speech that Seth Godin gave at the 26th Annual IBPA Publishing University 2010. What I love about how he presents his information is that he reinforces some key principles:1. What seem like small changes in an industry can have huge ripple effects by the time those changes reach the customer, especially on customer behavior.2. Those changes can have even larger http://blog.callargi.com/2010/08/seth-godin-on-new-dynamic-of-publishing.htmlnoreply@blogger.com (Craig Brennan)1tag:blogger.com,1999:blog-8870107623983935491.post-1905034415498921217Fri, 02 Jul 2010 11:48:00 +00002010-07-02T08:24:08.510-04:00Corner OfficeIdeasFor the last twenty-two years it has been the custom of National Public Radio to read the entire Declaration of Independence on July 4th or the Friday preceding the holiday. They did so again today and I listened, as I always do, with intense attention and keen interest. Last year I posted on this blog my custom of reading the document around this time of year. As good as it is to read, it is http://blog.callargi.com/2010/07/we-hold-these-truths-to-be-self-evident.htmlnoreply@blogger.com (Ray Butkus)0tag:blogger.com,1999:blog-8870107623983935491.post-1929177445622881346Tue, 01 Jun 2010 14:00:00 +00002010-06-01T13:42:49.931-04:00ARGI AcuityClients in the NewsMay was a busy month for Acuity sales. The ARGI sales team had a great month. Please read the Press Release about why Booz & Company selected Acuity for strategy + business magazine.http://blog.callargi.com/2010/06/prominent-global-consulting-firm.htmlnoreply@blogger.com (Pam Langworthy)0tag:blogger.com,1999:blog-8870107623983935491.post-5893373400069337537Fri, 21 May 2010 13:14:00 +00002010-05-21T09:49:06.245-04:00ARGI AcuityARGI News and EventsClients in the NewsAnother customer has been added to the growing list of ARGI Acuity clients. Please see the following Press Release for details and understand how publishers are thinking about Acuity's innovative features.http://blog.callargi.com/2010/05/tricycle-foundation-selects-acuity.htmlnoreply@blogger.com (Pam Langworthy)0tag:blogger.com,1999:blog-8870107623983935491.post-2985950107852866912Thu, 01 Apr 2010 21:19:00 +00002010-04-01T17:31:14.401-04:00ARGI News and EventsI was pleased to present the ARGI Client Service Excellence Award to Pam Langworthy today for the current quarter. Pam has been with ARGI since 2006 and serves in several capacities, including sales administrator, marketing coordinator and account specialist. Pam represents the best spirit of the award which was designed to recognize that ARGI employee who through their words and deeds best http://blog.callargi.com/2010/04/q1-2010-client-service-excellence-award.htmlnoreply@blogger.com (Ray Butkus)0tag:blogger.com,1999:blog-8870107623983935491.post-6349517659521129254Wed, 31 Mar 2010 16:00:00 +00002010-03-31T14:26:39.340-04:00ARGI AcuityARGI News and EventsARGI today announced the latest member of the Acuity family. A Press Release was issued by the company today announcing the general availability of Acuity B2B. This represents a major step in bringing the innovations of Acuity to trade and controlled circulation publishers. Many thanks to the entire Acuity development team, both here and in India and especially to the leadership on Tushar Shah http://blog.callargi.com/2010/03/argi-announces-acuity-b2b.htmlnoreply@blogger.com (Pam Langworthy)0tag:blogger.com,1999:blog-8870107623983935491.post-1149807450101538548Wed, 10 Mar 2010 19:45:00 +00002010-03-10T15:23:55.612-05:00ARGI News and EventsCorner OfficeARGI's 2010 Trade Show year kicked-off this week with participation at the Publishing Business Expo held at the New York Marriott Marquis. The annual event, co-sponsored by Book Business and Publishing Executive magazines, was well attended and drew a large and enthusiastic crowd from the magazine and book publishing industries. The photo at right show Geoff Scott, Hank Garcia and Kirk Schuh as http://blog.callargi.com/2010/03/argi-at-publishing-business-expo.htmlnoreply@blogger.com (Ray Butkus)0tag:blogger.com,1999:blog-8870107623983935491.post-6465132865440586542Fri, 19 Feb 2010 13:00:00 +00002010-02-19T08:00:10.113-05:00ARGI AcuityARGI News and EventsCorner OfficeTony Silber, Publisher of Folio and Audience Development magazine at Red-7 Media recently offered his perspective on comments made by Ray Butkus, ARGI CEO at a recent FMA function. Read the blog post on the link below: Time in Which Content Retains Value is 'Rapidly Compressing'http://blog.callargi.com/2010/02/publishers-perspective-on-argi-ceo.htmlnoreply@blogger.com (Pam Langworthy)0tag:blogger.com,1999:blog-8870107623983935491.post-5282604096884404178Tue, 16 Feb 2010 21:00:00 +00002010-02-16T17:01:58.866-05:00ARGI AcuityARGI News and EventsCorner Office Ray Butkus, CEO of ARGI recently participated in the annual “Ask the Presidents” Forum sponsored by the Fulfillment Management Association. Read the account of the roundtable on the link below: Audience Development "Ask the Presidents"http://blog.callargi.com/2010/02/argi-ceo-butkus-participates-in.htmlnoreply@blogger.com (Pam Langworthy)0tag:blogger.com,1999:blog-8870107623983935491.post-877099737474352372Sat, 19 Dec 2009 05:13:00 +00002009-12-19T00:20:56.946-05:00ARGI AcuityChangeIdeasThe more abstract a concept is, the harder it is to define or even describe. Ask a child to describe his favorite toy or his dog and you'll get an immediate answer. Ask a child to define or describe how eating their favorite food makes them feel and you might get a few moments of thought, but then you'll get an answer for those almost as quick. Broaden the question to define love or fun or http://blog.callargi.com/2009/12/value.htmlnoreply@blogger.com (Craig Brennan)3tag:blogger.com,1999:blog-8870107623983935491.post-8680005241681712118Fri, 18 Dec 2009 21:22:00 +00002009-12-18T16:48:13.788-05:00ARGI News and EventsARGI was a participating sponsor in the Fulfillment Management Association’s Holiday event at the Princeton Club in Midtown Manhattan on December 16. Representatives of publishing firms, fulfillment companies and other associated industry members attended the event. Heather Holmes, VP Circulation & Consumer Marketing MIT Technology Review, was the Master of Ceremonies. Kirk Schuh and Josh Roth http://blog.callargi.com/2009/12/fma-holiday-event.htmlnoreply@blogger.com (Kirk Schuh)0tag:blogger.com,1999:blog-8870107623983935491.post-4274722727327984535Fri, 18 Dec 2009 16:59:00 +00002009-12-18T12:06:23.860-05:00ARGI News and EventsThis quarter's award was presented to Bill Cull at a recent All-Employee meeting. Bill earned this award because of his conscientious discharge of his responsibilities, his expertise, his positive attitude and his willingness to seek out broader responsibilities. Bill is a veteran ARGI employee and has been deeply involved in all 3 of ARGI product families: Vision, Insight and http://blog.callargi.com/2009/12/client-service-excellence-award.htmlnoreply@blogger.com (Ray Butkus)1tag:blogger.com,1999:blog-8870107623983935491.post-3880853853366774079Tue, 15 Dec 2009 15:10:00 +00002009-12-16T16:17:40.216-05:00WellnessI have found in many conversations with others that either they have one of these digestive diseases or know someone who does. The symptoms can be very bothersome due to the acidic erosion of the stomach, esophagus, and/or the intestinal lining. Depending on your particular case, you could be experiencing abdominal pain, heartburn, acid taste or burning in the throat area, bloating, nausea, http://blog.callargi.com/2009/12/ulcers-gastritis-gastroenteritis-gerd.htmlnoreply@blogger.com (barbz)0tag:blogger.com,1999:blog-8870107623983935491.post-8555940447621096874Tue, 24 Nov 2009 16:00:00 +00002009-11-24T15:44:14.897-05:00ARGI AcuityARGI News and EventsClients in the NewsCorner OfficeAs reported in the Breaking News section on ARGI's home page today, Acuity has been selected by Business Valuation Resources (BVR) as their new audience management system. BVR is a fast growing publisher of newsletters, guides, books and websites for financial and consulting professionals involved in determining the value of companies. Both CEO David Foster and President Lucretia Lyons were http://blog.callargi.com/2009/11/acuity-scores-big-win.htmlnoreply@blogger.com (Ray Butkus)0tag:blogger.com,1999:blog-8870107623983935491.post-1990231173632950373Mon, 23 Nov 2009 13:00:00 +00002009-11-23T08:00:05.194-05:00ARGI AcuityChangeCorner OfficeOn November 17th ARGI hosted a symposium for consultants who serve the publishing industry. This informative seminar, which was held at ARGI's New York offices, focused on the changes sweeping the publishing industry and ARGI's response to those forces. The session brought together consultants that specialize in circulation, subscription fulfillment, marketing and on-line content monetization.Thehttp://blog.callargi.com/2009/11/argi-hosts-consultant-liasion-forum.htmlnoreply@blogger.com (Ray Butkus)0tag:blogger.com,1999:blog-8870107623983935491.post-1985421108736470327Fri, 13 Nov 2009 18:13:00 +00002009-11-13T13:31:39.046-05:00ARGI AcuityARGI News and EventsSunita Kishnani of Diaspark visiting the ARGI Acuity engineering team and ARGI CEO, Ray Butkus, in NJ. The Acuity team, including product development and Diaspark team members not pictured, has met every delivery milestone in the last 3 years on-time, on-scope, and under budget. This team rocks!http://blog.callargi.com/2009/11/visiting-acuity-engineering-team.htmlnoreply@blogger.com (Geoff Scott)0tag:blogger.com,1999:blog-8870107623983935491.post-2729809969415283275Wed, 11 Nov 2009 13:00:00 +00002009-11-11T08:00:07.501-05:00Corner OfficeIdeasI remember well when Veterans Day was always a real holiday. I'm not referring to the fact that banks and the Post Offices are closed on the second Monday of November. I am referring to today, November 11th, the day that was once called Armistice Day or what is known as Remembrance Day in the UK and much of Europe.Armistice Day was created by an act of Congress in 1926 to commemorate the end of http://blog.callargi.com/2009/11/veterans-day-2009.htmlnoreply@blogger.com (Ray Butkus)1tag:blogger.com,1999:blog-8870107623983935491.post-4610275719987784592Fri, 06 Nov 2009 13:00:00 +00002009-11-06T08:00:03.304-05:00ARGI AcuityARGI FocusLead GenerationSportsThe New York Yankees and the Philadelphia Phillies deserve hardy congratulations for a very well played World Series. There managers, Joe Girardi and Charlie Manuel, both have the acuity to bring different personalities, temperament and egos, into one group of men playing baseball as a team. Both teams do have some large personalities and egos to assuage. I always liked baseball watching a http://blog.callargi.com/2009/11/world-series-and-publishers-needs.htmlnoreply@blogger.com (Pam Langworthy)0tag:blogger.com,1999:blog-8870107623983935491.post-190458579132799845Wed, 04 Nov 2009 15:00:00 +00002009-11-04T10:00:05.855-05:00Corner OfficeIdeasAt this year's annual convention in San Diego DMA's President John Grecco said in his keynote address that "data and analytics are the DNA of the DMA". Perhaps better said, data and analytics are the DNA of DM. While this is true in every aspect of direct marketing, it is especially true in the specialized area of subscription fulfillment and circulation management of magazines, journals and http://blog.callargi.com/2009/11/dna-of-dm.htmlnoreply@blogger.com (Ray Butkus)0tag:blogger.com,1999:blog-8870107623983935491.post-206508773877663278Fri, 30 Oct 2009 20:34:00 +00002009-11-02T11:15:16.566-05:00ARGI AcuityARGI News and EventsCorner Office We are in a world where increasingly print media is giving way to digital media. This is one of the most critical transitions for today's publishers. This transition requires smart multi-channel engagement and places great burdens on traditional subscription fulfillment systems. It is essential today for publishers to be able to use the web for all aspects of audience development as our worldhttp://blog.callargi.com/2009/10/argi-ceo-butkus-quoted-in-newest-issue.htmlnoreply@blogger.com (Pam Langworthy)0tag:blogger.com,1999:blog-8870107623983935491.post-8590233942543620380Tue, 27 Oct 2009 13:29:00 +00002009-10-27T09:35:42.134-04:00ARGI News and EventsCorner OfficeTechnologyLast week I was delighted to chair a roundtable "Ask the Experts" session at the DMA Annual show in San Diego. The session was well-attended and was entitled "Innovations in Subscription Marketing". It brought together executives and managers from magazine and newspaper publishing, technology, consulting, CPG, direct-to-consumer and catalog marketing. In spite of the wide variety of industry http://blog.callargi.com/2009/10/last-week-i-was-delighted-to-chair.htmlnoreply@blogger.com (Ray Butkus)1tag:blogger.com,1999:blog-8870107623983935491.post-7580795002039030751Mon, 19 Oct 2009 08:00:00 +00002009-10-19T04:00:00.901-04:00LifestyleSportsThis past week of playoff games have been unpredictable and exciting. I was psyched that the Yankees swept the Twins! Although I admit, I did have doubts in the spring. The focus then by the tabloids were of course A-Rod's steroid usage, divorce, Madonna, A-Rod and whoever. I was sick of A-Rod! I was hoping that somehow they would get rid of him. Who needs him? What did he bring to the Yankees http://blog.callargi.com/2009/10/lets-go-yanks.htmlnoreply@blogger.com (Felicia)1tag:blogger.com,1999:blog-8870107623983935491.post-9027043313140327904Thu, 15 Oct 2009 14:37:00 +00002009-10-15T12:24:35.095-04:00ARGI FocusARGI News and EventsTechnologyLifeWay Christian Resources has chosen ARGI’s Focus HD HD Powerful Lead Generation and Tracking System. ARGI Focus HD is the web-based, turnkey solution for publishers who want to implement a cost-effective value-added lead generation program for their advertisers. B-to-B, B-to-C, Controlled or Paid Circulation, ARGI Focus HD can help drive interested buyers to a custom lead-capture site hostedhttp://blog.callargi.com/2009/10/lifeway-christian-resources-chooses.htmlnoreply@blogger.com (Pam Langworthy)0