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		<title>SEO Magic Tricks For Higher Rankings</title>
		<link>http://feedproxy.google.com/~r/ArkPizarro/~3/Qa92Q33topU/</link>
		<comments>http://arkpizarro.com/seo-magic-tricks/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 01:35:08 +0000</pubDate>
		<dc:creator>Ark</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://arkpizarro.com/?p=464</guid>
		<description><![CDATA[Remember when you were a kid and you saw your first magic trick?  If you&#8217;re my age it was probably David Copperfield performing it on TV and the sense of wonder, excitement and mystery were captivating. These days seeing guys float a la David Blaine just isn&#8217;t quite the same. But there&#8217;s a different kind of trick that gets my attention, its called [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://arkpizarro.com/seo-magic-tricks/" title="Permanent link to SEO Magic Tricks For Higher Rankings"><img class="post_image alignleft" src="http://arkpizarro.com/wp-content/uploads/SEO-Magician200.jpg" width="200" height="133" alt="Post image for SEO Magic Tricks For Higher Rankings" /></a>
</p><p>Remember when you were a kid and you saw your first magic trick?  If you&#8217;re my age it was probably David Copperfield performing it on TV and the sense of wonder, excitement and mystery were captivating. These days seeing guys float a la David Blaine just isn&#8217;t quite the same. But there&#8217;s a different kind of trick that gets my attention, its called SEO or Search Engine Optimization.</p>
<p>Basically, it&#8217;s all about strategies and tactics that make sure you get your website to the top of Google, Yahoo and Bing search results. Why should we care about search engine results? My answer is, you don&#8217;t have to if you have some aversion to making money&#8230; However, for those of us who have businesses and need to be at the top of the search results it&#8217;s extremely important.</p>
<p>Now lets do the math&#8230; High search engine rankings = more visitors to your site. More visitors + your product or service for sale on your site = more cash in your pocket. Simple right? Good. So, lets get some of the basics to better ranking spelled out here.</p>
<p>The web is run by search engines the biggest of these being Google. The search engines (we&#8217;ll just say Google from here on..) need to sort through all the sites that exist online and determine who should rank first for a particular keyword or phrase. So they create requirements for search engine ranking. This filters out the sites that don&#8217;t meet the criteria separating them from the sites that do. To give you an example, traffic to your site aka visitors is one of the criteria Google uses to determine ranking.</p>
<p>So, let&#8217;s suppose we&#8217;re searching for the term &#8220;Magic Tricks&#8221; a site that has 50,000 visitors a month is going to rank higher than a site that only has 3,000 visitors per month. Kidzone in this example gets way more visitors per month than magictrickstore.com because it&#8217;s ranked #1 for the phrase &#8220;Magic tricks&#8221;, that&#8217;s huge when each visitor is a potential client. Now it probably seems unfair that a site that gets more traffic should rank higher and therefore get even more traffic but that&#8217;s kind of the point. Google assumes that a site with lots of visitors must be relevant to what people want when they search for the phrase &#8220;Magic Tricks&#8221; and so they send that site even more visitors by ranking them higher in the search results.</p>
<p style="text-align: center;"><a href="http://arkpizarro.com/?attachment_id=487"><img class="aligncenter size-full wp-image-487" style="border-width: 1px; border-color: black; border-style: solid;" title="magic tricks Google Search results" src="http://arkpizarro.com/wp-content/uploads/magic-tricks-Google-Search.png" alt="image of search engine results" width="409" height="218" /></a></p>
<p style="text-align: left;">Now that you have an idea about Google&#8217;s ranking criteria I&#8217;m going to let you in on some of the things they look for when ranking your site.</p>
<ol>
<li>Domain Quality &#8211; This means they look to see if your keyword is in your sites domain name. i.e. &#8220;magictricks.com&#8221;</li>
<li>Title Relevance &#8211; This is your sites title that appears at the top of your browser it should have your keyword in it.</li>
<li>Links to URL &#8211; Links that point to your site are like votes that say &#8220;we vouch for this site.&#8221; Very Important.</li>
<li>Links to Domain &#8211; This is the number of links that point to pages on your site aside from your homepage URL.</li>
<li>Pages Indexed &#8211; Whenever you add pages to your site Google looks at them the more it has memory of the better.</li>
<li>Cache Recency &#8211; This measurement says &#8220;this site updates their content frequently which makes them relevant.&#8221;</li>
<li>Domain Age &#8211; This is another measure of authority, the older the site the higher the chance it&#8217;s relevant.</li>
</ol>
<p style="text-align: left;">Try to keep in mind that I am purposely over-simplifying this for the sake of clarity. There are entire courses on this subject that cost thousands, taught by experts who live and breathe SEO. Explaining all these concepts in depth is beyond the scope of this post, my goal is to orient you and get you started on the right foot.</p>
<p style="text-align: left;">I&#8217;ve included a quick link to Google&#8217;s explanation of how they index sites &#8211; <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=70897" target="_blank">Here </a></p>
<p style="text-align: left;">Along with Google&#8217;s Starter Guide on how to improve your SEO &#8211; <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf" target="_blank">Here</a></p>
<p style="text-align: left;">So, that&#8217;s my SEO run down and no one had to be sawed in half&#8230;</p>
<p style="text-align: left;">Image by: <a href="http://www.flickr.com/photos/sepblog/" target="_blank">sepblog</a></p>

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		<title>How To Register A Domain Name</title>
		<link>http://feedproxy.google.com/~r/ArkPizarro/~3/czJ_g29W2_8/</link>
		<comments>http://arkpizarro.com/how-to-register-a-domain/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 19:43:24 +0000</pubDate>
		<dc:creator>Ark</dc:creator>
				<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[domain name tutorial]]></category>
		<category><![CDATA[how to register a domain]]></category>

		<guid isPermaLink="false">http://arkpizarro.com/?p=203</guid>
		<description><![CDATA[In this tutorial I go through the basics of how to register a domain name and I provide some important tips on the most common pitfalls to avoid when buying a domain. I also show you a very quick and ninja way of saving up to 37% when you purchase a domain name. So check [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://arkpizarro.com/how-to-register-a-domain/" title="Permanent link to How To Register A Domain Name"><img class="post_image alignleft" src="http://arkpizarro.com/wp-content/uploads/domains200.jpg" width="200" height="133" alt="Post image for How To Register A Domain Name" /></a>
</p><p><iframe src="http://www.youtube.com/embed/78HfSeCHn1c?rel=0" frameborder="0" width="560" height="349"></iframe></p>
<p style="text-align: justify;">In this tutorial I go through the basics of how to register a domain name and I provide some important tips on the most common pitfalls to avoid when buying a domain. I also show you a very quick and ninja way of saving up to 37% when you purchase a domain name.</p>
<p style="text-align: justify;">So check out the video, I’ve included a shortcut to my affiliate link that will get you a domain for $7.49 as mentioned in the video.</p>
<p>link: <a href="http://bit.ly/GodaddyDiscount" target="_blank">GodaddyDiscount</a></p>
<p>Thanks for watching.</p>
<p>Image by: <a href="http://www.flickr.com/photos/28288673@N07/" target="_blank">ivanpw</a></p>

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		<item>
		<title>How To Price Your Time And Avoid Common Mistakes</title>
		<link>http://feedproxy.google.com/~r/ArkPizarro/~3/4eNf_vYiF88/</link>
		<comments>http://arkpizarro.com/how-to-price-your-time/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 21:05:43 +0000</pubDate>
		<dc:creator>Ark</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[business time management]]></category>
		<category><![CDATA[how to time management]]></category>

		<guid isPermaLink="false">http://arkpizarro.com/?p=296</guid>
		<description><![CDATA[Your greatest resource is your time. Brian Tracy Everything we do takes time, whether a little or a lot, time is going to be involved. One of the keys to making the greatest strides in your business is to learn the art of time management. There are so many things we could achieve in our [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://arkpizarro.com/how-to-price-your-time/" title="Permanent link to How To Price Your Time And Avoid Common Mistakes"><img class="post_image alignleft" src="http://arkpizarro.com/wp-content/uploads/dkny-watch.jpg" width="200" height="133" alt="Post image for How To Price Your Time And Avoid Common Mistakes" /></a>
</p><blockquote><p><em><em>Your greatest resource is your time.<br />
</em></em><strong>Brian Tracy</strong><em><br />
</em></p></blockquote>
<p>Everything we do takes time, whether a little or a lot, time is going to be involved. One of the keys to making the greatest strides in your business is to learn the art of time management. There are so many things we could achieve in our lives if only we took the time to manage our time.</p>
<p>I&#8217;m always reminded of the secret to Larry Bird&#8217;s success in the NBA. While Michael Jordan and Magic Johnson had extreme talent, Larry Bird had extreme dedication and whether he knew it or not great time management skills. Larry would shoot 100 jumpshots before each game and 100 jumpshots after each game. He made the most of his time by perfecting his craft each time he was scheduled to play. His dedication, implementation and good time management made him into one of the greatest to ever play the game.</p>
<p>You my friend are no different from Larry Bird. You were born with all the potential you need to be great in anything you choose to do. To quote one of those motivational posters we always see &#8220;it doesn&#8217;t take aptitude it takes the proper attitude to achieve your dreams.&#8221; I have been a witness to many people squandering their talents for the dumbest of reasons. Ultimately talent is great but its only as great as what you do with it.</p>
<p>This brings me to the essence of why I wrote this post. Your time is valuable and what you do with it determines most of the outcomes in your life. If you spend your time perfecting your craft (whatever it is) you&#8217;ll probably achieve greatness. Greatness and wealth aren&#8217;t always tied together but they generally serve the same master.</p>
<p>You may have heard about a ridiculous phenomenon called the &#8220;open door policy.&#8221;  This was probably devised by someone with nothing better to do than listen to other people&#8217;s problems. It is one of the greatest causes of wasted time in the work place. Here&#8217;s how it works: you have work to do, deadlines to meet and projects to complete but John from accounting is breaking up with his girlfriend or having a disagreement with Sally in receivables and now you have to stop what you were doing to listen to the problem (however long that may take). Then you have to give him advice he won&#8217;t follow (more on that later) and neither of you gets any work done during this time.</p>
<p>Essentially you are paying to hear someone else&#8217;s problems. All your productivity comes to a  screeching halt and you begin to hemorrhage profits that should have been earned during this time.  Add to this he&#8217;ll be back to repeat this the next time a problem arises and others will start to follow suit.</p>
<p>There are a number of problems with this situation.</p>
<p>1 &#8211; Perfectly capable employees or coworkers now become whiny unproductive dependents, who will expect you to solve problems they&#8217;ve been hired to solve.</p>
<p>2 &#8211; The amount of money lost to the company per year can be a fortune depending on how much you bill per hour.</p>
<p>3 &#8211; The projects you had planned take longer to complete or are lost all together because of issues usually solved in minutes by the very person complaining about them.</p>
<p>4 &#8211; Free advice is very rarely taken seriously. Since it didn&#8217;t cost the person anything they have no reason to heed it, regardless of how good it is and this just adds to the amount of time wasted.</p>
<p>5 - Worst of all, you can never get back all the time you lost.</p>
<p>Here&#8217;s a quick solution to most of these problems, calculate how much you want to earn this year.</p>
<p>Let&#8217;s say it&#8217;s a cool million.</p>
<p>Divide it by the number of days in a year.</p>
<p>$1,000,000 / 365 = $2739 per day</p>
<p>Then divide that number by hours in a day.</p>
<p>$2739 /24 = $114 per hour</p>
<p>This gives you your billing price per hour  and a perfect idea of how much it&#8217;s costing you to listen to Sally spread some more office gossip. So, the next time you sit down to watch &#8220;Dancing with the Stars&#8221; just remember it&#8217;s costing you a $114 to do so and ask yourself if its really worth it.</p>
<p>Image by: <a href="http://www.flickr.com/photos/visualpanic/" target="_blank">visualpanic</a></p>

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		<item>
		<title>Top Ten Essential Items for Internet Marketers</title>
		<link>http://feedproxy.google.com/~r/ArkPizarro/~3/itYqMVXyLYA/</link>
		<comments>http://arkpizarro.com/10-essential-items-for-internet-marketers/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 17:10:59 +0000</pubDate>
		<dc:creator>Ark</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[essential items]]></category>
		<category><![CDATA[internet marketing gear]]></category>
		<category><![CDATA[marketing tools]]></category>

		<guid isPermaLink="false">http://arkpizarro.com/?p=288</guid>
		<description><![CDATA[For the sake of clarity consider this list a virtual toolbox and just like the toolbox you have in your home, you probably didn&#8217;t buy all the tools at once. This probably didn&#8217;t stop you from accomplishing plenty of projects without all the tools you have now. Same thing goes for this list, you can [...]]]></description>
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</p><p>For the sake of clarity consider this list a virtual toolbox and just like the toolbox you have in your home, you probably didn&#8217;t buy all the tools at once. This probably didn&#8217;t stop you from accomplishing plenty of projects without all the tools you have now. Same thing goes for this list, you can start out buy getting 1 or 2 of the items listed and as time goes on you can work your way to getting all the items that are important to your way of doing business. I only recommend items that I use myself. This gives me peace of mind knowing I&#8217;m recommending something I am happy with and you will be to.</p>
<p>#1 - <a title="Mac Mini" href="http://amzn.to/apmacmini" target="_blank">Mac Mini</a></p>
<p><a href="http://amzn.to/apmacmini"><img class="alignleft size-full wp-image-529" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="Mac Mini " src="http://arkpizarro.com/wp-content/uploads/mac-mini-200.jpg" alt="Apple Mac Mini" width="200" height="150" /></a>Essentially the Mac Mini is the same as a Macbook it just comes without the screen and battery and it costs around $500 dollars less. The reason I recommend Macs is simple: they just work. A mac allows you to focus on your work as opposed to constantly fussing with your PC in the hope that you can eventually do some work. Don&#8217;t get me wrong, all computers can present problems. After all they are machines but macs are really good at letting the creative juices flow with easy, intuitive software that will have you editing your videos, recording podcasts or preparing screencast presentations in no time.</p>
<p>#2 &#8211; <a href="http://amzn.to/androidskyrocket" target="_blank">iPhone or Android Smartphone</a></p>
<p><a href="http://amzn.to/androidskyrocket"><img class="alignleft size-full wp-image-521" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="Smartphone" src="http://arkpizarro.com/wp-content/uploads/LG-Optimus-V-200.jpg" alt="Android or iPhone" width="200" height="150" /></a>The advances in smartphone technology led by Apple&#8217;s iPhone and Google&#8217;s Android have put the ability to run our businesses at our fingertips. No matter where in the world you may travel to as long as you have your smartphone and an internet connection you can use the thousands of apps designed to put your office in your hand. The phone I&#8217;m currently using has more power than the PC I was using in 2001. Having access to the internet, social media apps, a digital camera, voice recorder, calendar, email and notepad all in one device makes it one of the most essential tools I have. Apple&#8217;s iOS and Google&#8217;s Android are both great options, feature wise their nearly identical so it&#8217;s a matter of personal preference. If you aren&#8217;t using a smartphone, stop what you&#8217;re doing and go get one right now!</p>
<p>#3 - <a title="Seagate External Drive" href="http://amzn.to/apexternaldrive" target="_blank">External Backup Drive</a></p>
<p><a href="http://amzn.to/apexternaldrive"><img class="alignleft size-full wp-image-519" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="Seagate Expansion 1TB" src="http://arkpizarro.com/wp-content/uploads/Seagate-Expansion-200.jpg" alt="External Hard Drive Seagate" width="200" height="150" /></a>On this journey we call building a business you will do a lot of writing, video recording, audio recording, and some blog building. All these things take time, your valuable time (See &#8220;<a title="How To Price Your Time" href="http://arkpizarro.com/how-to-price-your-time/">How to Price Your Time</a>&#8220;) you don&#8217;t want to repeat working on an already completed project or not be able to make changes to your content because of a computer crash, theft or some other disaster. So I can&#8217;t stress enough how important it is to have a backup of all your important files. The price of your work and peace of mind is many thousands of times higher than the cost of a backup drive. Don&#8217;t hesitate buy one now if you don&#8217;t already own one.</p>
<p>#4 - <a title="Sign up for Dropbox and Get 2GB FREE!" href="http://db.tt/2qdNg3f" target="_blank">Cloud Based Backup</a></p>
<p><a href="http://db.tt/2qdNg3f"><img class="alignleft size-full wp-image-531" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="dropbox " src="http://arkpizarro.com/wp-content/uploads/dropbox-2.jpg" alt="cloud file storage " width="200" height="150" /></a>Riding on the coat tails of the above statement making backups of your most important work is even easier and portable when you use a service like <a title="Dropbox" href="http://db.tt/2qdNg3f" target="_blank">Dropbox</a>. If you haven&#8217;t heard of them they are a web based file storage company that rocks! They even give you 2GB of free storage just for opening an account. I have been using them for years and have never had an issue. For a comparison of the top three cloud services <a title="Cloud Storage Comparison" href="http://lifehacker.com/5786884/cloud-storage-faceoff-windows-live-skydrive-vs-dropbox-vs-amazon-cloud-drive" target="_blank">click here</a>.</p>
<p>#5 - <a title="Kodak Zi8 - Pocket HD Camera" href="http://amzn.to/apkodakzi8" target="_blank">Kodak Zi8 &#8211; Pocket HD Camera</a></p>
<p><a href="http://amzn.to/apkodakzi8"><img class="alignleft size-full wp-image-524" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="Kodak Zi8" src="http://arkpizarro.com/wp-content/uploads/Kodak-Zi8-200.jpg" alt="Pocket Cam Zi8 by Kodak" width="200" height="150" /></a>The Kodak Zi8 has been a game changer for a lot of marketers. It is the perfect low cost HD video solution. The Zi8 records HD Video at 720p and 1080p, although to be honest it&#8217;s 1080p isn&#8217;t great but the 720p is awesome. The built in mic works pretty well but the Zi8`s strong suit is it has an audio-in jack for connecting external microphones, brilliant! The Zi8 takes still photos at 5MP and if its a bright sunny day the photos will be full of rich color and great clarity. The Zi8 is loaded with cool features like the use of SD memory up to 32GB, zoom while recording and a remote control (sold separately) so you can record yourself without ever having to touch the camera.  Overall, I find the Zi8 easy to recommend, it&#8217;s a great pocket cam.</p>
<p>#6 - <a title="Blue Yeti USB Microphone" href="http://amzn.to/apblueyeti" target="_blank">Blue Yeti &#8211; USB Microphone</a></p>
<p><a href="http://amzn.to/apblueyeti"><img class="alignleft size-full wp-image-520" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="Blue Yeti USB Mic" src="http://arkpizarro.com/wp-content/uploads/Blue-Yeti-USB-Mic-200.jpg" alt="Yeti Blue USB Microphone" width="200" height="150" /></a>There are tools and then there are <em>tools. </em>The Yeti USB microphone by Blue is an amazing mic. The sound quality is superior to any other USB mic I&#8217;ve ever tried and you can tell right away in my recordings. Did you know that people will tolerate watching a horrible looking video with good sound, but will stop watching if a video is in HD yet has poor sound quality? The Yeti saves you the headache of having to worry about such things it has four different record settings for general sound, music recordings, podcasts and interviews. It comes with a headphone amp built in along with gain and mute controls. Since it&#8217;s a USB Mic you can use it with Skype and do interviews or record your screencasts with Camtasia. All together this makes for a great mic.</p>
<p>#7 - <a title="Microsoft Office 2010" href="http://amzn.to/apmsoffice2010" target="_blank">Presentation Software</a></p>
<p><a href="http://amzn.to/apmsoffice2010"><img class="alignleft size-full wp-image-539" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="powerpoint 2010" src="http://arkpizarro.com/wp-content/uploads/powerpoint-2010.jpg" alt="Microsoft Office Powerpoint" width="200" height="150" /></a>So you thought by going into business for yourself you&#8217;d get away from having to make presentations.. Wrong! A big part of what internet marketers do is present new ideas or knowledge in a way others can follow and learn from. Microsoft PowerPoint has got this covered. Everybody knows PowerPoint and 2010 is a pretty good version. I find Office 2010 easier to use and I have used 2008 on my Mac. If you own a Mac, Apple&#8217;s <a title="Apple iWork" href="http://amzn.to/apkeynote2009" target="_blank">Keynote</a> is also great for making presentations.</p>
<p>#8 - <a title="Camtasia" href="http://amzn.to/apcamtasia" target="_blank">Screencast Software</a></p>
<p><a href="http://amzn.to/apcamtasia"><img class="alignleft size-full wp-image-541" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="Camtasia Studio" src="http://arkpizarro.com/wp-content/uploads/Camtasia-Studio.jpg" alt="Techsmith Camtasia" width="200" height="150" /></a>To state the obvious, a large part of internet marketing is connecting with clients and one of the major ways of doing this is by providing them with valuable information. PowerPoint and keynote have the presentation part of that process covered but getting your client to actually see it online takes another tool and that&#8217;s Screencasting Software. Basically, what it does is record your computers screen and allows you to narrate what they are seeing. This allows you to teach a lesson, demonstrate a technique or deliver your PowerPoint presentation on screen as if they were in a conference room with you. This software has been an essential part of my success online. <a title="Camtasia" href="http://amzn.to/apcamtasia" target="_blank">Camtasia</a> is available for both <a title="Camtasia for Windows" href="http://amzn.to/apcamtasia" target="_blank">Windows</a> and <a title="Camtasia for Mac" href="http://bit.ly/apcamtasiamac" target="_blank">Mac</a> or you can try <a title="Screenflow" href="http://www.telestream.net/screen-flow/" target="_blank">Screenflow</a> which is Mac only.</p>
<p>#9 - <a title="USB Flash Drive" href="http://amzn.to/vFLIyn" target="_blank">Flash Drive</a></p>
<p><a href="http://amzn.to/vFLIyn"><img class="alignleft size-full wp-image-543" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="Kingston Datatraveler" src="http://arkpizarro.com/wp-content/uploads/Kingston-Datatraveler-2.jpg" alt="Digital USB Dtatraveler by Kingston" width="200" height="150" /></a>I love to travel and over the years I&#8217;ve been learning to travel lighter. However, there are some things I can&#8217;t fly without and my flash drive is one of them. Yes Dropbox is my go to solution when away from my computer but it can&#8217;t substitute my flash drive when I want to share a file with someone in person or when I&#8217;m in a dreaded &#8220;WiFi Free&#8221; zone. Most of you already have these so you&#8217;re a step up.</p>
<p>#10 - <a href="http://amzn.to/uPkYE1 " target="_blank">Whiteboard</a></p>
<p><img class="alignleft  wp-image-514" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="Whiteboard" src="http://arkpizarro.com/wp-content/uploads/cheap-whiteboard-material-150x150.jpg" alt="Universal Magnetic Dry-Erase Board" width="200" height="150" />Last but not least is the tool that helps your ideas flow and it doesn&#8217;t even use electricity. While running your business you are going to constantly have ideas and as the saying goes &#8220;the worst pen is better than the best memory&#8221; so you need to write it down.It&#8217;s a typical boardroom whiteboard where you can sketch out your ideas or teach a concept to your customers. It&#8217;s said that the bigger the board the bigger the ideas. On mine I have my traffic grabbing strategies mapped out and it&#8217;s a constant reminder of what I need to do.</p>
<p>This list is a work in progress obviously because our tools are always changing. As mine change I&#8217;ll update this page. I&#8217;d love to hear what you use and any alternatives that are available to learn what else is out there.</p>
<p>&nbsp;</p>
<p><strong>Disclaimer</strong>: The links on this page are affiliate links, it&#8217;s how we pay the bills.</p>
<p>Top Image by: <a href="http://www.flickr.com/photos/curtiskennington/" target="_blank">curtiskennington</a></p>

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		<title>A Website That Will Change The Game</title>
		<link>http://feedproxy.google.com/~r/ArkPizarro/~3/JQJif3-vzA8/</link>
		<comments>http://arkpizarro.com/website-to-change-the-game/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 01:49:38 +0000</pubDate>
		<dc:creator>Ark</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://arkpizarro.com/?p=243</guid>
		<description><![CDATA[Whether you’re an individual or a business, the single most important reason to have a website is to own your signal. Chris Pearson I have to start out by saying that I wholeheartedly agree with the above statement. I only wish I could help more small business owners realize this. So many old school (sorry [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://arkpizarro.com/website-to-change-the-game/" title="Permanent link to A Website That Will Change The Game"><img class="post_image alignleft" src="http://arkpizarro.com/wp-content/uploads/touchdown200.jpg" width="200" height="133" alt="Post image for A Website That Will Change The Game" /></a>
</p><blockquote><p>Whether you’re an individual or a business, the single most important reason to have a website is to<em> own your signal.</em></p>
<p><strong>Chris Pearson</strong></p></blockquote>
<p>I have to start out by saying that I wholeheartedly agree with the above statement. I only wish I could help more small business owners realize this. So many old school (sorry folks) business owners just don&#8217;t understand the importance a website can have on their bottom lines. If they did there wouldn&#8217;t be a business in the world without a website or social media presence.</p>
<p>Instead we live in a world where everyday businesses are going under and they&#8217;re owners blame it on the economy, on the president, globalization, etc. The reality is they just didn&#8217;t know how to bring in customers and turn them into repeat buyers. Did you know that companies like Burger King, HP, Microsoft, FedEx and CNN were all started and prospered during recessions? I&#8217;m going to let you in on a secret.. Ready?</p>
<p>These are the steps to success in any business at anytime.</p>
<p>1) Attract new customers and sell them something, anything, just sell them so that they can start to trust you.</p>
<p>2) Treat your customers well, strive to have the best service not just the best product. If you focus on service first, people will care less about the quality of your product. I&#8217;m not saying sell junk, I&#8217;m saying great service builds greater loyalty.</p>
<p>3) Sell to your already existing customer again! Most businesses focus on always getting new customers instead of nurturing the ones they already have. It seems simple but rarely do you see this being put into action and the businesses that do, thrive.</p>
<p>Now, back to what we we&#8217;re here for.. A game changing website, right? What site is this you may wonder and the answer is simple; yours. The site you already have probably started in one of two ways, as a me too effort or as a poorly thought out addition to your PR strategy. Both reasons are serious liabilities for your business.</p>
<p>Your site needs to be the center piece of your marketing. It&#8217;s the place your customer should refer to when he thinks of your industry. Your site has to make it easy for your customer to interact with you and find the value in doing business with you. All these things should come from your website and all that online benefit will translate into the client &#8220;thinking if that&#8217;s their website imagine when I actually go to the store.&#8221;</p>
<p>Your website gives you another great advantage, it allows you to build celebrity around your brand. You can and many have gone from complete obscurity to national fame in a very short time. All it takes is a viral video or a well planned marketing campaign that builds momentum on its own. Does the name Groupon ring any bells? It should. They went from zero to hero practically overnight because they had a well thought out strategy and a website that was easy to use and having an innovative product always helps. But where would Groupon be without a good website? Nowhere that&#8217;s where.</p>
<p>So, whether you learn to build it yourself or have someone build it for you, build it the right way and you can make it the secret weapon in your arsenal.</p>
<p>Here&#8217;s a short list of the things your site needs to compete:</p>
<p>1 &#8211; A domain name with your keyword in it.  For example &#8220;www.joesplumbing.com&#8221; the keyword for a plumbing business would be &#8220;Plumbing&#8221; easy right?.</p>
<p>2 &#8211; A fast hosting service. Like VPS.net people hate to wait for websites to load and that could mean losing clients if your website is slow. Add to that Google hates slow websites and you can lose ranking in the search engines if your site is slow. So don&#8217;t go for the &#8220;el cheapo&#8221; web hosting service. It will cost you more in lost business in the long run.</p>
<p>3 &#8211; A reliable autoresponder service like Aweber.  If you don&#8217;t know what an autoresponder is, it&#8217;s simply an email service that lets you send prescheduled emails to a list of subscribers. You place a optin box on your site asking people for their email in exchange for  a free report or video and build a list of potential clients.</p>
<p>4 - A good SEO company. That&#8217;s people like me and others you can find online who specialize in getting people to your website. We do this by implementing proven search engine optimization strategies, pay-per-click advertisements and social media promotion. SEO companies live and breathe this stuff and hiring an SEO guy let&#8217;s you do what you do best and leaves the heavy web lifting to us.</p>
<p>5 - A strong social media presence. If you don&#8217;t have a Facebook fan page you need one, today! Facebook has over 700 million users and a fan page is your quickest way to start converting some of those 700 million into new customers. Twitter is a household name and for good reason, it can keep you up on the news as it happens. More importantly it&#8217;s one of the best customer service tools most businesses never even thought of. There are tools that let you know as soon as your business is mentioned on twitter and you can interact with your public almost instantly, Dell and Zappos are just two of the many companies who use this to their advantage.</p>
<p>So there you have it a whole basketful of pearls to start your business off on the right foot. Hopefully you take these strategies and they bring you great success. Be sure to let me know so we can dance in the end zone!</p>
<p>Image by: <a href="http://www.flickr.com/photos/curtiskennington/" target="_blank">curtiskennington</a></p>

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		<title>3 Reasons They Always Say You Can’t…</title>
		<link>http://feedproxy.google.com/~r/ArkPizarro/~3/dENP6qAL7rQ/</link>
		<comments>http://arkpizarro.com/reasons-they-say-you-cant/#comments</comments>
		<pubDate>Sat, 23 Jul 2011 03:15:09 +0000</pubDate>
		<dc:creator>Ark</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[discourage]]></category>
		<category><![CDATA[overcome fear]]></category>
		<category><![CDATA[things you cant do]]></category>

		<guid isPermaLink="false">http://arkpizarro.com/?p=164</guid>
		<description><![CDATA[It can&#8217;t be done. Only a moron would do that. You must be crazy. Stop dreaming and get a real job. Please raise your hand if you&#8217;ve ever heard one the above phrases or some variation thereof. If I weren’t typing, both my hands would be way up in the air. There&#8217;s a funny thing [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://arkpizarro.com/reasons-they-say-you-cant/" title="Permanent link to 3 Reasons They Always Say You Can&#8217;t&#8230;"><img class="post_image alignleft" src="http://arkpizarro.com/wp-content/uploads/thumbs-down200.jpg" width="200" height="133" alt="Post image for 3 Reasons They Always Say You Can&#8217;t&#8230;" /></a>
</p><p>It can&#8217;t be done.</p>
<p>Only a moron would do that.</p>
<p>You must be crazy.</p>
<p>Stop dreaming and get a real job.</p>
<p>Please raise your hand if you&#8217;ve ever heard one the above phrases or some variation thereof. If I weren’t typing, both my hands would be way up in the air. There&#8217;s a funny thing that happens when you decide to follow a dream or work on an idea. All of a sudden all the negative people in your life start to give opinions no one asked them for.</p>
<p>Why is that? You may wonder, I know I have many times. I&#8217;ve wondered why would a mother tell her daughter she sings flat and destroy her confidence to be a singer. Why would someone say &#8220;why&#8217;s he going to medical school does he think he&#8217;s better than us? He should be a cop.&#8221; or how about this classic a good friend told me &#8220;I love you to death but stop trying to get rich quick with crazy ideas and businesses.&#8221; What the.. What?! HELLO!! It&#8217;s called aspiring, dreaming, wanting to do more.. Since when did striving become a bad thing? I don&#8217;t know, call me crazy but I have to follow what I believe in. Is a life without risks really worth living? Not for me it isn&#8217;t. I believe in taking risks; nothing worthwhile comes easy at least not in my experience.</p>
<p>So you&#8217;re probably wondering what are the three reasons for this strange phenomenon of people who love you telling you it can&#8217;t be done.</p>
<p><strong>Reason #1:</strong> Fear. Yes, that age old diabolical feeling that makes your palms sweat, your bowels quiver and your eyes start searching for a clear way to run. These individuals fear many things and it indeed is a powerful emotion. They fear that if you actually succeed first, they&#8217;ll have to confront their own inadequacy that they didn&#8217;t do it. Second, they have to think of all the things they should have done in life that they never even attempted. Finally, they have to sit on the sidelines and watch you enjoy your success eating Filet Mignon while they slurp their cup o&#8217; noodles. Generally though they&#8217;re just afraid your new found success will take you to higher and better places and leave them alone to wallow in regret.</p>
<p><strong>Reason #2:</strong> Envy. Ooh I said it. That&#8217;s right it&#8217;s hating in its purest form. They say to themselves &#8220;I just can&#8217;t stand you having something better than me.&#8221; &#8220;Misery loves company and I&#8217;m miserable so pull up a chair and we&#8217;ll be miserable together.&#8221; They think that as long as everything stays the same then their perception of their life being better or equal to yours is ok and will remain that way. Their thoughts are generally &#8220;Who told you to go and change things.&#8221; People do not like change or seeing others prosper while they remain in the same place.</p>
<p><strong>Reason #3:</strong> Pride. Ok, now this one is even more powerful than the first two. The thought is &#8220;I am the most important person on this ball we call a planet and since you&#8217;re not me, I have to tear you down.&#8221; This individual is driven by 100% pure ego. Some of you know exactly what I&#8217;m talking about even if you&#8217;ll never admit it.</p>
<p>So there you have it, these are the thoughts that prevail in most people when you share your dreams and ideas. Anyone who doesn&#8217;t say &#8220;Go for it and let me how I can help.&#8221; Isn&#8217;t truly interested in your success. Now that you know you&#8217;re not alone in this type of situation follow this pearl I&#8217;ve learned. Don&#8217;t tell anyone what you&#8217;re planning or working on, just do it. Then, the naysayers will only find out after you&#8217;ve succeeded and say &#8220;I knew you could do it.&#8221;</p>
<p>Image by: <a href="http://www.flickr.com/photos/striatic/" target="_blank">striatic</a></p>

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		<title>Info Products, The Stuff Dreams Are Made Of.</title>
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		<comments>http://arkpizarro.com/info-products-the-stuff-dreams-are-made-of/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 10:01:22 +0000</pubDate>
		<dc:creator>Ark</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[info products]]></category>
		<category><![CDATA[videos]]></category>

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		<description><![CDATA[In the film &#8220;The Graduate&#8221; set in the 1960&#8242;s there is a famous scene where Benjamin (Dustin Hoffman) is told the future is in Plastics. Now some 50 years later the future is in Information. Our daily lives have become so filled with digital information that we don&#8217;t even realize how much we depend upon [...]]]></description>
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</p><p>In the film &#8220;The Graduate&#8221; set in the 1960&#8242;s there is a famous scene where Benjamin (Dustin Hoffman) is told the future is in Plastics. Now some 50 years later the future is in Information. Our daily lives have become so filled with digital information that we don&#8217;t even realize how much we depend upon technology and the exchange of information to do the most basic of tasks. When you send an email that&#8217;s digital info, when you send a text message that&#8217;s digital info, when you photograph your kid&#8217;s birthday party that&#8217;s digital info and ever increasingly when you read or learn something it&#8217;s by means of digital info.</p>
<p>Digital info has become the medium by which we run our lives. So what does this mean to you and me? It means that just like food, shelter and clothing; fuel, electricity and now digital info have become staples of our daily lives and our global economy. Just like the economies based on our fuel supply and our financial markets there is a new economy that is based upon digital info and for our purposes, information products. Never before has there been such a mass consumption of content as there is now. In July of 2010 Amazon was selling 180 kindle books for every 100 hardcover books. In December 2010 YouTube alone had surpassed 2 Billion video views per day and that number is only going to increase.</p>
<p>All this to say that those who can provide quality content to the masses are in a position to write their own checks. People are consuming video content like never before on their iPhone&#8217;s, iPad&#8217;s, Laptop&#8217;s, Tablet&#8217;s and good ol&#8217; PC&#8217;s and if you can get in front of their eyes and provide them with something of value they will open their wallets and happily hand you their cash.</p>
<p>As an online business owner this is fantastic news because &#8220;where there is competition, there is profit&#8221;. Most people take the position that if there are a lot of individuals doing something it&#8217;s not worth doing, and they are right sort of.. There is never a good time for a mediocre business to launch. Warren Buffett puts it this way &#8220;There are no bad businesses, just bad managers&#8221;. So if your plan is to be a half baked business owner or internet marketer then you&#8217;re probably better off not bothering. However, if you know that you are truely passionate about what you do then the internet and doing business online is your proverbial oyster.</p>
<p>With some basic understanding of how marketing and sales on the web work, you can be well on your way to making a very nice living. The days of large corporations having all the advantages are practically a thing of the past. The internet has pretty much made doing business a level playing field for everybody and the winners are those who can out think, out strategize and execute better than the next man. Deep pockets are always a helpful thing to have but even money couldn&#8217;t save Myspace and a nobody created Facebook and made it into the Giant it is today. The web made that possible and if you can dream big then you can achieve the stuff that dreams are made of.</p>
<p>Image by: <a href="http://www.flickr.com/photos/caseydavid/" target="_blank">caseydavid</a></p>

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		<title>Top 5 Reasons To Start A Blog</title>
		<link>http://feedproxy.google.com/~r/ArkPizarro/~3/gqiX0rAv0qA/</link>
		<comments>http://arkpizarro.com/top-5-reasons-to-start-a-blog/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 09:48:45 +0000</pubDate>
		<dc:creator>Ark</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[blogging for business]]></category>
		<category><![CDATA[how to start a blog]]></category>

		<guid isPermaLink="false">http://arkpizarro.com/?p=94</guid>
		<description><![CDATA[So, it occurred to me that with so many resources online covering internet marketing why start another blog to add to the clutter. There are plenty of good reasons (I&#8217;ll mention five). Reason #1 - Although I may be the 50 millionth person to write about this, my voice is original. Meaning there is a [...]]]></description>
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</p><p>So, it occurred to me that with so many resources online covering internet marketing why start another blog to add to the clutter. There are plenty of good reasons (I&#8217;ll mention five).</p>
<p><em><strong>Reason #1</strong> </em>- Although I may be the 50 millionth person to write about this, my voice is original. Meaning there is a portion of the population that will benefit from and relate to my perspective and insight. <span id="more-94"></span>Think about it, you have friends right? Well, the same principle applies. Your friends are a part of the population that find your input of value. The blog is just a platform that will allow more people to take part in the conversations you&#8217;re probably already having.</p>
<p><strong><em>Reason #2</em></strong> &#8211; Iʼll cover things in a way that scratches my own itch, in other words Iʼll add value where I found it lacking in my own search for knowledge. If I learned something the hard way and figured out how to avoid those mistakes, someone will benefit from that and I like that idea. While I clear up some things for you, eventually youʼll clear up some things for me and thatʼs classic win/win. I donʼt subscribe to the Iʼm the Guru and youʼll never be on my level mentality so prevalent these days. In fact, I measure the quality of a teacher by how much more his students achieve.</p>
<p><strong><em>Reason #3</em></strong> &#8211; Over the years literally hundreds of ideas have occurred to me and Iʼve mostly just jotted them down in notepads. Through this blog I can share some of these ideas and hopefully see my audience take off and run with them. As life would have it some of those old ideas might actually prove useful as I continue to meet new people and opportunities present themselves.</p>
<p><strong><em>Reason #4</em></strong> &#8211; The more I teach, the more I learn. The more I interact and provide value to my readers the more of an authority I become. Being an authority increases traffic and that increases your audience which is what we want. On the outside chance that a few of my close friends and family learn from me and repeat my success Iʼll have had my cake and eaten it too (or should I say made my bed and then laid in it).</p>
<p><strong><em>Reason #5</em></strong> &#8211; I know many of the people in my audience will have success, in every class of 30 there are always 2 or 3 stars. Do the math, if I have thousands of readers I&#8217;ll have hundreds of success stories. That simple fact is reason enough all by itself. The thought that I could be partially responsible for another person becoming a success is a thought that excites and motivates me. I dunno I guess I&#8217;m just weird that way..</p>
<p><strong><em>Reason #6</em></strong> &#8211; (Bonus) Lastly, having a successful blog can generate income and thatʼs always useful. But I really presented this case so that you can see why you should start your own blog today.</p>
<p>Image by: <a href="http://www.flickr.com/photos/cambodia4kidsorg/" target="_blank">cambodia4kidsorg</a></p>

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		<title>Why Internet Marketing?</title>
		<link>http://feedproxy.google.com/~r/ArkPizarro/~3/BCM1Vuh811k/</link>
		<comments>http://arkpizarro.com/why-internet-marketing/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 09:46:50 +0000</pubDate>
		<dc:creator>Ark</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://arkpizarro.com/?p=92</guid>
		<description><![CDATA[As I begin this blog I try to imagine the things my readers might think about and how I can answer some of the most important questions you may have. It&#8217;s a given that a blog about internet marketing is sure to raise some questions like “What is internet marketing?” “How can this help me?” [...]]]></description>
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</p><p>As I begin this blog I try to imagine the things my readers might think about and how I can answer some of the most important questions you may have. It&#8217;s a given that a blog about internet marketing is sure to raise some questions like “What is internet marketing?” “How can this help me?” and “How do I get started making money?” I&#8217;m sure you have or have had similar questions and it’s my goal to clarify these things so that you can be well informed in regards to doing business online with internet marketing.</p>
<p>I myself stumbled onto this thing we call Internet Marketing about 4 years ago. I didn&#8217;t know anything at the time except that it was awesome to see people making so much money in so many different ways online and I wanted to be a part of that. That’s when I came to learn about Frank Kern and John Reese’s stories and I realized all I have to do is start. I don’t have to build a company with lots of employees (thanks to Tim Ferris). All I need is a dream and enough desire to see it fulfilled by my hard work and God’s blessing. Now 4 years later I am part of a small group of marketers who know this business well and have an honest desire to help others learn it and prosper.</p>
<p>So what’s the big deal with internet marketing? Well, it really is a big deal and here’s why, it allows anyone to make money by promoting products from their PC at home. With very basic knowledge that can be acquired in a couple of hours, you can be up and running your own internet marketing business with minimal investment and you’ll learn as you earn. The first dollar I ever made online (besides selling my junk on eBay) was by throwing together some AdSense ads for my friends blog and no, it didn’t make me rich overnight. However, it did open my eyes to the possibilities.</p>
<p>With zero knowledge of affiliate programs I then put a small golf site together with a handful of articles and AdSense ads, and I made some more money. It wasn’t anything to write home about but it was enough to cover the costs of having the site up and running and my mind ran wild with ideas. I was convinced I would achieve wealth and actually be a player in this amazing industry.</p>
<p>I have always enjoyed studying behavior. Whether it is Jerry Springer or Robert Cialdini I find studying what makes people tick fascinating. As fate would have it we live in an era where studying behavior and tuning your business accordingly for that behavior can be extremely profitable. This has been the case for pretty much the past century in what is known as direct response marketing and now most of that knowledge is transferring over to the internet and works just as well.</p>
<p>Assuming you are new to this you will find that the concepts are actually very simple, its perfecting the execution of those concepts that takes time. If you&#8217;re looking to get rich overnight I have some bad news&#8230; Yes, just like Hollywood and Pro Sports there have been cases where that&#8217;s happened, however it is very unusual and highly unlikely. Now, if you want to build a profitable business where you&#8217;re the boss, you set your own hours and you make the rules, this could be a fit for you. If you’re serious, willing to work and dedicate the time it takes to see things through then you will most likely see higher profits than any normal 9 to 5 could ever give you.</p>
<p>There are many ways to answer the question of &#8220;Why Internet Marketing?&#8221; So I&#8217;ll give you some of the highlights.</p>
<ul>
<li>The record currently stands at a marketing team bringing in $23.8 Million dollars in a little less than 24 hours selling an information product online. (I&#8217;m sure places like Amazon and eBay can do this on a regular basis, but for a group of guys to get together and sell a course that teaches how to optimize your website.) That&#8217;s amazing!</li>
</ul>
<ul>
<li>What other business do you know of where your starting costs are below $100 and you can be up and running in a matter of hours selling products?</li>
</ul>
<ul>
<li>What other business allows its owners to sell out of a product in a few hours and make a couple of million dollars in the process. (The pros in the internet marketing industry sellout in hours on a regular basis for products that range from $2,000 &#8211; $25,000 each.)</li>
</ul>
<ul>
<li>How many businesses do you know of that give Ferraris as a bonus for being top seller of a product?</li>
</ul>
<ul>
<li>This industry has people (experts of course) who make upwards of $30 Million a year from the comfort of their home.</li>
</ul>
<ul>
<li>Where else can you have a personal assistant with a college degree handle all your scut work for $300 &#8211; $600 a month?</li>
</ul>
<ul>
<li>What other Industry allows you to crush your competitors with simple marketing campaigns they don’t even know exist?</li>
</ul>
<ul>
<li>How many industries can say that they have had record profits despite a global economic crisis that has affected millions of people in just about every other industry?</li>
</ul>
<p>These are just a few of the all true and amazing facts about Internet Marketing. Whether you choose to learn it to improve an already existing business or you want to try your hand at building a fortune with your own marketing business, Internet Marketing can help you achieve all of that and more. It has for me and a long list of others and that’s why internet marketing is equivalent to winning!</p>
<p>image by: ark pizarro</p>

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